Is This The Achilles Heel Of Apples New iPhone SE?
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Apple CEO Tim Cook delivers remarks before the start of an Apple event on September 09, 2024 (Photo ... [+] by Justin Sullivan/Getty Images)Getty ImagesApple has to perform a careful balancing act with the upcoming iPhone SE. As the first mid-range iPhone in three years, it needs to offer an attractive retail offering to consumers without cannibalising the sales of more expensive and profitable iPhones higher up the portfolio.And one decision that lowers the SEs specifications may come back to haunt Tim Cook and his team.The iPhone SE Vs Androids Smartphone ArmyThe latest information on Apples next smartphones shows that the iPhone SE will follow the choices made by previous SE phones and ship with just one camera lens in the main camera assembly. Why could this be a problem? It just takes one look at the competition to realise the apparent difference.The desirable Android handsets in this price range all feature at least two lenses on the main camera. Some add a telephoto lens alongside the primary lens. Others decide on a wide-angle lens. Some are rebellious and decide a macro lens is needed. Yet all of these offerings have a visual numerical advantage.Sporting two lenses in the main camera is the norm. Compared to all of these leading handsets, the iPhone SE risks looking older and feeling cheaper.MORE FOR YOUHow iPhone SE Sales Could Be ImpactedWhile this may not matter to Apples notoriously fanatical community, it will impact the casual consumer looking for a new phone in this price range. While the Apple name may still sparkle, the visible deficiency in the camera may take the shine off the entire package.Apple is expected to launch the iPhone SE in late-March to early-April.Now read more about Apples decision to use an older screen design for the iPhone SE...
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