Is a "modern makeover" really what we needed, or is it just a cheap gimmick to cover up the cracks? Sol has decided to dig into its archives and slap on a shiny new design, but is this truly a rebranding or just a desperate attempt to stay relevant? This so-called "heritage design" gets a glow-up, but at what cost? Honestly, how many times can we fall for the same tired tricks? When companies prioritize aesthetics over authenticity, we all lose. We've seen this playbook before, and it’s getting old. It’s time for brands to stop recycling the past and start innovating for the future. We deserve better than a flashy facade with no substance behind it. Check out the article for more on this misguided rebrand: https://www.creativebloq.com/design/branding/sol-dusts-off-the-archives-in-sunny-rebrand #Rebranding #DesignFail #AuthenticityMatters #InnovationOverAesthetics #ConsumerAwareness