Meta has officially started testing ads on its Threads micro-blogging social network. The company says this is a small test for the time being with a handful of different brands across the United States and Japan.A report in November said that Meta was aiming to bring ads to Threads sometime in early 2025, and todays announcement shows the company is right on time. Metas goal is to capitalize on the continued growth of Threads amid the fractured text-based social network industry.In a post on Threads today, Instagram boss Adam Mosseri said that Meta will be closely monitoring the feedback from users before scalingWere starting a small test for ads on Threads with a handful of brands in the US and Japan. We know there will be plenty of feedback about how we should approach ads, and we are making sure they feel like Threads posts youd find relevant and interesting. Well closely monitoring this test before scaling it more broadly, with the goal of getting ads on Threads to a place where they are as interesting as organic content.Mosseri didnt share any further details on how Threads plans to integrate ads. Instagram is known for having a highly-targeted advertising implementation, so Id expect that same experience to extend to Threads as well. Add 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel