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  • ArchDaily een koppeling hebt gedeeld
    2025-05-13 12:32:48 ·
    Olfactory Design: Spaces That Awaken Memories

    Olfactory Design: Spaces That Awaken MemoriesSave this picture!Mi Pan Bakery / Concéntrico.
    Image © Apertura ArquitectónicaWith each of the more than 23,000 breaths we take per day, air travels through the respiratory system into the lungs, where vital gas exchange occurs: oxygen is absorbed, and carbon dioxide is expelled.
    This involuntary and essential act also triggers another, less visible but deeply impactful process—our perception of smell.
    As air passes through the nasal cavity, odor molecules come into contact with olfactory receptors located in the olfactory epithelium.
    These receptors send signals directly to the olfactory bulb, which is part of the limbic system—the area of the brain linked to memory and emotion.
    Far from being a secondary sense, smell acts as a direct bridge between the environment and our deepest emotional responses.
    Scents carry a unique power to evoke vivid memories, elicit comfort or immediate aversion, and influence our emotional state almost instantaneously.
    Save this picture!This ability of scents to shape spaces, atmospheres, and memories is the foundation of what is known as olfactory design.
    The primary goal is to provoke emotional responses in physical environments—a sensory strategy gaining traction in architecture, retail, hospitality, and even institutional settings.
    It goes beyond simply adding fragrance to a space; it involves the intentional selection of scents that align with a place's identity, elicit desired sensations in users, and often reinforce a brand's message or a project's purpose.This aligns with the concept of atmosphere as defined by German philosopher Gernot Böhme, who describes it as a spatial quality perceived sensorially—a diffuse presence that surrounds and affects those within a space.
    In this context, smell plays a crucial role: unlike vision, which requires focus and direction, olfaction acts diffusely and immersively.
    It fills the environment in an almost invisible but deeply tangible way, capable of altering mood, triggering memories, and preparing the body for alertness, relaxation, or stimulation.
    As highlighted in the article Touch It, Smell It, Feel It: Architecture for the Senses, contemporary architecture is increasingly recognizing that space should be experienced with the entire body—not just the eyes.Save this picture!Smell as an Architectural ToolOlfactory design is closely related to sensory design, a field that incorporates all five senses—sight, hearing, touch, taste, and smell—into spatial creation.
    Within this universe, multisensory marketing explores how coordinated sensory stimuli shape consumer perception, create emotional bonds, and influence decision-making.
    This sensory dimension is also addressed by architect and theorist Juhani Pallasmaa, who in The Eyes of the Skin, critiques the dominance of vision in contemporary architecture and advocates for a design approach that engages all senses.
    According to him, smell is a fundamental part of spatial experience, capable of evoking memories and emotions with unparalleled intensity.
    "Architecture evokes memories through smell more than through shape or color," he states.Save this picture!Save this picture!Classic examples illustrate this power: the scent of popcorn in cinemas evokes pleasure and encourages consumption; the smell of fresh bread in supermarkets conveys warmth and increases dwell time; or the universally recognized "new car smell." Scientific studies have also shown that aromas significantly influence human behavior by activating brain areas related to memory, emotion, and decision-making.
    Pleasant fragrances can extend time spent in commercial spaces, increase purchase intent, and even alter subjective perceptions of temperature, spaciousness, or cleanliness.
    In healthcare settings, the use of essential oils such as lavender and bergamot has been linked to reduced anxiety and stress relief in preoperative patients, as shown in randomized clinical trials.
    In offices, subtle fragrances have been correlated with increased concentration, productivity, and general well-being.
    These findings reinforce the potential of olfactory design as a strategic sensory tool for creating more welcoming, functional, and emotionally resonant environments.In an increasingly overstimulated retail environment, the sense of smell is emerging as a powerful and underutilized channel.
    Scent branding—the development of exclusive scents to reinforce a brand's identity—aims not only to differentiate but also to create lasting emotional connections with users.
    Some brands develop custom fragrances that become integral to the experience.
    Luxury hotels spray their exclusive scents on linens and curtains, creating a memory-laden atmosphere for guests.
    Airlines infuse specific aromas in cabins to reduce flight stress and enhance comfort.
    Fashion houses go further, registering proprietary scents as part of their sensory branding toolkit, akin to logos, slogans, or jingles.Save this picture!Save this picture!Technology, Immersion, and ResponsibilityTechnology has enabled increasingly smart and personalized use of scents.
    Digital diffusers allow for scheduled scent release based on time, crowd density, or room temperature—enhancing both efficiency and impact.
    Presence sensors, automation systems, and remote control via apps are becoming common in commercial and hospitality spaces.
    Olfactory design is also entering digital and immersive territories.
    Virtual reality, sensory exhibitions, and artistic installations have started incorporating scent as a narrative layer.
    In multisensory experiences, scent is used to intensify immersion, trigger targeted emotions, or signal spatial and temporal transitions.Save this picture!As olfactory design evolves, so do the challenges around sustainability and health.
    The composition of scents—natural or synthetic—is a critical concern.
    Natural aromas derived from flowers, woods, and spices are often more sustainable and less aggressive, though they can be expensive and less durable.
    Synthetic compounds, widely used in industry, offer consistency and control but raise concerns regarding toxicity, environmental impact, and allergic reactions.Save this picture!Save this picture!For these reasons, several countries have enacted regulations limiting the use of volatile organic compounds (VOCs)—substances commonly found in synthetic fragrances—in enclosed environments.
    These regulations are particularly strict in high-traffic or sensitive locations such as hospitals, schools, and public buildings, where indoor air quality is crucial to occupant health.
    Olfactory design, in this context, must go beyond the creation of immersive experiences.
    It must also take into account diverse user profiles, including those with chemical sensitivities or respiratory conditions, and meet technical standards for air quality, safety, and accessibility.Evoking memories, stirring emotions, or reinforcing identity—all of this can be achieved through a single breath.
    To incorporate smell into the creative process is more than simply adding a fragrance; it is an opportunity to expand architecture beyond shape, color, and light—touching what is most intimate in human experience.


    Image gallerySee allShow less
    About this authorEduardo SouzaAuthor•••
    Cite: Eduardo Souza.
    "Olfactory Design: Spaces That Awaken Memories" 13 May 2025.
    ArchDaily.
    Accessed .
    <https://www.archdaily.com/1029952/olfactory-design-spaces-that-awaken-memories&gt ISSN 0719-8884Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否
    You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream
    Source: https://www.archdaily.com/1029952/olfactory-design-spaces-that-awaken-memories
    #olfactory #design #spaces #awaken #memories
    Olfactory Design: Spaces That Awaken Memories
    Olfactory Design: Spaces That Awaken MemoriesSave this picture!Mi Pan Bakery / Concéntrico. Image © Apertura ArquitectónicaWith each of the more than 23,000 breaths we take per day, air travels through the respiratory system into the lungs, where vital gas exchange occurs: oxygen is absorbed, and carbon dioxide is expelled. This involuntary and essential act also triggers another, less visible but deeply impactful process—our perception of smell. As air passes through the nasal cavity, odor molecules come into contact with olfactory receptors located in the olfactory epithelium. These receptors send signals directly to the olfactory bulb, which is part of the limbic system—the area of the brain linked to memory and emotion. Far from being a secondary sense, smell acts as a direct bridge between the environment and our deepest emotional responses. Scents carry a unique power to evoke vivid memories, elicit comfort or immediate aversion, and influence our emotional state almost instantaneously. Save this picture!This ability of scents to shape spaces, atmospheres, and memories is the foundation of what is known as olfactory design. The primary goal is to provoke emotional responses in physical environments—a sensory strategy gaining traction in architecture, retail, hospitality, and even institutional settings. It goes beyond simply adding fragrance to a space; it involves the intentional selection of scents that align with a place's identity, elicit desired sensations in users, and often reinforce a brand's message or a project's purpose.This aligns with the concept of atmosphere as defined by German philosopher Gernot Böhme, who describes it as a spatial quality perceived sensorially—a diffuse presence that surrounds and affects those within a space. In this context, smell plays a crucial role: unlike vision, which requires focus and direction, olfaction acts diffusely and immersively. It fills the environment in an almost invisible but deeply tangible way, capable of altering mood, triggering memories, and preparing the body for alertness, relaxation, or stimulation. As highlighted in the article Touch It, Smell It, Feel It: Architecture for the Senses, contemporary architecture is increasingly recognizing that space should be experienced with the entire body—not just the eyes.Save this picture!Smell as an Architectural ToolOlfactory design is closely related to sensory design, a field that incorporates all five senses—sight, hearing, touch, taste, and smell—into spatial creation. Within this universe, multisensory marketing explores how coordinated sensory stimuli shape consumer perception, create emotional bonds, and influence decision-making. This sensory dimension is also addressed by architect and theorist Juhani Pallasmaa, who in The Eyes of the Skin, critiques the dominance of vision in contemporary architecture and advocates for a design approach that engages all senses. According to him, smell is a fundamental part of spatial experience, capable of evoking memories and emotions with unparalleled intensity. "Architecture evokes memories through smell more than through shape or color," he states.Save this picture!Save this picture!Classic examples illustrate this power: the scent of popcorn in cinemas evokes pleasure and encourages consumption; the smell of fresh bread in supermarkets conveys warmth and increases dwell time; or the universally recognized "new car smell." Scientific studies have also shown that aromas significantly influence human behavior by activating brain areas related to memory, emotion, and decision-making. Pleasant fragrances can extend time spent in commercial spaces, increase purchase intent, and even alter subjective perceptions of temperature, spaciousness, or cleanliness. In healthcare settings, the use of essential oils such as lavender and bergamot has been linked to reduced anxiety and stress relief in preoperative patients, as shown in randomized clinical trials. In offices, subtle fragrances have been correlated with increased concentration, productivity, and general well-being. These findings reinforce the potential of olfactory design as a strategic sensory tool for creating more welcoming, functional, and emotionally resonant environments.In an increasingly overstimulated retail environment, the sense of smell is emerging as a powerful and underutilized channel. Scent branding—the development of exclusive scents to reinforce a brand's identity—aims not only to differentiate but also to create lasting emotional connections with users. Some brands develop custom fragrances that become integral to the experience. Luxury hotels spray their exclusive scents on linens and curtains, creating a memory-laden atmosphere for guests. Airlines infuse specific aromas in cabins to reduce flight stress and enhance comfort. Fashion houses go further, registering proprietary scents as part of their sensory branding toolkit, akin to logos, slogans, or jingles.Save this picture!Save this picture!Technology, Immersion, and ResponsibilityTechnology has enabled increasingly smart and personalized use of scents. Digital diffusers allow for scheduled scent release based on time, crowd density, or room temperature—enhancing both efficiency and impact. Presence sensors, automation systems, and remote control via apps are becoming common in commercial and hospitality spaces. Olfactory design is also entering digital and immersive territories. Virtual reality, sensory exhibitions, and artistic installations have started incorporating scent as a narrative layer. In multisensory experiences, scent is used to intensify immersion, trigger targeted emotions, or signal spatial and temporal transitions.Save this picture!As olfactory design evolves, so do the challenges around sustainability and health. The composition of scents—natural or synthetic—is a critical concern. Natural aromas derived from flowers, woods, and spices are often more sustainable and less aggressive, though they can be expensive and less durable. Synthetic compounds, widely used in industry, offer consistency and control but raise concerns regarding toxicity, environmental impact, and allergic reactions.Save this picture!Save this picture!For these reasons, several countries have enacted regulations limiting the use of volatile organic compounds (VOCs)—substances commonly found in synthetic fragrances—in enclosed environments. These regulations are particularly strict in high-traffic or sensitive locations such as hospitals, schools, and public buildings, where indoor air quality is crucial to occupant health. Olfactory design, in this context, must go beyond the creation of immersive experiences. It must also take into account diverse user profiles, including those with chemical sensitivities or respiratory conditions, and meet technical standards for air quality, safety, and accessibility.Evoking memories, stirring emotions, or reinforcing identity—all of this can be achieved through a single breath. To incorporate smell into the creative process is more than simply adding a fragrance; it is an opportunity to expand architecture beyond shape, color, and light—touching what is most intimate in human experience. Image gallerySee allShow less About this authorEduardo SouzaAuthor••• Cite: Eduardo Souza. "Olfactory Design: Spaces That Awaken Memories" 13 May 2025. ArchDaily. Accessed . <https://www.archdaily.com/1029952/olfactory-design-spaces-that-awaken-memories&gt ISSN 0719-8884Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否 You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream Source: https://www.archdaily.com/1029952/olfactory-design-spaces-that-awaken-memories #olfactory #design #spaces #awaken #memories
    WWW.ARCHDAILY.COM
    Olfactory Design: Spaces That Awaken Memories
    Olfactory Design: Spaces That Awaken MemoriesSave this picture!Mi Pan Bakery / Concéntrico. Image © Apertura ArquitectónicaWith each of the more than 23,000 breaths we take per day, air travels through the respiratory system into the lungs, where vital gas exchange occurs: oxygen is absorbed, and carbon dioxide is expelled. This involuntary and essential act also triggers another, less visible but deeply impactful process—our perception of smell. As air passes through the nasal cavity, odor molecules come into contact with olfactory receptors located in the olfactory epithelium. These receptors send signals directly to the olfactory bulb, which is part of the limbic system—the area of the brain linked to memory and emotion. Far from being a secondary sense, smell acts as a direct bridge between the environment and our deepest emotional responses. Scents carry a unique power to evoke vivid memories, elicit comfort or immediate aversion, and influence our emotional state almost instantaneously. Save this picture!This ability of scents to shape spaces, atmospheres, and memories is the foundation of what is known as olfactory design. The primary goal is to provoke emotional responses in physical environments—a sensory strategy gaining traction in architecture, retail, hospitality, and even institutional settings. It goes beyond simply adding fragrance to a space; it involves the intentional selection of scents that align with a place's identity, elicit desired sensations in users, and often reinforce a brand's message or a project's purpose.This aligns with the concept of atmosphere as defined by German philosopher Gernot Böhme, who describes it as a spatial quality perceived sensorially—a diffuse presence that surrounds and affects those within a space. In this context, smell plays a crucial role: unlike vision, which requires focus and direction, olfaction acts diffusely and immersively. It fills the environment in an almost invisible but deeply tangible way, capable of altering mood, triggering memories, and preparing the body for alertness, relaxation, or stimulation. As highlighted in the article Touch It, Smell It, Feel It: Architecture for the Senses, contemporary architecture is increasingly recognizing that space should be experienced with the entire body—not just the eyes.Save this picture!Smell as an Architectural ToolOlfactory design is closely related to sensory design, a field that incorporates all five senses—sight, hearing, touch, taste, and smell—into spatial creation. Within this universe, multisensory marketing explores how coordinated sensory stimuli shape consumer perception, create emotional bonds, and influence decision-making. This sensory dimension is also addressed by architect and theorist Juhani Pallasmaa, who in The Eyes of the Skin, critiques the dominance of vision in contemporary architecture and advocates for a design approach that engages all senses. According to him, smell is a fundamental part of spatial experience, capable of evoking memories and emotions with unparalleled intensity. "Architecture evokes memories through smell more than through shape or color," he states.Save this picture!Save this picture!Classic examples illustrate this power: the scent of popcorn in cinemas evokes pleasure and encourages consumption; the smell of fresh bread in supermarkets conveys warmth and increases dwell time; or the universally recognized "new car smell." Scientific studies have also shown that aromas significantly influence human behavior by activating brain areas related to memory, emotion, and decision-making. Pleasant fragrances can extend time spent in commercial spaces, increase purchase intent, and even alter subjective perceptions of temperature, spaciousness, or cleanliness. In healthcare settings, the use of essential oils such as lavender and bergamot has been linked to reduced anxiety and stress relief in preoperative patients, as shown in randomized clinical trials. In offices, subtle fragrances have been correlated with increased concentration, productivity, and general well-being. These findings reinforce the potential of olfactory design as a strategic sensory tool for creating more welcoming, functional, and emotionally resonant environments.In an increasingly overstimulated retail environment, the sense of smell is emerging as a powerful and underutilized channel. Scent branding—the development of exclusive scents to reinforce a brand's identity—aims not only to differentiate but also to create lasting emotional connections with users. Some brands develop custom fragrances that become integral to the experience. Luxury hotels spray their exclusive scents on linens and curtains, creating a memory-laden atmosphere for guests. Airlines infuse specific aromas in cabins to reduce flight stress and enhance comfort. Fashion houses go further, registering proprietary scents as part of their sensory branding toolkit, akin to logos, slogans, or jingles.Save this picture!Save this picture!Technology, Immersion, and ResponsibilityTechnology has enabled increasingly smart and personalized use of scents. Digital diffusers allow for scheduled scent release based on time, crowd density, or room temperature—enhancing both efficiency and impact. Presence sensors, automation systems, and remote control via apps are becoming common in commercial and hospitality spaces. Olfactory design is also entering digital and immersive territories. Virtual reality, sensory exhibitions, and artistic installations have started incorporating scent as a narrative layer. In multisensory experiences, scent is used to intensify immersion, trigger targeted emotions, or signal spatial and temporal transitions.Save this picture!As olfactory design evolves, so do the challenges around sustainability and health. The composition of scents—natural or synthetic—is a critical concern. Natural aromas derived from flowers, woods, and spices are often more sustainable and less aggressive, though they can be expensive and less durable. Synthetic compounds, widely used in industry, offer consistency and control but raise concerns regarding toxicity, environmental impact, and allergic reactions.Save this picture!Save this picture!For these reasons, several countries have enacted regulations limiting the use of volatile organic compounds (VOCs)—substances commonly found in synthetic fragrances—in enclosed environments. These regulations are particularly strict in high-traffic or sensitive locations such as hospitals, schools, and public buildings, where indoor air quality is crucial to occupant health. Olfactory design, in this context, must go beyond the creation of immersive experiences. It must also take into account diverse user profiles, including those with chemical sensitivities or respiratory conditions, and meet technical standards for air quality, safety, and accessibility.Evoking memories, stirring emotions, or reinforcing identity—all of this can be achieved through a single breath. To incorporate smell into the creative process is more than simply adding a fragrance; it is an opportunity to expand architecture beyond shape, color, and light—touching what is most intimate in human experience. Image gallerySee allShow less About this authorEduardo SouzaAuthor••• Cite: Eduardo Souza. "Olfactory Design: Spaces That Awaken Memories" 13 May 2025. ArchDaily. Accessed . <https://www.archdaily.com/1029952/olfactory-design-spaces-that-awaken-memories&gt ISSN 0719-8884Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否 You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream
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  • 9to5Mac een koppeling hebt gedeeld
    2025-05-13 12:28:15 ·
    PSA: How low-tech safeguards can protect you from hi-tech AI scams

    Job offer scams have increased dramatically over the past few years, with the Federal Trade Commission stating that financial losses suffered by victims increased from $90M in 2020 to half a trillion dollars last year …
    Deepfake videos are increasingly common, but while scammers are using hi-tech AI methods, you can use some very low-tech safeguards to protect yourself.
    Job offer scams are usually geared toward identity theft.
    You’ll receive an approach, often through a legitimate-looking LinkedIn profile, offering you an interview.
    At some point during the fake hiring process, you’ll be asked to verify your ID using something like your driving license, and that will then be used to take out credit cards and loans in your name.
    There are companies out there fighting AI-powered scams with AI-powered detection software, but a Wired piece says that a lot of people are turning toward much simpler forms of verification.
    Some corporate professionals are turning instead to old-fashioned social engineering techniques to verify every fishy-seeming interaction they have.
    Welcome to the Age of Paranoia, when someone might ask you to send them an email while you’re mid-conversation on the phone, slide into your Instagram DMs to ensure the LinkedIn message you sent was really from you, or request you text a selfie with a time stamp, proving you are who you claim to be.
    Some colleagues say they even share code words with each other, so they have a way to ensure they’re not being misled if an encounter feels off.
    Experts say that simple methods like this can be very effective, and both recruiters and candidates alike are using them.
    For example, in a genuine interview you might be asked a series of seemingly-random questions like your favorite local coffee shop – a simple test to see whether you do really live in the city shown on your résumé.
    Another step either side can take is to ask the other person to use their phone camera to take a live photo of the laptop being used for the call.
    This will reveal whether it’s real or running deepfake software.
    9to5Mac’s Take
    Deepfake video tech in particular makes it easier than ever for a scammer to convincingly impersonate a friend, family member, or anyone else.
    If you receive an unexpected request for help, especially anything involving money, always use another method to contact them to verify.
    A growing number of people are agreeing codewords to be used by family members if they really are in trouble.
    Unsolicited approaches from recruiters may be genuine, but should definitely put you on full alert.
    Always contact a company’s HR department independently via the contact number on their website to verify an approach or offer is real before supplying any personal data.
    Photo by Chris Montgomery on Unsplash
    Add 9to5Mac to your Google News feed. 

    FTC: We use income earning auto affiliate links.
    More.You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.
    Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop.
    Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel
    Source: https://9to5mac.com/2025/05/13/psa-how-low-tech-safeguards-can-protect-you-from-hi-tech-ai-scams/" style="color: #0066cc;">https://9to5mac.com/2025/05/13/psa-how-low-tech-safeguards-can-protect-you-from-hi-tech-ai-scams/
    #psa #how #lowtech #safeguards #can #protect #you #from #hitech #scams
    PSA: How low-tech safeguards can protect you from hi-tech AI scams
    Job offer scams have increased dramatically over the past few years, with the Federal Trade Commission stating that financial losses suffered by victims increased from $90M in 2020 to half a trillion dollars last year … Deepfake videos are increasingly common, but while scammers are using hi-tech AI methods, you can use some very low-tech safeguards to protect yourself. Job offer scams are usually geared toward identity theft. You’ll receive an approach, often through a legitimate-looking LinkedIn profile, offering you an interview. At some point during the fake hiring process, you’ll be asked to verify your ID using something like your driving license, and that will then be used to take out credit cards and loans in your name. There are companies out there fighting AI-powered scams with AI-powered detection software, but a Wired piece says that a lot of people are turning toward much simpler forms of verification. Some corporate professionals are turning instead to old-fashioned social engineering techniques to verify every fishy-seeming interaction they have. Welcome to the Age of Paranoia, when someone might ask you to send them an email while you’re mid-conversation on the phone, slide into your Instagram DMs to ensure the LinkedIn message you sent was really from you, or request you text a selfie with a time stamp, proving you are who you claim to be. Some colleagues say they even share code words with each other, so they have a way to ensure they’re not being misled if an encounter feels off. Experts say that simple methods like this can be very effective, and both recruiters and candidates alike are using them. For example, in a genuine interview you might be asked a series of seemingly-random questions like your favorite local coffee shop – a simple test to see whether you do really live in the city shown on your résumé. Another step either side can take is to ask the other person to use their phone camera to take a live photo of the laptop being used for the call. This will reveal whether it’s real or running deepfake software. 9to5Mac’s Take Deepfake video tech in particular makes it easier than ever for a scammer to convincingly impersonate a friend, family member, or anyone else. If you receive an unexpected request for help, especially anything involving money, always use another method to contact them to verify. A growing number of people are agreeing codewords to be used by family members if they really are in trouble. Unsolicited approaches from recruiters may be genuine, but should definitely put you on full alert. Always contact a company’s HR department independently via the contact number on their website to verify an approach or offer is real before supplying any personal data. Photo by Chris Montgomery on Unsplash Add 9to5Mac to your Google News feed.  FTC: We use income earning auto affiliate links. More.You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel Source: https://9to5mac.com/2025/05/13/psa-how-low-tech-safeguards-can-protect-you-from-hi-tech-ai-scams/ #psa #how #lowtech #safeguards #can #protect #you #from #hitech #scams
    9TO5MAC.COM
    PSA: How low-tech safeguards can protect you from hi-tech AI scams
    Job offer scams have increased dramatically over the past few years, with the Federal Trade Commission stating that financial losses suffered by victims increased from $90M in 2020 to half a trillion dollars last year … Deepfake videos are increasingly common, but while scammers are using hi-tech AI methods, you can use some very low-tech safeguards to protect yourself. Job offer scams are usually geared toward identity theft. You’ll receive an approach, often through a legitimate-looking LinkedIn profile, offering you an interview. At some point during the fake hiring process, you’ll be asked to verify your ID using something like your driving license, and that will then be used to take out credit cards and loans in your name. There are companies out there fighting AI-powered scams with AI-powered detection software, but a Wired piece says that a lot of people are turning toward much simpler forms of verification. Some corporate professionals are turning instead to old-fashioned social engineering techniques to verify every fishy-seeming interaction they have. Welcome to the Age of Paranoia, when someone might ask you to send them an email while you’re mid-conversation on the phone, slide into your Instagram DMs to ensure the LinkedIn message you sent was really from you, or request you text a selfie with a time stamp, proving you are who you claim to be. Some colleagues say they even share code words with each other, so they have a way to ensure they’re not being misled if an encounter feels off. Experts say that simple methods like this can be very effective, and both recruiters and candidates alike are using them. For example, in a genuine interview you might be asked a series of seemingly-random questions like your favorite local coffee shop – a simple test to see whether you do really live in the city shown on your résumé. Another step either side can take is to ask the other person to use their phone camera to take a live photo of the laptop being used for the call. This will reveal whether it’s real or running deepfake software. 9to5Mac’s Take Deepfake video tech in particular makes it easier than ever for a scammer to convincingly impersonate a friend, family member, or anyone else. If you receive an unexpected request for help, especially anything involving money, always use another method to contact them to verify. A growing number of people are agreeing codewords to be used by family members if they really are in trouble. Unsolicited approaches from recruiters may be genuine, but should definitely put you on full alert. Always contact a company’s HR department independently via the contact number on their website to verify an approach or offer is real before supplying any personal data. Photo by Chris Montgomery on Unsplash Add 9to5Mac to your Google News feed.  FTC: We use income earning auto affiliate links. More.You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel
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  • Metro een koppeling hebt gedeeld
    2025-05-13 12:09:11 ·
    Horizon Zero Dawn 3 scheduled for 2027 as a cross-gen PS6 game claims rumour




    Horizon Zero Dawn 3 scheduled for 2027 as a cross-gen PS6 game claims rumour





    GameCentral


    Published May 13, 2025 1:01pm

    Updated May 13, 2025 1:01pm









    Horizon Zero Dawn Remastered – Aloy will return (Sony Interactive Entertainment)
    Sony is planning to launch the PS6 with a new Horizon game, as the latest rumours suggest that a Horizon Online spin-off is still on the way.
    Back in 2022, when Horizon Forbidden West was released on PlayStation 4 and 5, everything seemed to be going perfectly normally for Sony.
    The PlayStation 5 was selling well, they had lots of new first party games released or announced, and everything appeared primed to continue much in the way the previous generation had.
    But that was before Sony became obsessed with live service games and suddenly realised, seemingly overnight, that video games were becoming too expensive to make in the normal fashion.
    Fast forward three years and their first party output has slowed to a crawl and the only new Horizon game to be released has been Lego Horizon Adventures – which was, not unsurprisingly, a flop.
    Technically, developer Guerrilla Games has already confirmed Horizon 3 will happen, although only in the vaguest sense of stating, in 2023, that they’re currently working on ‘Aloy’s next adventure’.
    Now a rumour suggests that the third mainline entry is well underway and due for release in the next two years.
    According to TCMFGames, via Insider Gaming, the game’s story will focus on the enemy AI Nemesis (which was teased in the second game, so not much of a revelation) and is ‘potentially’ a cross-gen title for both PlayStation 5 and 6.
    Anyone could guess that but whether this particular source has inside knowledge or not it does seem very likely that this is what Sony is aiming for, considering they have not said a word about the series in years.
    If the date is accurate then it could well be that the game is being positioned as a launch title for the PlayStation 6, which would make perfect sense given the franchise’s popularity and reputation for cutting edge visuals.
    Being cross-gen is also not a surprise, especially as the leap in graphical power is likely to be fairly minimal for the next generation, making it relatively easy to continue support for the PlayStation 5.


    As for the rumoured multiplayer game, it’s never been officially announced but it’s been leaked multiple times already and Guerilla Games has been posting job ads for people to work on an unspecified multiplayer title – so there seems little doubt that it did exist at some point.

    More Trending


    There was some question as to whether it was cancelled during Sony’s recent purge of live service titles, but recent indicators are that it was not.
    Rumours suggest that it’s relatively similar to Monster Hunter, which would make sense given all of Horizon’s robot animals, and isn’t to be confused with talk of an MMO and mobile game.
    The former was once underway at NCsoft and is believed to be cancelled, the fate of the mobile title is unknown.
    If Horizon Online, as fans have dubbed it, is going to be out before 2027 you would expect Sony to start talking about it relatively soon, perhaps at its not-E3 summer showcase.
    If Horizon 3 is closely connected to the PlayStation 6 though, it may be a while longer before we hear about that.



    Horizon Forbidden West – how much better will the graphics be on PS6? (Sony Interactive Entertainment)
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    المصدر: https://metro.co.uk/2025/05/13/horizon-zero-dawn-3-scheduled-2027-a-cross-gen-ps6-game-claims-rumour-23077172/

    #Horizon #Zero #Dawn #scheduled #for #2027 #crossgen #PS6 #game #claims #rumour
    Horizon Zero Dawn 3 scheduled for 2027 as a cross-gen PS6 game claims rumour
    Horizon Zero Dawn 3 scheduled for 2027 as a cross-gen PS6 game claims rumour GameCentral Published May 13, 2025 1:01pm Updated May 13, 2025 1:01pm Horizon Zero Dawn Remastered – Aloy will return (Sony Interactive Entertainment) Sony is planning to launch the PS6 with a new Horizon game, as the latest rumours suggest that a Horizon Online spin-off is still on the way. Back in 2022, when Horizon Forbidden West was released on PlayStation 4 and 5, everything seemed to be going perfectly normally for Sony. The PlayStation 5 was selling well, they had lots of new first party games released or announced, and everything appeared primed to continue much in the way the previous generation had. But that was before Sony became obsessed with live service games and suddenly realised, seemingly overnight, that video games were becoming too expensive to make in the normal fashion. Fast forward three years and their first party output has slowed to a crawl and the only new Horizon game to be released has been Lego Horizon Adventures – which was, not unsurprisingly, a flop. Technically, developer Guerrilla Games has already confirmed Horizon 3 will happen, although only in the vaguest sense of stating, in 2023, that they’re currently working on ‘Aloy’s next adventure’. Now a rumour suggests that the third mainline entry is well underway and due for release in the next two years. According to TCMFGames, via Insider Gaming, the game’s story will focus on the enemy AI Nemesis (which was teased in the second game, so not much of a revelation) and is ‘potentially’ a cross-gen title for both PlayStation 5 and 6. Anyone could guess that but whether this particular source has inside knowledge or not it does seem very likely that this is what Sony is aiming for, considering they have not said a word about the series in years. If the date is accurate then it could well be that the game is being positioned as a launch title for the PlayStation 6, which would make perfect sense given the franchise’s popularity and reputation for cutting edge visuals. Being cross-gen is also not a surprise, especially as the leap in graphical power is likely to be fairly minimal for the next generation, making it relatively easy to continue support for the PlayStation 5. As for the rumoured multiplayer game, it’s never been officially announced but it’s been leaked multiple times already and Guerilla Games has been posting job ads for people to work on an unspecified multiplayer title – so there seems little doubt that it did exist at some point. More Trending There was some question as to whether it was cancelled during Sony’s recent purge of live service titles, but recent indicators are that it was not. Rumours suggest that it’s relatively similar to Monster Hunter, which would make sense given all of Horizon’s robot animals, and isn’t to be confused with talk of an MMO and mobile game. The former was once underway at NCsoft and is believed to be cancelled, the fate of the mobile title is unknown. If Horizon Online, as fans have dubbed it, is going to be out before 2027 you would expect Sony to start talking about it relatively soon, perhaps at its not-E3 summer showcase. If Horizon 3 is closely connected to the PlayStation 6 though, it may be a while longer before we hear about that. Horizon Forbidden West – how much better will the graphics be on PS6? (Sony Interactive Entertainment) Email gamecentral@metro.co.uk, leave a comment below, follow us on Twitter, and sign-up to our newsletter. To submit Inbox letters and Reader’s Features more easily, without the need to send an email, just use our Submit Stuff page here. For more stories like this, check our Gaming page. GameCentral Sign up for exclusive analysis, latest releases, and bonus community content. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Your information will be used in line with our Privacy Policy المصدر: https://metro.co.uk/2025/05/13/horizon-zero-dawn-3-scheduled-2027-a-cross-gen-ps6-game-claims-rumour-23077172/ #Horizon #Zero #Dawn #scheduled #for #2027 #crossgen #PS6 #game #claims #rumour
    METRO.CO.UK
    Horizon Zero Dawn 3 scheduled for 2027 as a cross-gen PS6 game claims rumour
    Horizon Zero Dawn 3 scheduled for 2027 as a cross-gen PS6 game claims rumour GameCentral Published May 13, 2025 1:01pm Updated May 13, 2025 1:01pm Horizon Zero Dawn Remastered – Aloy will return (Sony Interactive Entertainment) Sony is planning to launch the PS6 with a new Horizon game, as the latest rumours suggest that a Horizon Online spin-off is still on the way. Back in 2022, when Horizon Forbidden West was released on PlayStation 4 and 5, everything seemed to be going perfectly normally for Sony. The PlayStation 5 was selling well, they had lots of new first party games released or announced, and everything appeared primed to continue much in the way the previous generation had. But that was before Sony became obsessed with live service games and suddenly realised, seemingly overnight, that video games were becoming too expensive to make in the normal fashion. Fast forward three years and their first party output has slowed to a crawl and the only new Horizon game to be released has been Lego Horizon Adventures – which was, not unsurprisingly, a flop. Technically, developer Guerrilla Games has already confirmed Horizon 3 will happen, although only in the vaguest sense of stating, in 2023, that they’re currently working on ‘Aloy’s next adventure’. Now a rumour suggests that the third mainline entry is well underway and due for release in the next two years. According to TCMFGames, via Insider Gaming, the game’s story will focus on the enemy AI Nemesis (which was teased in the second game, so not much of a revelation) and is ‘potentially’ a cross-gen title for both PlayStation 5 and 6. Anyone could guess that but whether this particular source has inside knowledge or not it does seem very likely that this is what Sony is aiming for, considering they have not said a word about the series in years. If the date is accurate then it could well be that the game is being positioned as a launch title for the PlayStation 6, which would make perfect sense given the franchise’s popularity and reputation for cutting edge visuals. Being cross-gen is also not a surprise, especially as the leap in graphical power is likely to be fairly minimal for the next generation, making it relatively easy to continue support for the PlayStation 5. As for the rumoured multiplayer game, it’s never been officially announced but it’s been leaked multiple times already and Guerilla Games has been posting job ads for people to work on an unspecified multiplayer title – so there seems little doubt that it did exist at some point. More Trending There was some question as to whether it was cancelled during Sony’s recent purge of live service titles, but recent indicators are that it was not. Rumours suggest that it’s relatively similar to Monster Hunter, which would make sense given all of Horizon’s robot animals, and isn’t to be confused with talk of an MMO and mobile game. The former was once underway at NCsoft and is believed to be cancelled, the fate of the mobile title is unknown. If Horizon Online, as fans have dubbed it, is going to be out before 2027 you would expect Sony to start talking about it relatively soon, perhaps at its not-E3 summer showcase. If Horizon 3 is closely connected to the PlayStation 6 though, it may be a while longer before we hear about that. Horizon Forbidden West – how much better will the graphics be on PS6? (Sony Interactive Entertainment) Email gamecentral@metro.co.uk, leave a comment below, follow us on Twitter, and sign-up to our newsletter. To submit Inbox letters and Reader’s Features more easily, without the need to send an email, just use our Submit Stuff page here. For more stories like this, check our Gaming page. GameCentral Sign up for exclusive analysis, latest releases, and bonus community content. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Your information will be used in line with our Privacy Policy
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