Sabrina Ortiz/ZDNETSamsung Unpacked took place earlier this week, where the company shared the latest news on its smartphone releases and AI endeavors. Oh, and there was one more thing.As expected, Samsung launched its newest flagship smartphones: Galaxy S25, Galaxy S25 Plus, and Galaxy S25 Ultra. The hardware has remained mostly unchanged, with thinner and lighter form factors across the board, an upgraded chipset, and some fresh coats of paint. For the more significant improvements, you'll want to look at the software.Also: Best Samsung Galaxy S25 deals: $200 gift cards and free offers at T-Mobile and VerizonSamsung kicked things up a notch with its latest AI offerings in One UI 7, with a focus on making people's everyday interactions with their phones as seamless as possible. Some highlights include a new personal data engine, multi-app commands, and a Now Brief feature that anticipates your needs and packages them neatly for you.If you missed the live event and want to catch up on all the news, I've gathered all the products and features announced at Unpacked below. 1. Samsung Galaxy S25 and S25+ Prakhar Khanna/ZDNET Like past January Unpacked events, Samsung released three new Galaxy S models, with the base models getting some subtle but meaningful upgrades, including a thinner and lighter design.Other changes include the introduction of new colors, including Icyblue, Navy, Mint, Silver Shadow, as well as online-only exclusive colors like Blueblack, Coralred, and Pinkgold. The vibrance of the Coralred colorway stands out amongst the rest of the lineup's more muted finishes, and made a splash among reporters at Unpacked.Also:I went hands-on with the Samsung Galaxy S25 - and the AI features were surprisingly polishedAt the heart of the devices is the newly launched Qualcomm Snapdragon 8 Elitefor Galaxy. According to Samsung, the chipset will be dramatically different than the variants found on competing Android phones.For example, Samsung claims it delivers a performance boost of 40% in NPU, 37% in CPU, and 30% in GPU compared to the Galaxy S24 Ultra. Beyond AI, the chipset will help provide a smoother experience when gaming, equipped with Vulkan Engine, a high-performing graphics platform, and improved Ray Tracing. Other specs remain the same as last year's model, such as its 6.2-inch and 6.7-inch display, 4,000mAh and 4,900mAh batteries,120Hz Adaptive Refresh Rate, 50 MP main lens, a 12MP ultrawide, a 10 MP telephoto, and a 12MP selfie camera.Also: Best One UI 7 features coming to Samsung Galaxy S25 models (and older phones, too)Despite the camera hardware remaining the same, the software upgrades should significantly improve the experience. For example, 10-bit HDR recording is now applied by default, allowing users to capture better detail, and a new Galaxy Virtual Aperture, integrated into the Expert RAW app, gives users better depth-of-field control, similar to when using a DSLR. Galaxy S25+ and S25 Ultra also feature advanced AI image processing with ProScaler, which, like Samsung TVs, uses AI to digitally enhance the resolution of videos. Just know that the phones need to be set to QHD+ resolution to take advantage of the feature.Pricing for the Galaxy S25 and S25 Plus starts at $799 and $999, respectively. That's the same as past years' retail price, which is good to see, provided you're getting improvements -- some in hardware and more in software. Show more 2. Samsung Galaxy S25 Ultra Kerry Wan/ZDNET The Samsung Galaxy S25 Ultra received several design upgrades, the most obvious being its rounded edges, a departure from the typical Ultra design that makes it akin to other flagship phones on the market, such as, dare I say, the iPhone.Like the rest of the line, the S25 Ultra is lighter and slimmer, weighing 218 grams compared to the S24 Ultra's 232 grams, and measuring 8.2mm compared to 8.6mm. Despite its leaner form factor, it is more durable than ever, featuring a new Corning Gorilla Armor 2, which provides advanced drop protection and scratch resistance.Also:Samsung Galaxy S25 Ultra vs iPhone 16 Pro Max: Which phone should you buy?The Galaxy S25 Ultra features a 6.9-inch AMOLED display and a similar anti-reflection coating as the S24 Ultra, which is great to see.Another notable hardware upgrade is its 50MP ultrawide camera sensor, an upgrade from the S24 Ultra's 12MP, allowing users to capture more details in landscape and macro photos.The rest of the cameras remain the same as the Galaxy S24 Ultra's, with a 200MP main lens, a 10MP telephoto with 3x optical zoom, a 50MP telephoto with 5X optical zoom, and a 12MP selfie camera. The phone also retains the same 5,000mAh battery capacity and embedded S Pen, though the latter no longer supports wireless air gestures.The Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Whitesilver, Titanium Gray, and Titanium Black, and online-exclusive colors Titanium Pinkgold, Titanium Jetblack, and Titanium Jadegreen. It starts at $1,299, the same as last year, with 256GB of storage and 12GB of RAM. Show more 3. AI upgrades Kerry Wan/ZDNET Undoubtedly, the star of the show was the S25 lineup's AI upgrades, which Samsung claimed: "Set a new standard towards a true AI companion with our most natural and context-aware mobile experiences ever created."As the description implies, AI was sprinkled nearly everywhere in the devices, from your more typical photo-editing and generating to more advanced, personalized features, such as personalized agents and LLMs, all meant to optimize how users use their phones daily.Also:I tried Samsung's new Galaxy AI features - these 3 made Apple Intelligence look badSince there are so many features, both made available through One UI 7 and Galaxy AI, here's the run-down of them all, along with a brief description of each.AI Select: AI Select is similar to Google's Circle to Search feature, except that when you select things on your screen, instead of searching the web, it provides you with actions you can take on your phone. For example, if you select a date on your screen, with AI select, your phone could suggest adding the date to your calendar, and when selected, does it for you.Circle to Search updates: Although Circle to Search is not new, it got some updates to make it more efficient. It can recognize phone numbers, emails, and URLs on the screen, and allow you to visit said links or click the number to make a call. It's also multimodal, allowing you to use Circle to Search to search audio, which can identify the name of a song you're hearing.Cross-app action: Using natural language, you can now simply ask Gemini to perform actions across multiple apps, with a prompt such as, "Search for the upcoming Warriors game and add to calendar."AI Photo Search: If you need to find a photo, you can use a natural language prompt through search through your library.Settings Search: Similar to above, you can now use natural language to figure out where a setting on your phone is. A command may look something like, "Help me make my text bigger."Also:Every Samsung Galaxy S25 model compared: Which phone should you buy?Personal Data Engine: Think of your Personal Data Engine as a personal LLM that you design from the ground up. The more you use your device, the more it learns from you from your everyday usage. The data is stored on the device, and not on the cloud for extra security, so if you lose the phone, it's lost forever. This information can provide tailored experiences for you such as the new Now Brief feature.Now Brief: This feature can give you suggestions accessible via your Now Bar on the lock screen, anticipating your needs. For example, based on your routines and habits, it may suggest driving mode or navigation.Audio eraser:This feature gives users more control over audio in videos, allowing you to adjust different audio elements in your videos, such as voices, wind, noises, and more. For example, if you want the background noise to be quieter, you can lower it, or you can make the forefront noise louder.Improved Generative Edit:This feature, which removes unwanted elements from your photographs, can now also remove shadows as well, making the edit more seamless. Show more 4. Samsung Galaxy S25 Edge Sabrina Ortiz/ZDNET While we didn't see a new pair of smart glasses or ring at the end of the show this year, the company did tease a new product -- one that's arguably even more significant.Also: Samsung Galaxy S25 Edge first look: Specs and features, release date, price, moreThe Galaxy S25 Edge is what the company is calling it, and from the teasers and seconds-long sizzle reel we got at the end of the presentation, there's one obvious takeaway: it'ssuperthin. So thin that the phone will only feature two cameras, and not three like the rest of the Galaxy S25 lineup.According to Bloomberg'sMark Gurman, the S25 Edge will launch in the first half of this year, with pricing expected to be below the S25 Ultra's $1,299. Show more 5. Project Moohan XR headset Sabrina Ortiz/ZDNET Samsung finally showcased its mixed reality headset, pictured above, to the public. Its form factor is similar to that of the Apple Vision Pro, resembling ski goggles, with a smooth, curved front, and head strap that sits at the back of the user's head.Also: Here's the Android XR headset that Google and Samsung are releasing in 2025The headset, codenamed Project Moohan and announced in December, is a collaboration with Google and Qualcomm. It will run on Android XR, its operating system for XR devices. Samsung says there's no official timeline in terms of when we'll see the device in the market, but the hardware making an appearance at Unpacked is promising. Show more When is Samsung Unpacked? Samsung Unpacked took place on Wednesday, Jan. 22. The event started at 10 a.m. PT/1 p.m. ET and was live-streamed for everyone to watch.The physical event, reserved for media, super fans, and industry experts, occured in San Jose, California. Show more Samsung Unpacked