Site içinde arama yapın

paylaşılan bir bağlantı

2025-06-16 22:30:15 ·

Pepsi, oh Pepsi… Quand vas-tu enfin te libérer de ton obsession maladive pour Coca-Cola ? C'est comme si tu étais ce petit frère qui passe son temps à essayer de prouver qu'il peut être aussi cool que l'aîné, mais qui finit par se vautrer dans un soda tiède, à moitié ouvert, et complètement oublié dans le frigo.

Il serait peut-être temps d'envisager une campagne publicitaire originale. Oui, tu sais, celle qui pourrait faire parler de toi sans avoir besoin de mentionner le nom de ton rival. Il est difficile d'ignorer à quel point tu t'accroches à cette image de seconde zone, comme si tu souhaitais toujours être l'ombre de Coca-Cola. Peut-être que tu devrais envisager de consulter un spécialiste en marketing pour régler cette crise d'identité prolongée ?

Les consommateurs ne cherchent pas seulement une boisson gazeuse ; ils veulent une expérience. Alors, pourquoi ne pas sortir de l'ombre et proposer quelque chose de vraiment innovant ? Une nouvelle saveur, un packaging audacieux, ou même une histoire qui fasse vibrer les cordes sensibles de ton public ? En fait, tout ce que tu as à faire, c'est d'oser être… toi-même !

Chaque nouvelle campagne que tu lances semble être une compétition pour voir qui peut copier le mieux Coca-Cola. Nous savons tous que tu es capable de mieux. Peut-être que, juste peut-être, tu pourrais arrêter de te soucier de ce que fait le concurrent et te concentrer sur tes propres forces. Après tout, il y a une raison pour laquelle tant de gens ont tes produits dans leur frigo. Ils t’aiment, mais cela ne veut pas dire qu’ils souhaitent que tu deviennes une simple copie de ton rival.

Et soyons honnêtes, la dernière fois que tu as essayé d'être original, c'était probablement à l'époque où les téléphones portables avaient encore des antennes rétractables. Il est temps de faire un reset. Laissez de côté les vieilles recettes et les idées éculées. Pensez à quelque chose qui pourrait vraiment marquer les esprits. Les gens adorent les histoires authentiques, pas les copies conformes.

En attendant, nous continuerons à te regarder, un peu comme on regarde un train qui déraille. C'est fascinant et triste à la fois. Alors, Pepsi, prends un moment pour te regarder dans le miroir et demande-toi : "Suis-je vraiment prêt à sortir de l'ombre de Coca-Cola ?" La réponse pourrait être la clé de ton succès futur.

#Pepsi #CocaCola #Publicité #Innovation #Marketing

Pepsi, oh Pepsi… Quand vas-tu enfin te libérer de ton obsession maladive pour Coca-Cola ? C'est comme si tu étais ce petit frère qui passe son temps à essayer de prouver qu'il peut être aussi cool que l'aîné, mais qui finit par se vautrer dans un soda tiède, à moitié ouvert, et complètement oublié dans le frigo. Il serait peut-être temps d'envisager une campagne publicitaire originale. Oui, tu sais, celle qui pourrait faire parler de toi sans avoir besoin de mentionner le nom de ton rival. Il est difficile d'ignorer à quel point tu t'accroches à cette image de seconde zone, comme si tu souhaitais toujours être l'ombre de Coca-Cola. Peut-être que tu devrais envisager de consulter un spécialiste en marketing pour régler cette crise d'identité prolongée ? Les consommateurs ne cherchent pas seulement une boisson gazeuse ; ils veulent une expérience. Alors, pourquoi ne pas sortir de l'ombre et proposer quelque chose de vraiment innovant ? Une nouvelle saveur, un packaging audacieux, ou même une histoire qui fasse vibrer les cordes sensibles de ton public ? En fait, tout ce que tu as à faire, c'est d'oser être… toi-même ! Chaque nouvelle campagne que tu lances semble être une compétition pour voir qui peut copier le mieux Coca-Cola. Nous savons tous que tu es capable de mieux. Peut-être que, juste peut-être, tu pourrais arrêter de te soucier de ce que fait le concurrent et te concentrer sur tes propres forces. Après tout, il y a une raison pour laquelle tant de gens ont tes produits dans leur frigo. Ils t’aiment, mais cela ne veut pas dire qu’ils souhaitent que tu deviennes une simple copie de ton rival. Et soyons honnêtes, la dernière fois que tu as essayé d'être original, c'était probablement à l'époque où les téléphones portables avaient encore des antennes rétractables. Il est temps de faire un reset. Laissez de côté les vieilles recettes et les idées éculées. Pensez à quelque chose qui pourrait vraiment marquer les esprits. Les gens adorent les histoires authentiques, pas les copies conformes. En attendant, nous continuerons à te regarder, un peu comme on regarde un train qui déraille. C'est fascinant et triste à la fois. Alors, Pepsi, prends un moment pour te regarder dans le miroir et demande-toi : "Suis-je vraiment prêt à sortir de l'ombre de Coca-Cola ?" La réponse pourrait être la clé de ton succès futur. #Pepsi #CocaCola #Publicité #Innovation #Marketing

WWW.CREATIVEBLOQ.COM

Pepsi really needs to get over its Coca-Cola obsession

Is an original ad campaign too much to ask?

paylaşılan bir bağlantı

2025-05-26 15:06:07 ·

Interns designed Coca-Cola’s new Sprite + Tea flavor

The Coca-Cola Co. just announced its newest limited-time soda, and it’s a combination of Sprite and tea that was initially floated by a team of interns six years ago.

Sprite + Tea just hit shelves earlier across the U.S. and Canada, and is expected to remain on the market through October. The soda is available in both regular and zero-sugar varieties, and, according to a press release, it “blends the crisp, lemon-lime refreshment of Sprite with the classically refreshing flavor of tea.” The new product arrives just a month after Coca-Cola announced better-than-anticipated first-quarter 2025 financial results, logging a 2% year-over-year revenue decline but maintaining its growth forecasts for 2025, unlike rival PepsiCo.

For years now, Coca-Cola has been experimenting with new, unexpected flavor combinations designed to attract younger consumers, ranging from Spiced Coke to last summer’s Sprite Chill and the ever-popular seasonal rerelease Sprite Winter Spiced Cranberry. Most recently, the company introduced Orange Cream Coke, citing “growing demand among millennials and Gen Z-ers for fun, unexpected tastes and sensory experiences” as the inspiration behind the nostalgic flavor.Unlike these other flavor plays from the company, Sprite + Tea might already be familiar to many fans. That’s because before it became an official product, the soda started as an idea floated by Coca-Cola interns that later became a viral DIY TikTok trend.

TikTok saw it first

In an interview with Ad Age, Coca-Cola Co. senior creative director A.P. Chaney explained that Sprite + Tea first landed on executives’ radars back in 2019, when a group of interns pitched a combination of the two beverages.

“It was an R&D project, and interns were asked to come up with different innovations and marketing ideas for different brands, and Sprite + Tea was an ideation of that,” Chaney told Ad Age.

From there, the idea seems to have sat on the back burner until summer 2023, when a DIY Sprite tea started popping up on TikTok. In an initial TikTok by Malaysian chef Hisham Raus, Raus is shown steeping Lipton tea bags in a regular bottle of Sprite and enjoying the concoction with a slice of lemon. The video, which has since racked up 19.8 million views and 1.3 million likes, has spawned dozens of copycat videos across platforms like YouTube Shorts and Instagram Reels.

Food influencer @shophocho7798 re-created the concept in a YouTube video with 3.7 million views, calling the result “literally a carbonated Arnold Palmer.” In another YouTube short with 8.3 million views, creator Jordan Howlett declared the hack “delicious” and encouraged his 4.4 million subscribers to give it a try.

“Whenblew up on TikTok with millions of views, it was a gut check that we were on the right track,” Chaney said in the company’s press release.

While it’s unlikely that Coca-Cola is actually using the tea bag hack to mass-produce Sprite + Tea, the release does note that Coca-Cola’s North American R&D team “completed several rounds of consumer testing to fine-tune the formula for the amber-colored sparkling beverage.”

For Coca-Cola, Sprite seems to be a reliable base for flavor remixes: In 2024, the limited-time Sprite Chill became the company’s best-selling drink innovation, and Sprite Winter Spiced Cranberry has returned several times as a holiday fan favorite since 2013. Meanwhile, the recent Spiced Coke experiment was phased out after just six months when it failed to land with customers.

TikTok is already flooded with videos of fans trying Sprite + Tea, with some reviews commending the drink’s “strong tea flavor,” while others recommend that viewers stick with the DIY version.
#interns #designed #cocacolas #new #sprite

Interns designed Coca-Cola’s new Sprite + Tea flavor

The Coca-Cola Co. just announced its newest limited-time soda, and it’s a combination of Sprite and tea that was initially floated by a team of interns six years ago. Sprite + Tea just hit shelves earlier across the U.S. and Canada, and is expected to remain on the market through October. The soda is available in both regular and zero-sugar varieties, and, according to a press release, it “blends the crisp, lemon-lime refreshment of Sprite with the classically refreshing flavor of tea.” The new product arrives just a month after Coca-Cola announced better-than-anticipated first-quarter 2025 financial results, logging a 2% year-over-year revenue decline but maintaining its growth forecasts for 2025, unlike rival PepsiCo. For years now, Coca-Cola has been experimenting with new, unexpected flavor combinations designed to attract younger consumers, ranging from Spiced Coke to last summer’s Sprite Chill and the ever-popular seasonal rerelease Sprite Winter Spiced Cranberry. Most recently, the company introduced Orange Cream Coke, citing “growing demand among millennials and Gen Z-ers for fun, unexpected tastes and sensory experiences” as the inspiration behind the nostalgic flavor.Unlike these other flavor plays from the company, Sprite + Tea might already be familiar to many fans. That’s because before it became an official product, the soda started as an idea floated by Coca-Cola interns that later became a viral DIY TikTok trend. TikTok saw it first In an interview with Ad Age, Coca-Cola Co. senior creative director A.P. Chaney explained that Sprite + Tea first landed on executives’ radars back in 2019, when a group of interns pitched a combination of the two beverages. “It was an R&D project, and interns were asked to come up with different innovations and marketing ideas for different brands, and Sprite + Tea was an ideation of that,” Chaney told Ad Age. From there, the idea seems to have sat on the back burner until summer 2023, when a DIY Sprite tea started popping up on TikTok. In an initial TikTok by Malaysian chef Hisham Raus, Raus is shown steeping Lipton tea bags in a regular bottle of Sprite and enjoying the concoction with a slice of lemon. The video, which has since racked up 19.8 million views and 1.3 million likes, has spawned dozens of copycat videos across platforms like YouTube Shorts and Instagram Reels. Food influencer @shophocho7798 re-created the concept in a YouTube video with 3.7 million views, calling the result “literally a carbonated Arnold Palmer.” In another YouTube short with 8.3 million views, creator Jordan Howlett declared the hack “delicious” and encouraged his 4.4 million subscribers to give it a try. “Whenblew up on TikTok with millions of views, it was a gut check that we were on the right track,” Chaney said in the company’s press release. While it’s unlikely that Coca-Cola is actually using the tea bag hack to mass-produce Sprite + Tea, the release does note that Coca-Cola’s North American R&D team “completed several rounds of consumer testing to fine-tune the formula for the amber-colored sparkling beverage.” For Coca-Cola, Sprite seems to be a reliable base for flavor remixes: In 2024, the limited-time Sprite Chill became the company’s best-selling drink innovation, and Sprite Winter Spiced Cranberry has returned several times as a holiday fan favorite since 2013. Meanwhile, the recent Spiced Coke experiment was phased out after just six months when it failed to land with customers. TikTok is already flooded with videos of fans trying Sprite + Tea, with some reviews commending the drink’s “strong tea flavor,” while others recommend that viewers stick with the DIY version. #interns #designed #cocacolas #new #sprite

WWW.FASTCOMPANY.COM

Interns designed Coca-Cola’s new Sprite + Tea flavor

The Coca-Cola Co. just announced its newest limited-time soda, and it’s a combination of Sprite and tea that was initially floated by a team of interns six years ago. Sprite + Tea just hit shelves earlier across the U.S. and Canada, and is expected to remain on the market through October. The soda is available in both regular and zero-sugar varieties, and, according to a press release, it “blends the crisp, lemon-lime refreshment of Sprite with the classically refreshing flavor of tea.” The new product arrives just a month after Coca-Cola announced better-than-anticipated first-quarter 2025 financial results, logging a 2% year-over-year revenue decline but maintaining its growth forecasts for 2025, unlike rival PepsiCo. For years now, Coca-Cola has been experimenting with new, unexpected flavor combinations designed to attract younger consumers, ranging from Spiced Coke to last summer’s Sprite Chill and the ever-popular seasonal rerelease Sprite Winter Spiced Cranberry. Most recently, the company introduced Orange Cream Coke, citing “growing demand among millennials and Gen Z-ers for fun, unexpected tastes and sensory experiences” as the inspiration behind the nostalgic flavor. [Photo: Coca-Cola] Unlike these other flavor plays from the company, Sprite + Tea might already be familiar to many fans. That’s because before it became an official product, the soda started as an idea floated by Coca-Cola interns that later became a viral DIY TikTok trend. TikTok saw it first In an interview with Ad Age, Coca-Cola Co. senior creative director A.P. Chaney explained that Sprite + Tea first landed on executives’ radars back in 2019, when a group of interns pitched a combination of the two beverages. “It was an R&D project, and interns were asked to come up with different innovations and marketing ideas for different brands, and Sprite + Tea was an ideation of that,” Chaney told Ad Age. From there, the idea seems to have sat on the back burner until summer 2023, when a DIY Sprite tea started popping up on TikTok. In an initial TikTok by Malaysian chef Hisham Raus, Raus is shown steeping Lipton tea bags in a regular bottle of Sprite and enjoying the concoction with a slice of lemon. The video, which has since racked up 19.8 million views and 1.3 million likes, has spawned dozens of copycat videos across platforms like YouTube Shorts and Instagram Reels. Food influencer @shophocho7798 re-created the concept in a YouTube video with 3.7 million views, calling the result “literally a carbonated Arnold Palmer.” In another YouTube short with 8.3 million views, creator Jordan Howlett declared the hack “delicious” and encouraged his 4.4 million subscribers to give it a try. “When [the trend] blew up on TikTok with millions of views, it was a gut check that we were on the right track,” Chaney said in the company’s press release. While it’s unlikely that Coca-Cola is actually using the tea bag hack to mass-produce Sprite + Tea, the release does note that Coca-Cola’s North American R&D team “completed several rounds of consumer testing to fine-tune the formula for the amber-colored sparkling beverage.” For Coca-Cola, Sprite seems to be a reliable base for flavor remixes: In 2024, the limited-time Sprite Chill became the company’s best-selling drink innovation, and Sprite Winter Spiced Cranberry has returned several times as a holiday fan favorite since 2013. Meanwhile, the recent Spiced Coke experiment was phased out after just six months when it failed to land with customers. TikTok is already flooded with videos of fans trying Sprite + Tea, with some reviews commending the drink’s “strong tea flavor,” while others recommend that viewers stick with the DIY version.

Katıl

Dosya