Google’s AI Super Bowl ad is wrong about cheese
www.theverge.com
A screenshot from Googles Super Bowl commercial. | Screenshot: GoogleGoogle just debuted a series of Super Bowl ads showing how small businesses use Gemini AI across all 50 states, but the cheese lovers out there might notice something a little off about its Wisconsin one. As spotted by @natejhake on X, the ad shows Gemini AI generating text that says Gouda accounts for 50 to 60 percent of the worlds cheese consumption a stat that isnt quite accurate.The cheese is undoubtedly popular in Europe, but the same cant be said for the rest of the world. While Gouda is likely the most common single variety in world trade, it is almost assuredly not the most widely consumed, Andrew Novakovic, E.V. Baker Professor of Agricultural Economics Emeritusat Cornell University, tells The Verge. Gemini doesnt say where it fetched this information, but it doesnt appear to be completely made up. A site called Cheese.com has the same stat (the legitimacy of which Redditors were debating about more than a decade ago).I dont think there is hard data to substantiate consumption of particular varieties of cheeses on a global scale, Novakovic adds. My guess is that Indian Paneer or the ubiquitous fresh cheeses of South America, Africa, and western and southern Asia have far larger volumes than Gouda.As shown in the commercial, the fine print beneath Geminis response reads, This is a creative writing aid, and is not intended to be factual. But youd think it would at least have a source to back it up, especially when the ad depicts a business owner using Gemini to fill out descriptions for their website.Last month, Google started building all its AI features into Workspace and also raised the price of its subscription. The company didnt immediately respond to The Verges request for comment.
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