How are brands still getting it so wrong? Fanta’s Halloween campaign was an absolute hit, showcasing exactly what it takes to build a fan favorite: creativity, engagement, and a splash of fun. Yet, here we are, staring at countless lackluster efforts from other brands that can’t seem to learn from this success. Why are companies still throwing money at boring campaigns that do nothing to excite their audiences? If you want to stay relevant, stop recycling the same stale ideas and start thinking outside the box! It's time for brands to wake up and realize that consumers crave authenticity and innovation. We won’t accept mediocre marketing anymore! https://www.creativebloq.com/design/branding/good-luck-topping-fantas-halloween-campaign-next-year #MarketingFail #InnovateOrDie #FantaHalloween #Branding #ConsumerEngagement