• Ah, the AirPods Max – those luxurious little orbs of sound that promise to elevate your auditory experience to heavenly heights. But wait, let’s pause for a moment before we dive headfirst into that Labor Day deal that boasts the lowest price ever – because we all know that’s just a fancy way of saying, "Hey, here’s your chance to pay a premium for something that’ll make you look particularly stylish while ignoring the world around you!"

    First, let’s talk about the design. Oh, the design! They’re like the love child of a spaceship and a pair of earmuffs you’d find at your grandma’s house. Who wouldn’t want to sport that look while strolling down the street, desperately trying to convince everyone that you’re both hip and excessively wealthy? But really, when you put them on, it's not just about sound quality; it’s about transforming into an audio-engineering superhero, ready to save the world from mediocre bass and treble.

    Now, let’s address the elephant in the room: the price. Yes, they’re on sale for the lowest price ever. It’s almost like saying, “Look, we’ve slashed the price of your next existential crisis!” Because let’s be honest, do you really need headphones that are priced higher than your monthly grocery budget? Sure, you’ll be able to hear every single whisper of the universe, but will you also be able to afford rent? It’s a fine balance between living your best life and living in your parents’ basement.

    And how about that "noise cancellation"? It’s almost magical! You’ll be so immersed in your own world that you won’t hear your friends trying to communicate with you. Remember socializing? That’s out the window. You’ll be too busy basking in the glory of your overpriced headphones to notice that your social life is slowly fading away. But hey, at least you’ll have great sound quality while binge-watching that show you promised you’d watch with your friends three months ago!

    Let’s not forget about the battery life. They say it lasts long enough to get you through a full workday. But let’s be real: if you’re using them all day, are you even working? Or are you just pretending to be busy while actually listening to your secret playlist of 90s boy bands? Either way, you’ll be the picture of productivity, even if your productivity is strictly limited to singing along to “I Want It That Way.”

    In conclusion, while the AirPods Max may be your favorite headphones, maybe just maybe, you should save your hard-earned cash for something a little less extravagant. After all, there’s a fine line between enjoying life’s luxuries and being the punchline in a “what was I thinking?” story. So go ahead, indulge in that Labor Day deal, but don’t say I didn’t warn you when you find yourself hiding from your friends in the corner of your apartment, cranking up the volume on your guilt over your questionable financial decisions.

    #AirPodsMax #Headphones #LuxuryLifestyle #TechHumor #SmartSpending
    Ah, the AirPods Max – those luxurious little orbs of sound that promise to elevate your auditory experience to heavenly heights. But wait, let’s pause for a moment before we dive headfirst into that Labor Day deal that boasts the lowest price ever – because we all know that’s just a fancy way of saying, "Hey, here’s your chance to pay a premium for something that’ll make you look particularly stylish while ignoring the world around you!" First, let’s talk about the design. Oh, the design! They’re like the love child of a spaceship and a pair of earmuffs you’d find at your grandma’s house. Who wouldn’t want to sport that look while strolling down the street, desperately trying to convince everyone that you’re both hip and excessively wealthy? But really, when you put them on, it's not just about sound quality; it’s about transforming into an audio-engineering superhero, ready to save the world from mediocre bass and treble. Now, let’s address the elephant in the room: the price. Yes, they’re on sale for the lowest price ever. It’s almost like saying, “Look, we’ve slashed the price of your next existential crisis!” Because let’s be honest, do you really need headphones that are priced higher than your monthly grocery budget? Sure, you’ll be able to hear every single whisper of the universe, but will you also be able to afford rent? It’s a fine balance between living your best life and living in your parents’ basement. And how about that "noise cancellation"? It’s almost magical! You’ll be so immersed in your own world that you won’t hear your friends trying to communicate with you. Remember socializing? That’s out the window. You’ll be too busy basking in the glory of your overpriced headphones to notice that your social life is slowly fading away. But hey, at least you’ll have great sound quality while binge-watching that show you promised you’d watch with your friends three months ago! Let’s not forget about the battery life. They say it lasts long enough to get you through a full workday. But let’s be real: if you’re using them all day, are you even working? Or are you just pretending to be busy while actually listening to your secret playlist of 90s boy bands? Either way, you’ll be the picture of productivity, even if your productivity is strictly limited to singing along to “I Want It That Way.” In conclusion, while the AirPods Max may be your favorite headphones, maybe just maybe, you should save your hard-earned cash for something a little less extravagant. After all, there’s a fine line between enjoying life’s luxuries and being the punchline in a “what was I thinking?” story. So go ahead, indulge in that Labor Day deal, but don’t say I didn’t warn you when you find yourself hiding from your friends in the corner of your apartment, cranking up the volume on your guilt over your questionable financial decisions. #AirPodsMax #Headphones #LuxuryLifestyle #TechHumor #SmartSpending
    The AirPods Max are my favourite headphones – but you shouldn't buy them
    This Labor Day deal is the lowest price they've ever gone for.
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  • Dans un monde où les courses de Mario Kart deviennent de plus en plus extravagantes, il semble que la dernière tendance soit de s'accrocher aux rails et de rouler sur les murs. Oui, vous avez bien entendu, mes amis ! Fini le temps des simples courses où il suffisait de tourner le volant et d'éviter les bananes. Bienvenue dans l'ère du "Rail Riding" et du "Wall Riding", où la compétition devient aussi excitante que de voir un escargot sur une piste de danse.

    Franchement, qui aurait cru que la clé du succès dans Mario Kart serait de se transformer en acrobate de cirque ? C'est un peu comme si les développeurs avaient dit : "Eh bien, les courses sur des routes droites, c'est trop banal. Pourquoi ne pas ajouter un peu de gymnastique artistique ?" Il ne manque plus que des juges avec des notes sur 10 pour applaudir vos pirouettes !

    Et parlons de ces nouvelles techniques. Vous pensez que vous allez prendre de l'avance sur vos amis en maîtrisant le drift ? Non, non, non ! Il vous faut désormais une licence de conduite pour faire du Rail Riding. Après tout, rien ne crie "je suis un champion" comme de se retrouver coincé sur un rail pendant que vos adversaires passent joyeusement devant vous, riant à pleines dents. Parce que qui a besoin de stratégie quand on peut faire du skate sur des rails en plein milieu d'une course ?

    Il est vrai que ces nouveaux ajouts rendent le monde de Mario Kart un peu plus dynamique, mais je ne peux m'empêcher de me demander si cela n'est pas juste une excuse pour faire passer des mises à jour. "Regardez, nous avons ajouté des murs pour que vous puissiez rouler dessus !" Oui, et un jour, ils nous diront que l'on peut aussi se transformer en étoile filante et voler au-dessus de la piste.

    J'imagine déjà les conversations dans les salons de jeux : "Hey, t'as vu comment j'ai fait du Wall Riding au dernier tour ? J'ai failli tomber, mais au moins, tout le monde a vu ma chute épique !" C'est exactement ça que nous cherchions, non ? Une dose d'adrénaline, un soupçon de ridicule, et une bonne dose de frustration.

    Alors oui, le monde de Mario Kart est sans aucun doute plus amusant quand vous êtes en train de moudre des rails et de rouler sur des murs. Comme si on avait besoin de plus de raisons d'être distraits tout en tentant de battre nos amis. Mais au fond, qui peut vraiment résister à l'appel de la folie ? Accrochez-vous, car la prochaine course pourrait bien ressembler à une scène d'un film d'action… ou à un fiasco comique sans précédent.

    #MarioKart #RailRiding #WallRiding #JeuxVidéo #HumourJeux
    Dans un monde où les courses de Mario Kart deviennent de plus en plus extravagantes, il semble que la dernière tendance soit de s'accrocher aux rails et de rouler sur les murs. Oui, vous avez bien entendu, mes amis ! Fini le temps des simples courses où il suffisait de tourner le volant et d'éviter les bananes. Bienvenue dans l'ère du "Rail Riding" et du "Wall Riding", où la compétition devient aussi excitante que de voir un escargot sur une piste de danse. Franchement, qui aurait cru que la clé du succès dans Mario Kart serait de se transformer en acrobate de cirque ? C'est un peu comme si les développeurs avaient dit : "Eh bien, les courses sur des routes droites, c'est trop banal. Pourquoi ne pas ajouter un peu de gymnastique artistique ?" Il ne manque plus que des juges avec des notes sur 10 pour applaudir vos pirouettes ! Et parlons de ces nouvelles techniques. Vous pensez que vous allez prendre de l'avance sur vos amis en maîtrisant le drift ? Non, non, non ! Il vous faut désormais une licence de conduite pour faire du Rail Riding. Après tout, rien ne crie "je suis un champion" comme de se retrouver coincé sur un rail pendant que vos adversaires passent joyeusement devant vous, riant à pleines dents. Parce que qui a besoin de stratégie quand on peut faire du skate sur des rails en plein milieu d'une course ? Il est vrai que ces nouveaux ajouts rendent le monde de Mario Kart un peu plus dynamique, mais je ne peux m'empêcher de me demander si cela n'est pas juste une excuse pour faire passer des mises à jour. "Regardez, nous avons ajouté des murs pour que vous puissiez rouler dessus !" Oui, et un jour, ils nous diront que l'on peut aussi se transformer en étoile filante et voler au-dessus de la piste. J'imagine déjà les conversations dans les salons de jeux : "Hey, t'as vu comment j'ai fait du Wall Riding au dernier tour ? J'ai failli tomber, mais au moins, tout le monde a vu ma chute épique !" C'est exactement ça que nous cherchions, non ? Une dose d'adrénaline, un soupçon de ridicule, et une bonne dose de frustration. Alors oui, le monde de Mario Kart est sans aucun doute plus amusant quand vous êtes en train de moudre des rails et de rouler sur des murs. Comme si on avait besoin de plus de raisons d'être distraits tout en tentant de battre nos amis. Mais au fond, qui peut vraiment résister à l'appel de la folie ? Accrochez-vous, car la prochaine course pourrait bien ressembler à une scène d'un film d'action… ou à un fiasco comique sans précédent. #MarioKart #RailRiding #WallRiding #JeuxVidéo #HumourJeux
    Mario Kart World Is More Fun When You're Grinding Rails And Riding Walls
    Mario Kart World’s newest features aren’t limited to just the open world and huge 24-player races. Everything feels a lot more dynamic thanks to the inclusion of Rail Riding and Wall Riding. These new techniques can seem like a hassle at first, but y
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  • How luna moths grow extravagant wings

    News

    Animals

    How luna moths grow extravagant wings

    Warm temperatures, not just predator pressure, may favor long, bat-fooling streamers

    Long, skinny streamers on the hind wings of luna moths tend to evolve in certain climate conditions, a new study shows.

    Keith Ramos/USFWS

    By Susan Milius
    17 hours ago

    For the first time, biologists have linked the ribbony “tails” streaming from big, green luna moths’ hind wings with, of all things, a cozy climate.
    Those dangling wing tails rank among such evolution-was-drunk novelties as the narwhal’s single unicorn tusk or the peacock’s giant feather train. Wing streamers with twisting or cupped ends have evolved independently at least five times in the family of luna and other moon moths, says behavioral ecologist Juliette Rubin, now at the Smithsonian Tropical Research Institute in Balboa, Panama. Her new data crunch of environmental factors links the ribbony tails with growing up in a long stretch of even temperatures, she and colleagues report May 7 in Proceedings of the Royal Society B.

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    We summarize the week's scientific breakthroughs every Thursday.
    #how #luna #moths #grow #extravagant
    How luna moths grow extravagant wings
    News Animals How luna moths grow extravagant wings Warm temperatures, not just predator pressure, may favor long, bat-fooling streamers Long, skinny streamers on the hind wings of luna moths tend to evolve in certain climate conditions, a new study shows. Keith Ramos/USFWS By Susan Milius 17 hours ago For the first time, biologists have linked the ribbony “tails” streaming from big, green luna moths’ hind wings with, of all things, a cozy climate. Those dangling wing tails rank among such evolution-was-drunk novelties as the narwhal’s single unicorn tusk or the peacock’s giant feather train. Wing streamers with twisting or cupped ends have evolved independently at least five times in the family of luna and other moon moths, says behavioral ecologist Juliette Rubin, now at the Smithsonian Tropical Research Institute in Balboa, Panama. Her new data crunch of environmental factors links the ribbony tails with growing up in a long stretch of even temperatures, she and colleagues report May 7 in Proceedings of the Royal Society B. Sign up for our newsletter We summarize the week's scientific breakthroughs every Thursday. #how #luna #moths #grow #extravagant
    WWW.SCIENCENEWS.ORG
    How luna moths grow extravagant wings
    News Animals How luna moths grow extravagant wings Warm temperatures, not just predator pressure, may favor long, bat-fooling streamers Long, skinny streamers on the hind wings of luna moths tend to evolve in certain climate conditions, a new study shows. Keith Ramos/USFWS By Susan Milius 17 hours ago For the first time, biologists have linked the ribbony “tails” streaming from big, green luna moths’ hind wings with, of all things, a cozy climate. Those dangling wing tails rank among such evolution-was-drunk novelties as the narwhal’s single unicorn tusk or the peacock’s giant feather train. Wing streamers with twisting or cupped ends have evolved independently at least five times in the family of luna and other moon moths (Saturniidae), says behavioral ecologist Juliette Rubin, now at the Smithsonian Tropical Research Institute in Balboa, Panama. Her new data crunch of environmental factors links the ribbony tails with growing up in a long stretch of even temperatures, she and colleagues report May 7 in Proceedings of the Royal Society B. Sign up for our newsletter We summarize the week's scientific breakthroughs every Thursday.
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  • Sunrise on the Reaping: Meet the Full Cast of the Hunger Games Prequel

    Last year Hunger Games social media accounts made shocking news when they announced there would be a new book and movie in the series. Shortly afterward, Collins released the novel on March 18, 2025 where it promptly sold 1.2 million copies in its first week in the U.S.—three times more than what Mockingjay, which closed out Collins’ original Hunger Games trilogy, did in the same time frame. 
    Sunrise on the Reaping follows Peeta and Katniss’ mentor, Haymitch Abernathy, when he is chosen to compete in the 50th Hunger Games, which due to the anniversary means there will be double the amount of tributes. The novel tells the story of Haymitch’s life in District 12 and his rebellion against the Capitol, which led him to become the unfriendly mentor we know from the original series. 

    This is the second prequel Collins has released after The Ballad of Songbirds and Snakes, which followed a young Coriolanus Snow on his journey to becoming the ruthless president in the original trilogy. The Ballad of Songbirds and Snakes movie grossed million worldwide, and Collins and Lionsgate are likely eager to repeat that success at the box office with a Sunrise on the Reaping film. 
    The most successful movie in the franchise has been The Hunger Games: Catching Fire with a worldwide box office gross of almost million. Hunger Games hasn’t been able to recreate those numbers since. But the Sunrise on the Reaping movie will follow a character the audience already connects with, which may encourage more casual fans to see it. The announcement of Sunrise on the Reaping release brought new life to the Hunger Games audience, with many fans speculating about casting and production choices for the already confirmed movie adaptation, which is set to release in November 2026. 

    The Sunrise on the Reaping movie starts production in July and reportedly has a budget of over million, according to a Deadline report, which could make it the largest budget Hunger Games movie to date. Fans of the franchise have been eagerly awaiting information about the highly anticipated movie adaptation, and they won’t have to wait long to get it. Here’s a look at some of the casting choices so far and what the expectations are for the upcoming film. 
    Amazon
    Joseph Zada as Haymitch Abernathy
    There were many fan castings following the release of the book involving popular actors such as Outer Banks’ Rudy Pankow and Harris Dickinson from Babygirl. Instead the lead role went to industry newcomer Joseph Zada, who will bring a fresh perspective. Zada is an Australian actor who began his career in 2019 in a film directed by his father, Jeremy Cumpston. He continued acting and has only been involved in four projects before his casting in Hunger Games, two movies, one small role in the Australian TV show Total Control, and a lead role in the currently airing Australian show, Invisible Boys. The Sunrise on the Reaping movie will be Zada’s first Hollywood blockbuster role.   
    In Sunrise on the Reaping, Haymitch’s character suffers unimaginable loss and faces treacherous conditions in the arena, so it will be interesting to see what Zada brings to the emotional impact of his journey.  Zada will also be starring in another anticipated book-adaptation, We Were Liars, which is set to release in June. Also of note, at age 20, Zada is actually the appropriate age to be playing a 16-year-old, which differs from both fan casting and a franchise that previously has cast actors over 25 as teenagers.
    Photo by: Nick Morgulis
    Mckenna Grace as Maysilee Donner
    Maysilee is a fierce but kindhearted character, which is not uncommon ground for Mckenna Grace. Grace is one of the more well-known additions to the cast, having starred in Gifted alongside Chris Evans, Ghostbusters: Afterlife, and Ghostbusters: Frozen Empire. Many fans were in favor of this choice on social media as well.  
    Grace will have the task of conveying the multiple layers to Maysilee’s arc. At the start of the novel, the character is viewed as a stuck-up rich girl but as the story progresses, Haymitch realizes there is more to her that meets the eye, and the two characters form a strong bond. Grace’s performance will ride on her ability to capture Maysilee’s development in a way that will have audiences empathizing with her until the very end.
    Grace already has almost three million followers on Instagram and five million on TikTok because of her popularity with a Gen Z audience, which likely appealed to the Lionsgate marketing department as well. She’s also only 18 years old, making this another case of the filmmakers again avoiding the common Hollywood issue of folks pushing 30 playing teens. 

    A24
    Jesse Plemons as Plutarch Heavensbee
    Plutarch is a recurring character in the original trilogy, having a pivotal role in Mockingjay where he helps Katniss take down President Snow and the Capitol. In the film version, he was played by Philip Seymour Hoffman in one of the actor’s final roles. In Sunrise on the Reaping, we see Plutarch’s rise to power and how he gained the trust of the president while also helping the rebel cause.

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    Jesse Plemons was cast to play a younger Plutarch in the upcoming movie. It will be hard to live up to Hoffman’s charisma and talent, but Plemons seems up for the job. In fact, Plemons and Hoffman have actually shared the screen together when Plemons played Hoffman’s son in the 2012 film The Master. Plemons has been in the industry for a while and, most notably, played a role in the popular TV series Breaking Bad. He was also nominated for an Oscar as a supporting actor in The Power of the Dog.
    Max/WBD
    Whitney Peak as Lenore Dove
    Whitney Peak was cast to play Lenore Dove, the musical, free-spirited girlfriend of Haymitch, who is a part of the traveling musical band in District 12, or the “Covey.” Peak is a relatively new actress, best known for her roles in teen dramas like Chilling Adventures of Sabrina on Netflix and the Gossip Girl reboot on Max. 
    We will see if Peak can capture the same wild, whimsical energy that Rachel Zegler did when she played a very similar role as Lucy Gray Baird in The Ballad of Songbirds and Snakes movie. Zegler captured the hearts of Hunger Games fans, helping her to land roles afterward like Y2K and the latest Broadway production of  Romeo and Juliet. Zegler has already expressed her support for Peak’s casting on social media, writing, “I know she’s gonna do the Baird name proud.”
    Searchlight Pictures
    Kelvin Harrison Jr. as Beetee
    Beetee is a major character in the second Hunger Games novel, Catching Fire, where he uses his intelligence and knowledge of the arena to help stop the Games. In Sunrise on the Reaping, we learn about his family and his previous involvement in the rebellion, making his actions in the original trilogy more impactful.
    Young Beetee will be played by Kelvin Harrison Jr. who has had roles in other major movies like Elvis, The Trial of Chicago 7, Luce, and Waves and has been acting since 2013.  The character was previously played by Jeffrey Wright in the original trilogy, who unsurprisingly did a good job of coming across as shy and dorky while simultaneously using his intelligence to take down the Capitol. Harrison will act as a mentor to young Haymitch in Sunrise on the Reaping and aid him in his rebellion against the Capitol, showing that just because he’s nerdy doesn’t mean he’s not dangerous. 

    Netflix
    Maya Hawke as Wiress 
    Wiress is one of Haymitch’s mentors in the novel who won the Hunger Games the year before by outsmarting the gamemakers and the other tributes. Wiress will be played by Maya Hawke, who is known for being the daughter of famous actors Ethan Hawke and Uma Thurman as well as her role in the popular TV series Stranger Things. Many fans of her and the franchise were satisfied with the charismatic choice. 
    Like Beetee, Wiress’s character is introduced in Catching Fire as the smart but mentally disturbed tribute from District 3. In Sunrise on the Reaping, we see that she used to be able to communicate normally before the Capitol tortured her for her involvement in the rebellion. She was played in the original movies by Amanda Plummer, who embodied her eccentric, odd demeanor well, but Hawke will be playing a more sane and coherent version of Wiress. She will have to embody the young, capable victor who encourages the District 12 kids to use their intelligence to succeed in the Hunger Games without having to kill. 
    Amazon Prime
    Lili Taylor as Mags
    The kind and loveable mentor Mags will be played by Lili Taylor. The American actress has had roles in many successful movies, including Mystic Pizza, The Conjuring, I Shot Andy Warhol and Dogfight. Mags was also introduced in Catching Fire as Finnick’s mentor and a sweet, maternal figure. We see more of her in Sunrise on the Reaping as she helps Haymitch and the District 12 tributes prepare and shows us what she was like before the Capitol’s influence on her. 
    Mags was played in the Catching Fire movie by Lynn Cohen, but she was nonverbal and frail after years of Capitol torment. The Mags in this movie will be different, more energetic and able-bodied while still retaining the same affectionate nature. We will see her taking care of the tributes and making them feel like human beings even though they are headed to almost certain death. 
    Sony Pictures
    Ben Wang as Wyatt Callow
    Wyatt Callow is one of the District 12 tributes and a mathematical genius. Wyatt is known to take bets on the Hunger Games and calculate the odds of each tribute for his father, which Haymitch doesn’t like. The two characters get off to a rocky start, but Haymitch eventually realizes Wyatt is a good person with how loyal he is to their group. 
    Ben Wang will be playing Wyatt in the upcoming adaptation. Wang is also about to star in Karate Kid: Legend and has also appeared in the Mean Girls remake and the Disney+ series American Born Chinese.  Wyatt is socially awkward, but kind-hearted, and Wang will have to portray the depth of his character beyond just his intelligence. 

    Focus Features
    Ralph Fiennes as President Snow
    The ruthless President Snow will be played by the legendary Ralph Fiennes. The British actor has received multiple Academy Award nominations for his roles in Schindler’s List, Conclave, and The English Patient. His legacy also extends to some of the most popular movies of the last 30 years, running the gamut from Skyfall to The Grand Budapest Hotel. Fiennes is one of the most veteran members of the cast and someone that the younger actors can look up to as a mentor. 
    Of course Fiennes is no stranger to playing ruthless dictators either since his transformation into the role of Voldemort in the Harry Potter series is etched into the memories of generations. Fiennes will be playing the heartless president of Panem in Sunrise on the Reaping when he confronts Haymitch, the rebellion, and the 50th Hunger Games. There is no doubt that Fiennes will be able to portray Snow in the movie just as intimidating and coldhearted as fans have imagined him to be.
    Hulu
    Elle Fanning as Effie Trinket
    The most recent casting announcement has been Elle Fanning as the Capitol mentor Effie Trinket. Fanning was actually who many fans suggested should play the role, and it seems like the Hunger Games producers that request seriously. Fanning is the sister of the actress Dakota Fanning and has been in a number of popular films including A Complete Unknown, Maleficent, and The Great TV series. 
    Effie is a constant character throughout the original series, and in Sunrise on the Reaping, we get to see how she obtained her position in District 12 and her first meeting with her fellow mentor Haymitch. Effie is sympathetic toward the district kids, but the Capitol propaganda prevents her from fully understanding their struggles. She thinks it’s sad they have to go into the Hunger Games but believes it’s necessary to keep the peace. Fanning will have to play the naïve and extravagant character who has a very ignorant outlook toward the real world.
    HBO
    Kieran Culkin as Caesar Flickerman 
    Caesar Flickerman is the charismatic entertainer and showman we see in the original trilogy interviewing the tributes before they enter the arena. In Sunrise on the Reaping, we get to see more of a younger Caesar conducting interviews before the 50th Hunger Games, but we also get some insight into how he can manipulate and sell a certain narrative to the Capitol audience. The character was previously played by Stanley Tucci who completely transformed himself into the role and really brought the preening media personality to life. And now Kieran Culkin has been cast for the upcoming prequel where he will get the chance to commit to the same eccentric hair, makeup, and outfits that Tucci made iconic. 
    Culkin is a seasoned actor and will almost certainly be up for the challenge. After all, he just won an Oscar for A Real Pain, and before that he won an Emmydue to his turn as Roman Roy on HBO’s Succession. Of course for a whole generation of movie watchers, he will always be Fuller from Home Alone.

    Molly McCann as Louella McCoy and Iona Bell as Lou Lou
    Louella and Lou Lou are two very similar looking characters who will each have to play very different roles. Louella will be played by Molly McCann who will have to play the sweet, innocent girl who Haymitch vows to protect when she is reaped in the Hunger Games at just 13. McCann is a young Irish actress who has already been a part of 19 projects, including movies and TV shows, and nominated for an Irish Film and TV award in 2021. 
    On the other hand, Iona Bell is cast as Lou Lou, who is an unknown girl from District 11 who was tortured by the Capitol and has been driven to almost insanity as a result. Bell is a British actress who has only been a part of one project before this casting. The teenage actress is currently filming in a few independent films, as well as a movie with Taika Waititiwhich will come out later this year. Her character in Sunrise on the Reaping is an odd one, but you can’t help but sympathize with her because of what she’s been through. 
    #sunrise #reaping #meet #full #cast
    Sunrise on the Reaping: Meet the Full Cast of the Hunger Games Prequel
    Last year Hunger Games social media accounts made shocking news when they announced there would be a new book and movie in the series. Shortly afterward, Collins released the novel on March 18, 2025 where it promptly sold 1.2 million copies in its first week in the U.S.—three times more than what Mockingjay, which closed out Collins’ original Hunger Games trilogy, did in the same time frame.  Sunrise on the Reaping follows Peeta and Katniss’ mentor, Haymitch Abernathy, when he is chosen to compete in the 50th Hunger Games, which due to the anniversary means there will be double the amount of tributes. The novel tells the story of Haymitch’s life in District 12 and his rebellion against the Capitol, which led him to become the unfriendly mentor we know from the original series.  This is the second prequel Collins has released after The Ballad of Songbirds and Snakes, which followed a young Coriolanus Snow on his journey to becoming the ruthless president in the original trilogy. The Ballad of Songbirds and Snakes movie grossed million worldwide, and Collins and Lionsgate are likely eager to repeat that success at the box office with a Sunrise on the Reaping film.  The most successful movie in the franchise has been The Hunger Games: Catching Fire with a worldwide box office gross of almost million. Hunger Games hasn’t been able to recreate those numbers since. But the Sunrise on the Reaping movie will follow a character the audience already connects with, which may encourage more casual fans to see it. The announcement of Sunrise on the Reaping release brought new life to the Hunger Games audience, with many fans speculating about casting and production choices for the already confirmed movie adaptation, which is set to release in November 2026.  The Sunrise on the Reaping movie starts production in July and reportedly has a budget of over million, according to a Deadline report, which could make it the largest budget Hunger Games movie to date. Fans of the franchise have been eagerly awaiting information about the highly anticipated movie adaptation, and they won’t have to wait long to get it. Here’s a look at some of the casting choices so far and what the expectations are for the upcoming film.  Amazon Joseph Zada as Haymitch Abernathy There were many fan castings following the release of the book involving popular actors such as Outer Banks’ Rudy Pankow and Harris Dickinson from Babygirl. Instead the lead role went to industry newcomer Joseph Zada, who will bring a fresh perspective. Zada is an Australian actor who began his career in 2019 in a film directed by his father, Jeremy Cumpston. He continued acting and has only been involved in four projects before his casting in Hunger Games, two movies, one small role in the Australian TV show Total Control, and a lead role in the currently airing Australian show, Invisible Boys. The Sunrise on the Reaping movie will be Zada’s first Hollywood blockbuster role.    In Sunrise on the Reaping, Haymitch’s character suffers unimaginable loss and faces treacherous conditions in the arena, so it will be interesting to see what Zada brings to the emotional impact of his journey.  Zada will also be starring in another anticipated book-adaptation, We Were Liars, which is set to release in June. Also of note, at age 20, Zada is actually the appropriate age to be playing a 16-year-old, which differs from both fan casting and a franchise that previously has cast actors over 25 as teenagers. Photo by: Nick Morgulis Mckenna Grace as Maysilee Donner Maysilee is a fierce but kindhearted character, which is not uncommon ground for Mckenna Grace. Grace is one of the more well-known additions to the cast, having starred in Gifted alongside Chris Evans, Ghostbusters: Afterlife, and Ghostbusters: Frozen Empire. Many fans were in favor of this choice on social media as well.   Grace will have the task of conveying the multiple layers to Maysilee’s arc. At the start of the novel, the character is viewed as a stuck-up rich girl but as the story progresses, Haymitch realizes there is more to her that meets the eye, and the two characters form a strong bond. Grace’s performance will ride on her ability to capture Maysilee’s development in a way that will have audiences empathizing with her until the very end. Grace already has almost three million followers on Instagram and five million on TikTok because of her popularity with a Gen Z audience, which likely appealed to the Lionsgate marketing department as well. She’s also only 18 years old, making this another case of the filmmakers again avoiding the common Hollywood issue of folks pushing 30 playing teens.  A24 Jesse Plemons as Plutarch Heavensbee Plutarch is a recurring character in the original trilogy, having a pivotal role in Mockingjay where he helps Katniss take down President Snow and the Capitol. In the film version, he was played by Philip Seymour Hoffman in one of the actor’s final roles. In Sunrise on the Reaping, we see Plutarch’s rise to power and how he gained the trust of the president while also helping the rebel cause. Join our mailing list Get the best of Den of Geek delivered right to your inbox! Jesse Plemons was cast to play a younger Plutarch in the upcoming movie. It will be hard to live up to Hoffman’s charisma and talent, but Plemons seems up for the job. In fact, Plemons and Hoffman have actually shared the screen together when Plemons played Hoffman’s son in the 2012 film The Master. Plemons has been in the industry for a while and, most notably, played a role in the popular TV series Breaking Bad. He was also nominated for an Oscar as a supporting actor in The Power of the Dog. Max/WBD Whitney Peak as Lenore Dove Whitney Peak was cast to play Lenore Dove, the musical, free-spirited girlfriend of Haymitch, who is a part of the traveling musical band in District 12, or the “Covey.” Peak is a relatively new actress, best known for her roles in teen dramas like Chilling Adventures of Sabrina on Netflix and the Gossip Girl reboot on Max.  We will see if Peak can capture the same wild, whimsical energy that Rachel Zegler did when she played a very similar role as Lucy Gray Baird in The Ballad of Songbirds and Snakes movie. Zegler captured the hearts of Hunger Games fans, helping her to land roles afterward like Y2K and the latest Broadway production of  Romeo and Juliet. Zegler has already expressed her support for Peak’s casting on social media, writing, “I know she’s gonna do the Baird name proud.” Searchlight Pictures Kelvin Harrison Jr. as Beetee Beetee is a major character in the second Hunger Games novel, Catching Fire, where he uses his intelligence and knowledge of the arena to help stop the Games. In Sunrise on the Reaping, we learn about his family and his previous involvement in the rebellion, making his actions in the original trilogy more impactful. Young Beetee will be played by Kelvin Harrison Jr. who has had roles in other major movies like Elvis, The Trial of Chicago 7, Luce, and Waves and has been acting since 2013.  The character was previously played by Jeffrey Wright in the original trilogy, who unsurprisingly did a good job of coming across as shy and dorky while simultaneously using his intelligence to take down the Capitol. Harrison will act as a mentor to young Haymitch in Sunrise on the Reaping and aid him in his rebellion against the Capitol, showing that just because he’s nerdy doesn’t mean he’s not dangerous.  Netflix Maya Hawke as Wiress  Wiress is one of Haymitch’s mentors in the novel who won the Hunger Games the year before by outsmarting the gamemakers and the other tributes. Wiress will be played by Maya Hawke, who is known for being the daughter of famous actors Ethan Hawke and Uma Thurman as well as her role in the popular TV series Stranger Things. Many fans of her and the franchise were satisfied with the charismatic choice.  Like Beetee, Wiress’s character is introduced in Catching Fire as the smart but mentally disturbed tribute from District 3. In Sunrise on the Reaping, we see that she used to be able to communicate normally before the Capitol tortured her for her involvement in the rebellion. She was played in the original movies by Amanda Plummer, who embodied her eccentric, odd demeanor well, but Hawke will be playing a more sane and coherent version of Wiress. She will have to embody the young, capable victor who encourages the District 12 kids to use their intelligence to succeed in the Hunger Games without having to kill.  Amazon Prime Lili Taylor as Mags The kind and loveable mentor Mags will be played by Lili Taylor. The American actress has had roles in many successful movies, including Mystic Pizza, The Conjuring, I Shot Andy Warhol and Dogfight. Mags was also introduced in Catching Fire as Finnick’s mentor and a sweet, maternal figure. We see more of her in Sunrise on the Reaping as she helps Haymitch and the District 12 tributes prepare and shows us what she was like before the Capitol’s influence on her.  Mags was played in the Catching Fire movie by Lynn Cohen, but she was nonverbal and frail after years of Capitol torment. The Mags in this movie will be different, more energetic and able-bodied while still retaining the same affectionate nature. We will see her taking care of the tributes and making them feel like human beings even though they are headed to almost certain death.  Sony Pictures Ben Wang as Wyatt Callow Wyatt Callow is one of the District 12 tributes and a mathematical genius. Wyatt is known to take bets on the Hunger Games and calculate the odds of each tribute for his father, which Haymitch doesn’t like. The two characters get off to a rocky start, but Haymitch eventually realizes Wyatt is a good person with how loyal he is to their group.  Ben Wang will be playing Wyatt in the upcoming adaptation. Wang is also about to star in Karate Kid: Legend and has also appeared in the Mean Girls remake and the Disney+ series American Born Chinese.  Wyatt is socially awkward, but kind-hearted, and Wang will have to portray the depth of his character beyond just his intelligence.  Focus Features Ralph Fiennes as President Snow The ruthless President Snow will be played by the legendary Ralph Fiennes. The British actor has received multiple Academy Award nominations for his roles in Schindler’s List, Conclave, and The English Patient. His legacy also extends to some of the most popular movies of the last 30 years, running the gamut from Skyfall to The Grand Budapest Hotel. Fiennes is one of the most veteran members of the cast and someone that the younger actors can look up to as a mentor.  Of course Fiennes is no stranger to playing ruthless dictators either since his transformation into the role of Voldemort in the Harry Potter series is etched into the memories of generations. Fiennes will be playing the heartless president of Panem in Sunrise on the Reaping when he confronts Haymitch, the rebellion, and the 50th Hunger Games. There is no doubt that Fiennes will be able to portray Snow in the movie just as intimidating and coldhearted as fans have imagined him to be. Hulu Elle Fanning as Effie Trinket The most recent casting announcement has been Elle Fanning as the Capitol mentor Effie Trinket. Fanning was actually who many fans suggested should play the role, and it seems like the Hunger Games producers that request seriously. Fanning is the sister of the actress Dakota Fanning and has been in a number of popular films including A Complete Unknown, Maleficent, and The Great TV series.  Effie is a constant character throughout the original series, and in Sunrise on the Reaping, we get to see how she obtained her position in District 12 and her first meeting with her fellow mentor Haymitch. Effie is sympathetic toward the district kids, but the Capitol propaganda prevents her from fully understanding their struggles. She thinks it’s sad they have to go into the Hunger Games but believes it’s necessary to keep the peace. Fanning will have to play the naïve and extravagant character who has a very ignorant outlook toward the real world. HBO Kieran Culkin as Caesar Flickerman  Caesar Flickerman is the charismatic entertainer and showman we see in the original trilogy interviewing the tributes before they enter the arena. In Sunrise on the Reaping, we get to see more of a younger Caesar conducting interviews before the 50th Hunger Games, but we also get some insight into how he can manipulate and sell a certain narrative to the Capitol audience. The character was previously played by Stanley Tucci who completely transformed himself into the role and really brought the preening media personality to life. And now Kieran Culkin has been cast for the upcoming prequel where he will get the chance to commit to the same eccentric hair, makeup, and outfits that Tucci made iconic.  Culkin is a seasoned actor and will almost certainly be up for the challenge. After all, he just won an Oscar for A Real Pain, and before that he won an Emmydue to his turn as Roman Roy on HBO’s Succession. Of course for a whole generation of movie watchers, he will always be Fuller from Home Alone. Molly McCann as Louella McCoy and Iona Bell as Lou Lou Louella and Lou Lou are two very similar looking characters who will each have to play very different roles. Louella will be played by Molly McCann who will have to play the sweet, innocent girl who Haymitch vows to protect when she is reaped in the Hunger Games at just 13. McCann is a young Irish actress who has already been a part of 19 projects, including movies and TV shows, and nominated for an Irish Film and TV award in 2021.  On the other hand, Iona Bell is cast as Lou Lou, who is an unknown girl from District 11 who was tortured by the Capitol and has been driven to almost insanity as a result. Bell is a British actress who has only been a part of one project before this casting. The teenage actress is currently filming in a few independent films, as well as a movie with Taika Waititiwhich will come out later this year. Her character in Sunrise on the Reaping is an odd one, but you can’t help but sympathize with her because of what she’s been through.  #sunrise #reaping #meet #full #cast
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    Sunrise on the Reaping: Meet the Full Cast of the Hunger Games Prequel
    Last year Hunger Games social media accounts made shocking news when they announced there would be a new book and movie in the series. Shortly afterward, Collins released the novel on March 18, 2025 where it promptly sold 1.2 million copies in its first week in the U.S.—three times more than what Mockingjay, which closed out Collins’ original Hunger Games trilogy, did in the same time frame.  Sunrise on the Reaping follows Peeta and Katniss’ mentor, Haymitch Abernathy, when he is chosen to compete in the 50th Hunger Games, which due to the anniversary means there will be double the amount of tributes. The novel tells the story of Haymitch’s life in District 12 and his rebellion against the Capitol, which led him to become the unfriendly mentor we know from the original series.  This is the second prequel Collins has released after The Ballad of Songbirds and Snakes, which followed a young Coriolanus Snow on his journey to becoming the ruthless president in the original trilogy. The Ballad of Songbirds and Snakes movie grossed $349 million worldwide, and Collins and Lionsgate are likely eager to repeat that success at the box office with a Sunrise on the Reaping film.  The most successful movie in the franchise has been The Hunger Games: Catching Fire with a worldwide box office gross of almost $845 million. Hunger Games hasn’t been able to recreate those numbers since. But the Sunrise on the Reaping movie will follow a character the audience already connects with (as opposed to despite like Coriolanus), which may encourage more casual fans to see it. The announcement of Sunrise on the Reaping release brought new life to the Hunger Games audience, with many fans speculating about casting and production choices for the already confirmed movie adaptation, which is set to release in November 2026.  The Sunrise on the Reaping movie starts production in July and reportedly has a budget of over $150 million, according to a Deadline report, which could make it the largest budget Hunger Games movie to date. Fans of the franchise have been eagerly awaiting information about the highly anticipated movie adaptation, and they won’t have to wait long to get it. Here’s a look at some of the casting choices so far and what the expectations are for the upcoming film.  Amazon Joseph Zada as Haymitch Abernathy There were many fan castings following the release of the book involving popular actors such as Outer Banks’ Rudy Pankow and Harris Dickinson from Babygirl. Instead the lead role went to industry newcomer Joseph Zada, who will bring a fresh perspective. Zada is an Australian actor who began his career in 2019 in a film directed by his father, Jeremy Cumpston. He continued acting and has only been involved in four projects before his casting in Hunger Games, two movies (Bilched and The Speedway Murders), one small role in the Australian TV show Total Control, and a lead role in the currently airing Australian show, Invisible Boys. The Sunrise on the Reaping movie will be Zada’s first Hollywood blockbuster role.    In Sunrise on the Reaping, Haymitch’s character suffers unimaginable loss and faces treacherous conditions in the arena, so it will be interesting to see what Zada brings to the emotional impact of his journey.  Zada will also be starring in another anticipated book-adaptation, We Were Liars, which is set to release in June. Also of note, at age 20, Zada is actually the appropriate age to be playing a 16-year-old, which differs from both fan casting and a franchise that previously has cast actors over 25 as teenagers. Photo by: Nick Morgulis Mckenna Grace as Maysilee Donner Maysilee is a fierce but kindhearted character, which is not uncommon ground for Mckenna Grace. Grace is one of the more well-known additions to the cast, having starred in Gifted alongside Chris Evans, Ghostbusters: Afterlife, and Ghostbusters: Frozen Empire. Many fans were in favor of this choice on social media as well.   Grace will have the task of conveying the multiple layers to Maysilee’s arc. At the start of the novel, the character is viewed as a stuck-up rich girl but as the story progresses, Haymitch realizes there is more to her that meets the eye, and the two characters form a strong bond. Grace’s performance will ride on her ability to capture Maysilee’s development in a way that will have audiences empathizing with her until the very end. Grace already has almost three million followers on Instagram and five million on TikTok because of her popularity with a Gen Z audience, which likely appealed to the Lionsgate marketing department as well. She’s also only 18 years old, making this another case of the filmmakers again avoiding the common Hollywood issue of folks pushing 30 playing teens.  A24 Jesse Plemons as Plutarch Heavensbee Plutarch is a recurring character in the original trilogy, having a pivotal role in Mockingjay where he helps Katniss take down President Snow and the Capitol. In the film version, he was played by Philip Seymour Hoffman in one of the actor’s final roles. In Sunrise on the Reaping, we see Plutarch’s rise to power and how he gained the trust of the president while also helping the rebel cause. Join our mailing list Get the best of Den of Geek delivered right to your inbox! Jesse Plemons was cast to play a younger Plutarch in the upcoming movie. It will be hard to live up to Hoffman’s charisma and talent, but Plemons seems up for the job. In fact, Plemons and Hoffman have actually shared the screen together when Plemons played Hoffman’s son in the 2012 film The Master. Plemons has been in the industry for a while and, most notably, played a role in the popular TV series Breaking Bad. He was also nominated for an Oscar as a supporting actor in The Power of the Dog. Max/WBD Whitney Peak as Lenore Dove Whitney Peak was cast to play Lenore Dove, the musical, free-spirited girlfriend of Haymitch, who is a part of the traveling musical band in District 12, or the “Covey.” Peak is a relatively new actress, best known for her roles in teen dramas like Chilling Adventures of Sabrina on Netflix and the Gossip Girl reboot on Max.  We will see if Peak can capture the same wild, whimsical energy that Rachel Zegler did when she played a very similar role as Lucy Gray Baird in The Ballad of Songbirds and Snakes movie. Zegler captured the hearts of Hunger Games fans, helping her to land roles afterward like Y2K and the latest Broadway production of  Romeo and Juliet. Zegler has already expressed her support for Peak’s casting on social media, writing, “I know she’s gonna do the Baird name proud.” Searchlight Pictures Kelvin Harrison Jr. as Beetee Beetee is a major character in the second Hunger Games novel, Catching Fire, where he uses his intelligence and knowledge of the arena to help stop the Games. In Sunrise on the Reaping, we learn about his family and his previous involvement in the rebellion, making his actions in the original trilogy more impactful. Young Beetee will be played by Kelvin Harrison Jr. who has had roles in other major movies like Elvis, The Trial of Chicago 7, Luce, and Waves and has been acting since 2013.  The character was previously played by Jeffrey Wright in the original trilogy, who unsurprisingly did a good job of coming across as shy and dorky while simultaneously using his intelligence to take down the Capitol. Harrison will act as a mentor to young Haymitch in Sunrise on the Reaping and aid him in his rebellion against the Capitol, showing that just because he’s nerdy doesn’t mean he’s not dangerous.  Netflix Maya Hawke as Wiress  Wiress is one of Haymitch’s mentors in the novel who won the Hunger Games the year before by outsmarting the gamemakers and the other tributes. Wiress will be played by Maya Hawke, who is known for being the daughter of famous actors Ethan Hawke and Uma Thurman as well as her role in the popular TV series Stranger Things. Many fans of her and the franchise were satisfied with the charismatic choice.  Like Beetee, Wiress’s character is introduced in Catching Fire as the smart but mentally disturbed tribute from District 3. In Sunrise on the Reaping, we see that she used to be able to communicate normally before the Capitol tortured her for her involvement in the rebellion. She was played in the original movies by Amanda Plummer, who embodied her eccentric, odd demeanor well, but Hawke will be playing a more sane and coherent version of Wiress. She will have to embody the young, capable victor who encourages the District 12 kids to use their intelligence to succeed in the Hunger Games without having to kill.  Amazon Prime Lili Taylor as Mags The kind and loveable mentor Mags will be played by Lili Taylor. The American actress has had roles in many successful movies, including Mystic Pizza, The Conjuring, I Shot Andy Warhol and Dogfight. Mags was also introduced in Catching Fire as Finnick’s mentor and a sweet, maternal figure. We see more of her in Sunrise on the Reaping as she helps Haymitch and the District 12 tributes prepare and shows us what she was like before the Capitol’s influence on her.  Mags was played in the Catching Fire movie by Lynn Cohen, but she was nonverbal and frail after years of Capitol torment. The Mags in this movie will be different, more energetic and able-bodied while still retaining the same affectionate nature. We will see her taking care of the tributes and making them feel like human beings even though they are headed to almost certain death.  Sony Pictures Ben Wang as Wyatt Callow Wyatt Callow is one of the District 12 tributes and a mathematical genius. Wyatt is known to take bets on the Hunger Games and calculate the odds of each tribute for his father, which Haymitch doesn’t like. The two characters get off to a rocky start, but Haymitch eventually realizes Wyatt is a good person with how loyal he is to their group.  Ben Wang will be playing Wyatt in the upcoming adaptation. Wang is also about to star in Karate Kid: Legend and has also appeared in the Mean Girls remake and the Disney+ series American Born Chinese.  Wyatt is socially awkward, but kind-hearted, and Wang will have to portray the depth of his character beyond just his intelligence.  Focus Features Ralph Fiennes as President Snow The ruthless President Snow will be played by the legendary Ralph Fiennes. The British actor has received multiple Academy Award nominations for his roles in Schindler’s List, Conclave, and The English Patient. His legacy also extends to some of the most popular movies of the last 30 years, running the gamut from Skyfall to The Grand Budapest Hotel. Fiennes is one of the most veteran members of the cast and someone that the younger actors can look up to as a mentor.  Of course Fiennes is no stranger to playing ruthless dictators either since his transformation into the role of Voldemort in the Harry Potter series is etched into the memories of generations. Fiennes will be playing the heartless president of Panem in Sunrise on the Reaping when he confronts Haymitch, the rebellion, and the 50th Hunger Games. There is no doubt that Fiennes will be able to portray Snow in the movie just as intimidating and coldhearted as fans have imagined him to be. Hulu Elle Fanning as Effie Trinket The most recent casting announcement has been Elle Fanning as the Capitol mentor Effie Trinket. Fanning was actually who many fans suggested should play the role, and it seems like the Hunger Games producers that request seriously. Fanning is the sister of the actress Dakota Fanning and has been in a number of popular films including A Complete Unknown, Maleficent, and The Great TV series.  Effie is a constant character throughout the original series (where she is played by Elizabeth Banks onscreen), and in Sunrise on the Reaping, we get to see how she obtained her position in District 12 and her first meeting with her fellow mentor Haymitch. Effie is sympathetic toward the district kids, but the Capitol propaganda prevents her from fully understanding their struggles. She thinks it’s sad they have to go into the Hunger Games but believes it’s necessary to keep the peace. Fanning will have to play the naïve and extravagant character who has a very ignorant outlook toward the real world. HBO Kieran Culkin as Caesar Flickerman  Caesar Flickerman is the charismatic entertainer and showman we see in the original trilogy interviewing the tributes before they enter the arena. In Sunrise on the Reaping, we get to see more of a younger Caesar conducting interviews before the 50th Hunger Games, but we also get some insight into how he can manipulate and sell a certain narrative to the Capitol audience. The character was previously played by Stanley Tucci who completely transformed himself into the role and really brought the preening media personality to life. And now Kieran Culkin has been cast for the upcoming prequel where he will get the chance to commit to the same eccentric hair, makeup, and outfits that Tucci made iconic.  Culkin is a seasoned actor and will almost certainly be up for the challenge. After all, he just won an Oscar for A Real Pain, and before that he won an Emmy (and was nominated for several more) due to his turn as Roman Roy on HBO’s Succession. Of course for a whole generation of movie watchers, he will always be Fuller from Home Alone. Molly McCann as Louella McCoy and Iona Bell as Lou Lou Louella and Lou Lou are two very similar looking characters who will each have to play very different roles. Louella will be played by Molly McCann who will have to play the sweet, innocent girl who Haymitch vows to protect when she is reaped in the Hunger Games at just 13. McCann is a young Irish actress who has already been a part of 19 projects, including movies and TV shows, and nominated for an Irish Film and TV award in 2021.  On the other hand, Iona Bell is cast as Lou Lou, who is an unknown girl from District 11 who was tortured by the Capitol and has been driven to almost insanity as a result. Bell is a British actress who has only been a part of one project before this casting. The teenage actress is currently filming in a few independent films, as well as a movie with Taika Waititi (Fing!) which will come out later this year. Her character in Sunrise on the Reaping is an odd one, but you can’t help but sympathize with her because of what she’s been through. 
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  • Brussels Airlines gets a boutique makeover thanks to WeWantMore

    The rebrand of Brussels Airlines doesn't touch the logo, colours, or name. It focused more on elevating the brand from the inside out, resulting in a deeper transformation that prioritises feeling rather than just form.
    In collaboration with WeWantMore, the airline has introduced a new identity system that spans brand touchpoints, reshaping perception through subtle changes rather than grand declarations. The result is a brand that finally feels like the airline it has always claimed to be: warm, refined, personal, and unmistakably Belgian.
    Back in 2021, the airline refreshed its visual identity in the wake of COVID, but while the fleet was repainted and the brand technically modernised, the core experience still felt corporate and distant. "We knew resistance to the brief was futile," says Sebastian Greffe, creative director at WeWantMore. "The rebrand was still fresh, and the CEO had personally signed off on the current logo."

    With the visual foundations off-limits, the studio focused on atmosphere. Anchored in the essence of "You're in good company," the new concept – "Small details. A world of difference." – frames the brand through a lens of considered hospitality. That idea comes to life in subtle but strategic ways: a single "focus dot" that leads the eye across layouts, a bespoke typeface inspired by the golden era of aviation, and a richer, warmer palette that complements rather than competes.
    "Those tight constraints became our greatest asset," says Sebastian. "With no room for superficial changes, we had to dig deeper, crafting an identity that hinged entirely on thoughtful details and meaningful experiences."
    Photography, for instance, avoids the usual stock tropes. Instead, it captures quiet moments: a smile exchanged with cabin crew, a view out the window, a handwritten note left in a lounge. The dot, used sparingly and always with purpose, reinforces this focus-led approach, while the brand's tone of voice trades promotional polish for a more honest, conversational cadence.

    One of the most distinctive design moves was the creation of Cirrus Sans, a custom typeface channelling the golden age of aviation through a Belgian lens. With geometric capitals and warm, humanist lowercase forms, it bridges nostalgia and clarity.
    In business communications, it pairs with the elegant Mackinac serif, which adds a soft touch of luxury to elevated materials. The type system transitions smoothly from crisp, all-caps headlines to more relaxed body copy, striking a balance between professionalism and personality.
    That balance is central to the whole project. Brussels Airlines wanted to evoke the feeling of a boutique hotel in the sky, not extravagant luxury but thoughtful hospitality. "It's not about gold trim or mood lighting," explains Sebastian. "It's about Stella Artois served properly. Neuhaus chocolates waiting at your seat. Indirect warm lighting instead of fluorescents."

    From lounges to livery, the new identity works across a broad ecosystem, extending into unexpected places.
    Meanwhile, motion principles inspired by flight dynamics add energy to digital assets, and the cabin interiors have been subtly refined through the use of warm materials and tactile finishes – a process closely guided by Priestman Goode.
    Perhaps the most rewarding aspect of the rebrand is its restraint. There is no new, shouty symbol, no palette overhaul, and no fanfare. What has changed is the way the brand feels.
    "Flying has become something accessible, and some say it's lost a bit of its magic," says Sebastian. "But Brussels Airlines consistently ranks as one of the most hospitable. We just had to help them show that."

    The refreshed identity has already helped shift Brussels Airlines' positioning in a competitive sector, particularly against tour operators whose branding can often be perceived as interchangeable. Subtle typographic cues, considered materials, and the deliberate use of space all work together to convey a sense of quality without drawing attention to it.
    From a broader industry perspective, the project also hints at the future of airline branding. As travel becomes more intentional and emotionally driven, brand identities are under pressure to do more than decorate. They need to create a connection.
    "The industry is moving away from superficial glamour," says Sebastian. "Travellers want more than efficiency. They want sincerity, depth, and a sense of place."
    Brussels Airlines now delivers just that, not through spectacle but through quiet confidence: a red dot, a kind word, or a handwritten note.
    #brussels #airlines #gets #boutique #makeover
    Brussels Airlines gets a boutique makeover thanks to WeWantMore
    The rebrand of Brussels Airlines doesn't touch the logo, colours, or name. It focused more on elevating the brand from the inside out, resulting in a deeper transformation that prioritises feeling rather than just form. In collaboration with WeWantMore, the airline has introduced a new identity system that spans brand touchpoints, reshaping perception through subtle changes rather than grand declarations. The result is a brand that finally feels like the airline it has always claimed to be: warm, refined, personal, and unmistakably Belgian. Back in 2021, the airline refreshed its visual identity in the wake of COVID, but while the fleet was repainted and the brand technically modernised, the core experience still felt corporate and distant. "We knew resistance to the brief was futile," says Sebastian Greffe, creative director at WeWantMore. "The rebrand was still fresh, and the CEO had personally signed off on the current logo." With the visual foundations off-limits, the studio focused on atmosphere. Anchored in the essence of "You're in good company," the new concept – "Small details. A world of difference." – frames the brand through a lens of considered hospitality. That idea comes to life in subtle but strategic ways: a single "focus dot" that leads the eye across layouts, a bespoke typeface inspired by the golden era of aviation, and a richer, warmer palette that complements rather than competes. "Those tight constraints became our greatest asset," says Sebastian. "With no room for superficial changes, we had to dig deeper, crafting an identity that hinged entirely on thoughtful details and meaningful experiences." Photography, for instance, avoids the usual stock tropes. Instead, it captures quiet moments: a smile exchanged with cabin crew, a view out the window, a handwritten note left in a lounge. The dot, used sparingly and always with purpose, reinforces this focus-led approach, while the brand's tone of voice trades promotional polish for a more honest, conversational cadence. One of the most distinctive design moves was the creation of Cirrus Sans, a custom typeface channelling the golden age of aviation through a Belgian lens. With geometric capitals and warm, humanist lowercase forms, it bridges nostalgia and clarity. In business communications, it pairs with the elegant Mackinac serif, which adds a soft touch of luxury to elevated materials. The type system transitions smoothly from crisp, all-caps headlines to more relaxed body copy, striking a balance between professionalism and personality. That balance is central to the whole project. Brussels Airlines wanted to evoke the feeling of a boutique hotel in the sky, not extravagant luxury but thoughtful hospitality. "It's not about gold trim or mood lighting," explains Sebastian. "It's about Stella Artois served properly. Neuhaus chocolates waiting at your seat. Indirect warm lighting instead of fluorescents." From lounges to livery, the new identity works across a broad ecosystem, extending into unexpected places. Meanwhile, motion principles inspired by flight dynamics add energy to digital assets, and the cabin interiors have been subtly refined through the use of warm materials and tactile finishes – a process closely guided by Priestman Goode. Perhaps the most rewarding aspect of the rebrand is its restraint. There is no new, shouty symbol, no palette overhaul, and no fanfare. What has changed is the way the brand feels. "Flying has become something accessible, and some say it's lost a bit of its magic," says Sebastian. "But Brussels Airlines consistently ranks as one of the most hospitable. We just had to help them show that." The refreshed identity has already helped shift Brussels Airlines' positioning in a competitive sector, particularly against tour operators whose branding can often be perceived as interchangeable. Subtle typographic cues, considered materials, and the deliberate use of space all work together to convey a sense of quality without drawing attention to it. From a broader industry perspective, the project also hints at the future of airline branding. As travel becomes more intentional and emotionally driven, brand identities are under pressure to do more than decorate. They need to create a connection. "The industry is moving away from superficial glamour," says Sebastian. "Travellers want more than efficiency. They want sincerity, depth, and a sense of place." Brussels Airlines now delivers just that, not through spectacle but through quiet confidence: a red dot, a kind word, or a handwritten note. #brussels #airlines #gets #boutique #makeover
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    Brussels Airlines gets a boutique makeover thanks to WeWantMore
    The rebrand of Brussels Airlines doesn't touch the logo, colours, or name. It focused more on elevating the brand from the inside out, resulting in a deeper transformation that prioritises feeling rather than just form. In collaboration with WeWantMore, the airline has introduced a new identity system that spans brand touchpoints, reshaping perception through subtle changes rather than grand declarations. The result is a brand that finally feels like the airline it has always claimed to be: warm, refined, personal, and unmistakably Belgian. Back in 2021, the airline refreshed its visual identity in the wake of COVID, but while the fleet was repainted and the brand technically modernised, the core experience still felt corporate and distant. "We knew resistance to the brief was futile," says Sebastian Greffe, creative director at WeWantMore. "The rebrand was still fresh, and the CEO had personally signed off on the current logo." With the visual foundations off-limits, the studio focused on atmosphere. Anchored in the essence of "You're in good company," the new concept – "Small details. A world of difference." – frames the brand through a lens of considered hospitality. That idea comes to life in subtle but strategic ways: a single "focus dot" that leads the eye across layouts, a bespoke typeface inspired by the golden era of aviation, and a richer, warmer palette that complements rather than competes. "Those tight constraints became our greatest asset," says Sebastian. "With no room for superficial changes, we had to dig deeper, crafting an identity that hinged entirely on thoughtful details and meaningful experiences." Photography, for instance, avoids the usual stock tropes. Instead, it captures quiet moments: a smile exchanged with cabin crew, a view out the window, a handwritten note left in a lounge. The dot, used sparingly and always with purpose, reinforces this focus-led approach, while the brand's tone of voice trades promotional polish for a more honest, conversational cadence. One of the most distinctive design moves was the creation of Cirrus Sans, a custom typeface channelling the golden age of aviation through a Belgian lens. With geometric capitals and warm, humanist lowercase forms, it bridges nostalgia and clarity. In business communications, it pairs with the elegant Mackinac serif, which adds a soft touch of luxury to elevated materials. The type system transitions smoothly from crisp, all-caps headlines to more relaxed body copy, striking a balance between professionalism and personality. That balance is central to the whole project. Brussels Airlines wanted to evoke the feeling of a boutique hotel in the sky, not extravagant luxury but thoughtful hospitality. "It's not about gold trim or mood lighting," explains Sebastian. "It's about Stella Artois served properly. Neuhaus chocolates waiting at your seat. Indirect warm lighting instead of fluorescents." From lounges to livery, the new identity works across a broad ecosystem, extending into unexpected places. Meanwhile, motion principles inspired by flight dynamics add energy to digital assets, and the cabin interiors have been subtly refined through the use of warm materials and tactile finishes – a process closely guided by Priestman Goode. Perhaps the most rewarding aspect of the rebrand is its restraint. There is no new, shouty symbol, no palette overhaul, and no fanfare. What has changed is the way the brand feels. "Flying has become something accessible, and some say it's lost a bit of its magic," says Sebastian. "But Brussels Airlines consistently ranks as one of the most hospitable. We just had to help them show that." The refreshed identity has already helped shift Brussels Airlines' positioning in a competitive sector, particularly against tour operators whose branding can often be perceived as interchangeable. Subtle typographic cues, considered materials, and the deliberate use of space all work together to convey a sense of quality without drawing attention to it. From a broader industry perspective, the project also hints at the future of airline branding. As travel becomes more intentional and emotionally driven, brand identities are under pressure to do more than decorate. They need to create a connection. "The industry is moving away from superficial glamour," says Sebastian. "Travellers want more than efficiency. They want sincerity, depth, and a sense of place." Brussels Airlines now delivers just that, not through spectacle but through quiet confidence: a red dot, a kind word, or a handwritten note.
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