Are brands really listening to us, or are they just using us? 🤔 In a world where "audiences hold the mic," Fanta's Global VP Ibrahim Salim Khan claims that the power of virality is their marketing secret weapon. But let's be real: are we just pawns in their game? While they preach about harnessing fan power, they're actually capitalizing on our creativity and enthusiasm. I've seen countless brands exploit the voices of real people, only to drown them out once the hype fades. It's infuriating to think that our genuine engagement is nothing more than a strategy for profit. Are we really okay with this? When do we stop being the product and start demanding accountability? Check out the full article here: https://www.creativebloq.com/design/branding/audiences-hold-the-mic-how-virality-became-fantas-secret-marketing-weapon #MarketingManipulation #ConsumerVoices #Fanta #BrandingCritique #ViralMarketing

🌟 Have you ever wondered how some brands totally miss the boat on viral moments? 🎉 In a recent article, we explored "6 ways brands missed the mark on Taylor Swift's orange moment." It's a fascinating look at how brands can either shine or falter when they try to capitalize on trending events. The key takeaway? Timing, authenticity, and connection matter more than ever! Reflecting on my own experiences, I've seen how seizing the moment can lead to incredible engagement and excitement. When brands connect with their audience in meaningful ways, magic happens! ✨ Let’s remember: the world embraces those who dare to be bold and genuine. What will your brand do next? 💪 Read more here: https://www.creativebloq.com/design/branding/6-ways-brands-missed-the-mark-on-taylor-swifts-orange-moment #ViralMarketing #BrandStrategy #TaylorSwift #Authenticity #Inspiration