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Joseph Christopher

2025-05-27 20:13:06 ·

The impact of President Trump’s tariffs continues to ripple through the business landscape, with many companies feeling the squeeze as they narrowly missed out on lower costs. As these businesses look to recoup their losses, a refund on the tariff differences could not only alleviate their financial burden but also prevent consumers from facing increased prices. This situation highlights the delicate balance between government policy and market stability, reminding us how swiftly changes can affect the economy at multiple levels. As a frontend developer, I can’t help but draw parallels between responsive design and responsive policy; both require adaptability and foresight to avoid unnecessary strain on users or consumers. It’s a reminder that good design—be it in code or in policy—should prioritize the end user. #Tariffs #Economy #BusinessImpact #ConsumerProtection

The impact of President Trump’s tariffs continues to ripple through the business landscape, with many companies feeling the squeeze as they narrowly missed out on lower costs. As these businesses look to recoup their losses, a refund on the tariff differences could not only alleviate their financial burden but also prevent consumers from facing increased prices. This situation highlights the delicate balance between government policy and market stability, reminding us how swiftly changes can affect the economy at multiple levels. As a frontend developer, I can’t help but draw parallels between responsive design and responsive policy; both require adaptability and foresight to avoid unnecessary strain on users or consumers. It’s a reminder that good design—be it in code or in policy—should prioritize the end user. #Tariffs #Economy #BusinessImpact #ConsumerProtection

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2025-05-27 18:21:45 ·

Rediscovering The World Of Westeros In Game of Thrones: Kingsroad

How did the development of Game of Thrones: Kingsroad begin? Considering the Game of Thrones series concluded almost six years ago, what was the driving force behind starting the game?The development of Game of Thrones: Kingsroad wasn't just about leveraging a popular IP. We were well aware that quite some time had passed since the Game of Thrones series ended, But what really stood out to us was the lingering curiosity, a sense that many fans were still eager to explore the world of Westeros.That's where we began. We asked ourselves: What if the player belonged to a noble house that existed within Westeros? Instead of simply following the show's familiar storylines, our goal was to give players a chance to experience the world as seen in Season 4 but through a fresh perspective. We wanted to fill in the gaps left by the original story and allow players to craft their own stories within that space.At its core, Game of Thrones: Kingsroad is a game designed to expand the world of Westeros, to let players explore places, characters, and consequences that weren't fully explored in the show. It's our way of offering a new kind of immersion for fans who still love this universe and want to be part of it in their own way.What kind of world can players expect in Kingsroad? What are the core gameplay mechanics, and how do the solo and multiplayer experiences work together?Game of Thrones: Kingsroad is a story-driven action adventure RPG set in Westeros after the events of Season 4 of the Game of Thrones series. Players take on the role of the heir to a fallen house, navigating a world of politics, war, and survival.As they journey across Westeros through familiar locations like Castle Black, Winterfell, Highgarden, and Oldtown, they'll encounter both iconic characters from the show and entirely new faces and events. At its core, the game combines action-based combat, narrative-driven quests, and open-world exploration. We've integrated a variety of activities, like puzzles, dynamic encounters, and bounty hunting, to keep the experience immersive and varied without feeling repetitive.One of the key features of Game of Thrones: Kingsroad is how organically single-player and multiplayer are connected. While progressing through the story and developing your character, you can also take on large-scale encounters, like the Altar of Memories, or field bosses, such as Drogon, alongside other players. Each mode is self-contained but still influences the other, so whether you play solo or with others, it truly feels like you're living and surviving in Westeros.From a technical perspective, what was the experience of using Unreal Engine to develop Kingsroad? What were the biggest optimization challenges for mobile, and how did you address the technical demands of delivering a cross-play experience? What's it like using Unreal Engine for mobile development?Unreal Engine 5 provided us with a powerful toolset for achieving high-quality visuals, features like Lumen allowed us to create richer, more immersive environments. However, supporting multiple platforms, especially mobile, came with its own set of technical challenges. We built a structure where core logic is handled on the server side, which made it easier to ensure cross-platform connectivity. At the same time, we put significant effort into maintaining a consistent visual and gameplay experience on mobile devices that's comparable to PC.Optimization, in particular, was a major focus for the team to support seamless cross-play. We disabled some of UE5's heavier features and used the mobile renderer while also implementing LOD adjustments, simplified materials, mobile-specific environment settings, and texture atlasing for UI assets. These efforts helped us stabilize memory usage and maintain smooth frame rates across devices. Initially, Unreal Engine felt a bit heavy for mobile use, but we came to realize that with the right tuning and its flexible feature set, it can deliver impressive quality on both PC and mobile platforms.Given that Kingsroad features an original storyline, how does it expand the Game of Thrones world, and does it align with or diverge from the events of the books and the series? Game of Thrones: Kingsroad is set in the world of Game of Thrones, but at its core, it tells a completely original story. The narrative begins after Season 4, following the end of major wars, as the great houses begin to regroup and rebuild.This setting gave us room to explore untold regions and events that weren't covered in the show, allowing us to expand the lore while staying true to the established universe. Our goal as a development team was to create a new and immersive experience from the perspective of "someone else" living within Westeros without disrupting the flow of the original storyline.For example, players step into the role of the last heir of a fallen minor house, House Tyre, and travel across regions like the North, the Reach, and the Stormlands. Along the way, they'll interact with familiar factions such as the Night's Watch, wildlings, and maesters.These touches give fans something that feels both familiar and refreshingly new. In terms of narrative structure, we conducted extensive research to ensure our story wouldn't conflict with major canonical events. Instead, we designed an independent storyline that can be influenced by but doesn't alter the core narrative of the original. In that sense, Game of Thrones: Kingsroad serves as an expanded piece of content that respects the show’s foundations while offering a "possible story" that could exist just beyond its borders.What does the future look like for Kingsroad after launch? Will there be any gap between the Early Access players and the new ones, and how will Early Access players be rewarded for their support?Our main post-launch plans include regular updates that expand the story through new chapters and regions, along with the addition of new content, such as raids.While there may be some differences in progression between Early Access players and new players, Game of Thrones: Kingsroad is primarily a single-player experience where players can follow the story at their own pace. This means that the gameplay remains fully accessible and enjoyable regardless of when a player joins. As a token of appreciation, those who participated in Early Access will receive additional rewards such as exclusive costumes and emblems.Game of Thrones: Kingsroad is now officially available on both PC and mobile, so learn more about the game and download it here.Hyun-il Jang, Executive Producer at Netmarble NeoInterview conducted by Amber Rutherford
#rediscovering #world #westeros #game #thrones

Rediscovering The World Of Westeros In Game of Thrones: Kingsroad
How did the development of Game of Thrones: Kingsroad begin? Considering the Game of Thrones series concluded almost six years ago, what was the driving force behind starting the game?The development of Game of Thrones: Kingsroad wasn't just about leveraging a popular IP. We were well aware that quite some time had passed since the Game of Thrones series ended, But what really stood out to us was the lingering curiosity, a sense that many fans were still eager to explore the world of Westeros.That's where we began. We asked ourselves: What if the player belonged to a noble house that existed within Westeros? Instead of simply following the show's familiar storylines, our goal was to give players a chance to experience the world as seen in Season 4 but through a fresh perspective. We wanted to fill in the gaps left by the original story and allow players to craft their own stories within that space.At its core, Game of Thrones: Kingsroad is a game designed to expand the world of Westeros, to let players explore places, characters, and consequences that weren't fully explored in the show. It's our way of offering a new kind of immersion for fans who still love this universe and want to be part of it in their own way.What kind of world can players expect in Kingsroad? What are the core gameplay mechanics, and how do the solo and multiplayer experiences work together?Game of Thrones: Kingsroad is a story-driven action adventure RPG set in Westeros after the events of Season 4 of the Game of Thrones series. Players take on the role of the heir to a fallen house, navigating a world of politics, war, and survival.As they journey across Westeros through familiar locations like Castle Black, Winterfell, Highgarden, and Oldtown, they'll encounter both iconic characters from the show and entirely new faces and events. At its core, the game combines action-based combat, narrative-driven quests, and open-world exploration. We've integrated a variety of activities, like puzzles, dynamic encounters, and bounty hunting, to keep the experience immersive and varied without feeling repetitive.One of the key features of Game of Thrones: Kingsroad is how organically single-player and multiplayer are connected. While progressing through the story and developing your character, you can also take on large-scale encounters, like the Altar of Memories, or field bosses, such as Drogon, alongside other players. Each mode is self-contained but still influences the other, so whether you play solo or with others, it truly feels like you're living and surviving in Westeros.From a technical perspective, what was the experience of using Unreal Engine to develop Kingsroad? What were the biggest optimization challenges for mobile, and how did you address the technical demands of delivering a cross-play experience? What's it like using Unreal Engine for mobile development?Unreal Engine 5 provided us with a powerful toolset for achieving high-quality visuals, features like Lumen allowed us to create richer, more immersive environments. However, supporting multiple platforms, especially mobile, came with its own set of technical challenges. We built a structure where core logic is handled on the server side, which made it easier to ensure cross-platform connectivity. At the same time, we put significant effort into maintaining a consistent visual and gameplay experience on mobile devices that's comparable to PC.Optimization, in particular, was a major focus for the team to support seamless cross-play. We disabled some of UE5's heavier features and used the mobile renderer while also implementing LOD adjustments, simplified materials, mobile-specific environment settings, and texture atlasing for UI assets. These efforts helped us stabilize memory usage and maintain smooth frame rates across devices. Initially, Unreal Engine felt a bit heavy for mobile use, but we came to realize that with the right tuning and its flexible feature set, it can deliver impressive quality on both PC and mobile platforms.Given that Kingsroad features an original storyline, how does it expand the Game of Thrones world, and does it align with or diverge from the events of the books and the series? Game of Thrones: Kingsroad is set in the world of Game of Thrones, but at its core, it tells a completely original story. The narrative begins after Season 4, following the end of major wars, as the great houses begin to regroup and rebuild.This setting gave us room to explore untold regions and events that weren't covered in the show, allowing us to expand the lore while staying true to the established universe. Our goal as a development team was to create a new and immersive experience from the perspective of "someone else" living within Westeros without disrupting the flow of the original storyline.For example, players step into the role of the last heir of a fallen minor house, House Tyre, and travel across regions like the North, the Reach, and the Stormlands. Along the way, they'll interact with familiar factions such as the Night's Watch, wildlings, and maesters.These touches give fans something that feels both familiar and refreshingly new. In terms of narrative structure, we conducted extensive research to ensure our story wouldn't conflict with major canonical events. Instead, we designed an independent storyline that can be influenced by but doesn't alter the core narrative of the original. In that sense, Game of Thrones: Kingsroad serves as an expanded piece of content that respects the show’s foundations while offering a "possible story" that could exist just beyond its borders.What does the future look like for Kingsroad after launch? Will there be any gap between the Early Access players and the new ones, and how will Early Access players be rewarded for their support?Our main post-launch plans include regular updates that expand the story through new chapters and regions, along with the addition of new content, such as raids.While there may be some differences in progression between Early Access players and new players, Game of Thrones: Kingsroad is primarily a single-player experience where players can follow the story at their own pace. This means that the gameplay remains fully accessible and enjoyable regardless of when a player joins. As a token of appreciation, those who participated in Early Access will receive additional rewards such as exclusive costumes and emblems.Game of Thrones: Kingsroad is now officially available on both PC and mobile, so learn more about the game and download it here.Hyun-il Jang, Executive Producer at Netmarble NeoInterview conducted by Amber Rutherford #rediscovering #world #westeros #game #thrones

80.LV

Rediscovering The World Of Westeros In Game of Thrones: Kingsroad

How did the development of Game of Thrones: Kingsroad begin? Considering the Game of Thrones series concluded almost six years ago, what was the driving force behind starting the game?The development of Game of Thrones: Kingsroad wasn't just about leveraging a popular IP. We were well aware that quite some time had passed since the Game of Thrones series ended, But what really stood out to us was the lingering curiosity, a sense that many fans were still eager to explore the world of Westeros.That's where we began. We asked ourselves: What if the player belonged to a noble house that existed within Westeros? Instead of simply following the show's familiar storylines, our goal was to give players a chance to experience the world as seen in Season 4 but through a fresh perspective. We wanted to fill in the gaps left by the original story and allow players to craft their own stories within that space.At its core, Game of Thrones: Kingsroad is a game designed to expand the world of Westeros, to let players explore places, characters, and consequences that weren't fully explored in the show. It's our way of offering a new kind of immersion for fans who still love this universe and want to be part of it in their own way.What kind of world can players expect in Kingsroad? What are the core gameplay mechanics, and how do the solo and multiplayer experiences work together?Game of Thrones: Kingsroad is a story-driven action adventure RPG set in Westeros after the events of Season 4 of the Game of Thrones series. Players take on the role of the heir to a fallen house, navigating a world of politics, war, and survival.As they journey across Westeros through familiar locations like Castle Black, Winterfell, Highgarden, and Oldtown, they'll encounter both iconic characters from the show and entirely new faces and events. At its core, the game combines action-based combat, narrative-driven quests, and open-world exploration. We've integrated a variety of activities, like puzzles, dynamic encounters, and bounty hunting, to keep the experience immersive and varied without feeling repetitive.One of the key features of Game of Thrones: Kingsroad is how organically single-player and multiplayer are connected. While progressing through the story and developing your character, you can also take on large-scale encounters, like the Altar of Memories, or field bosses, such as Drogon, alongside other players. Each mode is self-contained but still influences the other, so whether you play solo or with others, it truly feels like you're living and surviving in Westeros.From a technical perspective, what was the experience of using Unreal Engine to develop Kingsroad? What were the biggest optimization challenges for mobile, and how did you address the technical demands of delivering a cross-play experience? What's it like using Unreal Engine for mobile development?Unreal Engine 5 provided us with a powerful toolset for achieving high-quality visuals, features like Lumen allowed us to create richer, more immersive environments. However, supporting multiple platforms, especially mobile, came with its own set of technical challenges. We built a structure where core logic is handled on the server side, which made it easier to ensure cross-platform connectivity. At the same time, we put significant effort into maintaining a consistent visual and gameplay experience on mobile devices that's comparable to PC.Optimization, in particular, was a major focus for the team to support seamless cross-play. We disabled some of UE5's heavier features and used the mobile renderer while also implementing LOD adjustments, simplified materials, mobile-specific environment settings, and texture atlasing for UI assets. These efforts helped us stabilize memory usage and maintain smooth frame rates across devices. Initially, Unreal Engine felt a bit heavy for mobile use, but we came to realize that with the right tuning and its flexible feature set, it can deliver impressive quality on both PC and mobile platforms.Given that Kingsroad features an original storyline, how does it expand the Game of Thrones world, and does it align with or diverge from the events of the books and the series? Game of Thrones: Kingsroad is set in the world of Game of Thrones, but at its core, it tells a completely original story. The narrative begins after Season 4, following the end of major wars, as the great houses begin to regroup and rebuild.This setting gave us room to explore untold regions and events that weren't covered in the show, allowing us to expand the lore while staying true to the established universe. Our goal as a development team was to create a new and immersive experience from the perspective of "someone else" living within Westeros without disrupting the flow of the original storyline.For example, players step into the role of the last heir of a fallen minor house, House Tyre, and travel across regions like the North, the Reach, and the Stormlands. Along the way, they'll interact with familiar factions such as the Night's Watch, wildlings, and maesters.These touches give fans something that feels both familiar and refreshingly new. In terms of narrative structure, we conducted extensive research to ensure our story wouldn't conflict with major canonical events. Instead, we designed an independent storyline that can be influenced by but doesn't alter the core narrative of the original. In that sense, Game of Thrones: Kingsroad serves as an expanded piece of content that respects the show’s foundations while offering a "possible story" that could exist just beyond its borders.What does the future look like for Kingsroad after launch? Will there be any gap between the Early Access players and the new ones, and how will Early Access players be rewarded for their support?Our main post-launch plans include regular updates that expand the story through new chapters and regions, along with the addition of new content, such as raids.While there may be some differences in progression between Early Access players and new players, Game of Thrones: Kingsroad is primarily a single-player experience where players can follow the story at their own pace. This means that the gameplay remains fully accessible and enjoyable regardless of when a player joins. As a token of appreciation, those who participated in Early Access will receive additional rewards such as exclusive costumes and emblems.Game of Thrones: Kingsroad is now officially available on both PC and mobile, so learn more about the game and download it here.Hyun-il Jang, Executive Producer at Netmarble NeoInterview conducted by Amber Rutherford

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2025-05-27 18:21:37 ·

EA SPORTS™ College Football 26 Launches Worldwide on July 10 Celebrating Emerging Stars, Real-world Coaches and the Spirit of College Football

May 27, 2025

Ryan Williams and Jeremiah Smith Star on the College Football 26 Cover and the Deluxe Edition Honors Icons of College Football

Full College Football 26 Reveal Coming Thursday & Fans Can Pre-Order the MVP Bundle Now To Get The Deluxe Editions of College Football 26 and Madden NFL 26
REDWOOD CITY, Calif.----
Electronic Arts Inc.and EA SPORTS™ today unveiled the dynamic covers of EA SPORTS™ College Football 26, ahead of the game’s full reveal this Thursday, May 29. Alabama wide receiver Ryan Williams and Ohio State wide receiver Jeremiah Smith shine on the Standard Edition cover, while the Deluxe Edition highlights college football legends alongside prominent coaches, beloved mascots, and other standout players. Fans can dive into authentic gameplay across 136 FBS schools and experience the unrivaled passion of college football when EA SPORTS College Football 26 launches worldwide on July 10 on PlayStation®5 and Xbox Series X|S.Standout sophomores Ryan Williams and Jeremiah Smith star on the EA SPORTS College Football 26 covers.“Last year, when we brought back the pride, pageantry, atmospheres and traditions of College Football, the response from fans was overwhelming,” said Evan Dexter, VP, Franchise Strategy & Marketing, EA SPORTS College Football. “With College Football 26, we’re celebrating our sophomore season with two generational sophomore wide receivers on the cover and we can’t wait for the world to experience even more heart and authenticity across athletes, stadiums, coaches and fans. Tune in this Thursday to see what makes it so special.”Williams and Smith land on the EA SPORTS College Football 26 covers after stellar starts to their careers last season. Williams, a dynamic playmaker, set freshman records at Alabama, dazzling fans with his speed and highlight-reel catches. Smith, a cornerstone of Ohio State’s offense, emerged as one of the nation’s top receivers, showcasing elite route-running and clutch performances en route to the Buckeyes capturing the National Championship. Accomplished coaches like Ohio State’s Ryan Day, Notre Dame’s Marcus Freeman, and Georgia’s Kirby Smart are featured on the Deluxe Edition cover, alongside iconic mascots and players such as Clemson QB Cade Klubnik, Notre Dame RB Jeremiyah Love, and Penn State RB Nick Singleton, embodying the culture of the sport. Past EA SPORTS cover stars Reggie Bush, Tim Tebow, and Denard Robinson also appear, paying tribute to college football’s rich history.“As a lifelong fan of EA SPORTS games, being on the cover of College Football 26 is a dream come true,” said Williams. “It was incredible to see myself in College Football 25 last year, and now to represent Alabama and share this moment with fans who’ve played EA SPORTS games for years is unreal.”“Being on the cover of EA SPORTS College Football 26 is a tremendous privilege, and I’m proud to represent Ohio State alongside Coach Day while carrying the Buckeye legacy forward, celebrating the passion of our fans and the tradition of this incredible program,” said Smith.Football fans can pre-order the EA SPORTS™ MVP Bundle now, which includes the Deluxe Editions of EA SPORTS College Football 26 and Madden NFL 26, granting 3-day early access to both games plus special bonuses.* The Standard and Deluxe Editions of College Football 26 are also available for pre-order today.More College Football 26 details will be shared this Thursday and throughout the summer leading up to launch. Fans can stay updated by visiting the official website or following along on social mediafor all the latest announcements.*Conditions & restrictions apply. See for details.For College Football 26 assets, visit: EAPressPortal.com.EA SPORTS™ College Football 26 is developed in Orlando, Florida and Madrid, Spain by EA Tiburon and will be available worldwide July 10 for PlayStation®5 and Xbox Series X|S.About Electronic ArtsElectronic Artsis a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.In fiscal year 2025, EA posted GAAP net revenue of approximately billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.

Erin Exum
Director, Integrated CommsSource: Electronic Arts Inc.

Multimedia Files:
#sports #college #football #launches #worldwide

EA SPORTS™ College Football 26 Launches Worldwide on July 10 Celebrating Emerging Stars, Real-world Coaches and the Spirit of College Football
May 27, 2025 Ryan Williams and Jeremiah Smith Star on the College Football 26 Cover and the Deluxe Edition Honors Icons of College Football Full College Football 26 Reveal Coming Thursday & Fans Can Pre-Order the MVP Bundle Now To Get The Deluxe Editions of College Football 26 and Madden NFL 26 REDWOOD CITY, Calif.---- Electronic Arts Inc.and EA SPORTS™ today unveiled the dynamic covers of EA SPORTS™ College Football 26, ahead of the game’s full reveal this Thursday, May 29. Alabama wide receiver Ryan Williams and Ohio State wide receiver Jeremiah Smith shine on the Standard Edition cover, while the Deluxe Edition highlights college football legends alongside prominent coaches, beloved mascots, and other standout players. Fans can dive into authentic gameplay across 136 FBS schools and experience the unrivaled passion of college football when EA SPORTS College Football 26 launches worldwide on July 10 on PlayStation®5 and Xbox Series X|S.Standout sophomores Ryan Williams and Jeremiah Smith star on the EA SPORTS College Football 26 covers.“Last year, when we brought back the pride, pageantry, atmospheres and traditions of College Football, the response from fans was overwhelming,” said Evan Dexter, VP, Franchise Strategy & Marketing, EA SPORTS College Football. “With College Football 26, we’re celebrating our sophomore season with two generational sophomore wide receivers on the cover and we can’t wait for the world to experience even more heart and authenticity across athletes, stadiums, coaches and fans. Tune in this Thursday to see what makes it so special.”Williams and Smith land on the EA SPORTS College Football 26 covers after stellar starts to their careers last season. Williams, a dynamic playmaker, set freshman records at Alabama, dazzling fans with his speed and highlight-reel catches. Smith, a cornerstone of Ohio State’s offense, emerged as one of the nation’s top receivers, showcasing elite route-running and clutch performances en route to the Buckeyes capturing the National Championship. Accomplished coaches like Ohio State’s Ryan Day, Notre Dame’s Marcus Freeman, and Georgia’s Kirby Smart are featured on the Deluxe Edition cover, alongside iconic mascots and players such as Clemson QB Cade Klubnik, Notre Dame RB Jeremiyah Love, and Penn State RB Nick Singleton, embodying the culture of the sport. Past EA SPORTS cover stars Reggie Bush, Tim Tebow, and Denard Robinson also appear, paying tribute to college football’s rich history.“As a lifelong fan of EA SPORTS games, being on the cover of College Football 26 is a dream come true,” said Williams. “It was incredible to see myself in College Football 25 last year, and now to represent Alabama and share this moment with fans who’ve played EA SPORTS games for years is unreal.”“Being on the cover of EA SPORTS College Football 26 is a tremendous privilege, and I’m proud to represent Ohio State alongside Coach Day while carrying the Buckeye legacy forward, celebrating the passion of our fans and the tradition of this incredible program,” said Smith.Football fans can pre-order the EA SPORTS™ MVP Bundle now, which includes the Deluxe Editions of EA SPORTS College Football 26 and Madden NFL 26, granting 3-day early access to both games plus special bonuses.* The Standard and Deluxe Editions of College Football 26 are also available for pre-order today.More College Football 26 details will be shared this Thursday and throughout the summer leading up to launch. Fans can stay updated by visiting the official website or following along on social mediafor all the latest announcements.*Conditions & restrictions apply. See for details.For College Football 26 assets, visit: EAPressPortal.com.EA SPORTS™ College Football 26 is developed in Orlando, Florida and Madrid, Spain by EA Tiburon and will be available worldwide July 10 for PlayStation®5 and Xbox Series X|S.About Electronic ArtsElectronic Artsis a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.In fiscal year 2025, EA posted GAAP net revenue of approximately billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission. Erin Exum Director, Integrated CommsSource: Electronic Arts Inc. Multimedia Files: #sports #college #football #launches #worldwide

NEWS.EA.COM

EA SPORTS™ College Football 26 Launches Worldwide on July 10 Celebrating Emerging Stars, Real-world Coaches and the Spirit of College Football

May 27, 2025 Ryan Williams and Jeremiah Smith Star on the College Football 26 Cover and the Deluxe Edition Honors Icons of College Football Full College Football 26 Reveal Coming Thursday & Fans Can Pre-Order the MVP Bundle Now To Get The Deluxe Editions of College Football 26 and Madden NFL 26 REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Electronic Arts Inc. (NASDAQ: EA) and EA SPORTS™ today unveiled the dynamic covers of EA SPORTS™ College Football 26, ahead of the game’s full reveal this Thursday, May 29. Alabama wide receiver Ryan Williams and Ohio State wide receiver Jeremiah Smith shine on the Standard Edition cover, while the Deluxe Edition highlights college football legends alongside prominent coaches, beloved mascots, and other standout players. Fans can dive into authentic gameplay across 136 FBS schools and experience the unrivaled passion of college football when EA SPORTS College Football 26 launches worldwide on July 10 on PlayStation®5 and Xbox Series X|S.Standout sophomores Ryan Williams and Jeremiah Smith star on the EA SPORTS College Football 26 covers.“Last year, when we brought back the pride, pageantry, atmospheres and traditions of College Football, the response from fans was overwhelming,” said Evan Dexter, VP, Franchise Strategy & Marketing, EA SPORTS College Football. “With College Football 26, we’re celebrating our sophomore season with two generational sophomore wide receivers on the cover and we can’t wait for the world to experience even more heart and authenticity across athletes, stadiums, coaches and fans. Tune in this Thursday to see what makes it so special.”Williams and Smith land on the EA SPORTS College Football 26 covers after stellar starts to their careers last season. Williams, a dynamic playmaker, set freshman records at Alabama, dazzling fans with his speed and highlight-reel catches. Smith, a cornerstone of Ohio State’s offense, emerged as one of the nation’s top receivers, showcasing elite route-running and clutch performances en route to the Buckeyes capturing the National Championship. Accomplished coaches like Ohio State’s Ryan Day, Notre Dame’s Marcus Freeman, and Georgia’s Kirby Smart are featured on the Deluxe Edition cover, alongside iconic mascots and players such as Clemson QB Cade Klubnik, Notre Dame RB Jeremiyah Love, and Penn State RB Nick Singleton, embodying the culture of the sport. Past EA SPORTS cover stars Reggie Bush, Tim Tebow, and Denard Robinson also appear, paying tribute to college football’s rich history.“As a lifelong fan of EA SPORTS games, being on the cover of College Football 26 is a dream come true,” said Williams. “It was incredible to see myself in College Football 25 last year, and now to represent Alabama and share this moment with fans who’ve played EA SPORTS games for years is unreal.”“Being on the cover of EA SPORTS College Football 26 is a tremendous privilege, and I’m proud to represent Ohio State alongside Coach Day while carrying the Buckeye legacy forward, celebrating the passion of our fans and the tradition of this incredible program,” said Smith.Football fans can pre-order the EA SPORTS™ MVP Bundle now, which includes the Deluxe Editions of EA SPORTS College Football 26 and Madden NFL 26, granting 3-day early access to both games plus special bonuses.* The Standard and Deluxe Editions of College Football 26 are also available for pre-order today.More College Football 26 details will be shared this Thursday and throughout the summer leading up to launch. Fans can stay updated by visiting the official website or following along on social media (Instagram, X, Facebook, and TikTok) for all the latest announcements.*Conditions & restrictions apply. See https://www.ea.com/games/madden-nfl/madden-nfl-26/legal-disclaimers for details.For College Football 26 assets, visit: EAPressPortal.com.EA SPORTS™ College Football 26 is developed in Orlando, Florida and Madrid, Spain by EA Tiburon and will be available worldwide July 10 for PlayStation®5 and Xbox Series X|S.About Electronic ArtsElectronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.In fiscal year 2025, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission. Erin Exum Director, Integrated Comms [email protected] Source: Electronic Arts Inc. Multimedia Files:

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2025-05-27 18:21:24 ·

Pentagram’s galloping horse logo steers TwelveLabs rebrand

Pentagram partners Jody Hudson-Powell and Luke Powell have created a dynamic equine identity for AI video company TwelveLabs.
Based between San Francisco and Seoul, TwelveLabs describes itself as “the world’s most powerful video intelligence platform.”
Unlike generative video tools which help users create videos from scratch, TwelveLabs uses AI analysis to help people understand their existing videos at a very granular level, which makes them more searchable.
Co-founder and CEO Jae Lee explains that communicating this difference – between video generation and video understanding – was at the heart of their work with Pentagram.
“In the middle of last year our models were improving pretty rapidly, and we thought we needed to up our game in terms of our storytelling, why we matter, and to match the design, the tone, and the messaging to our ambition,” he says.
Lee described the previous branding as “straight out of Silicon Valley” and they chose Hudson–Powell and his team due to their tech-savvy design practice.
In creating a new identity, it was important not to be “lumped in” with other generative AI video companies, Lee says, but also to differentiate themselves from other video analysis tools.
“Our competitors essentially do frame-by-frame analysis, but we look at it temporally,” lead product designer Sean Barclay explains. “That’s what differentiates us, and we wanted to convey that secret sauce.”
“On the first call, they had me at temporal reasoning,” Hudson-Powell laughs.
His team had to avoid the visual cliches AI tools tend to embrace – “it’s a very noisy category with lots of sparkles.” But they also had to capture and communicate TwelveLabs’ offering in a way that was accessible and exciting, but not dumbed down.
“We had a distinct stream of work that wasn’t strategic or creative – it was just understanding the technology,” Hudson-Powell says. “We kept asking them, could we imagine your technology to look something like this? Or this?
“We were trying to put some kind of conceptual apparatus around the technology, to see if we could find a visual communication language that we could start to build on.”
“Jody was very good at pulling out those threads about what video looks like in our brains,” Lee says.
Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs
The Pentagram team homed in on the core idea of “video as volume” rather than a timeline, and they built a series of thread-based diagrams to help explain how it works. This visual motif could be scaled across the touchpoints, from product pages to sales and branding.
“You get this graphic stretch, so you’re speaking to different audiences with the same concept,” Hudson-Powell explains.
The horse logo was grounded in what Hudson-Powell calls TwelveLabs’ existing “lore” – Lee says they were inspired by Eadweard Muybridge’s famous 1887 animation of a horse, and he likes the metaphor of a user as a jockey steering their technology.
The logo – which has 12 layers in a nod to the company’s name – is often used in motion, galloping across a screen.
“We worked a lot of animation into the identity,” Hudson-Powell says. “Animation can be quite frivolous, but we did it really intentionally. The logo gives you this feeling of perpetual motion, this rhythm at the heart of the brand, which is really important.”

The team chose Milling for the typeface for its combination of “technicality and soft edges” and the visual identity uses the LCH colour system, which, compared to RGB, represents colour in a more similar way to how our eyes perceive colour.
“You can match any two colours and they’ll be harmonious, which you don’t get with RGB,” Hudson-Powell says. “We can find infinite combinations.”
There were also three colour subsets for TwelveLabs’ three key features – pink-purple for search, orange-yellow for generate and green-blue for embed.
Pentagram’s Luke Powell and Jody Hudson Powell’s new colour palette for TwelveLabs
Lee says the new identity has resonated with investors, employees and most importantly, customers.
“It’s given them this confidence that they’re working with not only a super-technical team, but also a team that cares deeply about video,” he says. “So we can communicate with our science community, but also with the people who are building the content we love consuming. There’s a duality which feels really connected.”
Barclay agrees, and adds that it helps people grasp what TwelveLabs does – and what it might do for them – more quickly.
“It’s definitely improved our website tremendously in terms of telling a better story,” he says. “Before it took a lot of time to comprehend what TwelveLabs is, and what we’re offering. We have definitely shortened that.”
Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs
Pentagram’s Luke Powell and Jody Hudson Powell’s new logo for TwelveLabs
Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs
Pentagram’s Luke Powell and Jody Hudson Powell’s new icons for TwelveLabs
Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs
Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs
#pentagrams #galloping #horse #logo #steers

Pentagram’s galloping horse logo steers TwelveLabs rebrand
Pentagram partners Jody Hudson-Powell and Luke Powell have created a dynamic equine identity for AI video company TwelveLabs. Based between San Francisco and Seoul, TwelveLabs describes itself as “the world’s most powerful video intelligence platform.” Unlike generative video tools which help users create videos from scratch, TwelveLabs uses AI analysis to help people understand their existing videos at a very granular level, which makes them more searchable. Co-founder and CEO Jae Lee explains that communicating this difference – between video generation and video understanding – was at the heart of their work with Pentagram. “In the middle of last year our models were improving pretty rapidly, and we thought we needed to up our game in terms of our storytelling, why we matter, and to match the design, the tone, and the messaging to our ambition,” he says. Lee described the previous branding as “straight out of Silicon Valley” and they chose Hudson–Powell and his team due to their tech-savvy design practice. In creating a new identity, it was important not to be “lumped in” with other generative AI video companies, Lee says, but also to differentiate themselves from other video analysis tools. “Our competitors essentially do frame-by-frame analysis, but we look at it temporally,” lead product designer Sean Barclay explains. “That’s what differentiates us, and we wanted to convey that secret sauce.” “On the first call, they had me at temporal reasoning,” Hudson-Powell laughs. His team had to avoid the visual cliches AI tools tend to embrace – “it’s a very noisy category with lots of sparkles.” But they also had to capture and communicate TwelveLabs’ offering in a way that was accessible and exciting, but not dumbed down. “We had a distinct stream of work that wasn’t strategic or creative – it was just understanding the technology,” Hudson-Powell says. “We kept asking them, could we imagine your technology to look something like this? Or this? “We were trying to put some kind of conceptual apparatus around the technology, to see if we could find a visual communication language that we could start to build on.” “Jody was very good at pulling out those threads about what video looks like in our brains,” Lee says. Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs The Pentagram team homed in on the core idea of “video as volume” rather than a timeline, and they built a series of thread-based diagrams to help explain how it works. This visual motif could be scaled across the touchpoints, from product pages to sales and branding. “You get this graphic stretch, so you’re speaking to different audiences with the same concept,” Hudson-Powell explains. The horse logo was grounded in what Hudson-Powell calls TwelveLabs’ existing “lore” – Lee says they were inspired by Eadweard Muybridge’s famous 1887 animation of a horse, and he likes the metaphor of a user as a jockey steering their technology. The logo – which has 12 layers in a nod to the company’s name – is often used in motion, galloping across a screen. “We worked a lot of animation into the identity,” Hudson-Powell says. “Animation can be quite frivolous, but we did it really intentionally. The logo gives you this feeling of perpetual motion, this rhythm at the heart of the brand, which is really important.” The team chose Milling for the typeface for its combination of “technicality and soft edges” and the visual identity uses the LCH colour system, which, compared to RGB, represents colour in a more similar way to how our eyes perceive colour. “You can match any two colours and they’ll be harmonious, which you don’t get with RGB,” Hudson-Powell says. “We can find infinite combinations.” There were also three colour subsets for TwelveLabs’ three key features – pink-purple for search, orange-yellow for generate and green-blue for embed. Pentagram’s Luke Powell and Jody Hudson Powell’s new colour palette for TwelveLabs Lee says the new identity has resonated with investors, employees and most importantly, customers. “It’s given them this confidence that they’re working with not only a super-technical team, but also a team that cares deeply about video,” he says. “So we can communicate with our science community, but also with the people who are building the content we love consuming. There’s a duality which feels really connected.” Barclay agrees, and adds that it helps people grasp what TwelveLabs does – and what it might do for them – more quickly. “It’s definitely improved our website tremendously in terms of telling a better story,” he says. “Before it took a lot of time to comprehend what TwelveLabs is, and what we’re offering. We have definitely shortened that.” Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new logo for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new icons for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs #pentagrams #galloping #horse #logo #steers

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Pentagram’s galloping horse logo steers TwelveLabs rebrand

Pentagram partners Jody Hudson-Powell and Luke Powell have created a dynamic equine identity for AI video company TwelveLabs. Based between San Francisco and Seoul, TwelveLabs describes itself as “the world’s most powerful video intelligence platform.” Unlike generative video tools which help users create videos from scratch, TwelveLabs uses AI analysis to help people understand their existing videos at a very granular level, which makes them more searchable. Co-founder and CEO Jae Lee explains that communicating this difference – between video generation and video understanding – was at the heart of their work with Pentagram. “In the middle of last year our models were improving pretty rapidly, and we thought we needed to up our game in terms of our storytelling, why we matter, and to match the design, the tone, and the messaging to our ambition,” he says. Lee described the previous branding as “straight out of Silicon Valley” and they chose Hudson–Powell and his team due to their tech-savvy design practice. In creating a new identity, it was important not to be “lumped in” with other generative AI video companies, Lee says, but also to differentiate themselves from other video analysis tools. “Our competitors essentially do frame-by-frame analysis, but we look at it temporally,” lead product designer Sean Barclay explains. “That’s what differentiates us, and we wanted to convey that secret sauce.” “On the first call, they had me at temporal reasoning,” Hudson-Powell laughs. His team had to avoid the visual cliches AI tools tend to embrace – “it’s a very noisy category with lots of sparkles.” But they also had to capture and communicate TwelveLabs’ offering in a way that was accessible and exciting, but not dumbed down. “We had a distinct stream of work that wasn’t strategic or creative – it was just understanding the technology,” Hudson-Powell says. “We kept asking them, could we imagine your technology to look something like this? Or this? “We were trying to put some kind of conceptual apparatus around the technology, to see if we could find a visual communication language that we could start to build on.” “Jody was very good at pulling out those threads about what video looks like in our brains,” Lee says. Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs The Pentagram team homed in on the core idea of “video as volume” rather than a timeline, and they built a series of thread-based diagrams to help explain how it works. This visual motif could be scaled across the touchpoints, from product pages to sales and branding. “You get this graphic stretch, so you’re speaking to different audiences with the same concept,” Hudson-Powell explains. The horse logo was grounded in what Hudson-Powell calls TwelveLabs’ existing “lore” – Lee says they were inspired by Eadweard Muybridge’s famous 1887 animation of a horse, and he likes the metaphor of a user as a jockey steering their technology. The logo – which has 12 layers in a nod to the company’s name – is often used in motion, galloping across a screen. “We worked a lot of animation into the identity,” Hudson-Powell says. “Animation can be quite frivolous, but we did it really intentionally. The logo gives you this feeling of perpetual motion, this rhythm at the heart of the brand, which is really important.” https://d3faj0w6aqatyx.cloudfront.net/uploads/2025/05/01_TL_Logo_Gradient_16x9_60fps_10s_LOW.mp4 The team chose Milling for the typeface for its combination of “technicality and soft edges” and the visual identity uses the LCH colour system, which, compared to RGB, represents colour in a more similar way to how our eyes perceive colour. “You can match any two colours and they’ll be harmonious, which you don’t get with RGB,” Hudson-Powell says. “We can find infinite combinations.” There were also three colour subsets for TwelveLabs’ three key features – pink-purple for search, orange-yellow for generate and green-blue for embed. Pentagram’s Luke Powell and Jody Hudson Powell’s new colour palette for TwelveLabs Lee says the new identity has resonated with investors, employees and most importantly, customers. “It’s given them this confidence that they’re working with not only a super-technical team, but also a team that cares deeply about video,” he says. “So we can communicate with our science community, but also with the people who are building the content we love consuming. There’s a duality which feels really connected.” Barclay agrees, and adds that it helps people grasp what TwelveLabs does – and what it might do for them – more quickly. “It’s definitely improved our website tremendously in terms of telling a better story,” he says. “Before it took a lot of time to comprehend what TwelveLabs is, and what we’re offering. We have definitely shortened that.” Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new logo for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new icons for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs

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2025-05-27 18:21:12 ·

Creative Branding: Bike For Brain Health Visual Identity

05/26 — 2025

by abduzeedo

Explore the award-winning "Bike For Brain Health" project. See how dynamic art direction and branding create a powerful visual identity for a cause.
Every so often, a design project comes along that truly resonates. It's more than just aesthetics; it's about conveying a powerful message. The "Bike For Brain Health" conceptual system is one such example. This annual event supports dementia research and care. Its visual identity, crafted by designers Zoë Boudreau and Jesse Shaw, offers a masterclass in thoughtful art direction and branding.
A Dynamic Visual Concept
The core of this system is a bike. But not just any bike. This one "shifts and morphs," adapting to its environment. This dynamic quality is key. It reflects the disorientation dementia can cause. Yet, it also shows the determination needed to find a path forward. This clever visual metaphor is instantly recognizable. It forms the backbone of the entire brand.
Branding in Action: Posters and Beyond
Great branding extends across all touchpoints. Boudreau and Shaw's work shines here. The morphing bike graphic is not static. It transforms into a framing device. This highlights participants in photos. It also serves as a wayfinding element during the event.
Consider the poster series. Each poster features a different configuration of the bike. The consistent messaging, "Help us slow the race against dementia," ties them together. This repetition reinforces the cause. It also showcases the versatility of the core visual. This thoughtful art direction ensures brand recognition.
Engaging Across Platforms
In today's world, digital presence is vital. The "Bike For Brain Health" system translates seamlessly. Social media mockups show the bike graphic framing real participants. This personalizes the cause. It makes the abstract concept relatable. The visual identity adapts, maintaining its impact on smaller screens. This demonstrates strong UI/UX thinking, even in a conceptual stage.
Beyond social, the system considers practical applications. Wayfinding signage, like the "Check in Here" poster, uses the bike graphic. It guides attendees. A mobile app screen also features "The 50KM Route" outlined by the bike's morphing lines. This shows how illustration and graphic design can serve functional purposes. It's about more than just looking good; it's about guiding and informing.
The Power of Thoughtful Design
This project, which won gold in the Young Lions competition's design category, proves a point. Effective art direction and branding can elevate a cause. It connects with people emotionally. The "tangled yet recognizable" bike reflects complex themes. It speaks to both struggle and hope. This human-centered approach is what makes design truly powerful. It's a reminder that visual identity isn't just about a logo. It's about a story, a feeling, and a call to action.
To explore more about this inspiring project and the designers behind it, visit Zoë Boudreau and Jesse Shaw's portfolio at .
Art direction and branding artifacts
#creative #branding #bike #brain #health

Creative Branding: Bike For Brain Health Visual Identity
05/26 — 2025 by abduzeedo Explore the award-winning "Bike For Brain Health" project. See how dynamic art direction and branding create a powerful visual identity for a cause. Every so often, a design project comes along that truly resonates. It's more than just aesthetics; it's about conveying a powerful message. The "Bike For Brain Health" conceptual system is one such example. This annual event supports dementia research and care. Its visual identity, crafted by designers Zoë Boudreau and Jesse Shaw, offers a masterclass in thoughtful art direction and branding. A Dynamic Visual Concept The core of this system is a bike. But not just any bike. This one "shifts and morphs," adapting to its environment. This dynamic quality is key. It reflects the disorientation dementia can cause. Yet, it also shows the determination needed to find a path forward. This clever visual metaphor is instantly recognizable. It forms the backbone of the entire brand. Branding in Action: Posters and Beyond Great branding extends across all touchpoints. Boudreau and Shaw's work shines here. The morphing bike graphic is not static. It transforms into a framing device. This highlights participants in photos. It also serves as a wayfinding element during the event. Consider the poster series. Each poster features a different configuration of the bike. The consistent messaging, "Help us slow the race against dementia," ties them together. This repetition reinforces the cause. It also showcases the versatility of the core visual. This thoughtful art direction ensures brand recognition. Engaging Across Platforms In today's world, digital presence is vital. The "Bike For Brain Health" system translates seamlessly. Social media mockups show the bike graphic framing real participants. This personalizes the cause. It makes the abstract concept relatable. The visual identity adapts, maintaining its impact on smaller screens. This demonstrates strong UI/UX thinking, even in a conceptual stage. Beyond social, the system considers practical applications. Wayfinding signage, like the "Check in Here" poster, uses the bike graphic. It guides attendees. A mobile app screen also features "The 50KM Route" outlined by the bike's morphing lines. This shows how illustration and graphic design can serve functional purposes. It's about more than just looking good; it's about guiding and informing. The Power of Thoughtful Design This project, which won gold in the Young Lions competition's design category, proves a point. Effective art direction and branding can elevate a cause. It connects with people emotionally. The "tangled yet recognizable" bike reflects complex themes. It speaks to both struggle and hope. This human-centered approach is what makes design truly powerful. It's a reminder that visual identity isn't just about a logo. It's about a story, a feeling, and a call to action. To explore more about this inspiring project and the designers behind it, visit Zoë Boudreau and Jesse Shaw's portfolio at . Art direction and branding artifacts #creative #branding #bike #brain #health

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Creative Branding: Bike For Brain Health Visual Identity

05/26 — 2025 by abduzeedo Explore the award-winning "Bike For Brain Health" project. See how dynamic art direction and branding create a powerful visual identity for a cause. Every so often, a design project comes along that truly resonates. It's more than just aesthetics; it's about conveying a powerful message. The "Bike For Brain Health" conceptual system is one such example. This annual event supports dementia research and care. Its visual identity, crafted by designers Zoë Boudreau and Jesse Shaw, offers a masterclass in thoughtful art direction and branding. A Dynamic Visual Concept The core of this system is a bike. But not just any bike. This one "shifts and morphs," adapting to its environment. This dynamic quality is key. It reflects the disorientation dementia can cause. Yet, it also shows the determination needed to find a path forward. This clever visual metaphor is instantly recognizable. It forms the backbone of the entire brand. Branding in Action: Posters and Beyond Great branding extends across all touchpoints. Boudreau and Shaw's work shines here. The morphing bike graphic is not static. It transforms into a framing device. This highlights participants in photos. It also serves as a wayfinding element during the event. Consider the poster series. Each poster features a different configuration of the bike. The consistent messaging, "Help us slow the race against dementia," ties them together. This repetition reinforces the cause. It also showcases the versatility of the core visual. This thoughtful art direction ensures brand recognition. Engaging Across Platforms In today's world, digital presence is vital. The "Bike For Brain Health" system translates seamlessly. Social media mockups show the bike graphic framing real participants. This personalizes the cause. It makes the abstract concept relatable. The visual identity adapts, maintaining its impact on smaller screens. This demonstrates strong UI/UX thinking, even in a conceptual stage. Beyond social, the system considers practical applications. Wayfinding signage, like the "Check in Here" poster, uses the bike graphic. It guides attendees. A mobile app screen also features "The 50KM Route" outlined by the bike's morphing lines. This shows how illustration and graphic design can serve functional purposes. It's about more than just looking good; it's about guiding and informing. The Power of Thoughtful Design This project, which won gold in the Young Lions competition's design category, proves a point. Effective art direction and branding can elevate a cause. It connects with people emotionally. The "tangled yet recognizable" bike reflects complex themes. It speaks to both struggle and hope. This human-centered approach is what makes design truly powerful. It's a reminder that visual identity isn't just about a logo. It's about a story, a feeling, and a call to action. To explore more about this inspiring project and the designers behind it, visit Zoë Boudreau and Jesse Shaw's portfolio at https://boudreaudesigns.com/bike-for-brain-health-design-system. Art direction and branding artifacts

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2025-05-27 18:19:55 ·

Montech is Targeting Thermalright: Cheap Air Coolers, Sky 3 Case, Micro-ATX, X5, & More

Montech is Targeting Thermalright: Cheap Air Coolers, Sky 3 Case, Micro-ATX, X5, & MoreMay 26, 2025Last Updated: 2025-05-26We take a look at several of Montech’s upcoming cases and coolers, which the company showed off at Computex 2025The HighlightsMontech is preparing to launch new air coolers to battle Thermalright, especially when it comes to pricingMontech is trying to take over the space that DeepCool left in the US marketMontech is releasing several new cases in the coming months that include the Sky 3, King 45, King 15, X5 budget case, X5M, the "ten," and moreTable of ContentsAutoTOC Grab a GN15 All-Over Print Component Mouse Mat for a high-quality mousing surface that'll fit your keyboard & mouse. These mouse mats use a high-quality yellow rubber underside, a blue stitched border for fray resistance, and are covered in PC parts. This is the best way to support our work and keeps us ad-free to support consumer-first reviews!IntroEvery single cooler company we talk to does not understand how Thermalright can have the prices that they have. The only thing we can think of is their factory relationships, but the point is that it’s become a serious challenge for others to compete on price. Montech is trying to compete with Thermalright on price and attempting to replace DeepCool’s spot in the market. Before DeepCool got kicked out of America, which is a hell of a thing to put on your resume, the company really started dominating in the cooler market before Thermalright came in and kicked their ass on price. Where DeepCool was able to compete was in build quality. So, Montech is looking at that and they want to take that part of the market.Editor's note: This was originally published on May 17, 2025 as a video. This content has been adapted to written format for this article and is unchanged from the original publication.CreditsHost, WritingSteve BurkeVideo Editing, CameraMike GaglioneVitalii MakhnovetsWriting, Web EditingJimmy ThangMontech specifically told us that its objective is to sort of compete with Themalright, which is everybody’s objective.  NX400 CPU CoolerLooking at one of Montech’s new CPU coolers, the NX400, the company pointed out that its fan is 28mm, which should help with pressure and performance. Pricing on the single-tower NX400is supposed to be When you’re down to the 10 cent mark, that’s how you know there is zero margin left in the product.  The cooler uses a 2-post mount. It has a C-shaped bracket for the actual board. There is no offset mounting for AM5. The one thing we’re curious about is how much an offset mount might or might not matter for the 4-heat-pipe approach. The cooler is supposed to sort of be as cheap as possible while still actually being kind of good. This is a very fiercely fought over category right now, which is a good thing. Again, Montech is using 28mm fans. Typically fans are 25mm, but that has been scaling upwards. The reason for this is to increase static-pressure performance. When you stick a fan onto a fin stack, you introduce a ton of resistance behind it. This is the nature of a heat sink as opposed to a fan on the front of a case, where it’s basically accessing the open air and the only thing it’s fighting is whatever’s in front of it to filter the dust or perhaps glass. As the cost for larger fans starts to come downthen we should see the prevalence of more, larger fans. We asked Montech if they’ve done a comparison testing of a 25mm fan vs 28mm one and the company told us it did. Montech says that on the NX400, there was about a 1 to 2 degree difference in favor of the larger fan, which makes sense and is actually a large difference for an air cooler.    Again the non RGB NX400 will cost about whereas the ARGB variant will cost about NX600 CPU CoolerThe NX600 is a 6-heat-pipe version of the NX400 that uses a 2-tower approach to its design. Its price is currently TBD, but it sounds like it may be in the -price range from what we’ve heard. It will also use 30mm-thick fans but there are 2 of them. Its cold plate uses an enclosed nickel-plated copper base plate with 6 heat pipes going through it.   Montech X5 and X5M CasesWe originally talked about how Montech used a “molex centipede” for its X3 case, which was a bunch of daisy-chained molex connectors, but that’s gone with the company’s X5 case, which is supposed to kind of replace that series. The X5 is targeting It has a wavy mesh front panel. Montech is experimenting with either painting or placing a sticker on the case to make it look like carbon fiber. They kind of did that with a wood veneer in the past. It’s not real carbon fiber, but that shouldn't be expected out of a case. They tended to do pretty well overall thermally despite using cheaper quality fans. Hopefully the company will be able to deliver on that front again because the below case market is largely dead. The 4000D was supposed to be a case around and that was kind of the last major one that was really successful. So, it’s nice seeing a case, especially if it’s not made out of scrap metal. Internally, the case comes with 3x140mm fans in front and 1x120mm on the back. The reason the X3 was so interesting was the amount of fans it provided for the price. As a matter of fact, we started paying attention to Montech due to their super cheap cases coming with a lot of fans. Looking at the back, we can see that they colored all of the wires white in an attempt to match the rest of the case. The plastic isn’t the same white exactly, but that’s apparently hard to do across all of the different materials like metal, plastic, and rubber. On a case, that isn’t as big of a deal, though.  Looking at the PSU shroud, there’s an option to mount 120mm fans, though there isn’t a ton of room against the power supply. There is some ventilation on the side, however, which might help the GPU.  The case also has an integrated GPU support. Otherwise, the case is simple and cheap. The X5M, which is smaller and aimed at MicroATX, is targeting Pricing is higher than what Montech wanted to target as a result of cost increases and potential tariffs, etc.Montech Sky Case Grab a GN15 Large Anti-Static Modmat to celebrate our 15th Anniversary and for a high-quality PC building work surface. The Modmat features useful PC building diagrams and is anti-static conductive. Purchases directly fund our work!The thing that jumps out to us about this case is its canted tray for its 2 bottom fans, which are reverse blade ones that act as intake. On the back of the case, it has large ventilated holes both vertically and horizontally. Taking the back panel off, one thing we’d like to see is refinement on the magnetic filters. Currently, they’re not done yet but you can see a lot of metal ending up in the hexagon-shaped cut-outs. If they could punch out larger holes or use a finer mesh and get rid of the dust filter or something like that, that would help a lot with thermal performance and letting air through. Looking at the glass side panel, we can see an alternative to traditional Pogo pins, which are used to power the case’s light strip. This design is supposed to be more resilient to damage and it’s located towards the front corner of the case and Montech says this design was incorporated to avoid breaking. Overall, we have some critiques to the case, but it's finalized. The biggest ones we have for this case include the aforementioned side-panel ventilation and the fact that when the fans are oriented towards the front bottom of the case, the drive cages underneath end up blocking potential air intake from underneath the chassis, but then again, there’s not a lot of space for air to come in through the bottom to begin with. As a result, the bottom fans don’t have much access to intake aside from small ventilated areas.  In terms of pricing, it’s supposed to be for the mesh-fronted version and for the glass version. The case will come with 3 fans. HS02 3DAnother case we looked at is one that we’ve already reviewed, the HS02, but the biggest difference with the unit we saw at Computex is that it has glass on the back. Montech is calling it the HS02 3D.Montech TenMontech’s Ten case kind of reminds us of Lian Li’s O11 DYNAMIC MINI, where the case can be rotated and modified into 3 different configurations. The Ten can be flipped, pulled apart, and users can swap around all of its panels. Montech tells us that it takes about 5-10 minutes to do this. The case has excellent side panels. They are basically giant pieces of mesh and also provide air access to the GPU, which is great. Using a glass-side panel in front of the GPU would really suffocate the card. The challenge with the case’s design is that flow-through video cards will dump heat to the power supply fan, which is fine as the PSU can take it. The question becomes where does the air go after that?We think Montech might want to pull down a wall under the power supply to block re-circulation. Other than that, it’s an all-mesh box, which is hard to complain about. Externally, it represents about 27 liters of volume when you factor in the feet. ITX is an option and Montech is calling that the I3. There’s also an mATX variant, which is being called M1 or M2, which designates whether it’s flipped or not.  The Ten is supposed to start at but that’s not finalized yet. King 15 and King 45The King 15 and King 45 are just continuations of the existing King series. They already have the King 95 and King 65, and we reviewed the 65 somewhat recently. The 15 and 45 both still have the curved glass to their fronts, making them very familiar overall.   One thing worth pointing out is that its bottom fans are sunken into the bottom, which means they’re pretty close to the floor and the intake is primarily relegated to the back side panel of the case, where there’s a bit of an angle which should help with intake a little, but it’s still somewhat boxed in.  For the King 15, they are targeting 3x120mm fans and a 1x140mm fan at Without fans, they are looking at Air 2000 Visit our Patreon page to contribute a few dollars toward this website's operationAdditionally, when you purchase through links to retailers on our site, we may earn a small affiliate commission.Moving on to the Air 2000, we saw a black one with a glass front and a white one with a mesh front. The case has a digital display panel on the side. It tells you the fan speeds but also provides controls as well. Each button press up or down targets 10% increments in control. There’s also a button that defaults to the motherboard’s controls. Looking at the backside of the display panel, it’s just one big PCB coupled with a wire that connects to the fan hub. The upside to this approach is that no software is required. This has been done before by a couple of companies, but it isn’t that common. Being able to control fan speed externally is a nice feature, especially if it doesn’t require software.The Air 2000 is supposed to be with 4x140mm fans and that is with the screen. They will also have a screenless variant as well. Taking a look at the mesh variant, the case’s top panel has 70% whole porosity and the thickness of the steel means that it doesn’t end up being flimsy. The power supply shroud is ventilated with perforations on the top and bottom. Even the top of the drive cage has perforations, which is a nice, small attention to detail. That probably won’t matter a lot but it’s nice to see. The rest of the case has a pretty standard layout. Thermally, the case should be one of the more interesting ones, especially the mesh-fronted version.
#montech #targeting #thermalright #cheap #air

Montech is Targeting Thermalright: Cheap Air Coolers, Sky 3 Case, Micro-ATX, X5, & More
Montech is Targeting Thermalright: Cheap Air Coolers, Sky 3 Case, Micro-ATX, X5, & MoreMay 26, 2025Last Updated: 2025-05-26We take a look at several of Montech’s upcoming cases and coolers, which the company showed off at Computex 2025The HighlightsMontech is preparing to launch new air coolers to battle Thermalright, especially when it comes to pricingMontech is trying to take over the space that DeepCool left in the US marketMontech is releasing several new cases in the coming months that include the Sky 3, King 45, King 15, X5 budget case, X5M, the "ten," and moreTable of ContentsAutoTOC Grab a GN15 All-Over Print Component Mouse Mat for a high-quality mousing surface that'll fit your keyboard & mouse. These mouse mats use a high-quality yellow rubber underside, a blue stitched border for fray resistance, and are covered in PC parts. This is the best way to support our work and keeps us ad-free to support consumer-first reviews!IntroEvery single cooler company we talk to does not understand how Thermalright can have the prices that they have. The only thing we can think of is their factory relationships, but the point is that it’s become a serious challenge for others to compete on price. Montech is trying to compete with Thermalright on price and attempting to replace DeepCool’s spot in the market. Before DeepCool got kicked out of America, which is a hell of a thing to put on your resume, the company really started dominating in the cooler market before Thermalright came in and kicked their ass on price. Where DeepCool was able to compete was in build quality. So, Montech is looking at that and they want to take that part of the market.Editor's note: This was originally published on May 17, 2025 as a video. This content has been adapted to written format for this article and is unchanged from the original publication.CreditsHost, WritingSteve BurkeVideo Editing, CameraMike GaglioneVitalii MakhnovetsWriting, Web EditingJimmy ThangMontech specifically told us that its objective is to sort of compete with Themalright, which is everybody’s objective.  NX400 CPU CoolerLooking at one of Montech’s new CPU coolers, the NX400, the company pointed out that its fan is 28mm, which should help with pressure and performance. Pricing on the single-tower NX400is supposed to be When you’re down to the 10 cent mark, that’s how you know there is zero margin left in the product.  The cooler uses a 2-post mount. It has a C-shaped bracket for the actual board. There is no offset mounting for AM5. The one thing we’re curious about is how much an offset mount might or might not matter for the 4-heat-pipe approach. The cooler is supposed to sort of be as cheap as possible while still actually being kind of good. This is a very fiercely fought over category right now, which is a good thing. Again, Montech is using 28mm fans. Typically fans are 25mm, but that has been scaling upwards. The reason for this is to increase static-pressure performance. When you stick a fan onto a fin stack, you introduce a ton of resistance behind it. This is the nature of a heat sink as opposed to a fan on the front of a case, where it’s basically accessing the open air and the only thing it’s fighting is whatever’s in front of it to filter the dust or perhaps glass. As the cost for larger fans starts to come downthen we should see the prevalence of more, larger fans. We asked Montech if they’ve done a comparison testing of a 25mm fan vs 28mm one and the company told us it did. Montech says that on the NX400, there was about a 1 to 2 degree difference in favor of the larger fan, which makes sense and is actually a large difference for an air cooler.    Again the non RGB NX400 will cost about whereas the ARGB variant will cost about NX600 CPU CoolerThe NX600 is a 6-heat-pipe version of the NX400 that uses a 2-tower approach to its design. Its price is currently TBD, but it sounds like it may be in the -price range from what we’ve heard. It will also use 30mm-thick fans but there are 2 of them. Its cold plate uses an enclosed nickel-plated copper base plate with 6 heat pipes going through it.   Montech X5 and X5M CasesWe originally talked about how Montech used a “molex centipede” for its X3 case, which was a bunch of daisy-chained molex connectors, but that’s gone with the company’s X5 case, which is supposed to kind of replace that series. The X5 is targeting It has a wavy mesh front panel. Montech is experimenting with either painting or placing a sticker on the case to make it look like carbon fiber. They kind of did that with a wood veneer in the past. It’s not real carbon fiber, but that shouldn't be expected out of a case. They tended to do pretty well overall thermally despite using cheaper quality fans. Hopefully the company will be able to deliver on that front again because the below case market is largely dead. The 4000D was supposed to be a case around and that was kind of the last major one that was really successful. So, it’s nice seeing a case, especially if it’s not made out of scrap metal. Internally, the case comes with 3x140mm fans in front and 1x120mm on the back. The reason the X3 was so interesting was the amount of fans it provided for the price. As a matter of fact, we started paying attention to Montech due to their super cheap cases coming with a lot of fans. Looking at the back, we can see that they colored all of the wires white in an attempt to match the rest of the case. The plastic isn’t the same white exactly, but that’s apparently hard to do across all of the different materials like metal, plastic, and rubber. On a case, that isn’t as big of a deal, though.  Looking at the PSU shroud, there’s an option to mount 120mm fans, though there isn’t a ton of room against the power supply. There is some ventilation on the side, however, which might help the GPU.  The case also has an integrated GPU support. Otherwise, the case is simple and cheap. The X5M, which is smaller and aimed at MicroATX, is targeting Pricing is higher than what Montech wanted to target as a result of cost increases and potential tariffs, etc.Montech Sky Case Grab a GN15 Large Anti-Static Modmat to celebrate our 15th Anniversary and for a high-quality PC building work surface. The Modmat features useful PC building diagrams and is anti-static conductive. Purchases directly fund our work!The thing that jumps out to us about this case is its canted tray for its 2 bottom fans, which are reverse blade ones that act as intake. On the back of the case, it has large ventilated holes both vertically and horizontally. Taking the back panel off, one thing we’d like to see is refinement on the magnetic filters. Currently, they’re not done yet but you can see a lot of metal ending up in the hexagon-shaped cut-outs. If they could punch out larger holes or use a finer mesh and get rid of the dust filter or something like that, that would help a lot with thermal performance and letting air through. Looking at the glass side panel, we can see an alternative to traditional Pogo pins, which are used to power the case’s light strip. This design is supposed to be more resilient to damage and it’s located towards the front corner of the case and Montech says this design was incorporated to avoid breaking. Overall, we have some critiques to the case, but it's finalized. The biggest ones we have for this case include the aforementioned side-panel ventilation and the fact that when the fans are oriented towards the front bottom of the case, the drive cages underneath end up blocking potential air intake from underneath the chassis, but then again, there’s not a lot of space for air to come in through the bottom to begin with. As a result, the bottom fans don’t have much access to intake aside from small ventilated areas.  In terms of pricing, it’s supposed to be for the mesh-fronted version and for the glass version. The case will come with 3 fans. HS02 3DAnother case we looked at is one that we’ve already reviewed, the HS02, but the biggest difference with the unit we saw at Computex is that it has glass on the back. Montech is calling it the HS02 3D.Montech TenMontech’s Ten case kind of reminds us of Lian Li’s O11 DYNAMIC MINI, where the case can be rotated and modified into 3 different configurations. The Ten can be flipped, pulled apart, and users can swap around all of its panels. Montech tells us that it takes about 5-10 minutes to do this. The case has excellent side panels. They are basically giant pieces of mesh and also provide air access to the GPU, which is great. Using a glass-side panel in front of the GPU would really suffocate the card. The challenge with the case’s design is that flow-through video cards will dump heat to the power supply fan, which is fine as the PSU can take it. The question becomes where does the air go after that?We think Montech might want to pull down a wall under the power supply to block re-circulation. Other than that, it’s an all-mesh box, which is hard to complain about. Externally, it represents about 27 liters of volume when you factor in the feet. ITX is an option and Montech is calling that the I3. There’s also an mATX variant, which is being called M1 or M2, which designates whether it’s flipped or not.  The Ten is supposed to start at but that’s not finalized yet. King 15 and King 45The King 15 and King 45 are just continuations of the existing King series. They already have the King 95 and King 65, and we reviewed the 65 somewhat recently. The 15 and 45 both still have the curved glass to their fronts, making them very familiar overall.   One thing worth pointing out is that its bottom fans are sunken into the bottom, which means they’re pretty close to the floor and the intake is primarily relegated to the back side panel of the case, where there’s a bit of an angle which should help with intake a little, but it’s still somewhat boxed in.  For the King 15, they are targeting 3x120mm fans and a 1x140mm fan at Without fans, they are looking at Air 2000 Visit our Patreon page to contribute a few dollars toward this website's operationAdditionally, when you purchase through links to retailers on our site, we may earn a small affiliate commission.Moving on to the Air 2000, we saw a black one with a glass front and a white one with a mesh front. The case has a digital display panel on the side. It tells you the fan speeds but also provides controls as well. Each button press up or down targets 10% increments in control. There’s also a button that defaults to the motherboard’s controls. Looking at the backside of the display panel, it’s just one big PCB coupled with a wire that connects to the fan hub. The upside to this approach is that no software is required. This has been done before by a couple of companies, but it isn’t that common. Being able to control fan speed externally is a nice feature, especially if it doesn’t require software.The Air 2000 is supposed to be with 4x140mm fans and that is with the screen. They will also have a screenless variant as well. Taking a look at the mesh variant, the case’s top panel has 70% whole porosity and the thickness of the steel means that it doesn’t end up being flimsy. The power supply shroud is ventilated with perforations on the top and bottom. Even the top of the drive cage has perforations, which is a nice, small attention to detail. That probably won’t matter a lot but it’s nice to see. The rest of the case has a pretty standard layout. Thermally, the case should be one of the more interesting ones, especially the mesh-fronted version. #montech #targeting #thermalright #cheap #air

GAMERSNEXUS.NET

Montech is Targeting Thermalright: Cheap Air Coolers, Sky 3 Case, Micro-ATX, X5, & More

Montech is Targeting Thermalright: Cheap Air Coolers, Sky 3 Case, Micro-ATX, X5, & MoreMay 26, 2025Last Updated: 2025-05-26We take a look at several of Montech’s upcoming cases and coolers, which the company showed off at Computex 2025The HighlightsMontech is preparing to launch new air coolers to battle Thermalright, especially when it comes to pricingMontech is trying to take over the space that DeepCool left in the US marketMontech is releasing several new cases in the coming months that include the Sky 3, King 45, King 15, X5 budget case, X5M, the "ten," and moreTable of ContentsAutoTOC Grab a GN15 All-Over Print Component Mouse Mat for a high-quality mousing surface that'll fit your keyboard & mouse. These mouse mats use a high-quality yellow rubber underside, a blue stitched border for fray resistance, and are covered in PC parts. This is the best way to support our work and keeps us ad-free to support consumer-first reviews!IntroEvery single cooler company we talk to does not understand how Thermalright can have the prices that they have. The only thing we can think of is their factory relationships, but the point is that it’s become a serious challenge for others to compete on price. Montech is trying to compete with Thermalright on price and attempting to replace DeepCool’s spot in the market. Before DeepCool got kicked out of America, which is a hell of a thing to put on your resume, the company really started dominating in the cooler market before Thermalright came in and kicked their ass on price. Where DeepCool was able to compete was in build quality. So, Montech is looking at that and they want to take that part of the market.Editor's note: This was originally published on May 17, 2025 as a video. This content has been adapted to written format for this article and is unchanged from the original publication.CreditsHost, WritingSteve BurkeVideo Editing, CameraMike GaglioneVitalii MakhnovetsWriting, Web EditingJimmy ThangMontech specifically told us that its objective is to sort of compete with Themalright, which is everybody’s objective.  NX400 CPU CoolerLooking at one of Montech’s new CPU coolers, the NX400, the company pointed out that its fan is 28mm, which should help with pressure and performance. Pricing on the single-tower NX400 (non ARGB) is supposed to be $25.90. When you’re down to the 10 cent mark, that’s how you know there is zero margin left in the product.  The cooler uses a 2-post mount. It has a C-shaped bracket for the actual board. There is no offset mounting for AM5. The one thing we’re curious about is how much an offset mount might or might not matter for the 4-heat-pipe approach. The cooler is supposed to sort of be as cheap as possible while still actually being kind of good. This is a very fiercely fought over category right now, which is a good thing. Again, Montech is using 28mm fans. Typically fans are 25mm, but that has been scaling upwards. The reason for this is to increase static-pressure performance. When you stick a fan onto a fin stack, you introduce a ton of resistance behind it. This is the nature of a heat sink as opposed to a fan on the front of a case, where it’s basically accessing the open air and the only thing it’s fighting is whatever’s in front of it to filter the dust or perhaps glass. As the cost for larger fans starts to come down (as more people make them) then we should see the prevalence of more, larger fans. We asked Montech if they’ve done a comparison testing of a 25mm fan vs 28mm one and the company told us it did. Montech says that on the NX400, there was about a 1 to 2 degree difference in favor of the larger fan, which makes sense and is actually a large difference for an air cooler.    Again the non RGB NX400 will cost about $26 whereas the ARGB variant will cost about $30. NX600 CPU CoolerThe NX600 is a 6-heat-pipe version of the NX400 that uses a 2-tower approach to its design. Its price is currently TBD, but it sounds like it may be in the $40-$50 price range from what we’ve heard. It will also use 30mm-thick fans but there are 2 of them. Its cold plate uses an enclosed nickel-plated copper base plate with 6 heat pipes going through it.   Montech X5 and X5M CasesWe originally talked about how Montech used a “molex centipede” for its X3 case, which was a bunch of daisy-chained molex connectors, but that’s gone with the company’s X5 case, which is supposed to kind of replace that series. The X5 is targeting $75.It has a wavy mesh front panel. Montech is experimenting with either painting or placing a sticker on the case to make it look like carbon fiber. They kind of did that with a wood veneer in the past. It’s not real carbon fiber, but that shouldn't be expected out of a $75 case. They tended to do pretty well overall thermally despite using cheaper quality fans. Hopefully the company will be able to deliver on that front again because the below $80 case market is largely dead. The 4000D was supposed to be a case around $80 and that was kind of the last major one that was really successful. So, it’s nice seeing a $75 case, especially if it’s not made out of scrap metal. Internally, the case comes with 3x140mm fans in front and 1x120mm on the back. The reason the X3 was so interesting was the amount of fans it provided for the price. As a matter of fact, we started paying attention to Montech due to their super cheap cases coming with a lot of fans. Looking at the back, we can see that they colored all of the wires white in an attempt to match the rest of the case. The plastic isn’t the same white exactly, but that’s apparently hard to do across all of the different materials like metal, plastic, and rubber. On a $75 case, that isn’t as big of a deal, though.  Looking at the PSU shroud, there’s an option to mount 120mm fans, though there isn’t a ton of room against the power supply. There is some ventilation on the side, however, which might help the GPU.  The case also has an integrated GPU support. Otherwise, the case is simple and cheap. The X5M, which is smaller and aimed at MicroATX, is targeting $60. Pricing is higher than what Montech wanted to target as a result of cost increases and potential tariffs, etc.Montech Sky Case Grab a GN15 Large Anti-Static Modmat to celebrate our 15th Anniversary and for a high-quality PC building work surface. The Modmat features useful PC building diagrams and is anti-static conductive. Purchases directly fund our work! (or consider a direct donation or a Patreon contribution!)The thing that jumps out to us about this case is its canted tray for its 2 bottom fans, which are reverse blade ones that act as intake. On the back of the case, it has large ventilated holes both vertically and horizontally. Taking the back panel off, one thing we’d like to see is refinement on the magnetic filters. Currently, they’re not done yet but you can see a lot of metal ending up in the hexagon-shaped cut-outs. If they could punch out larger holes or use a finer mesh and get rid of the dust filter or something like that, that would help a lot with thermal performance and letting air through. Looking at the glass side panel, we can see an alternative to traditional Pogo pins, which are used to power the case’s light strip. This design is supposed to be more resilient to damage and it’s located towards the front corner of the case and Montech says this design was incorporated to avoid breaking. Overall, we have some critiques to the case, but it's finalized. The biggest ones we have for this case include the aforementioned side-panel ventilation and the fact that when the fans are oriented towards the front bottom of the case, the drive cages underneath end up blocking potential air intake from underneath the chassis, but then again, there’s not a lot of space for air to come in through the bottom to begin with. As a result, the bottom fans don’t have much access to intake aside from small ventilated areas.  In terms of pricing, it’s supposed to be $80 for the mesh-fronted version and $100 for the glass version. The case will come with 3 fans. HS02 3DAnother case we looked at is one that we’ve already reviewed, the HS02, but the biggest difference with the unit we saw at Computex is that it has glass on the back. Montech is calling it the HS02 3D.Montech TenMontech’s Ten case kind of reminds us of Lian Li’s O11 DYNAMIC MINI, where the case can be rotated and modified into 3 different configurations. The Ten can be flipped, pulled apart, and users can swap around all of its panels. Montech tells us that it takes about 5-10 minutes to do this. The case has excellent side panels. They are basically giant pieces of mesh and also provide air access to the GPU, which is great. Using a glass-side panel in front of the GPU would really suffocate the card. The challenge with the case’s design is that flow-through video cards will dump heat to the power supply fan, which is fine as the PSU can take it. The question becomes where does the air go after that?We think Montech might want to pull down a wall under the power supply to block re-circulation. Other than that, it’s an all-mesh box, which is hard to complain about. Externally, it represents about 27 liters of volume when you factor in the feet. ITX is an option and Montech is calling that the I3. There’s also an mATX variant, which is being called M1 or M2, which designates whether it’s flipped or not.  The Ten is supposed to start at $90 but that’s not finalized yet. King 15 and King 45The King 15 and King 45 are just continuations of the existing King series. They already have the King 95 and King 65, and we reviewed the 65 somewhat recently. The 15 and 45 both still have the curved glass to their fronts, making them very familiar overall.   One thing worth pointing out is that its bottom fans are sunken into the bottom, which means they’re pretty close to the floor and the intake is primarily relegated to the back side panel of the case, where there’s a bit of an angle which should help with intake a little, but it’s still somewhat boxed in.  For the King 15, they are targeting 3x120mm fans and a 1x140mm fan at $110. Without fans, they are looking at $90. Air 2000 Visit our Patreon page to contribute a few dollars toward this website's operation (or consider a direct donation or buying something from our GN Store!) Additionally, when you purchase through links to retailers on our site, we may earn a small affiliate commission.Moving on to the Air 2000, we saw a black one with a glass front and a white one with a mesh front. The case has a digital display panel on the side. It tells you the fan speeds but also provides controls as well. Each button press up or down targets 10% increments in control. There’s also a button that defaults to the motherboard’s controls. Looking at the backside of the display panel, it’s just one big PCB coupled with a wire that connects to the fan hub. The upside to this approach is that no software is required. This has been done before by a couple of companies, but it isn’t that common. Being able to control fan speed externally is a nice feature, especially if it doesn’t require software.The Air 2000 is supposed to be $100 with 4x140mm fans and that is with the screen. They will also have a screenless variant as well. Taking a look at the mesh variant, the case’s top panel has 70% whole porosity and the thickness of the steel means that it doesn’t end up being flimsy. The power supply shroud is ventilated with perforations on the top and bottom. Even the top of the drive cage has perforations, which is a nice, small attention to detail. That probably won’t matter a lot but it’s nice to see. The rest of the case has a pretty standard layout. Thermally, the case should be one of the more interesting ones, especially the mesh-fronted version.

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2025-05-27 18:19:46 ·

Sparkle’s ‘Thundermage’ concept pitches Thunderbolt as a GPU port

Traditionally, PC graphics cards have included two types of ports: DisplayPort and HDMI. Now, they may be adding a third: Thunderbolt.
Sparkle showed what it called “Project Thundermage” this year at Computex, a prototype OPC graphics card that put HDMI, DisplayPort, and a pair of Thunderbolt ports onto the same graphics card. The tell, however, was the partner: Intel, whose “Battlemage” Arc GPUs were paired with the Intel “Barlow Ridge” Thunderbolt 5 controller.
To date, graphics cards have taken advantage of either the latest DisplayPort or HDMI ports, which both offer the bandwidth necessary for gaming-class displays — such as in the graphics card above, which isn’t from Sparkle. Meanwhile, displays with integrated USB-C ports were typically paired with laptops with Thunderbolt 3 or Thunderbolt 4 ports for laptop docking stations: perfect for productivity, but lacking support for the high-refresh-rate displays normally associated with gaming.
Thunderbolt 5, however, alters that equation. Thunderbolt 5 offers 80Gbits/s upstream, and even 120Gbits/s in certain cases. That’s enough for both high-resolution content creation as well as high-speed gaming, provided that manufacturers support it. It’s not clear whether display makers will be willing to add yet another port to their displays, but Intel partner Sparkle is obviously making the case that it could.

Videocardz, which noted a @akiba_ten_M’s photo showing off Sparkle’s booth, notes that Thunderbolt’s integrated power delivery could be used to power external displays, too. That seems less likely, but certainly could be a way to reduce the cost of an external display.
#sparkles #thundermage #concept #pitches #thunderbolt

Sparkle’s ‘Thundermage’ concept pitches Thunderbolt as a GPU port
Traditionally, PC graphics cards have included two types of ports: DisplayPort and HDMI. Now, they may be adding a third: Thunderbolt. Sparkle showed what it called “Project Thundermage” this year at Computex, a prototype OPC graphics card that put HDMI, DisplayPort, and a pair of Thunderbolt ports onto the same graphics card. The tell, however, was the partner: Intel, whose “Battlemage” Arc GPUs were paired with the Intel “Barlow Ridge” Thunderbolt 5 controller. To date, graphics cards have taken advantage of either the latest DisplayPort or HDMI ports, which both offer the bandwidth necessary for gaming-class displays — such as in the graphics card above, which isn’t from Sparkle. Meanwhile, displays with integrated USB-C ports were typically paired with laptops with Thunderbolt 3 or Thunderbolt 4 ports for laptop docking stations: perfect for productivity, but lacking support for the high-refresh-rate displays normally associated with gaming. Thunderbolt 5, however, alters that equation. Thunderbolt 5 offers 80Gbits/s upstream, and even 120Gbits/s in certain cases. That’s enough for both high-resolution content creation as well as high-speed gaming, provided that manufacturers support it. It’s not clear whether display makers will be willing to add yet another port to their displays, but Intel partner Sparkle is obviously making the case that it could. Videocardz, which noted a @akiba_ten_M’s photo showing off Sparkle’s booth, notes that Thunderbolt’s integrated power delivery could be used to power external displays, too. That seems less likely, but certainly could be a way to reduce the cost of an external display. #sparkles #thundermage #concept #pitches #thunderbolt

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Sparkle’s ‘Thundermage’ concept pitches Thunderbolt as a GPU port

Traditionally, PC graphics cards have included two types of ports: DisplayPort and HDMI. Now, they may be adding a third: Thunderbolt. Sparkle showed what it called “Project Thundermage” this year at Computex, a prototype OPC graphics card that put HDMI, DisplayPort, and a pair of Thunderbolt ports onto the same graphics card. The tell, however, was the partner: Intel, whose “Battlemage” Arc GPUs were paired with the Intel “Barlow Ridge” Thunderbolt 5 controller. To date, graphics cards have taken advantage of either the latest DisplayPort or HDMI ports, which both offer the bandwidth necessary for gaming-class displays — such as in the graphics card above, which isn’t from Sparkle. Meanwhile, displays with integrated USB-C ports were typically paired with laptops with Thunderbolt 3 or Thunderbolt 4 ports for laptop docking stations: perfect for productivity, but lacking support for the high-refresh-rate displays normally associated with gaming. Thunderbolt 5, however, alters that equation. Thunderbolt 5 offers 80Gbits/s upstream, and even 120Gbits/s in certain cases. That’s enough for both high-resolution content creation as well as high-speed gaming, provided that manufacturers support it. It’s not clear whether display makers will be willing to add yet another port to their displays, but Intel partner Sparkle is obviously making the case that it could. Videocardz, which noted a @akiba_ten_M’s photo showing off Sparkle’s booth, notes that Thunderbolt’s integrated power delivery could be used to power external displays, too. That seems less likely, but certainly could be a way to reduce the cost of an external display.

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Hitmarker | Gaming Jobs shared a link

2025-05-27 17:54:35 ·

[Disney Dreamlight Valley PC - Console] Gestionnaire influenceurs - Influencer Manager at Gameloft

Gestionnaire influenceurs - Influencer ManagerGameloftMontreal QC ca2 hours agoApplyJob DescriptionLe studio Gameloft Montréal a une opportunité excitante pour un gestionnaire de marketing d'influence pour rejoindre l'équipe d'experts en marketing de Gameloft travaillant sur Disney Dreamlight Valley.En tant que membre de l'équipe de marketing d'influence, vous rejoindrez une équipe d'experts en influence et en médias sociaux et, ensemble, nous construirons un écosystème de créateurs de contenu prospère qui stimule l'engagement, la croissance et la fidélité à long terme.Dans ce rôle, vous serez chargé de conduire et d'exécuter des campagnes d'influence, de l'élaboration de stratégies à la recherche de talents, en passant par la gestion des dossiers et le suivi des résultats. Nous recherchons une personne capable de rester à la pointe des tendances en matière de création et de médias sociaux, et de contribuer à l'établissement de relations durables.Nous recherchons quelqu'un qui comprend vraiment le rôle que jouent les influenceurs dans les jeux vidéo - et comment ils stimulent l'engagement, la croissance et la communauté. Idéalement, vous êtes un vrai joueur dans l'âme, avec un aperçu de première main de la façon dont les créateurs façonnent les conversations et alimentent le succès à long terme dans l'espace de jeu.Principales responsabilitésSoutenir le développement et l'exécution de stratégies de marketing d'influence en collaboration avec les cadres supérieurs, les équipes de marketing et les studios de jeux.Gérer les éléments quotidiens des campagnes d'influence, y compris la recherche de talents, la coordination des briefs, le suivi des livrables et l'établissement de rapports sur les indicateurs clés.Travailler en collaboration avec les équipes Acquisition des utilisateurs et Produits pour aider à élaborer des fonctionnalités qui permettent une intégration réussie des influenceurs.Collaborer avec les partenaires détenteurs de propriétés intellectuelles sur les livrables des campagnes, en veillant à ce que tout le contenu respecte les consignes des marques et obtienne les approbations nécessaires.Rédiger et tenir à jour la documentation relative aux campagnes, notamment les calendriers, les listes d'influenceurs et le suivi du budget.Contribuer à l'analyse des performances des campagnes en recueillant des données et en faisant émerger des idées pour améliorer les exécutions futures.Participer à la planification du budget et assurer un suivi précis des dépenses et des livrables.Nouer et maintenir des relations solides avec les créateurs de contenu et les agences d'influenceurs pour assurer une collaboration et une fidélité à long terme.Rester à l'affût des tendances dans les écosystèmes sociaux, de jeux et de créateurs afin d'alimenter la créativité et la pertinence des campagnes.***The Gameloft Montreal studio has an exciting opportunity for an Influencer Marketing Manager to join Gameloft's team of Marketing experts working on Disney Dreamlight Valley.As part of the Influencer marketing Team, you will join a team of influencer and social media experts and together we’ll build a thriving content creator ecosystem that drives engagement, growth, and long-term loyalty.In this role, you'll be tasked with driving and executing influencer campaigns—from shaping strategies to sourcing talent, managing briefs and tracking results. We’re looking for someone who can stay ahead of creator and social media trends, and help build long-lasting relationships.We’re looking for someone who truly understands the role influencers play in gaming—and how they drive engagement, growth, and community. Ideally, you are a true gamer at heart, with firsthand insight into how creators shape conversations and fuel long-term success in the gaming space.Gameloft’s Montreal studio is looking for a passionate Influencer Manager to join our team of experts working on Disney Dreamlight Valley. This is a unique opportunity to help grow a beloved title played by millions, within a creative, collaborative, and ever-evolving environment.Key ResponsibilitiesSupporting the development and execution of influencer marketing strategies in collaboration with senior managers, marketing teams, and game studios.Managing day-to-day elements of influencer campaigns, including sourcing talent, coordinating briefs, tracking deliverables, and reporting on key metrics.Liaising with User Acquisition and Product teams to help shape features that enable successful influencer integration.Collaborating with IP partners on campaign deliverables, ensuring all content meets brand guidelines and secures necessary approvals.Drafting and maintaining campaign documentation including, but not limited to, calendars, influencer lists, and budget tracking.Contributing to campaign performance analysis by collecting data and surfacing insights to improve future executions.Assisting with budget planning and ensuring accurate tracking of spending and deliverables.Building and maintaining strong relationships with content creators and influencer agencies to ensure long-term collaboration and loyalty.Staying on top of trends in social, gaming, and creator ecosystems to inform campaign creativity and relevancy.QualificationsBaccalauréat en marketing, communications, administration des affaires ou dans un domaine connexe.Au moins 2 années d'expérience en marketing d'influence, de préférence dans les industries du jeu, de la technologie ou du divertissement.Solides compétences organisationnelles et capacité à gérer plusieurs projets et parties prenantes.Expérience de travail direct avec des influenceurs et des agences de talents.Connaissance des principales plateformes de médias sociauxet des outils de suivi des performances.À l'aise de travailler avec les données et les mesures de performances de base.Excellentes aptitudes à la communication écrite et orale ; capacité à établir une relation de confiance avec les équipes internes et les partenaires et parties prenantes externes.Créativité, esprit de collaboration et désir de prendre des initiatives.Maîtrise de l'anglais requise ; le français est un atout, mais n'est pas obligatoire.***Qualifications & SkillsBachelor's degree in marketing, communications, business administration, or a related field.At least 2 years' experience in influencer marketing; preferably within the gaming, tech, or entertainment industries.Strong organizational skills with the ability to manage multiple projects and stakeholders.Experience working directly with influencers and talent agencies.Familiarity with all major social media platformsand performance-tracking tools.Comfortable working with data and basic performance metrics.Excellent written and verbal communication skills; able to build trust with both internal teams and external partners and stakeholders.Creative, collaborative, and eager to take initiative.Fluency in English is required; French is a bonus but not mandatory.Additional InformationCe en quoi Gameloft croit :Nous jouons le jeu pour un monde meilleur. En tant que leader dans l'industrie, nous voulons utiliser le pouvoir des jeux vidéos comme une force positive au changement.En nous rejoignant, vous aurez une multitudes d'opportunités pour aider votre environnement, faire la différence et bâtir un monde plus inclusif.Nous voulons que les Gamelofteurs se concentrent sur l'essentiel: créer du fun et des jeux de haute qualité dont ils pourront être fiers de les partager avec les joueurs du monde entier.Pour vous aider dans votre rôle, nous avons mis en place les bénéfices suivants:Ce que nous offrons :Horaire flexibleVendredi après-midi de congé toute l’année!Dès votre embauche, 3 semaines de vacances et des congés mobilesCongé offert entre Noël et le jour de l'An pour bien débuter la nouvelle annéeProgramme de REER collectif avec participation de l'employeurProgramme d'assurances collectives avantageuxAccès gratuit à une clinique médicale virtuelle 24h/24, 7 jours/7Programme d'aide aux employés et à leur famille immédiateProgramme de remboursement partiel pour votre déplacement au bureauAccompagnement lors de toute relocalisation pour les nouveaux collaborateurs en provenance de pays ou de régions hors QuébecProgramme de référencement avec bonusActivités et prix offerts régulièrement par le comité socialMais aussi au studio :Local à vélos sécurisé et montant offert pour encourager le transport actifCollations offertes quotidiennement5@7 les mercredisEspaces de jeuxTerrasse sur le toitStudio à proximité du parc Jarry et des nombreux attraits du Mile-Ex et de la Petite-ItalieActivités physiques organisées à même le studio ou au parc Jarry***What Gameloft believes in:We play the good game for a better world. As a leader in the industry, we want to use the power of video games as a force for positive change.If you join us, you’ll have plenty of opportunities to help the environment, make a difference in communities and build a more inclusive world.We want our Gamelofters to focus on what matters: creating fun and high-quality games they’ll be proud to share with our players around the world.To help you succeed in your role, we have some cool perks:What Gameloft offers:Flexible scheduleFriday afternoon off all year round!3 weeks’ vacation and mobile days off, available as of your start dateTime off between Christmas and New Year’s Day to help you start the year off on the right footGroup RRSP program with employer contributionsGreat group insurance programFree 24/7 access to a virtual medical clinicThe Employee and Family Assistance ProgramPartial reimbursement of your commuting costsSupport for new employees relocating from countries or regions outside QuebecReferral program with bonusesRegular activities and prizes courtesy of our Social CommitteeAnd at the studio itself:Secure bike storage room and a subsidy to encourage active transportationDaily snacksWednesday happy hoursA game roomA rooftop terraceStudio located near Jarry Park and the charming Mile-Ex and Little Italy neighbourhoodsFitness classes at the studio itself or at Jarry ParkCompany DescriptionChez Gameloft nous créons des moments de joie pour nos joueurs autour du monde à travers des expériences de jeux excitantes. C'est notre mission, et cela l'a été depuis plus de 20 ans.Nous sommes les fiers créateurs d'Asphalt, Dungeon Hunter, Modern Combat et plus de 200 autres super jeux.Il y a un jeu pour tous, et nous nous élargissons maintenant avec des jeux multi-plateforme sur PC et consoles, avec des jeux tels Disney Speedstorm et Disney Dreamlight Valley, pour offrir à nos joueurs de nouvelles aventures incroyables.Avec plus de 3,400 Gamelofteurs passionnés à travers le monde, nous sommes très fiers de nos différences et nous nous appuyons sur celles-ci pour créer des jeux aussi divers que nous le sommes.Si vous cherchez un nouveau challenge, et à travailler avec une équipe passionnée et talentueuse, n'hésitez pas à rejoindre le jeu!***Here at Gameloft, we create moments of happiness for our players all over the world through exciting gaming experiences. This is our mission, and it has been the same for over 20 years. We are the proud creators of Asphalt, Dungeon Hunter, Modern Combat, and over 200 other great games.There is a game for everyone, and we are now expanding to cross-platform games on PC and consoles, with titles such as Disney Speedstorm and Disney Dreamlight Valley, to provide our players with even more amazing adventures.With more than 3,400 passionate Gamelofters across the globe, we take great pride in our differences and draw on them to create games just as diverse as we are.If you’re looking for a new challenge and want to work with a bold and talented group of people, don’t hesitate to join the game! Modifié
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#disney #dreamlight #valley #console #gestionnaire

[Disney Dreamlight Valley PC - Console] Gestionnaire influenceurs - Influencer Manager at Gameloft
Gestionnaire influenceurs - Influencer ManagerGameloftMontreal QC ca2 hours agoApplyJob DescriptionLe studio Gameloft Montréal a une opportunité excitante pour un gestionnaire de marketing d'influence pour rejoindre l'équipe d'experts en marketing de Gameloft travaillant sur Disney Dreamlight Valley.En tant que membre de l'équipe de marketing d'influence, vous rejoindrez une équipe d'experts en influence et en médias sociaux et, ensemble, nous construirons un écosystème de créateurs de contenu prospère qui stimule l'engagement, la croissance et la fidélité à long terme.Dans ce rôle, vous serez chargé de conduire et d'exécuter des campagnes d'influence, de l'élaboration de stratégies à la recherche de talents, en passant par la gestion des dossiers et le suivi des résultats. Nous recherchons une personne capable de rester à la pointe des tendances en matière de création et de médias sociaux, et de contribuer à l'établissement de relations durables.Nous recherchons quelqu'un qui comprend vraiment le rôle que jouent les influenceurs dans les jeux vidéo - et comment ils stimulent l'engagement, la croissance et la communauté. Idéalement, vous êtes un vrai joueur dans l'âme, avec un aperçu de première main de la façon dont les créateurs façonnent les conversations et alimentent le succès à long terme dans l'espace de jeu.Principales responsabilitésSoutenir le développement et l'exécution de stratégies de marketing d'influence en collaboration avec les cadres supérieurs, les équipes de marketing et les studios de jeux.Gérer les éléments quotidiens des campagnes d'influence, y compris la recherche de talents, la coordination des briefs, le suivi des livrables et l'établissement de rapports sur les indicateurs clés.Travailler en collaboration avec les équipes Acquisition des utilisateurs et Produits pour aider à élaborer des fonctionnalités qui permettent une intégration réussie des influenceurs.Collaborer avec les partenaires détenteurs de propriétés intellectuelles sur les livrables des campagnes, en veillant à ce que tout le contenu respecte les consignes des marques et obtienne les approbations nécessaires.Rédiger et tenir à jour la documentation relative aux campagnes, notamment les calendriers, les listes d'influenceurs et le suivi du budget.Contribuer à l'analyse des performances des campagnes en recueillant des données et en faisant émerger des idées pour améliorer les exécutions futures.Participer à la planification du budget et assurer un suivi précis des dépenses et des livrables.Nouer et maintenir des relations solides avec les créateurs de contenu et les agences d'influenceurs pour assurer une collaboration et une fidélité à long terme.Rester à l'affût des tendances dans les écosystèmes sociaux, de jeux et de créateurs afin d'alimenter la créativité et la pertinence des campagnes.***The Gameloft Montreal studio has an exciting opportunity for an Influencer Marketing Manager to join Gameloft's team of Marketing experts working on Disney Dreamlight Valley.As part of the Influencer marketing Team, you will join a team of influencer and social media experts and together we’ll build a thriving content creator ecosystem that drives engagement, growth, and long-term loyalty.In this role, you'll be tasked with driving and executing influencer campaigns—from shaping strategies to sourcing talent, managing briefs and tracking results. We’re looking for someone who can stay ahead of creator and social media trends, and help build long-lasting relationships.We’re looking for someone who truly understands the role influencers play in gaming—and how they drive engagement, growth, and community. Ideally, you are a true gamer at heart, with firsthand insight into how creators shape conversations and fuel long-term success in the gaming space.Gameloft’s Montreal studio is looking for a passionate Influencer Manager to join our team of experts working on Disney Dreamlight Valley. This is a unique opportunity to help grow a beloved title played by millions, within a creative, collaborative, and ever-evolving environment.Key ResponsibilitiesSupporting the development and execution of influencer marketing strategies in collaboration with senior managers, marketing teams, and game studios.Managing day-to-day elements of influencer campaigns, including sourcing talent, coordinating briefs, tracking deliverables, and reporting on key metrics.Liaising with User Acquisition and Product teams to help shape features that enable successful influencer integration.Collaborating with IP partners on campaign deliverables, ensuring all content meets brand guidelines and secures necessary approvals.Drafting and maintaining campaign documentation including, but not limited to, calendars, influencer lists, and budget tracking.Contributing to campaign performance analysis by collecting data and surfacing insights to improve future executions.Assisting with budget planning and ensuring accurate tracking of spending and deliverables.Building and maintaining strong relationships with content creators and influencer agencies to ensure long-term collaboration and loyalty.Staying on top of trends in social, gaming, and creator ecosystems to inform campaign creativity and relevancy.QualificationsBaccalauréat en marketing, communications, administration des affaires ou dans un domaine connexe.Au moins 2 années d'expérience en marketing d'influence, de préférence dans les industries du jeu, de la technologie ou du divertissement.Solides compétences organisationnelles et capacité à gérer plusieurs projets et parties prenantes.Expérience de travail direct avec des influenceurs et des agences de talents.Connaissance des principales plateformes de médias sociauxet des outils de suivi des performances.À l'aise de travailler avec les données et les mesures de performances de base.Excellentes aptitudes à la communication écrite et orale ; capacité à établir une relation de confiance avec les équipes internes et les partenaires et parties prenantes externes.Créativité, esprit de collaboration et désir de prendre des initiatives.Maîtrise de l'anglais requise ; le français est un atout, mais n'est pas obligatoire.***Qualifications & SkillsBachelor's degree in marketing, communications, business administration, or a related field.At least 2 years' experience in influencer marketing; preferably within the gaming, tech, or entertainment industries.Strong organizational skills with the ability to manage multiple projects and stakeholders.Experience working directly with influencers and talent agencies.Familiarity with all major social media platformsand performance-tracking tools.Comfortable working with data and basic performance metrics.Excellent written and verbal communication skills; able to build trust with both internal teams and external partners and stakeholders.Creative, collaborative, and eager to take initiative.Fluency in English is required; French is a bonus but not mandatory.Additional InformationCe en quoi Gameloft croit :Nous jouons le jeu pour un monde meilleur. En tant que leader dans l'industrie, nous voulons utiliser le pouvoir des jeux vidéos comme une force positive au changement.En nous rejoignant, vous aurez une multitudes d'opportunités pour aider votre environnement, faire la différence et bâtir un monde plus inclusif.Nous voulons que les Gamelofteurs se concentrent sur l'essentiel: créer du fun et des jeux de haute qualité dont ils pourront être fiers de les partager avec les joueurs du monde entier.Pour vous aider dans votre rôle, nous avons mis en place les bénéfices suivants:Ce que nous offrons :Horaire flexibleVendredi après-midi de congé toute l’année!Dès votre embauche, 3 semaines de vacances et des congés mobilesCongé offert entre Noël et le jour de l'An pour bien débuter la nouvelle annéeProgramme de REER collectif avec participation de l'employeurProgramme d'assurances collectives avantageuxAccès gratuit à une clinique médicale virtuelle 24h/24, 7 jours/7Programme d'aide aux employés et à leur famille immédiateProgramme de remboursement partiel pour votre déplacement au bureauAccompagnement lors de toute relocalisation pour les nouveaux collaborateurs en provenance de pays ou de régions hors QuébecProgramme de référencement avec bonusActivités et prix offerts régulièrement par le comité socialMais aussi au studio :Local à vélos sécurisé et montant offert pour encourager le transport actifCollations offertes quotidiennement5@7 les mercredisEspaces de jeuxTerrasse sur le toitStudio à proximité du parc Jarry et des nombreux attraits du Mile-Ex et de la Petite-ItalieActivités physiques organisées à même le studio ou au parc Jarry***What Gameloft believes in:We play the good game for a better world. As a leader in the industry, we want to use the power of video games as a force for positive change.If you join us, you’ll have plenty of opportunities to help the environment, make a difference in communities and build a more inclusive world.We want our Gamelofters to focus on what matters: creating fun and high-quality games they’ll be proud to share with our players around the world.To help you succeed in your role, we have some cool perks:What Gameloft offers:Flexible scheduleFriday afternoon off all year round!3 weeks’ vacation and mobile days off, available as of your start dateTime off between Christmas and New Year’s Day to help you start the year off on the right footGroup RRSP program with employer contributionsGreat group insurance programFree 24/7 access to a virtual medical clinicThe Employee and Family Assistance ProgramPartial reimbursement of your commuting costsSupport for new employees relocating from countries or regions outside QuebecReferral program with bonusesRegular activities and prizes courtesy of our Social CommitteeAnd at the studio itself:Secure bike storage room and a subsidy to encourage active transportationDaily snacksWednesday happy hoursA game roomA rooftop terraceStudio located near Jarry Park and the charming Mile-Ex and Little Italy neighbourhoodsFitness classes at the studio itself or at Jarry ParkCompany DescriptionChez Gameloft nous créons des moments de joie pour nos joueurs autour du monde à travers des expériences de jeux excitantes. C'est notre mission, et cela l'a été depuis plus de 20 ans.Nous sommes les fiers créateurs d'Asphalt, Dungeon Hunter, Modern Combat et plus de 200 autres super jeux.Il y a un jeu pour tous, et nous nous élargissons maintenant avec des jeux multi-plateforme sur PC et consoles, avec des jeux tels Disney Speedstorm et Disney Dreamlight Valley, pour offrir à nos joueurs de nouvelles aventures incroyables.Avec plus de 3,400 Gamelofteurs passionnés à travers le monde, nous sommes très fiers de nos différences et nous nous appuyons sur celles-ci pour créer des jeux aussi divers que nous le sommes.Si vous cherchez un nouveau challenge, et à travailler avec une équipe passionnée et talentueuse, n'hésitez pas à rejoindre le jeu!***Here at Gameloft, we create moments of happiness for our players all over the world through exciting gaming experiences. This is our mission, and it has been the same for over 20 years. We are the proud creators of Asphalt, Dungeon Hunter, Modern Combat, and over 200 other great games.There is a game for everyone, and we are now expanding to cross-platform games on PC and consoles, with titles such as Disney Speedstorm and Disney Dreamlight Valley, to provide our players with even more amazing adventures.With more than 3,400 passionate Gamelofters across the globe, we take great pride in our differences and draw on them to create games just as diverse as we are.If you’re looking for a new challenge and want to work with a bold and talented group of people, don’t hesitate to join the game! Modifié Create Your Profile — Game companies can contact you with their relevant job openings. Apply #disney #dreamlight #valley #console #gestionnaire

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[Disney Dreamlight Valley PC - Console] Gestionnaire influenceurs - Influencer Manager at Gameloft

[Disney Dreamlight Valley PC - Console] Gestionnaire influenceurs - Influencer ManagerGameloftMontreal QC ca2 hours agoApplyJob DescriptionLe studio Gameloft Montréal a une opportunité excitante pour un gestionnaire de marketing d'influence pour rejoindre l'équipe d'experts en marketing de Gameloft travaillant sur Disney Dreamlight Valley.En tant que membre de l'équipe de marketing d'influence, vous rejoindrez une équipe d'experts en influence et en médias sociaux et, ensemble, nous construirons un écosystème de créateurs de contenu prospère qui stimule l'engagement, la croissance et la fidélité à long terme.Dans ce rôle, vous serez chargé de conduire et d'exécuter des campagnes d'influence, de l'élaboration de stratégies à la recherche de talents, en passant par la gestion des dossiers et le suivi des résultats. Nous recherchons une personne capable de rester à la pointe des tendances en matière de création et de médias sociaux, et de contribuer à l'établissement de relations durables.Nous recherchons quelqu'un qui comprend vraiment le rôle que jouent les influenceurs dans les jeux vidéo - et comment ils stimulent l'engagement, la croissance et la communauté. Idéalement, vous êtes un vrai joueur dans l'âme, avec un aperçu de première main de la façon dont les créateurs façonnent les conversations et alimentent le succès à long terme dans l'espace de jeu.Principales responsabilitésSoutenir le développement et l'exécution de stratégies de marketing d'influence en collaboration avec les cadres supérieurs, les équipes de marketing et les studios de jeux.Gérer les éléments quotidiens des campagnes d'influence, y compris la recherche de talents, la coordination des briefs, le suivi des livrables et l'établissement de rapports sur les indicateurs clés.Travailler en collaboration avec les équipes Acquisition des utilisateurs et Produits pour aider à élaborer des fonctionnalités qui permettent une intégration réussie des influenceurs.Collaborer avec les partenaires détenteurs de propriétés intellectuelles sur les livrables des campagnes, en veillant à ce que tout le contenu respecte les consignes des marques et obtienne les approbations nécessaires.Rédiger et tenir à jour la documentation relative aux campagnes, notamment les calendriers, les listes d'influenceurs et le suivi du budget.Contribuer à l'analyse des performances des campagnes en recueillant des données et en faisant émerger des idées pour améliorer les exécutions futures.Participer à la planification du budget et assurer un suivi précis des dépenses et des livrables.Nouer et maintenir des relations solides avec les créateurs de contenu et les agences d'influenceurs pour assurer une collaboration et une fidélité à long terme.Rester à l'affût des tendances dans les écosystèmes sociaux, de jeux et de créateurs afin d'alimenter la créativité et la pertinence des campagnes.***The Gameloft Montreal studio has an exciting opportunity for an Influencer Marketing Manager to join Gameloft's team of Marketing experts working on Disney Dreamlight Valley.As part of the Influencer marketing Team, you will join a team of influencer and social media experts and together we’ll build a thriving content creator ecosystem that drives engagement, growth, and long-term loyalty.In this role, you'll be tasked with driving and executing influencer campaigns—from shaping strategies to sourcing talent, managing briefs and tracking results. We’re looking for someone who can stay ahead of creator and social media trends, and help build long-lasting relationships.We’re looking for someone who truly understands the role influencers play in gaming—and how they drive engagement, growth, and community. Ideally, you are a true gamer at heart, with firsthand insight into how creators shape conversations and fuel long-term success in the gaming space.Gameloft’s Montreal studio is looking for a passionate Influencer Manager to join our team of experts working on Disney Dreamlight Valley. This is a unique opportunity to help grow a beloved title played by millions, within a creative, collaborative, and ever-evolving environment.Key ResponsibilitiesSupporting the development and execution of influencer marketing strategies in collaboration with senior managers, marketing teams, and game studios.Managing day-to-day elements of influencer campaigns, including sourcing talent, coordinating briefs, tracking deliverables, and reporting on key metrics.Liaising with User Acquisition and Product teams to help shape features that enable successful influencer integration.Collaborating with IP partners on campaign deliverables, ensuring all content meets brand guidelines and secures necessary approvals.Drafting and maintaining campaign documentation including, but not limited to, calendars, influencer lists, and budget tracking.Contributing to campaign performance analysis by collecting data and surfacing insights to improve future executions.Assisting with budget planning and ensuring accurate tracking of spending and deliverables.Building and maintaining strong relationships with content creators and influencer agencies to ensure long-term collaboration and loyalty.Staying on top of trends in social, gaming, and creator ecosystems to inform campaign creativity and relevancy.QualificationsBaccalauréat en marketing, communications, administration des affaires ou dans un domaine connexe.Au moins 2 années d'expérience en marketing d'influence, de préférence dans les industries du jeu, de la technologie ou du divertissement.Solides compétences organisationnelles et capacité à gérer plusieurs projets et parties prenantes.Expérience de travail direct avec des influenceurs et des agences de talents.Connaissance des principales plateformes de médias sociaux (YouTube, TikTok, Instagram, Twitch) et des outils de suivi des performances.À l'aise de travailler avec les données et les mesures de performances de base (engagement, portée, CPM, etc.).Excellentes aptitudes à la communication écrite et orale ; capacité à établir une relation de confiance avec les équipes internes et les partenaires et parties prenantes externes.Créativité, esprit de collaboration et désir de prendre des initiatives.Maîtrise de l'anglais requise ; le français est un atout, mais n'est pas obligatoire.***Qualifications & SkillsBachelor's degree in marketing, communications, business administration, or a related field.At least 2 years' experience in influencer marketing; preferably within the gaming, tech, or entertainment industries.Strong organizational skills with the ability to manage multiple projects and stakeholders.Experience working directly with influencers and talent agencies.Familiarity with all major social media platforms (YouTube, TikTok, Instagram, Twitch) and performance-tracking tools.Comfortable working with data and basic performance metrics (engagement, reach, CPM, etc.).Excellent written and verbal communication skills; able to build trust with both internal teams and external partners and stakeholders.Creative, collaborative, and eager to take initiative.Fluency in English is required; French is a bonus but not mandatory.Additional InformationCe en quoi Gameloft croit :Nous jouons le jeu pour un monde meilleur. En tant que leader dans l'industrie, nous voulons utiliser le pouvoir des jeux vidéos comme une force positive au changement.En nous rejoignant, vous aurez une multitudes d'opportunités pour aider votre environnement, faire la différence et bâtir un monde plus inclusif.Nous voulons que les Gamelofteurs se concentrent sur l'essentiel: créer du fun et des jeux de haute qualité dont ils pourront être fiers de les partager avec les joueurs du monde entier.Pour vous aider dans votre rôle, nous avons mis en place les bénéfices suivants:Ce que nous offrons :Horaire flexibleVendredi après-midi de congé toute l’année!Dès votre embauche, 3 semaines de vacances et des congés mobilesCongé offert entre Noël et le jour de l'An pour bien débuter la nouvelle annéeProgramme de REER collectif avec participation de l'employeurProgramme d'assurances collectives avantageuxAccès gratuit à une clinique médicale virtuelle 24h/24, 7 jours/7Programme d'aide aux employés et à leur famille immédiateProgramme de remboursement partiel pour votre déplacement au bureau (transport en commun et/ou stationnement)Accompagnement lors de toute relocalisation pour les nouveaux collaborateurs en provenance de pays ou de régions hors QuébecProgramme de référencement avec bonusActivités et prix offerts régulièrement par le comité socialMais aussi au studio :Local à vélos sécurisé et montant offert pour encourager le transport actif (période estivale)Collations offertes quotidiennement (fruits, café, etc.)5@7 les mercredisEspaces de jeuxTerrasse sur le toitStudio à proximité du parc Jarry et des nombreux attraits du Mile-Ex et de la Petite-ItalieActivités physiques organisées à même le studio ou au parc Jarry (ex. : yoga)***What Gameloft believes in:We play the good game for a better world. As a leader in the industry, we want to use the power of video games as a force for positive change.If you join us, you’ll have plenty of opportunities to help the environment, make a difference in communities and build a more inclusive world.We want our Gamelofters to focus on what matters: creating fun and high-quality games they’ll be proud to share with our players around the world.To help you succeed in your role, we have some cool perks:What Gameloft offers:Flexible scheduleFriday afternoon off all year round!3 weeks’ vacation and mobile days off, available as of your start dateTime off between Christmas and New Year’s Day to help you start the year off on the right footGroup RRSP program with employer contributionsGreat group insurance programFree 24/7 access to a virtual medical clinicThe Employee and Family Assistance ProgramPartial reimbursement of your commuting costs (for public transit and/or parking)Support for new employees relocating from countries or regions outside QuebecReferral program with bonusesRegular activities and prizes courtesy of our Social CommitteeAnd at the studio itself:Secure bike storage room and a subsidy to encourage active transportation (during the summer)Daily snacks (fruit, coffee, etc.)Wednesday happy hoursA game roomA rooftop terraceStudio located near Jarry Park and the charming Mile-Ex and Little Italy neighbourhoodsFitness classes at the studio itself or at Jarry Park (e.g., yoga)Company DescriptionChez Gameloft nous créons des moments de joie pour nos joueurs autour du monde à travers des expériences de jeux excitantes. C'est notre mission, et cela l'a été depuis plus de 20 ans.Nous sommes les fiers créateurs d'Asphalt, Dungeon Hunter, Modern Combat et plus de 200 autres super jeux.Il y a un jeu pour tous, et nous nous élargissons maintenant avec des jeux multi-plateforme sur PC et consoles, avec des jeux tels Disney Speedstorm et Disney Dreamlight Valley, pour offrir à nos joueurs de nouvelles aventures incroyables.Avec plus de 3,400 Gamelofteurs passionnés à travers le monde, nous sommes très fiers de nos différences et nous nous appuyons sur celles-ci pour créer des jeux aussi divers que nous le sommes.Si vous cherchez un nouveau challenge, et à travailler avec une équipe passionnée et talentueuse, n'hésitez pas à rejoindre le jeu!***Here at Gameloft, we create moments of happiness for our players all over the world through exciting gaming experiences. This is our mission, and it has been the same for over 20 years. We are the proud creators of Asphalt, Dungeon Hunter, Modern Combat, and over 200 other great games.There is a game for everyone, and we are now expanding to cross-platform games on PC and consoles, with titles such as Disney Speedstorm and Disney Dreamlight Valley, to provide our players with even more amazing adventures.With more than 3,400 passionate Gamelofters across the globe, we take great pride in our differences and draw on them to create games just as diverse as we are.If you’re looking for a new challenge and want to work with a bold and talented group of people, don’t hesitate to join the game! Modifié Create Your Profile — Game companies can contact you with their relevant job openings. Apply

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18-Million-Year-Old Megalodon Teeth Reveal the Predator's Surprising Diet

Comparison of a megalodon tooth and a great white shark tooth, not associated with the study.NewsletterSign up for our email newsletter for the latest science newsMegalodon teeth have always been key to understanding the ancient marine predator. Fossilized teeth are all that remain to prove the existence of these massive sharks, and the name megalodon is from the Greek for “big tooth.”A new study, published in Earth and Planetary Science Letters, highlights the importance of the megalodon’s human-hand-sized teeth once again. Thanks to extracting and analyzing the traces of zinc left in the fossilized teeth, researchers now know that the megalodon’s diet was much broader than scientists once believed.“Megalodon was by all means flexible enough to feed on marine mammals and large fish, from the top of the food pyramid as well as lower levels – depending on availability,” said Jeremy McCormack from the Department of Geosciences at Goethe University, in a press release.What Did the Megalodon Eat?Clocking in at 78 feet in length and weighing about twice as much as a semi truck, the megalodon was a big fish with a big appetite. It is suggested that a member of the Otodus shark family would require about 100,000 kilocalories per day to survive. Due to this extreme number, scientists have often assumed that the megalodon’s main source of calories came from whales.This new study suggests that whales were not the only item on the megalodon’s daily menu and that these sharks were actually quite adaptable when it came to their food. The research team analyzed 18-million-year-old giant teeth that came from two fossil deposits in Sigmaringen and Passau. What they were looking for was the presence of zinc-66 and zinc-64, two isotopes commonly ingested with food. Typically, the higher up in a food pyramid an animal is, the lower the presence of zinc. As they are oftentimes at the top of the food chain, species such as Otodus megalodon and Otodus chubutensis have a low ratio of zinc-66 to zinc-64 compared to species lower on the food chain.“Sea bream, which fed on mussels, snails, and crustaceans, formed the lowest level of the food chain we studied,” said McCormack in the press release. “Smaller shark species such as requiem sharks and ancestors of today’s cetaceans, dolphins, and whales, were next. Larger sharks, such as sand tiger sharks, were further up the food pyramid, and at the top were giant sharks like Araloselachus cuspidatus and the Otodus sharks, which include megalodon.”Surprisingly, the zinc levels in the megalodon teeth weren’t always that different from the zinc levels in species lower down the food chain. This result means that the commonly held scientific belief that megalodons focused their attention on eating large marine mammals may be incorrect. Instead, McCormack refers to the megalodon as an “ecologically versatile generalist” that adapted to environmental and regional constraints that changed the availability and variety of their prey.A New Method in Teeth TestingUsing the zinc content of fossilized teeth is a relatively new method of analysis, and the research team working on the megalodon couldn’t be happier with their results. The methods used in this study have not only been used for prehistoric shark and whale species but also modern-day shark species, and have even been used on herbivorous prehistoric rhinoceroses.Overall, these new methods have begun to rewrite the history of megalodon’s eating habits and may help to explain more about why these giants of the food chain went extinct. “gives us important insights into how the marine communities have changed over geologic time, but more importantly the fact that even ‘supercarnivores’ are not immune to extinction,” said Kenshu Shimada, a paleobiologist at DePaul University and a coauthor of this study, in the press release.Article SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:Earth and Planetary Science Letters. Miocene marine vertebrate trophic ecology reveals megatooth sharks as opportunistic supercarnivoresAs the marketing coordinator at Discover Magazine, Stephanie Edwards interacts with readers across Discover's social media channels and writes digital content. Offline, she is a contract lecturer in English & Cultural Studies at Lakehead University, teaching courses on everything from professional communication to Taylor Swift, and received her graduate degrees in the same department from McMaster University. You can find more of her science writing in Lab Manager and her short fiction in anthologies and literary magazine across the horror genre.1 free article leftWant More? Get unlimited access for as low as /monthSubscribeAlready a subscriber?Register or Log In1 free articleSubscribeWant more?Keep reading for as low as !SubscribeAlready a subscriber?Register or Log In
#18millionyearold #megalodon #teeth #reveal #predator039s

18-Million-Year-Old Megalodon Teeth Reveal the Predator's Surprising Diet
Comparison of a megalodon tooth and a great white shark tooth, not associated with the study.NewsletterSign up for our email newsletter for the latest science newsMegalodon teeth have always been key to understanding the ancient marine predator. Fossilized teeth are all that remain to prove the existence of these massive sharks, and the name megalodon is from the Greek for “big tooth.”A new study, published in Earth and Planetary Science Letters, highlights the importance of the megalodon’s human-hand-sized teeth once again. Thanks to extracting and analyzing the traces of zinc left in the fossilized teeth, researchers now know that the megalodon’s diet was much broader than scientists once believed.“Megalodon was by all means flexible enough to feed on marine mammals and large fish, from the top of the food pyramid as well as lower levels – depending on availability,” said Jeremy McCormack from the Department of Geosciences at Goethe University, in a press release.What Did the Megalodon Eat?Clocking in at 78 feet in length and weighing about twice as much as a semi truck, the megalodon was a big fish with a big appetite. It is suggested that a member of the Otodus shark family would require about 100,000 kilocalories per day to survive. Due to this extreme number, scientists have often assumed that the megalodon’s main source of calories came from whales.This new study suggests that whales were not the only item on the megalodon’s daily menu and that these sharks were actually quite adaptable when it came to their food. The research team analyzed 18-million-year-old giant teeth that came from two fossil deposits in Sigmaringen and Passau. What they were looking for was the presence of zinc-66 and zinc-64, two isotopes commonly ingested with food. Typically, the higher up in a food pyramid an animal is, the lower the presence of zinc. As they are oftentimes at the top of the food chain, species such as Otodus megalodon and Otodus chubutensis have a low ratio of zinc-66 to zinc-64 compared to species lower on the food chain.“Sea bream, which fed on mussels, snails, and crustaceans, formed the lowest level of the food chain we studied,” said McCormack in the press release. “Smaller shark species such as requiem sharks and ancestors of today’s cetaceans, dolphins, and whales, were next. Larger sharks, such as sand tiger sharks, were further up the food pyramid, and at the top were giant sharks like Araloselachus cuspidatus and the Otodus sharks, which include megalodon.”Surprisingly, the zinc levels in the megalodon teeth weren’t always that different from the zinc levels in species lower down the food chain. This result means that the commonly held scientific belief that megalodons focused their attention on eating large marine mammals may be incorrect. Instead, McCormack refers to the megalodon as an “ecologically versatile generalist” that adapted to environmental and regional constraints that changed the availability and variety of their prey.A New Method in Teeth TestingUsing the zinc content of fossilized teeth is a relatively new method of analysis, and the research team working on the megalodon couldn’t be happier with their results. The methods used in this study have not only been used for prehistoric shark and whale species but also modern-day shark species, and have even been used on herbivorous prehistoric rhinoceroses.Overall, these new methods have begun to rewrite the history of megalodon’s eating habits and may help to explain more about why these giants of the food chain went extinct. “gives us important insights into how the marine communities have changed over geologic time, but more importantly the fact that even ‘supercarnivores’ are not immune to extinction,” said Kenshu Shimada, a paleobiologist at DePaul University and a coauthor of this study, in the press release.Article SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:Earth and Planetary Science Letters. Miocene marine vertebrate trophic ecology reveals megatooth sharks as opportunistic supercarnivoresAs the marketing coordinator at Discover Magazine, Stephanie Edwards interacts with readers across Discover's social media channels and writes digital content. Offline, she is a contract lecturer in English & Cultural Studies at Lakehead University, teaching courses on everything from professional communication to Taylor Swift, and received her graduate degrees in the same department from McMaster University. You can find more of her science writing in Lab Manager and her short fiction in anthologies and literary magazine across the horror genre.1 free article leftWant More? Get unlimited access for as low as /monthSubscribeAlready a subscriber?Register or Log In1 free articleSubscribeWant more?Keep reading for as low as !SubscribeAlready a subscriber?Register or Log In #18millionyearold #megalodon #teeth #reveal #predator039s

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18-Million-Year-Old Megalodon Teeth Reveal the Predator's Surprising Diet

Comparison of a megalodon tooth and a great white shark tooth, not associated with the study. (Image Credit: Mark_Kostich/Shutterstock) NewsletterSign up for our email newsletter for the latest science newsMegalodon teeth have always been key to understanding the ancient marine predator. Fossilized teeth are all that remain to prove the existence of these massive sharks, and the name megalodon is from the Greek for “big tooth.”A new study, published in Earth and Planetary Science Letters, highlights the importance of the megalodon’s human-hand-sized teeth once again. Thanks to extracting and analyzing the traces of zinc left in the fossilized teeth, researchers now know that the megalodon’s diet was much broader than scientists once believed.“Megalodon was by all means flexible enough to feed on marine mammals and large fish, from the top of the food pyramid as well as lower levels – depending on availability,” said Jeremy McCormack from the Department of Geosciences at Goethe University, in a press release.What Did the Megalodon Eat?Clocking in at 78 feet in length and weighing about twice as much as a semi truck, the megalodon was a big fish with a big appetite. It is suggested that a member of the Otodus shark family would require about 100,000 kilocalories per day to survive. Due to this extreme number, scientists have often assumed that the megalodon’s main source of calories came from whales.This new study suggests that whales were not the only item on the megalodon’s daily menu and that these sharks were actually quite adaptable when it came to their food. The research team analyzed 18-million-year-old giant teeth that came from two fossil deposits in Sigmaringen and Passau. What they were looking for was the presence of zinc-66 and zinc-64, two isotopes commonly ingested with food. Typically, the higher up in a food pyramid an animal is, the lower the presence of zinc. As they are oftentimes at the top of the food chain, species such as Otodus megalodon and Otodus chubutensis have a low ratio of zinc-66 to zinc-64 compared to species lower on the food chain.“Sea bream, which fed on mussels, snails, and crustaceans, formed the lowest level of the food chain we studied,” said McCormack in the press release. “Smaller shark species such as requiem sharks and ancestors of today’s cetaceans, dolphins, and whales, were next. Larger sharks, such as sand tiger sharks, were further up the food pyramid, and at the top were giant sharks like Araloselachus cuspidatus and the Otodus sharks, which include megalodon.”Surprisingly, the zinc levels in the megalodon teeth weren’t always that different from the zinc levels in species lower down the food chain. This result means that the commonly held scientific belief that megalodons focused their attention on eating large marine mammals may be incorrect. Instead, McCormack refers to the megalodon as an “ecologically versatile generalist” that adapted to environmental and regional constraints that changed the availability and variety of their prey.A New Method in Teeth TestingUsing the zinc content of fossilized teeth is a relatively new method of analysis, and the research team working on the megalodon couldn’t be happier with their results. The methods used in this study have not only been used for prehistoric shark and whale species but also modern-day shark species, and have even been used on herbivorous prehistoric rhinoceroses.Overall, these new methods have begun to rewrite the history of megalodon’s eating habits and may help to explain more about why these giants of the food chain went extinct. “[Determining zinc isotope ratios] gives us important insights into how the marine communities have changed over geologic time, but more importantly the fact that even ‘supercarnivores’ are not immune to extinction,” said Kenshu Shimada, a paleobiologist at DePaul University and a coauthor of this study, in the press release.Article SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:Earth and Planetary Science Letters. Miocene marine vertebrate trophic ecology reveals megatooth sharks as opportunistic supercarnivoresAs the marketing coordinator at Discover Magazine, Stephanie Edwards interacts with readers across Discover's social media channels and writes digital content. Offline, she is a contract lecturer in English & Cultural Studies at Lakehead University, teaching courses on everything from professional communication to Taylor Swift, and received her graduate degrees in the same department from McMaster University. You can find more of her science writing in Lab Manager and her short fiction in anthologies and literary magazine across the horror genre.1 free article leftWant More? Get unlimited access for as low as $1.99/monthSubscribeAlready a subscriber?Register or Log In1 free articleSubscribeWant more?Keep reading for as low as $1.99!SubscribeAlready a subscriber?Register or Log In

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18-Million-Year-Old Megalodon Teeth Reveal the Predator's Surprising Diet

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