June 6: National Day of Sweden, Eid al-Adha (Islam) Shivaji 1674 – Shivaji (pictured), who led a resistance to free the Maratha from the Bijapur Sultanate and the Mughal Empire, was crowned the first chhatrapati of the Maratha Empire. 1749 – A plot by Muslim slaves in Malta to assassinate Manuel Pinto da Fonseca of the Knights Hospitaller was uncovered. 1813 – War of 1812: The British ambushed an American encampment near present-day Stoney Creek, Ontario, capturing two senior officers. 1912 – The largest volcanic eruption of the 20th century began, forming the volcano Novarupta in the Alaska Peninsula. 1944 – World War II: Operation Overlord, the largest amphibious military operation in history, began with Allied troops landing on the beaches of Normandy in France. Norbert of Xanten (d. 1134)Patrick Henry (d. 1799)Frank Chee Willeto (b. 1925)Louis Andriessen (b. 1939) More anniversaries: June 5 June 6 June 7 Archive By email List of days of the year About

From August 23rd - September 14th, 2023 (Kodiak, Alaska to Seward, Alaska), NOAA Ocean Exploration conducted Seascape Alaska 5: Gulf of Alaska Remotely Operated Vehicle Exploration and Mapping (EX2306), a remotely operated vehicle (ROV) and mapping expedition to the Gulf of Alaska on NOAA Ship Okeanos Explorer. Operations during this 23-day expedition included the completion of 19 successful remotely operated vehicle (ROV) dives, which were conducted in water depths ranging from 253.1 m to 4261.5 m for approximately 87 hours of bottom time and resulted in the collection of 383 samples. EX2306 also collected more than 28,000 sq. km of seafloor bathymetry and associated water column data using an EM 304 multibeam sonar. These images were captured on dives that were included in the source data for the How Little We’ve Seen: A Visual Coverage Estimate of the Deep Seafloor paper. They are good general reference imagery for the type of deep ocean observations captured by ROVs.(Image Courtesy of NOAA Ocean Exploration)NewsletterSign up for our email newsletter for the latest science newsKey Takeaways on Deep Ocean Exploration: We have visually explored less than 0.001 percent of the deep sea floor. To put that in perspective, 66 percent of the planet is deep ocean, and 99.999 percent of that ocean is unknown to us.Like ecosystems on land, the sea has a complex food web. Most of life in the sea depends on detritus, mostly phytoplankton, falling down from the surface, something called “marine snow.”Organisms that live in shallow water absorb carbon dioxide and take that with them when they sink to the bottom, often to be buried in deep-sea sediment. This is known as a carbon sink. It’s important to know the rates at which this happens, because this partially offsets the carbon we’re adding to the atmosphere. It’s been said many times that we know more about the moon than our own ocean. But is it really true that we’ve explored only a tiny portion of the sea?Katy Croff Bell wondered about this, too. Bell is an oceanographer and the founder of the Ocean Discovery League. She knew that Woods Hole Oceanographic Institution and others have been operating deep-sea submersibles like Alvin for decades, and there are facilities in 20 or so places around the world doing deep-sea research. But how much of the sea floor have these projects actually explored visually, not just mapped or sampled?Mapping the Deep OceanBell started looking up dive data and doing some math. “I stayed up way too late and came up with a very, very tiny number,” she recalls. She didn’t believe her own results and got everyone she could think of to double-check her math. But the results held. Over the next four years, she and her team compiled a database of dives from organizations and individuals around the world, and the data support her initial estimate. The number is indeed tiny. It turns out that we have visually explored less than 0.001 percent of the deep sea floor. To put that in perspective, 66 percent of the planet is deep ocean, and 99.999 percent of that ocean is unknown to us. Bell and her team published their findings in May 2025 in the journal Science Advances.Why Deep Sea Exploration MattersFrom July 14 - July 25, 2023, NOAA Ocean Exploration and partners conducted the third in a series of Seascape Alaska expeditions on NOAA Ship Okeanos Explorer. Over the course of 12 days at sea, the team conducted 6 full remotely operated vehicle (ROV) dives, mapped nearly 16,000 square kilometers (6,180 square miles), and collected a variety of biological and geological samples. When combined with numerous biological and geological observations, data from the Seascape Alaska 3: Aleutians Remotely Operated Vehicle Exploration and Mapping expedition will help to establish a baseline assessment of the ocean environment, increase understanding of marine life and habitats to inform management decisions, and increase public awareness of ocean issues. These images were captured on dives that were included in the source data for the How Little We’ve Seen: A Visual Coverage Estimate of the Deep Seafloor paper. They are good general reference imagery for the type of deep ocean observations captured by ROVs. (Image Courtesy of NOAA Ocean Exploration)About 26 percent of the ocean has been mapped with multi-beam sonar, explains Bell, and that gives us an idea of the shape of the ocean floor. But that’s like looking at a topographical map of an area you’re planning to hike. You know where the hills and valleys are, but you have no idea what kind of plants and animals you’re likely to encounter. If you want to understand the deep ocean, you need to get down there and see what kind of rocks and sediment are there, learn about the corals and sponges and other animals living there, she says. Samples of ocean life are helpful, but they do not give anything like a full picture of the life-forms in the deep sea, and more importantly, they tell you little about the complex ecosystems they’re a part of. But when you put mapping and sampling together with visual data, plus data about temperature, depths, and salinity, Bell says, you start to build a picture of what a given ocean habitat is like, and eventually, the role of that habitat in the global ocean system.The Deep-Sea "Snow" That Provides LifeFrom August 23rd - September 14th, 2023 (Kodiak, Alaska to Seward, Alaska), NOAA Ocean Exploration conducted Seascape Alaska 5: Gulf of Alaska Remotely Operated Vehicle Exploration and Mapping (EX2306), a remotely operated vehicle (ROV) and mapping expedition to the Gulf of Alaska on NOAA Ship Okeanos Explorer. Operations during this 23-day expedition included the completion of 19 successful remotely operated vehicle (ROV) dives, which were conducted in water depths ranging from 253.1 m to 4261.5 m for approximately 87 hours of bottom time and resulted in the collection of 383 samples. EX2306 also collected more than 28,000 sq. km of seafloor bathymetry and associated water column data using an EM 304 multibeam sonar. These images were captured on dives that were included in the source data for the How Little We’ve Seen: A Visual Coverage Estimate of the Deep Seafloor paper. They are good general reference imagery for the type of deep ocean observations captured by ROVs. (Image Courtesy of NOAA Ocean Exploration)Like ecosystems on land, the sea has a complex food web. Most of life in the sea depends on detritus, mostly phytoplankton, falling down from the surface, something called “marine snow,” explains James Douglass, an ecologist at Florida Gulf Coast University who studies life on the sea bed. This snow of nutrients is eaten by what are called suspension feeders, including filter feeders, such as sponges and corals, which have tentacles or basket-like appendages to trap the snow. Then other organisms, such as crabs and worms, feed on these creatures. The crabs and worms, in turn, are eaten by fish. Deposit feeders, such as the sea pig, a type of sea cucumber that “trundles across the bottom eating mud all day,” add to the already huge variety of life, Douglass says. The types of organisms you have in the deep sea depend on how deep it is, whether the sea floor is rocky or muddy, how quickly currents bring food, and whether there are underwater hot springs or cold seeps, or other sources of extra energy, says Douglass. So yes, it’s a complicated world down there, and there’s an awful lot we don’t yet know.Deep-Sea Ecosystems and Climate Change From July 14 - July 25, 2023, NOAA Ocean Exploration and partners conducted the third in a series of Seascape Alaska expeditions on NOAA Ship Okeanos Explorer. Over the course of 12 days at sea, the team conducted 6 full remotely operated vehicle (ROV) dives, mapped nearly 16,000 square kilometers (6,180 square miles), and collected a variety of biological and geological samples. When combined with numerous biological and geological observations, data from the Seascape Alaska 3: Aleutians Remotely Operated Vehicle Exploration and Mapping expedition will help to establish a baseline assessment of the ocean environment, increase understanding of marine life and habitats to inform management decisions, and increase public awareness of ocean issues. These images were captured on dives that were included in the source data for the How Little We’ve Seen: A Visual Coverage Estimate of the Deep Seafloor paper. They are good general reference imagery for the type of deep ocean observations captured by ROVs. (Image Courtesy of NOAA Ocean Exploration)Learning about ocean ecosystems is extremely valuable as basic science. But it has a more urgent purpose as well. Though we often think of the land and the sea as two completely separate places, they are intertwined in many significant ways. The ocean has absorbed 90 percent of the excess heat and 30 percent of the carbon dioxide released into the atmosphere by humans, says Bell. “But we don’t really have a good understanding of how this is going to impact deep-sea ecosystems, and those ecosystems play a vital role in the process of carbon sequestration,” she says.When it comes to climate change, the deep sea has a lot to teach us. In parts of the deep sea, Douglass explains, nothing disturbs the layers of sediment that are deposited slowly over the course of thousands, even millions of years. Geologists can interpret the layers and study the fossils preserved in them to get an understanding of what the conditions of the planet were like in the distant past, similar to the way climatologists study Antarctic ice cores. “We've learned things about how the ocean ecosystem changes when climate changes. We've learned that some worrying things can happen under certain climate conditions in the deep ocean,” Douglass says. “For example, the ocean can become less oxygenated, which would be a catastrophic threat to deep-sea life.”The Deep Ocean and Climate RegulationAnd, of course, there’s carbon dioxide. “The deep sea is not just a passive record of what happened to the climate; it’s involved in regulating climate,” Douglass says. Organisms that live in shallow water absorb carbon dioxide and take that with them when they sink to the bottom, often to be buried in deep-sea sediment. This is known as a carbon sink. Douglass says it’s very important to know the rates at which this happens, because this partially offsets the carbon we’re adding to the atmosphere. “Deep-sea carbon storage is a huge element in our understanding of the planet's ability to regulate climate,” he adds.If we are to truly understand the way the entire planet works, we need to understand the deep sea and its complex ecosystems as well as life on land and in the shallows. And to do that, Bell says, we need to get down there and look.Article SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:Science Advances. How little we’ve seen: A visual coverage estimate of the deep seafloorAvery Hurt is a freelance science journalist. In addition to writing for Discover, she writes regularly for a variety of outlets, both print and online, including National Geographic, Science News Explores, Medscape, and WebMD. She’s the author of Bullet With Your Name on It: What You Will Probably Die From and What You Can Do About It, Clerisy Press 2007, as well as several books for young readers. Avery got her start in journalism while attending university, writing for the school newspaper and editing the student non-fiction magazine. Though she writes about all areas of science, she is particularly interested in neuroscience, the science of consciousness, and AI–interests she developed while earning a degree in philosophy.1 free article leftWant More? Get unlimited access for as low as $1.99/monthSubscribeAlready a subscriber?Register or Log In1 free articleSubscribeWant more?Keep reading for as low as $1.99!SubscribeAlready a subscriber?Register or Log In

Each week on Polygon, we round up the most notable new releases to streaming and VOD, highlighting the biggest and best new movies for you to watch at home. This week, Captain America: Brave New World, the Marvel superhero movie starring Anthony Mackie and Harrison Ford, smashes its way onto Disney Plus after hitting video on demand in April. It’s a big week for animation, with the Oscar-nominated The Wild Robot and the Korean science fiction romance Lost in Starlight both releasing on Netflix, while DreamWorks’ adaptation of Dav Pilkey’s internationally bestselling Dog Man graphic novel series arrives on Peacock. New titles available to rent include the Chinese legal thriller The Prosecutor, and two tales of forbidden love: the Shakespearean musical Juliet & Romeo and The Grey director Joe Carnahan’s action flick Shadow Force. Here’s everything new that’s available to watch this weekend! New on Netflix Lost in Starlight Genre: Science fiction romanceDirector: Han Ji-wonCast: Kim Tae-ri, Hong Kyung/Maitreyi Ramakrishnan, Justin H. Min Set in 2050 Seoul, Netflix’s first Korean original animated film is a story of literally star-crossed lovers. An astronaut headed for Mars and a musician fall for each other and face the pain of separation. Trying to make a long-distance relationship work is especially difficult when you’re 139 million miles away from each other. A Widow’s Game Genre: Crime dramaDirector: Carlos SedesCast: Carmen Machi, Ivana Baquero, Tristán Ulloa Based on a true story, this Spanish film stars Ivana Baquero (Pan’s Labyrinth) as Maje, the young widow of a man stabbed seven times and left in a parking lot in a seeming crime of passion. The investigation leads to Maje’s lovers, as the police try to figure out who’s really behind the crime. The Wild Robot Genre: Family science fictionRun time: 1h 42mDirector: Chris SandersCast: Lupita Nyong’o, Pedro Pascal, Kit Connor Based on Peter Brown’s middle-grade book, DreamWorks’ Academy Award-nominated film follows Roz (Lupita Nyong’o), a helpful robot who accidentally washes up on an island that’s only inhabited by animals. While she initially terrifies all the creatures there, she winds up befriending a fox (Pedro Pascal) who helps her raise a runty gosling (Kit Connor) and prepare him for his first migration. From our review:  From director Chris Sanders (Lilo & Stitch, How to Train Your Dragon), The Wild Robot is a tenderly crafted story that pushes computer animation in a beautiful new direction — and is exactly the sort of movie that the current animation landscape so desperately needs. New on Disney Plus Captain America: Brave New World Genre: Superhero actionRun time: 1h 58mDirector: Julius OnahCast: Anthony Mackie, Danny Ramirez, Harrison Ford Set after the events of The Falcon and the Winter Soldier, Captain America: Brave New World sees Sam Wilson — having fully embraced his role as the new Captain America — being called on to resolve an international incident in the wake of a failed assassination attempt on newly elected President Thaddeus “Thunderbolt” Ross (Harrison Ford). With time running out and the walls closing in, will Sam be able to come out on top and rescue the world from the brink of devastation? Probably! From our review: As a Captain America movie, Brave New World is batting strongly below average. Its plot is at least mildly reminiscent of 2014’s Captain America: The Winter Soldier, but it’s both fair and unfair to compare the two. Unfair in that Winter Soldier is still among the best-regarded MCU movies, while BNW is running uphill from table-setting a potential new Captain America franchise, dealing with post-production rewrites and reshoots, and the general malaise of the MCU’s post-Avengers: Endgame audience. But fair in that, like Winter Soldier, BNW was also clearly designed as a grounded thriller (by the sliding scale of “grounded” in the MCU) featuring global political stakes and a superpowered conspiracy at its heart. New on Hulu The Seed of the Sacred Fig Genre: Political dramaRun time: 2h 48mDirector: Mohammad RasoulofCast: Soheila Golestani, Missagh Zareh, Mahsa Rostami Writer and director Mohammad Rasoulof had to flee Iran after he was sentenced to eight years in prison ahead of the premiere of The Seed of the Sacred Fig. The Oscar- and Golden Globe-nominated film is a fictional story set against the backdrop of political protests, incorporating real footage of the 2022 and 2023 unrest that followed the death of 22-year-old Jina Mahsa Amini, who was fatally beaten by Iranian “morality police” under the accusation that she was wearing her hijab improperly. New on Peacock Dog Man Genre: Family comedyRun time: 1h 29mDirector: Peter HastingsCast: Peter Hastings, Pete Davidson, Lil Rel Howery Peter Hastings continues the Captain Underpants franchise with an adaptation of Dav Pilkey’s graphic novel series about a hero created when a police officer and his dog were stitched together into one individual after being wounded while failing to defuse a bomb. Pete Davidson plays Dog Man’s evil cat nemesis in the DreamWorks film, which uses CG animation styled to resemble craft materials. New on Starz Flight Risk Genre: ThrillerRun time: 1h 31mDirector: Mel GibsonCast: Mark Wahlberg, Topher Grace, Michelle Dockery No one is quite who they seem in Mel Gibson’s claustrophobic thriller, where a U.S. Marshal (Michelle Dockery) hires a pilot (Mark Wahlberg) to get an informant from Alaska to New York so he can testify against the crime family he worked for. As they travel across the wilderness, the group fights for control of the increasingly tense and violent flight. New on Shudder and HIDIVE Vampire Hunter D Genre: Horror animeRun time: 1h 31mDirector: Toyoo AshidaCast: Kaneto Shiozawa, Michie Tomizawa, Seizō Katō AMC Networks re-released a digitally remastered version of Toyoo Ashida’s classic anime film to celebrate its 40th anniversary in theaters in April, and is now offering it across both its anime and horror streaming services. Set in a far future where vampires rule the world, the action-packed film follows a mysterious vampire hunter hired to protect a woman from a vampire lord who wants her to be his next bride. New to digital Fight or Flight Genre: Action comedyRun time: 1h 42mDirector: James MadiganCast: Josh Hartnett, Katee Sackhoff, Charithra Chandran Basically Bullet Train but in the air, Fight or Flight casts Black Hawk Down and Penny Dreadful star Josh Hartnett as a disgraced Secret Service agent given the chance to clear his name by catching an elusive hacker known as the Ghost, who’s boarded a flight from Bangkok to San Francisco. Unfortunately, the plane is packed with assassins looking to kill the Ghost and anyone who gets in their way. Juliet & Romeo Genre: Musical romanceRun time: 2h 2mDirector: Timothy Scott BogartCast: Jamie Ward, Clara Rugaard, Rupert Everett West Side Story already did the decisive musical version of Shakespeare’s tragedy Romeo and Juliet, but this adaptation plays closer to the original text while adding a soundtrack full of original pop tunes to the tale of two feuding houses of Verona. Filmed on location in Italy, Juliet & Romeo’s high-profile supporting cast includes Jason Isaacs (Harry Potter, The White Lotus) as Lord Montague and Rebel Wilson (Bridesmaids, Pitch Perfect) as Lady Capulet. The Prosecutor Genre: Legal thrillerRun time: 1h 57mDirector: Donnie YenCast: Donnie Yen, Cheung Chi Lam Julian, Michael Hui Ip Man’s Donnie Yen directs and stars in this Chinese legal thriller loosely based on a real 2016 drug trafficking case. Yen plays detective Fok Chi-ho, who loses faith in policing and decides the better way to ensure criminals face justice is as a public prosecutor. The Prosecutor might be mostly courtroom drama, but there’s still plenty of action, combining old-school martial arts techniques with modern film technology. Shadow Force Genre: Action thrillerRun time: 1h 43mDirector: Joe CarnahanCast: Kerry Washington, Omar Sy, Mark StrongEight years ago, Kyrah Owens (Kerry Washington of Scandal and Little Fires Everywhere) and Isaac Sarr (Omar Sy of Lupin and Jurassic World) joined a multinational special forces group dubbed Shadow Force, but they’ve left that life behind to raise their son. Their old boss (played by Mark Strong of Shazam! and Sherlock Holmes) doesn’t accept their resignation, and is trying to hunt them down.

For a few months of the year, the Alaskan Arctic becomes flooded with birds. From shorebirds to waterfowl, these avians arrive in the spring to breed, nest, and raise their young, and to take advantage of the ample plants and prey (invertebrates and other animals) that thrive in Alaska’s short summers. They do it today, and they did it around 73 million years ago, too. Documenting the earliest evidence ever discovered of birds breeding and nesting in the Arctic, a new study in Science describes a collection of avian fossils and fossil fragments from around 73 million years ago. The collection comprises dozens of bones and teeth from adult and baby birds, and it shows that avians similar to modern shorebirds and waterfowl reproduced in the Arctic in the Cretaceous period, when dinosaurs still dominated the Alaskan terrain.“Birds have existed for 150 million years,” said Lauren Wilson, a study author and a student at Princeton University, who worked on the study while at the University of Alaska Fairbanks, according to a press release. “For half of the time they have existed, they have been nesting in the Arctic.”An Arctic NurseryA fossil fragment of a beak from a baby bird. (Image Credit: Photo by Pat Druckenmiller)Millions of birds travel to the Arctic, and they’ve been traveling there for millions of years. (In fact, some 250 species of birds migrate to Alaska for the spring and summer breeding and nesting seasons today.) But up until now, the earliest traces of birds reproducing in the Arctic dated back to around 47 million years ago, following the disappearance of the non-avian dinosaurs from the Arctic terrain. Now, the authors of the new study claim that birds and non-avian dinosaurs shared the Alaskan Arctic as far back as the Cretaceous period. Sifting bones and teeth from the sediment of Alaska’s Prince Creek Formation, the authors identified an assortment of Cretaceous fossils and fossil fragments, which resembled the remains of modern gulls, geese, ducks, and loons. That the specimens belonged to adult and baby birds suggests that these species were breeding, nesting, and raising their young in Alaska, more than 20 million years earlier than previously thought. “The Arctic is considered the nursery for modern birds,” said Pat Druckenmiller, another study author and a professor at the University of Alaska Fairbanks, according to a press release. “They have been doing this for 73 million years.”Finding Fossils, From Adult and Baby BirdsStudy authors Joe Keeney, Jim Baichtal, and Patrick Druckenmiller in Alaska. (Image Credit: Photo by Lauren Wilson) According to the authors, the bones and teeth of adult birds are often too fragile to survive in the fossil record, and those from baby birds are even more delicate. “Finding bird bones from the Cretaceous is already a very rare thing,” Wilson said in the release. “To find baby bird bones is almost unheard of. That is why these fossils are significant.” Though the majority of specimens that are taken from the Prince Creek Formation are large, the study authors opted to collect the smaller fossils and fossil fragments that most other studies miss. To do so, they inspected screened sediment with a microscope, which revealed their tiny finds. “We put Alaska on the map for fossil birds,” Druckenmiller said in the release. “It wasn’t on anyone’s radar.”Whether the find includes bones and teeth from the Neornithes — or the modern birds — is yet to be determined, though the authors stress that some of the fossils and fossil fragments feature skeletal and dental traits, such as fused leg bones and toothless jawbones, that are seen only in modern birds. “If they are part of the modern bird group, they would be the oldest such fossils ever found,” Druckenmiller said in the release. “But it would take us finding a partial or full skeleton to say for sure.”Article SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:Science. Arctic Bird Nesting Traces Back to the CretaceousSam Walters is a journalist covering archaeology, paleontology, ecology, and evolution for Discover, along with an assortment of other topics. Before joining the Discover team as an assistant editor in 2022, Sam studied journalism at Northwestern University in Evanston, Illinois.

Paramount+ has a lighter lineup of original content in June, though the platform will stream the live broadcast of the 78th annual Tony Awards from Radio City Music Hall in New York City. The show, hosted by Wicked's Cynthia Erivo, will air live on June 8 for Paramount+ With Showtime subscribers—other viewers can watch on-demand the next day. Other content available for Paramount+ With Showtime users is Love Me (June 16), a post-apocalyptic romance starring Kristen Steward and Steven Yeun, and Noah's Arc: The Movie (June 20), 20 years after the titular show first debuted. Darryl Stephens, Rodney Chester, Doug Spearman, Christian Vincent, Jensen Atwood, and Wilson Cruz are set to reprise their roles. Here’s everything else coming to the service in June. Note that titles with an asterisk are exclusive to Paramount+ With Showtime; everything else is also available to subscribers on the ad-supported plan. Those with two asterisks are available to Paramount+ With Showtime users streaming live on CBS and to all subscribers the following day.Paramount+ Originals and premieres coming in June 2025Available June 8The 78th Annual Tony Awards**Available June 16Love Me*Available June 20Noah's Arc: The Movie,* premiereTV shows coming to Paramount+ in June 2025Available June 4SpongeBob SquarePants (season 14) Available June 11The Really Loud House (season 2) Available June 22Nickelodeon Kids' Choice Awards (on-demand) Available June 25The Patrick Star Show (season 3) Ice Airport Alaska (season 5) The Last Cowboy (season 5) Movies coming to Paramount+ in June 2025Available June 13:10 to Yuma*12 Years a Slave Bad News Bears BlacKkKlansmanBoogie NightsBut I'm a CheerleaderCall Me By Your NameCarolCarriersCenter StageChanging LanesChasing AmyCloverfieldCrawlspaceDaddy Day CampDance FlickDog Day AfternoonDouble Jeopardy Eagle Eye ElfEnemy at the Gates EuroTripEverybody's Fine ExtractFirst Blood HeatwaveHow She MoveHow to Lose a Guy in 10 Days Imagine That In & OutIndiana Jones and the Kingdom of the Crystal SkullIndiana Jones and the Last CrusadeIndiana Jones and the Raiders of the Lost Ark Indiana Jones and the Temple of DoomJawbreakerKinky BootsLaw of DesireLayer Cake Light of My LifeLike a BossMarathon ManMastermindsMilitary Wives*Naked Gun 33 1/3: The Final InsultNo Country for Old MenOrange CountyOverdrivePretty In PinkPulp Fiction Racing with the MoonRambo IIIRambo: First Blood Part II RED* Reservoir Dogs Risky Business Road Trip Run & Gun Saturday Night FeverSave the Last Dance School Ties Scouts Guide to the Zombie Apocalypse She's All That Sky Captain and the World of Tomorrow Stand By Me Teen Titans GO! To the Movies The Autopsy of Jane Doe* The Crossing Guard The Dictator The Fighting Temptations The GamblerThe General's DaughterThe Girl Next Door The Godfather The Godfather Part II The Godfather Coda: The Death of Michael Corleone The Hunt for Red OctoberThe Ides of March The Kings of SummerThe Last Samurai The Lovely Bones The Naked Gun 2 1/2: The Smell of FearThe Naked Gun: From The Files of Police Squad! The Nice Guys The Other Woman* The People vs. Larry Flynt The Running ManThe ShootistThe Space Between Us* The Untouchables Tigerland Tommy BoyTootsie Total Recall (1990) True Grit Whiplash Without a Paddle xXxZola Available June 5Lions for Lambs*

Angie Best Avatar Thread Ever! Member Nov 20, 2017 49,860 Kingdom of Corona Elden Ring's player engagement is through the roof: Over 45% of its Steam players have played for 100+ hours Click to expand... Click to shrink... Steam accounts for 15.7 million players – 43% of the game's audience – meaning Steam is Elden Ring's biggest platform. PlayStation comes in second with 13.2 million, while Xbox accounts for the remaining 7.4 million: Click to expand... Click to shrink... Elden Ring – and especially its DLC – is hard. While it abandons the linear structure of FromSoftware's previous games, giving players more choice when they're stuck, Elden Ring's bosses are some of the most challenging out there. I'm looking at you, Malenia and Promised Consort Radahn. Click to expand... Click to shrink... Despite the game's mercilessness, 10.9% of Elden Ring players on PlayStation and 10.2% on Steam have unlocked every trophy/achievement in the game. However, just 3.7% of Xbox players managed this feat. Click to expand... Click to shrink... The trophy/achievement data clearly shows that Elden Ring players are dedicated – especially on Steam and Xbox. But looking deeper at Alinea's playtime distribution data reveals just how dedicated they really are: Click to expand... Click to shrink... The results are striking: 64% of Elden Ring players on Steam have played for over 50 hours (versus 49% for PlayStation players) PlayStation players have triple the share of under-5-hours players, signalling that Elden Ring didn't click for everyone on the platform – perhaps due to the difficulty Seven million Steam players – 44.7% of Elden Ring's Steam audience – have played for over 100 hours. That share is 36.7% (almost 5 million players for PlayStation) But perhaps most remarkably of all, almost 700K players across PlayStation (2.7%) and Steam (2.1%) have played Elden Ring for over 500 hours. Talk about dedication! Elden Ring’s player engagement is through the roof: 45% of its Steam players have played for 100+ hours Elden Ring’s player engagement is through the roof: Over 45% of its Steam players have played for 100+ hours Elden Ring is one of the most successful premium games of all time. alineaanalytics.com   OP OP Angie Best Avatar Thread Ever! Member Nov 20, 2017 49,860 Kingdom of Corona Despite the game's mercilessness, 10.9% of Elden Ring players on PlayStation and 10.2% on Steam have unlocked every trophy/achievement in the game. However, just 3.7% of Xbox players managed this feat. Click to expand... Click to shrink... I think this is the craziest stat for me. A game so hard having 10% of the players to unlock all trophies.  Last edited: Today at 5:32 AM Kalentan Member Oct 25, 2017 50,699 2.5 million is still a big gap, but for some reason I thought the gap between PC and PS4/5 sales of the game was like... monstrously bigger, like 6 - 8 million range.   ResetGreyWolf Member Oct 27, 2017 6,768 That's impressive, but also, is this company genuinely calling Silksong a soulslike or am I reading that wrong? What, just because you have to reclaim your money if you die?   dusan Member Aug 2, 2020 6,763 Nightreign trainings begins.   Jolkien Member Oct 25, 2017 4,310 Anchorage/Alaska Angie said: I think this is the craziest stat for me. A game so hard having 10% of the players to unlock all trophies. And that includes the DLC Click to expand... Click to shrink... I mean most game is way under that percentage, that it's close to 10% makes it fairly common. My rarest trophy is the Diablo 2 Platinum at 1.27% rarity. Both Divinity Original Sin 1 and 2 are under 2.50% as well (on PlayStation)  OP OP Angie Best Avatar Thread Ever! Member Nov 20, 2017 49,860 Kingdom of Corona Jolkien said: I mean most game is way under that percentage, that it's close to 10% makes it fairly common. My rarest trophy is the Diablo 2 Platinum at 1.27% rarity. Both Divinity Original Sin 1 and 2 are under 2.50% as well (on PlayStation) Click to expand... Click to shrink... That is why is crazy to me Minecraft Platinum The game not even hard  PlayBee One Winged Slayer Member Nov 8, 2017 6,738 Angie said: I think this is the craziest stat for me. A game so hard having 10% of the players to unlock all trophies. And that includes the DLC Click to expand... Click to shrink... There are no DLC trophies   EvilBoris Prophet of Truth - HDTVtest Verified Oct 29, 2017 18,087 Does steam make this available or is this estimations from sites that look at user activity?   OP OP Angie Best Avatar Thread Ever! Member Nov 20, 2017 49,860 Kingdom of Corona PlayBee said: There are no DLC trophies Click to expand... Click to shrink... The expansion didn't had any Trophy?   PlayBee One Winged Slayer Member Nov 8, 2017 6,738 Angie said: The expansion didn't had any Trophy? Click to expand... Click to shrink... Nope, same with Dark Souls. Bloodborne is the only one that added trophies with DLC   OP OP Angie Best Avatar Thread Ever! Member Nov 20, 2017 49,860 Kingdom of Corona PlayBee said: Nope, same with Dark Souls. Bloodborne is the only one that added trophies with DLC Click to expand... Click to shrink... I was not aware of that. I will edit it out. Always assumed that expansions had Trophies. But I never played them.  southwest Member Sep 15, 2022 2,759 Heh I have it on both Steam and PlayStation. About 95 hours on Steam and 4 on PlayStation.   antitrop Member Oct 25, 2017 14,949 There are only three games I've topped 100 hours on a single playthrough: Elden Ring (110), Baldur's Gate 3 (130), and Final Fantasy VII Rebirth (120).   Necron ▲ Legend ▲ Member Oct 25, 2017 9,850 Switzerland 10% got all the trophies/achievements?! [Insanity] I did it for both PC and PS5. 👁️   Mung Member Nov 2, 2017 4,454 PS sales much closer to PC than I expected.   Last edited: Today at 6:00 AM Dyno AVALANCHE The Fallen Oct 25, 2017 16,830 Angie said: I think this is the craziest stat for me. A game so hard having 10% of the players to unlock all trophies. Click to expand... Click to shrink... If anything it says a lot more about how overstated the difficulty is to me. People do it for the bragging rights because it's perceived as hard, but DMC DMD mode etc are far far harder, just they dont have the same hype cycle and rep so people don't try for it as much I guess.   ArjanN Member Oct 25, 2017 11,493 Dyno said: If anything it says a lot more about how overstated the difficulty is to me. People do it for the bragging rights because it's perceived as hard, but DMC DMD mode etc are far far harder, just they dont have the same hype cycle and rep so people don't try for it as much I guess. Click to expand... Click to shrink... Angie said: That is why is crazy to me Minecraft Platinum The game not even hard Click to expand... Click to shrink... Minecraft has the GTA/Skyrim thing, where most of the audience is playing it as a sandbox. I've noticed harder games tend to have a decent amount of self-selection, where a really challenging roguelike or bullethell shmup has higher completion percentages on the harder achievements than a more mainstream game with much lower difficulty.  Last edited: Today at 5:59 AM Menome "This guy are sick" Member Oct 25, 2017 7,133 I've got 280 hours on Steam, about 200 hours on PS5 and I'm likely to start a new full playthrough once the Tarnished Edition contents are available on Steam. Yeah, I kinda like this game.  Creamium Member Oct 25, 2017 10,466 Belgium The high 100% achievement stat is crazy. People really went in on ER. I have 100+ hours on PS5 and once I get a new pc it's pretty likely that I replay this at some point.  Shahadan Member Oct 27, 2017 5,591 I should have been an analyst   Nateo Member Oct 27, 2017 8,987 Because hard games don't just instantly hand you solutions. Games with friction and the need to actually put time in a learn for a majority of people will have high engagement especially if its a good game.   Mr.Deadshot Member Oct 27, 2017 23,203 I put 110h into it and it would have been a lot better if it was half that time. Too much bloat and repetition.   FF Seraphim Member Oct 26, 2017 16,615 Tokyo Holy fuck over 10% of players on both PC and PS5 got 100%? That is a fucking high percentage. God damn. Let me check my stats: Yep 100%, 215 hours as well. Love the game but I didn't expect it to resonate with so many people that that many would get the 100% achievement.  Dyno AVALANCHE The Fallen Oct 25, 2017 16,830 ArjanN said: Minecraft has the GTA/Skyrim thing, where most of the audience is playing it as a sandbox. I've noticed harder games tend to have a decent amount of self-selection, where a really challenging roguelike or bullethell shmup has higher completion percentages on the harder achievements than a more mainstream game with much lower difficulty. Click to expand... Click to shrink... Makes sense tbh. I suppose to a degree that's the pull for some. For example I bought Furi for that OST and what looked like fun combat. By the end I was playing on the hardest difficulty for the thrill of pulling it off to that OST despite no plans to push that deep into the game. I do think the souls series has a certain pull with that kind of audience though, and I suspect half the reason it takes so well is because all the fights are, well in all honesty far from the worst out there. They're mostly fair with the occasional 'cheap' move and beyond learning to work around the few attacks a boss will throw your way that you don't instantly gel with, they're pretty chill. I'd happily argue in favor of something like NG2 being multiple times harder etc. And I think that's why souls games work. They feel hard, but they're pretty lax to overcome too  Redis Member Mar 1, 2025 222 I have 520h+ on PS4/5 (two Platinum trophies, around 8 full playthroughs and two SotE playthroughs+ one rune level 1 run). Also played around 25h on my brother 's Series X. Will definitely replay it on Switch 2 this year. Game is generational.  Last edited: Today at 6:34 AM Z'ard "This guy are sick" Member Mar 5, 2019 1,550 Ukraine Yeah i have over 500 hours as well and i'll definitely play it again at one point.   thezboson Member Oct 27, 2017 1,380 I have over 1000 hours in ER. I tried runs where I played "traditionally" by not using summons and AoW etc and played it like a Dark Souls game basically. And have to say, for those of us that like to play Fromsoft games that way, ER is by far the hardest game I have ever played. Much harder than Sekiro. Yet, the game is easy enough that 10% can grab the Platinum. A real triumph in game design and my favorite game of all time. I still think of the lore from time to time.  Bede-x Member Oct 25, 2017 12,058 To think there was a time where Steam wasn't included at launch for Souls games and now it's outperforming not just PS5, but two generations of Playstations. So much have changed in the last decade or so and Steam is such a juggernaut now. Seems to have done well everywhere though.  jaymzi Member Jul 22, 2019 7,202 First I thought how is this possible as 45% is more than the amount of people that finished the game. Then I realised Elden Ring can easily take over 100 hours to finish.  onibirdo Member Dec 9, 2020 3,590 GOAT   raketenrolf Member Oct 28, 2017 5,919 Germany Yeah, it's already one of the best games of all time, easily. I need to start Shadow of the Erdtree. But holding off because the Switch 2 is launching soon.  Mephissto Member Mar 8, 2024 1,231 Pretty insane. Considering how much it sold especially.   Rud Member Mar 3, 2025 140 United States Dyno said: If anything it says a lot more about how overstated the difficulty is to me. People do it for the bragging rights because it's perceived as hard, but DMC DMD mode etc are far far harder, just they dont have the same hype cycle and rep so people don't try for it as much I guess. Click to expand... Click to shrink... You don't have to play in that mode though so it doesn't matter how hard it is. With Elden Ring everyone has to play under the same conditions so when you brag to someone else they know what it is that you are talking about.   Gelf Member Oct 27, 2017 6,156 I remember when I finally beat the game for the first time after about a month of solid playing since launch I was impressed by the overall percentage stats of people who had already got the late game achievements. It was higher than many games I've seen that are vastly easier and are over in less than 20 hours. I'm nowhere close to getting 100% though.  Oliver James Avenger Oct 25, 2017 9,838 Is it really that good? I finished De - Da123 Bb, should I play it as a lapsed Souls player?   Dyno AVALANCHE The Fallen Oct 25, 2017 16,830 Rud said: You don't have to play in that mode though so it doesn't matter how hard it is. With Elden Ring everyone has to play under the same conditions so when you brag to someone else they know what it is that you are talking about. Click to expand... Click to shrink... Oh for sure, I just think that as harder games go ER and the souls games are pretty chill. There's a fair push and pull to them and in most cases, reasonable room to recover. It may just be a personal thing but I find in the harder hack n slash game modes losing your rhythm is a death sentence, but the souls games have that bit more time to recover and rethink I suppose and just feel fairly mellow despite the challenge. You're right that the challenge is universal but tbh even that can kinda be defined by the build. My first run of demons was tragic to say the least, then I tried magic on run 2 and had a very different experience  hydrophilic attack went to hypogean jail Member Oct 25, 2017 23,622 Sweden wow that's a big difference in completion percentage between platforms   Western Yokai Member Feb 14, 2025 175 The game is harder than average, the game is better than average, the game let's you play how you find it's better, while puts everyone in the same level of accomplisment in regards of difficulty. Of course people will be engaged to do 100% when they feel they're progressing, and not just beating everything first time, watching a cutscene, hence and repeat.  Rud Member Mar 3, 2025 140 United States Dyno said: Oh for sure, I just think that as harder games go ER and the souls games are pretty chill. There's a fair push and pull to them and in most cases, reasonable room to recover. It may just be a personal thing but I find in the harder hack n slash game modes losing your rhythm is a death sentence, but the souls games have that bit more time to recover and rethink I suppose and just feel fairly mellow despite the challenge. You're right that the challenge is universal but tbh even that can kinda be defined by the build. My first run of demons was tragic to say the least, then I tried magic on run 2 and had a very different experience Click to expand... Click to shrink... Shared experiences are a big difference makers with these games i think. In Elden Ring i never beat that Scarlet Rot Breath Dragon in Caelid despite trying many many times with different strategies and even with the help of online guides, could never beat that thing. If one of my friend told me they beat that guy that would be impressive to me simply because I could not do it but my friend could. Conversely if Elden Ring had diffulty settings and my friend told me he beat that Scarlet Rot Breath Dragon in easy mode than that would mean absolutely nothing to me.... because we're not even playing the same game. Hell if my friend beat that thing in Ultra Hard mode while I could not even beat it in Normal mode I like would have no context of that even means, the difference is unimaginable at that point.... I might be tempted to accuse my friend of trying to flex on me or something ("nobody told you to play on Ultra hard don't try to flex on my like that makes you better" or something like that)  Last edited: Today at 7:17 AM Flying Caterpillar Member Aug 14, 2024 202 I just checked my play time and I was surprised to see it past 500 hours. I still want to do another playthrough of the DLC.  mrmickfran The Fallen Oct 27, 2017 33,239 Gongaga I keep meaning to go for my last trophies too, I just got to do the other ending trophies.   Last edited: Today at 7:19 AM Menchin Member Apr 1, 2019 6,012 Oliver James said: Is it really that good? I finished De - Da123 Bb, should I play it as a lapsed Souls player? Click to expand... Click to shrink... If you liked those games then you'll probably like this too so go for it  Rainer516 Member Oct 29, 2017 1,491 I have it on both Steam and PlayStation. Around 400 hours on playstation and 150ish on Steam. It is my "comfort food" game. I bought it 9n Steam so I could play it on my steamdeck when I travel for work and need to unwind.   RPGam3r Member Oct 27, 2017 16,450 ArjanN said: Minecraft has the GTA/Skyrim thing, where most of the audience is playing it as a sandbox. I've noticed harder games tend to have a decent amount of self-selection, where a really challenging roguelike or bullethell shmup has higher completion percentages on the harder achievements than a more mainstream game with much lower difficulty. Click to expand... Click to shrink... Yeah in games like Skyrim I don't even try for completion on trophies whatsoever. I have 1000s hours in Skyrim and do not have 100% in achievements/platinum trophy. Same for Minecraft.  jotun? Member Oct 28, 2017 5,167 I have 1041h on PS, but I certainly haven't actually played for that much. I have a habit of leaving it on while doing chores and stuff. Also lots of time just waiting for summons/invasions while doing other things. I actually have it up on my second monitor on my desk right now   Altima VII Member Mar 2, 2025 177 To be honest my biggest takeaway from these stats is wondering what ludicrous business decisions are keeping Sony from releasing Demons Souls on Steam.   Kill3r7 Member Oct 25, 2017 29,077 202 hours on Xbox but that includes the DLC.   CladInShadows Member May 2, 2024 292 The overall completion statistics make a level of sense - it's a game where the main appeal is the gameplay, overcoming challenges, etc. If you are enjoying that, why wouldn't you want to experience every challenge the game has for you? The achievement list essentially just becomes a checklist for everything there is to get out of the game. It's a contrast to most modern games where such a big part of the audience is just there for a story, with no intention to fully engage with any mechanics and who'd get upset and give up upon encountering anything they weren't able to beat first try. They're not going to hang around after beating the main story to do any optional side content or challenges that are often tied to achievements. These people probably didn't pick up Elden Ring in the first place.  Sumio Mondo Member Oct 25, 2017 10,753 United Kingdom I don't think it's really sunk in how much of an event this game actually was in the mainstream. So much bigger than their other games.  

The US is less than 250 years old, but some of its most important archaeological sites are older than the Viking seafarers, the Roman Empire, and the pyramids.Many help tell the story of how the first humans came to North America. It's still a mystery exactly how and when people arrived, though it's widely believed they crossed the Bering Strait at least 15,000 years ago."As we get further back in time, as we get populations that are smaller and smaller, finding these places and interpreting them becomes increasingly difficult," archaeologist Kenneth Feder told Business Insider. He's the author of "Ancient America: Fifty Archaeological Sites to See for Yourself."Some sites, like White Sands and Cooper's Ferry, have skeptics about the accuracy of their age. Still, they contribute to our understanding of some of the earliest Americans.Others are more recent and highlight the different cultures that were spreading around the country, with complex buildings and illuminating pictographs.Many of these places are open to the public, so you can see the US' ancient history for yourself. White Sands National Park, New Mexico Footprints at White Sands. National Park Service Prehistoric camels, mammoths, and giant sloths once roamed what's now New Mexico, when it was greener and damper.As the climate warmed around 11,000 years ago, the water of Lake Otero receded, revealing footprints of humans who lived among these extinct animals. Some even seemed to be following a sloth, offering a rare glimpse into ancient hunters' behavior.Recent research puts some of these fossilized footprints at between 21,000 and 23,000 years old. If the dates are accurate, the prints would predate other archaeological sites in the US, raising intriguing questions about who these people were and how they arrived in the Southwestern state."Where are they coming from?" Feder said. "They're not parachute dropping in New Mexico. They must have come from somewhere else, which means there are even older sites." Archaeologists simply haven't found them yet.While visitors can soak in the sight of the eponymous white sands, the footprints are currently off-limits. Meadowcroft Rockshelter, Pennsylvania The archeological dig at the Meadowcroft National Historic Site in 2013. AP Photo/Keith Srakocic In the 1970s, archaeologist James M. Adovasio sparked a controversy when he and his colleagues suggested stone tools and other artifacts found in southwestern Pennsylvania belonged to humans who had lived in the area 16,000 years ago.For decades, scientists had been finding evidence of human habitation that all seemed to be around 12,000 to 13,000 years old, belonging to the Clovis culture. They were long believed to have been the first to cross the Bering land bridge. Humans who arrived in North America before this group are often referred to as pre-Clovis.At the time, skeptics said that the radiocarbon dating evidence was flawed, AP News reported in 2016. In the years since, more sites that appear older than 13,000 years have been found across the US.Feder said Adovasio meticulously excavated the site, but there's still no clear consensus about the age of the oldest artifacts. Still, he said, "that site is absolutely a major, important, significant site." It helped archaeologists realize humans started arriving on the continent before the Clovis people.The dig itself is on display at the Heinz History Center, allowing visitors to see an excavation in person. Cooper's Ferry, Idaho Excavators at Cooper's Ferry in 2013. Loren Davis/Oregon State University One site that's added intriguing evidence to the pre-Clovis theory is located in western Idaho. Humans living there left stone tools and charred bones in a hearth between 14,000 and 16,000 years ago, according to radiocarbon dating. Other researchers put the dates closer to 11,500 years ago.These stemmed tools are different from the Clovis fluted projectiles, researchers wrote in a 2019 Science Advances paper.Some scientists think humans may have been traveling along the West Coast at this time, when huge ice sheets covered Alaska and Canada. "People using boats, using canoes could hop along that coast and end up in North America long before those glacial ice bodies decoupled," Feder said.Cooper's Ferry is located on traditional Nez Perce land, which the Bureau of Land Management holds in public ownership. Page-Ladson, Florida Divers search in the sediment at the Page-Ladson site. Texas A&M University via Getty Images In the early 1980s, former Navy SEAL Buddy Page alerted paleontologists and archaeologists to a sinkhole nicknamed "Booger Hole" in the Aucilla River. There, the researchers found mammoth and mastodon bones and stone tools.They also discovered a mastodon tusk with what appeared to be cut marks believed to be made by a tool. Other scientists have returned to the site more recently, bringing up more bones and tools. They used radiocarbon dating, which established the site as pre-Clovis."The stone tools and faunal remains at the site show that at 14,550 years ago, people knew how to find game, fresh water and material for making tools," Michael Waters, one of the researchers, said in a statement in 2016. "These people were well-adapted to this environment."Since the site is both underwater and on private property, it's not open to visitors. Paisley Caves, Oregon One of the Paisley Caves near Paisley, Oregon. AP Photo/Jeff Barnard Scientists study coprolites, or fossilized poop, to learn about the diets of long-dead animals. Mineralized waste can also reveal much more. In 2020, archaeologist Dennis Jenkins published a paper on coprolites from an Oregon cave that were over 14,000 years old.Radiocarbon dating gave the trace fossils' age, and genetic tests suggested they belonged to humans. Further analysis of coprolites added additional evidence that a group had been on the West Coast 1,000 years before the Clovis people arrived.Located in southcentral Oregon, the caves appear to be a piece of the puzzle indicating how humans spread throughout the continent thousands of years ago.The federal Bureau of Land Management owns the land where the caves are found, and they are listed on the National Register of Historic Places. Swan Point, Alaska Excavators working at the Swan Point site in June 2016. Charles Holmes/University of Alaska, Fairbanks Whenever people arrived in the Americas, they crossed from Siberia into Beringia, an area of land and sea between Russia and Canada and Alaska. Now it's covered in water, but there was once a land bridge connecting them.The site in Alaska with the oldest evidence of human habitation is Swan Point, in the state's eastern-central region. In addition to tools and hearths dating back 14,000 years, mammoth bones have been found there.Researchers think this area was a kind of seasonal hunting camp. As mammoths returned during certain times of the years, humans would track them and kill them, providing plentiful food for the hunter-gatherers.While Alaska may have a wealth of archaeological evidence of early Americans, it's also a difficult place to excavate. "Your digging season is very narrow, and it's expensive," Feder said. Some require a helicopter to reach, for example. Blackwater Draw, New Mexico A palaeontologist excavating a mammoth in Portales, New Mexico, circa 1960. Dick Kent/FPG/Archive Photos/Getty Images In 1929, 19-year-old James Ridgley Whiteman found mammoth bones along with fluted projectile points near Clovis, New Mexico. The Clovis people who made these tools were named for this site.Researchers studying the site began to realize the artifacts found at the site belonged to different cultures. Clovis points are typically larger than Folsom flutes, which were first found at another archaeological site in New Mexico.For decades after Whiteman's discovery, experts thought the Clovis people were the first to cross the Bering land bridge from Asia around 13,000 years ago. Estimates for humans' arrival is now thought to be at least 15,000 years ago.Eastern New Mexico University's Blackwater Draw Museum grants access to the archaeological site between April and October. Upper Sun River, Alaska Excavations at the Upward Sun River, Alaska. Ben Potter/University of Alaska, Fairbanks One reason the dates of human occupation in North America is so contentious is that very few ancient remains have been found. Among the oldest is a child from Upward Sun River, or Xaasaa Na', in Central Alaska.Archaeologists found the bones of the child in 2013. Local indigenous groups refer to her as Xach'itee'aanenh t'eede gay, or Sunrise Girl-Child. Genetic testing revealed the 11,300-year-old infant belonged to a previously unknown Native American population, the Ancient Beringians.Based on the child's genetic information, researchers learned that she was related to modern Native Americans but not directly. Their common ancestors started becoming genetically isolated 25,000 years ago before dividing into two groups after a few thousand years: the Ancient Berignians and the ancestors of modern Native Americans.According to this research, it's possible humans reached Alaska roughly 20,000 years ago. Poverty Point National Monument, Louisiana Poverty Point in Louisiana. National Park Service Stretching over 80 feet long and 5 feet tall, the rows of curved mounds of Poverty Point are a marvel when viewed from above. Over 3,000 years ago, hunter-gatherers constructed them out of tons of soil. Scientists aren't sure exactly why people built them, whether they were ceremonial or a display of status.The artifacts various groups left behind indicate the site was used off and on for hundreds of years and was a meeting point for trading. People brought tools and rocks from as far as 800 miles away. Remains of deer, fish, frogs, alligators, nuts, grapes, and other food have given archaeologists insights into their diets and daily lives.You can see the World Heritage Site for yourself year-round. Horseshoe Canyon, Utah The Great Gallery in Horseshoe Canyon. Neal Herbert/National Park Service Though remote, the multicolored walls of Horseshoe Canyon have long attracted visitors. Some of its artifacts date back to between 9,000 and 7,000 BCE, but its pictographs are more recent. Some tests date certain sections to around 2,000 to 900 years ago.The four galleries contain life-sized images of anthropomorphic figures and animals in what's known as the Barrier Canyon style. Much of this art is found in Utah, produced by the Desert Archaic culture.The pictographs may have spiritual and practical significance but also help capture a time when groups were meeting and mixing, according to the Natural History Museum of Utah.It's a difficult trek to get to the pictographs (and the NPS warns it can be dangerously hot in summer) but are amazing to view in person, Feder said. "These are creative geniuses," he said of the artists. Canyon de Chelly, Arizona The Antelope House at Canyon de Chelly National Monument. Michael Denson/National Park Service Situated in the Navajo Nation, Canyon de Chelly has gorgeous desert views and thousands of years of human history. Centuries ago, Ancestral Pueblo and Hopi groups planted crops, created pictographs, and built cliff dwellings.Over 900 years ago, Puebloan people constructed the White House, named for the hue of its clay. Its upper floors sit on a sandstone cliff, with a sheer drop outside the windows.Navajo people, also known as Diné, still live in Canyon de Chelly. Diné journalist Alastair Lee Bitsóí recently wrote about visiting some of the sacred and taboo areas. They include Tsé Yaa Kin, where archaeologists found human remains.In the 1860s, the US government forced 8,000 Navajo to relocate to Fort Sumner in New Mexico. The deadly journey is known as the "Long Walk." Eventually, they were able to return, though their homes and crops were destroyed.A hike to the White House is the only one open to the public without a Navajo guide or NPS ranger. Mesa Verde National Park, Colorado Visitors line up at Mesa Verde National Park. Shutterstock/Don Mammoser In the early 1900s, two women formed the Colorado Cliff Dwelling Association, hoping to preserve the ruins in the state's southwestern region. A few years later, President Theodore Roosevelt signed a bill designating Mesa Verde as the first national park meant to "preserve the works of man."Mesa Verde National Park holds hundreds of dwellings, including the sprawling Cliff Palace. It has over 100 rooms and nearly two dozen kivas, or ceremonial spaces.Using dendrochronology, or tree-ring dating, archaeologists learned when Ancestral Pueblo people built some of these structures and that they migrated out of the area by the 1300s.Feder said it's his favorite archaeological site he's visited. "You don't want to leave because you can't believe it's real," he said.Tourists can view many of these dwellings from the road, but some are also accessible after a bit of a hike. Some require extra tickets and can get crowded, Feder said. Cahokia, Illinois A mound at Cahokia in Illinois. Matt Gush/Shutterstock Cahokia has been called one of North America's first cities. Not far from present-day St. Louis, an estimated 10,000 to 20,000 people lived in dense settlements roughly 1,000 years ago. Important buildings sat atop large mounds, which the Mississippians built by hand, The Guardian reported.At the time, it was thriving with hunters, farmers, and artisans. "It's an agricultural civilization," Feder said. "It's a place where raw materials from a thousand miles away are coming in." Researchers have also found mass graves, potentially from human sacrifices.The inhabitants built circles of posts, which one archaeologist later referred to as "woodhenges," as a kind of calendar. At the solstices, the sun would rise or set aligned with different mounds.After a few hundred years, Cahokia's population declined and disappeared by 1350. Its largest mound remains, and some aspects have been reconstructed.While Cahokia is typically open to the public, parts are currently closed for renovations. Montezuma Castle, Arizona Montezuma Castle, a cliff dwelling, in Arizona. MyLoupe/Universal Images Group via Getty Images Perched on a limestone cliff in Camp Verde, Arizona, this site is an apartment, not a castle, and is unrelated to the Aztec ruler Montezuma.The Sinagua people engineered the five-story, 20-room building around 1100. It curves to follow the natural line of the cliff, which would have been more difficult than simply making a straight building, Feder said."These people were architects," he said. "They had a sense of beauty."The inhabitants were also practical, figuring out irrigation systems and construction techniques, like thick walls and shady spots, to help them survive the hot, dry climate.Feder said the dwelling is fairly accessible, with a short walk along a trail to view it, though visitors can't go inside the building itself.

US President Donald Trump (left), accompanied by US Secretary of Defense Pete Hegseth (right), announces the Golden Dome missile defense shieldCHRIS KLEPONIS/POOL/EPA-EFE/Shutterstock US President Donald Trump has proposed a defence project, called the Golden Dome, to intercept any incoming hypersonic, ballistic and advanced cruise missiles that threaten the country. “Once fully constructed, the Golden Dome will be capable of intercepting missiles even if they are launched from other sides of the world and even if they are launched from space,” said Trump during the White House announcement on 20 May. But such a thorough interception system may not be possible. Some experts also warn that, even if it works, the Golden Dome would take at least a decade to build, cost more than half a trillion dollars – and accelerate the global nuclear arms race and the weaponisation of space.Advertisement What is the Golden Dome? The project’s name is inspired by Israel’s Iron Dome system, which uses ground-based missiles to intercept incoming rockets and artillery fired from relatively short distances. But the Golden Dome would need to defend a far larger area – the land mass of the contiguous US alone is more than 350 times the size of Israel – from a wider variety of sophisticated missiles. According to Trump and his officials, the system should be able to counter ballistic missiles that could be launched from the other side of the world, advanced cruise missiles that fly on flatter trajectories at lower altitudes and hypersonic missiles that can fly and manoeuvre at speeds exceeding Mach 5, five times the speed of sound. These missiles can carry either nuclear warheads or conventional explosive warheads. Receive a weekly dose of discovery in your inbox. Sign up to newsletter To detect and intercept the threats, the Golden Dome will use both “space-based sensors and air and missile defense”, US Secretary of Defense Pete Hegseth said in a statement. That implies an umbrella system of “Golden Domes” with different technologies countering different threats, says David Burbach at the Naval War College in Rhode Island, who shared some comments with New Scientist in a personal capacity. However, not all of these defences exist. For instance, the Golden Dome would supposedly use space-based interceptor missiles in low Earth orbit, an unprecedented technological feat that has never been demonstrated before, says Thomas González Roberts at the Georgia Institute of Technology in Atlanta. A similar idea, nicknamed Star Wars, was originally proposed by US President Ronald Reagan in his Strategic Defense Initiative during the cold war. In fact, Trump has described the Golden Dome as an effort to complete “the job that President Reagan started 40 years ago”. How will the Golden Dome work? Missile defence experts describe the challenge of intercepting long-range nuclear missiles as being like “hitting a bullet with a bullet, in the dark” because “the targets are small, not emitting any radio or infrared signals, and fast moving”, says Burbach. “One thing to keep in mind is that even optimistic technical experts admit 100 per cent interception is unlikely.” The US already has a system of ground-based interceptor missiles, primarily based in Alaska. They can shoot down “a couple dozen incoming warheads at best”, says Burbach. He also pointed out that Russia and China are developing countermeasures to make it harder to detect and intercept their missiles. “Stopping subsonic cruise missiles or short-range ballistic missiles launched from just outside US borders would use established technology, but it could be expensive to deploy enough of those defensive systems to cover the whole country,” says Burbach. “The real challenge will be Golden Dome’s aim to stop large numbers of intercontinental missiles – President Trump said ‘100 per cent’ of them – such as an attack from China or Russia.” Trump’s claim that the Golden Dome would defend against missile strikes from the other side of the world or even from space implies it would require a “dense constellation of likely low-Earth orbiting, space-based missile interceptors that could deorbit and strike a missile within minutes of it launching” from anywhere, says Roberts. “The number of satellites you would need is bigger than any constellation that’s ever been launched,” he says. Currently, the largest constellation consists of around 7000 Starlink satellites operated by SpaceX. How much will the Golden Dome cost? Trump proposed a budget of $175 billion for the Golden Dome, although that funding has not yet been approved by the US Congress. And the Congressional Budget Office, a nonpartisan federal agency, estimated that a space-based interceptor system like Golden Dome could cost as much as $542 billion. “It’s unclear what expenditures are included in the $175 billion figure,” says Patrycja Bazylczyk at the Center for Strategic & International Studies, a think tank in Washington DC. Trump also claimed the Golden Dome would be “fully operational” by the end of his second term in office in early 2029, although experts doubt that is possible. “The three-year timeline is aggressive – this initiative is likely to span at least a decade, if not more,” says Bazylczyk. Much of the timeline may depend upon how many existing military systems it uses. “Significant progress is feasible in the near term, including fielding new interceptors, over-the-horizon radars, space-based sensors and technology demonstrations,” says Bazylczyk. But there are major limitations to how quickly the US could launch the potentially thousands of satellites required for Golden Dome – to say nothing of developing the space-based interceptor technologies. “I think you’d be very hard-pressed to find a launch cadence that could support a large constellation going up in just three years,” says Roberts. “SpaceX launches more things more often than anyone in the history of space operations, and the ask here is to crack open that ceiling even further.” “I think it is almost impossible a system could be ‘fully operational’ in the sense of ‘stop 100 per cent of a missile attack’ that quickly,” says Burbach. “Reaching even a small-scale operational capability that soon would be very difficult.” Will Golden Dome make the US safer? There is already an ongoing arms race between the US, China and Russia, with all three countries modernising and expanding their nuclear arsenals, as well as developing space-based systems to support their militaries. If the Golden Dome system can improve US air and missile defences, it could “change the strategic calculus” by reducing the confidence of any missile-armed adversary, deterring them from launching attacks in the first place, says Bazylczyk. On the other hand, the Golden Dome has the “potential to contribute to instability” by “signalling to your nuclear adversaries that you simply don’t trust them”, says Roberts. China’s foreign ministry responded to Trump’s announcement by saying the Golden Dome carries “strong offensive implications” and raises the risks of an arms race in space. A Kremlin spokesperson suggested the Golden Dome plans could lead to resumption of nuclear arms control discussions between Russia and the US. To counter this system, China and Russia might try to “destroy or disable US satellites”, says Burbach. Both countries already have missiles capable of shooting down satellites, and they could also try to electronically jam or hack US satellite systems, he says. In February 2024, the US government warned that Russia had plans to launch a space weapon capable of disabling or destroying satellites, possibly using a nuclear explosion. These countries could also bulk up their missile arsenals and possibly develop more manoeuvrable weapons that also use decoys, says Burbach. He pointed out that Russia has already started developing weapons less vulnerable to space-based interception, such as intercontinental nuclear torpedoes that travel underwater. Topics:

In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.When you’re racing down the highway at 80 mph, you’ve got about 3 seconds to grab someone’s attention with your billboard. In those crucial moments, your font choice can make or break your entire advertising campaign. As a designer who’s worked on countless outdoor advertising campaigns, I can tell you that billboard fonts are a completely different beast from what works on your laptop screen. What looks stunning in your design software might be completely illegible from 500 feet away. Billboard typography isn’t just about being big and bold—though that certainly helps. It’s about creating maximum impact with minimal reading time, ensuring your message cuts through visual noise, and making split-second connections with drivers who are focused on the road. In this comprehensive guide, we’ll explore the art and science of billboard fonts. From the towering sans-serifs that dominate Times Square to the custom letterforms that make brands unforgettable, we’ll break down exactly what makes a font work at highway speeds. 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just $16.95/mo? Learn more »The Ultimate Collection of Billboard-Ready Fonts Not all fonts are created equal when it comes to outdoor advertising. I’ve compiled the most effective billboard fonts that deliver maximum readability and impact from distances that matter. Here are the champions: METZLER METZLER is a minimal sans-serif typeface that embodies simplicity and clarity. Its clean lines and balanced proportions make it ideal for modern design projects, especially in digital environments where readability is crucial.Qualivite Qualivite is a bold serif font that combines vintage charm with contemporary flair. Its strong character and elegant serifs make it perfect for creating impactful headlines and adding a touch of sophistication to design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Carientz Carientz is a modern, minimal, and bold sans-serif font that exudes confidence and strength. Its clean, geometric shapes and thick strokes make it an excellent choice for branding, logos, and striking headlines in contemporary designs.Glofin Glofin is a modern and soft bold font that bridges the gap between vintage and contemporary styles. Its rounded edges and bold presence create a friendly yet impactful impression, suitable for a wide range of design applications.RNS Guaire RNS Guaire is a modern and elegant sans-serif font that exudes sophistication. Its refined lines and balanced proportions make it perfect for high-end branding, editorial design, and projects that require a touch of class.Space Space is a minimalist sans-serif font that embraces simplicity and functionality. Its clean, uncluttered design makes it highly legible and versatile, ideal for modern web design, user interfaces, and minimalist branding projects.Lonzies Lonzies is a display sans-serif font with a soft bold style that uniquely combines Christmas and graffiti influences. Its playful yet bold character makes it suitable for creating eye-catching headlines and designs with a urban, festive twist.Boldy Grotesque Boldy Grotesque is a condensed sans-serif font that embodies minimalism and strength. Its narrow letterforms, similar to the popular font Impact, and clean lines make it excellent for creating impactful headlines and efficient use of space in various design contexts.Harlet Harlet is a modern sans-serif font designed with headlines and fashion in mind. Its sleek, contemporary appearance and balanced proportions make it perfect for creating stylish designs in fashion magazines, posters, and branding materials.Alaska Alaska is an adventure-inspired sans-serif typeface that combines minimalism with a nostalgic feel. Its clean lines and subtle vintage touches make it ideal for outdoor-themed designs, travel branding, and projects that aim to evoke a sense of exploration.NORD NORD is a minimal display typeface designed for headlines and logos. Its clean, geometric forms and versatile character make it an excellent choice for modern branding projects, creating impactful headlines, and designing memorable logos.MARXURE MARXURE is a bold headline typeface with a modern edge. Its strong presence and contemporary design make it perfect for creating attention-grabbing headlines in web design, posters, and other media where impact is crucial.Girast Girast is a modern condensed font that combines boldness with efficiency. Its narrow letterforms and contemporary style make it ideal for designs where space is at a premium, such as in packaging, posters, and responsive web design.Bondie Slab Bondie Slab is a condensed slab serif font that combines strength with elegance. Its sturdy serifs and narrow proportions make it excellent for creating impactful headlines and adding a touch of sophistication to various design projects.Roadway Country Roadway Country is a sans-serif font inspired by highway and street signage. Its bold, clear design makes it highly legible and perfect for creating designs with a road trip theme or projects that require a strong, directional feel.JUST Sans JUST Sans is a clean, modern, and minimal geometric typeface. Its simple forms and balanced design make it highly versatile, suitable for a wide range of applications from branding to user interface design where clarity and simplicity are key.BERLIN Rounded BERLIN Rounded is a sans-serif display typeface featuring soft, rounded edges. Its friendly appearance and good readability make it ideal for creating welcoming designs, particularly in branding, packaging, and digital interfaces.CRUX CRUX is a minimal display typeface designed for headlines and logos. Its clean, geometric forms and distinctive character make it perfect for creating memorable branding elements and impactful headlines in modern design projects.Glacier Glacier is a clean and minimal font family that embodies simplicity and elegance. Its crisp lines and balanced proportions make it highly versatile, suitable for both body text and headlines in projects that prioritize clarity and modern aesthetics.Prinles Prinles is a bold font that exudes strength and confidence. Its thick strokes and solid presence make it ideal for creating powerful headlines, impactful logos, and designs that need to make a strong statement.Bensoud Bensoud is a sans-serif font that combines modern simplicity with subtle character. Its clean lines and balanced design make it versatile for various applications, from body text to headlines, especially in projects that require a contemporary yet approachable feel.Quicksed Quicksed is a condensed sans display font designed for efficiency and impact. Its narrow letterforms and clean design make it excellent for headlines, posters, and designs where space is limited but visual impact is crucial.Valeno Valeno is a decorative display font that blends sans-serif simplicity with subtle serif-like details. Its unique character makes it stand out in headlines and logos, perfect for creating distinctive branding and eye-catching designs.Pinnid Pinnid is a modern font that combines sans-serif and serif elements. Its hybrid nature gives it a unique character, making it versatile for various design applications, from contemporary branding to editorial design where a touch of sophistication is desired.Tactico Tactico is a bold font that blends vintage charm with modern boldness. Its strong presence and subtle retro touches make it ideal for creating impactful headlines, logos, and designs that need to combine strength with a hint of nostalgia.NOAH NOAH is a minimalist font that seamlessly blends sans-serif and serif styles. Its clean, versatile design makes it suitable for a wide range of applications, from body text to headlines, especially in projects that require a modern yet timeless aesthetic. What Makes a Font Billboard-Ready? Designing for billboards is like designing for the visually impaired—everything needs to be bigger, bolder, and more contrasted than you think. But there’s more nuance to it than just cranking up the size. Maximum Contrast is your best friend. Billboard fonts need thick strokes and generous white space. Think of fonts like Impact or Bebas Neue—letterforms that create strong silhouettes against any background. Thin, delicate fonts simply disappear at highway viewing distances. Wide Character Spacing prevents letters from bleeding together visually. What looks perfectly spaced on your monitor becomes an illegible blob from 300 feet away. Billboard fonts often feature naturally wide spacing, or you’ll need to manually increase tracking significantly. Simplified Letterforms eliminate visual confusion. Fancy serifs, decorative flourishes, and intricate details get lost in the distance. The most effective billboard fonts strip away everything non-essential, leaving only the core structure of each letter. Consistent Weight Distribution ensures every part of every letter maintains visibility. Fonts with extreme thick-to-thin variations might look elegant up close, but those delicate thin strokes vanish when viewed from afar. Size Matters: Typography at Scale Here’s something that might surprise you: the biggest billboard fonts aren’t necessarily the most readable. There’s actually a science to sizing typography for outdoor advertising. The rule of thumb? For every 10 feet of viewing distance, you need at least 1 inch of letter height. So if drivers will see your billboard from 250 feet away, your main headline needs to be at least 25 inches tall. But that’s just the starting point. Consider the viewing angle too. A billboard positioned perpendicular to traffic gets viewed straight-on, while one at an angle requires larger text to compensate for the distorted perspective. Highway billboards also need larger fonts than city billboards since viewing time is much shorter. Hierarchy becomes critical at billboard scale. Your main message might be 30 inches tall, but secondary information should drop to maybe 15 inches, and fine print shouldn’t go below 8 inches if you expect anyone to read it. Color and Contrast: The Billboard Font’s Best Friends Even the perfect billboard font can fail spectacularly with poor color choices. High contrast isn’t just recommended—it’s absolutely essential for highway visibility. Black on white remains the gold standard for readability, but it’s not always the most eye-catching combination. Dark blue on yellow, white on deep red, or black on bright yellow all deliver excellent contrast while adding visual punch. Avoid color combinations that create vibration effects—like red text on blue backgrounds—which become even more problematic when viewed through car windshields or in varying light conditions. Remember, your billboard needs to work in bright sunlight, during golden hour, and under streetlights. Background considerations matter enormously. A font that’s perfectly readable on a solid background might disappear when placed over a busy photograph or gradient. Many successful billboards use solid color blocks behind text to ensure consistent readability. The Psychology of Highway Typography Billboard fonts don’t just communicate words—they communicate emotions and brand personality in milliseconds. The psychology behind font choice becomes amplified when you’re designing for split-second attention spans. Sans-serif fonts dominate billboard advertising because they project modernity, clarity, and straightforwardness. Brands like Apple, Nike, and Google use clean sans-serifs on their billboards because these fonts align with their contemporary, no-nonsense brand personalities. Bold display fonts work when you want to project energy, excitement, or urgency. Think movie posters, event announcements, or retail sales promotions. These fonts scream for attention—literally and figuratively. Custom lettering helps brands stand out in a sea of standard fonts. Coca-Cola’s distinctive script, McDonald’s golden arches typography, or Disney’s magical letterforms are instantly recognizable from highway distances because they’re completely unique. Digital vs. Traditional Billboard Considerations The rise of digital billboards has changed the font game entirely. Static billboards have one shot to communicate your message, while digital boards can cycle through multiple messages, each with different typographic approaches. Digital billboards allow for animated text, which can help with readability—but it can also become distracting. Simple animations like fading in or sliding can help direct attention, while complex animations often reduce legibility. Digital displays also deal with pixel density limitations. Fonts that look crisp in print might appear pixelated or blurry on LED screens, especially when viewed from angles. Sans-serif fonts generally translate better to digital displays than serif fonts. Brightness and contrast work differently on digital billboards. These displays can achieve much higher contrast ratios than printed billboards, but they also compete with ambient light conditions that change throughout the day. Common Billboard Font Mistakes to Avoid I’ve seen enough billboard design disasters to fill a horror movie. Here are the most common mistakes that turn potentially effective advertising into roadside illegible art. Script fonts might look elegant in wedding invitations, but they’re billboard poison. Cursive letterforms, decorative swashes, and connecting characters become unreadable mush from highway distances. Save the scripts for intimate applications. Thin fonts simply vanish. What looks sophisticated and minimalist on your computer screen becomes invisible on the highway. If you wouldn’t use a font for an eye chart, don’t use it for a billboard. Too many fonts create visual chaos. Stick to one or two fonts maximum. Using three or more fonts on a billboard usually results in a confused, amateur-looking design that fails to communicate effectively. Insufficient contrast between text and background kills readability faster than anything else. That subtle gray text on white background might look trendy, but it’s useless for outdoor advertising. Industry Secrets from Billboard Designers After years in the outdoor advertising industry, I’ve picked up some insider knowledge about what really works for billboard typography. Test at distance before finalizing your design. Print out your billboard concept at a much smaller size and view it from across a large room. If you can’t read it easily from that distance, it won’t work on an actual billboard. Consider viewing conditions beyond just distance. Will drivers see your billboard while going uphill or downhill? Are there trees or buildings that might partially obstruct the view? These factors influence font size and placement decisions. Design for the worst-case scenario. If your billboard is readable during a rainstorm at dusk with dirty windshields, it’ll definitely work under optimal conditions. This usually means going bigger and bolder than your initial instincts suggest. Prioritize the primary message. Your billboard should communicate one main idea instantly. Supporting information can be smaller, but your core message needs to hit like a typographic freight train. The Future of Billboard Typography Billboard fonts continue evolving alongside technology and changing urban landscapes. Digital displays, augmented reality integration, and responsive outdoor advertising are reshaping how we think about highway typography. Variable fonts are starting to appear on digital billboards, allowing designs to adapt based on viewing distance, time of day, or even traffic speed. Imagine fonts that automatically adjust their weight and spacing based on current highway conditions. Interactive elements are becoming more common, with QR codes and social media handles requiring specific typographic treatment to remain scannable at highway speeds. Environmental consciousness is influencing font choices too. Some advertising companies are choosing fonts that require less ink or energy to display, proving that even typography can be sustainable. Making Your Billboard Font Choice Choosing the right font for your billboard campaign requires balancing readability, brand personality, and practical constraints. Start with your message and audience, then work backward to typography that serves both. Consider your brand first. A law firm and a music festival require completely different typographic approaches, even when advertising on the same highway. Your font choice should reinforce brand personality while maintaining highway-speed readability. Think about context. Urban billboards can often use slightly more complex fonts than rural highway signs because viewing distances are shorter and speeds are lower. Location matters as much as message. Test ruthlessly. The most beautiful font in the world is worthless if drivers can’t read your message. When in doubt, choose readability over artistry—your advertising budget depends on it. Billboard fonts represent typography at its most challenging and most impactful. These fonts don’t just carry messages—they deliver them at 70 mph, fighting for attention in a world of visual noise. Master the art of billboard typography, and you’ll master the art of communication itself. So the next time you’re cruising down the highway, pay attention to the fonts flying past your windshield. Notice which ones grab your attention and which ones blend into the background. That’s the difference between typography that works and typography that simply exists. Your billboard has seconds to make an impression. Make sure your font choice makes those seconds count.