Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super Bowl 59 on Feb. 9, when thePhiladelphia Eagles face the Kansas City Chiefsat the Caesars Superdome in New Orleans.Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over themore than 120 millionviewers expected to tune in for the broadcast on Fox and via the free livestream on Tubi.Demand for ad space was robust this year, said Mark Evans, executive vice president of ad sales for Fox Sports, with ad space selling out in November and a waitlist for marketers ready to take the space of anyone who pulled out.The high demand seems to have pushed prices to a record, with a few ad spots reportedly selling for a record $8 million and even $8 million-plus for 30 seconds. Fox declined to comment on the specific price tag for 30 seconds, which can vary depending on placement and other factors. But in an earnings call in November, CEO Lachlan Murdoch said ad space had sold out at record pricing. Last year, a 30-second spot went for around a reported $7 million.The Super Bowl is a hot ticket for advertisers because the live viewing audience is so large. Last year,an estimated 123.7 millionviewers tuned into the game, according to Nielsen.Evans said the mix of ad categories for the most part includes the usual suspects: beverages, snacks, tech companies and telcos. There will be a focus on AI in more commercials, he said, and slightly more pharmaceutical companies advertising this year.One category thats down is movie promos and streamers. Another traditionally big category for the Super Bowl, automakers, are mainly sitting it out after a tough year in the sector, with only Stellantis Jeep and Ram brands having announced an appearance.The California wildfires in Januarymade the lead up to the game less predictable than usual. State Farm pulled out of its planned advertising to focus on the fires. And some other advertisers faced production delays. But Evans said accommodations were made wherever possible.These are unique circumstances. So were being as accommodating as possible to try to make sure that everybody can get done what they need to get done, he said. But more importantly, you know, dont put themselves or anybody else in harms way because of it.Advertisers are expected to begin releasing their ads in the days ahead of the game. One of the first ads to debut was an ad for Budweiser, featuringa Clydesdale foal that helps make a beer delivery.Another Anheuser-Busch brand, Michelob Ultra, alsoreleased its ad, which shows Willem Dafoe and Catherine OHara as pickleball hustlers.Hellmanns ad brings Meg Ryan and Billy Crystalback together for a reprise of the Katzs Deli scene in When Harry Met Sally.Teasers have abounded this year, from an Uber Eats teaser starringCharli XCX and Martha Stewartto Chris Hemsworth and Chris Pratttouting Metas Smart Glasses.Mae Anderson, AP business writer