• 'The goal is emotional resonance’: how to create a standout brand in 2025

    JKR’s executive creative directors discuss how to build an iconic identity.
    #039the #goal #emotional #resonance #how
    'The goal is emotional resonance’: how to create a standout brand in 2025
    JKR’s executive creative directors discuss how to build an iconic identity. #039the #goal #emotional #resonance #how
    WWW.CREATIVEBLOQ.COM
    'The goal is emotional resonance’: how to create a standout brand in 2025
    JKR’s executive creative directors discuss how to build an iconic identity.
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  • 'The Morning Show' returns in fall 2025 -- here's when to watch

    After a critically acclaimed third season, and a writer's strike interrupting pre-production, "The Morning Show" returns to Apple TV+ to dive even deeper into the cutthroat world of broadcast news.Image Credit: Apple TV+The 10-episode fourth season will premiere on September 15. New episodes will be released weekly until November 19.This season starts with a time jump, according to Apple, with events taking place two years after the events of season three. Continue Reading on AppleInsider | Discuss on our Forums
    #039the #morning #show039 #returns #fall
    'The Morning Show' returns in fall 2025 -- here's when to watch
    After a critically acclaimed third season, and a writer's strike interrupting pre-production, "The Morning Show" returns to Apple TV+ to dive even deeper into the cutthroat world of broadcast news.Image Credit: Apple TV+The 10-episode fourth season will premiere on September 15. New episodes will be released weekly until November 19.This season starts with a time jump, according to Apple, with events taking place two years after the events of season three. Continue Reading on AppleInsider | Discuss on our Forums #039the #morning #show039 #returns #fall
    APPLEINSIDER.COM
    'The Morning Show' returns in fall 2025 -- here's when to watch
    After a critically acclaimed third season, and a writer's strike interrupting pre-production, "The Morning Show" returns to Apple TV+ to dive even deeper into the cutthroat world of broadcast news.Image Credit: Apple TV+The 10-episode fourth season will premiere on September 15. New episodes will be released weekly until November 19.This season starts with a time jump, according to Apple, with events taking place two years after the events of season three. Continue Reading on AppleInsider | Discuss on our Forums
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  • What Strava Buying 'The Breakaway' App Means for Its Users

    We may earn a commission from links on this page.It looks like Strava is making moves to become more than just a social fitness tracker. The popular fitness app—arguably the best one of its kind—announced Thursday that it has acquired The Breakaway, an AI-powered cycling training app, marking its second major acquisition in just over a month.This follows Strava's purchase of Runna back in April. So, what do these acquisitions mean for users of The Breakaway and Strava alike? Will those apps' specific training plans become available a part of the Strava subscription? Will I have to pay for that whether I like it or not? Here's what you need to know.What The Breakaway brings to StravaThe Breakaway uses AI to create customized training plans for cyclists pursuing specific performance goals. The app analyzes individual fitness data and objectives to generate workouts tailored to each user's needs and schedule. Similarly, Runna offers AI-generated training plans, but focuses on runners rather than cyclists. As people are speculating on Reddit, these apps could represent Strava's strategic push into more personalized training and coaching features.Zooming out, Strava has built its reputation on social fitness tracking. As a loyal Strava user myself, I believe no other running app can beat Strava's social and mapping features. This ability to tap into a community of fellow runners and cyclists has always differentiated Strava from pure tracking apps.Strava's core offering has remained relativelybasic compared to specialized training apps. That said, these acquisitions sure do suggest the company wants to capture more and more of the fitness ecosystem by offering the kind of structured, goal-oriented training that serious athletes need.What this means for pricingCurrent subscribers don't need to worry about immediate price hikes. The Breakaway costs /month, or /year.Strava's free tier lets you post your runs, interact with other users, and track some basic statistics about your performance. The premium tier, at /month or /year, gives you extra performance tracking and mapping tools.And according to statements from Strava, there are no plans to alter pricing structures or eliminate free access to the acquired apps' basic features. Whether this pricing structure will hold long-term remains to be seen, especially as Strava integrates these services into its broader platform.The bottom lineRather than users needing separate apps for social tracking and structured training, Strava appears to be building an all-in-one fitness ecosystem. Even for the most casual users, this could mean access to more training tools without leaving the Strava ecosystem. But as some disgruntled fans are voicing, it can be frustrating to see Strava scoop up AI-powered training features, rather than fix some of its most basic issues.And we can only hope that pricing doesn't get too crazy. We'll see whether users are willing to pay more for what has traditionally been a social-first fitness app. Finally, as Strava continues to expand its feature set, it's worth remembering that the app defaults to public sharing. Regularly review your privacy settings to ensure you're not inadvertently sharing location data or personal information more broadly than intended.
    #what #strava #buying #039the #breakaway039
    What Strava Buying 'The Breakaway' App Means for Its Users
    We may earn a commission from links on this page.It looks like Strava is making moves to become more than just a social fitness tracker. The popular fitness app—arguably the best one of its kind—announced Thursday that it has acquired The Breakaway, an AI-powered cycling training app, marking its second major acquisition in just over a month.This follows Strava's purchase of Runna back in April. So, what do these acquisitions mean for users of The Breakaway and Strava alike? Will those apps' specific training plans become available a part of the Strava subscription? Will I have to pay for that whether I like it or not? Here's what you need to know.What The Breakaway brings to StravaThe Breakaway uses AI to create customized training plans for cyclists pursuing specific performance goals. The app analyzes individual fitness data and objectives to generate workouts tailored to each user's needs and schedule. Similarly, Runna offers AI-generated training plans, but focuses on runners rather than cyclists. As people are speculating on Reddit, these apps could represent Strava's strategic push into more personalized training and coaching features.Zooming out, Strava has built its reputation on social fitness tracking. As a loyal Strava user myself, I believe no other running app can beat Strava's social and mapping features. This ability to tap into a community of fellow runners and cyclists has always differentiated Strava from pure tracking apps.Strava's core offering has remained relativelybasic compared to specialized training apps. That said, these acquisitions sure do suggest the company wants to capture more and more of the fitness ecosystem by offering the kind of structured, goal-oriented training that serious athletes need.What this means for pricingCurrent subscribers don't need to worry about immediate price hikes. The Breakaway costs /month, or /year.Strava's free tier lets you post your runs, interact with other users, and track some basic statistics about your performance. The premium tier, at /month or /year, gives you extra performance tracking and mapping tools.And according to statements from Strava, there are no plans to alter pricing structures or eliminate free access to the acquired apps' basic features. Whether this pricing structure will hold long-term remains to be seen, especially as Strava integrates these services into its broader platform.The bottom lineRather than users needing separate apps for social tracking and structured training, Strava appears to be building an all-in-one fitness ecosystem. Even for the most casual users, this could mean access to more training tools without leaving the Strava ecosystem. But as some disgruntled fans are voicing, it can be frustrating to see Strava scoop up AI-powered training features, rather than fix some of its most basic issues.And we can only hope that pricing doesn't get too crazy. We'll see whether users are willing to pay more for what has traditionally been a social-first fitness app. Finally, as Strava continues to expand its feature set, it's worth remembering that the app defaults to public sharing. Regularly review your privacy settings to ensure you're not inadvertently sharing location data or personal information more broadly than intended. #what #strava #buying #039the #breakaway039
    LIFEHACKER.COM
    What Strava Buying 'The Breakaway' App Means for Its Users
    We may earn a commission from links on this page.It looks like Strava is making moves to become more than just a social fitness tracker. The popular fitness app—arguably the best one of its kind—announced Thursday that it has acquired The Breakaway, an AI-powered cycling training app, marking its second major acquisition in just over a month.This follows Strava's purchase of Runna back in April. So, what do these acquisitions mean for users of The Breakaway and Strava alike? Will those apps' specific training plans become available a part of the Strava subscription? Will I have to pay for that whether I like it or not? Here's what you need to know.What The Breakaway brings to StravaThe Breakaway uses AI to create customized training plans for cyclists pursuing specific performance goals. The app analyzes individual fitness data and objectives to generate workouts tailored to each user's needs and schedule. Similarly, Runna offers AI-generated training plans, but focuses on runners rather than cyclists. As people are speculating on Reddit, these apps could represent Strava's strategic push into more personalized training and coaching features.Zooming out, Strava has built its reputation on social fitness tracking. As a loyal Strava user myself, I believe no other running app can beat Strava's social and mapping features. This ability to tap into a community of fellow runners and cyclists has always differentiated Strava from pure tracking apps.Strava's core offering has remained relatively (and refreshingly) basic compared to specialized training apps. That said, these acquisitions sure do suggest the company wants to capture more and more of the fitness ecosystem by offering the kind of structured, goal-oriented training that serious athletes need.What this means for pricingCurrent subscribers don't need to worry about immediate price hikes. The Breakaway costs $9.99/month, or $69.99/year. (I guess runners are willing to shell out more, since Runna costs $19.99/month, or $119.99/year.) Strava's free tier lets you post your runs, interact with other users, and track some basic statistics about your performance. The premium tier, at $11.99/month or $79.99/year, gives you extra performance tracking and mapping tools.And according to statements from Strava, there are no plans to alter pricing structures or eliminate free access to the acquired apps' basic features. Whether this pricing structure will hold long-term remains to be seen, especially as Strava integrates these services into its broader platform.The bottom lineRather than users needing separate apps for social tracking and structured training, Strava appears to be building an all-in-one fitness ecosystem. Even for the most casual users, this could mean access to more training tools without leaving the Strava ecosystem. But as some disgruntled fans are voicing, it can be frustrating to see Strava scoop up AI-powered training features, rather than fix some of its most basic issues. (Seriously: I should be able to accurately search for for past runs.)And we can only hope that pricing doesn't get too crazy. We'll see whether users are willing to pay more for what has traditionally been a social-first fitness app. Finally, as Strava continues to expand its feature set, it's worth remembering that the app defaults to public sharing. Regularly review your privacy settings to ensure you're not inadvertently sharing location data or personal information more broadly than intended.
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  • 'The Best Competitive Multiplayer Games' Book Is Chock-Full Of Nintendo Titles

    Image: Ollie Reynolds / Nintendo LifeLast year, we were kindly sent a sample of 'The Most Relaxing Video Games' from Ryan Janes, a lovely book that delved into a collection of games handpicked to make you feel all warm and fuzzy inside.
    Now, Janes is back with another book, this time looking at some of the best PvP games ever made – in fact, it's straight up called 'The Best Competitive Multiplayer Games', how about that! Much like the first book, this one doesn't merely list out a bunch of games and have done with it, but instead incorporates a lot of Janes' own personal history and anecdotes, making for a pleasant read from start to finish.Subscribe to Nintendo Life on YouTube814kWatch on YouTube
    It also happens to be chock-full of Nintendo titles; obvious choices like Mario Kart 8 Deluxe, Nintendo Land, and Splatoon 3, but also games that might fly under the radar in the modern age: Pikmin 3, Warioware, Inc.: Mega Party Game$!, and Kirby's Dream Course, to name but a few. Other platforms are represented too, mind you, with classics like Tekken 3, The Typing of the Dead, and Marvel Snap all featured.
    If you picked up Janes' first book and enjoyed it, then this is more of the delightful same. It's got lots of interesting facts that you might not have known before, plenty of cool choices that we perhaps won't have considered ourselves, and the product itself remains high quality and pleasantly big; a lovely coffee table book, then.
    Images: Ollie Reynolds / Nintendo Life
    Images: Ollie Reynolds / Nintendo Life
    Image: Ollie Reynolds / Nintendo Life
    The Best Competitive Multiplayer Games is available now via Pen and Sword. Huge thanks to Ryan Janes for sending a sample for our perusement.
    Please note that some external links on this page are affiliate links, which means if you click them and make a purchase we may receive a small percentage of the sale. Please read our FTC Disclosure for more information.
    Have you nabbed this book already? What do you make of it? Let us know your thoughts with a comment in the usual place.
    #039the #best #competitive #multiplayer #games039
    'The Best Competitive Multiplayer Games' Book Is Chock-Full Of Nintendo Titles
    Image: Ollie Reynolds / Nintendo LifeLast year, we were kindly sent a sample of 'The Most Relaxing Video Games' from Ryan Janes, a lovely book that delved into a collection of games handpicked to make you feel all warm and fuzzy inside. Now, Janes is back with another book, this time looking at some of the best PvP games ever made – in fact, it's straight up called 'The Best Competitive Multiplayer Games', how about that! Much like the first book, this one doesn't merely list out a bunch of games and have done with it, but instead incorporates a lot of Janes' own personal history and anecdotes, making for a pleasant read from start to finish.Subscribe to Nintendo Life on YouTube814kWatch on YouTube It also happens to be chock-full of Nintendo titles; obvious choices like Mario Kart 8 Deluxe, Nintendo Land, and Splatoon 3, but also games that might fly under the radar in the modern age: Pikmin 3, Warioware, Inc.: Mega Party Game$!, and Kirby's Dream Course, to name but a few. Other platforms are represented too, mind you, with classics like Tekken 3, The Typing of the Dead, and Marvel Snap all featured. If you picked up Janes' first book and enjoyed it, then this is more of the delightful same. It's got lots of interesting facts that you might not have known before, plenty of cool choices that we perhaps won't have considered ourselves, and the product itself remains high quality and pleasantly big; a lovely coffee table book, then. Images: Ollie Reynolds / Nintendo Life Images: Ollie Reynolds / Nintendo Life Image: Ollie Reynolds / Nintendo Life The Best Competitive Multiplayer Games is available now via Pen and Sword. Huge thanks to Ryan Janes for sending a sample for our perusement. Please note that some external links on this page are affiliate links, which means if you click them and make a purchase we may receive a small percentage of the sale. Please read our FTC Disclosure for more information. Have you nabbed this book already? What do you make of it? Let us know your thoughts with a comment in the usual place. #039the #best #competitive #multiplayer #games039
    WWW.NINTENDOLIFE.COM
    'The Best Competitive Multiplayer Games' Book Is Chock-Full Of Nintendo Titles
    Image: Ollie Reynolds / Nintendo LifeLast year, we were kindly sent a sample of 'The Most Relaxing Video Games' from Ryan Janes, a lovely book that delved into a collection of games handpicked to make you feel all warm and fuzzy inside. Now, Janes is back with another book, this time looking at some of the best PvP games ever made – in fact, it's straight up called 'The Best Competitive Multiplayer Games', how about that! Much like the first book, this one doesn't merely list out a bunch of games and have done with it, but instead incorporates a lot of Janes' own personal history and anecdotes, making for a pleasant read from start to finish.Subscribe to Nintendo Life on YouTube814kWatch on YouTube It also happens to be chock-full of Nintendo titles; obvious choices like Mario Kart 8 Deluxe, Nintendo Land, and Splatoon 3, but also games that might fly under the radar in the modern age: Pikmin 3, Warioware, Inc.: Mega Party Game$!, and Kirby's Dream Course, to name but a few. Other platforms are represented too, mind you, with classics like Tekken 3, The Typing of the Dead, and Marvel Snap all featured. If you picked up Janes' first book and enjoyed it, then this is more of the delightful same. It's got lots of interesting facts that you might not have known before, plenty of cool choices that we perhaps won't have considered ourselves, and the product itself remains high quality and pleasantly big; a lovely coffee table book, then. Images: Ollie Reynolds / Nintendo Life Images: Ollie Reynolds / Nintendo Life Image: Ollie Reynolds / Nintendo Life The Best Competitive Multiplayer Games is available now via Pen and Sword. Huge thanks to Ryan Janes for sending a sample for our perusement. Please note that some external links on this page are affiliate links, which means if you click them and make a purchase we may receive a small percentage of the sale. Please read our FTC Disclosure for more information. Have you nabbed this book already? What do you make of it? Let us know your thoughts with a comment in the usual place.
    10 Commentaires 0 Parts
  • 'There Was Always The Thought' Ryan Reynolds Reveals He Planned A Drastic Deadpool Decision

    Ryan Reynolds' Deadpool has quickly become one of the most popular superhero characters in the movie industry, and adding him to the Marvel Cinematic Universe proved to be a popular decision. Fans had been waiting for it, and Deadpool & Wolverine didn't disappoint when it finally arrived, bringing all of the R-rated humor and fourth-wall-breaking moments that people had hoped to see.
    #039there #was #always #thought039 #ryan
    'There Was Always The Thought' Ryan Reynolds Reveals He Planned A Drastic Deadpool Decision
    Ryan Reynolds' Deadpool has quickly become one of the most popular superhero characters in the movie industry, and adding him to the Marvel Cinematic Universe proved to be a popular decision. Fans had been waiting for it, and Deadpool & Wolverine didn't disappoint when it finally arrived, bringing all of the R-rated humor and fourth-wall-breaking moments that people had hoped to see. #039there #was #always #thought039 #ryan
    GAMERANT.COM
    'There Was Always The Thought' Ryan Reynolds Reveals He Planned A Drastic Deadpool Decision
    Ryan Reynolds' Deadpool has quickly become one of the most popular superhero characters in the movie industry, and adding him to the Marvel Cinematic Universe proved to be a popular decision. Fans had been waiting for it, and Deadpool & Wolverine didn't disappoint when it finally arrived, bringing all of the R-rated humor and fourth-wall-breaking moments that people had hoped to see.
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  • Google's AI Mode Is 'the Definition of Theft,' Publishers Say

    Google's new AI Mode for Search, which is rolling out to everyone in the U.S., has sparked outrage among publishers, who call it "the definition of theft" for using content without fair compensation and without offering a true opt-out option. Internal documents revealed by Bloomberg earlier this week suggest that Google considered giving publishers more control over how their content is used in AI-generated results but ultimately decided against it, prioritizing product functionality over publisher protections.

    News/Media Alliance slammed Google for "further depriving publishers of original content both traffic and revenue." Their full statement reads: "Links were the last redeeming quality of search that gave publishers traffic and revenue. Now Google just takes content by force and uses it with no return, the definition of theft. The DOJ remedies must address this to prevent continued domination of the internet by one company." 9to5Google's take: It's not hard to see why Google went the route that it did here. Giving publishers the ability to opt out of AI products while still benefiting from Search would ultimately make Google's flashy new tools useless if enough sites made the switch. It was very much a move in the interest of building a better product.

    Does that change anything regarding how Google's AI products in Search cause potential harm to the publishing industry? Nope.

    Google's tools continue to serve the company and its userswell, but as they continue to bleed publishers dry, those publishers are on the verge of vanishing or, arguably worse, turning to cheap and poorly produced content just to get enough views to survive. This is a problem Google needs to address, as it's making the internet as a whole worse for everyone.

    of this story at Slashdot.
    #google039s #mode #039the #definition #theft039
    Google's AI Mode Is 'the Definition of Theft,' Publishers Say
    Google's new AI Mode for Search, which is rolling out to everyone in the U.S., has sparked outrage among publishers, who call it "the definition of theft" for using content without fair compensation and without offering a true opt-out option. Internal documents revealed by Bloomberg earlier this week suggest that Google considered giving publishers more control over how their content is used in AI-generated results but ultimately decided against it, prioritizing product functionality over publisher protections. News/Media Alliance slammed Google for "further depriving publishers of original content both traffic and revenue." Their full statement reads: "Links were the last redeeming quality of search that gave publishers traffic and revenue. Now Google just takes content by force and uses it with no return, the definition of theft. The DOJ remedies must address this to prevent continued domination of the internet by one company." 9to5Google's take: It's not hard to see why Google went the route that it did here. Giving publishers the ability to opt out of AI products while still benefiting from Search would ultimately make Google's flashy new tools useless if enough sites made the switch. It was very much a move in the interest of building a better product. Does that change anything regarding how Google's AI products in Search cause potential harm to the publishing industry? Nope. Google's tools continue to serve the company and its userswell, but as they continue to bleed publishers dry, those publishers are on the verge of vanishing or, arguably worse, turning to cheap and poorly produced content just to get enough views to survive. This is a problem Google needs to address, as it's making the internet as a whole worse for everyone. of this story at Slashdot. #google039s #mode #039the #definition #theft039
    TECH.SLASHDOT.ORG
    Google's AI Mode Is 'the Definition of Theft,' Publishers Say
    Google's new AI Mode for Search, which is rolling out to everyone in the U.S., has sparked outrage among publishers, who call it "the definition of theft" for using content without fair compensation and without offering a true opt-out option. Internal documents revealed by Bloomberg earlier this week suggest that Google considered giving publishers more control over how their content is used in AI-generated results but ultimately decided against it, prioritizing product functionality over publisher protections. News/Media Alliance slammed Google for "further depriving publishers of original content both traffic and revenue." Their full statement reads: "Links were the last redeeming quality of search that gave publishers traffic and revenue. Now Google just takes content by force and uses it with no return, the definition of theft. The DOJ remedies must address this to prevent continued domination of the internet by one company." 9to5Google's take: It's not hard to see why Google went the route that it did here. Giving publishers the ability to opt out of AI products while still benefiting from Search would ultimately make Google's flashy new tools useless if enough sites made the switch. It was very much a move in the interest of building a better product. Does that change anything regarding how Google's AI products in Search cause potential harm to the publishing industry? Nope. Google's tools continue to serve the company and its users (mostly) well, but as they continue to bleed publishers dry, those publishers are on the verge of vanishing or, arguably worse, turning to cheap and poorly produced content just to get enough views to survive. This is a problem Google needs to address, as it's making the internet as a whole worse for everyone. Read more of this story at Slashdot.
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  • '[The] Majority of gamers are still playing at 1080p and have no use for more than 8GB of memory': AMD justifies RX 9060 XT's 8GB of VRAM

    According to Frank Azor, the RX 9060 XT 8GB is built for the majority of gamers who continue to play at 1080p, with esports being a primary focus.
    #039the #majority #gamers #are #still
    '[The] Majority of gamers are still playing at 1080p and have no use for more than 8GB of memory': AMD justifies RX 9060 XT's 8GB of VRAM
    According to Frank Azor, the RX 9060 XT 8GB is built for the majority of gamers who continue to play at 1080p, with esports being a primary focus. #039the #majority #gamers #are #still
    WWW.TOMSHARDWARE.COM
    '[The] Majority of gamers are still playing at 1080p and have no use for more than 8GB of memory': AMD justifies RX 9060 XT's 8GB of VRAM
    According to Frank Azor, the RX 9060 XT 8GB is built for the majority of gamers who continue to play at 1080p, with esports being a primary focus.
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  • Lexus recalibrates luxury with 'The Standard of Amazing'

    Luxury has always been a moving target – one minute defined by mechanical prowess and the next by minimalist interiors or digital interfaces. In a time of AI advancements, relentless upgrades, and short attention spans, Lexus is betting on something more timeless: emotion.
    Their new brand platform, The Standard of Amazing, is less a tagline and more a philosophical pivot. Developed in collaboration with creative agency Team One, the platform builds on the Japanese marque's legacy of precisionand experience-led designwhile introducing a bolder, more unified purpose to make every touchpoint resonate.
    At its core, The Standard of Amazing is a statement of intent—not just that Lexus vehicles should deliver excellence but that they should stir an unmistakable emotional response in the driver. As Chris Graves, chief creative officer at Team One, puts it, "By re-establishing the driver at the centre, Lexus is ensuring that innovation doesn't come at the cost of emotional connection."

    The launch follows a strong product run. Recent models like the IS, RX, TX, and the radically reimagined GX have all injected fresh energy into the brand. That momentum gave Team One the opportunity to evolve Lexus' story. Executive creative director Jason Stinsmuehlen explains, "Lexus had come off a series of incredible years of record sales and model success… We had a unique opportunity to build upon recent product momentum and drive overall brand desire."
    This is about standards as much as it's about desire, though. While Experience Amazing first signalled a shift from engineering excellence to emotional engagement, it was never fully launched with a comprehensive brand campaign.
    This new platform finally gives it the scale and clarity to land. "We wanted to reintroduce the line with a new POV," Jason continues, "that with 'Amazing' there are no half measures… If an automobile doesn't make you feel something, it stops short of amazing."
    That sentiment drives the creative thinking across the campaign, from a cinematic 30-second spot titled No Such Thing to expansive OOH placements rolling out in cities like LA, New York, Chicago and Miami this summer. Directed by Johan Renck, the film blends sweeping visuals with intimate moments, portraying a series of high-standard individuals, each hard to impress, each moved by a Lexus.

    "Our goal was to show a swath of humanity that has almost impossible standards for themselves and for the things they own," says Jason. "A Lexus Driver is someone you must bring your A-Game to impress."
    The imagery is equally considered in print and outdoors. Photographer Clemens Asher was brought in to capture vehicles not just as objects but as emotional catalysts. The message is clear: Beauty is nothing without meaning, and performance is incomplete without feeling.
    Underpinning the visuals is a design philosophy defined by three tonal filters: Modern, Elevated, and Human. "If any choice we made missed any of those marks, we recalibrated," says Jason. From colour grading and casting to cinematography, every element was refined to ensure it landed not just aspirationally but with emotional clarity.
    That human-centric approach is mirrored in the product storytelling. Rather than speak only to specs, the campaign explores how each model creates a different emotional response.
    The RC might channel confidence, the RX comfort, and the LC pure exhilaration. Lexus' famed Takumi craftspeople and racing teams are also brought into the narrative, not as behind-the-scenes technicians but as emotional engineers. Even the smallest sensory details, like the sound of a door closing or the torque of a dial, are positioned as tools for connection.
    "Lexus has always considered and anticipated what people need," Jason explains. "The question is, can it serve a higher emotional function? Can a car not just unlock itself for the driver, but actually know the driver and customise itself for them?"
    That framing is particularly important given the campaign's target: a new generation of luxury buyers who expect more than status. These consumers seek purpose, feeling, and alignment with their values. Crucially, Lexus doesn't need to reinvent the wheel to reach them.
    "The happy truth is the Lexus lineup is already aimed at this generation," says Jason. "Models like the TX, GX and IS just need their stories authentically told—and the next generation is lining up to buy them."

    The development of The Standard of Amazing also marks a new level of collaboration between Lexus and Team One. "There has never been more fruitful collaboration across the myriad groups within Lexus and Team One," Jason says. "Our director talked directly to our clients. The lines were blurred like never before. We were on a mission."
    That mission isn't confined to one campaign, either. The Standard of Amazing will underpin Lexus' marketing, product launches, sales events, and digital touchpoints moving forward.
    #lexus #recalibrates #luxury #with #039the
    Lexus recalibrates luxury with 'The Standard of Amazing'
    Luxury has always been a moving target – one minute defined by mechanical prowess and the next by minimalist interiors or digital interfaces. In a time of AI advancements, relentless upgrades, and short attention spans, Lexus is betting on something more timeless: emotion. Their new brand platform, The Standard of Amazing, is less a tagline and more a philosophical pivot. Developed in collaboration with creative agency Team One, the platform builds on the Japanese marque's legacy of precisionand experience-led designwhile introducing a bolder, more unified purpose to make every touchpoint resonate. At its core, The Standard of Amazing is a statement of intent—not just that Lexus vehicles should deliver excellence but that they should stir an unmistakable emotional response in the driver. As Chris Graves, chief creative officer at Team One, puts it, "By re-establishing the driver at the centre, Lexus is ensuring that innovation doesn't come at the cost of emotional connection." The launch follows a strong product run. Recent models like the IS, RX, TX, and the radically reimagined GX have all injected fresh energy into the brand. That momentum gave Team One the opportunity to evolve Lexus' story. Executive creative director Jason Stinsmuehlen explains, "Lexus had come off a series of incredible years of record sales and model success… We had a unique opportunity to build upon recent product momentum and drive overall brand desire." This is about standards as much as it's about desire, though. While Experience Amazing first signalled a shift from engineering excellence to emotional engagement, it was never fully launched with a comprehensive brand campaign. This new platform finally gives it the scale and clarity to land. "We wanted to reintroduce the line with a new POV," Jason continues, "that with 'Amazing' there are no half measures… If an automobile doesn't make you feel something, it stops short of amazing." That sentiment drives the creative thinking across the campaign, from a cinematic 30-second spot titled No Such Thing to expansive OOH placements rolling out in cities like LA, New York, Chicago and Miami this summer. Directed by Johan Renck, the film blends sweeping visuals with intimate moments, portraying a series of high-standard individuals, each hard to impress, each moved by a Lexus. "Our goal was to show a swath of humanity that has almost impossible standards for themselves and for the things they own," says Jason. "A Lexus Driver is someone you must bring your A-Game to impress." The imagery is equally considered in print and outdoors. Photographer Clemens Asher was brought in to capture vehicles not just as objects but as emotional catalysts. The message is clear: Beauty is nothing without meaning, and performance is incomplete without feeling. Underpinning the visuals is a design philosophy defined by three tonal filters: Modern, Elevated, and Human. "If any choice we made missed any of those marks, we recalibrated," says Jason. From colour grading and casting to cinematography, every element was refined to ensure it landed not just aspirationally but with emotional clarity. That human-centric approach is mirrored in the product storytelling. Rather than speak only to specs, the campaign explores how each model creates a different emotional response. The RC might channel confidence, the RX comfort, and the LC pure exhilaration. Lexus' famed Takumi craftspeople and racing teams are also brought into the narrative, not as behind-the-scenes technicians but as emotional engineers. Even the smallest sensory details, like the sound of a door closing or the torque of a dial, are positioned as tools for connection. "Lexus has always considered and anticipated what people need," Jason explains. "The question is, can it serve a higher emotional function? Can a car not just unlock itself for the driver, but actually know the driver and customise itself for them?" That framing is particularly important given the campaign's target: a new generation of luxury buyers who expect more than status. These consumers seek purpose, feeling, and alignment with their values. Crucially, Lexus doesn't need to reinvent the wheel to reach them. "The happy truth is the Lexus lineup is already aimed at this generation," says Jason. "Models like the TX, GX and IS just need their stories authentically told—and the next generation is lining up to buy them." The development of The Standard of Amazing also marks a new level of collaboration between Lexus and Team One. "There has never been more fruitful collaboration across the myriad groups within Lexus and Team One," Jason says. "Our director talked directly to our clients. The lines were blurred like never before. We were on a mission." That mission isn't confined to one campaign, either. The Standard of Amazing will underpin Lexus' marketing, product launches, sales events, and digital touchpoints moving forward. #lexus #recalibrates #luxury #with #039the
    WWW.CREATIVEBOOM.COM
    Lexus recalibrates luxury with 'The Standard of Amazing'
    Luxury has always been a moving target – one minute defined by mechanical prowess and the next by minimalist interiors or digital interfaces. In a time of AI advancements, relentless upgrades, and short attention spans, Lexus is betting on something more timeless: emotion. Their new brand platform, The Standard of Amazing, is less a tagline and more a philosophical pivot. Developed in collaboration with creative agency Team One, the platform builds on the Japanese marque's legacy of precision (The Pursuit of Perfection) and experience-led design (Experience Amazing) while introducing a bolder, more unified purpose to make every touchpoint resonate. At its core, The Standard of Amazing is a statement of intent—not just that Lexus vehicles should deliver excellence but that they should stir an unmistakable emotional response in the driver. As Chris Graves, chief creative officer at Team One, puts it, "By re-establishing the driver at the centre, Lexus is ensuring that innovation doesn't come at the cost of emotional connection." The launch follows a strong product run. Recent models like the IS, RX, TX, and the radically reimagined GX have all injected fresh energy into the brand. That momentum gave Team One the opportunity to evolve Lexus' story. Executive creative director Jason Stinsmuehlen explains, "Lexus had come off a series of incredible years of record sales and model success… We had a unique opportunity to build upon recent product momentum and drive overall brand desire." This is about standards as much as it's about desire, though. While Experience Amazing first signalled a shift from engineering excellence to emotional engagement, it was never fully launched with a comprehensive brand campaign. This new platform finally gives it the scale and clarity to land. "We wanted to reintroduce the line with a new POV," Jason continues, "that with 'Amazing' there are no half measures… If an automobile doesn't make you feel something, it stops short of amazing." That sentiment drives the creative thinking across the campaign, from a cinematic 30-second spot titled No Such Thing to expansive OOH placements rolling out in cities like LA, New York, Chicago and Miami this summer. Directed by Johan Renck, the film blends sweeping visuals with intimate moments, portraying a series of high-standard individuals, each hard to impress, each moved by a Lexus. "Our goal was to show a swath of humanity that has almost impossible standards for themselves and for the things they own," says Jason. "A Lexus Driver is someone you must bring your A-Game to impress." The imagery is equally considered in print and outdoors. Photographer Clemens Asher was brought in to capture vehicles not just as objects but as emotional catalysts. The message is clear: Beauty is nothing without meaning, and performance is incomplete without feeling. Underpinning the visuals is a design philosophy defined by three tonal filters: Modern, Elevated, and Human. "If any choice we made missed any of those marks, we recalibrated," says Jason. From colour grading and casting to cinematography, every element was refined to ensure it landed not just aspirationally but with emotional clarity. That human-centric approach is mirrored in the product storytelling. Rather than speak only to specs, the campaign explores how each model creates a different emotional response. The RC might channel confidence, the RX comfort, and the LC pure exhilaration. Lexus' famed Takumi craftspeople and racing teams are also brought into the narrative, not as behind-the-scenes technicians but as emotional engineers. Even the smallest sensory details, like the sound of a door closing or the torque of a dial, are positioned as tools for connection. "Lexus has always considered and anticipated what people need," Jason explains. "The question is, can it serve a higher emotional function? Can a car not just unlock itself for the driver, but actually know the driver and customise itself for them?" That framing is particularly important given the campaign's target: a new generation of luxury buyers who expect more than status. These consumers seek purpose, feeling, and alignment with their values. Crucially, Lexus doesn't need to reinvent the wheel to reach them. "The happy truth is the Lexus lineup is already aimed at this generation," says Jason. "Models like the TX, GX and IS just need their stories authentically told—and the next generation is lining up to buy them." The development of The Standard of Amazing also marks a new level of collaboration between Lexus and Team One. "There has never been more fruitful collaboration across the myriad groups within Lexus and Team One," Jason says. "Our director talked directly to our clients. The lines were blurred like never before. We were on a mission." That mission isn't confined to one campaign, either. The Standard of Amazing will underpin Lexus' marketing, product launches, sales events, and digital touchpoints moving forward.
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  • 'The Last of Us' Is On Tonight: When to Watch Season 2, Episode 6

    Season 2's first five episodes are streaming now.
    #039the #last #us039 #tonight #when
    'The Last of Us' Is On Tonight: When to Watch Season 2, Episode 6
    Season 2's first five episodes are streaming now. #039the #last #us039 #tonight #when
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  • Doom: The Dark Ages: Where To Find Every Lion Statue In 'The Siege Part One'
    ByGeorge YangPublished25 minutes agoWe may earn a commission from links on this page.Screenshot: id Software / George Yang / KotakuDoom: The Dark Ages introduced semi open-world areas of the kind found many Halo games.
    The first of these appears in “The Siege Part One,” which is the sixth mission in the game.Suggested ReadingTHPS 3+4 Does Away With The OG 4's Career Mode, Here's Why
    Share SubtitlesOffEnglishview videoSuggested ReadingTHPS 3+4 Does Away With The OG 4's Career Mode, Here's Why
    Share SubtitlesOffEnglishRead More: Throughout the game, you’ll come across many knight statues with jewel collectibles.
    In these open-world segments, you’ll find a knight statue but it’s blocked off with a barrier surrounded by holographic lion statues.
    In order to fill these statues in, you’ll have to find three other lion statues scattered throughout the open-world mission and destroy them with your shield.1.
    Finding the Knight Statue2.
    First Lion Statue3.
    Second Lion Statue4.
    Third Lion Statue5.
    Grabbing the jewelIn “The Siege Part One,” there are three of these lion statues.
    Luckily, these are close to the knight statue.
    In later open-world missions, the lion statues are more scattered.
    They can be found in any order.
    Screenshot: id Software / George Yang / KotakuScreenshot: id Software / George Yang / KotakuOnce you enter the battlefield, there should be a red marker indicating an enemy encounter along with a yellow icon showing a Sentinel Shrine.
    The blocked knight statue is by a cliff towards the right side of the level.Screenshot: id Software / George Yang / KotakuThe first lion statue is directly under the cliff of the knight statue.
    There’s an enemy encounter here and you won’t be able to interact with the lion statue until all of the demons in that area are gone.
    After dispatching them, simply throw your shield at the lion statue to destroy it.Screenshot: id Software / George Yang / KotakuScreenshot: id Software / George Yang / KotakuThe second lion statue is near the knight statue, hidden in a nook between a flag and a wagon.
    Just walk down the slope and you should be able to see it.Screenshot: id Software / George Yang / KotakuScreenshot: id Software / George Yang / KotakuThe third lion statue is actually closer to the knight statue than the second one.
    It’s perched on another cliff, so you need to aim your shield up at it.Screenshot: id Software / George Yang / KotakuAfter shattering all three lion statues, the barrier surrounding the knight statue will disappear.
    You can then interact with the statue and grab the jewel, which is a Ruby.
    Rubies can be used to upgrade your weapons, shield, and melee capabilities.For more Doom: The Dark Ages, be sure to check out our review, as well as collectible guides for the first two missions of the game: “Village of Khalim” and “Hebeth.”
    Source: https://kotaku.com/doom-dark-ages-siege-part-1-lion-statues-knight-ruby-1851780496" style="color: #0066cc;">https://kotaku.com/doom-dark-ages-siege-part-1-lion-statues-knight-ruby-1851780496
    #doom #the #dark #ages #where #find #every #lion #statue #039the #siege #part #one039
    Doom: The Dark Ages: Where To Find Every Lion Statue In 'The Siege Part One'
    ByGeorge YangPublished25 minutes agoWe may earn a commission from links on this page.Screenshot: id Software / George Yang / KotakuDoom: The Dark Ages introduced semi open-world areas of the kind found many Halo games. The first of these appears in “The Siege Part One,” which is the sixth mission in the game.Suggested ReadingTHPS 3+4 Does Away With The OG 4's Career Mode, Here's Why Share SubtitlesOffEnglishview videoSuggested ReadingTHPS 3+4 Does Away With The OG 4's Career Mode, Here's Why Share SubtitlesOffEnglishRead More: Throughout the game, you’ll come across many knight statues with jewel collectibles. In these open-world segments, you’ll find a knight statue but it’s blocked off with a barrier surrounded by holographic lion statues. In order to fill these statues in, you’ll have to find three other lion statues scattered throughout the open-world mission and destroy them with your shield.1. Finding the Knight Statue2. First Lion Statue3. Second Lion Statue4. Third Lion Statue5. Grabbing the jewelIn “The Siege Part One,” there are three of these lion statues. Luckily, these are close to the knight statue. In later open-world missions, the lion statues are more scattered. They can be found in any order. Screenshot: id Software / George Yang / KotakuScreenshot: id Software / George Yang / KotakuOnce you enter the battlefield, there should be a red marker indicating an enemy encounter along with a yellow icon showing a Sentinel Shrine. The blocked knight statue is by a cliff towards the right side of the level.Screenshot: id Software / George Yang / KotakuThe first lion statue is directly under the cliff of the knight statue. There’s an enemy encounter here and you won’t be able to interact with the lion statue until all of the demons in that area are gone. After dispatching them, simply throw your shield at the lion statue to destroy it.Screenshot: id Software / George Yang / KotakuScreenshot: id Software / George Yang / KotakuThe second lion statue is near the knight statue, hidden in a nook between a flag and a wagon. Just walk down the slope and you should be able to see it.Screenshot: id Software / George Yang / KotakuScreenshot: id Software / George Yang / KotakuThe third lion statue is actually closer to the knight statue than the second one. It’s perched on another cliff, so you need to aim your shield up at it.Screenshot: id Software / George Yang / KotakuAfter shattering all three lion statues, the barrier surrounding the knight statue will disappear. You can then interact with the statue and grab the jewel, which is a Ruby. Rubies can be used to upgrade your weapons, shield, and melee capabilities.For more Doom: The Dark Ages, be sure to check out our review, as well as collectible guides for the first two missions of the game: “Village of Khalim” and “Hebeth.” Source: https://kotaku.com/doom-dark-ages-siege-part-1-lion-statues-knight-ruby-1851780496 #doom #the #dark #ages #where #find #every #lion #statue #039the #siege #part #one039
    KOTAKU.COM
    Doom: The Dark Ages: Where To Find Every Lion Statue In 'The Siege Part One'
    ByGeorge YangPublished25 minutes agoWe may earn a commission from links on this page.Screenshot: id Software / George Yang / KotakuDoom: The Dark Ages introduced semi open-world areas of the kind found many Halo games. The first of these appears in “The Siege Part One,” which is the sixth mission in the game.Suggested ReadingTHPS 3+4 Does Away With The OG 4's Career Mode, Here's Why Share SubtitlesOffEnglishview videoSuggested ReadingTHPS 3+4 Does Away With The OG 4's Career Mode, Here's Why Share SubtitlesOffEnglishRead More: Throughout the game, you’ll come across many knight statues with jewel collectibles. In these open-world segments, you’ll find a knight statue but it’s blocked off with a barrier surrounded by holographic lion statues. In order to fill these statues in, you’ll have to find three other lion statues scattered throughout the open-world mission and destroy them with your shield.1. Finding the Knight Statue2. First Lion Statue3. Second Lion Statue4. Third Lion Statue5. Grabbing the jewelIn “The Siege Part One,” there are three of these lion statues. Luckily, these are close to the knight statue. In later open-world missions, the lion statues are more scattered. They can be found in any order. Screenshot: id Software / George Yang / KotakuScreenshot: id Software / George Yang / KotakuOnce you enter the battlefield, there should be a red marker indicating an enemy encounter along with a yellow icon showing a Sentinel Shrine. The blocked knight statue is by a cliff towards the right side of the level.Screenshot: id Software / George Yang / KotakuThe first lion statue is directly under the cliff of the knight statue. There’s an enemy encounter here and you won’t be able to interact with the lion statue until all of the demons in that area are gone. After dispatching them, simply throw your shield at the lion statue to destroy it.Screenshot: id Software / George Yang / KotakuScreenshot: id Software / George Yang / KotakuThe second lion statue is near the knight statue, hidden in a nook between a flag and a wagon. Just walk down the slope and you should be able to see it.Screenshot: id Software / George Yang / KotakuScreenshot: id Software / George Yang / KotakuThe third lion statue is actually closer to the knight statue than the second one. It’s perched on another cliff, so you need to aim your shield up at it.Screenshot: id Software / George Yang / KotakuAfter shattering all three lion statues, the barrier surrounding the knight statue will disappear. You can then interact with the statue and grab the jewel, which is a Ruby. Rubies can be used to upgrade your weapons, shield, and melee capabilities.For more Doom: The Dark Ages, be sure to check out our review, as well as collectible guides for the first two missions of the game: “Village of Khalim” and “Hebeth.”
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