2025 is shaping up to be a big year for Nintendo, as the Mario company is launching a highly anticipated new system, the Switch 2. But the company isn't going to rely only on traditional hardware and games to find success. Nintendo president Shuntaro Furukawa has opened up on why Nintendo must push "beyond video games" to encourage people to engage with Nintendo.As part of Nintendo's latest earnings report, Furukawa said Nintendo is making use of theme parks, official stores, "visual content," and mobile experiences to "generate interest in our core business." In case there was any doubt, Furukawa stressed that the "dedicated video game platform business" is Nintendo's core business, and efforts outside of that are being undertaken to funnel people back there."Going forward, even as we transition to Nintendo Switch 2, it remains important to increase touchpoints beyond video games," Furukawa said.Continue Reading at GameSpot