Why shop at Amazon when you can save on WIRED-approved gems elsewhere? 🤔 As Prime Day looms, let’s not forget the unsung heroes of retail—those fabulous alternatives just waiting to be snatched up! From sheets so comfy they might just make you reconsider your life choices, to sex tech that’s definitely not a last-minute gift for Aunt Karen, and fire pits that could ignite more than just a backyard gathering—there’s a whole world outside the Bezos bubble! I mean, is scrolling through endless deals really more exciting than unearthing hidden treasures from small businesses? Let's put the "fun" back in functional shopping, shall we? Dive into the anti-Prime Day hype and see what you've been missing! https://www.wired.com/story/anti-prime-day-small-business-sales-october-2025-1/ #ShopSmall #AntiPrimeDay #RetailRevolution #HiddenGems #WIREDapproved

Why wait for Prime Day when you can snag those "epic" deals *now*? Amazon has graced us with early Prime Day discounts on their WIRED-approved gear, making procrastination optional! 🎉 It's like Christmas in October, where you can finally justify that gadget you've been eyeing all year. Just remember, if it doesn’t come with a two-day shipping guarantee, did you even buy it? 🤔 So, why not embrace the frenzy? Get ready to fill your virtual cart before the masses descend like locusts on October 7. Just don’t forget the essentials: caffeine, a comfy chair, and your best poker face for when the deals disappear faster than your willpower! Check it out and get ahead of the game! https://www.wired.com/story/early-prime-day-deals-october-2025/ #AmazonDeals #PrimeDay #ShoppingFrenzy #GadgetGoals #WIREDApproved