Meta says its controversial decision to put an end to its fact-checking program hasnt impacted advertiser spend. On its Q4 2024 call, Meta CFO Susan Li assured investors that advertiser demand remains strong and the companys commitment to brand safety remains unchanged, despite the new measures. Meanwhile, CEO Mark Zuckerberg noted that the community notes feature that replaced fact-checking is simply the better system, and he credited X (formerly Twitter) with the original idea.Li told investors Meta hadnt seen any noticeable impact from our content policy changes on advertiser spend, but didnt share any specifics. She also pointed to AI-powered tools as helping businesses maximize the value of their ad spend.Meanwhile, Zuckerberg added more color around the reasons behind Metas fact-checking decision, announced earlier this month, which only applies to the U.S. for the time being.Im not afraid to admit when someone does something thats better than us, he said. I think its sort of our job to go and just do the best work and implement the best system.The executive also pushed back at peoples interpretation of the end of fact-checking as meaning that Meta no longer cares about adding context or combatting misinformation.Thats not right, Zuckerberg said. I actually think that the community notes system like what X has had for a while is actually just more effective than what we were doing before, and I think our product is going to get better because of it.Certainly, there were many hilarious and often lewd memes trolling Zuckerbergs decision to end fact-checking, most of which were focused on the executive himself.It comes as no surprise that Meta would end fact-checking in the U.S. just as Trump comes into power, given Republicans long-held concerns that they were being censored on social media when fact-checks were applied to their posted content.Metas move to directly rip off Xs idea as its fact-checking replacement, rather than invent a new system of its own, is also par for the course. The company has a long history of copying ideas from its competition, like when it borrowed the concept of Stories from Snap. Zuckerberg years ago admitted this in Congressional antitrust hearings when he admitted that Facebook had certainly adapted other features that competitors had led in. These days, hes less shy about giving credit to those ideas Meta is taking for its own.