Apple @ Work is exclusively brought to you by Mosyle,the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional-grade platform all the solutions necessary to seamlessly and automatically deploy, manage & protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work-ready with no effort and at an affordable cost.Request your EXTENDED TRIALtoday and understand why Mosyle is everything you need to work with Apple.Google has carefully built its presence in the enterprise market for nearly two decades, starting with a key launch in 2006. That summer, Google introduced Google Apps for Your Domain, the first iteration of what would eventually become Google Workspace. This early version allowed businesses, schools, and organizations to use Gmail, Calendar, and Docs on their own custom domains. This was a groundbreaking move at the time, offering a simple yet effective alternative to traditional email hosting solutions and making it much easier to deploy Chromebooks.About Apple @ Work:Bradley Chambers managed an enterprise IT network from 2009 to 2021. Through his experience deploying and managing firewalls, switches, a mobile device management system, enterprise grade Wi-Fi, 1000s of Macs, and 1000s of iPads, Bradley will highlight ways in which Apple IT managers deploy Apple devices, build networks to support them, train users, stories from the trenches of IT management, and ways Apple could improve its products for IT departments.Its decision to offer a free plan early on set Google apart. This move attracted cost-conscious organizations eager to move away from either on-prem email hosting or consumer grade (yourbusiness@gmail.com) without taking on additional expenses. By providing robust email hosting tied to custom domains at no cost, Google quickly built credibility and gained a foothold in the enterprise productivity space.This strategy paid off over the years as Googles offerings continued to evolve, rebranding first as G Suite and then as Google Workspace. Today, Google Workspace and Microsoft 365 dominate the cloud email market, with their feature-rich platforms serving as the go-to email and collaboration solutions for businesses worldwide. Googles early gamble on simplicity and affordability significantly shaped todays cloud productivity landscape.While alternatives like Proton Mail, Spike for Teams, FastMail, and others have entered the scene with unique offerings, they havent disrupted the dominance of the big two. However, Apple may be sitting on the foundation to introduce a new option for businesses.The building blocks are already hereApples 2021 addition of custom email domains for iCloud+ was a small but significant move. This feature allows users to host custom email addresses with Apple, but its focus has remained largely on individuals and families. Despite this, it hints at a larger potential, in my opinionApples Managed Apple Accountscurrently used for education and enterprise deploymentcould easily integrate with iClouds email hosting capabilities. The infrastructure exists, and Apple has already shown interest in serving business customers through its strong focus on enterprise device management and support.While a full-fledged Google Workspace or Microsoft 365 competitor might be a stretch, Apple doesnt need to aim that high. Instead, it could position itself as a more straightforward, cohesive solutions for organizations already invested in Apples ecosystem.A complementary, not competing, approachBusinesses that go all in on Apple hardwareleveraging iPhones, iPads, and Macscould benefit from a native email and productivity solution. It wouldnt have to match Google or Microsoft feature-for-feature. Instead, Apple could offer something unique: an email hosting and collaboration solution tightly integrated with macOS, iOS, and iPadOS. Think of it as Apples way of making the IT experience even more seamless for companies already committed to its devices.An Apple-powered email and collaboration suite could be an ideal solution for small businesses, schools, or creative teams that prioritize the simplicity and privacy that Apple offers. It could pair native apps like Mail, Calendar, and Notes with iClouds existing capabilities, creating a streamlined experience without unnecessary complexity. At the same time, it ties right into Managed Apple Accounts and Apple Business Manager.2025 feels like the right time to launch a business email solutionWith Apples growing focus on enterprise featureslike improved MDM tools and tighter integrations with business workflowsit seems more possible than ever that the company could release a basic business email hosting solution. It wouldnt replace Google Workspace or Microsoft 365, but it doesnt need to. Apples strength lies in offering polished, easy-to-use solutions that complement its hardware.If 2025 is the year Apple makes its move, it could mark a turning point in how organizations think about business email and collaboration. Apple doesnt have to beat Google and Microsoftit just needs to give its customers one more reason to stick with the ecosystem they already trust.Apple @ Work is exclusively brought to you by Mosyle,the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional-grade platform all the solutions necessary to seamlessly and automatically deploy, manage & protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work-ready with no effort and at an affordable cost.Request your EXTENDED TRIALtoday and understand why Mosyle is everything you need to work with Apple.Add 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel