Organic search isn‘t disappearing, but how it works, who controls it, and what drives visibility have changed radically. And this presents a big opportunity for enterprise brands.

IMAX est mondialement reconnu pour ses écrans gigantesques, mais cette technologie révolutionnaire ne se limite […] Cet article IMAX : tout ce que vous devez savoir a été publié sur REALITE-VIRTUELLE.COM.

Nailing cross-channel marketing for your app is crucial in today’s ecosystem. This isn’t just a speculation, it’s a hard fact: the average mobile marketer uses 5 or fewer media sources, but CPIs tend to be much higher for marketers using 6 or more media sources, according to a report by Singular and ironSource Aura.It’s time to start looking elsewhere for users. Something to consider is returning to old-school, tried-and-true strategies that have taken a backseat as the industry has advanced, such as web acquisition campaigns. There are two clicks in these campaigns - the first click directs users from an ad to a web landing page and the second click directs users from the web page to the app store. While the funnel to get to your app is longer, it’s actually an opportunity. Let’s dive into why and how you should be running web-to-app acquisition campaigns.3 benefits of web-to-app campaignsWeb acquisition campaigns became tried-and-true for a reason and many apps are beginning to take advantage of the strategy to reduce costs, get better visibility, and expand their reach.Reduce costsWhile the cost of app acquisition campaigns is increasing as the space becomes more saturated, web campaigns have been underutilized in recent years. This means many advertisers are finding that the cost of web campaigns are less than app store acquisitions. Much of these higher costs comes from high app store fees - Apple takes a 30% cut from large developers and a 15% cut from smaller developers. The web remains a relatively low-cost, accessible channel.Get better visibilityWith the ability to direct users to your owned mobile site before they click to download your app, you get better visibility into new users and where they came from - the app store is a black box where it’s nearly impossible to match the user who clicked an ad to the user who downloaded your app. On top of that, longer funnels give you more control and insight into each step users take to get to your app - allowing you to better optimize your campaigns. For example, you can try out different web landing pages to find the most effective way to increase users’ understanding of your app before they download it. This increases your likelihood of, first, motivating users to download your app, and second, encouraging them to stick around.Expand your reachInternet users worldwide spent 415.5 minutes a day online in 2021 according to Oberlo. App users spend at most 300 mins a day in apps according to TechCrunch. The internet is still more prevalent than apps because, let’s face it, the web predates the app store. Even more so, users have become especially savvy on the web, visiting the search bar to research a brand, fact check a friend, or dive deeper into a news headline. This means that by running web campaigns, you’re reaching a massive audience - nearly the entire world population.Andre Kempe, Founder and CEO of Admiral Media says, “marketers consider web acquisition important because they’re reaching a different type of audience that may convert to becoming an active app user, even though they were surfing on a news website… When you start advertising for the web, you reach an audience you haven’t reached before. This is definitely a growth opportunity." Listen to the full podcast.Web campaigns are a tried and true strategy, which is what makes them so effective in today’s ecosystem. Realizing that you should be considering this acquisition channel, let’s discuss how web onboarding can help you maximize success.Maximize success with web onboardingTypically, users complete onboarding directly on your app. Web onboarding, however, means letting users register, subscribe, and sometimes pay on the web, before heading to your app. This way, users are fully prepared to start using your app before even clicking download, ensuring they can engage at full capacity as soon as download is complete.When users onboard through the app, they may not immediately decide to engage but at least the app is still on their phones reminding them everyday of its value - they’re likely to open it again at some point in time. When a user onboards on the web and decides your app isn’t valuable, they’ll never end up actually downloading it - it’s gone and forgotten before it even started. That said, with web onboarding, the users who end up downloading your app will do so with high-intent to actively engage. Plus, you don’t have to pay for users that download without ever engaging. Whatever category your app is - fitness, food delivery, dating, reading, learning, etc. - you can use the web touchpoint to drive quality users to your app.Ensure the transition is seamlessFirst, ensure the web experience mimics the app experience enough that users don’t feel jipped when they actually start using your app. The transition from the web to the app should be seamless. If you’re offering users a taste of your app, the web touchpoint should look exactly like your app or, at least, include all of the same features. If the buttons to adjust settings are on the right side of the page during onboarding, they should be on the right side in the app as well. To ensure users stick around, you have to give them what they signed up for.Give users a sneak peakYou should also determine your main selling point and give users a sneak peak. For example, if you’re a reading app that allows users to adjust the settings of the page, you could give users premium access to the first chapter of a book allowing them to adjust font size or brightness. Readers will not want to leave the experience behind, encouraging them to set up their subscription and input their credit card information on the web before heading to the app to continue reading the book. The best part - when they open your app for the first time they’ll be able to jump right into the app experience.Learn more about how to improve your app’s onboarding experienceWeb-to-app campaigns should not be ignored in this competitive landscape - lower costs, more visibility, better optimization, and strong reach. Going even further to onboard users through the web, you’re improving the quality of the users entering your app for the first time.

Features Mission: Impossible – The Final Reckoning Fan Theory Fixes Series’ Most Controversial Twist A new fan theory about the ending of Mission: Impossible - The Final Reckoning is gaining steam online. And it would fix what some consider to be the series' biggest mistake. By Tom Chapman | May 30, 2025 | | Photo: Paramount Pictures This article contains Mission: Impossible – The Final Reckoning spoilers. For now it looks like Christopher McQuarrie’s Mission: Impossible – The Final Reckoning really could be the end of the long-running spy series. While there’s plenty of talk about Tom Cruise hanging up his badge as the Impossible Missions Force’s Ethan Hunt or possibly handing over the baton to one of the many other unwilling recruits, there’s plenty of evidence that we’re not done yet. The critic scores and box office point to an appetite for Mission: Impossible 9, and now a popular online theory is taking off that a fan-favorite could soon be back in action. After Brian De Palma’s original Mission: ImpossibleRebecca Ferguson’s Isla Faust in 2023’s Mission: Impossible – Dead Reckoning that sticks out more than most. Although Ilsa was seemingly killed by Esai Morales’ villainous Gabriel during a tense Venice action scene, the fact that her death seemed so sudden and was glossed over so quickly led many to believe she’d be back for The Final Reckoning. That’s sadly not the case, but what about in the franchise’s future? Previous outings have shown that Ethan’s dangerous career path affects his ability to hold down a relationship (Michelle Monaghan’s Julia in Mission: Impossible III). Additionally, the franchise is no stranger to bringing characters back from the dead (Jon Voight’s Jim Phelps in Mission: Impossible springs to mind). When both features are coupled with Ilsa’s somewhat underwhelming death, it’s no surprise that fans are clinging onto the idea she’ll return in the inevitable next movie. And during The Final Reckoning’s final scene, where Ethan splits from his team in London, eagle-eyed fans spotted him veering close to an unnamed woman who looks a lot like Ferguson’s dearly departed assassin. Some suggested it was Hayley Atwell’s Grace, but with her having already said her goodbyes and gone in a different direction, it clearly can’t be her. Supporters of the theory have latched onto footage of Ilsa from Fallout and compared it to the mysterious Final Reckoning woman. The stranger has a similar wavy hairstyle to Ilsa, and a choice in baggy clothes. It would also be a neat parallel of the pair parting ways and going in different directions (in London, no less) during Rogue Nation. Others have likened this theory to Christian Bale’s Bruce Wayne meeting with Anne Hathaway’s Selina Kyle after he faked his death in The Dark Knight Rises. Given Ferguson’s raised profile in Silo and the Dune movies, landing her again would be a major coup, but what has the star herself said? Ferguson has previously explained why she felt the need to step away from Mission: Impossible, telling the Unwrapped podcast how it was more than just her three-movie deal being done: “Ilsa was becoming a team player. And we all can want different things, but for me, Ilsa was rogue. Ilsa was naughty. Ilsa was unpredictable. There was a lot of characters coming in, not leaving enough space for what she had been.” We previously said how Ilsa’s Dead Reckoning death effectively ‘fridged’ her character to catapult Ethan’s arc forward and leave more room for Grace to step up as a franchise lead. Most frustratingly, after becoming a mainstay of the previous two movies, she was forced to take a backseat in the first half of Dead Reckoning and given a quick demise that was barely referenced afterward. Going against the idea that we’ll see Ilsa again, Dead Reckoning’s Arabian-set opening already had Ethan help her fake her death. It’s true that we don’t see what happens to her body, but a double fake out might be even too much for a franchise that’s taught us to never trust what we see thanks to its mask technology and old-fashioned sleight of hand.  Another reason you shouldn’t start cheering Ilsa’s welcome return to Mission: Impossible is that McQuarrie might have shut down the theory before it even got to do the rounds. The issue of Ilsa’s absence has been a hotly contested one, especially considering Ferguson only appeared via archive footage without filming anything new. Despite the controversy, McQuarrie told theHappy Sad Confused podcast that “it’s the cost versus benefit. The death of essential characters has followed Ethan [Hunt] throughout every one of these movies. I don’t think up until that point a character that resonated so deeply with the audience had died.” While the director says he understands why some were dissatisfied with how it happened, he concluded, “Which is where I thought that wouldn’t motivate me to undo the one thing that gives Mission: Impossible teeth, which is ‘death is permanent’.” It’s no secret that the Mission: Impossible movies have tried their best to tie up loose ends. Thandiwe Newton denied rumors she was asked to reprise her role as Nyah Nordoff-Hall in Mission: Impossible III, Jeremy Renner recently told the Happy Sad Confused podcast that he turned down another chance to play William Brandt because he wanted to spend more time with his daughter, and Maggie Q told Yahoo in 2020 that she had to turn down two opportunities to reappear as Zhen Li due to filming commitments. Unfortunately for Faust fans, it sounds like McQuarrie thinks she got the ending he wanted. It might be hard to keep Ferguson’s return a secret if there’s another Mission: Impossible, and we’re still a long way from potentially seeing Isla Faust again. Join our mailing list Get the best of Den of Geek delivered right to your inbox!

Got a project that’s too wild for this world? Submit your conceptual works, images and ideas for global recognition and print publication in the 2025 Vision Awards, June 6th marks the end of the Main Entry period — click here to submit your work. The word “ideal” carries a subtle yet powerful trap, particularly in the context of city-making. Detached from the practicalities of construction, many architects throughout history have assumed a godlike role, crafting visionary urban proposals prioritizing perfection over feasibility. These so-called architectural utopias were often driven by the desire to radically improve how societies function, adopting the belief that reshaping physical environments could lead to social transformation. Yet, the allure of the ideal can be double-edged, often leading to designs that, albeit “perfect,” have repeatedly resulted in unintended consequences such as social exclusion, control, and isolation rather than the promised harmony. During the 20th century, a big surge of visionary utopias emerged through the practice of architecture. Of course, there were many earlier “iterations” of utopian visions, from drawings of Amaurot (Thomas More’s utopian capital) to the Cenotaph for Sir Isaac Newton by Étienne-Louis Boullée; still, the 20th century marked an astounding era of futuristic designs and technological aspirations. Perhaps the desire to explore more radical built environments and apply the modernism style to an urban scale was the driving force behind this endeavor. And yet, now nearly at the end of the first quarter of the 21st century, architectural utopianism has declined. Have architects abandoned grand ideals in favor of more practical, incremental approaches? Have they stopped dreaming big, or have these utopian models simply failed to live up to their promises? To explore the following questions, let’s first delve into some of the most famous, radical, and—according to some—failed architectural utopian projects. Brasilia Anonymous Unknown author, Brasilia aerea torredetv1304 4713, CC BY 3.0 Brasilia was designed by urbanist Lucio Costa and is filled with some of the most beautiful, sculptural and symbolic buildings by Oscar Niemeyer. Costa’s ambition was to create a progressive city that would offer a good quality of life to its residents. Following principles of orderly, rational, and systematic design, the city was conceived in four scales: the Monumental, meaning the long axes; the Gregarious, meaning the civic architecture; the Quotidian, for the residential areas; and the Bucolic, for the open space. In theory, the proposal signified an era of profound transformation. However, numerous problems arose when construction began: work camps (in the form of slumps) cropped around the city, and a massive segregation between upper and lower class occurred. Additionally, the design failed to account for pedestrian accessibility (relying heavily on cars) or consider the effects of land and urban economics. Albeit beautiful and impressive, transportation issues, urban sprawl and inequality are very real challenges modern-day Brasilia has to address, hence the label of “a cautionary tale for urban dreamers.” Radiant City Chandigarh, The theatre sector 17 by Richard Weil , via Flickr  Perhaps the most radical suggestion for the “implementation” of Radiant City was Le Corbusier’s idea to demolish historic parts of Paris. He envisioned a city organized in perfect symmetry, influenced by the parts of the human body and how they operate together efficiently. Famously, he viewed the city as a living organism — a machine for effective inhabitation. Vertical concrete towers arranged in a symmetrical grid, combined with large open spaces fit for public transportation, would offer social housing and accessibility. A business district would connect to the residential and commercial zones at the center via underground passages. Even though Radiant City was never implemented, it inspired the urban plan for Chandigarh in India, drawn by Le Corbusier in the 1950s. Still, despite its ambitious design, the city (according to some critics) “lacked Indianness.” At the same time, it very quickly outgrew its capacity, with the prominent green strip that surrounded it becoming occupied by scruffy homes and shops. Broadacre City Kjell Olsen, Wright Sketches for Broadacre City, CC BY-SA 2.0 Broadacre City was essentially Frank Lloyd Wright’s vision of an architectural and urban democratic city. Placing the individual at the center of design, the proposal ensured each inhabitant a home, a farm and a place of employment. In parallel, utilities of everyday necessity such as power, transportation, and mediums of exchange were publicly owned. Although the city was much more chaotic than the previous two examples, it was based on a genuinely democratic society where the government was strictly impersonal. Following such a free-thinking and complex design, Broadacre City was never realized. However, it fueled many of Wright’s architectural community projects and provided a framework for American city planning processes. Ideal Cities, Flawed Realities Bibliothèque Mazarine, Thomas More Utopia 1516 VTOPIAE INSVLAE FIGVRA (Bibliothèque Mazarine) Skull Version, CC BY-SA 4.0 Today, the spirit of architectural utopianism seems to linger more as a cautionary tale than a guiding light. In an era increasingly defined by economic constraints, climate urgency, and social complexity, the focus has shifted toward feasibility, resilience, and incremental change. The profession often celebrates what can be built rather than what dares to imagine, leaving many visionary, unbuilt projects overlooked or dismissed as impractical. Consequently, holistic and speculative thinking has taken a backseat to metrics, deliverables, and regulatory compliance. While this pragmatism addresses real-world constraints, it raises a pressing question: have we lost something vital by retreating from the imaginative realm? The challenge for today’s architects is not simply to dream or to build, but to reclaim the space in between, where visionary thinking can coexist with grounded execution. Got a project that’s too wild for this world? Submit your conceptual works, images and ideas for global recognition and print publication in the 2025 Vision Awards, June 6th marks the end of the Main Entry period — click here to submit your work. Featured image: Utopia by Peter Wheatcroft / 10 Design, 2023 Vision Awards, Special Mention The post The Death of 20th Century Idealism: Are Today’s Architects Too Pragmatic? appeared first on Journal.

Macworld One of Apple’s great competitive advantages is the way its products work so smoothly together as an integrated ecosystem. Your iPhone pings your AirPods. Your Apple Watch pings your iPhone, and unlocks your Mac. Apple Music is optimized for the HomePod, and Apple Arcade for nearly everything else. Fall in love with just one of the company’s devices or services and, like a dinosaur dipping its toe in a peat bog, you’ll be sucked in and never escape. In a good way. Watch the average WWDC keynote, however, and you’d think Apple had, not a deep and mutually beneficial network of interoperable products, but a single flagship plus some accessories. Sure, you’ll hear about new software features coming to the Mac and the Apple Watch (which got 12 and seven minutes of stage time respectively at WWDC 24). You might even catch some interesting news related to the iPad (nine minutes) and Apple TV (two minutes). But it will be clear that the star of the show (clocking in at a full 16 minutes last year) is that most golden of geese: the iPhone. I’m hopeful that WWDC 25, which starts on June 9, might be different. In fact, I think that, within reason, Apple should ignore the iPhone and focus on other more interesting product lines. Perhaps this year the iPhone should have to manage with two minutes. WWDC 25 comes at a difficult time for Apple, which has been hit by delays and controversies over the past 12 months: Apple Intelligence has been a conspicuous failure and the iPhone 16, which was sold off the back of that feature, proved so disappointing that some customers filed lawsuits. Next month’s event represents an important opportunity for Apple to draw a line under such issues and reset. And you don’t do that by repeating the process with boasts about the upcoming iPhone 17. Instead, Apple could start by giving some proper attention to the Apple Watch, which analysts tell us has been in significant global decline for two years. The time is ripe for Apple Intelligence to arrive on the wrist (albeit likely piggybacking off the processing power of a nearby iPhone) ahead of new hardware in the fall. A younger and less commercial product than the iPhone, the Apple Watch has far more room to grow. It needs the attention far more than the iPhone does. Pundits also predict that macOS 16 is going to see a thorough redesign this summer, with a new redesign inspired by Vision Pro, and the Mac itself could get new hardware in the form of the M4 Ultra Mac Pro. All of which feels a lot more interesting and relevant than generative AI and Siri learning to understand natural language at… some… point. Let’s give the pro Mac users some love. We iPhone owners will survive a bit of neglect. The iPhone has had most of the attention for the best part of two decades, and it feels like Apple is running out of interesting things to say. So let’s hear instead about the smaller and less commercial projects going on in the background at Apple Park. I want to know more about Apple’s vision for the post-smartphone future, which of course means visionOS 3 (and hopefully progress on third-party apps and content) but also encompasses the role of other wearables such as the Apple Watch and AirPods. Tell me about the smart home. Tell me about fitness and entertainment. Just don’t tell me anything more about the iPhone. Foundry Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. Trending: Top stories Your iPhone notifications are ruining your life. Here are 3 easy steps to fix them. Maybe Apple was right about Siri all along, ponders the Macalope. Let’s take a depressing look at the best Apple tech that’s gone forever. Sic transit gloria mundi and all that. WWDC 2025 is only weeks away. Here are 7 announcements I can’t wait to see. After Google IO’s big AI reveals, my iPhone has never felt dumber, says Mahmoud Itani. Here are 26 free macOS apps every Mac user should have. How many have you got? Podcast of the week WWDC is coming soon, and on episode 935 of the Macworld Podcast, we talk about the current state of Mac hardware and macOS, and what that tells us about what Apple could be doing at WWDC. You can catch every episode of the Macworld Podcast on YouTube, Spotify, Soundcloud, the Podcasts app, or our own site. Reviews corner McAfee Total Protection for Mac review: Not as good as it should be. OnlyOffice for Mac review: The free Microsoft 365 alternative you’re looking for. Soundcore AeroClip review: Clip-on open-ear earphones. Satechi SM3 review: A smooth, responsive mechanical keyboard. The rumor mill The iPhone 17 Air’s battery looks to be exactly as bad as we feared. Apple AI glasses ‘better made’ than Meta’s now on tap for 2026. Apple job posting confirms that a Calendar revamp is in the works. Apple plans to offer AI alternatives as it works to overhaul Siri. Software updates, bugs, and problems Massive data breach exposes swath of unencrypted Apple ID logins. And with that, we’re done for this week’s Apple Breakfast. If you’d like to get regular roundups, sign up for our newsletters, including our new email from The Macalope–an irreverent, humorous take on the latest news and rumors from a half-man, half-mythical Mac beast. You can also follow us on Facebook, Threads, Bluesky, or X for discussion of breaking Apple news stories. See you next Monday, and stay Appley.