fxpodcast: the making of the immersive Apple Vision Pro film Bono: Stories of Surrender
In this episode of the fxpodcast, we go behind the scenes with The-Artery, the New York-based creative studio that brought this ambitious vision to life. We speak with Founder and CCO Vico Sharabani, along with Elad Offer, the project’s Creative Director, about what it took to craft this unprecedented experience. From conceptual direction to VFX and design, The-Artery was responsible for the full production pipeline of the AVP edition.
Bono’s memoir Surrender: 40 Songs, One Story has taken on new life—this time as a groundbreaking immersive cinematic experience tailored specifically for the Apple Vision Pro. Titled Bono: Stories of Surrender, the project transforms his personal journey of love, loss, and legacy into a first-of-its-kind Apple Immersive Video.
The-Artery,Founder Vico Sharabani during post-production.
This is far more than a stereo conversion of a traditional film. Designed natively for the Apple Vision Pro, Bono: Stories of Surrenderplaces viewers directly on stage with Bono, surrounding them in a deeply intimate audiovisual journey. Shot and mastered at a staggering 14K by 7K resolution, in 180-degree stereoscopic video at 90 frames per second, the format pushes the limits of current storytelling, running at data rates nearly 50 times higher than conventional content. The immersive trailer itself diverges significantly from its traditional counterpart, using novel cinematic language, spatial cues, and temporal transitions unique to Apple’s new medium.
This marks the first feature-length film available in Apple Immersive Video, and a powerful statement on Bono’s and U2’s continued embrace of innovation. Watch the video or listen to the audio podcast as we unpack the creative and technical challenges of building a film for a platform that didn’t exist just a year ago, and what it means for the future of immersive storytelling.
#fxpodcast #making #immersive #apple #vision
fxpodcast: the making of the immersive Apple Vision Pro film Bono: Stories of Surrender
In this episode of the fxpodcast, we go behind the scenes with The-Artery, the New York-based creative studio that brought this ambitious vision to life. We speak with Founder and CCO Vico Sharabani, along with Elad Offer, the project’s Creative Director, about what it took to craft this unprecedented experience. From conceptual direction to VFX and design, The-Artery was responsible for the full production pipeline of the AVP edition.
Bono’s memoir Surrender: 40 Songs, One Story has taken on new life—this time as a groundbreaking immersive cinematic experience tailored specifically for the Apple Vision Pro. Titled Bono: Stories of Surrender, the project transforms his personal journey of love, loss, and legacy into a first-of-its-kind Apple Immersive Video.
The-Artery,Founder Vico Sharabani during post-production.
This is far more than a stereo conversion of a traditional film. Designed natively for the Apple Vision Pro, Bono: Stories of Surrenderplaces viewers directly on stage with Bono, surrounding them in a deeply intimate audiovisual journey. Shot and mastered at a staggering 14K by 7K resolution, in 180-degree stereoscopic video at 90 frames per second, the format pushes the limits of current storytelling, running at data rates nearly 50 times higher than conventional content. The immersive trailer itself diverges significantly from its traditional counterpart, using novel cinematic language, spatial cues, and temporal transitions unique to Apple’s new medium.
This marks the first feature-length film available in Apple Immersive Video, and a powerful statement on Bono’s and U2’s continued embrace of innovation. Watch the video or listen to the audio podcast as we unpack the creative and technical challenges of building a film for a platform that didn’t exist just a year ago, and what it means for the future of immersive storytelling.
#fxpodcast #making #immersive #apple #vision


2 Comentários