• How far is too far when it comes to marketing? The article on "8 controversial campaigns that won over audiences" exposes a disturbing trend: shock-value advertising that pushes boundaries just to grab attention. These campaigns may have succeeded in captivating audiences, but at what cost?

    As a consumer, I find it infuriating that brands think they can exploit social issues and controversial topics for profit without any accountability. It’s a dangerous game that cheapens important conversations.

    Do we really want to reward this kind of manipulative behavior? Let's demand better from the companies we support and challenge them to promote their products without resorting to shock tactics.

    https://www.creativebloq.com/design/advertising/8-controversial-campaigns-that-won-over-audiences
    #MarketingEthics #ConsumerAwareness #ShockAdvertising #Accountability #SocialImpact
    How far is too far when it comes to marketing? The article on "8 controversial campaigns that won over audiences" exposes a disturbing trend: shock-value advertising that pushes boundaries just to grab attention. These campaigns may have succeeded in captivating audiences, but at what cost? As a consumer, I find it infuriating that brands think they can exploit social issues and controversial topics for profit without any accountability. It’s a dangerous game that cheapens important conversations. Do we really want to reward this kind of manipulative behavior? Let's demand better from the companies we support and challenge them to promote their products without resorting to shock tactics. https://www.creativebloq.com/design/advertising/8-controversial-campaigns-that-won-over-audiences #MarketingEthics #ConsumerAwareness #ShockAdvertising #Accountability #SocialImpact
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  • Why are we still celebrating brands that just slap on a cute design and call it transformational? "Cacao Feliz" might have a fun look, but does a pretty package really change the game for cocoa farmers? This new initiative is hailed for merging gastronomy and social impact, but let’s face it: if the profits aren’t trickling down and empowering the community, what’s the point? It’s frustrating to see consumers buy into the hype without questioning the real impact behind the logo. We need more than just smiles on packaging; we need genuine change!

    Are we going to keep falling for these shiny façades, or will we demand more from brands that claim to care?

    https://graffica.info/cacao-feliz-el-diseno-que-devuelve-la-sonrisa-al-cacao/
    #CacaoFeliz #SocialImpact #BrandIntegrity #CocoaIndustry #ConsumerAwareness
    Why are we still celebrating brands that just slap on a cute design and call it transformational? "Cacao Feliz" might have a fun look, but does a pretty package really change the game for cocoa farmers? This new initiative is hailed for merging gastronomy and social impact, but let’s face it: if the profits aren’t trickling down and empowering the community, what’s the point? It’s frustrating to see consumers buy into the hype without questioning the real impact behind the logo. We need more than just smiles on packaging; we need genuine change! Are we going to keep falling for these shiny façades, or will we demand more from brands that claim to care? https://graffica.info/cacao-feliz-el-diseno-que-devuelve-la-sonrisa-al-cacao/ #CacaoFeliz #SocialImpact #BrandIntegrity #CocoaIndustry #ConsumerAwareness
    Cacao Feliz: el diseño que devuelve la sonrisa al cacao
    graffica.info
    El estudio F33 firma la identidad de “Cacao Feliz”, la nueva marca impulsada por Co&Coa y Kankel Cacao. Un proyecto que convierte el diseño en herramienta de transformación social, uniendo gastronomía, cooperación y una mirada contemporánea al ch
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