Apple Intelligence launched just a few months ago, but a lot more additions are expected soon in iOS 18.4 and beyond. Now, a new memo leak has given us insight into Apples two main internal priorities for its AI efforts this year.Revamping Siri and improving AI models are top prioritiesEarlier today, Mark Gurman reported that Apple was moving a key executiveKim Vorrathinto its AI division and giving her responsibility for whipping artificial intelligence and Siri into shape.That news came from a leaked memo by Apples AI head John Giannandrea. Another interesting blurb from the memo was shared, thoughone that outlines Apples internal priorities for AI this year.Gurman writes at Bloomberg:This year, the artificial intelligence group is focused on revamping the underlying infrastructure of Siri and improving the companys in-house AI models, Giannandrea said in the memo.Apples AI priorities for 2025, it seems, are:Rebuilding the core tech behind Siri, andMaking improvements to existing AI modelsIts nothing revolutionary, but that sort of speaks to Apples general bent toward progressive iteration and improvement.Internal focus aligns with current Apple Intelligence shortcomingsGurman has previously reported that Siri is undergoing a big behind-the-scenes transformation into LLM Siri, which is targeted to ship in spring 2026perhaps in iOS 19.4.That project sounds like exactly what Giannandrea says is Apples big focus for the year.The second area of focus makes sense too.Improving the companys AI models is a clear need when considering the recent issues around notification summaries. While theyre a great feature when they work properly, these summaries can regularly include errors. As a result, Apple is temporarily disabling them in iOS 18.3 for select app categories. Presumably, until the backing AI model can be brought up to par.What do you think of the reported Apple Intelligence focus this year? Let us know in the comments.Best iPhone accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel