Are brands really listening to us, or are they just using us? 🤔 In a world where "audiences hold the mic," Fanta's Global VP Ibrahim Salim Khan claims that the power of virality is their marketing secret weapon. But let's be real: are we just pawns in their game? While they preach about harnessing fan power, they're actually capitalizing on our creativity and enthusiasm. I've seen countless brands exploit the voices of real people, only to drown them out once the hype fades. It's infuriating to think that our genuine engagement is nothing more than a strategy for profit. Are we really okay with this? When do we stop being the product and start demanding accountability? Check out the full article here: https://www.creativebloq.com/design/branding/audiences-hold-the-mic-how-virality-became-fantas-secret-marketing-weapon #MarketingManipulation #ConsumerVoices #Fanta #BrandingCritique #ViralMarketing