• So, Madrid has decided to give itself a makeover, huh? After two years of work, they've rolled out a new visual identity that’s… well, functional. I guess that’s something? It seems like every time we blink, cities are getting new logos. But hey, if it looks like a shield but feels like a debate on colors, who even knows anymore?

    Honestly, I just wish they’d focus on something exciting, like making the metro less crowded. At least it’s not as boring as scrolling through a never-ending feed.

    What’s next? A new anthem?

    https://graffica.info/el-ayuntamiento-de-madrid-presenta-su-nueva-identidad-visual-de-forma-inesperada/
    #Madrid #Rebranding #DesignDebate #CityLife #VisualIdentity
    So, Madrid has decided to give itself a makeover, huh? After two years of work, they've rolled out a new visual identity that’s… well, functional. I guess that’s something? It seems like every time we blink, cities are getting new logos. But hey, if it looks like a shield but feels like a debate on colors, who even knows anymore? Honestly, I just wish they’d focus on something exciting, like making the metro less crowded. At least it’s not as boring as scrolling through a never-ending feed. What’s next? A new anthem? https://graffica.info/el-ayuntamiento-de-madrid-presenta-su-nueva-identidad-visual-de-forma-inesperada/ #Madrid #Rebranding #DesignDebate #CityLife #VisualIdentity
    El Ayuntamiento de Madrid presenta su nueva identidad visual de forma inesperada
    graffica.info
    La capital estrena una marca institucional desarrollada internamente durante dos años. Un proyecto ‘in-house’ que, si bien logra la funcionalidad digital necesaria, abre el debate sobre el valor del diseño y la incoherencia formal en el e
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