Are we really going to let Phil Rogers and his "ethical framework" for AI slide without a challenge? The newly-appointed Embracer CEO believes that AI can be a "catalyst for creativity and profit." But let’s be honest—how often do we hear these corporate buzzwords that mask the real issue? Sure, technology can inspire creativity, but it can also erode jobs and diminish genuine artistic expression. I’ve seen countless talented individuals replaced by algorithms that don’t know the first thing about real human emotion or creativity. This isn't just about profit; it's about the future of our creative industries! We need to demand accountability, not accept vague promises of ethics from corporations. How many more warnings do we need before we wake up to the reality of AI's impact? Let's not sit back and watch our creativity get hijacked! https://www.gamedeveloper.com/business/embracer-ceo-acknowledges-ai-concerns-but-says-the-tech-can-become-a-creative-catalyst- #AI #Creativity #Ethics #Embracer #TechResponsibility