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Joao-Pierre S. Ruth, Senior EditorJune 2, 20255 Min ReadJG Photography via Alamy Stock PhotoProviding services to steel mills and mines around the world can call for real-world, heavy lifting. So when Phoenix Global decided it was time for digital transformation as new leadership took the helm, it needed a fresh plan to embrace the cloud.Jeff Suellentrop, chief information and technology officer for Phoenix Global, says the company works with some 17 steel mill sites in the US and abroad, offering slag remediation and metals recovery. “We operate all the heavy equipment, large loaders, dump trucks and basically all the heavy equipment in the steel mill,” he says. “We help process the byproduct of slags.”Slag is the byproduct of steelmaking, in which impurities are removed from the metal. Suellentrop says his company works with slag to help reclaim precious metals to return to the steelmaking process. The part of the byproduct not returned to steelmaking gets crushed and sold to construction and other industrial agencies. “It’s a very renewable process,” he says.Removing the Weight of Legacy TechServicing steel mills is Phoenix Global’s main business, Suellentrop says, with contracts that can last from five through 20 years. “It’s a fairly unique business, fairly complex compared to traditional order-to-cash type of process.Related:That includes very large asset purchases at the onset with tens of millions of dollars spent on equipment to initiate a contract, he says. “We manage all that equipment, all the personnel, and we also maintenance all that equipment.”This all requires a fairly long selling process, with each site built independently. Phoenix Global had a legacy ERP system in place, Suellentrop says, but the unique needs of the sites led to fragmented data that was not very integrated. “Our goal was to get what we call activity-based management, near real-time activity-based management,” he says.The company wanted to start fresh, jettison all the tech debt, and process debt to have a fully integrated, modernized organization. “We’ve replaced every technology in the company in the last two years,” Suellentrop says.Unfettered by the CloudThe core of that change, he says, was cloud-based SAP ERP software, for all of Phoenix Global’s finance, purchasing, processing tech, supply chain, contract management, plans, and telematics. Phoenix Global tapped Syntax Systems to transition to SAP S/4HANA Cloud.Suellentrop says his company is still deploying SAP at its sites, working toward 100% deployment, which will include mobile assets such as connecting loaders and dump trucks. “You can imagine all the telematics data, hours, fuel consumption,” he says. The system includes connecting some 1,700 associates around the world, integrating data, inventory, and managing maintenance shops through SAP. “We’ve taken out all of the hand offs; it’s all automated," Suellentrop says. “We’ve literally taken days out of the turn-around time and driven up utilization of the equipment, saved millions of dollars on inventory.”Related:Maintenance, for example, has been streamlined to let technicians work directly through SAP to order repair parts that would be available that same day. “It’s a fairly high volume of data when it comes to all the information around the assets, asset maintenance, and then obviously tracking of all the different activities and resources,” he says. “Our goal with activity-based management basically is to see near real-time P&L by site to allow us to make near real-time decisions which help us service our customer better.”In prior years, Phoenix Global saw spot implementations of new solutions for certain needs. After Suellentrop joined the company in March 2023, he was asked to architect the complete digital overhaul and digital transformation for the company. “I’m responsible, from the executive team, for that digital transformation and beginning this activity-based management,” he says. “Digital to me is really delivering it at the speed of business and creating a force multiplier. We literally changed every technology, jettisoned almost all of the legacy processes, and displaced them with best practices.”Related:That allowed Phoenix Global to get rid of unintegrated and poor processes, Suellentrop says, and leapfrog to best practices. “More importantly, it allowed us to standardize the whole data set,” he says, which meant not much data grooming was needed, quickening its use with AI. “We basically took out a whole challenge with deploying AI.”New Leadership, New StrategySuellentrop joined Phoenix Global as it emerged from a reorganization, which he says gave the company the chance to start fresh with a new leadership team that had a goal of driving improvements across the board. That included the adoption of AI and a reimagining of the business model. “The steel industry has not embraced digital quite at the pace of some other industries,” he says.The transformation plan aimed for increased safety, profitability, and efficiency. “We went into this with very distinct outcomes, how we saw this business running in the future, and then we basically align the technology to deliver those outcomes,” Suellentrop says. “I can’t stress the importance of that enough, because we had a very clear vision from the leadership team … it takes immense sponsorship, obviously, to jettison all old processes and go to best practices.”That type of change management, he says, included telling staff that processes they followed day to day, perhaps for as long as 15 years, would change. This included digitizing everything, Suellentrop says, including analog records, even for operators driving trucks. “We got rid of all the paper and pencils,” he says. “We’ve deployed tablets; we automated so they didn’t have to enter some things. We want to minimize the human data entry.”Maintenance technicians now use tablets, he says, which allows them to manage work orders, order parts, and plan their workloads.Phoenix Global plans to finish deploying the new system and operating model in the US this year with international sites to follow in 2026, Suellentrop says. “We’re doing financial planning. We have several new AI value-adders that we’re layering on this year in the plants that are deployed … we can hyper tune our processes and our profitability because we’ve got a much higher level of detail.”About the AuthorJoao-Pierre S. RuthSenior EditorJoao-Pierre S. Ruth covers tech policy, including ethics, privacy, legislation, and risk; fintech; code strategy; and cloud & edge computing for InformationWeek. He has been a journalist for more than 25 years, reporting on business and technology first in New Jersey, then covering the New York tech startup community, and later as a freelancer for such outlets as TheStreet, Investopedia, and Street Fight.See more from Joao-Pierre S. RuthWebinarsMore WebinarsReportsMore ReportsNever Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.SIGN-UPYou May Also Like #steel #cloud #phoenix #globals #ciocto

As the Federal Communications Commission considers GPS alternatives, SpaceX says its Starlink satellites are already up for the task.The company made its pitch in a Wednesday letter to the FCC after the commission kicked off a public inquiry about developing alternatives to GPS, which has long been run through a single provider, the US Defense Department.  The FCC’s goal is to usher in Positioning, Navigation, and Timingsolutions to complement GPS. In response, SpaceX sent a five-page letter that noted: "One opportunity stands out as a particularly ripe, low-hanging fruit: facilitating the rapid deployment of next-generation low-Earth orbitsatellite constellations that can deliver PNT as a service alongside high-speed, low-latency broadband and ubiquitous mobile connectivity.”The letter says SpaceX has already been working on a PNT system for its cellular Starlink service, which is in public beta and will launch through T-Mobile in July. “SpaceX has also been actively working to integrate PNT solutions into its direct-to-device commercial service offerings,” the company wrote. “In so doing, SpaceX can advance the Commission’s goal in this proceeding to maintain American leadership in next-generation PNT services both here at home and in over 130 countries it serves around the world.”SpaceX didn't say how it would offer the PNT system for public use, writing only that “SpaceX looks forward to playing an integral role in creating a more robust, resilient, and secure PNT ecosystem for Americans and people around the world.”Recommended by Our EditorsThe letter also notes that Starlink satellites can already operate independent of GPS. “This capability not only allows those systems to operate unhindered even if GPS is unavailable, it also sets the foundation for future solutions that can use any authorized frequency to deliver accurate, reliable, and resilient PNT to any end user device," it says.SpaceX previously told the FCC it's advocating for a “technology-neutral approach” with GPS alternatives. Wednesday’s letter reiterates the point, preaching for the development of a “diversified and robust” PNT ecosystem. That said, SpaceX took some shots at Hughesnet’s parent EchoStar, alleging the company’s control of the 2GHz radio spectrum for a mobile satellite serviceremains unused. The FCC might agree. On Monday, the agency began soliciting public comment about whether EchoStar is utilizing the 2GHz band for MSS consistent with the terms of its authorizations and the Commission’s rules and policies governing the expectation of robust MSS.”In the meantime, SpaceX isn’t alone in trying to pitch its satellite services as a backup to GPS. Apple satellite provider Globalstar also sent a letter to the FCC about how its services “can function as either an alternative or a complement to GPS.”“Notably, Globalstar’s satellites transmit outside of the L-band, which provides PNT users with added immunity from GPS jamming and spoofing,” the company said. “In addition, Globalstar’s satellite transmissions at 2.4GHz are stronger than GPS signals, bolstering resilience, performance, and reliability.” #spacex #fcc #can #supply #gps