“Wait, can users actually add products to the cart?”Every prototype faces that question or one like it. You start to explain it’s “just Figma,” “just dummy data,” but what if you didn’t need disclaimers?What if you could hand clients—or your team—a working, data-connected mock-up of their website, or new pages and components, in less time than it takes to wireframe?That’s the challenge we’ll tackle today. But first, we need to look at:The problem with today’s prototyping toolsPick two: speed, flexibility, or interactivity.The prototyping ecosystem, despite having amazing software that addresses a huge variety of needs, doesn’t really have one tool that gives you all three.Wireframing apps let you draw boxes in minutes but every button is fake. Drag-and-drop builders animate scroll triggers until you ask for anything off-template. Custom code frees you… after you wave goodbye to a few afternoons.AI tools haven’t smashed the trade-off; they’ve just dressed it in flashier costumes. One prompt births a landing page, the next dumps a 2,000-line, worse-than-junior-level React file in your lap. The bottleneck is still there. Builder’s approach to website mockupsWe’ve been trying something a little different to maintain speed, flexibility, and interactivity while mocking full websites. Our AI-driven visual editor:Spins up a repo in seconds or connects to your existing one to use the code as design inspiration. React, Vue, Angular, and Svelte all work out of the box. Lets you shape components via plain English, visual edits, copy/pasted Figma frames, web inspos, MCP tools, and constant visual awareness of your entire website. Commits each change as a clean GitHub pull request your team can review like hand-written code. All your usual CI checks and lint rules apply.And if you need a tweak, you can comment to @builderio-bot right in the GitHub PR to make asynchronous changes without context switching.This results in a live site the café owner can interact with today, and a branch your devs can merge tomorrow. Stakeholders get to click actual buttons and trigger real state—no more “so, just imagine this works” demos.Let’s see it in action.From blank canvas to working mockup in five promptsToday, I’m going to mock up a fake business website. You’re welcome to create a real one.Before we fire off a single prompt, grab a note and write:Business name & vibe Core pages Primary goal Brand palette & toneThat’s it. Don’t sweat the details—we can always iterate. For mine, I wrote:1. Sunny Trails Bakery — family-owned, feel-good, smells like warm cinnamon. 2. Home, About, Pricing / Subscription Box, Menu (with daily specials). 3. Drive online orders and foot traffic—every CTA should funnel toward “Order Now” or “Reserve a Table.” 4. Warm yellow, chocolate brown, rounded typography, playful copy.We’re not trying to fit everything here. What matters is clarity on what we’re creating, so the AI has enough context to produce usable scaffolds, and so later tweaks stay aligned with the client’s vision. Builder will default to using React, Vite, and Tailwind. If you want a different JS framework, you can link an existing repo in that stack. In the near future, you won’t need to do this extra step to get non-React frameworks to function.(Free tier Builder gives you 5 AI credits/day and 25/month—plenty to follow along with today’s demo. Upgrade only when you need it.)An entire website from the first promptNow, we’re ready to get going.Head over to Builder.io and paste in this prompt or your own:Create a cozy bakery website called “Sunny Trails Bakery” with pages for: • Home • About • Pricing • Menu Brand palette: warm yellow and chocolate brown. Tone: playful, inviting. The restaurant is family-owned, feel-good, and smells like cinnamon. The goal of this site is to drive online orders and foot traffic—every CTA should funnel toward "Order Now" or "Reserve a Table."Once you hit enter, Builder will spin up a new dev container, and then inside that container, the AI will build out the first version of your site. You can leave the page and come back when it’s done.Now, before we go further, let’s create our repo, so that we get version history right from the outset. Click “Create Repo” up in the top right, and link your GitHub account.Once the process is complete, you’ll have a brand new repo.If you need any help on this step, or any of the below, check out these docs.Making the mockup’s order system workFrom our one-shot prompt, we’ve already got a really nice start for our client. However, when we press the “Order Now” button, we just get a generic alert. Let’s fix this.The best part about connecting to GitHub is that we get version control. Head back to your dashboard and edit the settings of your new project. We can give it a better name, and then, in the “Advanced” section, we can change the “Commit Mode” to “Pull Requests.”Now, we have the ability to create new branches right within Builder, allowing us to make drastic changes without worrying about the main version. This is also helpful if you’d like to show your client or team a few different versions of the same prototype.On a new branch, I’ll write another short prompt:Can you make the "Order Now" button work, even if it's just with dummy JSON for now?As you can see in the GIF above, Builder creates an ordering system and a fully mobile-responsive cart and checkout flow.Now, we can click “Send PR” in the top right, and we have an ordinary GitHub PR that can be reviewed and merged as needed.This is what’s possible in two prompts. For our third, let’s gussy up the style.If you’re like me, you might spend a lot of time admiring other people’s cool designs and learning how to code up similar components in your own style.Luckily, Builder has this capability, too, with our Chrome extension. I found a “Featured Posts” section on OpenAI’s website, where I like how the layout and scrolling work. We can copy and paste it onto our “Featured Treats” section, retaining our cafe’s distinctive brand style.Don’t worry—OpenAI doesn’t mind a little web scraping.You can do this with any component on any website, so your own projects can very quickly become a “best of the web” if you know what you’re doing.Plus, you can use Figma designs in much the same way, with even better design fidelity. Copy and paste a Figma frame with our Figma plugin, and tell the AI to either use the component as inspiration or as a 1:1 to reference for what the design should be.(You can grab our design-to-code guide for a lot more ideas of what this can help you accomplish.)Now, we’re ready to send our PR. This time, let’s take a closer look at the code the AI has created.As you can see, the code is neatly formatted into two reusable components. Scrolling down further, I find a CSS file and then the actual implementation on the homepage, with clean JSON to represent the dummy post data.Design tweaks to the mockup with visual editsOne issue that cropped up when the AI brought in the OpenAI layout is that it changed my text from “Featured Treats” to “Featured Stories & Treats.” I’ve realized I don’t like either, and I want to replace that text with: “Fresh Out of the Bakery.”It would be silly, though, to prompt the AI just for this small tweak. Let’s switch into edit mode.Edit Mode lets you select any component and change any of its content or underlying CSS directly. You get a host of Webflow-like options to choose from, so that you can finesse the details as needed.Once you’ve made all the visual changes you want—maybe tweaking a button color or a border radius—you can click “Apply Edits,” and the AI will ensure the underlying code matches your repo’s style.Async fixes to the mockup with Builder BotNow, our pull request is nearly ready to merge, but I found one issue with it:When we copied the OpenAI website layout earlier, one of the blog posts had a video as its featured graphic instead of just an image. This is cool for OpenAI, but for our bakery, I just wanted images in this section. Since I didn’t instruct Builder’s AI otherwise, it went ahead and followed the layout and created extra code for video capability.No problem. We can fix this inside GItHub with our final prompt. We just need to comment on the PR and tag builderio-bot. Within about a minute, Builder Bot has successfully removed the video functionality, leaving a minimal diff that affects only the code it needed to. For example: Returning to my project in Builder, I can see that the bot’s changes are accounted for in the chat window as well, and I can use the live preview link to make sure my site works as expected:Now, if this were a real project, you could easily deploy this to the web for your client. After all, you’ve got a whole GitHub repo. This isn’t just a mockup; it’s actual code you can tweak—with Builder or Cursor or by hand—until you’re satisfied to run the site in production.So, why use Builder to mock up your website?Sure, this has been a somewhat contrived example. A real prototype is going to look prettier, because I’m going to spend more time on pieces of the design that I don’t like as much.But that’s the point of the best AI tools: they don’t take you, the human, out of the loop.You still get to make all the executive decisions, and it respects your hard work. Since you can constantly see all the code the AI creates, work in branches, and prompt with component-level precision, you can stop worrying about AI overwriting your opinions and start using it more as the tool it’s designed to be.You can copy in your team’s Figma designs, import web inspos, connect MCP servers to get Jira tickets in hand, and—most importantly—work with existing repos full of existing styles that Builder will understand and match, just like it matched OpenAI’s layout to our little cafe.So, we get speed, flexibility, and interactivity all the way from prompt to PR to production.Try Builder today.

Scandinavia’s premiere design festival 3 Days of Design began with a quartet of Danish brands—Anker & Co., Kvadrat, Erik Jørgensen, and Montana—11 years ago. In editions since, its hundreds of brands and twice as many events take over Copenhagen, spilling out of the Scandi city’s storefronts, showrooms, museums, and restaurants. This year, most events are open to the public and are set to take place June 18–20.Join NowAD PRO members enjoy exclusive benefits. Get a year of unlimited access for $25 $20 per month.ArrowNew to the event? Or thrilled to return to one of the world’s most inspiring design locations? AD PRO’s got you covered, with all the must-sees and should-do’s at 3 Days of Design 2025, as well as hot tips on where to rest and restore amidst the buzzy fair.What to know about 3 Days of DesignAll events are free, but visitors are encouraged to download the 3DD app and register via a QR ticket system for more seamless access to all the fun. Getting from event to event is also a breeze: Copenhagen is one of the world’s most bike-friendly cities—and it’s quite walkable too. (Check the fair’s Design Walks program for specially coordinated tours.) For further jaunts, the city’s metro system allows for easy transfers between districts—although taking a boat from neighborhood to neighborhood is an even better way to see the sights.Where to eat, drink, and stayThe UNESCO World Capital of Architecture is the living heart of Scandi chic, so you might as well stay at a historic MCM landmark: Arne Jacobsen’s 1956 SAS Royal, said to be the world’s first design hotel and refreshed in 2018 by Space Copenhagen as the Radisson Collection Royal Hotel, Copenhagen. Meanwhile, Swedish architect Gert Wingårdh’s Nobis Hotel is an elegant respite just off of Tivoli Gardens, and the freshly renovated Villa Copenhagen emits quintessential Danish ease within the city’s former Central Post & Telegraph Head Office.For cozier surrounds, check into Hotel Sanders, an antique-layered retreat by Brit firm Lind + Almond. Or for a bit more future-focused, try the houseboat hotel Kaj, floating just minutes from the Opera House.Foodwise, start your day with the city’s beloved bakeri culture. Brave the crowds for an early-morning cardamom bun at the landmark Juno the Bakery and the crisp kouign-amann at Andersen & Milland. Come lunchtime, score a sandwich at Lille, which slices up a revelatory rye bread fit for a picnic Smørrebrød feast on the water, or stop by Selma, where the menu changes with the season. Then top off your evening with a glass or two at natural-wine hot spot Pompette.Design happenings not to missOut and aboutMikkel Karstad, pictured, will be chefing it up in the Kvadrat showroom (Pakhus 48, Klubiensvej 22) throughout 3 Days. Photography courtesy of KvadratOne of Heather Chontos’s new rugs for Layered, which will be showcasing at Copenghagen’s Kismet Café. Photography courtesy of LayeredThe 3 Days of Design 2025 design festival celebrations will begin on June 16, at Frama’s chic Bar Vitrine aperitivo. The following evening Copenhagen-based label Louise Roe will preview new products, including a wall lamp, blown-glass vase, and stone table, at an alfresco cocktail party in its courtyard. On June 18, 3 Days of Design officially kicks off at the Vipp Garage HQ, where the studio will unveil a guesthouse installation and line of limited-edition products, both designed in collaboration with AD100 Studio KO. From there, make like a local and take a quick bicycle ride to Louis Poulsen’s showroom for a special light installation by Danish fashion designer Henrik Vibskov. That evening, Kvadrat and Vitra’s joint launch party at the former’s showroom in Nordhavn will fete new textile launches, including an attractive, high-performance acoustic curtain. Afterwards, stop by Audo House—the private residence, concept shop, restaurant, and garden, all decorated by furniture company Audo—to see it freshly renovated at the hands of local talent Norm Architects. The house is open June 18 through 20—and Audo is hosting an evening soirée there on June 19. Meanwhile, Swedish brand Svenskt Tenn’s 3 Days of Design debut at a private apartment in Christianshavn will also be a must-see, especially for Josef Frank aficionados.

We may earn a commission from links on this page.Welcome to “Cookbook of the Week.” This is a series where I highlight cookbooks that are unique, easy to use, or just special to me. While finding a particular recipe online serves a quick purpose, flipping through a truly excellent cookbook has a magic all its own. My cookbook of the week is often a hot new release, unless I decide to spotlight one that has been out for a few years. But I haven’t done a real throwback cookbook in a while. My very first cookbook of the week was Hershey’s Best-Loved Recipes, and while not quite as old, this week’s selection has been my trusted companion for quite some time. This week I chose to highlight Tate’s Bake Shop Cookbook not only because it is packed withrecipes for fabulous sweet treats, but because it always offers a nice break from the annoyances of modern internet baking.A bit about the bookTate’s Bake Shop is an actual bakery in the Hamptons on Long Island. It’s a small shop with creaky wooden floors and a warm atmosphere—at least that’s how I remember it from when I worked in Bridgehampton for a summer. I would occasionally pop in and grab some cookies, but this was long before I realized they were the Tate’s Cookies—before their green bags started popping up in every grocery store cookie aisle. You may have tried the crispy, flat cookies Tate’s is now famous for, but did you know that they make more than cookies?This cookbook is from the founder of Tate’s Bake Shop, Kathleen King. It turns out she makes a heck of a cookie...and a heck of a pie, and scone, and blueberry buckle. I love Tate's Bake Shop Cookbook because it’s filled with reliable, classic bakes. The entire Tate's brand is built on homemade, cozy, old-fashioned vibes, and that’s what you'll find in the pages of this cookbook. There’s nothing flashy about it. It’s not striving to be a part of your coffee table decor. The recipes are mostly one-pagers with short head notes and simple text, and you’ll only find pictures in the center section. This is a cookbook that’s meant to be dog-eared, annotated, used by your kids, and accidentally splattered with flour—a cookbook made to be loved.A great cookbook for a spoon and a bowlWhile I’ve owned this cookbook for nearly 15 years, I haven’t cracked it open in a while. I meandered through the recipes and marked some titles that caught my eye, or that I remembered being tasty. As I read through the short directions, I noticed some trends: most of the recipes are mixed by hand, several recipes are from family or friends, and King uses salted butter without a care in the world for anyone else's opinion. Seeing a cookbook, especially a baking cookbook, filled with short, easy to follow recipes is a breath of fresh air. Recipes that don’t require the use of an electric mixer are almost too good to be true. But here it is, each recipe is enticing in its simplicity: Sour Cream Pound Cake, Chocolate Jumbles, Sticky Toffee Date Pudding, and the recipe for the famous chocolate chip cookie that you know from the store. Reading these recipes feels almost soothing. Dramatic, I know. But I often feel like social media recipes and newer cookbooks are throwing everything at me at once to catch my attention. This cookbook seems less an attempt at impressing readers with being on trend or shocking us with new flavor combinations, and more like a collection of personal favorite recipes from your hometown baker. Baking from this cookbook feels like pastry meditation. No need to plug in an appliance or pause a YouTube video. Grab a bowl and a wooden spoon and take a moment to make something delicious. It’s great for a beginner baker, or anyone who enjoys baking in theory but hates dirtying too many bowls, or when recipes get complicated.The dish I baked this week Credit: Allie Chanthorn Reinmann I love a cookie, but we already know how good the Tate’s cookie is, so I wanted to showcase something else. Luckily, blueberry season is here, and that made my decision for me. I settled on the Blueberry Buckle. Without taking a picture of the actual recipe (which isn’t cool to do), I want to illustrate the simplicity of this buckle: The instructions for the whole cake, with a crumb topping, are completed in 12 lines. The headnote includes a three-sentence story about how it won a bake-off in Maine, and how King’s niece improved the crumb texture. If you’ve ever just wanted a recipe to cut to the chase, this is it.A buckle is a cake-like treat with a crumb topping and fresh fruit mixed into it. (Between buckles, betties, cobblers, and crisps, it’s easy to get confused.) The cake batter is easy to stir together by hand. Employing salted butter eliminates worrying about measuring yet another ingredient, and all of the other ingredients were readily available in my pantry. In roughly 15 minutes, I was ready to throw an entire cake into the oven. I don’t know that I’ve had a buckle before, but I definitely would have voted for this to win that bake-off. The cake component is utterly tender, and I don’t really know why or how—there’s no sour cream or buttermilk involved. It must just be a perfect balance of tenderizing fat and strengthening gluten. The ratio of blueberries to cake is also perfect. I know folks are always begging for more berries, but if you have too many then the berries sink or they make the cake too wet. The crumb topping is exactly as it should be—sweet, buttery, and lightly spiced. It’s good enough to eat on its own. I could see myself making this buckle for a picnic, or a friend’s summer birthday brunch. June is just around the corner, so I'll keep my copy of Tate’s Bake Shop Cookbook handy for other berry-centric bakes this summer. How to buy itDespite being an older book, it’s still available in the hardcover. However, if you’re keen to save a buck, do check out your local used bookstores. Older books like this are almost always available used for a fraction of the original retail price. If you’re more of a digital baker, you can also spend less and download the ebook.  Tate's Bake Shop Cookbook: The Best Recipes from Southampton's Favorite Bakery for Homestyle Cookies, Cakes, Pies, Muffins, and Breads $31.94 at Amazon Shop Now Shop Now $31.94 at Amazon

Mich Mich Bakery / entre escalasSave this picture!© Pedro KokStore•São Paulo, Brazil Architects: entre escalas Area Area of this architecture project Area:  117 m² Year Completion year of this architecture project Year:  2024 Manufacturers Brands with products used in this architecture project Manufacturers:  Deca, Pedras Coimbra, REKA, São Rafael, Toldos Granja Viana Lead Architect: Marina Panzoldo Canhadas More SpecsLess Specs Save this picture! Text description provided by the architects. The small semi-detached house in the Pompeia neighborhood of São Paulo has been transformed into a small bread factory, with seating areas for the public and production areas for the products.Save this picture!The architectural project for the Mich Mich Bakery was based on the premise of visually connecting the public with production. New openings were created to establish these visual relationships, as well as providing continuity from the sidewalk to the internal courtyard. Save this picture!Save this picture!The first floor has service areas on the front terrace, in the central hall and in the courtyard at the back. In addition to the kitchen with all the equipment needed to run an industrial kitchen, there is also a freight elevator that makes the vertical connection between the kitchen and the upper floor.Save this picture!The upper floor, which is restricted to the public, houses another production area that includes a refrigerated room for producing specific low-temperature pasta, a cold room, a storage room and a staff bathroom. Save this picture!Some pre-existing architectural elements have been retained, such as the archway, wooden doors, staircase and wooden handrail. The walls have been stripped bare, revealing not only the original construction technique (structural brickwork), but also the passage of time. Save this picture!The service counter and wooden showcase were designed to receive and display the breads produced daily to the public. Save this picture!As part of the kitchen invades the central hall, a new metallic closure with glass in earthy tones was proposed, reinforcing the visual relationship between the public and the production. Save this picture!Save this picture!Save this picture!New materials were proposed, such as Portuguese mosaic flooring in the outdoor areas, giving continuity from the sidewalk to the area in front of the bakery, in a kind of extended public area, with a new fixed concrete bench. Save this picture! Project gallerySee allShow less Project locationAddress:São Paulo, BrazilLocation to be used only as a reference. It could indicate city/country but not exact address.About this officeentre escalasOffice••• MaterialBrickMaterials and TagsPublished on May 30, 2025Cite: "Mich Mich Bakery / entre escalas" [Padaria Mich Mich / entre escalas] 30 May 2025. ArchDaily. Accessed . <https://www.archdaily.com/1030436/mich-mich-bakery-entre-escalas&gt ISSN 0719-8884Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否 You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream

Would you believe Google really wants to sell you on its AI? This week, we dive into the news from Google I/O 2025 with Engadget's Karissa Bell. We discuss how Gemini is headed to even more places, as well as Karissa's brief hands-on with Google's prototype XR glasses. It seems like Google is trying a bit harder now than it did with Google Glass and its defunct Daydream VR platform. But will the company end up giving up again, or does it really have a shot against Meta and Apple? Subscribe! iTunes Spotify Pocket Casts Stitcher Google Podcasts Topics Lots of AI and a little XR: Highlights from Google I/O 2025 – 1:15 OpenAI buys Jony Ive’s design company for $6.6B, in an all equity deal – 29:27 Fujifilm’s $850 X Half could be the perfect retro camera for the social media age – 39:42 Sesame Street is moving from HBO to Netflix – 44:09 Cuts to IMLS will lead to headaches accessing content on apps like Libby and Hoopla – 45:49 Listener Mail: Should I replace my Chromebook with a Mac or PC Laptop? – 48:33 Pop culture picks – 52:22 Credits  Hosts: Devindra Hardawar and Karissa BellProducer: Ben EllmanMusic: Dale North and Terrence O'Brien Transcript Devindra: [00:00:00] What's up, internet and welcome back to the Engadget Podcast. I'm Senior Editor Devindra Hardawar. I'm joined this morning by Senior Writer Karissa Bell. Hello, Karissa. Karissa: Hello. Good morning. Devindra: Good morning. And also podcast producer Ben Elman. Hey Ben, I'm muted my dang self. Hello. Hello, Ben. Good morning. It's been a busy week, like it's one of those weeks where. Three major conferences happened all at once and a varying like relevance to us. Google IO is the big one. We'll be talking about that with Karissa who was there and got to demo Google's XR glasses, but also Computex was happening. That's over in Taipei and we got a lot of news from that to, we'll mention some of those things. Also, Microsoft build happened and I feel like this was the less least relevant build to us ever. I got one bit of news I can mention there. That's pretty much it. It's been a crazy hectic week for us over at Eng Gadget. As always, if you're enjoying the show, please be free to subscribe to us on iTunes or your podcast catcher of choice. Leave us a review on iTunes, drop us email at podcast@enggadget.com. [00:01:00] Those emails, by the way, if you ask a good question, it could end up being part of our Ask Engadget section, so that's something we're starting out. I have another good one. I'll be throwing to asking Eng gadgets soon. So send us your emails podcast@enggadget.com, Google io. It's all about ai, isn't it? I feel like Karissa, we were watching the keynote for this thing and it felt like it went on and on of the thing about the things, like we all pretty much expect more about Gemini ai, more about their newer models a bit about xr. Can you give me, what's your overall impression of IO at this point? Karissa: Yeah, it's interesting because I've been covering IO long enough that I remember back when it used to be Android. And then there'd be like that little section at the end about, AI and some of the other stuff. And now it's completely reversed where it's entirely AI and basically no Android to the point where they had a whole separate event with their typical Android stuff the week before. So it didn't have to go through and talk about any of yeah, the mobile things. Devindra: That was just like a live stream that was just like a chill, live stream. No real [00:02:00] effort put into it. Whereas this is the whole show. They had a, who was it? But they had TOIs. TOIs, yeah. They had actual music which is something a lot of these folks do at keynotes. It's actually really disconcerting to see cool musicians taking the corporate gig and performing at one of these things. I think, it was like 20 13, 20 14, maybe the Intel one, IDF or something. But the weekend was there. Just trying to jam to all these nerds and it was sad, but yeah. How was the experience Karissa like actually going there? Karissa: Yeah, it was good. That keynote is always kind of a slog. Just, live blogging for our almost two hours straight, just constant is it's a lot. I did like the music. Towa was very chill. It was a nice way to start much. I preferred it over the crazy loop daddy set we got last year. If anyone remembers that. Devindra: Yeah. Ben: Yeah. Oh, I remember that. Mark Rub was at audio. That was so weird. Devindra: Yeah. Yeah, it was a little intense. Cool. So what are some of the highlights? Like there, there's a bunch of stuff. If you go look on, on the site on Engadget, we [00:03:00] have rounded up like all the major news and that includes a couple of things like hey, AI mode, chat bot coming to search. That's cool. We got more, I think the thing a lot of people were looking at was like Project Astra and where that's gonna be going. And that is the sort of universal AI assistant where you could hold your phone up and just ask it questions about the world. We got another demo video about that. Which again, the actual utility of it, I'm weirded out by. There was also one video where they were just like I'm gonna be dumb. I'm gonna pretend I'm very stupid and ask ask Astro, what is this tall building in front of me. And it was like a fire hydrant or something. It was like some piece of street thing. It was not a really well done demo. Do you have any thoughts about that, Krista? Does that seem more compelling to you now or is it the same as what we saw last year? Karissa: I think what was interesting to me about it was that we saw Astro last year and like that, I think there was a lot of excitement around that, but it wasn't really entirely clear where that. Project is going. They've said it's like an experimental research thing. And then, I feel like this year they really laid out that they want to [00:04:00] bring all that stuff to Gemini. Astra is sort of their place to like tinker with this and, get all this stuff working. But like their end game is putting this into Gemini. You can already see it a little bit in Gemini Live, which is like their multimodal feature where you can do some. Version of what ASRA can do. And so that was interesting. They're saying, we want Gemini to be this universal AI assistant. They didn't use the word a GI or anything like that. But I think it's pretty clear where they're going and like what their ambition is they want this to be, an all seeing, all knowing AI assistant that can help you with anything is what they're trying to sell it as. Devindra: It is weird, like we're watching the demo video and it's a guy trying to fix his bike and he is pointing his phone at like the bike and asking questions like which, which particular, I don't know. It's which particular nut do I need for this tightening thing and it's giving him good advice. It's pointing to things on YouTube. I. I don't know how useful this will actually be. This kind of goes to part of the stuff we're seeing with AI too, of just like offloading [00:05:00] some of the grunt work of human intelligence because you can do this right now, people have been YouTubing to fix things forever. YouTube has become this like information repository of just fix it stuff or home plumbing or whatever. And now it's just like you'll be able to talk to your phone. It'll direct you right to those videos or. Extract the actual instructions from those. That's cool. I feel like that's among the more useful things, more useful than like putting Gemini right into Chrome, which is another thing they're talking about, and I don't know how useful that is other than. They wanna push AI in front of us, just like Microsoft wants to push copilot in front of us at all times. Ben: What is a situation where you would have a question about your Chrome tabs? Like I'm not one of those people that has 15 chrome tabs open at any given time, and I know that I am. Yeah, I know. Wait, you're saying that like it's a high. Like it's high. Yeah, no I know. So I have a abnormally low number of chrome tabs open, but can you still come up [00:06:00] with an idea of why you would ask Gemini anything about your own tabs open? Hopefully you have them organized. At least Karissa: they should. A few examples of like online shopping, like maybe you have. Two tabs of two different products open. And you can say Devindra: exactly, Karissa: ask Gemini to like, compare the reviews. Or they use like the example of a recipe video, a recipe blog. And maybe, you wanna make some kind of modification, make the recipe gluten free. And you could ask Gemini Hey, make this how would I make this gluten free? But I think you're right, like it's not exactly clear. You can already just open a new tab and go to Gemini and ask it. Something. So they're just trying to reduce Devindra: friction. I think that's the main thing. Like just the less you have to think about it, the more it's in your face. You can just always always just jump right to it. It's hey, you can Google search from any your UL bar, your location bar in any browser. We've just grown to use that, but that didn't used to be the case. I remember there used to be a separate Google field. Some browsers and it wasn't always there in every browser too. They did announce some new models. We [00:07:00] saw there's Gemini 2.5 Pro. There's a deep think reasoning model. There's also a flash model that they announced for smaller devices. Did they show any good demos of the reasoning stuff? Because I that's essentially slower AI processing to hopefully get you better answers with fewer flaws. Did they actually show how that worked? Karissa. Karissa: I only saw what we all saw during the keynote and I think it's, we've seen a few other AI companies do something similar where you can see it think like its reasoning process. Yeah. And see it do that in real time. But I think it's a bit unclear exactly what that's gonna look like. Devindra: Watching a video, oh, Gemini can simulate nature simulate light. Simulate puzzles, term images into code. Ben: I feel like the big thing, yeah. A lot of this stuff is from DeepMind, right? This is DeepMind an alphabet company. Devindra: DeepMind and Alphabet company. There is Deep mind. This is deep Think and don't confuse this with deep seek, which is that the Chinese AI company, and they [00:08:00] clearly knew what they were doing when they call it that thing. Deep seek. But no, yeah, that is, this is partially stuff coming out of DeepMind. DeepMind, a company which Google has been like doing stuff with for a while. And we just have not really seen much out of it. So I guess Gemini and all their AI processes are a way to do that. We also saw something that got a lot of people, we saw Ben: Nobel Prize from them. Come on. Devindra: Hey, we did see that. What does that mean? What is that even worth anymore? That's an open question. They also showed off. A new video tool called Flow, which I think got a lot of people intrigued because it's using a new VO three model. So an updated version of what they've had for video effects for a while. And the results look good. Like the video looks higher quality. Humans look more realistic. There have been. The interesting thing about VO three is it can also do synchronized audio to actually produce audio and dialogue for people too. So people have been uploading videos around this stuff online at this point, and you have to [00:09:00] subscribe to the crazy high end. Version of Google's subscription to even test out this thing at this point that is the AI Ultra plan that costs $250 a month. But I saw something of yeah, here's a pretend tour of a make believe car show. And it was just people spouting random facts. So yeah, I like EVs. I would like an ev. And then it looks realistic. They sound synchronized like you could. I think this is a normal person. Then they just kinda start laughing at the end for no reason. Like weird little things. It's if you see a sociopath, try to pretend to be a human for a little bit. There's real Patrick Bateman vibes from a lot of those things, so I don't know. It's fun. It's cool. I think there's, so didn't we Ben: announce that they also had a tool to help you figure out whether or not a video was generated by flow? They did announce that Devindra: too. Ben: I've yeah, go ahead. Go Karissa: ahead. Yeah. The synth id, they've been working on that for a while. They talked about it last year at io. That's like their digital watermarking technology. And the funny thing about this is [00:10:00] their whole, the whole concept of AI watermarking is you put like these like invisible watermarks into AI generated content. You might, you couldn't just. See it, just watching this content. But you can go to this website now and basically like double check. If it has one of these watermarks, which is on one hand it's. I think it's important that they do this work, but I also just wonder how many people are gonna see a video and think I wonder what kind of AI is in this. Let me go to this other website and like double check it like that. Just, Ben: yeah. The people who are most likely to immediately believe it are the, also the least likely to go to the website and be like, I would like to double check Devindra: this. It doesn't matter because most people will not do it and the damage will be done. Just having super hyper realistic, AI video, they can, you can essentially make anything happen. It's funny that the big bad AI bad guy in the new Mission Impossible movies, the entity, one of the main things it does is oh, we don't know what's true anymore because the entity can just cr fabricate reality at whim. We're just doing that. [00:11:00] We're just doing that for, I don't know, for fun. I feel like this is a thing we should see in all AI video tools. This doesn't really answer the problem, answer the question that everyone's having though. It's what is the point of these tools? Because it does devalue filmmaking, it devalues people using actual actors or using, going out and actually shooting something. Did Google make a better pitch for why you would use Flow Karissa or how it would fit into like actual filmmaking? Karissa: I'm not sure they did. They showed that goofy Darren Aronofsky trailer for some woman who was trying to like, make a movie about her own birth, and it was like seemed like they was trying to be in the style of some sort of like psychological thriller, but it just, I don't know, it just felt really weird to me. I was I was just like, what are we watching? This doesn't, what are we watching? Yeah. Ben: Was there any like good backstory about why she was doing that either or was it just Hey, we're doing something really weird? Karissa: No, she was just oh I wonder, you know what? I wanna tell the story of my own birth and Okay. Ben: [00:12:00] Okay, but why is your relate birth more? Listen its like every, I need more details. Why is your birth more important? It's, everybody wants lots of babies. Write I memoir like one of three ways or something. Devindra: Yeah, it's about everybody who wants to write a memoir. It's kinda the same thing. Kinda that same naval ga thing. The project's just called ancestral. I'm gonna play a bit of a trailer here. I remember seeing this, it reminds me of that footage I dunno if you guys remember seeing, look who's talking for the very first time or something, or those movies where they, they showed a lot of things about how babies are made. And as a kid I was like, how'd they make that, how'd that get done? They're doing that now with AI video and ancestral this whole project. It is kinda sad because Aronofsky is one of my, like one of my favorite directors when he is on, he has made some of my favorite films, but also he's a guy who has admittedly stolen ideas and concepts from people like Satoshi kh as specific framing of scenes and things like that. In Requa for a Dream are in some cones movies as well. So [00:13:00] I guess it's to be expected, but it is. Sad because Hollywood as a whole, the union certainly do not like AI video. There was a story about James Earl Jones' voice being used as Darth Vader. In Fortnite. In Fortnite. In Fortnite, yeah. Which is something we knew was gonna happen because Disney licensed the rights to his voice before he died from his estate. He went in and recorded lines to at least create a better simulation of his voice. But people are going out there making that Darth Vader swear and say bad things in Fortnite and the WGA or is it sag? It's probably sag but sad. Like the unions are pissed off about this because they do not know this was happening ahead of time and they're worried about what this could mean for the future of AI talent. Flow looks interesting. I keep seeing play people play with it. I made a couple videos asked it to make Hey, show me three cats living in Brooklyn with a view of the Manhattan skyline or something. And it, it did that, but the apartment it rendered didn't look fully real. [00:14:00] It had like weird heating things all around. And also apparently. If you just subscribe to the basic plan to get access to flow, you can use flow, but that's using the VO two model. So older AI model. To get VO three again, you have to pay $250 a month. So maybe that'll come down in price eventually. But we shall see. The thing I really want to talk with you about Krisa is like, what the heck is happening with Android xr? And that is a weird project for them because I was writing up the news and they announced like a few things. They were like, Hey we have a new developer released to help you build Android XR apps. But it wasn't until the actual a IO show. That they showed off more of what they were actually thinking about. And you got to test out a pair of prototype Google XR glasses powered by Android xr. Can you tell me about that experience and just how does it differ from the other XR things you've seen from who is it from Several, look, you've seen Metas Meta, you saw one from Snap, right? Meta Karissa: I've seen Snap. Yeah. Yeah. I've seen the X reel. Yeah, some of the other smaller [00:15:00] companies I got to see at CES. Yeah, that was like a bit of a surprise. I know that they've been talking about Android XR for a while. I feel like it's been a little, more in the background. So they brought out these, these glasses and, the first thing that I noticed about them was like, they were actually pretty small and like normal looking compared to, met Orion or like the snap spectacles. Like these were very thin which was cool. But the display was only on one side. It was only on one lens. They called it like a monocular display. So there's one lens on one side. So it's basically just like a little window, very small field of view. Devindra: We could see it in, if you go to the picture on top of Chris's hands on piece, you can see the frame out. Of what that lens would be. Yeah. Karissa: Yeah. And I noticed even when we were watching that, that demo video that they did on stage, that like the field of view looked very small. It was even smaller than Snaps, which is 35 degrees like this. I would, if I had to guess, I'd say it's maybe like around 20. They wouldn't say what it was. They said, this is a prototype. We don't wanna say the way I thought about it, the way [00:16:00] I compared it to my piece was like the front screwing on a foldable phone, so it's you can get notifications and you can like glance at things, but it's not fully immersive ar it's not, surrounding your space and like really cha changing your reality, in the way that like snap and and meta are trying to do later when I was driving home, I realized it actually was reminded me like a better comparison might be the heads up display in your car. Speaker: Yeah. Yeah. Karissa: If you have a car that has that little hu where you can see how fast you're going and directions and stuff like that. Devindra: That's what Google Glass was doing too, right? Because that was a little thing off to the side of your revision that was never a full takeover. Your vision type of thing. Karissa: Yeah. It's funny, that's what our editor Aaron said when he was editing my piece, he was like, oh, this sounds like Google Glass. And I'm like, no, it actually, it's, it is better than that. These are like normal looking glasses. The, I tried Google Glass many years ago. Like the Fidelity was better. Actually I was thinking. It feels like a happy medium almost between, meta ray bands and like full ar Yeah, like I, I've had a meta ray band glasses [00:17:00] for a long time and people always ask me, like when I show it to someone, they're like, oh, that's so cool. And then they go, but you can see stuff, right? There's a display and I'm like. No. These are just, glasses with the speaker. And I feel like this might be like a good kind of InBetween thing because you have a little bit of display, but they still look like glasses. They're not bulky 'cause they're not trying to do too much. One thing I really liked is that when you take a photo, you actually get a little preview of that image that like floats onto the screen, which was really cool because it's hard to figure out how to frame pictures when you are taking using glasses camera on your smart glasses. So I think there's some interesting ideas, but it's very early. Obviously they want like Gemini to be a big part of it. The Gemini stuff. Was busted in my demo. Devindra: You also said they don't plan on selling these are like purely, hey, this is what could be a thing. But they're not selling these specific glasses, right? Karissa: Yeah, these specific ones are like, this is a research prototype. But they did also announce a partnership with Warby Parker and another glasses company. So I think it's like you can see them trying to take a meta approach here, which [00:18:00] actually would be pretty smart to say let's partner with. A known company that makes glasses, they're already popular. We can give them our, our tech expertise. They can make the glasses look good and, maybe we'll get something down the line. I actually heard a rumor that. Prototype was manufactured by Samsung. They wouldn't say Devindra: Of course it's Sam, Samsung wants to be all over this. Samsung is the one building their the full on Android XR headset, which is a sort of like vision Pro copycat, like it is Mohan. Yeah. Moan. It is displays with the pass through camera. That should be coming later this year. Go ahead Ben. Ben: Yeah. Question for Karissa. When Sergey brand was talking about Google Glass, did that happen before or after the big demo for the Google XR glasses? Karissa: That was after. That was at the end of the day. He was a surprise guest in this fireside chat with the DeepMind, CEO. And yeah, it was, we were all wondering about that. 'cause we all, dev probably remembers this very well the, when Google Glass came out and cereal and skydive [00:19:00] wearing them into io. Yeah. Speaker: Yep. Karissa: And then, now for him to come back and say we made a lot of mistakes with that product and. Ben: But was it mistakes or was it just the fact that like technology was not there yet because he was talking about like consumer electronic supply chain, blah, blah, blah, blah, blah. Devindra: He's right that the tech has caught up with what the vision of what they wanted to do, but also I think he fundamentally misread like people will see you looking like the goddamn borg and want to destroy you. They want you will turn into Captain Picard and be like, I must destroy whoever is wearing Google Glass because this looks like an alien trying to take over my civilization. And the thing that meta did right, that you've seen Karissa, is that make 'em look like normal glasses and Yeah, but nobody will knows, Ben: Karissa does not look entirely human in this picture either. Karissa: Yes. But listen from, if you see 'em straight on, they don't, they look transparent. That was I used that photo because I was trying to. Devindra: You get the angle, show The display. Karissa: Yeah. Devindra: [00:20:00] Yeah. There's another one like you. This looks normal. This looks totally normal. The glasses themselves look like, they look like typical hipster glasses. Like they're not like a super big frame around them. You're they look like the arms seem big. The arms seem wider than a typical pair of glasses, but you wouldn't know that 'cause it's covered in your hair. A lot of people won't notice glasses, arms as much. Ben: Yeah, Devindra: that is cool. The issue Ben: still is that all of these frames are so chunky. And it's because you need to hide all of the internals and everything, but you're not gonna get like the beautiful, like thin Japanese like titanium anytime soon. No, because this stuff needs to shrink way more. Devindra: This stuff that's not, those the kind of frames they are. I will say I had a meeting with the one of the I believe the CEO of X reel who. Came not, I did talk to them at c so they, they had like a lot of ideas about that. I talked to the the head of space top, which is [00:21:00] the, that's the company that was doing the sort of AR laptop thing. And then they gave up on that idea because AI PCs have the nmps that they need to do that stuff. And they're all in on the idea that, more people will want to use these sorts of glasses. Maybe not all the time, but for specific use cases. Something that co covers your field of vision more. Could be a great thing when you sit down at your desk. I could see people doing this. I could see people getting these glasses. I don't know if it's gonna be good for society, right? It feels when Bluetooth headsets were first popping up and everybody hated those people, and you're like, oh, we must shun this person from society. This one, you can't quite see the screen. So you can pretend to be a normal human and then have this like augmented ability next to you. If they can hide that, if they can actually hide the fact that you have a display on your glasses that would help people like me who are face blind and I walk around I don't, I know this person. I've seen them before. What is their name? What is their name? I could see that being useful. Ben: On the other side of it [00:22:00] though, if you have one standard look for glasses like this, then you know, oh, this person is, I. Also interacting with like information and stuff that's like popping up in front of their eyes. It's a universal signifier, just like having a big pair of headphones is Devindra: I think you will see people looking off to the distance. Krisa, did you notice that your eye line was moving away from people you were talking to while you were wearing these? Karissa: Yeah, and that was also one of the issues that I had was that the. Actual, like display was like, was it like didn't quite render right? Where I'm not a farsighted person, but I actually had to look farther off in the distance to actually get it to like my eyes to focus on it. And I asked 'em about that and they're like, oh it's a prototype. It's not quite dialed in. They weren't calibrating these things to your eyeballs. Like the way when I did the Meta Orion demo, they have to take these specific measurements because there's eye tracking and all these things and this, didn't have any of that. There. Yeah, there definitely was. You're, somebody's talking to you, but you're looking over here. Devindra: That's not great. That's [00:23:00] not great for society. You're having a conversation with people. I like how they're framing this oh yes, you can be more connected with reality. 'cause you don't have a phone in front of your face, except you always have another display in front of your face, which nobody else can see, and you're gonna look like an alien walking around. They showed some videos of people using it for like street navigation. Which I kinda like. You're in a new city, you'll see the arrows and where to turn and stuff. That's useful. But there is this, there was one that was really overwrought. It was a couple dancing at Sunset, and the guy is take a picture of this beautiful moment of the sun peeking through behind, my lady friend. And it just felt like that's what you wanna do in that moment. You wanna talk to your virtual assistant while you should be enjoying the fact that you are having this beautiful dancing evening, which nobody will ever actually have. So that's the whole thing. I will say my overall thoughts on this stuff, like just looking at this, the stuff they showed before they actually showed us the glasses, it doesn't feel like Google is actually that far in terms of making this a reality. Karissa the, like I'm comparing it to. Where Meta [00:24:00] is right now, and even where Apple is right now, like when Apple showed us the vision Pro. We were able to sit down and I had a 30 minute demo of that thing working, and I saw the vision of what they were doing and they thought a lot about how this was. How long was your demo with this thing? Karissa: I was in the room with them for about five minutes and I had them on for about three minutes myself. That's not a demo. That's not a demo. Ben: Oh, goodness. So all of these pictures were taken in the same 90 seconds? Yes. Yeah. God. That's amazing. Devindra: It's amazing you were able to capture these impressions, Karissa. Yeah, Karissa: I will say that they did apparently have a demo in December, a press event in December where people got to see these things for a lot longer, but it was, they could not shoot them at all. We, a lot of us were wondering if that was why it was so constrained. They only had one room, there's hundreds of people basically lining up to try these out. And they're like very strict. You got five minutes, somebody's in there like after a couple minutes, rushing you out, and we're like, okay. Like Devindra: They clearly only have a handful of these. That's like the main reason this is happening. I am, this is the company, that did Google Glass and that was too [00:25:00] early and also maybe too ambitious. But also don't forget, Google Cardboard, which was this that was a fun little project of getting phone-based vr happening. Daydream vr, which was their self-contained headset, which was cool. That was when Samsung was doing the thing with Meta as well, or with Oculus at the time. So and they gave up on those things. Completely. And Google's not a company I trust with consumer Hardaware in general. So I am. Don't think there is a huge future in Android xr, but they wanna be there. They wanna be where Meta is and where Apple is and we shall see. Anything else you wanna add about io, Karissa? Karissa: No, just that AI. A i a ai Devindra: a I didn't AI ao, A IAO a IO starline. The thing that was a, like weird 3D rendering teleconferencing video that is becoming a real thing that's turning to Google Beam video. But it's gonna be an enterprise thing. They're teaming up with AI to, with HP to bring a scaled down version of that two businesses. I don't think we'll love or see That's one of those things where it's oh, this exists [00:26:00] in some corporate offices who will pay $50,000 for this thing, but. I don't, normal people will never interact with this thing, so it practically just does not exist. So we shall see. Anyway, stay tuned for, we're gonna have more demos of the Gemini stuff. We'll be looking at the new models, and certainly Chris and I will be looking hard at Android XR and wherever the heck that's going. Let's quickly move on to other news. And I just wanna say there were other events, Compex, we wrote up a couple, a whole bunch of laptops. A MD announced a cheaper radio on graphics card. Go check out our stories on that stuff. Build. I wrote one, I got a 70 page book of news from Microsoft about build and 99% of that news just does not apply to us because Build is so fully a developer coding conference. Hey, there's more more copilot stuff. There's a copilot app coming to 360 [00:27:00] fi subscribers, and that's cool, but not super interesting. I would say the big thing that happened this week and that surprised a lot of us is the news that OpenAI has bought. Johnny i's design startup for six and a half billion. Dollars. This is a wild story, which is also paired with a weird picture. It looks like they're getting married. It looks like they're announcing their engagement over here because Johnny, ive is just leaning into him. Their heads are touching a little bit. It's so adorable. You're not showing Ben: the full website though. The full website has like a script font. It literally looks, yeah, like something from the knot. Devindra: It Is it? Yeah. Let's look at here. Sam and Johnny introduced io. This is an extraordinary moment. Computers are now seeing, thinking, understanding, please come to our ceremony at this coffee shop. For some reason, they also yeah, so they produced this coffee shop video to really show this thing off and, it is wild to me. Let me pull this up over here. Ben: While we're doing that. Karissa, what do you [00:28:00] have to say about this? Karissa: I don't, I'm trying to remember, so I know this is Johnny Ives like AI because he also has like the love from, which is still Devindra: this is love from, this is, so he is, let me get the specifics of the deal out here. Yeah. As part of the deal Ive and his design studio love form. Is it love form or love form? Love form. Yeah. Love form are gonna be joining are gonna work independently of open ai. But Scott Cannon Evans Hanky and Ang Tan who co-founded io. This is another io. I hate these. Yeah, so IO is his AI. Karissa: Focused design thing. And then love form is like his design Devindra: studio thing. Karissa: Sure. Yeah. I'm just, he Devindra: has two design things. Karissa: I'm trying to remember what they've done. I remember there was like a story about they made like a really expensive jacket with some weird buttons or something like Devindra: Yep. I do remember that. Karissa: I was just trying to back my brain of what Johnny Iiv has really done in his post Apple life. I feel like we haven't, he's made Devindra: billions of dollars courses. What's happened? Yes. [00:29:00] Because he is now still an independent man. Clearly he's an independent contractor, but love like the other side of io. Which includes those folks. They will become open AI employees alongside 50 other engineers, designers, and researchers. They're gonna be working on AI Hardaware. It seems like Johnny, I will come in with like ideas, but he, this is not quite a marriage. He's not quite committing. He's just taking the money and being like, Ew, you can have part of my AI startup for six and a half billion dollars. Ben: Let us know your taxes. It's all equity though, so this is all paper money. Six and a half billion dollars. Of like open AI's like crazy, their crazy valuation who knows how act, how much it's actually going to be worth. But all these people are going to sell a huge chunk of stock as soon as open AI goes public anyway. So it's still gonna be an enormous amount of money. Devindra: Lemme, let me see here, the latest thing. Open OpenAI has raised 57.9 billion of funding over 11 rounds. [00:30:00] Good Lord. Yeah. Yeah. So anyway, a big chunk of that is going to, to this thing because I think what happened is that Sam Altman wants to, he clearly just wants to be Steve Jobs. I think that's what's happening here. And go, I, all of you go look at the video, the announcement video for this thing, because it is one of the weirdest things I've seen. It is. Johnny I have walking through San Francisco, Sam Altman, walking through San Francisco with his hands in his pockets. There's a whole lot of setup to these guys meeting in a coffee shop, and then they sit there at the coffee shop like normal human beings, and then have an announcement video talking to nobody. They're just talking to the middle of the coffee bar. I don't know who they're addressing. Sometimes they refer to each other and sometimes they refer to camera, but they're never looking at the camera. This is just a really wild thing. Also. Yet, another thing that makes me believe, I don't think Sam Altman is is a real human boy. I think there is actually something robotic about this man, because I can't see him actually perform in real life [00:31:00] what they're gonna do. They reference vagaries, that's all. It's, we don't know what exactly is happening. There is a quote. From Johnny Ive, and he says, quote, the responsibility that Sam shares is honestly beyond my comprehension end quote. Responsibility of what? Just building this like giant AI thing. Sam Alman For humanity. Yeah, for humanity. Like just unlocking expertise everywhere. Sam Altman says he is. He has some sort of AI device and it's changed his life. We don't know what it is. We dunno what they're actually working on. They announced nothing here. But Johnny Ive is very happy because he has just made billions of dollars. He's not getting all of that money, but he, I think he's very pleased with this arrangement. And Sam Malman seems pleased that, oh, the guy who who designed the iPhone and the MacBook can now work for me. And Johnny, I also says the work here at Open AI is the best work he's ever done. Sure. You'd say that. Sure. By the way. Karissa: Sure. What do you think Apple thinks about all this? Devindra: Yeah, Karissa: their AI [00:32:00] program is flailing and like their, star designer who, granted is not, separated from Apple a while ago, but is now teaming up with Sam Altman for some future computing AI Hardaware where like they can't even get AI Siri to work. That must be like a gut punch for folks maybe on the other side of it though. Yeah, I Ben: don't think it's sour grapes to say. Are they going into the like. Friend, like friend isn't even out yet, but like the humane pin? Yes. Or any of the other like AI sidekick sort of things like that has already crashed and burned spectacularly twice. Devindra: I think Apple is, maybe have dodged a bullet here because I, the only reason Johnny and I just working on this thing is because he OpenAI had put some money into left Formm or IO years ago too. So they already had some sort of collaboration and he's just okay, people are interested in the ai. What sort of like beautiful AI device can I buy? The thing is. [00:33:00] Johnny Ive unchecked as a designer, leads to maddening things like the magic mouse, the charges from the bottom butterfly Karissa: keyboard, Devindra: any butterfly keyboard. Yeah, that's beautiful, but not exactly functional. I've always worked best when he Johnny, ive always worked best when I. He had the opposing force of somebody like a Steve Jobs who could be like, no, this idea is crazy. Or reign it in or be more functional. Steve Jobs not a great dude in many respects, but the very least, like he was able to hone into product ideas and think about how humans use products a lot. I don't think Johnny, ive on his own can do that. I don't think Sam Altman can do that because this man can barely sit and have a cup of coffee together. Like a human being. So I, whatever this is. I honestly, Chris, I feel like Apple has dodged a bullet because this is jumping into the AI gadget trend. Apple just needs to get the software right, because they have the devices, right? We are wearing, we're wearing Apple watches. People have iPhones, people have MacBooks. What they need to do, solidify the infrastructure the AI [00:34:00] smarts between all those devices. They don't need to go out and sell a whole new device. This just feels like opening AI is a new company and they can try to make an AI device a thing. I don't think it's super compelling, but let us know listeners, if any of this, listen to this chat of them talking about nothing. Unlocking human greatness, unlocking expertise just through ai, through some AI gadget. I don't quite buy it. I think it's kind of garbage, but yeah. Ben: Anything else you guys wanna say about this? This is coming from the same guy who, when he was asked in an interview what college students should study, he said Resilience. Karissa: Yeah. I just think all these companies want. To make the thing that's the next iPhone. Yes. They can all just stop being relying on Apple. It's the thing that Mark Zuckerberg has with all of their like Hardaware projects, which by the way, there was one of the stories said that Johnny I thing has been maybe working on some kind of. Head earbuds with cameras on them, which sounded [00:35:00] very similar to a thing that meta has been rumored about meta for a long time. And and also Apple, Devindra: like there, there were rumors about AirPods with head with Karissa: cameras. Yeah. And everyone's just I think trying to like, make the thing that's like not an iPhone that will replace our iPhones, but good luck to them, good, good Devindra: luck to that because I think that is coming from a fundamentally broken, like it's a broken purpose. The whole reason doing that is just try to outdo the iPhone. I was thinking about this, how many companies like Apple that was printing money with iPods would just be like, Hey we actually have a new thing and this will entirely kill our iPod business. This new thing will destroy the existing business that is working so well for us. Not many companies do that. That's the innovator's dilemma that comes back and bites companies in the butt. That's why Sony held off so long on jumping into flat screen TVs because they were the world's leader in CRTs, in Trinitron, and they're like, we're good. We're good into the nineties. And then they completely lost the TV business. That's why Toyota was so slow to EVs, because they're like, hybrids are good to us. Hybrids are great. We don't need an EV for a very long time. And then they released an EV that [00:36:00] we, where the wheels fell off. So it comes for everybody. I dunno. I don't believe in these devices. Let's talk about something that could be cool. Something that is a little unrealistic, I think, but, for a certain aesthetic it is cool. Fujifilm announced the X half. Today it is an $850 digital camera with an analog film aesthetic. It shoots in a three by four portrait aspect ratio. That's Inax mini ratio. It looks like an old school Fuji camera. This thing is pretty wild because the screen it's only making those portrait videos. One of the key selling points is that it can replicate some film some things you get from film there's a light leak simulation for when you like Overexpose film A little bit, a ation, and that's something Ben: that Fujifilm is known for. Devindra: Yes. They love that. They love these simulation modes. This is such a social media kid camera, especially for the people who cannot afford the $2,000 Fuji films, compact cameras. [00:37:00] Wow. Even the Ben: screen is do you wanna take some vertical photographs for your social media? Because vertical video has completely won. Devindra: You can't, and it can take video, but it is just, it is a simplistic living little device. It has that, what do you call that? It's that latch that you hit to wind film. It has that, so you can put it into a film photograph mode where you don't see anything on the screen. You have to use the viewfinder. To take pictures and it starts a countdown. You could tell it to do like a film, real number of pictures, and you have to click through to hit, take your next picture. It's the winder, it's, you can wind to the next picture. You can combine two portrait photos together. It's really cool. It's really cute. It's really unrealistic I think for a lot of folks, but. Hey, social media kits like influencers, the people who love to shoot stuff for social media and vertical video. This could be a really cool little device. I don't, what do you guys think about this? Karissa: You know what this reminds me of? Do you remember like in the early Instagram days when there was all these [00:38:00] apps, like hip, systematic where they tried to emulate like film aesthetics? And some of them would do these same things where like you would take the picture but you couldn't see it right away. 'cause it had to develop. And they even had a light leak thing. And I'm like, now we've come full circle where the camera companies are basically like yeah. Taking or like just doing their own. Spin on that, but Devindra: it only took them 15 years to really jump on this trend. But yes, everybody was trying to emulate classic cameras and foodie was like, oh, you want things that cost more but do less. Got it. That's the foodie film X half. And I think this thing will be a huge success. What you're talking about krisa, there is a mode where it's just yeah. You won't see the picture immediately. It has to develop in our app and then you will see it eventually. That's cool honestly, like I love this. I would not, I love it. I would not want it to be my main camera, but I would love to have something like this to play around when you could just be a little creative and pretend to be a street photographer for a little bit. Oh man. This would be huge in Brooklyn. I can just, Ben: Tom Rogers says cute, but stupid tech. I think that's [00:39:00] the perfect summary. Devindra: But this is, and I would say this compared to the AI thing, which is just like. What is this device? What are you gonna do with it? It feels like a lot of nothing in bakery. Whereas this is a thing you hold, it takes cool pictures and you share it with your friends. It is such a precise thing, even though it's very expensive for what it is. I would say if you're intrigued by this, you can get cheap compact cameras, get used cameras. I only ever buy refurbished cameras. You don't necessarily need this, but, oh man, very, but having a Karissa: Fuji film camera is a status symbol anyway. So I don't know. This is it's eight 50 still seems like a little steep for a little toy camera, basically. But also I'm like I see that. I'm like, Ooh, that looks nice. Devindra: Yeah. It's funny the power shots that kids are into now from like the two thousands those used to cost like 200 to 300 bucks and I thought, oh, that is a big investment in camera. Then I stepped up to the Sony murals, which were like 500 to 600 or so. I'm like, okay, this is a bigger step up than even that. Most people would be better off with a [00:40:00] muralist, but also those things are bigger than this tiny little pocket camera. I dunno. I'm really I think it's, I'm enamored with this whole thing. Also briefly in other news we saw that apparently Netflix is the one that is jumping out to save Sesame Street and it's going to, Sesame Street will air on Netflix and PBS simultaneously. That's a good, that's a good thing because there was previously a delay when HBO was in charge. Oh really? Yeah. They would get the new episodes and there was like, I forget how long the delay actually was, but it would be a while before new stuff hit PBS. This is just Hey, I don't love that so much of our entertainment and pop culture it, we are now relying on streamers for everything and the big media companies are just disappointing us, but. This is a good move. I think Sesame Street should stick around, especially with federal funding being killed left and right for public media like this. This is a good thing. Sesame Street is still good. My kids love it. When my son starts leaning into like his Blippy era, I. I just [00:41:00] kinda slowly tune that out. Here's some Sesame Street. I got him into PeeWee's Playhouse, which is the original Blippy. I'm like, yes, let's go back to the source. Because Peewee was a good dude. He's really, and that show still holds up. That show is so much fun. Like a great introduction to camp for kids. Great. In introduction to like also. Diverse neighborhoods, just Sesame Street as well. Peewee was, or mr. Rogers was doing Ben: it before. I think everyone, Devindra: Mr. Rogers was doing it really well too. But Peewee was always something special because PeeWee's Wild, Peewee, Lawrence Fishburn was on Peewee. There, there's just a lot of cool stuff happening there. Looking back at it now as an adult, it is a strange thing. To watch, but anyway, great to hear that Sesame Street is back. Another thing, not so quick. Ben: Yeah, let me do this one. Go ahead, if I may. Go ahead. So if you have any trouble getting audio books on Libby or Hoopla or any of the other interlibrary loan systems that you can like access on your phone or iPad any tablet. That's [00:42:00] because of the US government because a while ago the Trump administration passed yet another executive order saying that they wanted to cut a bunch of funding to the Institute of Museum and Library Services, the IMLS, and they're the ones who help circulate big quotation marks there just because it's digital files, all of these things from interlibrary loans. So you can, get your audio books that you want. The crazy thing about this is that the IMLS was created in 1996 by a Republican controlled Congress. What's the deal here, guys? There's no waste, fraud and abuse, but if you have problems getting audio books, you can tell a friend or if anybody's complaining about why their, library selection went down. By a lot on Libby recently, now you have the answer. Devindra: It is truly sad. A lot of what's happening is just to reduce access to information because hey, a well-formed population is [00:43:00] dangerous to anybody in charge, right? Terrible news. Let's move on to stuff from that's happening around in gadget. I wanna quickly shout out that Sam Rutherford has reviewed the ACEs RG flow Z 13. This is the sort of like surface like device. That's cool. This is the rise in pro Max chip. Sam seems to like it, so that's, it's a cool thing. Not exactly stealthy. He gave it a 79, which is right below. The threshold we have for recommending new products because this thing is expensive. You're paying a lot of money to get, essentially get a gaming tablet. But I tested out cs. It is cool that it actually worked for a certain type of person with too much money and who just needs the lightest gaming thing possible. I could see it being compelling. Let's see, what is the starting price? $2,100. $2,100 for a gaming tablet. Sam says it costs the same or more as a comparable RRG Zes G 14 with a real RTX 50 70. That is a great laptop. The RRGs Zes G 14, we have praised that laptop so much. So this is not [00:44:00] really meant for anybody ACEs lifts to do these experiments. They're getting there, they're getting there in terms of creating a gaming tablet, but not quite something I'd recommend for everybody at this point. All right. We have a quick email from a listener too. Thank you for sending this in, Jake Thompson. If you wanna send us an email, e podcast in gadget.com, and again, your emails may head into our Asking Gadget section. Jake asks. He's a real estate agent in need of a new laptop. He uses a Chromebook right now and it meets every need he has. Everything they do is web-based, but should they consider alternatives to a premium com Chromebook for their next computer, he says he doesn't mind spending $750 or more if he can get something lightweight, trustworthy with a solid battery life. What would we consider in the search? I would point to, I immediately point to Jake, to our laptop guides because literally everything we mention, the MacBook Air. The Asis [00:45:00] Zen book, S 14, even the Dell Xbs 13 would be not much more than that price. I think more useful than a premium Chromebook because I think the idea of a premium Chromebook is a, is insanity. I don't know why you're spending so much money for a thing that can only do web apps, cheap Chromebooks, mid-range Chromebooks fine, $500 or less. Great. But if you're spending that much money and you want something that's more reliable, that you could do more with, even if everything you're doing is web-based, there may be other things you wanna do. MacBook Windows laptop. There is so much more you can unlock there. Little bit, a little bit of gaming, a little bit of media creation. I don't know, Karissa. Ben, do you have any thoughts on this? What would you recommend or do, would you guys be fine with the Chromebook? Karissa: I like Chromebooks. I thought my first thought, and maybe this is like too out there, but would an iPad Pro fit that fit those requirements? 'cause you can do a lot with an iPad Pro. You Devindra: can do a lot that's actually great battery, Karissa: lightweight, lots of apps. If most everything he's doing is web based, there's. You can probably use iPad apps. Devindra: That's actually a good point. Karissa you can [00:46:00] do a lot with an iPad and iPad Pro does start at around this price too. So it would be much lighter and thinner than a laptop. Especially if you could do a lot of web stuff. I feel like there are some web things that don't always run well in an iPad form. Safari and iPad doesn't support like everything you'd expect from a web-based site. Like I think if you. There are things we use like we use Video Ninja to record podcasts and that's using web RTC. Sometimes there are things like zencaster, something you have to use, apps to go use those things because I, iOS, iPad OS is so locked down. Multitasking isn't great on iPad os. But yeah, if you're not actually doing that much and you just want a nice. Media device. An iPad is a good option too. Alright, thank you so much Jake Thompson. That's a good one too because I wanna hear about people moving on from Chromebooks. 'cause they, send us more emails at podcast@enggadget.com for sure. Let's just skip right past what we're working on 'cause we're all busy. We're all busy with stuff unless you wanna mention anything. Chris, anything you're working on at the moment? Karissa: The only thing I wanna flag is that [00:47:00] we are rapidly approaching another TikTok sale or ban. Deadline Yes. Next month. Speaker: Sure. Karissa: Been a while since we heard anything about that, but, I'm sure they're hard at work on trying to hammer out this deal. Ben: Okay. But that's actually more relevant because they just figured out maybe the tariff situation and the tariff was the thing that spoiled the first deal. So we'll see what happens like at the beginning of July, yeah. I think Karissa: The deadline's the 19th of June Ben: oh, at the beginning of June. Sorry. Karissa: Yeah, so it's. It's pretty close. And yeah, there has been not much that I've heard on that front. So Devindra: this is where we are. We're just like walking to one broken negotiation after another for the next couple years. Anything you wanna mention, pop culture related krisa that is taking your mind off of our broken world. Karissa: So this is a weird one, but I have been, my husband loves Stargate, and we have been for years through, wait, the movie, the TV shows, Stargate [00:48:00] SG one. Oh Devindra: God. And I'm yeah. Just on the Karissa: last few episodes now in the end game portion of that show. So that has been I spent years like making fun of this and like making fun of him for watching it, but that show's Devindra: ridiculously bad, but yeah. Yeah. Karissa: Everything is so bad now that it's, actually just a nice. Yeah. Distraction to just watch something like so silly. Devindra: That's heartwarming actually, because it is a throwback to when things were simpler. You could just make dumb TV shows and they would last for 24 episodes per season. My for how Ben: many seasons too, Devindra: Karissa? Karissa: 10 seasons. Devindra: You just go on forever. Yeah. My local or lamb and rice place, my local place that does essentially New York streetcar style food, they placed Arga SG one. Every time I'm in there and I'm sitting there watching, I was like, how did we survive with this? How did we watch this show? It's because we just didn't have that much. We were desperate for for genre of fiction, but okay, that's heartwarming Krisa. Have you guys done Farscape? No. Have you seen Farscape? 'cause Farscape is very, is a very similar type of [00:49:00] show, but it has Jim Henson puppets and it has better writing. I love Jim Henson. It's very cool. Okay. It's it's also, it's unlike Stargate. It also dares to be like I don't know, sexy and violent too. Stargate always felt too campy to me. But Farscape was great. I bought that for $15. On iTunes, so that was a deal. I dunno if that deal is still there, but the entire series plus the the post series stuff is all out there. Shout out to Farscape. Shout out to Stargate SG one Simpler times. I'll just really briefly run down a few things and or season two finished over the last week. Incredible stuff. As I said in my initial review, it is really cool to people see people watching this thing and just being blown away by it. And I will say the show. Brought me to tears at the end, and I did not expect that. I did not expect that because we know this guy's gonna die. This is, we know his fate and yet it still means so much and it's so well written and the show is a phenomenon. Chris, I'd recommend it to you when you guys are recovering from Stargate SG one loss and or is fantastic. I also checked out a bit of murderbot the [00:50:00] Apple TV plus adaptation of the Martha Wells books. It's fine. It is weirdly I would say it is funny and entertaining because Alexander Skarsgard is a fun person to watch in in genre fiction. But it also feels like this could be funnier, this could be better produced. Like you could be doing more with this material and it feels like just lazy at times too. But it's a fine distraction if you are into like half-baked sci-fi. So I don't know. Another recommendation for Stargate SG one Levers, Karissa Final Destination Bloodlines. I reviewed over at the film Cast and I love this franchise. It is so cool to see it coming back after 15 years. This movie is incredible. Like this movie is great. If you understand the final destination formula, it's even better because it plays with your expectations of the franchise. I love a horror franchise where there's no, no definable villain. You're just trying to escape death. There's some great setups here. This is a great time at the movies. Get your popcorn. Just go enjoy the wonderfully creative kills. [00:51:00] And shout out to the Zap lapovsky and Adam B. Stein who. Apparently we're listening to my other podcast, and now we're making good movies. So that's always fun thing to see Mount Destination Bloodlines a much better film. The Mission Impossible, the Final Reckoning. My review of that is on the website now too. You can read that in a gadget. Ben: Thanks everybody for listening. Our theme music is by Game Composer Dale North. Our outro music is by our former managing editor, Terrence O'Brien. The podcast is produced by me. Ben Elman. You can find Karissa online at Karissa: Karissa b on threads Blue Sky, and sometimes still X. Ben: Unfortunately, you can find Dendra online Devindra: At dendra on Blue Sky and also podcast about movies and TV at the film cast@thefilmcast.com. Ben: If you really want to, you can find me. At hey bellman on Blue Sky. Email us at podcast@enggadget.com. Leave us a review on iTunes and subscribe on anything that gets podcasts. That includes [00:52:00] Spotify. This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/engadget-podcast-the-ai-and-xr-of-google-io-2025-131552868.html?src=rss

It was a fun moment to be online. When the news broke on May 8 that Pope Francis’s successor would be the first-ever American to hold the sacred position—and a Chicagoan, no less—social media erupted with celebration and Windy City-specific memes. Within days, some of those memes had morphed into t-shirts for sale. As the conversation around Pope Leo XIV quickly spread to his environmentalist leanings and political opinions, though, the wellspring of unauthorized merchandise spread far beyond novelty shirts that read “Da Pope.” What has flourished in the days since is a broader pope economy that spans clothing, memorabilia, food, tourism, and more—both in the U.S. and in Rome. Demand in both places appears largely driven by Americans. Stateside fervor for pope merchandise is not without precedent, of course. A pontifical cottage industry sprang up around Pope Francis’s 2015 visit to Philadelphia, for instance. Along with t-shirts commemorating the event, Philly streets were flooded with plush pope dolls, life-sized cardboard cutouts, and other pope swag. There was even pope cheese, a mozzarella ball shaped like the bishop of Rome. Considering this level of entrepreneurial excitement marked the occasion of a sitting pope merely visiting the U.S., it’s no wonder so many people have found creative ways to capitalize on an American ascending to the papacy. No business like pope business The scope of the pope-based merch empire is already vast. It has a devotional side, with various faith-based online retailers lining up to sell prayer cards, framed portraits, and an insta-book called When the White Smoke Clears: A Guide to Pope Leo XIV’s Early Days, which currently has a June 30 release date.  Topps offered a limited-release Pope Leo-themed trading card for four days in May, and reportedly sold 133,535 units at $8.99 a pop. (Though the cards are part of a special Topps collection marking significant moments in sports and culture, Pope trading cards date back to the early 1900s.) The Pope Leo cards are now being listed at up to $199 on eBay. For those who would like something a little more three-dimensional, the National Bobblehead Hall of Fame and Museum recently put on presale two separate iterations of Pope Leo for $30 each. There’s also piping hot content on the way: Castletown Media’s forthcoming documentary, Pope Leo XVI: A Pontiff’s Path, which is expected to reside on an upcoming faith-based streaming service called CREDO. Perhaps some of the many viewers who made 2025 Oscar nominee Conclave a massive hit on streaming during Pope Leo’s election will be among the first to tune in. Unsurprisingly, Chicago has become the white-hot epicenter for stateside Popemania. The merch frenzy includes custom White Sox jerseys, in the wake of Pope Leo’s brother dispelling rumors of Cubs fandom and archival video footage confirming his Sox bona fides. The Chicago sports shop Grandstand claimed to Sports Illustrated that their Sox jerseys with the Pope’s name on it are outselling those of any other player on the team. The Sox’s home, Rate Field, took the team’s papal love public, installing a mural of him at the stadium.  Beloved Chi-town restaurant chain Portillo’s also named a new sandwich  The Leo, which it describes as “divinely seasoned Italian Beef, baptized in gravy.” Meanwhile, in Evanston, Bennison’s Bakery is offering limited edition cookies that bear Pope Leo’s likeness.  Chicago may eventually become an even bigger tourist destination for the faithful. The owner of Pope Leo’s now-decrepit childhood church—St. Mary of the Assumption, on Chicago’s south side—is reportedly in talks to convert the space into a place of worship for local congregations, with a food pantry named after the new pope. (The Chicago suburb in which he grew up intends to either purchase his childhood home that was up for sale, or obtain it through eminent domain, and allow it “to be viewed and visited by the public as a historic site.”) A lot of the papal tourism, however, is currently taking place in Rome. When in Rome Americans already account for the largest segment of tourist visits to Rome, with a record 2.5 million arriving in 2024 alone, according to The Guardian. Now that an American will occupy the Chair of St. Peter in Vatican City, though, vendors and various service providers are preparing for a full-on religious tourist invasion. Tour companies are reporting an increase in bookings for pilgrimages, especially from Americans. The owner of Atlante Star, a hotel in Rome known for its impressive view over St Peter’s Basilica, told The Guardian ahead of Pope Leo’s inaugural service on May 18 that the hotel was “mostly full with people from North America, and not just pilgrims.” And as in Chicago, culinary business owners near the Vatican, including gelato makers and brewers, are offering pope-themed confections to entice American visitors. Within two days of Pope Leo XIV’s election, posters, magnets and other small items featuring him have gone on sale in Rome pic.twitter.com/LfVJWXiYLE— Reuters (@Reuters) May 10, 2025 Out on the streets of Rome, some vendors began to sell posters and trinkets bearing the new pope’s name and image within 48 hours of his election. No official Pope Leo XIV holy cards or rosaries have gone on sale yet in the Vatican gift shop, though, nor are any available at many of the other souvenir shops throughout the city, which are reportedly waiting for “the authorization of the dicastery,” a department within the administrative body of the Holy See, to be able to sell merch celebrating the new pope. Waiting seems like a wise move—and not just because it will give all remaining official Pope Francis merch a chance to sell out. Divine copyright protection The Vatican, it turns out, has a long history of legally protecting the pope’s image. Back in 2009, toward the end of Pope Benedict XVI’s tenure, the Holy See essentially declared a divine copyright. Citing a “great increase of affection and esteem for the person of the Holy Father” as contributing to broader use the Pontiff’s name and image, the Vatican emphasized that “it alone has the right to ensure the respect due to the Successors of Peter,” and therefore, to protect the Pope from unauthorized uses of his name, image, or any related symbols. Perhaps inspired by all the papal ephemera Pope Francis and his handlers would have seen during the 2015 trip to the U.S., the Vatican went on the offensive two years later. In 2017, it hired global law firm Baker McKenzie to protect the rights to its intellectual property. (Representatives for Baker McKenzie did not respond to Fast Company’s request for comment on the work it may have done, or continues to do, for the Catholic Church.) It’s unclear how long it will take for the Vatican to authorize official Pope Leo XIV merch. According to Italian news organization Agenzia Nazionale Stampa Associata, it could be as soon as a matter of weeks. In the meantime, the enterprising souls selling trinkets and sandwiches with the pope’s name appear to be taking advantage of a Wild West moment of slow trademark enforcement. In the long haul, those “Da Pope” shirts made in America fall under the parody allowance in the fair use doctrine, but the online merch store with the audacious URL officialpopeleoxiv.com seems destined for litigation. (The operator of the site did not respond to a request for comment, but WHOIS Domain Lookup shows that it went live on May 9 and operates out of Reykjavik.) Retailers selling rosaries decorated with Pope Leo’s face, and supposedly blessed by him, may be able to operate unimpeded for the moment. If any folks operating unauthorized shops are religious, though, a much greater punishment than litigation could serve as a deterrent.

French fries at Steak 'n' Shake in Greenwood, Indiana. RFK Jr touted French fries while dining at a ... More Steak 'n' Shake.Missvain, Wikimedia Commons RFK Jr is not just bringing back infectious diseases like measles. Our top health official is working hard to back diet-related diseases like obesity, diabetes, and heart attacks. During his first three months in office, RFK, Jr. has made three big pronouncements about what Americans should eat. The first is important but for the wrong reasons. The second builds on the fallacies of the first. And the third goes against 60 plus years of scientific evidence. 1. Ultra-processed foods (UPFs) are poisoning us Something is poisoning the American people. And we know that the primary culprit is our changing food supply to highly chemical and processed food. RFK Jr, at his Senate Finance Confirmation Hearings, January 29, 2025 French Fries, with 13 Ingredients, would be considered an ultra-processed food.Open Food Facts RFK is not wrong if he is referring to ultra-processed foods (or UPFs). A recent study found that those who ate more UPFs were more likely to show early symptoms of Parkinson’s disease and a review study linked UPFs to higher risk of dying from heart disease, type 2 diabetes, obesity, and mental health outcomes including anxiety and sleeping difficulties. UPFs are made from multiple ingredients including additives like colorants, flavor enhancers, and preservatives. They contain high amounts of sugars, salt, and fats, which makes them hyper-palatable, or simply tasty. And they are cheap, readily available (witness the local gas station convenience store), and handy to eat. Unfortunately for the consumer, a review of studies with a combined population of over 1 million, found that for each 10% increase in UPF consumption, your risk of mortality increases by 10%. Why are UPFs unhealthy? Many people eschew the long list of “chemicals” on the ingredient labels of everything from Wheaties to Fritos. One type of ingredient--food dyes--can have negative health effects and are associated with hyperactivity in children. In fact, MAHA hopes to ban food dyes in UPFs like soft drinks and Fruit Loops. Yet I haven’t heard MAHA alerting us to the high levels of salt, sugar, and saturated fat in UPFs… all things that have been shown over and over to contribute to chronic diseases like high blood pressure, diabetes, and cancer.FI/FOOD Washington Post Studio DATE: 1/7/05 PHOTO: Julia Ewan/TWP Kellogg's Fruit Loops now have 1/3 ... More less sugar and 12 added vitamins and minerals. (Photo by Julia Ewan/The The Washington Post via Getty Images)The Washington Post via Getty Images Dr Kevin Hall, who worked as a nutrition researcher at NIH for 21 years, found that people on an ultra-processed diet consumed about 500 more calories per day, which could explain why UPFs are associated with type 2 diabetes and obesity. But what explains why UPF consumers gobble up more calories? Dr Hall thinks energy density might be the culprit. Simply put, a chocolate chip cookie packs a lot more calories into every bite than a banana. So eating that ultra processed chocolate chip cookie means eating more calories per bite compared to eating fruit and other less processed foods. Not to mention that the sugar, salt and fat taste good… making me want to eat 4 or 5 chocolate chip cookies instead of one banana. Cramer ton, North Carolina, Floyd & Blackie's bakery employee with tray of large M&M chocolate chip ... More cookies. (Photo by: Jeffrey Greenberg/Universal Images Group via Getty Images)Jeffrey Greenberg/Universal Images Group via Getty ImagesUndated: A bunch of ripe yellow Bananas. (Photo by Richard Whiting /Getty Images)Getty Images The preliminary results of Dr Hall’s recent study, which he posted on X, show that the high energy density and the irresistible taste of salt, sugar, and fat explain why people on high UPF diets eat more calories. But don’t expect to see the final results of this important study published anytime soon. Turns out Dr Hall took early retirement at 54 yrs old from his research position at NIH. Why? Because the MAHA administration forced him to withdraw his name from a paper on UPFs that mentioned “health equity”--or the difficulties some groups have accessing healthy food. The administration also took away the money Dr Hall needed to continue his UPF research, censored his media access, and even incorrectly edited his response to a NY Times inquiry. Just as we were on the brink of understanding why UPFs are making us sick, one of the world’s leading UPF scientists is out. Hard to see how lack of scientific information is Making Americans Healthy Again. 2. Eat Beef Tallow instead of Seed OilsWASHINGTON, DC - MARCH 31: Beef tallow french fries photographed for Food in Washington, DC on March ... More 31, 2025. (Photo by Scott Suchman for The Washington Post via Getty Images; food styling by Lisa Cherkasky for The Washington Post via Getty Images)The Washington Post via Getty Images While dining on fries and a double cheeseburger at Steak N Shake with Fox News’s Sean Hannity, Kennedy touted French fries cooked in beef tallow. Robert F. Kennedy Jr 10/21/24 @RobertKennedyJr Did you know that McDonald’s used to use beef tallow to make their fries from 1940 until phasing it out in favor of seed oils in 1990? This switch was made because saturated animal fats were thought to be unhealthy, but we have since discovered that seed oils are one of the driving causes of the obesity epidemic. …Americans should have every right to eat out at a restaurant without being unknowingly poisoned by heavily subsidized seed oils. It’s time to Make Frying Oil Tallow Again 🇺🇸🍔 Close-up of a large frozen ball of beef kidney fat during home rendering of beef tallow, Lafayette, ... More California, March 25, 2025. (Photo by Smith Collection/Gado/Getty Images)Gado via Getty Images To be sure, consuming a lot of seed oils raises health concerns, including that they contain few nutrients, are often highly processed, and some, like soybean oil, might contain unhealthy amounts of omega 6 acids. But, are seed oils worse than saturated animal fats? Seed oils, unlike animal fats, are mostly unsaturated. According to Dr. Christopher Gardner, director of nutrition studies at the Stanford Prevention Research Center who has been studying the role of fat in our diet since 1995, "Every study for decades has shown that when you eat unsaturated fats instead of saturated fats, this lowers the level of LDL cholesterol [bad cholesterol] in your blood. There are actually few associations in nutrition that have this much evidence behind them…To think that seed oils are anywhere near the top of the list of major nutrition concerns in our country is just nuts." And in a 2025 study, participants with the highest intake of butter, which similar to beef tallow is largely saturated animal fat, had a 16% less likely to die. About ⅓ of the deaths were due to cancer, about a third to cardiovascular disease, and a third other causes. The authors conclude: “Substituting butter with plant-based oils may confer substantial benefits for preventing premature deaths. These results support current dietary recommendations to replace animal fats like butter with non hydrogenated vegetable oils that are high in unsaturated fats, especially olive, soy, and canola oil.” (Note that olive oil, while plant-based, is not a seed oil since most of the oil comes from the fleshy part of the olive.) Still life featuring a collection of olive oil bottles, 2011. (Photo by Tom Kelley/Getty Images)Getty Images In short, if you have to choose between seed oils and animal fat, you are probably better off with seed oils, or even better, extra virgin olive oil (EVOO). But, you should avoid consuming too much of any sort of oil or fat, which brings us to the third RFK Jr pronouncement.RFK Jr and West Virginia Governor Morissey. Presidential Candidate Robert F. Kennedy, Jr. ... More Celebrates Hispanic Heritage Month In Los Angeles. Patrick Morrisey speaking at the 2017 CPAC in National Harbor, Maryland.Mario Tama, Getty Images; Gage Skidmore 3. Become a Carni-Bro At a public event to promote MAHA in West Virginia, RFK Jr body shamed Governor Patrick Morrisey for his weight. I’m going to put him on a really rigorous regime. We’re going to put him on a carnivore diet … Raise your hand if you want Governor Morrissey to do a public weigh-in once a month. And then when he’s lost 30 lbs I’m going to come back to this state and we’re going to do a celebration and a public weigh in with him. RFK, Jr. MAHA seems to be at the forefront of the next culture war: dump plant-based foods and become a “carni-bro.” Yet a comprehensive review of studies on foods and obesity concluded: High intakes of whole grains, legumes, nuts, and fruits are associated with a reduced risk of overweight and obesity, while red meat and sugar-sweetened beverages are associated with an increased risk of overweight and obesity. NEW YORK, NEW YORK - JULY 04: Spectators pose for a photo ahead of the 2023 Nathan's Famous Fourth ... More of July International Hot Dog Eating Contest at Coney Island on July 04, 2023 in the Brooklyn borough of New York City. The annual contest, which began in 1972, draws thousands of spectators to Nathan’s Famous located on Surf Avenue. (Photo by Alexi J. Rosenfeld/Getty Images)Getty Images How do UPFs compare to red meat? The only study I found comparing the two found people eating UPFs had an approximately 14% greater chance of dying whereas those who ate red meat had an approximately 8% chance of death over the same time period. (Those eating other types of meats like chicken and pork and fish did not have a greater chance of dying.) But this study was conducted with Seventh Day Adventists, whose meat consumption was way lower than the average American (while their UPF consumption was fairly typical of the US). People in West Virginia, whose governor is in fact rotund, are by far and away the biggest consumer of hotdogs in the US, at 481 hot dogs per person per year. In a recent UK study with a more typical population, every added 70 g of red meat and processed meat (like ham, hotdogs, bacon, and deli meats) per day was associated with a 15% higher risk of coronary heart disease and a 30% higher risk of diabetes. Because red and processed meat consumption is also associated with higher rates of cancer, the World Cancer Research Fund recommends limiting red meat to no more than three portions per week and avoiding processed meat altogether.TOPSHOT - An overweight woman walks at the 61st Montgomery County Agricultural Fair on August 19, ... More 2009 in Gaithersburg, Maryland. At USD 150 billion, the US medical system spends around twice as much treating preventable health conditions caused by obesity than it does on cancer, Health Secretary Kathleen Sebelius said. Two-thirds of US adults and one in five children are overweight or obese, putting them at greater risk of chronic illness like heart disease, cancer, stroke and diabetes, according to reports released recently at the "Weight of the Nation" conference. AFP PHOTO / Tim Sloan (Photo by Tim SLOAN / AFP) (Photo by TIM SLOAN/AFP via Getty Images)AFP via Getty Images Heart Disease: Still the leading killer According to the CDC, heart disease is the leading cause of death in the US, accounting for one in five deaths, or one death every 33 seconds. Heart disease cost the US about $252.2 billion from 2019 to 2020. And if you look at a map of where heart disease is more common, it looks uncannily like a map of MAHA supporters (including in West Virginia). .Heart Disease Death Rates, 2018–2020 for Adults, Ages 35+, by CountyCDC The first items in a list of CDC recommendations for preventing heart disease are all about food: Choose healthy meals and snacks high in fiber and limit saturated and trans fats, salt, and sugar. This sounds like a recipe for avoiding UPFs. But it could also be a recipe for substituting whole grains and fruit and vegetables for red and processed meats, which punch the double whammy of being meat and UPFs. Is RFK, Jr. Making America Healthy Again? Let’s celebrate Kennedy’s move away from UPFs, an important step toward improving Americans’ health. But why does our top health official publicly tout beef tallow, French fries, and double cheeseburgers, when we know that Americans’ consumption of saturated fat and meat lead to obesity, diabetes, cancer, and heart disease? Or has he weighed in on ultra-processed meats, like Slim Jim’s, which with sales at $3 billion last year is America’s fastest growing snack?NEW ORLEANS - OCTOBER 01: Amanda Barrett (L), 18-years-old, watches her mother Eve Barrett peel a ... More mold-covered layer of paint off a wall as the family sees what is left of their home in the Lakeview District October 1, 2005 in New Orleans, Louisiana. The people of New Orleans are still cleaning up over a month after Hurricane Katrina hit the area. (Photo by Ethan Miller/Getty Images)Getty Images It’s hard to understand what is going on in RFK’s brain. He gloms on to a limited number of studies suggesting health risks of eating seed oils, while ignoring saturated fats and even encouraging Americans to eat fast foods. He wants to rout out corruption in the food and pharmaceutical industry, yet uses his position to sell Make America Tallow Again hats and T-shirts. He says he believes climate change poses an existential threat, yet on his second day in office eliminated funding for research on heat waves, indoor mold after flooding, and other NIH climate change and health programs. And in his big May report on children’s health, he ignores the largest causes of death for those under 19--gun violence and accidents. Raise your hand if you want Secretary Kennedy to conduct a public truth-telling once a month.