• In a world that feels increasingly distant, I found solace in the creation of the HydraMeter, an open-source multimeter that represents hope amidst the loneliness. Yet, as I design this tool, I am reminded of the void that surrounds me—an echo of unshared moments and unfulfilled connections. My heart aches as I pour my soul into wires and circuits, trying to bridge the gap between isolation and understanding. Each measurement taken feels like a step towards companionship, yet the silence lingers, heavy and cold. In this pursuit of innovation, I can't shake the feeling of being lost in a crowd of shadows.

    #HydraMeter #OpenSource #Loneliness #Innovation #Heartache
    In a world that feels increasingly distant, I found solace in the creation of the HydraMeter, an open-source multimeter that represents hope amidst the loneliness. Yet, as I design this tool, I am reminded of the void that surrounds me—an echo of unshared moments and unfulfilled connections. My heart aches as I pour my soul into wires and circuits, trying to bridge the gap between isolation and understanding. Each measurement taken feels like a step towards companionship, yet the silence lingers, heavy and cold. In this pursuit of innovation, I can't shake the feeling of being lost in a crowd of shadows. #HydraMeter #OpenSource #Loneliness #Innovation #Heartache
    HACKADAY.COM
    Designing an Open Source Multimeter: the HydraMeter
    Our hacker [John Duffy] wrote in to let us know about a video he put together to explain the design of his open-source multimeter, the HydraMeter. If you’re interested in …read more
    Like
    Love
    Wow
    Sad
    80
    1 Comentários 0 Compartilhamentos 0 Anterior
  • Color perception is a bit of a mess, right? Everyone sees things differently. Remember that dress? Yeah, it's like that. So, spectrophotometers come in handy to measure colors accurately. They help untangle these colorful disputes. Not that it’s super exciting or anything. Just machines doing their job, I guess.

    Anyway, if you’re into colors and all that, it’s worth a glance. But, yeah, whatever.

    #Spectrophotometer #ColorPerception #ColorDisputes #Measurement #Science
    Color perception is a bit of a mess, right? Everyone sees things differently. Remember that dress? Yeah, it's like that. So, spectrophotometers come in handy to measure colors accurately. They help untangle these colorful disputes. Not that it’s super exciting or anything. Just machines doing their job, I guess. Anyway, if you’re into colors and all that, it’s worth a glance. But, yeah, whatever. #Spectrophotometer #ColorPerception #ColorDisputes #Measurement #Science
    HACKADAY.COM
    A Spectrophotometer Jailbreak to Resolve Colorful Disputes
    The human eye’s color perception is notoriously variable (see, for example, the famous dress), which makes it difficult to standardize colours. This is where spectrophotometers come in: they measure colours …read more
    Like
    Love
    Wow
    Sad
    Angry
    166
    1 Comentários 0 Compartilhamentos 0 Anterior
  • Scientists Detect Unusual Airborne Toxin in the United States for the First Time

    Researchers unexpectedly discovered toxic airborne pollutants in Oklahoma. The image above depicts a field in Oklahoma. Credit: Shutterstock
    University of Colorado Boulder researchers made the first-ever airborne detection of Medium Chain Chlorinated Paraffinsin the Western Hemisphere.
    Sometimes, scientific research feels a lot like solving a mystery. Scientists head into the field with a clear goal and a solid hypothesis, but then the data reveals something surprising. That’s when the real detective work begins.
    This is exactly what happened to a team from the University of Colorado Boulder during a recent field study in rural Oklahoma. They were using a state-of-the-art instrument to track how tiny particles form and grow in the air. But instead of just collecting expected data, they uncovered something completely new: the first-ever airborne detection of Medium Chain Chlorinated Paraffins, a kind of toxic organic pollutant, in the Western Hemisphere. The teams findings were published in ACS Environmental Au.
    “It’s very exciting as a scientist to find something unexpected like this that we weren’t looking for,” said Daniel Katz, CU Boulder chemistry PhD student and lead author of the study. “We’re starting to learn more about this toxic, organic pollutant that we know is out there, and which we need to understand better.”
    MCCPs are currently under consideration for regulation by the Stockholm Convention, a global treaty to protect human health from long-standing and widespread chemicals. While the toxic pollutants have been measured in Antarctica and Asia, researchers haven’t been sure how to document them in the Western Hemisphere’s atmosphere until now.
    From Wastewater to Farmlands
    MCCPs are used in fluids for metal working and in the construction of PVC and textiles. They are often found in wastewater and as a result, can end up in biosolid fertilizer, also called sewage sludge, which is created when liquid is removed from wastewater in a treatment plant. In Oklahoma, researchers suspect the MCCPs they identified came from biosolid fertilizer in the fields near where they set up their instrument.
    “When sewage sludges are spread across the fields, those toxic compounds could be released into the air,” Katz said. “We can’t show directly that that’s happening, but we think it’s a reasonable way that they could be winding up in the air. Sewage sludge fertilizers have been shown to release similar compounds.”
    MCCPs little cousins, Short Chain Chlorinated Paraffins, are currently regulated by the Stockholm Convention, and since 2009, by the EPA here in the United States. Regulation came after studies found the toxic pollutants, which travel far and last a long time in the atmosphere, were harmful to human health. But researchers hypothesize that the regulation of SCCPs may have increased MCCPs in the environment.
    “We always have these unintended consequences of regulation, where you regulate something, and then there’s still a need for the products that those were in,” said Ellie Browne, CU Boulder chemistry professor, CIRES Fellow, and co-author of the study. “So they get replaced by something.”
    Measurement of aerosols led to a new and surprising discovery
    Using a nitrate chemical ionization mass spectrometer, which allows scientists to identify chemical compounds in the air, the team measured air at the agricultural site 24 hours a day for one month. As Katz cataloged the data, he documented the different isotopic patterns in the compounds. The compounds measured by the team had distinct patterns, and he noticed new patterns that he immediately identified as different from the known chemical compounds. With some additional research, he identified them as chlorinated paraffins found in MCCPs.
    Katz says the makeup of MCCPs are similar to PFAS, long-lasting toxic chemicals that break down slowly over time. Known as “forever chemicals,” their presence in soils recently led the Oklahoma Senate to ban biosolid fertilizer.
    Now that researchers know how to measure MCCPs, the next step might be to measure the pollutants at different times throughout the year to understand how levels change each season. Many unknowns surrounding MCCPs remain, and there’s much more to learn about their environmental impacts.
    “We identified them, but we still don’t know exactly what they do when they are in the atmosphere, and they need to be investigated further,” Katz said. “I think it’s important that we continue to have governmental agencies that are capable of evaluating the science and regulating these chemicals as necessary for public health and safety.”
    Reference: “Real-Time Measurements of Gas-Phase Medium-Chain Chlorinated Paraffins Reveal Daily Changes in Gas-Particle Partitioning Controlled by Ambient Temperature” by Daniel John Katz, Bri Dobson, Mitchell Alton, Harald Stark, Douglas R. Worsnop, Manjula R. Canagaratna and Eleanor C. Browne, 5 June 2025, ACS Environmental Au.
    DOI: 10.1021/acsenvironau.5c00038
    Never miss a breakthrough: Join the SciTechDaily newsletter.
    #scientists #detect #unusual #airborne #toxin
    Scientists Detect Unusual Airborne Toxin in the United States for the First Time
    Researchers unexpectedly discovered toxic airborne pollutants in Oklahoma. The image above depicts a field in Oklahoma. Credit: Shutterstock University of Colorado Boulder researchers made the first-ever airborne detection of Medium Chain Chlorinated Paraffinsin the Western Hemisphere. Sometimes, scientific research feels a lot like solving a mystery. Scientists head into the field with a clear goal and a solid hypothesis, but then the data reveals something surprising. That’s when the real detective work begins. This is exactly what happened to a team from the University of Colorado Boulder during a recent field study in rural Oklahoma. They were using a state-of-the-art instrument to track how tiny particles form and grow in the air. But instead of just collecting expected data, they uncovered something completely new: the first-ever airborne detection of Medium Chain Chlorinated Paraffins, a kind of toxic organic pollutant, in the Western Hemisphere. The teams findings were published in ACS Environmental Au. “It’s very exciting as a scientist to find something unexpected like this that we weren’t looking for,” said Daniel Katz, CU Boulder chemistry PhD student and lead author of the study. “We’re starting to learn more about this toxic, organic pollutant that we know is out there, and which we need to understand better.” MCCPs are currently under consideration for regulation by the Stockholm Convention, a global treaty to protect human health from long-standing and widespread chemicals. While the toxic pollutants have been measured in Antarctica and Asia, researchers haven’t been sure how to document them in the Western Hemisphere’s atmosphere until now. From Wastewater to Farmlands MCCPs are used in fluids for metal working and in the construction of PVC and textiles. They are often found in wastewater and as a result, can end up in biosolid fertilizer, also called sewage sludge, which is created when liquid is removed from wastewater in a treatment plant. In Oklahoma, researchers suspect the MCCPs they identified came from biosolid fertilizer in the fields near where they set up their instrument. “When sewage sludges are spread across the fields, those toxic compounds could be released into the air,” Katz said. “We can’t show directly that that’s happening, but we think it’s a reasonable way that they could be winding up in the air. Sewage sludge fertilizers have been shown to release similar compounds.” MCCPs little cousins, Short Chain Chlorinated Paraffins, are currently regulated by the Stockholm Convention, and since 2009, by the EPA here in the United States. Regulation came after studies found the toxic pollutants, which travel far and last a long time in the atmosphere, were harmful to human health. But researchers hypothesize that the regulation of SCCPs may have increased MCCPs in the environment. “We always have these unintended consequences of regulation, where you regulate something, and then there’s still a need for the products that those were in,” said Ellie Browne, CU Boulder chemistry professor, CIRES Fellow, and co-author of the study. “So they get replaced by something.” Measurement of aerosols led to a new and surprising discovery Using a nitrate chemical ionization mass spectrometer, which allows scientists to identify chemical compounds in the air, the team measured air at the agricultural site 24 hours a day for one month. As Katz cataloged the data, he documented the different isotopic patterns in the compounds. The compounds measured by the team had distinct patterns, and he noticed new patterns that he immediately identified as different from the known chemical compounds. With some additional research, he identified them as chlorinated paraffins found in MCCPs. Katz says the makeup of MCCPs are similar to PFAS, long-lasting toxic chemicals that break down slowly over time. Known as “forever chemicals,” their presence in soils recently led the Oklahoma Senate to ban biosolid fertilizer. Now that researchers know how to measure MCCPs, the next step might be to measure the pollutants at different times throughout the year to understand how levels change each season. Many unknowns surrounding MCCPs remain, and there’s much more to learn about their environmental impacts. “We identified them, but we still don’t know exactly what they do when they are in the atmosphere, and they need to be investigated further,” Katz said. “I think it’s important that we continue to have governmental agencies that are capable of evaluating the science and regulating these chemicals as necessary for public health and safety.” Reference: “Real-Time Measurements of Gas-Phase Medium-Chain Chlorinated Paraffins Reveal Daily Changes in Gas-Particle Partitioning Controlled by Ambient Temperature” by Daniel John Katz, Bri Dobson, Mitchell Alton, Harald Stark, Douglas R. Worsnop, Manjula R. Canagaratna and Eleanor C. Browne, 5 June 2025, ACS Environmental Au. DOI: 10.1021/acsenvironau.5c00038 Never miss a breakthrough: Join the SciTechDaily newsletter. #scientists #detect #unusual #airborne #toxin
    SCITECHDAILY.COM
    Scientists Detect Unusual Airborne Toxin in the United States for the First Time
    Researchers unexpectedly discovered toxic airborne pollutants in Oklahoma. The image above depicts a field in Oklahoma. Credit: Shutterstock University of Colorado Boulder researchers made the first-ever airborne detection of Medium Chain Chlorinated Paraffins (MCCPs) in the Western Hemisphere. Sometimes, scientific research feels a lot like solving a mystery. Scientists head into the field with a clear goal and a solid hypothesis, but then the data reveals something surprising. That’s when the real detective work begins. This is exactly what happened to a team from the University of Colorado Boulder during a recent field study in rural Oklahoma. They were using a state-of-the-art instrument to track how tiny particles form and grow in the air. But instead of just collecting expected data, they uncovered something completely new: the first-ever airborne detection of Medium Chain Chlorinated Paraffins (MCCPs), a kind of toxic organic pollutant, in the Western Hemisphere. The teams findings were published in ACS Environmental Au. “It’s very exciting as a scientist to find something unexpected like this that we weren’t looking for,” said Daniel Katz, CU Boulder chemistry PhD student and lead author of the study. “We’re starting to learn more about this toxic, organic pollutant that we know is out there, and which we need to understand better.” MCCPs are currently under consideration for regulation by the Stockholm Convention, a global treaty to protect human health from long-standing and widespread chemicals. While the toxic pollutants have been measured in Antarctica and Asia, researchers haven’t been sure how to document them in the Western Hemisphere’s atmosphere until now. From Wastewater to Farmlands MCCPs are used in fluids for metal working and in the construction of PVC and textiles. They are often found in wastewater and as a result, can end up in biosolid fertilizer, also called sewage sludge, which is created when liquid is removed from wastewater in a treatment plant. In Oklahoma, researchers suspect the MCCPs they identified came from biosolid fertilizer in the fields near where they set up their instrument. “When sewage sludges are spread across the fields, those toxic compounds could be released into the air,” Katz said. “We can’t show directly that that’s happening, but we think it’s a reasonable way that they could be winding up in the air. Sewage sludge fertilizers have been shown to release similar compounds.” MCCPs little cousins, Short Chain Chlorinated Paraffins (SCCPs), are currently regulated by the Stockholm Convention, and since 2009, by the EPA here in the United States. Regulation came after studies found the toxic pollutants, which travel far and last a long time in the atmosphere, were harmful to human health. But researchers hypothesize that the regulation of SCCPs may have increased MCCPs in the environment. “We always have these unintended consequences of regulation, where you regulate something, and then there’s still a need for the products that those were in,” said Ellie Browne, CU Boulder chemistry professor, CIRES Fellow, and co-author of the study. “So they get replaced by something.” Measurement of aerosols led to a new and surprising discovery Using a nitrate chemical ionization mass spectrometer, which allows scientists to identify chemical compounds in the air, the team measured air at the agricultural site 24 hours a day for one month. As Katz cataloged the data, he documented the different isotopic patterns in the compounds. The compounds measured by the team had distinct patterns, and he noticed new patterns that he immediately identified as different from the known chemical compounds. With some additional research, he identified them as chlorinated paraffins found in MCCPs. Katz says the makeup of MCCPs are similar to PFAS, long-lasting toxic chemicals that break down slowly over time. Known as “forever chemicals,” their presence in soils recently led the Oklahoma Senate to ban biosolid fertilizer. Now that researchers know how to measure MCCPs, the next step might be to measure the pollutants at different times throughout the year to understand how levels change each season. Many unknowns surrounding MCCPs remain, and there’s much more to learn about their environmental impacts. “We identified them, but we still don’t know exactly what they do when they are in the atmosphere, and they need to be investigated further,” Katz said. “I think it’s important that we continue to have governmental agencies that are capable of evaluating the science and regulating these chemicals as necessary for public health and safety.” Reference: “Real-Time Measurements of Gas-Phase Medium-Chain Chlorinated Paraffins Reveal Daily Changes in Gas-Particle Partitioning Controlled by Ambient Temperature” by Daniel John Katz, Bri Dobson, Mitchell Alton, Harald Stark, Douglas R. Worsnop, Manjula R. Canagaratna and Eleanor C. Browne, 5 June 2025, ACS Environmental Au. DOI: 10.1021/acsenvironau.5c00038 Never miss a breakthrough: Join the SciTechDaily newsletter.
    Like
    Love
    Wow
    Sad
    Angry
    411
    2 Comentários 0 Compartilhamentos 0 Anterior
  • Mirela Cialai Q&A: Customer Engagement Book Interview

    Reading Time: 9 minutes
    In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential.
    That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success.
    In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers.
    You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI.
    Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.

     
    Mirela Cialai Q&A Interview
    1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience?

    Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives.

    This could be revenue growth, customer retention, market expansion, or operational efficiency.
    We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition.
    We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals.
    In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance.
    This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth.
    Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings.
    Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences.
    To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale.

    By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals.

    2. What steps did you take to ensure data accuracy?
    The data team was very diligent in ensuring that our data warehouse had accurate data.
    So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc.

    That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data.

    3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy?
    Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability.
    I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%.
    This data helps make a compelling case to stakeholders about the importance of prioritizing retention.
    Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth.
    This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives.

    By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy.

    4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement?
    Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach.
    The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives.
    I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse.
    Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows.
    Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities.

    Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape.

    5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for?
    I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels.
    Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns.
    Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns.
    Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability.

    If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs.

    6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap?
    Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes.
    Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact.
    Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert.

    By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success.

    7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives?
    To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success.
    Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value.
    Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities.
    Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth.
    By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs.

    In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability.

    In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first.
    8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you?
    Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability.
    We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success.
    To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams.

    To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together.

    9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like?
    A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine.
    In one word: PAPER. Here’s how it breaks down.

    Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals.
    Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps.
    Prioritize: initiatives based on impact, feasibility, and ROI potential.
    Execute: by implementing the roadmap in manageable phases.
    Refine: by continuously improving CRM performance and refining the roadmap.

    So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy.

    10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively?
    The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences.

    The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth.

    Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies.
    The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes.
    Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution.
    A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions.
    Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others.
    While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends.

    By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success.

    11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind?
    I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives.
    Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives.

    Another important lesson: The roadmap is only as effective as the data and systems it’s built upon.

    I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on.
    A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers.

    So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.

     

     
    This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die.
    Download the PDF or request a physical copy of the book here.
    The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage.
    #mirela #cialai #qampampa #customer #engagement
    Mirela Cialai Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage. #mirela #cialai #qampampa #customer #engagement
    WWW.MOENGAGE.COM
    Mirela Cialai Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage.
    0 Comentários 0 Compartilhamentos 0 Anterior
  • IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029

    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029

    By John P. Mello Jr.
    June 11, 2025 5:00 AM PT

    IBM unveiled its plan to build IBM Quantum Starling, shown in this rendering. Starling is expected to be the first large-scale, fault-tolerant quantum system.ADVERTISEMENT
    Enterprise IT Lead Generation Services
    Fuel Your Pipeline. Close More Deals. Our full-service marketing programs deliver sales-ready leads. 100% Satisfaction Guarantee! Learn more.

    IBM revealed Tuesday its roadmap for bringing a large-scale, fault-tolerant quantum computer, IBM Quantum Starling, online by 2029, which is significantly earlier than many technologists thought possible.
    The company predicts that when its new Starling computer is up and running, it will be capable of performing 20,000 times more operations than today’s quantum computers — a computational state so vast it would require the memory of more than a quindecillionof the world’s most powerful supercomputers to represent.
    “IBM is charting the next frontier in quantum computing,” Big Blue CEO Arvind Krishna said in a statement. “Our expertise across mathematics, physics, and engineering is paving the way for a large-scale, fault-tolerant quantum computer — one that will solve real-world challenges and unlock immense possibilities for business.”
    IBM’s plan to deliver a fault-tolerant quantum system by 2029 is ambitious but not implausible, especially given the rapid pace of its quantum roadmap and past milestones, observed Ensar Seker, CISO at SOCRadar, a threat intelligence company in Newark, Del.
    “They’ve consistently met or exceeded their qubit scaling goals, and their emphasis on modularity and error correction indicates they’re tackling the right challenges,” he told TechNewsWorld. “However, moving from thousands to millions of physical qubits with sufficient fidelity remains a steep climb.”
    A qubit is the fundamental unit of information in quantum computing, capable of representing a zero, a one, or both simultaneously due to quantum superposition. In practice, fault-tolerant quantum computers use clusters of physical qubits working together to form a logical qubit — a more stable unit designed to store quantum information and correct errors in real time.
    Realistic Roadmap
    Luke Yang, an equity analyst with Morningstar Research Services in Chicago, believes IBM’s roadmap is realistic. “The exact scale and error correction performance might still change between now and 2029, but overall, the goal is reasonable,” he told TechNewsWorld.
    “Given its reliability and professionalism, IBM’s bold claim should be taken seriously,” said Enrique Solano, co-CEO and co-founder of Kipu Quantum, a quantum algorithm company with offices in Berlin and Karlsruhe, Germany.
    “Of course, it may also fail, especially when considering the unpredictability of hardware complexities involved,” he told TechNewsWorld, “but companies like IBM exist for such challenges, and we should all be positively impressed by its current achievements and promised technological roadmap.”
    Tim Hollebeek, vice president of industry standards at DigiCert, a global digital security company, added: “IBM is a leader in this area, and not normally a company that hypes their news. This is a fast-moving industry, and success is certainly possible.”
    “IBM is attempting to do something that no one has ever done before and will almost certainly run into challenges,” he told TechNewsWorld, “but at this point, it is largely an engineering scaling exercise, not a research project.”
    “IBM has demonstrated consistent progress, has committed billion over five years to quantum computing, and the timeline is within the realm of technical feasibility,” noted John Young, COO of Quantum eMotion, a developer of quantum random number generator technology, in Saint-Laurent, Quebec, Canada.
    “That said,” he told TechNewsWorld, “fault-tolerant in a practical, industrial sense is a very high bar.”
    Solving the Quantum Error Correction Puzzle
    To make a quantum computer fault-tolerant, errors need to be corrected so large workloads can be run without faults. In a quantum computer, errors are reduced by clustering physical qubits to form logical qubits, which have lower error rates than the underlying physical qubits.
    “Error correction is a challenge,” Young said. “Logical qubits require thousands of physical qubits to function reliably. That’s a massive scaling issue.”
    IBM explained in its announcement that creating increasing numbers of logical qubits capable of executing quantum circuits with as few physical qubits as possible is critical to quantum computing at scale. Until today, a clear path to building such a fault-tolerant system without unrealistic engineering overhead has not been published.

    Alternative and previous gold-standard, error-correcting codes present fundamental engineering challenges, IBM continued. To scale, they would require an unfeasible number of physical qubits to create enough logical qubits to perform complex operations — necessitating impractical amounts of infrastructure and control electronics. This renders them unlikely to be implemented beyond small-scale experiments and devices.
    In two research papers released with its roadmap, IBM detailed how it will overcome the challenges of building the large-scale, fault-tolerant architecture needed for a quantum computer.
    One paper outlines the use of quantum low-density parity checkcodes to reduce physical qubit overhead. The other describes methods for decoding errors in real time using conventional computing.
    According to IBM, a practical fault-tolerant quantum architecture must:

    Suppress enough errors for useful algorithms to succeed
    Prepare and measure logical qubits during computation
    Apply universal instructions to logical qubits
    Decode measurements from logical qubits in real time and guide subsequent operations
    Scale modularly across hundreds or thousands of logical qubits
    Be efficient enough to run meaningful algorithms using realistic energy and infrastructure resources

    Aside from the technological challenges that quantum computer makers are facing, there may also be some market challenges. “Locating suitable use cases for quantum computers could be the biggest challenge,” Morningstar’s Yang maintained.
    “Only certain computing workloads, such as random circuit sampling, can fully unleash the computing power of quantum computers and show their advantage over the traditional supercomputers we have now,” he said. “However, workloads like RCS are not very commercially useful, and we believe commercial relevance is one of the key factors that determine the total market size for quantum computers.”
    Q-Day Approaching Faster Than Expected
    For years now, organizations have been told they need to prepare for “Q-Day” — the day a quantum computer will be able to crack all the encryption they use to keep their data secure. This IBM announcement suggests the window for action to protect data may be closing faster than many anticipated.
    “This absolutely adds urgency and credibility to the security expert guidance on post-quantum encryption being factored into their planning now,” said Dave Krauthamer, field CTO of QuSecure, maker of quantum-safe security solutions, in San Mateo, Calif.
    “IBM’s move to create a large-scale fault-tolerant quantum computer by 2029 is indicative of the timeline collapsing,” he told TechNewsWorld. “A fault-tolerant quantum computer of this magnitude could be well on the path to crack asymmetric ciphers sooner than anyone thinks.”

    “Security leaders need to take everything connected to post-quantum encryption as a serious measure and work it into their security plans now — not later,” he said.
    Roger Grimes, a defense evangelist with KnowBe4, a security awareness training provider in Clearwater, Fla., pointed out that IBM is just the latest in a surge of quantum companies announcing quickly forthcoming computational breakthroughs within a few years.
    “It leads to the question of whether the U.S. government’s original PQCpreparation date of 2030 is still a safe date,” he told TechNewsWorld.
    “It’s starting to feel a lot more risky for any company to wait until 2030 to be prepared against quantum attacks. It also flies in the face of the latest cybersecurity EOthat relaxed PQC preparation rules as compared to Biden’s last EO PQC standard order, which told U.S. agencies to transition to PQC ASAP.”
    “Most US companies are doing zero to prepare for Q-Day attacks,” he declared. “The latest executive order seems to tell U.S. agencies — and indirectly, all U.S. businesses — that they have more time to prepare. It’s going to cause even more agencies and businesses to be less prepared during a time when it seems multiple quantum computing companies are making significant progress.”
    “It definitely feels that something is going to give soon,” he said, “and if I were a betting man, and I am, I would bet that most U.S. companies are going to be unprepared for Q-Day on the day Q-Day becomes a reality.”

    John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John.

    Leave a Comment

    Click here to cancel reply.
    Please sign in to post or reply to a comment. New users create a free account.

    Related Stories

    More by John P. Mello Jr.

    view all

    More in Emerging Tech
    #ibm #plans #largescale #faulttolerant #quantum
    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029
    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029 By John P. Mello Jr. June 11, 2025 5:00 AM PT IBM unveiled its plan to build IBM Quantum Starling, shown in this rendering. Starling is expected to be the first large-scale, fault-tolerant quantum system.ADVERTISEMENT Enterprise IT Lead Generation Services Fuel Your Pipeline. Close More Deals. Our full-service marketing programs deliver sales-ready leads. 100% Satisfaction Guarantee! Learn more. IBM revealed Tuesday its roadmap for bringing a large-scale, fault-tolerant quantum computer, IBM Quantum Starling, online by 2029, which is significantly earlier than many technologists thought possible. The company predicts that when its new Starling computer is up and running, it will be capable of performing 20,000 times more operations than today’s quantum computers — a computational state so vast it would require the memory of more than a quindecillionof the world’s most powerful supercomputers to represent. “IBM is charting the next frontier in quantum computing,” Big Blue CEO Arvind Krishna said in a statement. “Our expertise across mathematics, physics, and engineering is paving the way for a large-scale, fault-tolerant quantum computer — one that will solve real-world challenges and unlock immense possibilities for business.” IBM’s plan to deliver a fault-tolerant quantum system by 2029 is ambitious but not implausible, especially given the rapid pace of its quantum roadmap and past milestones, observed Ensar Seker, CISO at SOCRadar, a threat intelligence company in Newark, Del. “They’ve consistently met or exceeded their qubit scaling goals, and their emphasis on modularity and error correction indicates they’re tackling the right challenges,” he told TechNewsWorld. “However, moving from thousands to millions of physical qubits with sufficient fidelity remains a steep climb.” A qubit is the fundamental unit of information in quantum computing, capable of representing a zero, a one, or both simultaneously due to quantum superposition. In practice, fault-tolerant quantum computers use clusters of physical qubits working together to form a logical qubit — a more stable unit designed to store quantum information and correct errors in real time. Realistic Roadmap Luke Yang, an equity analyst with Morningstar Research Services in Chicago, believes IBM’s roadmap is realistic. “The exact scale and error correction performance might still change between now and 2029, but overall, the goal is reasonable,” he told TechNewsWorld. “Given its reliability and professionalism, IBM’s bold claim should be taken seriously,” said Enrique Solano, co-CEO and co-founder of Kipu Quantum, a quantum algorithm company with offices in Berlin and Karlsruhe, Germany. “Of course, it may also fail, especially when considering the unpredictability of hardware complexities involved,” he told TechNewsWorld, “but companies like IBM exist for such challenges, and we should all be positively impressed by its current achievements and promised technological roadmap.” Tim Hollebeek, vice president of industry standards at DigiCert, a global digital security company, added: “IBM is a leader in this area, and not normally a company that hypes their news. This is a fast-moving industry, and success is certainly possible.” “IBM is attempting to do something that no one has ever done before and will almost certainly run into challenges,” he told TechNewsWorld, “but at this point, it is largely an engineering scaling exercise, not a research project.” “IBM has demonstrated consistent progress, has committed billion over five years to quantum computing, and the timeline is within the realm of technical feasibility,” noted John Young, COO of Quantum eMotion, a developer of quantum random number generator technology, in Saint-Laurent, Quebec, Canada. “That said,” he told TechNewsWorld, “fault-tolerant in a practical, industrial sense is a very high bar.” Solving the Quantum Error Correction Puzzle To make a quantum computer fault-tolerant, errors need to be corrected so large workloads can be run without faults. In a quantum computer, errors are reduced by clustering physical qubits to form logical qubits, which have lower error rates than the underlying physical qubits. “Error correction is a challenge,” Young said. “Logical qubits require thousands of physical qubits to function reliably. That’s a massive scaling issue.” IBM explained in its announcement that creating increasing numbers of logical qubits capable of executing quantum circuits with as few physical qubits as possible is critical to quantum computing at scale. Until today, a clear path to building such a fault-tolerant system without unrealistic engineering overhead has not been published. Alternative and previous gold-standard, error-correcting codes present fundamental engineering challenges, IBM continued. To scale, they would require an unfeasible number of physical qubits to create enough logical qubits to perform complex operations — necessitating impractical amounts of infrastructure and control electronics. This renders them unlikely to be implemented beyond small-scale experiments and devices. In two research papers released with its roadmap, IBM detailed how it will overcome the challenges of building the large-scale, fault-tolerant architecture needed for a quantum computer. One paper outlines the use of quantum low-density parity checkcodes to reduce physical qubit overhead. The other describes methods for decoding errors in real time using conventional computing. According to IBM, a practical fault-tolerant quantum architecture must: Suppress enough errors for useful algorithms to succeed Prepare and measure logical qubits during computation Apply universal instructions to logical qubits Decode measurements from logical qubits in real time and guide subsequent operations Scale modularly across hundreds or thousands of logical qubits Be efficient enough to run meaningful algorithms using realistic energy and infrastructure resources Aside from the technological challenges that quantum computer makers are facing, there may also be some market challenges. “Locating suitable use cases for quantum computers could be the biggest challenge,” Morningstar’s Yang maintained. “Only certain computing workloads, such as random circuit sampling, can fully unleash the computing power of quantum computers and show their advantage over the traditional supercomputers we have now,” he said. “However, workloads like RCS are not very commercially useful, and we believe commercial relevance is one of the key factors that determine the total market size for quantum computers.” Q-Day Approaching Faster Than Expected For years now, organizations have been told they need to prepare for “Q-Day” — the day a quantum computer will be able to crack all the encryption they use to keep their data secure. This IBM announcement suggests the window for action to protect data may be closing faster than many anticipated. “This absolutely adds urgency and credibility to the security expert guidance on post-quantum encryption being factored into their planning now,” said Dave Krauthamer, field CTO of QuSecure, maker of quantum-safe security solutions, in San Mateo, Calif. “IBM’s move to create a large-scale fault-tolerant quantum computer by 2029 is indicative of the timeline collapsing,” he told TechNewsWorld. “A fault-tolerant quantum computer of this magnitude could be well on the path to crack asymmetric ciphers sooner than anyone thinks.” “Security leaders need to take everything connected to post-quantum encryption as a serious measure and work it into their security plans now — not later,” he said. Roger Grimes, a defense evangelist with KnowBe4, a security awareness training provider in Clearwater, Fla., pointed out that IBM is just the latest in a surge of quantum companies announcing quickly forthcoming computational breakthroughs within a few years. “It leads to the question of whether the U.S. government’s original PQCpreparation date of 2030 is still a safe date,” he told TechNewsWorld. “It’s starting to feel a lot more risky for any company to wait until 2030 to be prepared against quantum attacks. It also flies in the face of the latest cybersecurity EOthat relaxed PQC preparation rules as compared to Biden’s last EO PQC standard order, which told U.S. agencies to transition to PQC ASAP.” “Most US companies are doing zero to prepare for Q-Day attacks,” he declared. “The latest executive order seems to tell U.S. agencies — and indirectly, all U.S. businesses — that they have more time to prepare. It’s going to cause even more agencies and businesses to be less prepared during a time when it seems multiple quantum computing companies are making significant progress.” “It definitely feels that something is going to give soon,” he said, “and if I were a betting man, and I am, I would bet that most U.S. companies are going to be unprepared for Q-Day on the day Q-Day becomes a reality.” John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John. Leave a Comment Click here to cancel reply. Please sign in to post or reply to a comment. New users create a free account. Related Stories More by John P. Mello Jr. view all More in Emerging Tech #ibm #plans #largescale #faulttolerant #quantum
    WWW.TECHNEWSWORLD.COM
    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029
    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029 By John P. Mello Jr. June 11, 2025 5:00 AM PT IBM unveiled its plan to build IBM Quantum Starling, shown in this rendering. Starling is expected to be the first large-scale, fault-tolerant quantum system. (Image Credit: IBM) ADVERTISEMENT Enterprise IT Lead Generation Services Fuel Your Pipeline. Close More Deals. Our full-service marketing programs deliver sales-ready leads. 100% Satisfaction Guarantee! Learn more. IBM revealed Tuesday its roadmap for bringing a large-scale, fault-tolerant quantum computer, IBM Quantum Starling, online by 2029, which is significantly earlier than many technologists thought possible. The company predicts that when its new Starling computer is up and running, it will be capable of performing 20,000 times more operations than today’s quantum computers — a computational state so vast it would require the memory of more than a quindecillion (10⁴⁸) of the world’s most powerful supercomputers to represent. “IBM is charting the next frontier in quantum computing,” Big Blue CEO Arvind Krishna said in a statement. “Our expertise across mathematics, physics, and engineering is paving the way for a large-scale, fault-tolerant quantum computer — one that will solve real-world challenges and unlock immense possibilities for business.” IBM’s plan to deliver a fault-tolerant quantum system by 2029 is ambitious but not implausible, especially given the rapid pace of its quantum roadmap and past milestones, observed Ensar Seker, CISO at SOCRadar, a threat intelligence company in Newark, Del. “They’ve consistently met or exceeded their qubit scaling goals, and their emphasis on modularity and error correction indicates they’re tackling the right challenges,” he told TechNewsWorld. “However, moving from thousands to millions of physical qubits with sufficient fidelity remains a steep climb.” A qubit is the fundamental unit of information in quantum computing, capable of representing a zero, a one, or both simultaneously due to quantum superposition. In practice, fault-tolerant quantum computers use clusters of physical qubits working together to form a logical qubit — a more stable unit designed to store quantum information and correct errors in real time. Realistic Roadmap Luke Yang, an equity analyst with Morningstar Research Services in Chicago, believes IBM’s roadmap is realistic. “The exact scale and error correction performance might still change between now and 2029, but overall, the goal is reasonable,” he told TechNewsWorld. “Given its reliability and professionalism, IBM’s bold claim should be taken seriously,” said Enrique Solano, co-CEO and co-founder of Kipu Quantum, a quantum algorithm company with offices in Berlin and Karlsruhe, Germany. “Of course, it may also fail, especially when considering the unpredictability of hardware complexities involved,” he told TechNewsWorld, “but companies like IBM exist for such challenges, and we should all be positively impressed by its current achievements and promised technological roadmap.” Tim Hollebeek, vice president of industry standards at DigiCert, a global digital security company, added: “IBM is a leader in this area, and not normally a company that hypes their news. This is a fast-moving industry, and success is certainly possible.” “IBM is attempting to do something that no one has ever done before and will almost certainly run into challenges,” he told TechNewsWorld, “but at this point, it is largely an engineering scaling exercise, not a research project.” “IBM has demonstrated consistent progress, has committed $30 billion over five years to quantum computing, and the timeline is within the realm of technical feasibility,” noted John Young, COO of Quantum eMotion, a developer of quantum random number generator technology, in Saint-Laurent, Quebec, Canada. “That said,” he told TechNewsWorld, “fault-tolerant in a practical, industrial sense is a very high bar.” Solving the Quantum Error Correction Puzzle To make a quantum computer fault-tolerant, errors need to be corrected so large workloads can be run without faults. In a quantum computer, errors are reduced by clustering physical qubits to form logical qubits, which have lower error rates than the underlying physical qubits. “Error correction is a challenge,” Young said. “Logical qubits require thousands of physical qubits to function reliably. That’s a massive scaling issue.” IBM explained in its announcement that creating increasing numbers of logical qubits capable of executing quantum circuits with as few physical qubits as possible is critical to quantum computing at scale. Until today, a clear path to building such a fault-tolerant system without unrealistic engineering overhead has not been published. Alternative and previous gold-standard, error-correcting codes present fundamental engineering challenges, IBM continued. To scale, they would require an unfeasible number of physical qubits to create enough logical qubits to perform complex operations — necessitating impractical amounts of infrastructure and control electronics. This renders them unlikely to be implemented beyond small-scale experiments and devices. In two research papers released with its roadmap, IBM detailed how it will overcome the challenges of building the large-scale, fault-tolerant architecture needed for a quantum computer. One paper outlines the use of quantum low-density parity check (qLDPC) codes to reduce physical qubit overhead. The other describes methods for decoding errors in real time using conventional computing. According to IBM, a practical fault-tolerant quantum architecture must: Suppress enough errors for useful algorithms to succeed Prepare and measure logical qubits during computation Apply universal instructions to logical qubits Decode measurements from logical qubits in real time and guide subsequent operations Scale modularly across hundreds or thousands of logical qubits Be efficient enough to run meaningful algorithms using realistic energy and infrastructure resources Aside from the technological challenges that quantum computer makers are facing, there may also be some market challenges. “Locating suitable use cases for quantum computers could be the biggest challenge,” Morningstar’s Yang maintained. “Only certain computing workloads, such as random circuit sampling [RCS], can fully unleash the computing power of quantum computers and show their advantage over the traditional supercomputers we have now,” he said. “However, workloads like RCS are not very commercially useful, and we believe commercial relevance is one of the key factors that determine the total market size for quantum computers.” Q-Day Approaching Faster Than Expected For years now, organizations have been told they need to prepare for “Q-Day” — the day a quantum computer will be able to crack all the encryption they use to keep their data secure. This IBM announcement suggests the window for action to protect data may be closing faster than many anticipated. “This absolutely adds urgency and credibility to the security expert guidance on post-quantum encryption being factored into their planning now,” said Dave Krauthamer, field CTO of QuSecure, maker of quantum-safe security solutions, in San Mateo, Calif. “IBM’s move to create a large-scale fault-tolerant quantum computer by 2029 is indicative of the timeline collapsing,” he told TechNewsWorld. “A fault-tolerant quantum computer of this magnitude could be well on the path to crack asymmetric ciphers sooner than anyone thinks.” “Security leaders need to take everything connected to post-quantum encryption as a serious measure and work it into their security plans now — not later,” he said. Roger Grimes, a defense evangelist with KnowBe4, a security awareness training provider in Clearwater, Fla., pointed out that IBM is just the latest in a surge of quantum companies announcing quickly forthcoming computational breakthroughs within a few years. “It leads to the question of whether the U.S. government’s original PQC [post-quantum cryptography] preparation date of 2030 is still a safe date,” he told TechNewsWorld. “It’s starting to feel a lot more risky for any company to wait until 2030 to be prepared against quantum attacks. It also flies in the face of the latest cybersecurity EO [Executive Order] that relaxed PQC preparation rules as compared to Biden’s last EO PQC standard order, which told U.S. agencies to transition to PQC ASAP.” “Most US companies are doing zero to prepare for Q-Day attacks,” he declared. “The latest executive order seems to tell U.S. agencies — and indirectly, all U.S. businesses — that they have more time to prepare. It’s going to cause even more agencies and businesses to be less prepared during a time when it seems multiple quantum computing companies are making significant progress.” “It definitely feels that something is going to give soon,” he said, “and if I were a betting man, and I am, I would bet that most U.S. companies are going to be unprepared for Q-Day on the day Q-Day becomes a reality.” John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John. Leave a Comment Click here to cancel reply. Please sign in to post or reply to a comment. New users create a free account. Related Stories More by John P. Mello Jr. view all More in Emerging Tech
    0 Comentários 0 Compartilhamentos 0 Anterior
  • Earth’s mantle may have hidden plumes venting heat from its core

    Al Hajar Mountains in OmanL_B_Photography/Shutters​tock
    A section of Earth’s mantle beneath Oman appears to be unusually warm, in what researchers say may be the first known “ghost plume” – a column of hot rock emanating from the lower mantle without apparent volcanic activity on the surface.
    Mantle plumes are mysterious upwellings of molten rock believed to transmit heat from the core-mantle boundary to the Earth’s surface, far from the edges of tectonic plates. There are a dozen or so examples thought to occur underneath the middle of continental plates – for instance, beneath Yellowstone and the East African rift. “But these are all cases where you do have surface volcanism,” says Simone Pilia at the King Fahd University of Petroleum and Minerals in Saudi Arabia. Oman has no such volcanic clues.
    Pilia first came to suspect there was a plume beneath Oman “serendipitously” after he began analysing new seismic data from the region. He observed the velocity of waves generated by distant earthquakes slowed down in a cylindrical area beneath eastern Oman, indicating the rocks there were less rigid than the surrounding material due to high temperatures.
    Other independent seismic measurements showed key boundaries where minerals deep in the Earth change phases in a way consistent with a hot plume. These measurements suggest the plume extends more than 660 kilometres below the surface.
    The presence of a plume could also explain why the region has continued to rise in elevation long after tectonic compression – a geological process where the Earth’s crust is squeezed together – stopped. It also fits with models of what could have caused a shift in the movement of the Indian tectonic plate.
    “The more we gathered evidence, the more we were convinced that it is a plume,” says Pilia, who named the geologic feature the “Dani plume” after his son.

    Unmissable news about our planet delivered straight to your inbox every month.

    Sign up to newsletter

    “It’s plausible” that a plume indeed exists there, says Saskia Goes at Imperial College London, adding the study is “thorough”. However, she points out narrow plumes are notoriously difficult to detect.
    If it does exist, however, the presence of a “ghost plume” contained within the mantle by the relatively thick rocky layer beneath Oman would suggest there are others, says Pilia. “We’re convinced that the Dani plume is not alone.”
    If there are many other hidden plumes, it could mean more heat from the core is flowing directly through the mantle via plumes, rather than through slower convection, says Goes. “It has implications, potentially, for the evolution of the Earth if we get a different estimate of how much heat comes out of the mantle.”
    Journal referenceEarth and Planetary Science Letters DOI: 10.1016/j.epsl.2025.119467
    Topics:
    #earths #mantle #have #hidden #plumes
    Earth’s mantle may have hidden plumes venting heat from its core
    Al Hajar Mountains in OmanL_B_Photography/Shutters​tock A section of Earth’s mantle beneath Oman appears to be unusually warm, in what researchers say may be the first known “ghost plume” – a column of hot rock emanating from the lower mantle without apparent volcanic activity on the surface. Mantle plumes are mysterious upwellings of molten rock believed to transmit heat from the core-mantle boundary to the Earth’s surface, far from the edges of tectonic plates. There are a dozen or so examples thought to occur underneath the middle of continental plates – for instance, beneath Yellowstone and the East African rift. “But these are all cases where you do have surface volcanism,” says Simone Pilia at the King Fahd University of Petroleum and Minerals in Saudi Arabia. Oman has no such volcanic clues. Pilia first came to suspect there was a plume beneath Oman “serendipitously” after he began analysing new seismic data from the region. He observed the velocity of waves generated by distant earthquakes slowed down in a cylindrical area beneath eastern Oman, indicating the rocks there were less rigid than the surrounding material due to high temperatures. Other independent seismic measurements showed key boundaries where minerals deep in the Earth change phases in a way consistent with a hot plume. These measurements suggest the plume extends more than 660 kilometres below the surface. The presence of a plume could also explain why the region has continued to rise in elevation long after tectonic compression – a geological process where the Earth’s crust is squeezed together – stopped. It also fits with models of what could have caused a shift in the movement of the Indian tectonic plate. “The more we gathered evidence, the more we were convinced that it is a plume,” says Pilia, who named the geologic feature the “Dani plume” after his son. Unmissable news about our planet delivered straight to your inbox every month. Sign up to newsletter “It’s plausible” that a plume indeed exists there, says Saskia Goes at Imperial College London, adding the study is “thorough”. However, she points out narrow plumes are notoriously difficult to detect. If it does exist, however, the presence of a “ghost plume” contained within the mantle by the relatively thick rocky layer beneath Oman would suggest there are others, says Pilia. “We’re convinced that the Dani plume is not alone.” If there are many other hidden plumes, it could mean more heat from the core is flowing directly through the mantle via plumes, rather than through slower convection, says Goes. “It has implications, potentially, for the evolution of the Earth if we get a different estimate of how much heat comes out of the mantle.” Journal referenceEarth and Planetary Science Letters DOI: 10.1016/j.epsl.2025.119467 Topics: #earths #mantle #have #hidden #plumes
    WWW.NEWSCIENTIST.COM
    Earth’s mantle may have hidden plumes venting heat from its core
    Al Hajar Mountains in OmanL_B_Photography/Shutters​tock A section of Earth’s mantle beneath Oman appears to be unusually warm, in what researchers say may be the first known “ghost plume” – a column of hot rock emanating from the lower mantle without apparent volcanic activity on the surface. Mantle plumes are mysterious upwellings of molten rock believed to transmit heat from the core-mantle boundary to the Earth’s surface, far from the edges of tectonic plates. There are a dozen or so examples thought to occur underneath the middle of continental plates – for instance, beneath Yellowstone and the East African rift. “But these are all cases where you do have surface volcanism,” says Simone Pilia at the King Fahd University of Petroleum and Minerals in Saudi Arabia. Oman has no such volcanic clues. Pilia first came to suspect there was a plume beneath Oman “serendipitously” after he began analysing new seismic data from the region. He observed the velocity of waves generated by distant earthquakes slowed down in a cylindrical area beneath eastern Oman, indicating the rocks there were less rigid than the surrounding material due to high temperatures. Other independent seismic measurements showed key boundaries where minerals deep in the Earth change phases in a way consistent with a hot plume. These measurements suggest the plume extends more than 660 kilometres below the surface. The presence of a plume could also explain why the region has continued to rise in elevation long after tectonic compression – a geological process where the Earth’s crust is squeezed together – stopped. It also fits with models of what could have caused a shift in the movement of the Indian tectonic plate. “The more we gathered evidence, the more we were convinced that it is a plume,” says Pilia, who named the geologic feature the “Dani plume” after his son. Unmissable news about our planet delivered straight to your inbox every month. Sign up to newsletter “It’s plausible” that a plume indeed exists there, says Saskia Goes at Imperial College London, adding the study is “thorough”. However, she points out narrow plumes are notoriously difficult to detect. If it does exist, however, the presence of a “ghost plume” contained within the mantle by the relatively thick rocky layer beneath Oman would suggest there are others, says Pilia. “We’re convinced that the Dani plume is not alone.” If there are many other hidden plumes, it could mean more heat from the core is flowing directly through the mantle via plumes, rather than through slower convection, says Goes. “It has implications, potentially, for the evolution of the Earth if we get a different estimate of how much heat comes out of the mantle.” Journal referenceEarth and Planetary Science Letters DOI: 10.1016/j.epsl.2025.119467 Topics:
    0 Comentários 0 Compartilhamentos 0 Anterior
  • Chic Minimalist Tiny Home Delivers Style With Effortless Mobility For Modern Nomads

    The Botanical Cabin by Plume is a refreshing testament to the enduring appeal of minimal living. Designed and crafted in France, this tiny house is more than a fleeting trend or a clever response to spatial constraints. It is a study in how thoughtful design can elevate even the most compact of footprints into something both beautiful and deeply functional. Built on a trailer, the Botanical Cabin measures just under twenty feet in length, yet every inch is meticulously utilized, creating a home that feels open, airy, and full of light.
    As you move inside, you are immediately struck by the cabin’s abundant natural illumination. Large windows frame the greenery outside, inviting the outdoors in and making the interior feel much larger than its modest measurements suggest. The layout flows effortlessly from one space to the next, with clever woodwork offering moments of privacy without sacrificing openness. There is a gentle rhythm to the way spaces are defined, making the entire experience feel both cozy and uncluttered.
    Designer: Plume

    The kitchen, though compact, is a masterclass in efficiency. A built-in breakfast bar serves as both a dining area and a generous workspace for meal prep. The use of wood throughout the kitchen and living areas unifies the aesthetic but also brings a warmth that is often missing from modern, small-scale structures. Each detail, from the mini fridge to the compact stove, is chosen for practicality without compromising the visual serenity of the space.
    Every element in the Botanical Cabin seems to have a purpose that goes beyond mere utility. The ethereal, soft decor imparts a whimsical quality, turning this portable dwelling into a sanctuary for romantic getaways or peaceful solo retreats. It is easy to imagine settling into its intimate nooks with a book or gazing out at the landscape in quiet contemplation. The cabin’s atmosphere is one of gentle luxury, where comfort is derived from simplicity rather than abundance.

    Plume’s approach to design, evident in the Botanical Cabin, is rooted in a deep respect for both craftsmanship and environment. The use of natural materials and a restrained palette is pleasing to the eye and also fosters a sense of harmony with the surroundings. This is a home that invites reflection, not just on the space itself but on the kind of life one wishes to lead within its walls. It encourages a slower, more intentional way of living, where each object and every moment is appreciated.
    For those of us who find inspiration in architecture and interiors, the Botanical Cabin is a reminder of how powerful minimal design can be. It proves that a small home does not have to feel temporary or incomplete. Instead, it can be a place of real belonging, where design and daily life are intertwined with grace. The Botanical Cabin stands as a quiet ode to the beauty of less, and in its simplicity, it offers endless possibilities for living well.

    The post Chic Minimalist Tiny Home Delivers Style With Effortless Mobility For Modern Nomads first appeared on Yanko Design.
    #chic #minimalist #tiny #home #delivers
    Chic Minimalist Tiny Home Delivers Style With Effortless Mobility For Modern Nomads
    The Botanical Cabin by Plume is a refreshing testament to the enduring appeal of minimal living. Designed and crafted in France, this tiny house is more than a fleeting trend or a clever response to spatial constraints. It is a study in how thoughtful design can elevate even the most compact of footprints into something both beautiful and deeply functional. Built on a trailer, the Botanical Cabin measures just under twenty feet in length, yet every inch is meticulously utilized, creating a home that feels open, airy, and full of light. As you move inside, you are immediately struck by the cabin’s abundant natural illumination. Large windows frame the greenery outside, inviting the outdoors in and making the interior feel much larger than its modest measurements suggest. The layout flows effortlessly from one space to the next, with clever woodwork offering moments of privacy without sacrificing openness. There is a gentle rhythm to the way spaces are defined, making the entire experience feel both cozy and uncluttered. Designer: Plume The kitchen, though compact, is a masterclass in efficiency. A built-in breakfast bar serves as both a dining area and a generous workspace for meal prep. The use of wood throughout the kitchen and living areas unifies the aesthetic but also brings a warmth that is often missing from modern, small-scale structures. Each detail, from the mini fridge to the compact stove, is chosen for practicality without compromising the visual serenity of the space. Every element in the Botanical Cabin seems to have a purpose that goes beyond mere utility. The ethereal, soft decor imparts a whimsical quality, turning this portable dwelling into a sanctuary for romantic getaways or peaceful solo retreats. It is easy to imagine settling into its intimate nooks with a book or gazing out at the landscape in quiet contemplation. The cabin’s atmosphere is one of gentle luxury, where comfort is derived from simplicity rather than abundance. Plume’s approach to design, evident in the Botanical Cabin, is rooted in a deep respect for both craftsmanship and environment. The use of natural materials and a restrained palette is pleasing to the eye and also fosters a sense of harmony with the surroundings. This is a home that invites reflection, not just on the space itself but on the kind of life one wishes to lead within its walls. It encourages a slower, more intentional way of living, where each object and every moment is appreciated. For those of us who find inspiration in architecture and interiors, the Botanical Cabin is a reminder of how powerful minimal design can be. It proves that a small home does not have to feel temporary or incomplete. Instead, it can be a place of real belonging, where design and daily life are intertwined with grace. The Botanical Cabin stands as a quiet ode to the beauty of less, and in its simplicity, it offers endless possibilities for living well. The post Chic Minimalist Tiny Home Delivers Style With Effortless Mobility For Modern Nomads first appeared on Yanko Design. #chic #minimalist #tiny #home #delivers
    WWW.YANKODESIGN.COM
    Chic Minimalist Tiny Home Delivers Style With Effortless Mobility For Modern Nomads
    The Botanical Cabin by Plume is a refreshing testament to the enduring appeal of minimal living. Designed and crafted in France, this tiny house is more than a fleeting trend or a clever response to spatial constraints. It is a study in how thoughtful design can elevate even the most compact of footprints into something both beautiful and deeply functional. Built on a trailer, the Botanical Cabin measures just under twenty feet in length, yet every inch is meticulously utilized, creating a home that feels open, airy, and full of light. As you move inside, you are immediately struck by the cabin’s abundant natural illumination. Large windows frame the greenery outside, inviting the outdoors in and making the interior feel much larger than its modest measurements suggest. The layout flows effortlessly from one space to the next, with clever woodwork offering moments of privacy without sacrificing openness. There is a gentle rhythm to the way spaces are defined, making the entire experience feel both cozy and uncluttered. Designer: Plume The kitchen, though compact, is a masterclass in efficiency. A built-in breakfast bar serves as both a dining area and a generous workspace for meal prep. The use of wood throughout the kitchen and living areas unifies the aesthetic but also brings a warmth that is often missing from modern, small-scale structures. Each detail, from the mini fridge to the compact stove, is chosen for practicality without compromising the visual serenity of the space. Every element in the Botanical Cabin seems to have a purpose that goes beyond mere utility. The ethereal, soft decor imparts a whimsical quality, turning this portable dwelling into a sanctuary for romantic getaways or peaceful solo retreats. It is easy to imagine settling into its intimate nooks with a book or gazing out at the landscape in quiet contemplation. The cabin’s atmosphere is one of gentle luxury, where comfort is derived from simplicity rather than abundance. Plume’s approach to design, evident in the Botanical Cabin, is rooted in a deep respect for both craftsmanship and environment. The use of natural materials and a restrained palette is pleasing to the eye and also fosters a sense of harmony with the surroundings. This is a home that invites reflection, not just on the space itself but on the kind of life one wishes to lead within its walls. It encourages a slower, more intentional way of living, where each object and every moment is appreciated. For those of us who find inspiration in architecture and interiors, the Botanical Cabin is a reminder of how powerful minimal design can be. It proves that a small home does not have to feel temporary or incomplete. Instead, it can be a place of real belonging, where design and daily life are intertwined with grace. The Botanical Cabin stands as a quiet ode to the beauty of less, and in its simplicity, it offers endless possibilities for living well. The post Chic Minimalist Tiny Home Delivers Style With Effortless Mobility For Modern Nomads first appeared on Yanko Design.
    0 Comentários 0 Compartilhamentos 0 Anterior
  • How to Move from an Apartment to a House: A Step-by-Step Guide

    House in Palm Springs | © Sydney Turturro via Unsplash
    Moving from an apartment to a house is a major life milestone. It usually means more space, more responsibility, and more freedom. But unless you plan it right, it can also come with more stress. 
    Whether upgrading to accommodate a growing family or simply looking for more room to breathe, here are five essential steps to help you move from an apartment to a house confidently and easily.

    1. Start with a Clear Plan and Timeline
    One of the most common mistakes people make when moving from an apartment to a house is underestimating how long it takes. It’s not just about packing up your belongings; it’s about handling logistics, paperwork, and scheduling around daily life. 
    As soon as you know your moving date, create a moving checklist. 
    Outline what needs to be done weekly: notifying your landlord, scheduling the elevator if you’re in a high-rise, collecting packing materials, and booking your moving company.
    Planning ahead helps you avoid last-minute stress and unexpected costs. If possible, give yourself at least 6–8 weeks. That gives you enough time to declutter, coordinate with service providers, and ensure you’re fully prepared for move-in day. The earlier you start, the smoother everything flows.
    Hiring professional movers early in the process can also secure your preferred date and provide access to helpful services, such as packing, storage, or specialized transportation. With everything scheduled well in advance, you’ll have the peace of mind needed to focus on your new adventure.
    2. Downsize Before You Upsize
    It may sound counterintuitive, but moving to a bigger space doesn’t mean you should bring everything with you. 
    Over time, we accumulate furniture, clothes, gadgets, and kitchen tools that serve little purpose. And in a small apartment, many of these items might have been crammed into closets or storage bins and forgotten altogether. 
    Now’s the perfect time to declutter and lighten the load before the move.
    Start by walking through your apartment and taking stock of everything. Ask yourself what truly adds value to your life and what’s just taking up space. If you haven’t used something in over a year, it’s probably safe to let it go. You can donate, sell, or recycle items as needed. A good rule of thumb is to be ruthless. A cleaner move means a cleaner start in your new home.
    By purging the excess, you’ll reduce moving costs and arrive at your new house with a fresh mindset. There’s no sense in transporting items you no longer want or need. Instead, you’ll be able to unpack more quickly and enjoy your new space without clutter.
    3. Prepare for a Different Kind of Space
    Living in a house is very different from apartment life. The layout, square footage, and storage options all change, which means your furniture and lifestyle habits may also need to adapt. That cozy loveseat that fits perfectly in your apartment living room might look dwarfed in a larger house. 
    Before moving, visit the house if possible and take room measurements. 
    Consider creating a rough floor plan to determine where each piece of furniture will fit. This not only helps your local movers place items on move-in day, but it also ensures you don’t waste time and energy relocating things that won’t work in the new space. Apps and online tools can help you visualize your layout ahead of time.
    Beyond furniture, also think about what your new home may need. 

    Will you have a backyard that needs maintenance?
    A garage that requires storage shelving?
    An extra guest room or home office that needs furnishing? 

    While you don’t have to buy everything at once, it’s smart to budget for future purchases so you can comfortably and intentionally grow into your home.
    4. Handle Utilities, Address Changes, and Logistics

    © Peter Thomas via Unsplash

    © Mitch via Unsplash

    Unlike apartments, where utilities may be partially covered or managed by the landlord, houses typically require you to set up and manage everything yourself. 
    This includes electricity, water, gas, internet, trash collection, and sometimes even lawn care services. Don’t wait until the last minute; contact providers at least a week before your move to schedule installation or transfers.
    At the same time, update your address with your bank, subscription services, and relevant government agencies. This helps ensure you continue to receive important mail and prevents service disruptions. If you’re moving within the same city, this can be fairly straightforward. If you’re moving to a different region or province, however, make sure you check for local utility providers and regional services.
    Elevator bookings and parking permits are other key details to address, especially when moving out of an apartment in a busy area. 
    Confirm all building rules and moving hours in advance, and inform your movers so they can plan accordingly. Clear communication on these details makes the moving day smoother for everyone involved.
    5. Rely on a Trusted Moving Partner
    Perhaps the most important step in this process is choosing the right moving company. 
    Apartment-to-house moves require experience, careful coordination, and physical effort, especially when dealing with tight stairwells, narrow hallways, or long distances from the apartment to the truck. 
    A professional moving team can handle the logistics efficiently while protecting your belongings from damage.
    Instead of doing it all yourself, you can count on us to carry the load literally. We bring the right equipment, vehicles, and muscle, so you don’t have to worry about heavy lifting or unexpected delays. More importantly, we offer peace of mind during an exciting and overwhelming time.
    A good moving experience sets the tone for your new chapter. Let us help make that transition smooth, stress-free, and even enjoyable.
    Final Word
    Moving from an apartment to a house is more than just a physical shift; it’s a lifestyle change. With the right planning, thoughtful decisions, and support from experienced movers, you can make the process simple and even fun. Whether it’s your first home or your dream upgrade, we’re here to guide you every step of the way.
    Frequently Asked Questions 
    1. How far in advance should I book a moving company when moving from an apartment to a house?
    We recommend booking your moving company at least 4–6 weeks in advance, especially during peak moving seasons. This gives you the best chance to secure your preferred date and time while also allowing time for proper planning, packing, and coordination with building management if needed.
    2. What’s the best way to downsize before moving into a house?
    Even though you’re moving to a larger space, it’s wise to declutter before your move. Sort items by category, keep, donate, sell, or discard, and be honest about what you actually use. Unused furniture, duplicate kitchenware, and old clothes often don’t need to make the move. A lighter load means a faster, more affordable, and more organized transition.
    3. Will all my apartment furniture fit properly in a house? 
    Some furniture from a compact apartment may not always feel too small or awkward in a larger home. We recommend measuring key pieces and comparing them with the dimensions of the new space before moving. Our team can help you decide what’s worth moving and even assist with layout planning to ensure everything fits where it should.
    4. What should I do about utilities when moving into a house? 
    Unlike apartment living, homeowners are responsible for setting up all their utilities individually. Be sure to contact providers for electricity, water, internet, gas, and waste collection at least a week before your move. Scheduling ahead ensures your new home is move-in ready, and you won’t experience any service interruptions.
    5. Do I need professional movers for a short move from an apartment to a house?
    Even if you’re moving just a few blocks, a professional moving team makes the process faster, safer, and far less stressful. We handle the heavy lifting, stairs, tight corners, and transportation logistics, so you don’t have to. Our experience ensures that your belongings arrive safely, regardless of the distance.

    GuidesTips

    by ArchEyes Team
    Leave a comment
    #how #move #apartment #house #stepbystep
    How to Move from an Apartment to a House: A Step-by-Step Guide
    House in Palm Springs | © Sydney Turturro via Unsplash Moving from an apartment to a house is a major life milestone. It usually means more space, more responsibility, and more freedom. But unless you plan it right, it can also come with more stress.  Whether upgrading to accommodate a growing family or simply looking for more room to breathe, here are five essential steps to help you move from an apartment to a house confidently and easily. 1. Start with a Clear Plan and Timeline One of the most common mistakes people make when moving from an apartment to a house is underestimating how long it takes. It’s not just about packing up your belongings; it’s about handling logistics, paperwork, and scheduling around daily life.  As soon as you know your moving date, create a moving checklist.  Outline what needs to be done weekly: notifying your landlord, scheduling the elevator if you’re in a high-rise, collecting packing materials, and booking your moving company. Planning ahead helps you avoid last-minute stress and unexpected costs. If possible, give yourself at least 6–8 weeks. That gives you enough time to declutter, coordinate with service providers, and ensure you’re fully prepared for move-in day. The earlier you start, the smoother everything flows. Hiring professional movers early in the process can also secure your preferred date and provide access to helpful services, such as packing, storage, or specialized transportation. With everything scheduled well in advance, you’ll have the peace of mind needed to focus on your new adventure. 2. Downsize Before You Upsize It may sound counterintuitive, but moving to a bigger space doesn’t mean you should bring everything with you.  Over time, we accumulate furniture, clothes, gadgets, and kitchen tools that serve little purpose. And in a small apartment, many of these items might have been crammed into closets or storage bins and forgotten altogether.  Now’s the perfect time to declutter and lighten the load before the move. Start by walking through your apartment and taking stock of everything. Ask yourself what truly adds value to your life and what’s just taking up space. If you haven’t used something in over a year, it’s probably safe to let it go. You can donate, sell, or recycle items as needed. A good rule of thumb is to be ruthless. A cleaner move means a cleaner start in your new home. By purging the excess, you’ll reduce moving costs and arrive at your new house with a fresh mindset. There’s no sense in transporting items you no longer want or need. Instead, you’ll be able to unpack more quickly and enjoy your new space without clutter. 3. Prepare for a Different Kind of Space Living in a house is very different from apartment life. The layout, square footage, and storage options all change, which means your furniture and lifestyle habits may also need to adapt. That cozy loveseat that fits perfectly in your apartment living room might look dwarfed in a larger house.  Before moving, visit the house if possible and take room measurements.  Consider creating a rough floor plan to determine where each piece of furniture will fit. This not only helps your local movers place items on move-in day, but it also ensures you don’t waste time and energy relocating things that won’t work in the new space. Apps and online tools can help you visualize your layout ahead of time. Beyond furniture, also think about what your new home may need.  Will you have a backyard that needs maintenance? A garage that requires storage shelving? An extra guest room or home office that needs furnishing?  While you don’t have to buy everything at once, it’s smart to budget for future purchases so you can comfortably and intentionally grow into your home. 4. Handle Utilities, Address Changes, and Logistics © Peter Thomas via Unsplash © Mitch via Unsplash Unlike apartments, where utilities may be partially covered or managed by the landlord, houses typically require you to set up and manage everything yourself.  This includes electricity, water, gas, internet, trash collection, and sometimes even lawn care services. Don’t wait until the last minute; contact providers at least a week before your move to schedule installation or transfers. At the same time, update your address with your bank, subscription services, and relevant government agencies. This helps ensure you continue to receive important mail and prevents service disruptions. If you’re moving within the same city, this can be fairly straightforward. If you’re moving to a different region or province, however, make sure you check for local utility providers and regional services. Elevator bookings and parking permits are other key details to address, especially when moving out of an apartment in a busy area.  Confirm all building rules and moving hours in advance, and inform your movers so they can plan accordingly. Clear communication on these details makes the moving day smoother for everyone involved. 5. Rely on a Trusted Moving Partner Perhaps the most important step in this process is choosing the right moving company.  Apartment-to-house moves require experience, careful coordination, and physical effort, especially when dealing with tight stairwells, narrow hallways, or long distances from the apartment to the truck.  A professional moving team can handle the logistics efficiently while protecting your belongings from damage. Instead of doing it all yourself, you can count on us to carry the load literally. We bring the right equipment, vehicles, and muscle, so you don’t have to worry about heavy lifting or unexpected delays. More importantly, we offer peace of mind during an exciting and overwhelming time. A good moving experience sets the tone for your new chapter. Let us help make that transition smooth, stress-free, and even enjoyable. Final Word Moving from an apartment to a house is more than just a physical shift; it’s a lifestyle change. With the right planning, thoughtful decisions, and support from experienced movers, you can make the process simple and even fun. Whether it’s your first home or your dream upgrade, we’re here to guide you every step of the way. Frequently Asked Questions  1. How far in advance should I book a moving company when moving from an apartment to a house? We recommend booking your moving company at least 4–6 weeks in advance, especially during peak moving seasons. This gives you the best chance to secure your preferred date and time while also allowing time for proper planning, packing, and coordination with building management if needed. 2. What’s the best way to downsize before moving into a house? Even though you’re moving to a larger space, it’s wise to declutter before your move. Sort items by category, keep, donate, sell, or discard, and be honest about what you actually use. Unused furniture, duplicate kitchenware, and old clothes often don’t need to make the move. A lighter load means a faster, more affordable, and more organized transition. 3. Will all my apartment furniture fit properly in a house?  Some furniture from a compact apartment may not always feel too small or awkward in a larger home. We recommend measuring key pieces and comparing them with the dimensions of the new space before moving. Our team can help you decide what’s worth moving and even assist with layout planning to ensure everything fits where it should. 4. What should I do about utilities when moving into a house?  Unlike apartment living, homeowners are responsible for setting up all their utilities individually. Be sure to contact providers for electricity, water, internet, gas, and waste collection at least a week before your move. Scheduling ahead ensures your new home is move-in ready, and you won’t experience any service interruptions. 5. Do I need professional movers for a short move from an apartment to a house? Even if you’re moving just a few blocks, a professional moving team makes the process faster, safer, and far less stressful. We handle the heavy lifting, stairs, tight corners, and transportation logistics, so you don’t have to. Our experience ensures that your belongings arrive safely, regardless of the distance. GuidesTips by ArchEyes Team Leave a comment #how #move #apartment #house #stepbystep
    ARCHEYES.COM
    How to Move from an Apartment to a House: A Step-by-Step Guide
    House in Palm Springs | © Sydney Turturro via Unsplash Moving from an apartment to a house is a major life milestone. It usually means more space, more responsibility, and more freedom. But unless you plan it right, it can also come with more stress.  Whether upgrading to accommodate a growing family or simply looking for more room to breathe, here are five essential steps to help you move from an apartment to a house confidently and easily. 1. Start with a Clear Plan and Timeline One of the most common mistakes people make when moving from an apartment to a house is underestimating how long it takes. It’s not just about packing up your belongings; it’s about handling logistics, paperwork, and scheduling around daily life.  As soon as you know your moving date, create a moving checklist.  Outline what needs to be done weekly: notifying your landlord, scheduling the elevator if you’re in a high-rise, collecting packing materials, and booking your moving company. Planning ahead helps you avoid last-minute stress and unexpected costs. If possible, give yourself at least 6–8 weeks. That gives you enough time to declutter, coordinate with service providers, and ensure you’re fully prepared for move-in day. The earlier you start, the smoother everything flows. Hiring professional movers early in the process can also secure your preferred date and provide access to helpful services, such as packing, storage, or specialized transportation. With everything scheduled well in advance, you’ll have the peace of mind needed to focus on your new adventure. 2. Downsize Before You Upsize It may sound counterintuitive, but moving to a bigger space doesn’t mean you should bring everything with you.  Over time, we accumulate furniture, clothes, gadgets, and kitchen tools that serve little purpose. And in a small apartment, many of these items might have been crammed into closets or storage bins and forgotten altogether.  Now’s the perfect time to declutter and lighten the load before the move. Start by walking through your apartment and taking stock of everything. Ask yourself what truly adds value to your life and what’s just taking up space. If you haven’t used something in over a year, it’s probably safe to let it go. You can donate, sell, or recycle items as needed. A good rule of thumb is to be ruthless. A cleaner move means a cleaner start in your new home. By purging the excess, you’ll reduce moving costs and arrive at your new house with a fresh mindset. There’s no sense in transporting items you no longer want or need. Instead, you’ll be able to unpack more quickly and enjoy your new space without clutter. 3. Prepare for a Different Kind of Space Living in a house is very different from apartment life. The layout, square footage, and storage options all change, which means your furniture and lifestyle habits may also need to adapt. That cozy loveseat that fits perfectly in your apartment living room might look dwarfed in a larger house.  Before moving, visit the house if possible and take room measurements.  Consider creating a rough floor plan to determine where each piece of furniture will fit. This not only helps your local movers place items on move-in day, but it also ensures you don’t waste time and energy relocating things that won’t work in the new space. Apps and online tools can help you visualize your layout ahead of time. Beyond furniture, also think about what your new home may need.  Will you have a backyard that needs maintenance? A garage that requires storage shelving? An extra guest room or home office that needs furnishing?  While you don’t have to buy everything at once, it’s smart to budget for future purchases so you can comfortably and intentionally grow into your home. 4. Handle Utilities, Address Changes, and Logistics © Peter Thomas via Unsplash © Mitch via Unsplash Unlike apartments, where utilities may be partially covered or managed by the landlord, houses typically require you to set up and manage everything yourself.  This includes electricity, water, gas, internet, trash collection, and sometimes even lawn care services. Don’t wait until the last minute; contact providers at least a week before your move to schedule installation or transfers. At the same time, update your address with your bank, subscription services, and relevant government agencies. This helps ensure you continue to receive important mail and prevents service disruptions. If you’re moving within the same city, this can be fairly straightforward. If you’re moving to a different region or province, however, make sure you check for local utility providers and regional services. Elevator bookings and parking permits are other key details to address, especially when moving out of an apartment in a busy area.  Confirm all building rules and moving hours in advance, and inform your movers so they can plan accordingly. Clear communication on these details makes the moving day smoother for everyone involved. 5. Rely on a Trusted Moving Partner Perhaps the most important step in this process is choosing the right moving company.  Apartment-to-house moves require experience, careful coordination, and physical effort, especially when dealing with tight stairwells, narrow hallways, or long distances from the apartment to the truck.  A professional moving team can handle the logistics efficiently while protecting your belongings from damage. Instead of doing it all yourself, you can count on us to carry the load literally. We bring the right equipment, vehicles, and muscle, so you don’t have to worry about heavy lifting or unexpected delays. More importantly, we offer peace of mind during an exciting and overwhelming time. A good moving experience sets the tone for your new chapter. Let us help make that transition smooth, stress-free, and even enjoyable. Final Word Moving from an apartment to a house is more than just a physical shift; it’s a lifestyle change. With the right planning, thoughtful decisions, and support from experienced movers, you can make the process simple and even fun. Whether it’s your first home or your dream upgrade, we’re here to guide you every step of the way. Frequently Asked Questions  1. How far in advance should I book a moving company when moving from an apartment to a house? We recommend booking your moving company at least 4–6 weeks in advance, especially during peak moving seasons (spring and summer). This gives you the best chance to secure your preferred date and time while also allowing time for proper planning, packing, and coordination with building management if needed. 2. What’s the best way to downsize before moving into a house? Even though you’re moving to a larger space, it’s wise to declutter before your move. Sort items by category, keep, donate, sell, or discard, and be honest about what you actually use. Unused furniture, duplicate kitchenware, and old clothes often don’t need to make the move. A lighter load means a faster, more affordable, and more organized transition. 3. Will all my apartment furniture fit properly in a house?  Some furniture from a compact apartment may not always feel too small or awkward in a larger home. We recommend measuring key pieces and comparing them with the dimensions of the new space before moving. Our team can help you decide what’s worth moving and even assist with layout planning to ensure everything fits where it should. 4. What should I do about utilities when moving into a house?  Unlike apartment living, homeowners are responsible for setting up all their utilities individually. Be sure to contact providers for electricity, water, internet, gas, and waste collection at least a week before your move. Scheduling ahead ensures your new home is move-in ready, and you won’t experience any service interruptions. 5. Do I need professional movers for a short move from an apartment to a house? Even if you’re moving just a few blocks, a professional moving team makes the process faster, safer, and far less stressful. We handle the heavy lifting, stairs, tight corners, and transportation logistics, so you don’t have to. Our experience ensures that your belongings arrive safely, regardless of the distance. GuidesTips by ArchEyes Team Leave a comment
    Like
    Love
    Wow
    Sad
    Angry
    286
    0 Comentários 0 Compartilhamentos 0 Anterior
  • How Accurate Are Apps That Show Property Lines?

    © Henrique Ferreira via Unsplash
    Finding property lines can be tricky, especially for individuals who are looking to purchase or list a home for sale. Conventional techniques, including engaging surveyors, are costly and labor-intensive. As an alternate solution, technology provides apps that profess to show property lines. This raises the question: How precise are these digital resources at demarcating boundary lines?

    The emergence of an app that shows property lines has revolutionized how property owners, buyers, and real estate professionals interact with land boundaries. These digital tools leverage advanced mapping technologies to provide visual representations of property boundaries, offering a more accessible alternative to traditional surveying methods while raising important questions about their accuracy and reliability.
    What Are Property Line Apps?
    Apps that display property lines use Geographic Information Systemsand satellite imagery. They offer users a visual display of land boundaries, most commonly available on smartphones or tablets. These apps are meant to help make property borders easier to identify and are a helpful tool for property owners, real estate agents, and buyers.
    These applications typically draw information from public records, county assessor data, and other official sources to create digital representations of property boundaries. Many also incorporate user-friendly features like measurement tools, parcel information displays, and the ability to save or share property data with others.
    How Various Factors Affect Accuracy
    Several factors impact the reliability of property line apps. First, the source of the data is significant. Apps usually have access to government databases and public records that vary in accuracy based on when the data was last refreshed. Second, GPS technology limitations impact accuracy. Although GPS technology is becoming more advanced, apps might still have discrepancies where tree cover or high buildings block signals from satellites and influence tracking accuracy.
    The resolution of satellite imagery also plays a crucial role in determining how precisely property lines can be displayed. Higher-resolution images allow for more detailed and accurate boundary placements, while lower-quality imagery may result in less precise representations. Additionally, the frequency of data updates affects whether the app reflects recent property divisions, consolidations, or boundary adjustments.
    Comparing Traditional Surveying and Apps
    Professional surveyors approach property line determination using high-precision equipment and established methodologies. This traditional approach yields highly accurate results with precise and legally enforceable boundaries. Apps offer more general information on property lines compared to professional surveys. While they are fast and convenient, they provide no substitute for the precision of a professional survey. App-generated boundaries should not be relied upon as definitive indications of legal property lines.
    Traditional surveys involve physical measurements taken directly on the property, considering historical markers, neighboring properties, and legal descriptions. In contrast, apps rely on digital interpretations of existing records, which may not account for all the nuances that a professional surveyor would observe in person.
    Advantages of property line applications

    App-Generated Property Lines
    Property line apps may have their limitations, but they do have valuable uses. They are useful for general assessments where an immediate overview of boundaries may be required. The applications also have user-friendly interfaces that allow a wider audience to use these applications and learn technical skills. Additionally, they are often enhanced with more functionalities, such as calculating areas and providing land parcel information, thus expanding their usefulness for users.
    According to the U.S. Bureau of Land Management, these digital tools have significantly increased public access to property information that was previously difficult to obtain without professional assistance. This democratization of property data allows property owners to be more informed about their land assets and helps potential buyers better understand properties of interest before making major decisions.
    Potential Limitations and Risks
    Property line apps may be convenient, but they have clear limitations. Since the data relies heavily on public records, data errors are common. It can be outdated or incomplete, which can lead to misunderstandings or disputes. In addition, these apps are incapable of recognizing legal nuances, such as easements or encroachments, which can significantly impact property rights and boundaries.
    There is also a risk that users might place too much confidence in app-generated boundaries when making important decisions. While these tools can provide helpful guidance, they should not be the sole basis for resolving boundary disputes, building structures near property lines, or making purchase decisions without professional verification.
    Best Practices for Users
    Users should follow a few best practices to make the best and most effective use of a property line app. Cross-referencing results with official records verifies data accuracy, minimizing potential inaccuracies. Moreover, when app data is paired with physical inspections, it provides a fuller picture of property lines. Advice from professionals, including surveyors or real estate agents, can also be beneficial, especially for legal transactions.
    For important matters such as property purchases, boundary disputes, or construction projects near property lines, it’s advisable to use apps as preliminary tools only, following up with professional surveys before making final decisions. Understanding the limitations of these digital tools helps users utilize them appropriately within a broader strategy for property boundary determination.
    Conclusion
    Instead, property line apps provide a convenient and accessible way to determine where your land ends and where your neighbor’s begins. Yet, the precision of these tools is contingent on multiple factors such as data sources and technological limitations. Although useful as an initial step, these tools should not be used, and they should not be used for legal purposes, instead of professional surveys. Users can properly contextualize property boundary information by understanding what these applications can and cannot do.
    Technology continues to shape how we deal with real estate by digitalizing and providing easy access to tools that simplify complex processes. These apps will likely improve accuracy over time and become increasingly integral to property transactions. Until then, users must balance convenience with reliability, ensuring that the information they obtain is helpful and accurate.

    Smart Technologytechnology

    by ArchEyes Team
    Leave a comment
    #how #accurate #are #apps #that
    How Accurate Are Apps That Show Property Lines?
    © Henrique Ferreira via Unsplash Finding property lines can be tricky, especially for individuals who are looking to purchase or list a home for sale. Conventional techniques, including engaging surveyors, are costly and labor-intensive. As an alternate solution, technology provides apps that profess to show property lines. This raises the question: How precise are these digital resources at demarcating boundary lines? The emergence of an app that shows property lines has revolutionized how property owners, buyers, and real estate professionals interact with land boundaries. These digital tools leverage advanced mapping technologies to provide visual representations of property boundaries, offering a more accessible alternative to traditional surveying methods while raising important questions about their accuracy and reliability. What Are Property Line Apps? Apps that display property lines use Geographic Information Systemsand satellite imagery. They offer users a visual display of land boundaries, most commonly available on smartphones or tablets. These apps are meant to help make property borders easier to identify and are a helpful tool for property owners, real estate agents, and buyers. These applications typically draw information from public records, county assessor data, and other official sources to create digital representations of property boundaries. Many also incorporate user-friendly features like measurement tools, parcel information displays, and the ability to save or share property data with others. How Various Factors Affect Accuracy Several factors impact the reliability of property line apps. First, the source of the data is significant. Apps usually have access to government databases and public records that vary in accuracy based on when the data was last refreshed. Second, GPS technology limitations impact accuracy. Although GPS technology is becoming more advanced, apps might still have discrepancies where tree cover or high buildings block signals from satellites and influence tracking accuracy. The resolution of satellite imagery also plays a crucial role in determining how precisely property lines can be displayed. Higher-resolution images allow for more detailed and accurate boundary placements, while lower-quality imagery may result in less precise representations. Additionally, the frequency of data updates affects whether the app reflects recent property divisions, consolidations, or boundary adjustments. Comparing Traditional Surveying and Apps Professional surveyors approach property line determination using high-precision equipment and established methodologies. This traditional approach yields highly accurate results with precise and legally enforceable boundaries. Apps offer more general information on property lines compared to professional surveys. While they are fast and convenient, they provide no substitute for the precision of a professional survey. App-generated boundaries should not be relied upon as definitive indications of legal property lines. Traditional surveys involve physical measurements taken directly on the property, considering historical markers, neighboring properties, and legal descriptions. In contrast, apps rely on digital interpretations of existing records, which may not account for all the nuances that a professional surveyor would observe in person. Advantages of property line applications App-Generated Property Lines Property line apps may have their limitations, but they do have valuable uses. They are useful for general assessments where an immediate overview of boundaries may be required. The applications also have user-friendly interfaces that allow a wider audience to use these applications and learn technical skills. Additionally, they are often enhanced with more functionalities, such as calculating areas and providing land parcel information, thus expanding their usefulness for users. According to the U.S. Bureau of Land Management, these digital tools have significantly increased public access to property information that was previously difficult to obtain without professional assistance. This democratization of property data allows property owners to be more informed about their land assets and helps potential buyers better understand properties of interest before making major decisions. Potential Limitations and Risks Property line apps may be convenient, but they have clear limitations. Since the data relies heavily on public records, data errors are common. It can be outdated or incomplete, which can lead to misunderstandings or disputes. In addition, these apps are incapable of recognizing legal nuances, such as easements or encroachments, which can significantly impact property rights and boundaries. There is also a risk that users might place too much confidence in app-generated boundaries when making important decisions. While these tools can provide helpful guidance, they should not be the sole basis for resolving boundary disputes, building structures near property lines, or making purchase decisions without professional verification. Best Practices for Users Users should follow a few best practices to make the best and most effective use of a property line app. Cross-referencing results with official records verifies data accuracy, minimizing potential inaccuracies. Moreover, when app data is paired with physical inspections, it provides a fuller picture of property lines. Advice from professionals, including surveyors or real estate agents, can also be beneficial, especially for legal transactions. For important matters such as property purchases, boundary disputes, or construction projects near property lines, it’s advisable to use apps as preliminary tools only, following up with professional surveys before making final decisions. Understanding the limitations of these digital tools helps users utilize them appropriately within a broader strategy for property boundary determination. Conclusion Instead, property line apps provide a convenient and accessible way to determine where your land ends and where your neighbor’s begins. Yet, the precision of these tools is contingent on multiple factors such as data sources and technological limitations. Although useful as an initial step, these tools should not be used, and they should not be used for legal purposes, instead of professional surveys. Users can properly contextualize property boundary information by understanding what these applications can and cannot do. Technology continues to shape how we deal with real estate by digitalizing and providing easy access to tools that simplify complex processes. These apps will likely improve accuracy over time and become increasingly integral to property transactions. Until then, users must balance convenience with reliability, ensuring that the information they obtain is helpful and accurate. Smart Technologytechnology by ArchEyes Team Leave a comment #how #accurate #are #apps #that
    ARCHEYES.COM
    How Accurate Are Apps That Show Property Lines?
    © Henrique Ferreira via Unsplash Finding property lines can be tricky, especially for individuals who are looking to purchase or list a home for sale. Conventional techniques, including engaging surveyors, are costly and labor-intensive. As an alternate solution, technology provides apps that profess to show property lines. This raises the question: How precise are these digital resources at demarcating boundary lines? The emergence of an app that shows property lines has revolutionized how property owners, buyers, and real estate professionals interact with land boundaries. These digital tools leverage advanced mapping technologies to provide visual representations of property boundaries, offering a more accessible alternative to traditional surveying methods while raising important questions about their accuracy and reliability. What Are Property Line Apps? Apps that display property lines use Geographic Information Systems (GIS) and satellite imagery. They offer users a visual display of land boundaries, most commonly available on smartphones or tablets. These apps are meant to help make property borders easier to identify and are a helpful tool for property owners, real estate agents, and buyers. These applications typically draw information from public records, county assessor data, and other official sources to create digital representations of property boundaries. Many also incorporate user-friendly features like measurement tools, parcel information displays, and the ability to save or share property data with others. How Various Factors Affect Accuracy Several factors impact the reliability of property line apps. First, the source of the data is significant. Apps usually have access to government databases and public records that vary in accuracy based on when the data was last refreshed. Second, GPS technology limitations impact accuracy. Although GPS technology is becoming more advanced, apps might still have discrepancies where tree cover or high buildings block signals from satellites and influence tracking accuracy. The resolution of satellite imagery also plays a crucial role in determining how precisely property lines can be displayed. Higher-resolution images allow for more detailed and accurate boundary placements, while lower-quality imagery may result in less precise representations. Additionally, the frequency of data updates affects whether the app reflects recent property divisions, consolidations, or boundary adjustments. Comparing Traditional Surveying and Apps Professional surveyors approach property line determination using high-precision equipment and established methodologies. This traditional approach yields highly accurate results with precise and legally enforceable boundaries. Apps offer more general information on property lines compared to professional surveys. While they are fast and convenient, they provide no substitute for the precision of a professional survey. App-generated boundaries should not be relied upon as definitive indications of legal property lines. Traditional surveys involve physical measurements taken directly on the property, considering historical markers, neighboring properties, and legal descriptions. In contrast, apps rely on digital interpretations of existing records, which may not account for all the nuances that a professional surveyor would observe in person. Advantages of property line applications App-Generated Property Lines Property line apps may have their limitations, but they do have valuable uses. They are useful for general assessments where an immediate overview of boundaries may be required. The applications also have user-friendly interfaces that allow a wider audience to use these applications and learn technical skills. Additionally, they are often enhanced with more functionalities, such as calculating areas and providing land parcel information, thus expanding their usefulness for users. According to the U.S. Bureau of Land Management, these digital tools have significantly increased public access to property information that was previously difficult to obtain without professional assistance. This democratization of property data allows property owners to be more informed about their land assets and helps potential buyers better understand properties of interest before making major decisions. Potential Limitations and Risks Property line apps may be convenient, but they have clear limitations. Since the data relies heavily on public records, data errors are common. It can be outdated or incomplete, which can lead to misunderstandings or disputes. In addition, these apps are incapable of recognizing legal nuances, such as easements or encroachments, which can significantly impact property rights and boundaries. There is also a risk that users might place too much confidence in app-generated boundaries when making important decisions. While these tools can provide helpful guidance, they should not be the sole basis for resolving boundary disputes, building structures near property lines, or making purchase decisions without professional verification. Best Practices for Users Users should follow a few best practices to make the best and most effective use of a property line app. Cross-referencing results with official records verifies data accuracy, minimizing potential inaccuracies. Moreover, when app data is paired with physical inspections, it provides a fuller picture of property lines. Advice from professionals, including surveyors or real estate agents, can also be beneficial, especially for legal transactions. For important matters such as property purchases, boundary disputes, or construction projects near property lines, it’s advisable to use apps as preliminary tools only, following up with professional surveys before making final decisions. Understanding the limitations of these digital tools helps users utilize them appropriately within a broader strategy for property boundary determination. Conclusion Instead, property line apps provide a convenient and accessible way to determine where your land ends and where your neighbor’s begins. Yet, the precision of these tools is contingent on multiple factors such as data sources and technological limitations. Although useful as an initial step, these tools should not be used, and they should not be used for legal purposes, instead of professional surveys. Users can properly contextualize property boundary information by understanding what these applications can and cannot do. Technology continues to shape how we deal with real estate by digitalizing and providing easy access to tools that simplify complex processes. These apps will likely improve accuracy over time and become increasingly integral to property transactions. Until then, users must balance convenience with reliability, ensuring that the information they obtain is helpful and accurate. Smart Technologytechnology by ArchEyes Team Leave a comment
    Like
    Love
    Wow
    Sad
    Angry
    215
    0 Comentários 0 Compartilhamentos 0 Anterior
CGShares https://cgshares.com