TechTarget and Informa Techs Digital Business Combine.TechTarget and InformaTechTarget and Informa Techs Digital Business Combine.Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources. We help you gain critical insights and make more informed decisions across your business priorities.If Everyone Uses AI, How Can Organizations Differentiate?If Everyone Uses AI, How Can Organizations Differentiate?As AI saturates the market, what becomes of its competitive advantages? Does it become a basic, digital commodity in the background?Joao-Pierre S. Ruth, Senior EditorFebruary 3, 2025In some instances, it can be rather easy to spot traces of artificial intelligence at work -- especially if there are common tells that surface in its use.Generative AI, at least for now, can be prone to produce illustrations that feature similar visual styles that repeat with each creation. What happens when companies rely on the results of AIs work, and their rivals work with the same algorithms? Does the innovation and edge AI promises disappear? Or are there ways companies can differentiate how they use AI to stand out in the market?As InformationWeek kicks off The Cost of AI series, this episode of DOS Wont Hunt brought together Andy Boyd, chief product officer with Appfire;Amol Ajgaonkar, CTO of product innovation with Insight; Mike Finley, CTO and co-founder for AnswerRocket; Kashif Zafar, CEO of Xnurta; and James Newman, head of product and portfolio marketing for Augury.The podcast panel discussed what happens if companies start to look like they are just copying each other when they use AI, what the ROI is for AI, and how organizations can differentiate what they get out of AI?Listen to the full podcast here.About the AuthorJoao-Pierre S. RuthSenior EditorJoao-Pierre S. Ruth covers tech policy, including ethics, privacy, legislation, and risk; fintech; code strategy; and cloud & edge computing for InformationWeek. He has been a journalist for more than 25 years, reporting on business and technology first in New Jersey, then covering the New York tech startup community, and later as a freelancer for such outlets as TheStreet, Investopedia, and Street Fight.See more from Joao-Pierre S. RuthNever Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.SIGN-UPYou May Also LikeWebinarsMore WebinarsReportsMore Reports