For the first time in over two decades, Capri Sun is expanding its single serving offerings with a colorful new bottlebut dont worry, the iconic pouch is here to stay.Capri Suns new bottles are hitting shelves nationwide today at Kroger, Circle K, some Walmart locations, and regional convenience stores like Meijer and Hy-vee. They come in the brands three most popular flavors: Fruit Punch, Pacific Cooler, and Strawberry Kiwi. According to the company, each bottle contains about double the liquid contents of a traditional pouch, at 12 fluid ounces. However, for those interested in a smaller serving size and that classic form factor, Capri Sun pouches arent actually going anywhere (in fact, Capri Sun sells over six million of the mini beverages every day.)Instead of replacing the pouch, the new bottles are actually Capri Suns attempt to get pick-up in the convenience store market, an area where its normally delightful packaging has caused the juice to be overlooked among a sea of other, more easy-to-drink options.Kristina Hannant, Capri Suns director of marketing, says the brand has actually tried to stock pouches at convenience stores, but found that consumers werent reaching for them as often when faced with many other bottled options. That makes sense, given that Capri Suns werent exactly designed to be displayed in a traditional beverage aisle or crammed into a cup holder on a long road trip. The pouch is all about the tactile experience, one thats particularly enchanting for young kids (stabbing the pouch with the straw; crunching its plastic exterior; perhaps using it as a projectile) but less so for parents in the drivers seat.Designed specifically to fit the shelves and coolers of convenience stores, the Capri Sun bottles cater to the busy, on-the-go lifestyle of todays families with a resealable cap that parents can appreciateespecially given 53% of parents prefer beverages their kids can drink on the go and many find that bottles help with preventing spills, Hannant says, referring to a statistic from market research firm Numerator.The bottles were also made to cater to a group of Capri Suns most dedicated and outspoken followers: According to a press release, Between 2020 and 2023, a staggering 76% of suggestions received by the Capri Sun call center were about fans wanting a bigger product size. Presumably to maintain product recognition, the bottles design is essentially a copy-pasted version of each flavors corresponding pouch, though its still a bit disconcerting to see Capri Suns branding outside the usual context.Logically, Capri Suns new bottles make sense as a supplementary offering. But, until proven otherwise, were inclined to argue that half of the Capri Suns nostalgic factor really comes down to the fact that anything tastes more magical out of a pouch.