DeepSeek is quickly shaking up the state of AI in the US, but while several of Apples competitors deal with negative fallout, Apple isfor now at leastbenefiting from DeepSeek in three ways.#1: Reclaiming worlds most valuable companyApple for years has been in fierce competition with several other companies for being the worlds most valuable company based on market cap.Its been the top company on numerous occasions, but most recently was dethroned by NVIDIA amid the current AI-driven surge. DeepSeeks fast impact on the US stock market, however, has sent shares from many tech players tumbling (including NVIDIA) while Apples stock has actually increased in value.As I write this, Apple is again the most valuable company in the world, and DeepSeek is to thank for it.#2: The power of the App Store chartsIve read a lot of articles about the rapid ascent of DeepSeek over the weekend. Do you know how most articles have proven claims of DeepSeeks popularity? They point to the App Store charts.DeepSeek currently has the top downloaded app on Apples iPhone App Store. And that means a lot, especially for an app most of us had never heard of until now.In a season where Apple is constantly facing legal battles related to the App Store, DeepSeek is just the latest evidence of how much the App Store top charts have become a major signifier of cultural clout in the world.#3: Avoiding AI competitors woesApple is undoubtedly investing a lot of money into AI. But its also one of the only major US players that doesnt appear to be negatively impacted by DeepSeeks reported ability to succeed on a budget.While other companies have aggressively touted the need for significant capital investment in AI, DeepSeek has showed the US that we may be taking things too far.Apples approach of quietly building from within sets the company up to avoid some of the major questions its competitors are now facing, and also feel bolstered in its belief that on-device processing is the way of the future.DeepSeek and Apple: wrap-upIts extremely early to say what kind of lasting impact on the AI landscape DeepSeek will ultimately have. For now though, its making waves and unsettling many US tech companies. Perhaps Apple is one of those companies too, but at least for now, its also benefiting from DeepSeeks early success.What do you think about DeepSeeks impact on Apple? Let us know in the comments.Best iPhone accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel