Apple is doomed because it cant see the future
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MacworldMore bad news for people who get attached to rumored Apple products as Bloombergs Mark Gurman reports that the company has canceled one of its headset projects: Apple Scraps Work on Mac-Connected Augmented Reality Glasses.Quick side note: if you do find yourself becoming attached to a rumored Apple product, thats probably a good time to close the laptop and go outside and stare at a tree or something for a while. Pet a dog. Do whatever it is people do with cats. Getting attached to rumored Apple product lines is not healthy.This now dead as a doornail one is, of course, not the Vision Pro but a potential new type of glasses that Gurman reported on last year. This project apparently went from Maybe if we offload the processing to an iPhone. to Oof. Thats not gonna work. How about offloading it to a Mac? to AR glasses you can wear while sitting at a desk? Why are we doing this again? to canceled.Hey, it happens. Just the other day the Macalope was thinking of going out for a nice lunch. Then time got away from him and he thought maybe hed make a nice lunch at home. Then he ended up eating Reeses Peanut Butter Cups at his desk.Thats pretty much the same thing. The Macalope will not be taking questions.Gizmodos take on this turn of events is the most pointing and LOL-ing the Macalopes seen. Heres their subhead:Apple is lacking vision for where to go following the Vision Pro tanking.Gizmodo, January 31, 2025Get it? Because Vision. Yeah, you got it. Copy editors are such scamps.The first part seems fairly true, based on the available rumors at least. Apples current status with its Vision efforts seems positively Titan-esque, which aint great. But did the Vision Pro tank? Apple certainly didnt sell a lot of them, thats for sure, but its questionable whether or not it sold fewer than it really expected. And if youre comparing it to other Apple product lines, its worth remembering that youre comparing it to some of the most successful consumer electronics products ever.By ditching the augmented reality glasses, Apple is tacitly admitting that it just cannot crack the VR/AR space.Gizmodo, January 31, 2025That, however, is not exactly what Mark Gurmans piece said.Despite the project being shuttered, Apple is still working on underlying technologies that could be used in AR glasses down the road, including custom microLED-type screens, Bloomberg News reported this week.Bloomberg, January 31, 2025So much of Apples analysis relies on reporting done by Mark Gurman. It seems to the Macalope that if youre going to use Gurmans work as the basis for your views, you should use all of it instead of just the parts that support your thesis.He knows its less fun that way.Also, while Apple is ditching the offloading glasses, it has not ditched the Vision Pro itself. Its still in there swinging. Maybe not connecting a lot, but still swinging.IDGTo Gizmodos point, it really isnt at all clear that Apple has a viable development path for the Vision line. While you could probably have said that about the Apple Watch back in 2015, too, those two products arent exactly comparable. One is priced at a consumer level and the other is priced more at an I have a backup yacht level.Of course, youre gonna wanna keep the Vision Pro on the main yacht, just in case you want to show it to another of your yacht friends. Who probably also have their own Vision Pros. So maybe do keep it on your backup yacht? Honestly, the Macalope doesnt really know how yacht provisioning works.The Macalopes been wrong before but he doesnt believe for a minute that Apple is done with AR/VR headsets. While the Vision Pro isnt a sales hit, there is definitely enough neat technology there that can be steered into a product that might one day be a hit. It doesnt seem like its going to be real soon, however.
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