Casey and Ben Affleck are waiting for Jeremy Strong while he gets into character for the commercial ... [+] shoot.Dunkin'Since Super Bowl 2025 is one of the few events huge groups of people experience together, advertisers need to thread the needle appealing to all of us, and the national mood this year is more mixed than ever. Here are a few themes shaping the viewing audience for this years Super Bowl 2025 commercialsin no particular order.Morning Consults report on the favorite brands of NFL fans measures Of the 40 brands NFL fans like most relative to the general adult population, 14 are sports-related, eight are media-related, 7 are alcohol brands, and five are auto-related. Theyre more politically-engaged than the average American: NFL fans are 9 points more likely to say theyre either extremely or very engaged in politics, but theyre split: 39% Democratic and 33% Republican. Why arent beer and snacks higher in the rankings?Contrast that to the Axios count showing that advertisers for Super Bowl 2025 commercials, as of February 3, are bringing a healthier and more female-focused message to this years big game. Its a shift from the last few years, when the Super Bowl was flooded with ads that typically target young men and their vices, notably sports betting and crypto investing."AI is taking over the world, so its no surprise AI would show up in advertising discussions. AdAges survey of Super Bowl advertisers reported no use of AI in ads but may have used AI in concept development or video or image generators to develop brand assets. Even though AI is a sensitive issue in the advertising community, were likely to hear about it or see itbut will we know its AI?Its not released yet, but OpenAI is set to air its first commercial.DEI programs, websites, and mentions in communication are a hot spot right now. How will brands and non-profits handle those messages, or avoid them altogether?MORE FOR YOUThe Edelmann Trust Barometer 2025 found that 61% of respondents have fallen into a state of grievance, defined as a belief that government and business make their lives harder and serve narrow interests. For the Super Bowl, brands bring their A-game, particularly when spending close to $8 million on a commercial.As creators and influencers move from social media stars to advertising, brand activations, and the red carpet, its no surprise that well see more of them in this years Super Bowl commercial lineup. The Doritos Crash The Super Bowl contest finalists are an impressive example.A few questions are: how many people will call in sick for Super Bowl Monday, and will Kendrick Lamar play his Drake diss track Not Like Us.The CommercialsHumor, babies, animals and celebrities are sure winners, and there is no shortage this year. Good call. Below is a sampling of the commercials as of Thursday, February 5th.We Love Our Celebrities Bud Light Dads know how to party, complete with dad jokes delivered by Shane Gillis, Post Malone, and Peyton Manning.When Harry Met Sally stars recreate their famous scene for a better sandwich with Hellmanns and it nails it with celebs, nostalgia and humor. Im a sucker for anything aliens and outer space. Hexclad draws us in with Gordon Ramsey, tasked with cooking for aliens at Area 51 and meeting truly famous alien Pete Davidson.Dunkin or DunKings is back again with Ben Affleck and Casey Affleck waiting on Jeremy Strong to get into the character using the Bean Method.Michelob Ultra scores a win for anyone who has been doubted by someone younger. Willem Dafoe and Catherine OHara play hard for Ultras against unsuspecting amateurs and athletes. See how many you can name.Uber Eats rounds up a team of celebs to prove that the Super Bowl is a conspiracy to make us hungry. Count the celebrities.Go Daddy Airo has Walton Goggins admitting that as an actor, he has no idea how to do what his characters do. But starting his own Walton Goggins Goggle Glasses business is another story.Humor Wins The DayBlowing in a Pringles can activates The Call of the Mustache near and far delivering Pringles.Doritos Crash The Super Bowl contest winner, titled Abduction, hauls in a $1Million payday.Health: Mental, Social and PhysicalNo Reason To Hate is one of the few politically themed entries so far, driving home the reasons for hate are as stupid as they sound, delivered by Snoop Dog and Tom Brady from the Robert Kraft Foundation.In a time when DEI is being deleted the NFL partnered with Big Brothers and Big Sisters for a piece honoring everybody as a somebody. link here to watch the piece. Its worth it.Hims & Hers airs with a weight loss spot on a day when guac, cheese, chili, and chips rule the day. Their take is its the system that keeps us sick and stuck. You can fight back with their weight loss medications.Double Hitter: Baby AnimalBudweiser doesnt disappoint when an adorable young Clydesdale on a First Delivery taps into anyone whos been underestimated.More Super Bowl 2025 commercials will drop in the coming days, and commentary, opinions, and winners will arrive on Monday.