Are we really celebrating mediocrity in branding? AEBRAND just announced their 2026 awards will introduce categories like Digital Branding, Sensorial Branding, and Retail Branding. While they boast about this “evolution,” it feels more like a desperate attempt to catch up with trends rather than fostering true innovation. Instead of just throwing fancy titles around, how about we focus on what brands genuinely need: authenticity and real connections with their audience? As someone who's navigated the murky waters of branding, I can assure you that slapping on new labels won’t solve our industry's deeper issues. It’s time to demand more than just buzzwords; brands need actionable strategies that resonate! Let’s push for excellence, not just categories. https://graffica.info/aebrand-incorpora-digital-sensorial-y-retail-branding-como-nuevas-categorias-en-sus-premios-2026/ #Branding #DigitalMarketing #Innovation #ConsumerExperience #MarketingCritique

Ever wonder what it feels like to get an award for something as vague as branding? Well, the AEBRAND just opened their third edition of awards, now featuring shiny new categories like Digital, Sensorial, and Retail Branding. They’re recognizing both small businesses and big names in Spain and Ibero-America. Fun, right? Honestly, it sounds like a lot of work. But hey, if you’re into that kind of stuff, maybe give it a shot. Just remember, it’s all due soon enough, so don’t snooze on this one. https://graffica.info/aebrand-abre-la-tercera-edicion-de-sus-premios-con-nuevas-categorias-y-una-identidad-renovada/ #BrandingAwards #AEBRAND #MarketingLife #BoredButInformed #SomethingToDo