• Même si le format VHS n'est peut-être pas aussi vivant qu'avant, il continue de vibrer grâce à la passion de collectionneurs et de passionnés ! Ce qui peut sembler obsolète pour certains, représente un trésor inestimable pour d'autres, et prouve que chaque époque a sa magie. N'oublions jamais que même les choses qui semblent cachées, comme le lecteur de vidéo sous la cassette, peuvent toujours nous surprendre et nous inspirer ! Alors, célébrons la nostalgie et la beauté de chaque format, car chaque histoire mérite d'être racontée !

    #VHS #Collectionneurs #Nostalgie #Passion #Inspiration
    🎉🌟 Même si le format VHS n'est peut-être pas aussi vivant qu'avant, il continue de vibrer grâce à la passion de collectionneurs et de passionnés ! 🎥❤️ Ce qui peut sembler obsolète pour certains, représente un trésor inestimable pour d'autres, et prouve que chaque époque a sa magie. ✨ N'oublions jamais que même les choses qui semblent cachées, comme le lecteur de vidéo sous la cassette, peuvent toujours nous surprendre et nous inspirer ! Alors, célébrons la nostalgie et la beauté de chaque format, car chaque histoire mérite d'être racontée ! 💖 #VHS #Collectionneurs #Nostalgie #Passion #Inspiration
    HACKADAY.COM
    Video Tape Hides Video Player
    While it might not be accurate to say VHS is dead, it’s certainly not a lively format. It continues on in undeath thanks to dedicated collectors and hobbyists, some of …read more
    1 Comentários 0 Compartilhamentos 0 Anterior
  • So, a homebrew CPU that started in the 1990s? Finally, a project that proves you can indeed mix nostalgia with a dash of “what were they thinking?” Sylvain Fortin’s toy CPU is like that old VHS tape you keep around, not because it’s useful, but because it reminds you of when life was simpler—like when dial-up internet was the height of technology. Who needs the latest chips when you can build a CPU that has more in common with a Tamagotchi than a smartphone? Here’s to the brave souls still living in the past, one circuit at a time!

    #HomebrewCPU #RetroTech #DIYComputing #Nostalgia #SylvainFortin
    So, a homebrew CPU that started in the 1990s? Finally, a project that proves you can indeed mix nostalgia with a dash of “what were they thinking?” Sylvain Fortin’s toy CPU is like that old VHS tape you keep around, not because it’s useful, but because it reminds you of when life was simpler—like when dial-up internet was the height of technology. Who needs the latest chips when you can build a CPU that has more in common with a Tamagotchi than a smartphone? Here’s to the brave souls still living in the past, one circuit at a time! #HomebrewCPU #RetroTech #DIYComputing #Nostalgia #SylvainFortin
    HACKADAY.COM
    This Homebrew CPU Got Its Start in the 1990s
    [Sylvain Fortin] recently wrote in to tell us about his Homebrew CPU Project, and the story behind this one is truly remarkable. He began working on this toy CPU back …read more
    Like
    Love
    Wow
    Sad
    Angry
    95
    1 Comentários 0 Compartilhamentos 0 Anterior
  • Dangerous Animals, a giddy slasher where the knife is a shark

    Australian director Sean Byrne is one of horror’s premiere mixologists. His debut, 2009’s The Loved Ones, meshed teen romance with gruesome Hostel-style extremism. 2015’s The Devil’s Candy put a heavy metal spin on the haunted-house romp. His new film, Dangerous Animals, in theaters now, raises a question no one was asking about a classic B-movie subgenre: When is a killer shark movie not a killer shark movie? 

    Answer: When the killer shark is just a weapon in a human killer’s hands. 

    Despite arriving just in time for the 50th anniversary of Jaws, Dangerous Animals has less in common with itand is more in line with Texas Chainsaw Massacre or Saw . Hassie Harrisonstars as Zephyr, an American surfer floating around the Australian coast looking for the perfect waves — and maybe the right romance. She does not find it in Tucker, who abducts her off the beach before dawn and locks her up with another tourist, Heather, on his shark expedition boat. Tucker is a mega-creep who gets off on shark attacks. Zephyr and Heather are his latest chum.

    At 90 minutes, Dangerous Animals is lean and mean fun. Zephyr is no damsel in distress, and quickly plots an escape from what looks like an impossible situation. Tucker has driven them out to the middle of the ocean where he can gets wasted on cheap liquor, dance to disco tunes, and prepare to ritualistically dunk his prey into shark-infested waters. He’s an absolute psychopath, and Byrne lets Courtney completely off the possible-Hollywood-leading-man leash. The actor is frothing at the mouth and twitching in his eyes throughout the deranged picture, with a level of egolessness that manifested slightly when he playedCaptain Boomerang in Suicide Squad. This is better.

    Harrison summons her own power in the face of Courtney’s towering physique in Zephyr’s multiple escape attempts. Byrne takes full advantage of the claustrophobic setting of the boat — and the vast emptiness of the sea surrounding it. It’s a geographically coherent but unsettling maze for a cat shark-and-mouse game that rarely succumbs to contrivances to ratchet up the tension. Getting off a boat surrounded by sharks just seems really tough! And for as blockheaded as Tucker seems, he’s devoted much of his life to building the ultimate floating prison.

    While Dangerous Animals never goes full Deep Blue Sea with far-fetched shark kills, Byrne, by way of Tucker’s fetish, still sets up some nightmarish attacks. Tucker doesn’t just like to watch sharks tear his victims to shreds, he also videotapes them on a 1990s-era camera for future VHS viewing. So the deaths are slow and savage, with Courtney’s wide-eyed gaze committing as much violence as the razor-sharp shark teeth. There’s blood in the water, and all over this killer’s hands.

    In the days of so-called “elevated horror,” Dangerous Animals delivers earnest thrills with a simple-yet-innovative slasher premise. In my mind, the freshest horror movies find a kernel of specificity in a timeless premise. Byrne’s movie isn’t far off from the Halloween formula — big guy hunts down indomitable woman with scary weapon of choice — but whisking us to Australia, sending us to sea, and the what-if of a sightseeing tour guide with a hard-on for shark attacks is the focused lens a filmmaker needs to deliver something new. Sick, but new.
    #dangerous #animals #giddy #slasher #where
    Dangerous Animals, a giddy slasher where the knife is a shark
    Australian director Sean Byrne is one of horror’s premiere mixologists. His debut, 2009’s The Loved Ones, meshed teen romance with gruesome Hostel-style extremism. 2015’s The Devil’s Candy put a heavy metal spin on the haunted-house romp. His new film, Dangerous Animals, in theaters now, raises a question no one was asking about a classic B-movie subgenre: When is a killer shark movie not a killer shark movie?  Answer: When the killer shark is just a weapon in a human killer’s hands.  Despite arriving just in time for the 50th anniversary of Jaws, Dangerous Animals has less in common with itand is more in line with Texas Chainsaw Massacre or Saw . Hassie Harrisonstars as Zephyr, an American surfer floating around the Australian coast looking for the perfect waves — and maybe the right romance. She does not find it in Tucker, who abducts her off the beach before dawn and locks her up with another tourist, Heather, on his shark expedition boat. Tucker is a mega-creep who gets off on shark attacks. Zephyr and Heather are his latest chum. At 90 minutes, Dangerous Animals is lean and mean fun. Zephyr is no damsel in distress, and quickly plots an escape from what looks like an impossible situation. Tucker has driven them out to the middle of the ocean where he can gets wasted on cheap liquor, dance to disco tunes, and prepare to ritualistically dunk his prey into shark-infested waters. He’s an absolute psychopath, and Byrne lets Courtney completely off the possible-Hollywood-leading-man leash. The actor is frothing at the mouth and twitching in his eyes throughout the deranged picture, with a level of egolessness that manifested slightly when he playedCaptain Boomerang in Suicide Squad. This is better. Harrison summons her own power in the face of Courtney’s towering physique in Zephyr’s multiple escape attempts. Byrne takes full advantage of the claustrophobic setting of the boat — and the vast emptiness of the sea surrounding it. It’s a geographically coherent but unsettling maze for a cat shark-and-mouse game that rarely succumbs to contrivances to ratchet up the tension. Getting off a boat surrounded by sharks just seems really tough! And for as blockheaded as Tucker seems, he’s devoted much of his life to building the ultimate floating prison. While Dangerous Animals never goes full Deep Blue Sea with far-fetched shark kills, Byrne, by way of Tucker’s fetish, still sets up some nightmarish attacks. Tucker doesn’t just like to watch sharks tear his victims to shreds, he also videotapes them on a 1990s-era camera for future VHS viewing. So the deaths are slow and savage, with Courtney’s wide-eyed gaze committing as much violence as the razor-sharp shark teeth. There’s blood in the water, and all over this killer’s hands. In the days of so-called “elevated horror,” Dangerous Animals delivers earnest thrills with a simple-yet-innovative slasher premise. In my mind, the freshest horror movies find a kernel of specificity in a timeless premise. Byrne’s movie isn’t far off from the Halloween formula — big guy hunts down indomitable woman with scary weapon of choice — but whisking us to Australia, sending us to sea, and the what-if of a sightseeing tour guide with a hard-on for shark attacks is the focused lens a filmmaker needs to deliver something new. Sick, but new. #dangerous #animals #giddy #slasher #where
    WWW.POLYGON.COM
    Dangerous Animals, a giddy slasher where the knife is a shark
    Australian director Sean Byrne is one of horror’s premiere mixologists. His debut, 2009’s The Loved Ones, meshed teen romance with gruesome Hostel-style extremism. 2015’s The Devil’s Candy put a heavy metal spin on the haunted-house romp. His new film, Dangerous Animals, in theaters now, raises a question no one was asking about a classic B-movie subgenre: When is a killer shark movie not a killer shark movie?  Answer: When the killer shark is just a weapon in a human killer’s hands.  Despite arriving just in time for the 50th anniversary of Jaws, Dangerous Animals has less in common with it (or with The Shallows or 47 Meters Down) and is more in line with Texas Chainsaw Massacre or Saw (or one of Australia’s modern horror successes, Wolf Creek). Hassie Harrison (Yellowstone) stars as Zephyr, an American surfer floating around the Australian coast looking for the perfect waves — and maybe the right romance. She does not find it in Tucker (Jai Courtney of Terminator Genisys), who abducts her off the beach before dawn and locks her up with another tourist, Heather (Ella Newton), on his shark expedition boat. Tucker is a mega-creep who gets off on shark attacks. Zephyr and Heather are his latest chum. At 90 minutes, Dangerous Animals is lean and mean fun. Zephyr is no damsel in distress, and quickly plots an escape from what looks like an impossible situation. Tucker has driven them out to the middle of the ocean where he can gets wasted on cheap liquor, dance to disco tunes, and prepare to ritualistically dunk his prey into shark-infested waters. He’s an absolute psychopath, and Byrne lets Courtney completely off the possible-Hollywood-leading-man leash. The actor is frothing at the mouth and twitching in his eyes throughout the deranged picture, with a level of egolessness that manifested slightly when he played [checks notes] Captain Boomerang in Suicide Squad. This is better. Harrison summons her own power in the face of Courtney’s towering physique in Zephyr’s multiple escape attempts. Byrne takes full advantage of the claustrophobic setting of the boat — and the vast emptiness of the sea surrounding it. It’s a geographically coherent but unsettling maze for a cat shark-and-mouse game that rarely succumbs to contrivances to ratchet up the tension. Getting off a boat surrounded by sharks just seems really tough! And for as blockheaded as Tucker seems, he’s devoted much of his life to building the ultimate floating prison. While Dangerous Animals never goes full Deep Blue Sea with far-fetched shark kills, Byrne, by way of Tucker’s fetish, still sets up some nightmarish attacks. Tucker doesn’t just like to watch sharks tear his victims to shreds, he also videotapes them on a 1990s-era camera for future VHS viewing. So the deaths are slow and savage, with Courtney’s wide-eyed gaze committing as much violence as the razor-sharp shark teeth. There’s blood in the water, and all over this killer’s hands. In the days of so-called “elevated horror,” Dangerous Animals delivers earnest thrills with a simple-yet-innovative slasher premise. In my mind, the freshest horror movies find a kernel of specificity in a timeless premise. Byrne’s movie isn’t far off from the Halloween formula — big guy hunts down indomitable woman with scary weapon of choice — but whisking us to Australia, sending us to sea, and the what-if of a sightseeing tour guide with a hard-on for shark attacks is the focused lens a filmmaker needs to deliver something new. Sick, but new.
    Like
    Love
    Wow
    Sad
    Angry
    624
    0 Comentários 0 Compartilhamentos 0 Anterior
  • This Ultimate Y2K Sci-Fi Movie Made Virtual Reality Seem Almost Too Real

    I've wanted to rewatch the sci-fi thriller Strange Days for a long time, but I kept forgetting because, honestly, I couldn't remember the title. I finally came across it on Hulu and checked it out, and I can't stop thinking about it.Though Strange Days was released back in 1995, it looks and feels like it could've come out yesterday. It's one of those rare old movies that imagined the technology of virtual reality, or VR, without turning it into a gimmick. Strange Days takes place in 1999 Los Angeles during the last 48 hours of the millennium. Lenny Nero, played by Ralph Fiennes, is a former cop who now peddles an illegal virtual reality experience called Playback. Nero's friend and bodyguard, Mace, tries to keep him rooted in reality and away from trouble. Together, they work to track down a brutal rapist and murderer -- a man who uses VR Playback discs to record his crimes from his own point of view.The movie wasted no time dropping me into its jarring setting: The opening scene is an armed robbery filmed in first-person perspective, with the robber running from cops and jumping from one rooftop to another. A couple of scenes later, I saw tanks on the streets of LA and heard radio callers declaring that the world would end at the stroke of midnight on Jan. 1, 2000. Strange Days reminds me of the best Black Mirror episodes -- both deeply disturbing and uncomfortably close to home. Director Kathryn Bigelow was influenced by the 1992 LA riots and incorporated those elements of racial tension and police violence into her work. The result is a movie that's sometimes difficult to watch but impossible to look away from. At the same time, Strange Days is grounded by emotion. Nerospends a good portion of the movie reliving memories of his failed relationship with the singer Faith. Lying in bed while he plays back footage of happier days, he can trick himself into believing he's roller skating with Faith again -- until the disc stops spinning and he opens his eyes, back in the lonely present day."This is not 'like TV only better,'" says Nero, as he introduces the VR Playback tech to one of his clients. "This is life."But Bassett's character, Mace, believes otherwise, at one point confronting Nero over his attachment to his "used emotions." "This is your life!" says Mace. "Right here! Right now! It's real time, you hear me? Real time, time to get real, not Playback!" As I watched Strange Days in 2025, I couldn't help thinking of the virtual reality devices that exist today. VR headsets like the Meta Quest 3 and Google's upcoming AR glasses are bringing us closer than ever to the Playback tech in the film. And the immersive spatial videos for the Apple Vision Pro can make you feel like you're really reliving a three-dimensional recorded memory. As I considered the similarities between our current tech and Strange Days' Playback discs, I wondered if the future wants to be haunted by the past.Despite being 30 years old, Strange Days' special effects hold up incredibly well. Where other 1995 sci-fi flicks like Hackers and Johnny Mnemonic experimented with early computer-generated imagery, Strange Days went for a more practical approach: Characters shift in and out of the Playback footage with a simple analog distortion effect, just like you'd find while watching home videos on VHS tapes. The point-of-view shots were carefully choreographed, and the resulting footage looks like you're viewing it through the recorder's eyes.Strange Days also features standout musical acts. Juliette Lewis, in character as Faith, belts out two PJ Harvey tracks in on-screen performances that recall the best of '90s grunge. Rapper Jeriko Onedelivers biting social commentary in his music video. And contemporary artists Aphex Twin, Deee-Lite and Skunk Anansie perform during the movie's bombastic final act, a New Year's Eve rave in downtown LA.Strange Days is both a thrilling action movie and a mind-bending exploration of technology and memory. I'm surprised it was a box-office flop in 1995, and I wish it had received the recognition it deserved then. Still, I'm glad this sci-fi masterpiece is available to stream today. Though Strange Days isn't the easiest title to remember, the movie itself is unforgettable.
    #this #ultimate #y2k #scifi #movie
    This Ultimate Y2K Sci-Fi Movie Made Virtual Reality Seem Almost Too Real
    I've wanted to rewatch the sci-fi thriller Strange Days for a long time, but I kept forgetting because, honestly, I couldn't remember the title. I finally came across it on Hulu and checked it out, and I can't stop thinking about it.Though Strange Days was released back in 1995, it looks and feels like it could've come out yesterday. It's one of those rare old movies that imagined the technology of virtual reality, or VR, without turning it into a gimmick. Strange Days takes place in 1999 Los Angeles during the last 48 hours of the millennium. Lenny Nero, played by Ralph Fiennes, is a former cop who now peddles an illegal virtual reality experience called Playback. Nero's friend and bodyguard, Mace, tries to keep him rooted in reality and away from trouble. Together, they work to track down a brutal rapist and murderer -- a man who uses VR Playback discs to record his crimes from his own point of view.The movie wasted no time dropping me into its jarring setting: The opening scene is an armed robbery filmed in first-person perspective, with the robber running from cops and jumping from one rooftop to another. A couple of scenes later, I saw tanks on the streets of LA and heard radio callers declaring that the world would end at the stroke of midnight on Jan. 1, 2000. Strange Days reminds me of the best Black Mirror episodes -- both deeply disturbing and uncomfortably close to home. Director Kathryn Bigelow was influenced by the 1992 LA riots and incorporated those elements of racial tension and police violence into her work. The result is a movie that's sometimes difficult to watch but impossible to look away from. At the same time, Strange Days is grounded by emotion. Nerospends a good portion of the movie reliving memories of his failed relationship with the singer Faith. Lying in bed while he plays back footage of happier days, he can trick himself into believing he's roller skating with Faith again -- until the disc stops spinning and he opens his eyes, back in the lonely present day."This is not 'like TV only better,'" says Nero, as he introduces the VR Playback tech to one of his clients. "This is life."But Bassett's character, Mace, believes otherwise, at one point confronting Nero over his attachment to his "used emotions." "This is your life!" says Mace. "Right here! Right now! It's real time, you hear me? Real time, time to get real, not Playback!" As I watched Strange Days in 2025, I couldn't help thinking of the virtual reality devices that exist today. VR headsets like the Meta Quest 3 and Google's upcoming AR glasses are bringing us closer than ever to the Playback tech in the film. And the immersive spatial videos for the Apple Vision Pro can make you feel like you're really reliving a three-dimensional recorded memory. As I considered the similarities between our current tech and Strange Days' Playback discs, I wondered if the future wants to be haunted by the past.Despite being 30 years old, Strange Days' special effects hold up incredibly well. Where other 1995 sci-fi flicks like Hackers and Johnny Mnemonic experimented with early computer-generated imagery, Strange Days went for a more practical approach: Characters shift in and out of the Playback footage with a simple analog distortion effect, just like you'd find while watching home videos on VHS tapes. The point-of-view shots were carefully choreographed, and the resulting footage looks like you're viewing it through the recorder's eyes.Strange Days also features standout musical acts. Juliette Lewis, in character as Faith, belts out two PJ Harvey tracks in on-screen performances that recall the best of '90s grunge. Rapper Jeriko Onedelivers biting social commentary in his music video. And contemporary artists Aphex Twin, Deee-Lite and Skunk Anansie perform during the movie's bombastic final act, a New Year's Eve rave in downtown LA.Strange Days is both a thrilling action movie and a mind-bending exploration of technology and memory. I'm surprised it was a box-office flop in 1995, and I wish it had received the recognition it deserved then. Still, I'm glad this sci-fi masterpiece is available to stream today. Though Strange Days isn't the easiest title to remember, the movie itself is unforgettable. #this #ultimate #y2k #scifi #movie
    WWW.CNET.COM
    This Ultimate Y2K Sci-Fi Movie Made Virtual Reality Seem Almost Too Real
    I've wanted to rewatch the sci-fi thriller Strange Days for a long time, but I kept forgetting because, honestly, I couldn't remember the title. I finally came across it on Hulu and checked it out, and I can't stop thinking about it.Though Strange Days was released back in 1995, it looks and feels like it could've come out yesterday. It's one of those rare old movies that imagined the technology of virtual reality, or VR, without turning it into a gimmick. Strange Days takes place in 1999 Los Angeles during the last 48 hours of the millennium. Lenny Nero, played by Ralph Fiennes, is a former cop who now peddles an illegal virtual reality experience called Playback. Nero's friend and bodyguard, Mace (Angela Basset), tries to keep him rooted in reality and away from trouble. Together, they work to track down a brutal rapist and murderer -- a man who uses VR Playback discs to record his crimes from his own point of view.The movie wasted no time dropping me into its jarring setting: The opening scene is an armed robbery filmed in first-person perspective, with the robber running from cops and jumping from one rooftop to another. A couple of scenes later, I saw tanks on the streets of LA and heard radio callers declaring that the world would end at the stroke of midnight on Jan. 1, 2000. Strange Days reminds me of the best Black Mirror episodes -- both deeply disturbing and uncomfortably close to home. Director Kathryn Bigelow was influenced by the 1992 LA riots and incorporated those elements of racial tension and police violence into her work. The result is a movie that's sometimes difficult to watch but impossible to look away from. At the same time, Strange Days is grounded by emotion. Nero (Fiennes) spends a good portion of the movie reliving memories of his failed relationship with the singer Faith (played by actress-turned-rocker Juliette Lewis). Lying in bed while he plays back footage of happier days, he can trick himself into believing he's roller skating with Faith again -- until the disc stops spinning and he opens his eyes, back in the lonely present day."This is not 'like TV only better,'" says Nero, as he introduces the VR Playback tech to one of his clients. "This is life."But Bassett's character, Mace, believes otherwise, at one point confronting Nero over his attachment to his "used emotions." "This is your life!" says Mace. "Right here! Right now! It's real time, you hear me? Real time, time to get real, not Playback!" As I watched Strange Days in 2025, I couldn't help thinking of the virtual reality devices that exist today. VR headsets like the Meta Quest 3 and Google's upcoming AR glasses are bringing us closer than ever to the Playback tech in the film. And the immersive spatial videos for the Apple Vision Pro can make you feel like you're really reliving a three-dimensional recorded memory. As I considered the similarities between our current tech and Strange Days' Playback discs, I wondered if the future wants to be haunted by the past.Despite being 30 years old, Strange Days' special effects hold up incredibly well. Where other 1995 sci-fi flicks like Hackers and Johnny Mnemonic experimented with early computer-generated imagery, Strange Days went for a more practical approach: Characters shift in and out of the Playback footage with a simple analog distortion effect, just like you'd find while watching home videos on VHS tapes. The point-of-view shots were carefully choreographed, and the resulting footage looks like you're viewing it through the recorder's eyes.Strange Days also features standout musical acts. Juliette Lewis, in character as Faith, belts out two PJ Harvey tracks in on-screen performances that recall the best of '90s grunge. Rapper Jeriko One (played by Glenn Plummer) delivers biting social commentary in his music video. And contemporary artists Aphex Twin, Deee-Lite and Skunk Anansie perform during the movie's bombastic final act, a New Year's Eve rave in downtown LA. (It was a real-life concert with 10,000 attendees.)Strange Days is both a thrilling action movie and a mind-bending exploration of technology and memory. I'm surprised it was a box-office flop in 1995, and I wish it had received the recognition it deserved then. Still, I'm glad this sci-fi masterpiece is available to stream today. Though Strange Days isn't the easiest title to remember, the movie itself is unforgettable.
    0 Comentários 0 Compartilhamentos 0 Anterior
  • Mission: Impossible Movies Ranked from Worst to Best: The Final Ranking

    This article contains some Mission: Impossible – The Final reckoning spoilers.
    In the most recent and supposedly final Mission: Impossible film, Ethan Hunt receives his briefing on a VHS cassette tape. That is a marvelous wink to the era in whichMission: Impossible, but these films have remained consistently at the zenith of quality blockbuster cinema.
    And through it all remains Tom Cruise, running, gunning, and smoldering with his various, luxuriant haircuts. Indeed, the first M:I picture was also Cruise’s first as a producer, made under the banner of Cruise/Wagner productions. Perhaps for that reason, he has stayed committed to what was once viewed as simply a “television adaptation.” It might have begun as TV IP, but in Cruise’s hands it has become a cinematic magnum opus that sequel after sequel, and decade after decade, has blossomed into one of the most inventive and satisfying spectacles ever produced in the Hollywood system.
    The final decade of the series’ run in particular has been groundbreaking. After five movies with five very different directors, aesthetics, and sensibilities, Christopher McQuarrie stuck around—alongside stunt coordinator Wade Eastwood. Together with Cruise, they turned the series into an old-fashioned, in-camera spectacle that harkens back to the earliest days of cinema. In the process, Cruise has added another chapter to his career, that of an onscreen daredevil like Harold Lloyd or Douglas Fairbanks. It’s been an amazing run, and honestly it’s a bit arbitrary to quantify it with any sort of ranking. But if we were going to do such a thing, here is how it should go…

    8. Mission: Impossible IIIt’s hardly controversial to put John Woo’s Mission: Impossible II dead last. From its overabundance of slow-mo action—complete with Woo’s signature flying doves—to its use of Limp Bizkit, and even that nonsensical plot about manmade viruses that still doesn’t feel timely on the other side of 2020, MI:-2 is a relic of late ‘90s Hollywood excess. On the one hand, it’s kind of marvelous that Cruise let Woo completely tear down and rebuild a successful franchise-starter in the Hong Kong filmmaker’s own image. On the other, it’s perhaps telling of where Cruise’s ego was at that time since Woo used this opportunity to transform the original all-American Ethan Hunt into a god of celluloid marble.
    And make no mistake, there is something godlike to how Woo’s camera fetishizes Cruise’s sunglasses and new, luxuriant mane of jet black hair during Hunt’s big introduction where he is seen free-climbing across a rock face without rope. It would come to work as metaphor for the rest of the movie where, despite ostensibly being the leader of a team, Ethan is mostly going it alone as he does ridiculous things like have a medieval duel against his evil doppelgänger, only both men now ride motorcycles instead of horses. The onscreen team, meanwhile, stares slack-jawed as Ethan finds his inner-Arnold Schwarzenegger and massacres entire scores of faceless mercenaries in multiple shootouts.
    While gunplay has always been an element of modern spy thrillers, the Mission: Impossible movies work best when the characters use their witsto escape elaborate, tricky situations. So there’s something banal about the way M:I-2 resembles any other late ‘90s and early ‘00s actioner that might’ve starred Nicolas Cage or Bruce Willis. Technically the plot, which involves Ethan’s reluctance to send new flame Nyah Hallinto the lion’s den as an informant, has classical pedigree. The movie remakes Alfred Hitchcock’s Notoriousin all but name. However, the movie is so in love with its movie star deity that even the supposedly central romance is cast in ambivalent shadow.
    7. Mission: Impossible – The Final ReckoningYes, we admit to also being surprised that what is allegedly intended to be the last Mission: Impossible movie is finishing near the very bottom of this list. Which is not to say that The Final Reckoning is a bad movie. It’s just a messy one—and disappointing too. Perhaps the expectations were too high for a film with “final” in the title. Also its reportedly eye-popping million only fueled the hype. But whereas the three previous Mission films directed by Christopher McQuarrie, including Dead Reckoning, had a light playfulness about them, The Final Reckoning gets lost in its own self-importance and grandiosity.
    Once again we have a Mission flick determined to deify Ethan Hunt with McQuarrie’s “gambler” from the last couple movies taking on the imagery of the messiah. Now the AI fate of the world lies in his literal hands. This approach leads to many long expository sequences where characters blather endlessly about the motivations of an abstract artificial intelligence. Meanwhile far too little time is spent on the sweet spot for this series: Cruise’s chemistry with co-stars when he isn’t hanging from some death-defying height. In fact, Ethan goes it pretty much alone in this one, staring down generals, submarine captains, and American presidents—fools all to think for one instance Ethan isn’t the guy sent to redeem them for their sins.
    The action sequences are still jaw-dropping when they finally come, and it is always good to see co-stars Simon Pegg, Hayley Atwell, and an all too briefly used Ving Rhames again, but this feels less like a finale than a breaking point. If Mission does come back, it will have to be as something wildly different.

    6. Mission: Impossible IIIBefore he transformed Star Trek and Star Wars into remarkably similar franchises, writer-director J.J. Abrams made his big screen debut by doing much the same to the Mission: Impossible franchise. With his emphasis on extreme close-ups, heavy expository dialogue dumps, and intentionally vague motivations for his villains that seem to always have something to do with the War on Terror, Abrams remade the M:I franchise in the image of his TV shows, particularly Alias. This included turning Woo’s Übermensch from the last movie into the kind of suburban everyman who scores well with the Nielsen ratings and who has a sweet girl-next-door fiancée.

    Join our mailing list
    Get the best of Den of Geek delivered right to your inbox!

    Your mileage may vary with this approach, but personally we found M:I-3 to be too much of a piece with mid-2000s television and lacking in a certain degree of movie magic. With that said, the movie has two fantastic aces up its sleeve. The first and most significant is a deliciously boorish performance by Philip Seymour Hoffman as the franchise’s scariest villain. Abrams’ signature monologues have never been more chilling as when Hoffman cuts through Cruise’s matinee heroics like a knife and unsettles the protagonist and the audience with an unblinking declaration of ill-intent. Perhaps more impressively, during one of the franchise’s famed “mask” sequences where Ethan disguises himself as Hoffman’s baddie, the character actor subtly and convincingly mimics Cruise’s leading man charisma.
    That, plus introducing fan favorite Simon Pegg as Benji to the series, makes the movie worth a watch if not a regular revisit.
    According to more than a few critics in 2023, the then-newest installment in the series was also the best one. I respectfully disagree. The first half of writer-director Christopher McQuarrie and Cruise’s Dead Reckoning
    In terms of old school spectacle and breakneck pacing, Dead Reckoning is easily the most entertaining action movie of summer 2023’s offerings. However, when compared to the best entries in the M:I franchise, Dead Reckoning leaves something be desired. While McQuarrie’s counterintuitive instinct to script the scenes after designing the set pieces, and essentially make it up as they went along, paid off in dividends in Fallout, the narrative of Dead Reckoning’s first half is shaggy and muddled. The second act is especially disjointed when the film arrives in Venice, and the actors seem as uncertain as the script is over what exactly the film’s nefarious A.I. villain, codename: “The Entity,” wants.
    That this is the portion of the film which also thanklessly kills off fan favorite Ilsa Faustdoes the movie no favors. Elsewhere in the film, Hayley Atwell proves a fantastic addition in her own right as Grace—essentially a civilian and audience surrogate who gets wrapped up in the M:I series’ craziness long enough to stare at Cruise in incredulity—but the inference that she is here to simply interchangeably replace Ilsa gives the film a sour subtext. Still, Atwell’s Grace is great, Cruise’s Ethan is as mad as ever with his stunts, and even as the rest of the ensemble feels underutilized, seeing the team back together makes this a good time—while the unexpected return of Henry Czerny as Eugene Kittridge is downright great.

    4. Mission: Impossible – Ghost ProtocolThere are many fans who will tell you that the Mission: Impossible franchise as we know it really started with this Brad Bird entry at the beginning of the 2010s, and it’s easy to see why. As the first installment made with a newly chastened Cruise—who Paramount Pictures had just spent years trying to fire from the series—it’s also the installment where the movie star remade his persona as a modern day Douglas Fairbanks. Here he becomes the guy you could count on to commit the most absurdly dangerous and ridiculous stunts for our entertainment. What a mensch.
    And in terms of set pieces, nothing in the series may top this movie’s second act where Cruise is asked to become a real-life Spider-Man and wall-crawl—as well as swing and skip—along the tallest building in the world, the Burj Khalifa in Dubai. It’s a genuine showstopper that looms over the rest of the movie. Not that there isn’t a lot to enjoy elsewhere as Bird brings a slightly more sci-fi and cartoonish cheek to the proceedings with amusing gadgets like those aforementioned “blue means glue” Spidey gloves. Even more amusingly, the damn things never seem to work properly.
    This is also the first Mission: Impossible movie where the whole team feels vital to the success of the adventure, including a now proper sidekick in the returning Pegg and some solid support from Paula Patton and Jeremy Renner. For a certain breed of fan that makes this the best, but we would argue the team dynamics were fleshed out a little better down the road, and in movies that have more than one stunning set piece to their name.
    3. Mission: ImpossibleThe last four entries of the series have been so good that it’s become common for folks to overlook the movie that started it all, Brian De Palma’s endlessly stylish Mission: Impossible. That’s a shame since there’s something admirably blasphemous to this day about a movie that would take an ancient pop culture property and throw the fundamentals out the window. In this case, that meant turning the original show’s hero, Jim Phelps, into the villain while completely rewriting the rulebook about what the concept of “Mission: Impossible” is.
    It’s the bold kind of creative move studios would never dare make now, but that’s what opened up the space to transform a novelty of ‘60s spymania TV into a ‘90s action classic, complete with heavy emphasis on techno espionage babble and post-Cold War politics. The movie can at times appear dated given the emphasis on floppy disks and AOL email accounts, but it’s also got a brisk energy that never goes out of style thanks to De Palma’s ability to frame a knotty script by David Koepp and Robert Towneinto a breathlessly paced thriller filled with paranoia, double crosses, femme fatales, and horrifying dream sequences. In other words, it’s a De Palma special!
    The filmmaker and Cruise also craft a series of set pieces that would become the series’ defining trademark. The finale with a fistfight atop a speeding train beneath the English Channel is great, but the quiet as a church mouse midpoint where Cruise’s hero dangles over the pressure-sensitive floor of a CIA vault—and with a drop of sweat dripping just out of reach!—is the stuff of popcorn myth. It’s how M:I also became as much a great heist series as shoot ‘em up. Plus, this movie gave us Ving Rhames’ stealth MVP hacker, Luther Stickell.

    2. Mission: Impossible – Rogue NationIn retrospect there is something faintly low-key about Rogue Nation, as ludicrous as that might be to say about a movie that begins with its star literally clinging for dear life to the outside of a plane at take off. Yet given how grand newcomer director Christopher McQuarrie would take things in the following three Mission films, his more restrained first iteration seems charmingly small scale in comparison. Even so, it remains an action marvel in its own right, as well as the most balanced and well-structured adventure in the series. It’s the one where the project of making Ethan Hunt a tangible character began.
    Rightly assessing Ethan to be a “gambler” based on his inconsistent yet continuously deranged earlier appearances, McQuarrie spins a web where Hunt’s dicey lifestyle comes back to haunt him when facing a villain who turns those showboat instincts in on themselves, and which pairs Ethan for the first time against the best supporting character in the series, Rebecca Ferguson as Ilsa Faust. There’s a reason Ferguson’s MI6 doubleagent was the first leading lady in the series to become a recurring character. She gives a star-making turn as a woman who is in every way Ethan’s equal while keeping him and the audience on their toes.
    She, alongside a returning Simon Pegg and Ving Rhames, solidify the definitive Mission team, all while McQuarrie crafts elegant set pieces with classical flair, including a night at the opera that homages and one-ups Alfred Hitchcock’s influential sequence from The Man Who Knew Too Much, as well as a Casablanca chase between Ethan and Ilsa that’s the best motorcycle sequence in the series. Also McQuarrie’s script ultimately figures out who Ethan Hunt truly is by letting all those around him realize he’s a madman. And Alec Baldwin’s Alan Hunley gets this gem of a line to sums the series up in total:
    “Hunt is uniquely trained and highly motivated, a specialist without equal, immune to any countermeasures. There is no secret he cannot extract, no security he cannot breach, no person he cannot become. He has most likely anticipated this very conversation and is waiting to strike in whatever direction we move. Sir, Hunt is the living manifestation of destiny—and he has made you his mission.”
    1. Mission: Impossible – FalloutIf one were to rank these movies simply by virtue of set pieces and stunts, pound for pound it’s impossible to top Mission: Impossible – Fallout. A virtuoso showcase in action movie bliss, there are too many giddy mic drop moments to list, but among our favorites are: Tom Cruise doing a real HALO jump out of a plane at 25,000 feet and which was captured by camera operator Craig O’Brien, who had an IMAX camera strapped to his head; the extended fight sequence between Cruise, Henry Cavill, and Liam Yang in a bathroom where the music completely drops out so we can hear every punch, kick, and that surreal moment where Cavill needs to reload his biceps like they’re shotguns; and did you see Cruise’s ankle bend the wrong way in that building to building jump?!
    For action junkies, there was no better adrenaline kick out of Hollywood in the 2010s than this flick, and that is in large part a credit to writer-director Christopher McQuarrie. As the first filmmaker to helm more than one M:I movie, McQuarrie had the seemingly counterintuitive innovation to meticulously hammer out all of the above action sequences as well as others—such as a motorcycle chase across the cobblestones of Paris and a helicopter climax where Cruise is really flying his chopper at low altitudes—with stunt coordinator Wade Eastwood and Cruise, and then retroactively pen a surprisingly tight and satisfying screenplay that continues to deconstruct the Ethan Hunt archetype into a man of flesh and blood.

    McQuarrie also reunites all the best supporting players in the series—Rhames, Pegg, and his own additions of Rebecca Ferguson as the ambiguous Ilsa Faust and Sean Harris as the dastardly Solomon Lane—into a yarn that is as zippy and sharp as you might expect from the screenwriter of The Usual Suspects, but which lets each action sequence unfurl with all the pageantry of an old school Gene Kelly musical number. Many will call this the best Mission: Impossible movie, and we won’t quibble the point.
    #mission #impossible #movies #ranked #worst
    Mission: Impossible Movies Ranked from Worst to Best: The Final Ranking
    This article contains some Mission: Impossible – The Final reckoning spoilers. In the most recent and supposedly final Mission: Impossible film, Ethan Hunt receives his briefing on a VHS cassette tape. That is a marvelous wink to the era in whichMission: Impossible, but these films have remained consistently at the zenith of quality blockbuster cinema. And through it all remains Tom Cruise, running, gunning, and smoldering with his various, luxuriant haircuts. Indeed, the first M:I picture was also Cruise’s first as a producer, made under the banner of Cruise/Wagner productions. Perhaps for that reason, he has stayed committed to what was once viewed as simply a “television adaptation.” It might have begun as TV IP, but in Cruise’s hands it has become a cinematic magnum opus that sequel after sequel, and decade after decade, has blossomed into one of the most inventive and satisfying spectacles ever produced in the Hollywood system. The final decade of the series’ run in particular has been groundbreaking. After five movies with five very different directors, aesthetics, and sensibilities, Christopher McQuarrie stuck around—alongside stunt coordinator Wade Eastwood. Together with Cruise, they turned the series into an old-fashioned, in-camera spectacle that harkens back to the earliest days of cinema. In the process, Cruise has added another chapter to his career, that of an onscreen daredevil like Harold Lloyd or Douglas Fairbanks. It’s been an amazing run, and honestly it’s a bit arbitrary to quantify it with any sort of ranking. But if we were going to do such a thing, here is how it should go… 8. Mission: Impossible IIIt’s hardly controversial to put John Woo’s Mission: Impossible II dead last. From its overabundance of slow-mo action—complete with Woo’s signature flying doves—to its use of Limp Bizkit, and even that nonsensical plot about manmade viruses that still doesn’t feel timely on the other side of 2020, MI:-2 is a relic of late ‘90s Hollywood excess. On the one hand, it’s kind of marvelous that Cruise let Woo completely tear down and rebuild a successful franchise-starter in the Hong Kong filmmaker’s own image. On the other, it’s perhaps telling of where Cruise’s ego was at that time since Woo used this opportunity to transform the original all-American Ethan Hunt into a god of celluloid marble. And make no mistake, there is something godlike to how Woo’s camera fetishizes Cruise’s sunglasses and new, luxuriant mane of jet black hair during Hunt’s big introduction where he is seen free-climbing across a rock face without rope. It would come to work as metaphor for the rest of the movie where, despite ostensibly being the leader of a team, Ethan is mostly going it alone as he does ridiculous things like have a medieval duel against his evil doppelgänger, only both men now ride motorcycles instead of horses. The onscreen team, meanwhile, stares slack-jawed as Ethan finds his inner-Arnold Schwarzenegger and massacres entire scores of faceless mercenaries in multiple shootouts. While gunplay has always been an element of modern spy thrillers, the Mission: Impossible movies work best when the characters use their witsto escape elaborate, tricky situations. So there’s something banal about the way M:I-2 resembles any other late ‘90s and early ‘00s actioner that might’ve starred Nicolas Cage or Bruce Willis. Technically the plot, which involves Ethan’s reluctance to send new flame Nyah Hallinto the lion’s den as an informant, has classical pedigree. The movie remakes Alfred Hitchcock’s Notoriousin all but name. However, the movie is so in love with its movie star deity that even the supposedly central romance is cast in ambivalent shadow. 7. Mission: Impossible – The Final ReckoningYes, we admit to also being surprised that what is allegedly intended to be the last Mission: Impossible movie is finishing near the very bottom of this list. Which is not to say that The Final Reckoning is a bad movie. It’s just a messy one—and disappointing too. Perhaps the expectations were too high for a film with “final” in the title. Also its reportedly eye-popping million only fueled the hype. But whereas the three previous Mission films directed by Christopher McQuarrie, including Dead Reckoning, had a light playfulness about them, The Final Reckoning gets lost in its own self-importance and grandiosity. Once again we have a Mission flick determined to deify Ethan Hunt with McQuarrie’s “gambler” from the last couple movies taking on the imagery of the messiah. Now the AI fate of the world lies in his literal hands. This approach leads to many long expository sequences where characters blather endlessly about the motivations of an abstract artificial intelligence. Meanwhile far too little time is spent on the sweet spot for this series: Cruise’s chemistry with co-stars when he isn’t hanging from some death-defying height. In fact, Ethan goes it pretty much alone in this one, staring down generals, submarine captains, and American presidents—fools all to think for one instance Ethan isn’t the guy sent to redeem them for their sins. The action sequences are still jaw-dropping when they finally come, and it is always good to see co-stars Simon Pegg, Hayley Atwell, and an all too briefly used Ving Rhames again, but this feels less like a finale than a breaking point. If Mission does come back, it will have to be as something wildly different. 6. Mission: Impossible IIIBefore he transformed Star Trek and Star Wars into remarkably similar franchises, writer-director J.J. Abrams made his big screen debut by doing much the same to the Mission: Impossible franchise. With his emphasis on extreme close-ups, heavy expository dialogue dumps, and intentionally vague motivations for his villains that seem to always have something to do with the War on Terror, Abrams remade the M:I franchise in the image of his TV shows, particularly Alias. This included turning Woo’s Übermensch from the last movie into the kind of suburban everyman who scores well with the Nielsen ratings and who has a sweet girl-next-door fiancée. Join our mailing list Get the best of Den of Geek delivered right to your inbox! Your mileage may vary with this approach, but personally we found M:I-3 to be too much of a piece with mid-2000s television and lacking in a certain degree of movie magic. With that said, the movie has two fantastic aces up its sleeve. The first and most significant is a deliciously boorish performance by Philip Seymour Hoffman as the franchise’s scariest villain. Abrams’ signature monologues have never been more chilling as when Hoffman cuts through Cruise’s matinee heroics like a knife and unsettles the protagonist and the audience with an unblinking declaration of ill-intent. Perhaps more impressively, during one of the franchise’s famed “mask” sequences where Ethan disguises himself as Hoffman’s baddie, the character actor subtly and convincingly mimics Cruise’s leading man charisma. That, plus introducing fan favorite Simon Pegg as Benji to the series, makes the movie worth a watch if not a regular revisit. According to more than a few critics in 2023, the then-newest installment in the series was also the best one. I respectfully disagree. The first half of writer-director Christopher McQuarrie and Cruise’s Dead Reckoning In terms of old school spectacle and breakneck pacing, Dead Reckoning is easily the most entertaining action movie of summer 2023’s offerings. However, when compared to the best entries in the M:I franchise, Dead Reckoning leaves something be desired. While McQuarrie’s counterintuitive instinct to script the scenes after designing the set pieces, and essentially make it up as they went along, paid off in dividends in Fallout, the narrative of Dead Reckoning’s first half is shaggy and muddled. The second act is especially disjointed when the film arrives in Venice, and the actors seem as uncertain as the script is over what exactly the film’s nefarious A.I. villain, codename: “The Entity,” wants. That this is the portion of the film which also thanklessly kills off fan favorite Ilsa Faustdoes the movie no favors. Elsewhere in the film, Hayley Atwell proves a fantastic addition in her own right as Grace—essentially a civilian and audience surrogate who gets wrapped up in the M:I series’ craziness long enough to stare at Cruise in incredulity—but the inference that she is here to simply interchangeably replace Ilsa gives the film a sour subtext. Still, Atwell’s Grace is great, Cruise’s Ethan is as mad as ever with his stunts, and even as the rest of the ensemble feels underutilized, seeing the team back together makes this a good time—while the unexpected return of Henry Czerny as Eugene Kittridge is downright great. 4. Mission: Impossible – Ghost ProtocolThere are many fans who will tell you that the Mission: Impossible franchise as we know it really started with this Brad Bird entry at the beginning of the 2010s, and it’s easy to see why. As the first installment made with a newly chastened Cruise—who Paramount Pictures had just spent years trying to fire from the series—it’s also the installment where the movie star remade his persona as a modern day Douglas Fairbanks. Here he becomes the guy you could count on to commit the most absurdly dangerous and ridiculous stunts for our entertainment. What a mensch. And in terms of set pieces, nothing in the series may top this movie’s second act where Cruise is asked to become a real-life Spider-Man and wall-crawl—as well as swing and skip—along the tallest building in the world, the Burj Khalifa in Dubai. It’s a genuine showstopper that looms over the rest of the movie. Not that there isn’t a lot to enjoy elsewhere as Bird brings a slightly more sci-fi and cartoonish cheek to the proceedings with amusing gadgets like those aforementioned “blue means glue” Spidey gloves. Even more amusingly, the damn things never seem to work properly. This is also the first Mission: Impossible movie where the whole team feels vital to the success of the adventure, including a now proper sidekick in the returning Pegg and some solid support from Paula Patton and Jeremy Renner. For a certain breed of fan that makes this the best, but we would argue the team dynamics were fleshed out a little better down the road, and in movies that have more than one stunning set piece to their name. 3. Mission: ImpossibleThe last four entries of the series have been so good that it’s become common for folks to overlook the movie that started it all, Brian De Palma’s endlessly stylish Mission: Impossible. That’s a shame since there’s something admirably blasphemous to this day about a movie that would take an ancient pop culture property and throw the fundamentals out the window. In this case, that meant turning the original show’s hero, Jim Phelps, into the villain while completely rewriting the rulebook about what the concept of “Mission: Impossible” is. It’s the bold kind of creative move studios would never dare make now, but that’s what opened up the space to transform a novelty of ‘60s spymania TV into a ‘90s action classic, complete with heavy emphasis on techno espionage babble and post-Cold War politics. The movie can at times appear dated given the emphasis on floppy disks and AOL email accounts, but it’s also got a brisk energy that never goes out of style thanks to De Palma’s ability to frame a knotty script by David Koepp and Robert Towneinto a breathlessly paced thriller filled with paranoia, double crosses, femme fatales, and horrifying dream sequences. In other words, it’s a De Palma special! The filmmaker and Cruise also craft a series of set pieces that would become the series’ defining trademark. The finale with a fistfight atop a speeding train beneath the English Channel is great, but the quiet as a church mouse midpoint where Cruise’s hero dangles over the pressure-sensitive floor of a CIA vault—and with a drop of sweat dripping just out of reach!—is the stuff of popcorn myth. It’s how M:I also became as much a great heist series as shoot ‘em up. Plus, this movie gave us Ving Rhames’ stealth MVP hacker, Luther Stickell. 2. Mission: Impossible – Rogue NationIn retrospect there is something faintly low-key about Rogue Nation, as ludicrous as that might be to say about a movie that begins with its star literally clinging for dear life to the outside of a plane at take off. Yet given how grand newcomer director Christopher McQuarrie would take things in the following three Mission films, his more restrained first iteration seems charmingly small scale in comparison. Even so, it remains an action marvel in its own right, as well as the most balanced and well-structured adventure in the series. It’s the one where the project of making Ethan Hunt a tangible character began. Rightly assessing Ethan to be a “gambler” based on his inconsistent yet continuously deranged earlier appearances, McQuarrie spins a web where Hunt’s dicey lifestyle comes back to haunt him when facing a villain who turns those showboat instincts in on themselves, and which pairs Ethan for the first time against the best supporting character in the series, Rebecca Ferguson as Ilsa Faust. There’s a reason Ferguson’s MI6 doubleagent was the first leading lady in the series to become a recurring character. She gives a star-making turn as a woman who is in every way Ethan’s equal while keeping him and the audience on their toes. She, alongside a returning Simon Pegg and Ving Rhames, solidify the definitive Mission team, all while McQuarrie crafts elegant set pieces with classical flair, including a night at the opera that homages and one-ups Alfred Hitchcock’s influential sequence from The Man Who Knew Too Much, as well as a Casablanca chase between Ethan and Ilsa that’s the best motorcycle sequence in the series. Also McQuarrie’s script ultimately figures out who Ethan Hunt truly is by letting all those around him realize he’s a madman. And Alec Baldwin’s Alan Hunley gets this gem of a line to sums the series up in total: “Hunt is uniquely trained and highly motivated, a specialist without equal, immune to any countermeasures. There is no secret he cannot extract, no security he cannot breach, no person he cannot become. He has most likely anticipated this very conversation and is waiting to strike in whatever direction we move. Sir, Hunt is the living manifestation of destiny—and he has made you his mission.” 1. Mission: Impossible – FalloutIf one were to rank these movies simply by virtue of set pieces and stunts, pound for pound it’s impossible to top Mission: Impossible – Fallout. A virtuoso showcase in action movie bliss, there are too many giddy mic drop moments to list, but among our favorites are: Tom Cruise doing a real HALO jump out of a plane at 25,000 feet and which was captured by camera operator Craig O’Brien, who had an IMAX camera strapped to his head; the extended fight sequence between Cruise, Henry Cavill, and Liam Yang in a bathroom where the music completely drops out so we can hear every punch, kick, and that surreal moment where Cavill needs to reload his biceps like they’re shotguns; and did you see Cruise’s ankle bend the wrong way in that building to building jump?! For action junkies, there was no better adrenaline kick out of Hollywood in the 2010s than this flick, and that is in large part a credit to writer-director Christopher McQuarrie. As the first filmmaker to helm more than one M:I movie, McQuarrie had the seemingly counterintuitive innovation to meticulously hammer out all of the above action sequences as well as others—such as a motorcycle chase across the cobblestones of Paris and a helicopter climax where Cruise is really flying his chopper at low altitudes—with stunt coordinator Wade Eastwood and Cruise, and then retroactively pen a surprisingly tight and satisfying screenplay that continues to deconstruct the Ethan Hunt archetype into a man of flesh and blood. McQuarrie also reunites all the best supporting players in the series—Rhames, Pegg, and his own additions of Rebecca Ferguson as the ambiguous Ilsa Faust and Sean Harris as the dastardly Solomon Lane—into a yarn that is as zippy and sharp as you might expect from the screenwriter of The Usual Suspects, but which lets each action sequence unfurl with all the pageantry of an old school Gene Kelly musical number. Many will call this the best Mission: Impossible movie, and we won’t quibble the point. #mission #impossible #movies #ranked #worst
    WWW.DENOFGEEK.COM
    Mission: Impossible Movies Ranked from Worst to Best: The Final Ranking
    This article contains some Mission: Impossible – The Final reckoning spoilers. In the most recent and supposedly final Mission: Impossible film, Ethan Hunt receives his briefing on a VHS cassette tape. That is a marvelous wink to the era in whichMission: Impossible, but these films have remained consistently at the zenith of quality blockbuster cinema. And through it all remains Tom Cruise, running, gunning, and smoldering with his various, luxuriant haircuts. Indeed, the first M:I picture was also Cruise’s first as a producer, made under the banner of Cruise/Wagner productions. Perhaps for that reason, he has stayed committed to what was once viewed as simply a “television adaptation.” It might have begun as TV IP, but in Cruise’s hands it has become a cinematic magnum opus that sequel after sequel, and decade after decade, has blossomed into one of the most inventive and satisfying spectacles ever produced in the Hollywood system. The final decade of the series’ run in particular has been groundbreaking. After five movies with five very different directors, aesthetics, and sensibilities, Christopher McQuarrie stuck around—alongside stunt coordinator Wade Eastwood. Together with Cruise, they turned the series into an old-fashioned, in-camera spectacle that harkens back to the earliest days of cinema. In the process, Cruise has added another chapter to his career, that of an onscreen daredevil like Harold Lloyd or Douglas Fairbanks. It’s been an amazing run, and honestly it’s a bit arbitrary to quantify it with any sort of ranking. But if we were going to do such a thing, here is how it should go… 8. Mission: Impossible II (2000) It’s hardly controversial to put John Woo’s Mission: Impossible II dead last. From its overabundance of slow-mo action—complete with Woo’s signature flying doves—to its use of Limp Bizkit, and even that nonsensical plot about manmade viruses that still doesn’t feel timely on the other side of 2020, MI:-2 is a relic of late ‘90s Hollywood excess. On the one hand, it’s kind of marvelous that Cruise let Woo completely tear down and rebuild a successful franchise-starter in the Hong Kong filmmaker’s own image. On the other, it’s perhaps telling of where Cruise’s ego was at that time since Woo used this opportunity to transform the original all-American Ethan Hunt into a god of celluloid marble. And make no mistake, there is something godlike to how Woo’s camera fetishizes Cruise’s sunglasses and new, luxuriant mane of jet black hair during Hunt’s big introduction where he is seen free-climbing across a rock face without rope. It would come to work as metaphor for the rest of the movie where, despite ostensibly being the leader of a team, Ethan is mostly going it alone as he does ridiculous things like have a medieval duel against his evil doppelgänger (Dougray Scott), only both men now ride motorcycles instead of horses. The onscreen team, meanwhile, stares slack-jawed as Ethan finds his inner-Arnold Schwarzenegger and massacres entire scores of faceless mercenaries in multiple shootouts. While gunplay has always been an element of modern spy thrillers, the Mission: Impossible movies work best when the characters use their wits (and the stunt team’s ingenuity) to escape elaborate, tricky situations. So there’s something banal about the way M:I-2 resembles any other late ‘90s and early ‘00s actioner that might’ve starred Nicolas Cage or Bruce Willis. Technically the plot, which involves Ethan’s reluctance to send new flame Nyah Hall (Thandiwe Newton) into the lion’s den as an informant, has classical pedigree. The movie remakes Alfred Hitchcock’s Notorious (1946) in all but name. However, the movie is so in love with its movie star deity that even the supposedly central romance is cast in ambivalent shadow. 7. Mission: Impossible – The Final Reckoning (2025) Yes, we admit to also being surprised that what is allegedly intended to be the last Mission: Impossible movie is finishing near the very bottom of this list. Which is not to say that The Final Reckoning is a bad movie. It’s just a messy one—and disappointing too. Perhaps the expectations were too high for a film with “final” in the title. Also its reportedly eye-popping $400 million only fueled the hype. But whereas the three previous Mission films directed by Christopher McQuarrie, including Dead Reckoning, had a light playfulness about them, The Final Reckoning gets lost in its own self-importance and grandiosity. Once again we have a Mission flick determined to deify Ethan Hunt with McQuarrie’s “gambler” from the last couple movies taking on the imagery of the messiah. Now the AI fate of the world lies in his literal hands. This approach leads to many long expository sequences where characters blather endlessly about the motivations of an abstract artificial intelligence. Meanwhile far too little time is spent on the sweet spot for this series: Cruise’s chemistry with co-stars when he isn’t hanging from some death-defying height. In fact, Ethan goes it pretty much alone in this one, staring down generals, submarine captains, and American presidents—fools all to think for one instance Ethan isn’t the guy sent to redeem them for their sins. The action sequences are still jaw-dropping when they finally come, and it is always good to see co-stars Simon Pegg, Hayley Atwell, and an all too briefly used Ving Rhames again, but this feels less like a finale than a breaking point. If Mission does come back, it will have to be as something wildly different (and presumably less expensive). 6. Mission: Impossible III (2006) Before he transformed Star Trek and Star Wars into remarkably similar franchises, writer-director J.J. Abrams made his big screen debut by doing much the same to the Mission: Impossible franchise. With his emphasis on extreme close-ups, heavy expository dialogue dumps, and intentionally vague motivations for his villains that seem to always have something to do with the War on Terror, Abrams remade the M:I franchise in the image of his TV shows, particularly Alias. This included turning Woo’s Übermensch from the last movie into the kind of suburban everyman who scores well with the Nielsen ratings and who has a sweet girl-next-door fiancée (Michelle Monaghan). Join our mailing list Get the best of Den of Geek delivered right to your inbox! Your mileage may vary with this approach, but personally we found M:I-3 to be too much of a piece with mid-2000s television and lacking in a certain degree of movie magic. With that said, the movie has two fantastic aces up its sleeve. The first and most significant is a deliciously boorish performance by Philip Seymour Hoffman as the franchise’s scariest villain. Abrams’ signature monologues have never been more chilling as when Hoffman cuts through Cruise’s matinee heroics like a knife and unsettles the protagonist and the audience with an unblinking declaration of ill-intent. Perhaps more impressively, during one of the franchise’s famed “mask” sequences where Ethan disguises himself as Hoffman’s baddie, the character actor subtly and convincingly mimics Cruise’s leading man charisma. That, plus introducing fan favorite Simon Pegg as Benji to the series (if in little more than a cameo), makes the movie worth a watch if not a regular revisit. According to more than a few critics in 2023, the then-newest installment in the series was also the best one. I respectfully disagree. The first half of writer-director Christopher McQuarrie and Cruise’s Dead Reckoning In terms of old school spectacle and breakneck pacing, Dead Reckoning is easily the most entertaining action movie of summer 2023’s offerings. However, when compared to the best entries in the M:I franchise, Dead Reckoning leaves something be desired. While McQuarrie’s counterintuitive instinct to script the scenes after designing the set pieces, and essentially make it up as they went along, paid off in dividends in Fallout, the narrative of Dead Reckoning’s first half is shaggy and muddled. The second act is especially disjointed when the film arrives in Venice, and the actors seem as uncertain as the script is over what exactly the film’s nefarious A.I. villain, codename: “The Entity,” wants. That this is the portion of the film which also thanklessly kills off fan favorite Ilsa Faust (Rebecca Ferguson) does the movie no favors. Elsewhere in the film, Hayley Atwell proves a fantastic addition in her own right as Grace—essentially a civilian and audience surrogate who gets wrapped up in the M:I series’ craziness long enough to stare at Cruise in incredulity—but the inference that she is here to simply interchangeably replace Ilsa gives the film a sour subtext. Still, Atwell’s Grace is great, Cruise’s Ethan is as mad as ever with his stunts, and even as the rest of the ensemble feels underutilized, seeing the team back together makes this a good time—while the unexpected return of Henry Czerny as Eugene Kittridge is downright great. 4. Mission: Impossible – Ghost Protocol (2011) There are many fans who will tell you that the Mission: Impossible franchise as we know it really started with this Brad Bird entry at the beginning of the 2010s, and it’s easy to see why. As the first installment made with a newly chastened Cruise—who Paramount Pictures had just spent years trying to fire from the series—it’s also the installment where the movie star remade his persona as a modern day Douglas Fairbanks. Here he becomes the guy you could count on to commit the most absurdly dangerous and ridiculous stunts for our entertainment. What a mensch. And in terms of set pieces, nothing in the series may top this movie’s second act where Cruise is asked to become a real-life Spider-Man and wall-crawl—as well as swing and skip—along the tallest building in the world, the Burj Khalifa in Dubai. It’s a genuine showstopper that looms over the rest of the movie. Not that there isn’t a lot to enjoy elsewhere as Bird brings a slightly more sci-fi and cartoonish cheek to the proceedings with amusing gadgets like those aforementioned “blue means glue” Spidey gloves. Even more amusingly, the damn things never seem to work properly. This is also the first Mission: Impossible movie where the whole team feels vital to the success of the adventure, including a now proper sidekick in the returning Pegg and some solid support from Paula Patton and Jeremy Renner. For a certain breed of fan that makes this the best, but we would argue the team dynamics were fleshed out a little better down the road, and in movies that have more than one stunning set piece to their name. 3. Mission: Impossible (1996) The last four entries of the series have been so good that it’s become common for folks to overlook the movie that started it all, Brian De Palma’s endlessly stylish Mission: Impossible. That’s a shame since there’s something admirably blasphemous to this day about a movie that would take an ancient pop culture property and throw the fundamentals out the window. In this case, that meant turning the original show’s hero, Jim Phelps (played by Jon Voight here), into the villain while completely rewriting the rulebook about what the concept of “Mission: Impossible” is. It’s the bold kind of creative move studios would never dare make now, but that’s what opened up the space to transform a novelty of ‘60s spymania TV into a ‘90s action classic, complete with heavy emphasis on techno espionage babble and post-Cold War politics. The movie can at times appear dated given the emphasis on floppy disks and AOL email accounts, but it’s also got a brisk energy that never goes out of style thanks to De Palma’s ability to frame a knotty script by David Koepp and Robert Towne (the latter of whom penned Chinatown) into a breathlessly paced thriller filled with paranoia, double crosses, femme fatales, and horrifying dream sequences. In other words, it’s a De Palma special! The filmmaker and Cruise also craft a series of set pieces that would become the series’ defining trademark. The finale with a fistfight atop a speeding train beneath the English Channel is great, but the quiet as a church mouse midpoint where Cruise’s hero dangles over the pressure-sensitive floor of a CIA vault—and with a drop of sweat dripping just out of reach!—is the stuff of popcorn myth. It’s how M:I also became as much a great heist series as shoot ‘em up. Plus, this movie gave us Ving Rhames’ stealth MVP hacker, Luther Stickell. 2. Mission: Impossible – Rogue Nation (2015) In retrospect there is something faintly low-key about Rogue Nation, as ludicrous as that might be to say about a movie that begins with its star literally clinging for dear life to the outside of a plane at take off. Yet given how grand newcomer director Christopher McQuarrie would take things in the following three Mission films, his more restrained first iteration seems charmingly small scale in comparison. Even so, it remains an action marvel in its own right, as well as the most balanced and well-structured adventure in the series. It’s the one where the project of making Ethan Hunt a tangible character began. Rightly assessing Ethan to be a “gambler” based on his inconsistent yet continuously deranged earlier appearances, McQuarrie spins a web where Hunt’s dicey lifestyle comes back to haunt him when facing a villain who turns those showboat instincts in on themselves, and which pairs Ethan for the first time against the best supporting character in the series, Rebecca Ferguson as Ilsa Faust. There’s a reason Ferguson’s MI6 double (triple, quadruple?) agent was the first leading lady in the series to become a recurring character. She gives a star-making turn as a woman who is in every way Ethan’s equal while keeping him and the audience on their toes. She, alongside a returning Simon Pegg and Ving Rhames, solidify the definitive Mission team, all while McQuarrie crafts elegant set pieces with classical flair, including a night at the opera that homages and one-ups Alfred Hitchcock’s influential sequence from The Man Who Knew Too Much (1956), as well as a Casablanca chase between Ethan and Ilsa that’s the best motorcycle sequence in the series (if only they stopped by Rick’s). Also McQuarrie’s script ultimately figures out who Ethan Hunt truly is by letting all those around him realize he’s a madman. And Alec Baldwin’s Alan Hunley gets this gem of a line to sums the series up in total: “Hunt is uniquely trained and highly motivated, a specialist without equal, immune to any countermeasures. There is no secret he cannot extract, no security he cannot breach, no person he cannot become. He has most likely anticipated this very conversation and is waiting to strike in whatever direction we move. Sir, Hunt is the living manifestation of destiny—and he has made you his mission.” 1. Mission: Impossible – Fallout (2018) If one were to rank these movies simply by virtue of set pieces and stunts, pound for pound it’s impossible to top Mission: Impossible – Fallout (forgive the pun). A virtuoso showcase in action movie bliss, there are too many giddy mic drop moments to list, but among our favorites are: Tom Cruise doing a real HALO jump out of a plane at 25,000 feet and which was captured by camera operator Craig O’Brien, who had an IMAX camera strapped to his head; the extended fight sequence between Cruise, Henry Cavill, and Liam Yang in a bathroom where the music completely drops out so we can hear every punch, kick, and that surreal moment where Cavill needs to reload his biceps like they’re shotguns; and did you see Cruise’s ankle bend the wrong way in that building to building jump?! For action junkies, there was no better adrenaline kick out of Hollywood in the 2010s than this flick, and that is in large part a credit to writer-director Christopher McQuarrie. As the first filmmaker to helm more than one M:I movie, McQuarrie had the seemingly counterintuitive innovation to meticulously hammer out all of the above action sequences as well as others—such as a motorcycle chase across the cobblestones of Paris and a helicopter climax where Cruise is really flying his chopper at low altitudes—with stunt coordinator Wade Eastwood and Cruise, and then retroactively pen a surprisingly tight and satisfying screenplay that continues to deconstruct the Ethan Hunt archetype into a man of flesh and blood. McQuarrie also reunites all the best supporting players in the series—Rhames, Pegg, and his own additions of Rebecca Ferguson as the ambiguous Ilsa Faust and Sean Harris as the dastardly Solomon Lane—into a yarn that is as zippy and sharp as you might expect from the screenwriter of The Usual Suspects, but which lets each action sequence unfurl with all the pageantry of an old school Gene Kelly musical number. Many will call this the best Mission: Impossible movie, and we won’t quibble the point.
    0 Comentários 0 Compartilhamentos 0 Anterior
  • Dark Horses and Nissan launch a retro-inspired arcade game ahead of Formula E's Tokyo E-Prix

    Formula E has always felt like a sport from the future, with electric cars zipping through city circuits and drivers navigating attack modes and energy boosts with joystick-like precision. So when Nissan's Formula E team wanted to create a campaign for their home race in Tokyo, leaning into the world of retro gaming didn't just make sense—it felt inevitable.
    The result is 'NISMO Electric Racer Tokyo', a '90s-style arcade game developed by creative agency Dark Horses in collaboration with Japanese-Australian illustrator Kentaro Yoshida. Free to play on desktop and mobile, the game puts players in the hot seat of a stylised Nissan Formula E car, tearing through an 8-bit Tokyo cityscape at top speeds of 322kph, which is the same velocity as the real Nissan E-4ORCE 04.
    With nods to pixelated classics like Outrun and Street Fighter, the game channels the energy of a bygone gaming era while cleverly linking back to real motorsport. "We've always talked about how Formula E itself feels like a video game," says Dark Horses creative Hannah Rendell. "With its unpredictability, pit boosts, and attack modes, it felt natural to bring those mechanics into a playable world."
    It's essentially a nostalgic thrill ride packed with thoughtful details. From cherry blossoms and Mount Fuji in the background to lightning bolt speed boosts symbolising attack mode, everything has been designed to reflect both the culture of Japan and the mechanics of the race. Get too slow, and you'll see a 'Game Over' screen – a cheeky nod to Formula E's emphasis on energy management.

    For creative duo Hannah and Lara Hallam, Tokyo provided the perfect setting for such a concept. "Nineties gaming is making a huge return to pop culture," explains Lara. "So playing into that nostalgic and retro world for the Tokyo E-Prix, a city so iconic for its gaming culture, felt like a no-brainer."
    The game is part of a wider campaign activation that includes a special edition race livery, which was recently revealed ahead of the Tokyo E-Prix on 14 May. The livery, also designed by Kentaro, reimagines the team's Sakura theme through the same vibrant, pastel-toned aesthetic seen in the game. His illustrations were then translated into crisp pixel art, creating visual cohesion across both digital and physical formats.
    "Using Kentaro's illustrations as a base, and then transforming them into 8-bit pixel art, meant we ended up with designs that felt truly unique to our game and Japanese culture as a whole," says Hannah. It marks Kentaro's first foray into the world of gaming and one that's already generating buzz across design and motorsport circles alike.
    Creative consistency was key across the entire campaign, from the game itself to the accompanying video spot, which riffs on classic 90s toy commercials. Live-action footage is spliced with gameplay and VHS-style overlays, mimicking the look and feel of old-school arcade advertising. It's tongue-in-cheek and era-authentic but with a modern twist, much like the game itself.
    "This is our strategy of noisy thinking," said Dark Horses creative directors Sean Johnson and Josh Pearce. "Generating creatively distinct and individual social-based ideas that drive constant awareness and engagement, working at its very best."
    The studio has built a reputation for unconventional sports marketing, and this campaign is no exception. While most motorsport content focuses on realism, tension, and competition, NISMO Electric Racer Tokyo invites a sense of play, not just for superfans but also for casual players and culturally curious audiences.
    "You don't have to be a Formula E fan to want to battle it out on the track in our game," says Lara. "But you can guarantee that after playing it, you'll see Nissan as an exciting team to watch out for."
    Nissan's Formula E journey is a story of resilience and ambition. Having entered the championship in 2018, the team started at the back of the pack, but this year, they're leading the standings. That trajectory mirrors the underdog thrill of a good racing game: start slow, learn the mechanics, and eventually take the win.
    "We're very excited to return to our home E-Prix in Tokyo," said Tommaso Volpe, managing director and team principal of the Nissan Formula E Team. "This race is not only a major moment for us as a team but also a chance to celebrate our Japanese heritage. With 'NISMO Electric Racer Tokyo', we've created something that captures the energy we bring to the track while celebrating Japan's legendary gaming culture."
    For Nissan, this campaign is part of a broader push to electrify its brand identity through how it connects with fans and its vehicles. As the first Japanese manufacturer in Formula E and a pioneer in electric powertrains, Nissan has long positioned itself as a future-forward player. But this activation also shows they're equally comfortable mining the past for creative inspiration.
    It's quite a unique blend of heritage and innovation through a campaign that brings together game design, illustration, advertising, and automotive branding in one cohesive world. Whether you're a gamer, a designer, or a motorsport die-hard, there's something irresistibly satisfying about seeing a 90s-style arcade racer reimagined for the electric age.
    If you're thinking of trying it out, just be aware that Nissan's own drivers, Oliver Rowland and Norman Nato, have already set the bar high on the leaderboard.
    #dark #horses #nissan #launch #retroinspired
    Dark Horses and Nissan launch a retro-inspired arcade game ahead of Formula E's Tokyo E-Prix
    Formula E has always felt like a sport from the future, with electric cars zipping through city circuits and drivers navigating attack modes and energy boosts with joystick-like precision. So when Nissan's Formula E team wanted to create a campaign for their home race in Tokyo, leaning into the world of retro gaming didn't just make sense—it felt inevitable. The result is 'NISMO Electric Racer Tokyo', a '90s-style arcade game developed by creative agency Dark Horses in collaboration with Japanese-Australian illustrator Kentaro Yoshida. Free to play on desktop and mobile, the game puts players in the hot seat of a stylised Nissan Formula E car, tearing through an 8-bit Tokyo cityscape at top speeds of 322kph, which is the same velocity as the real Nissan E-4ORCE 04. With nods to pixelated classics like Outrun and Street Fighter, the game channels the energy of a bygone gaming era while cleverly linking back to real motorsport. "We've always talked about how Formula E itself feels like a video game," says Dark Horses creative Hannah Rendell. "With its unpredictability, pit boosts, and attack modes, it felt natural to bring those mechanics into a playable world." It's essentially a nostalgic thrill ride packed with thoughtful details. From cherry blossoms and Mount Fuji in the background to lightning bolt speed boosts symbolising attack mode, everything has been designed to reflect both the culture of Japan and the mechanics of the race. Get too slow, and you'll see a 'Game Over' screen – a cheeky nod to Formula E's emphasis on energy management. For creative duo Hannah and Lara Hallam, Tokyo provided the perfect setting for such a concept. "Nineties gaming is making a huge return to pop culture," explains Lara. "So playing into that nostalgic and retro world for the Tokyo E-Prix, a city so iconic for its gaming culture, felt like a no-brainer." The game is part of a wider campaign activation that includes a special edition race livery, which was recently revealed ahead of the Tokyo E-Prix on 14 May. The livery, also designed by Kentaro, reimagines the team's Sakura theme through the same vibrant, pastel-toned aesthetic seen in the game. His illustrations were then translated into crisp pixel art, creating visual cohesion across both digital and physical formats. "Using Kentaro's illustrations as a base, and then transforming them into 8-bit pixel art, meant we ended up with designs that felt truly unique to our game and Japanese culture as a whole," says Hannah. It marks Kentaro's first foray into the world of gaming and one that's already generating buzz across design and motorsport circles alike. Creative consistency was key across the entire campaign, from the game itself to the accompanying video spot, which riffs on classic 90s toy commercials. Live-action footage is spliced with gameplay and VHS-style overlays, mimicking the look and feel of old-school arcade advertising. It's tongue-in-cheek and era-authentic but with a modern twist, much like the game itself. "This is our strategy of noisy thinking," said Dark Horses creative directors Sean Johnson and Josh Pearce. "Generating creatively distinct and individual social-based ideas that drive constant awareness and engagement, working at its very best." The studio has built a reputation for unconventional sports marketing, and this campaign is no exception. While most motorsport content focuses on realism, tension, and competition, NISMO Electric Racer Tokyo invites a sense of play, not just for superfans but also for casual players and culturally curious audiences. "You don't have to be a Formula E fan to want to battle it out on the track in our game," says Lara. "But you can guarantee that after playing it, you'll see Nissan as an exciting team to watch out for." Nissan's Formula E journey is a story of resilience and ambition. Having entered the championship in 2018, the team started at the back of the pack, but this year, they're leading the standings. That trajectory mirrors the underdog thrill of a good racing game: start slow, learn the mechanics, and eventually take the win. "We're very excited to return to our home E-Prix in Tokyo," said Tommaso Volpe, managing director and team principal of the Nissan Formula E Team. "This race is not only a major moment for us as a team but also a chance to celebrate our Japanese heritage. With 'NISMO Electric Racer Tokyo', we've created something that captures the energy we bring to the track while celebrating Japan's legendary gaming culture." For Nissan, this campaign is part of a broader push to electrify its brand identity through how it connects with fans and its vehicles. As the first Japanese manufacturer in Formula E and a pioneer in electric powertrains, Nissan has long positioned itself as a future-forward player. But this activation also shows they're equally comfortable mining the past for creative inspiration. It's quite a unique blend of heritage and innovation through a campaign that brings together game design, illustration, advertising, and automotive branding in one cohesive world. Whether you're a gamer, a designer, or a motorsport die-hard, there's something irresistibly satisfying about seeing a 90s-style arcade racer reimagined for the electric age. If you're thinking of trying it out, just be aware that Nissan's own drivers, Oliver Rowland and Norman Nato, have already set the bar high on the leaderboard. #dark #horses #nissan #launch #retroinspired
    Dark Horses and Nissan launch a retro-inspired arcade game ahead of Formula E's Tokyo E-Prix
    Formula E has always felt like a sport from the future, with electric cars zipping through city circuits and drivers navigating attack modes and energy boosts with joystick-like precision. So when Nissan's Formula E team wanted to create a campaign for their home race in Tokyo, leaning into the world of retro gaming didn't just make sense—it felt inevitable. The result is 'NISMO Electric Racer Tokyo', a '90s-style arcade game developed by creative agency Dark Horses in collaboration with Japanese-Australian illustrator Kentaro Yoshida. Free to play on desktop and mobile, the game puts players in the hot seat of a stylised Nissan Formula E car, tearing through an 8-bit Tokyo cityscape at top speeds of 322kph, which is the same velocity as the real Nissan E-4ORCE 04. With nods to pixelated classics like Outrun and Street Fighter, the game channels the energy of a bygone gaming era while cleverly linking back to real motorsport. "We've always talked about how Formula E itself feels like a video game," says Dark Horses creative Hannah Rendell. "With its unpredictability, pit boosts, and attack modes, it felt natural to bring those mechanics into a playable world." It's essentially a nostalgic thrill ride packed with thoughtful details. From cherry blossoms and Mount Fuji in the background to lightning bolt speed boosts symbolising attack mode, everything has been designed to reflect both the culture of Japan and the mechanics of the race. Get too slow, and you'll see a 'Game Over' screen – a cheeky nod to Formula E's emphasis on energy management. For creative duo Hannah and Lara Hallam, Tokyo provided the perfect setting for such a concept. "Nineties gaming is making a huge return to pop culture," explains Lara. "So playing into that nostalgic and retro world for the Tokyo E-Prix, a city so iconic for its gaming culture, felt like a no-brainer." The game is part of a wider campaign activation that includes a special edition race livery, which was recently revealed ahead of the Tokyo E-Prix on 14 May. The livery, also designed by Kentaro, reimagines the team's Sakura theme through the same vibrant, pastel-toned aesthetic seen in the game. His illustrations were then translated into crisp pixel art, creating visual cohesion across both digital and physical formats. "Using Kentaro's illustrations as a base, and then transforming them into 8-bit pixel art, meant we ended up with designs that felt truly unique to our game and Japanese culture as a whole," says Hannah. It marks Kentaro's first foray into the world of gaming and one that's already generating buzz across design and motorsport circles alike. Creative consistency was key across the entire campaign, from the game itself to the accompanying video spot, which riffs on classic 90s toy commercials. Live-action footage is spliced with gameplay and VHS-style overlays, mimicking the look and feel of old-school arcade advertising. It's tongue-in-cheek and era-authentic but with a modern twist, much like the game itself. "This is our strategy of noisy thinking," said Dark Horses creative directors Sean Johnson and Josh Pearce. "Generating creatively distinct and individual social-based ideas that drive constant awareness and engagement, working at its very best." The studio has built a reputation for unconventional sports marketing, and this campaign is no exception. While most motorsport content focuses on realism, tension, and competition, NISMO Electric Racer Tokyo invites a sense of play, not just for superfans but also for casual players and culturally curious audiences. "You don't have to be a Formula E fan to want to battle it out on the track in our game," says Lara. "But you can guarantee that after playing it, you'll see Nissan as an exciting team to watch out for." Nissan's Formula E journey is a story of resilience and ambition. Having entered the championship in 2018, the team started at the back of the pack, but this year, they're leading the standings. That trajectory mirrors the underdog thrill of a good racing game: start slow, learn the mechanics, and eventually take the win. "We're very excited to return to our home E-Prix in Tokyo," said Tommaso Volpe, managing director and team principal of the Nissan Formula E Team. "This race is not only a major moment for us as a team but also a chance to celebrate our Japanese heritage. With 'NISMO Electric Racer Tokyo', we've created something that captures the energy we bring to the track while celebrating Japan's legendary gaming culture." For Nissan, this campaign is part of a broader push to electrify its brand identity through how it connects with fans and its vehicles. As the first Japanese manufacturer in Formula E and a pioneer in electric powertrains, Nissan has long positioned itself as a future-forward player. But this activation also shows they're equally comfortable mining the past for creative inspiration. It's quite a unique blend of heritage and innovation through a campaign that brings together game design, illustration, advertising, and automotive branding in one cohesive world. Whether you're a gamer, a designer, or a motorsport die-hard, there's something irresistibly satisfying about seeing a 90s-style arcade racer reimagined for the electric age. If you're thinking of trying it out, just be aware that Nissan's own drivers, Oliver Rowland and Norman Nato, have already set the bar high on the leaderboard (and that it's just a little bit addictive once you start playing).
    0 Comentários 0 Compartilhamentos 0 Anterior
  • Best AI video enhancer: upscale video to 4K in 1 click on Mac

    We all have old or low-quality videos that hold meaningful moments or valuable content. With VideoProc's AI video enhancer, you can instantly upgrade the visual quality and upscale to 4K on your Mac.VideoProc Converter AI. Image source: DigiartyChances are, you've got a collection of videos and photos captured long before digital cameras could record in 4K HDR. Maybe you've spent years digitizing old VHS tapes and DVDs to add them to your Apple Photos library, only to find them riddled with tiny resolution and static distortions.Watching them on a modern 5K display without stretching feels like viewing memories through a postage stamp. Continue Reading on AppleInsider
    #best #video #enhancer #upscale #click
    Best AI video enhancer: upscale video to 4K in 1 click on Mac
    We all have old or low-quality videos that hold meaningful moments or valuable content. With VideoProc's AI video enhancer, you can instantly upgrade the visual quality and upscale to 4K on your Mac.VideoProc Converter AI. Image source: DigiartyChances are, you've got a collection of videos and photos captured long before digital cameras could record in 4K HDR. Maybe you've spent years digitizing old VHS tapes and DVDs to add them to your Apple Photos library, only to find them riddled with tiny resolution and static distortions.Watching them on a modern 5K display without stretching feels like viewing memories through a postage stamp. Continue Reading on AppleInsider #best #video #enhancer #upscale #click
    APPLEINSIDER.COM
    Best AI video enhancer: upscale video to 4K in 1 click on Mac
    We all have old or low-quality videos that hold meaningful moments or valuable content. With VideoProc's AI video enhancer, you can instantly upgrade the visual quality and upscale to 4K on your Mac.VideoProc Converter AI. Image source: DigiartyChances are, you've got a collection of videos and photos captured long before digital cameras could record in 4K HDR. Maybe you've spent years digitizing old VHS tapes and DVDs to add them to your Apple Photos library, only to find them riddled with tiny resolution and static distortions.Watching them on a modern 5K display without stretching feels like viewing memories through a postage stamp. Continue Reading on AppleInsider
    0 Comentários 0 Compartilhamentos 0 Anterior
  • This Billionaire Immigrant Is Racing Elon Musk To Connect Your Phone From Space

    Abel Avellan is taking on SpaceX and Jeff Bezos’ Project Kuiper in the battle to provide broadband satellite internet directly to your smartphone.

    Last September, a crowd of seasoned spectators gathered at Cape Canaveral, Florida, to watch as SpaceX’s Falcon 9 rocket took flight for the 373rd time. But it wasn’t carrying yet another of Elon Musk’s Starlink satellites to join the 7,100-plus he has already circling Earth. Onboard instead were five satellites from AST SpaceMobile, a tiny Starlink rival that SpaceX has derided as a “meme stock” in regulatory filings with the federal government. Each was equipped with a 700-square-foot antenna that would unfold in orbit, an early step in establishing a network AST hopes will someday best the incumbent mocking it.

    The size of these antennas—and the even larger 2,400-square-foot version that will succeed them—are key to CEO and founder Abel Avellan’s plan to win a new market: satellite internet beamed directly to your phone. In contrast to SpaceX, which uses thousands of satellites to connect residences, businesses, vehicles and even the White House to the internet, AST’s super-large antennas should give it global coverage with just 90 satellites. The company plans to launch 60 into orbit by the end of 2026.

    Jamel Toppin for Forbes
    The goal is to keep cellphones connected when out of range of a tower. You’d be able to make calls even when hiking in a remote area or from a boat miles offshore. Until recently, that required expensive satellite phones with special hardware. “Our vision is to provide connectivity without disadvantage to wherever people are located,” says Avellan, 54.

    This isn’t Starlink’s main business: Its billion in revenue largely comes from providing internet to fixed-base stations attached to homes and businesses, not mobile phones. Nor is it the vision of Jeff Bezos’ Project Kuiper, a direct Starlink competitor, which launched the first 27 of a planned 3,200-plus satellites in late April. But Starlink isn’t totally ignoring the phone business. It’s currently in beta testing with T-Mobile to let users text on their phones via Starlink when they don’t have any bars, giving it an early lead over AST. It also has thousands of satellites, to AST’s five, and Musk’s insider status with the Trump administration could prove important in the heavily regulated telecom business. Starlink’s staggering billion valuation dwarfs Midland, Texas–based AST’s market capof around billion.
    Still, AST has a shot at the emerging market for a satellite-based mobile cell plan, with a potentially substantial payoff. The big opportunity is not off-grid connectivity for Europeans and North Americans but providing internet to the more than 2.6 billion people, largely in the developing world, who struggle to get online at all. Most of them can’t afford Starlink. A basic base station starts at ; then it’s around per month for residential Wi-Fi. AST’s pricing is still largely theoretical, but the startup hopes it can deliver for just a few extra dollars a month on a cellphone bill. That’s a compelling proposition.
    When it comes to broadband, “the cheapest and most efficient way is through your phone,” Avellan says. Skipping out on building new cell towers entirely could mean major cost savings for the telecoms companies as well, if they can offer satellite internet in markets that don’t yet justify that investment. Deutsche Bankestimates that the company’s revenues could top million in 2026 once its commercial service is up and running, and surpass billion by 2030—with far less capital expenditure than Starlink will need to keep launching thousands of satellites.
    The big obstacle for both companies is the basic physics of satellite communication: namely, that you need a direct line of sight from a satellite to your phone to get a signal. Starlink, Project Kuiper and multiple Chinese firms plan to tackle this by flooding the zone with thousands of small, cheap satellites in low Earth orbit, which hop signals between them to maintain steady connections with ground-based dishes. The antenna in your phone is a lot smaller, making it harder to get bandwidth to do more than text.
    But AST’s satellites are outfitted with antennas at least 50 times the size of Starlink’s. It’s a tricky feat of engineering—the centimeters-thick antennas require assembly in clean rooms to be securely packed into satellites at launch; then they’re carefully unfolded again in orbit. It’s much more complicated than a Starlink satellite, and each AST satellite costs about million compared to around million to build each Starlink bird. But the result is true broadband connectivity. AST’s five satellites have successfully made video calls with phones on Verizon, Vodafone, Rakuten and AT&T networks. AST’s have a longer lifespan, too, requiring replacement every 10 years compared to five to seven years for Starlink.
    AST’s big antennas make broadband-to-cellphone connections easier to pull off, says John Baras, a University of Maryland aerospace engineering professor, because they cover a much larger area and are designed to deliver a signal to devices in motion. Starlink has a bigger challenge making its system work for phones, he says, because it was envisioned as a way to deliver internet to fixed stations on the ground—not to mobile phones that by definition move around. “Starlink is going to have problems,” he says. SpaceX did not respond to a comment request.
    JR Wilson, VP of towers and roaming at AT&T, a major AST investor, compares the tech race between Starlink and AST to the home-video race of the 1980s. “Beta came out first, but it didn’t have some of the same qualities as VHS,” he explained, recalling Sony’s ill-starred format which, despite delivering a better picture, failed because of its high price and short recording times. AT&T plans to start offering satellite connectivity using AST’s service once it has more satellites in orbit next year.
    AST currently has deals with dozens of other telecom providers around the world, including Vodafone, Rakuten and Verizon, offering potential access to around 3 billion subscribers. Partnering with big telecoms offers loads of advantages, says Mike Crawford, an analyst at Los Angeles–based B. Riley Securities. By avoiding the home satellite internet market that Starlink dominates, AST doesn’t have to spend money to attract subscribers or build costly ground infrastructure—its partners have already done that. Plus, it avoids going head-to-head with giant legacy telecoms.
    Avellan knows the ins and outs of the industry. Born in Venezuela, he studied engineering before starting his career at the Swedish telecom giant Ericsson. He founded his first company, Emer­ging Markets Communications, “with and a pregnant wife” in 2000, he says, to provide satellite communication services to Africa and the Middle East, as well as cruise and cargo ships. He sold it to satellite company Global Eagle in 2016 for million and used some of the proceeds to found AST the following year.
    After launching its first demonstration satellite in 2019, AST raised million from Vodafone, Rakuten, AT&T and VC shops like London-based Shift Ventures. In 2021, it went public through a SPAC backed by private equity firm New Providence, raising an additional million. The company’s stock has more than doubled since then, making Avellan, who owns about 25% of it, worth some billion. In March, AST and Voda­fone announced plans for a joint venture spin-out company to offer AST’s satellite connectivity to mobile operators in Europe and Africa.PATRICK WELSH FOR FORBES
    How To Play It
    By John Buckingham
    For a more grounded play on soaring demand for connectivity, wireless communications and broadcast tower REIT American Tower should continue to benefit from mobile data proliferation and 5G deployments, while an expan­ding data center segment positions it to profit from the rise of hybrid IT and AI workloads. Meanwhile, shareholders are rewarded with a 3.3% dividend yield to go along with handsome capital appreciation potential from a conservative “picks-and-shovels” terrestrial player in the tech gold rush. Moody’s just awarded the company’s strong balance sheet, citing AMT’s lea­ding position in the global wireless infrastructure market, predic­table revenue and income, consistently solid fixed charge coverage and excellent liquidity.
    John Buckingham is a principal of AFAM Capital and editor of The Prudent Speculator.
    These partnerships also unlock the parts of the radio spectrum that make communications between satellites and phones possible, which are primarily owned by legacy telecoms. Assu­ming regulators greenlight these deals—including a crucial lease from Ligado Networks for a frequency that would give AST’s data the equivalent of 4G speeds—its satellites will be able to offer coverage globally. SpaceX can offer only text right now, although obviously that could change. With far fewer partnerships, Starlink is “cash-rich but spectrum-poor,” according to Crawford, the B. Riley analyst.
    That’s not surprising, given Musk’s ruthless approach to business. “SpaceX famously partners with people to the point that they can extract what they want from you, and then they stomp on your face, right?” industry analyst Chris Quilty says. Still, Musk’s deep connections to the Trump administration could present an existential challenge to AST’s burgeoning business.
    It’s clear Musk’s company views AST as a threat. SpaceX has already taken it to the mat over an array of regulatory issues governed by the FCC: spectrum access, space junk, blocking astronomical observations.
    Those FCC filings are also where SpaceX dismissed AST as a “meme stock.” It has a point: While shares in AST have gained a total of 172% since it went public, the stock has been on a tear since last May, jumping more than 1,000% at its peak. The company still has virtually no revenue to support its multi­billion-dollar market cap; in 2024, AST spent million but brought in only about million in revenue due entirely to a contract with the Space Defense Agency to build military satellite communications infrastructure.
    And like all meme stocks, it has a flock of ardent believers online. AST’s investment community on Reddit has more than 30,000 active subscribers. When the company invited its retail investors to attend the September launch of its satellites, nearly 1,000 showed up.
    “People are enthusiastic about the prospect that no matter where you live or work, you can have broadband,” Avellan says of the attention. “If at the same time they can make money by investing and following what we do? Even better.”
    More from Forbes
    #this #billionaire #immigrant #racing #elon
    This Billionaire Immigrant Is Racing Elon Musk To Connect Your Phone From Space
    Abel Avellan is taking on SpaceX and Jeff Bezos’ Project Kuiper in the battle to provide broadband satellite internet directly to your smartphone. Last September, a crowd of seasoned spectators gathered at Cape Canaveral, Florida, to watch as SpaceX’s Falcon 9 rocket took flight for the 373rd time. But it wasn’t carrying yet another of Elon Musk’s Starlink satellites to join the 7,100-plus he has already circling Earth. Onboard instead were five satellites from AST SpaceMobile, a tiny Starlink rival that SpaceX has derided as a “meme stock” in regulatory filings with the federal government. Each was equipped with a 700-square-foot antenna that would unfold in orbit, an early step in establishing a network AST hopes will someday best the incumbent mocking it. The size of these antennas—and the even larger 2,400-square-foot version that will succeed them—are key to CEO and founder Abel Avellan’s plan to win a new market: satellite internet beamed directly to your phone. In contrast to SpaceX, which uses thousands of satellites to connect residences, businesses, vehicles and even the White House to the internet, AST’s super-large antennas should give it global coverage with just 90 satellites. The company plans to launch 60 into orbit by the end of 2026. Jamel Toppin for Forbes The goal is to keep cellphones connected when out of range of a tower. You’d be able to make calls even when hiking in a remote area or from a boat miles offshore. Until recently, that required expensive satellite phones with special hardware. “Our vision is to provide connectivity without disadvantage to wherever people are located,” says Avellan, 54. This isn’t Starlink’s main business: Its billion in revenue largely comes from providing internet to fixed-base stations attached to homes and businesses, not mobile phones. Nor is it the vision of Jeff Bezos’ Project Kuiper, a direct Starlink competitor, which launched the first 27 of a planned 3,200-plus satellites in late April. But Starlink isn’t totally ignoring the phone business. It’s currently in beta testing with T-Mobile to let users text on their phones via Starlink when they don’t have any bars, giving it an early lead over AST. It also has thousands of satellites, to AST’s five, and Musk’s insider status with the Trump administration could prove important in the heavily regulated telecom business. Starlink’s staggering billion valuation dwarfs Midland, Texas–based AST’s market capof around billion. Still, AST has a shot at the emerging market for a satellite-based mobile cell plan, with a potentially substantial payoff. The big opportunity is not off-grid connectivity for Europeans and North Americans but providing internet to the more than 2.6 billion people, largely in the developing world, who struggle to get online at all. Most of them can’t afford Starlink. A basic base station starts at ; then it’s around per month for residential Wi-Fi. AST’s pricing is still largely theoretical, but the startup hopes it can deliver for just a few extra dollars a month on a cellphone bill. That’s a compelling proposition. When it comes to broadband, “the cheapest and most efficient way is through your phone,” Avellan says. Skipping out on building new cell towers entirely could mean major cost savings for the telecoms companies as well, if they can offer satellite internet in markets that don’t yet justify that investment. Deutsche Bankestimates that the company’s revenues could top million in 2026 once its commercial service is up and running, and surpass billion by 2030—with far less capital expenditure than Starlink will need to keep launching thousands of satellites. The big obstacle for both companies is the basic physics of satellite communication: namely, that you need a direct line of sight from a satellite to your phone to get a signal. Starlink, Project Kuiper and multiple Chinese firms plan to tackle this by flooding the zone with thousands of small, cheap satellites in low Earth orbit, which hop signals between them to maintain steady connections with ground-based dishes. The antenna in your phone is a lot smaller, making it harder to get bandwidth to do more than text. But AST’s satellites are outfitted with antennas at least 50 times the size of Starlink’s. It’s a tricky feat of engineering—the centimeters-thick antennas require assembly in clean rooms to be securely packed into satellites at launch; then they’re carefully unfolded again in orbit. It’s much more complicated than a Starlink satellite, and each AST satellite costs about million compared to around million to build each Starlink bird. But the result is true broadband connectivity. AST’s five satellites have successfully made video calls with phones on Verizon, Vodafone, Rakuten and AT&T networks. AST’s have a longer lifespan, too, requiring replacement every 10 years compared to five to seven years for Starlink. AST’s big antennas make broadband-to-cellphone connections easier to pull off, says John Baras, a University of Maryland aerospace engineering professor, because they cover a much larger area and are designed to deliver a signal to devices in motion. Starlink has a bigger challenge making its system work for phones, he says, because it was envisioned as a way to deliver internet to fixed stations on the ground—not to mobile phones that by definition move around. “Starlink is going to have problems,” he says. SpaceX did not respond to a comment request. JR Wilson, VP of towers and roaming at AT&T, a major AST investor, compares the tech race between Starlink and AST to the home-video race of the 1980s. “Beta came out first, but it didn’t have some of the same qualities as VHS,” he explained, recalling Sony’s ill-starred format which, despite delivering a better picture, failed because of its high price and short recording times. AT&T plans to start offering satellite connectivity using AST’s service once it has more satellites in orbit next year. AST currently has deals with dozens of other telecom providers around the world, including Vodafone, Rakuten and Verizon, offering potential access to around 3 billion subscribers. Partnering with big telecoms offers loads of advantages, says Mike Crawford, an analyst at Los Angeles–based B. Riley Securities. By avoiding the home satellite internet market that Starlink dominates, AST doesn’t have to spend money to attract subscribers or build costly ground infrastructure—its partners have already done that. Plus, it avoids going head-to-head with giant legacy telecoms. Avellan knows the ins and outs of the industry. Born in Venezuela, he studied engineering before starting his career at the Swedish telecom giant Ericsson. He founded his first company, Emer­ging Markets Communications, “with and a pregnant wife” in 2000, he says, to provide satellite communication services to Africa and the Middle East, as well as cruise and cargo ships. He sold it to satellite company Global Eagle in 2016 for million and used some of the proceeds to found AST the following year. After launching its first demonstration satellite in 2019, AST raised million from Vodafone, Rakuten, AT&T and VC shops like London-based Shift Ventures. In 2021, it went public through a SPAC backed by private equity firm New Providence, raising an additional million. The company’s stock has more than doubled since then, making Avellan, who owns about 25% of it, worth some billion. In March, AST and Voda­fone announced plans for a joint venture spin-out company to offer AST’s satellite connectivity to mobile operators in Europe and Africa.PATRICK WELSH FOR FORBES How To Play It By John Buckingham For a more grounded play on soaring demand for connectivity, wireless communications and broadcast tower REIT American Tower should continue to benefit from mobile data proliferation and 5G deployments, while an expan­ding data center segment positions it to profit from the rise of hybrid IT and AI workloads. Meanwhile, shareholders are rewarded with a 3.3% dividend yield to go along with handsome capital appreciation potential from a conservative “picks-and-shovels” terrestrial player in the tech gold rush. Moody’s just awarded the company’s strong balance sheet, citing AMT’s lea­ding position in the global wireless infrastructure market, predic­table revenue and income, consistently solid fixed charge coverage and excellent liquidity. John Buckingham is a principal of AFAM Capital and editor of The Prudent Speculator. These partnerships also unlock the parts of the radio spectrum that make communications between satellites and phones possible, which are primarily owned by legacy telecoms. Assu­ming regulators greenlight these deals—including a crucial lease from Ligado Networks for a frequency that would give AST’s data the equivalent of 4G speeds—its satellites will be able to offer coverage globally. SpaceX can offer only text right now, although obviously that could change. With far fewer partnerships, Starlink is “cash-rich but spectrum-poor,” according to Crawford, the B. Riley analyst. That’s not surprising, given Musk’s ruthless approach to business. “SpaceX famously partners with people to the point that they can extract what they want from you, and then they stomp on your face, right?” industry analyst Chris Quilty says. Still, Musk’s deep connections to the Trump administration could present an existential challenge to AST’s burgeoning business. It’s clear Musk’s company views AST as a threat. SpaceX has already taken it to the mat over an array of regulatory issues governed by the FCC: spectrum access, space junk, blocking astronomical observations. Those FCC filings are also where SpaceX dismissed AST as a “meme stock.” It has a point: While shares in AST have gained a total of 172% since it went public, the stock has been on a tear since last May, jumping more than 1,000% at its peak. The company still has virtually no revenue to support its multi­billion-dollar market cap; in 2024, AST spent million but brought in only about million in revenue due entirely to a contract with the Space Defense Agency to build military satellite communications infrastructure. And like all meme stocks, it has a flock of ardent believers online. AST’s investment community on Reddit has more than 30,000 active subscribers. When the company invited its retail investors to attend the September launch of its satellites, nearly 1,000 showed up. “People are enthusiastic about the prospect that no matter where you live or work, you can have broadband,” Avellan says of the attention. “If at the same time they can make money by investing and following what we do? Even better.” More from Forbes #this #billionaire #immigrant #racing #elon
    WWW.FORBES.COM
    This Billionaire Immigrant Is Racing Elon Musk To Connect Your Phone From Space
    Abel Avellan is taking on SpaceX and Jeff Bezos’ Project Kuiper in the battle to provide broadband satellite internet directly to your smartphone. Last September, a crowd of seasoned spectators gathered at Cape Canaveral, Florida, to watch as SpaceX’s Falcon 9 rocket took flight for the 373rd time. But it wasn’t carrying yet another of Elon Musk’s Starlink satellites to join the 7,100-plus he has already circling Earth. Onboard instead were five satellites from AST SpaceMobile, a tiny Starlink rival that SpaceX has derided as a “meme stock” in regulatory filings with the federal government. Each was equipped with a 700-square-foot antenna that would unfold in orbit, an early step in establishing a network AST hopes will someday best the incumbent mocking it. The size of these antennas—and the even larger 2,400-square-foot version that will succeed them—are key to CEO and founder Abel Avellan’s plan to win a new market: satellite internet beamed directly to your phone. In contrast to SpaceX, which uses thousands of satellites to connect residences, businesses, vehicles and even the White House to the internet, AST’s super-large antennas should give it global coverage with just 90 satellites. The company plans to launch 60 into orbit by the end of 2026. Jamel Toppin for Forbes The goal is to keep cellphones connected when out of range of a tower. You’d be able to make calls even when hiking in a remote area or from a boat miles offshore. Until recently, that required expensive satellite phones with special hardware. “Our vision is to provide connectivity without disadvantage to wherever people are located,” says Avellan, 54. This isn’t Starlink’s main business: Its $12.3 billion in revenue largely comes from providing internet to fixed-base stations attached to homes and businesses, not mobile phones. Nor is it the vision of Jeff Bezos’ Project Kuiper, a direct Starlink competitor, which launched the first 27 of a planned 3,200-plus satellites in late April. But Starlink isn’t totally ignoring the phone business. It’s currently in beta testing with T-Mobile to let users text on their phones via Starlink when they don’t have any bars, giving it an early lead over AST. It also has thousands of satellites, to AST’s five, and Musk’s insider status with the Trump administration could prove important in the heavily regulated telecom business. Starlink’s staggering $350 billion valuation dwarfs Midland, Texas–based AST’s market cap (it went public in April 2021 via a special purpose acquisition company) of around $8.7 billion. Still, AST has a shot at the emerging market for a satellite-based mobile cell plan, with a potentially substantial payoff. The big opportunity is not off-grid connectivity for Europeans and North Americans but providing internet to the more than 2.6 billion people, largely in the developing world, who struggle to get online at all. Most of them can’t afford Starlink. A basic base station starts at $350; then it’s around $80 per month for residential Wi-Fi. AST’s pricing is still largely theoretical, but the startup hopes it can deliver for just a few extra dollars a month on a cellphone bill. That’s a compelling proposition. When it comes to broadband, “the cheapest and most efficient way is through your phone,” Avellan says. Skipping out on building new cell towers entirely could mean major cost savings for the telecoms companies as well, if they can offer satellite internet in markets that don’t yet justify that investment. Deutsche Bank (which is not an AST investor) estimates that the company’s revenues could top $370 million in 2026 once its commercial service is up and running, and surpass $5 billion by 2030—with far less capital expenditure than Starlink will need to keep launching thousands of satellites. The big obstacle for both companies is the basic physics of satellite communication: namely, that you need a direct line of sight from a satellite to your phone to get a signal. Starlink, Project Kuiper and multiple Chinese firms plan to tackle this by flooding the zone with thousands of small, cheap satellites in low Earth orbit, which hop signals between them to maintain steady connections with ground-based dishes. The antenna in your phone is a lot smaller, making it harder to get bandwidth to do more than text. But AST’s satellites are outfitted with antennas at least 50 times the size of Starlink’s. It’s a tricky feat of engineering—the centimeters-thick antennas require assembly in clean rooms to be securely packed into satellites at launch; then they’re carefully unfolded again in orbit. It’s much more complicated than a Starlink satellite, and each AST satellite costs about $21 million compared to around $1.2 million to build each Starlink bird. But the result is true broadband connectivity. AST’s five satellites have successfully made video calls with phones on Verizon, Vodafone, Rakuten and AT&T networks. AST’s have a longer lifespan, too, requiring replacement every 10 years compared to five to seven years for Starlink. AST’s big antennas make broadband-to-cellphone connections easier to pull off, says John Baras, a University of Maryland aerospace engineering professor, because they cover a much larger area and are designed to deliver a signal to devices in motion. Starlink has a bigger challenge making its system work for phones, he says, because it was envisioned as a way to deliver internet to fixed stations on the ground—not to mobile phones that by definition move around. “Starlink is going to have problems,” he says. SpaceX did not respond to a comment request. JR Wilson, VP of towers and roaming at AT&T, a major AST investor, compares the tech race between Starlink and AST to the home-video race of the 1980s. “Beta came out first, but it didn’t have some of the same qualities as VHS,” he explained, recalling Sony’s ill-starred format which, despite delivering a better picture, failed because of its high price and short recording times. AT&T plans to start offering satellite connectivity using AST’s service once it has more satellites in orbit next year. AST currently has deals with dozens of other telecom providers around the world, including Vodafone, Rakuten and Verizon (all investors), offering potential access to around 3 billion subscribers. Partnering with big telecoms offers loads of advantages, says Mike Crawford, an analyst at Los Angeles–based B. Riley Securities. By avoiding the home satellite internet market that Starlink dominates, AST doesn’t have to spend money to attract subscribers or build costly ground infrastructure—its partners have already done that. Plus, it avoids going head-to-head with giant legacy telecoms. Avellan knows the ins and outs of the industry. Born in Venezuela, he studied engineering before starting his career at the Swedish telecom giant Ericsson. He founded his first company, Emer­ging Markets Communications, “with $50,000 and a pregnant wife” in 2000, he says, to provide satellite communication services to Africa and the Middle East, as well as cruise and cargo ships. He sold it to satellite company Global Eagle in 2016 for $550 million and used some of the proceeds to found AST the following year. After launching its first demonstration satellite in 2019, AST raised $110 million from Vodafone, Rakuten, AT&T and VC shops like London-based Shift Ventures. In 2021, it went public through a SPAC backed by private equity firm New Providence, raising an additional $462 million. The company’s stock has more than doubled since then, making Avellan, who owns about 25% of it, worth some $2.1 billion. In March, AST and Voda­fone announced plans for a joint venture spin-out company to offer AST’s satellite connectivity to mobile operators in Europe and Africa.PATRICK WELSH FOR FORBES How To Play It By John Buckingham For a more grounded play on soaring demand for connectivity, wireless communications and broadcast tower REIT American Tower should continue to benefit from mobile data proliferation and 5G deployments, while an expan­ding data center segment positions it to profit from the rise of hybrid IT and AI workloads. Meanwhile, shareholders are rewarded with a 3.3% dividend yield to go along with handsome capital appreciation potential from a conservative “picks-and-shovels” terrestrial player in the tech gold rush. Moody’s just awarded the company’s strong balance sheet, citing AMT’s lea­ding position in the global wireless infrastructure market, predic­table revenue and income, consistently solid fixed charge coverage and excellent liquidity (it’s also an investor in AST). John Buckingham is a principal of AFAM Capital and editor of The Prudent Speculator. These partnerships also unlock the parts of the radio spectrum that make communications between satellites and phones possible, which are primarily owned by legacy telecoms. Assu­ming regulators greenlight these deals—including a crucial lease from Ligado Networks for a frequency that would give AST’s data the equivalent of 4G speeds—its satellites will be able to offer coverage globally. SpaceX can offer only text right now, although obviously that could change. With far fewer partnerships, Starlink is “cash-rich but spectrum-poor,” according to Crawford, the B. Riley analyst. That’s not surprising, given Musk’s ruthless approach to business. “SpaceX famously partners with people to the point that they can extract what they want from you, and then they stomp on your face, right?” industry analyst Chris Quilty says. Still, Musk’s deep connections to the Trump administration could present an existential challenge to AST’s burgeoning business. It’s clear Musk’s company views AST as a threat. SpaceX has already taken it to the mat over an array of regulatory issues governed by the FCC: spectrum access, space junk, blocking astronomical observations. Those FCC filings are also where SpaceX dismissed AST as a “meme stock.” It has a point: While shares in AST have gained a total of 172% since it went public, the stock has been on a tear since last May, jumping more than 1,000% at its peak. The company still has virtually no revenue to support its multi­billion-dollar market cap; in 2024, AST spent $300 million but brought in only about $4 million in revenue due entirely to a contract with the Space Defense Agency to build military satellite communications infrastructure. And like all meme stocks, it has a flock of ardent believers online. AST’s investment community on Reddit has more than 30,000 active subscribers. When the company invited its retail investors to attend the September launch of its satellites, nearly 1,000 showed up. “People are enthusiastic about the prospect that no matter where you live or work, you can have broadband,” Avellan says of the attention. “If at the same time they can make money by investing and following what we do? Even better.” More from Forbes
    1 Comentários 0 Compartilhamentos 0 Anterior
CGShares https://cgshares.com