Snap CEO Evan Spiegel takes a dig at Meta's history of copying Snapchat
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Trolling 101 Snap CEO Evan Spiegel has taken a public jab at Mark Zuckerberg and Meta, updating his LinkedIn profile with an unexpected addition to his job titles. Alongside "loving husband and father of four boys," he now lists himself as "VP Product @ Meta." This tongue-in-cheek update clearly references Meta's history of replicating features that Snapchat first introduced. The rivalry between Snap and Meta is long-standing, dating back to 2013 when Spiegel famously rejected Facebook's $3 billion acquisition offer. Since then, Meta's platforms, including Facebook and Instagram, have consistently rolled out features that closely resemble Snapchat's innovations.Perhaps the most notable example of this imitation is Instagram Stories, launched in 2016. The feature, which allows users to post ephemeral photos and videos, was a direct copy of Snapchat's core functionality, introduced three years earlier. Meta didn't stop there, later expanding the Stories feature to Facebook and WhatsApp.Other Snapchat innovations that found their way to Instagram include disappearing direct messages and face-altering filters, further blurring the lines between the two platforms.Meta's aggressive copying of Snapchat's features has significantly impacted Snap's market share and growth trajectory. After its launch, Instagram Stories quickly outpaced Snapchat in daily active users, surpassing 400 million by 2018 more than double Snapchat's total user base.This disparity led to stagnation and even a decline in Snapchat's user growth, as many users migrated to Instagram for its larger network and integrated features. // Related StoriesInterestingly, Spiegel's attitude toward Meta's copycat behavior has been somewhat ambivalent. In 2018, he expressed a sense of pride, stating that it was the "best feeling" to create something so simple and elegant that competitors could only replicate it exactly. However, he also quipped that he wished Meta would copy Snapchat's data protection practices as well.Meta and Instagram executives have shown little remorse for their imitative practices. Kevin Weil, former Instagram VP of product, defended the approach in 2017, arguing that it would be foolish to ignore good ideas simply because they originated elsewhere. He framed it as a natural part of the tech industry's evolution, where innovative concepts spread across the entire sector.Despite this justification, some acknowledgment of Snapchat's influence has been made. Former Instagram CEO Kevin Systrom once conceded that Snapchat "deserved all the credit" for the Stories feature.
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