Is LinkedIn the new TikTok?Short-form video is now the fastest-growing category on LinkedIn, growing at twice the rate of other post formats on the platform. According to LinkedIn, total video viewership surged 36% in the first quarter of 2025.Now, LinkedIn is doubling down on video with new features to boost discovery and engagement. The full-screen vertical video experience, first launched on mobile, is now coming to desktop. Users can tap a video, swipe through more, and explore a new video tab for TikTok-like scrolling.Videos are also getting front-and-center placement on the platform. Now, when you search a topic, relevant videos will appear in a swipeable carousel. A bigger follow button in the full-screen player makes it easier to keep up with creators, and viewers can check out a quick profile snapshot and other videos without leaving the player.For users looking to capitalise on the video push, LinkedIn has also launched nano-learning courses on topics including video hooks, editing, repurposing content, and LinkedIn Live.Across LinkedIn, were seeing our members have widespread success when it comes to posting short-form video, Laura Laurenzetti, executive editor of LinkedIn News tells Fast Company. From small business owners to CEOs to Gen Z creators and more, video on LinkedIn is the new frontier for professional successwhich is why were excited to be rolling out a suite of new tools that make the video creation and viewing experiences on LinkedIn even stronger.While LinkedIn might not be the first place people go to doomscroll, its quickly becoming a powerful tool for creators, entrepreneurs, and businesses. Since March 2024, LinkedIn has been pushing hard to attract video creators, launching a TikTok-style vertical feed filled with career advice, industry news, and other content. The move seems to be paying off with video uploads jumping 34% year-over-year in Q4 2024, according to LinkedIn.LinkedIn creators are also seeing the results. Top executives are jumping in, with CEO video posts rising 23% in the past year. Deeptech VC Alex Leigh recently reported two million impressions a week after just three months posting consistently three times a day on LinkedIn. Last month, content creator Piper Phillips saw 13.8 million views on a video made on her phone in 10 minutes. I missed the opportunity to be an early adopter of TikTok and Reels, she wrote in a post. I do ~not~ intend on making the same mistake for LinkedIn video.