In BriefPosted:3:54 AM PST February 6, 2025Image Credits:Ashish Vaishnav / SOPA Images / LightRocket / Getty ImagesIndias Zomato to rebrand as EternalIndian food delivery group Zomato plans to rename itself as Eternal in an effort to make a strategic shift as its quick-commerce unit, Blinkit, becomes a significant driver of growth.The Gurugram-based company, which joined Indias benchmark index, BSE Sensex, in December, said on Thursday the name change would better reflect its expanding business portfolio, which includes Blinkit, business-to-business venture Hyperpure, and events app District. The Zomato app and brand name will remain unchanged.Blinkit grew materially larger than Zomatos food delivery business in the past year. A number of analysts estimate that Blinkit will grow to account for as much as 70% of the groups value in the coming year.In a letter to shareholders, founder Deepinder Goyal said the company started using Eternal internally after acquiring Blinkit to distinguish between the corporate entity and its food delivery brand. Eternal is a powerful name, and to be honest, it scares me to my core. It is a tall order to live up to. Because Eternal carries both a promise and a paradox, Goyal wrote in a letter. This isnt just a name change; it is a mission statement.The company, which has a market cap of $25.2 billion, also plans to change its stock ticker from ZOMATO to ETERNAL.Topics