Amazon has kicked off its latest Buy 1, Get 1 50% Off Sale on Blu-rays. As usual, you simply need to add two eligible movies or TV shows to your cart, and you'll receive a discount equal to half the cost of the lower-priced item at checkout. Like other Amazon BOGO promotions, this is a mix-and-match sale, so you can combine 4K Blu-rays with books, board games, and select toys. It's not always easy to find eligible items using the search function on Amazon's sale hub, so if you're looking for a specific item, we'd recommend using Amazon's regular search bar to find the direct listing.Amazon's B1G1 50% off movie and TV show sale runs through February 15. We've rounded up some of our favorite deals in the promotion. Keep in mind that Amazon has been known to add and remove products from these promotions before the sale officially ends. We'll be adding to these B1G1 50% movie and TV lists throughout the week, so bookmark this page and check back for more deals. Shop B1G1 Half-off Sale at Amazon B1G1 50% Off Movie and TV Box SetsThe Lord of the Rings Trilogy | Predator 4-Film CollectionIf you're interested in adding to your movie box set collection, there are some great 4K collections included in Amazon's promotion. The ever-popular Lord of the Rings Trilogy, which features theatrical and extended cuts of all three of Peter Jackson's beautiful adaptations, is up for grabs for $68. You can also get Back to the Future: The Ultimate Trilogy, Predator 4-Film Collection, and The Mummy Trilogy.Continue Reading at GameSpot