Sonos has had a very bad past year. But under a new interim CEO, the company is reportedly planning to launch a major new hardware product soon: an Apple TV 4K competitor that could cost between $200 and $400. Its codename: Pinewood.New Sonos TV streaming box expected in the coming monthsChris Welch writes at The Verge:Sonos is planning to take a big swing in a new product category: its getting into video for the first time. In the coming months, Sonos will release a streaming player that sources tell me could cost between $200 and $400 a truly staggering price for its category.[]Sonos plans to combine content from numerous platforms including Netflix, Max, and Disney Plus under a single, unified software experience. Universal search across streaming accounts will be supported. Weve seen similar efforts to mask the fractured nature of modern entertainment from Sonos soon-to-be rivals. But Im told this is a cornerstone of Pinewoods appeal. Sonos Voice Control will be integrated, and Pinewood will also ship with a physical remote control that includes shortcuts for popular streaming apps.Welch says the new product is deep into development and looks like a black square from the top thats slightly thicker than a deck of cards.Other details on the Pinewood device include:serving as an HDMI switch that you can plug devices like gaming consoles intobeing able to wirelessly transmit lag-free TV audio to the companys soundbars and other Sonos products.enables configuring a surround sound system of other Sonos speakersit has a beautiful interfaceThis sounds like a major, ambitious new product for Sonos. It could potentially have significant impact on the companys futurefor better or for worse.Welchs report stresses that the launch is expected in the months ahead, so we shouldnt have to wait too long for a full unveiling.9to5Macs TakeThe Apple TV 4K for years was criticized for being too expensive, but with the last revision it came down to a more reasonable $129 entry point. Sonos offering a product that could double or even triple that price sounds like a wild risk. But until full details on Pinewood come out, Ill wait to reserve judgment.Are you interested in the Sonos TV streaming box? Let us know in the comments.Best Apple TV 4K and home accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel