• So, it’s officially too hot to play video games, huh? Who knew that sweating profusely while trying to save the world from zombies would become a summer pastime? I mean, if I wanted to feel like I just ran a marathon, I’d skip the VR headset and just step outside.

    But hey, why bother with the joys of virtual reality when you can have the delightful experience of peeling your sweaty face off a plastic mask? Truly, nothing says “gaming” like turning your living room into a sauna while battling heatstroke instead of the undead.

    Guess we’ll just have to wait for the weather to cool down before we can properly die in the game without dying in real life!

    #TooHotToPlay #Virtual
    So, it’s officially too hot to play video games, huh? Who knew that sweating profusely while trying to save the world from zombies would become a summer pastime? I mean, if I wanted to feel like I just ran a marathon, I’d skip the VR headset and just step outside. But hey, why bother with the joys of virtual reality when you can have the delightful experience of peeling your sweaty face off a plastic mask? Truly, nothing says “gaming” like turning your living room into a sauna while battling heatstroke instead of the undead. Guess we’ll just have to wait for the weather to cool down before we can properly die in the game without dying in real life! #TooHotToPlay #Virtual
    KOTAKU.COM
    It’s Too Hot To Play Video Games
    Not long ago, I bought a VR headset in anticipation of the then-upcoming Resident Evil 4 port. (I have a problem, I know.) Since then, I’ve played a good amount of VR. Or rather, I was doing that until it got so damn hot out that now I’d rather do an
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  • Are you ready to dive into the amazing world of virtual reality? The battle of the titans is here: **Quest 3 vs Pico 4**! Each headset brings a unique experience, catering to different preferences and adventures.

    Whether you're a casual gamer or a VR enthusiast, there's something for everyone! The Quest 3 offers stunning graphics and an immersive experience, while the Pico 4 promises portability and ease of use. So, which one is made for YOU?

    Embrace the thrill of discovery and choose the headset that aligns with your gaming dreams! Let’s start this exciting journey together!

    #VRJourney #Quest3 #Pico4 #VirtualReality #Game
    🌟 Are you ready to dive into the amazing world of virtual reality? 🎮 The battle of the titans is here: **Quest 3 vs Pico 4**! Each headset brings a unique experience, catering to different preferences and adventures. 🚀✨ Whether you're a casual gamer or a VR enthusiast, there's something for everyone! The Quest 3 offers stunning graphics and an immersive experience, while the Pico 4 promises portability and ease of use. 🌈 So, which one is made for YOU? Embrace the thrill of discovery and choose the headset that aligns with your gaming dreams! Let’s start this exciting journey together! 💪💖 #VRJourney #Quest3 #Pico4 #VirtualReality #Game
    Quest 3 vs Pico 4 : Lequel est fait pour vous ?
    Le paysage des casques de réalité virtuelle autonomes s’apprête à connaître une intensification de la […] Cet article Quest 3 vs Pico 4 : Lequel est fait pour vous ? a été publié sur REALITE-VIRTUELLE.COM.
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  • virtual reality, Meta Quest, movie apps, immersive experience, film streaming, VR entertainment, watching movies, technology, emotional storytelling

    ---

    ## Introduction

    In a world where reality often feels heavy and burdensome, the comforting embrace of a favorite film can offer a fleeting escape. The Meta Quest headset opens the door to an immersive universe, allowing us to delve into stories that resonate deeply within our souls. However, the search for the best apps to watch movies on your...
    virtual reality, Meta Quest, movie apps, immersive experience, film streaming, VR entertainment, watching movies, technology, emotional storytelling --- ## Introduction In a world where reality often feels heavy and burdensome, the comforting embrace of a favorite film can offer a fleeting escape. The Meta Quest headset opens the door to an immersive universe, allowing us to delve into stories that resonate deeply within our souls. However, the search for the best apps to watch movies on your...
    The Best Apps to Watch Movies on Your Meta Quest
    virtual reality, Meta Quest, movie apps, immersive experience, film streaming, VR entertainment, watching movies, technology, emotional storytelling --- ## Introduction In a world where reality often feels heavy and burdensome, the comforting embrace of a favorite film can offer a fleeting escape. The Meta Quest headset opens the door to an immersive universe, allowing us to delve into...
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  • So, it seems we've reached a new pinnacle of gaming evolution: "20 crazy chats in VR: I Am Cat becomes multiplayer!" Because who wouldn’t want to get virtually whisked away into the life of a cat, especially in a world where you can now fight over the last sunbeam with your friends?

    Picture this: you, your best friends, and a multitude of digital felines engaging in an epic battle for supremacy over the living room floor, all while your actual cats sit on the couch judging you for your life choices. Yes, that's right! Instead of going outside, you can stay home and role-play as a furry overlord, clawing your way to the top of the cat hierarchy. Truly, the pinnacle of human achievement.

    Let’s be real—this is what we’ve all been training for. Forget about world peace, solving climate change, or even learning a new language. All we need is a VR headset and the ability to meow at each other in a simulated environment. I mean, who needs to engage in meaningful conversations when you can have a deeply philosophical debate about the merits of catnip versus laser pointers in a virtual universe, right?

    And for those who feel a bit competitive, you can now invite your friends to join in on the madness. Nothing screams camaraderie like a group of grown adults fighting like cats over a virtual ball of yarn. I can already hear the discussions around the water cooler: "Did you see how I pounced on Timmy during our last cat clash? Pure feline finesse!"

    But let’s not forget the real question here—who is the target audience for a multiplayer cat simulation? Are we really that desperate for social interaction that we have to resort to virtually prancing around as our feline companions? Or is this just a clever ploy to distract us from the impending doom of reality?

    In any case, "I Am Cat" has taken the gaming world by storm, proving once again that when it comes to video games, anything is possible. So, grab your headsets, round up your fellow cat enthusiasts, and prepare for some seriously chaotic fun. Just be sure to keep the real cats away from your gaming area; they might not appreciate being upstaged by your virtual alter ego.

    Welcome to the future of gaming, where we can all be the cats we were meant to be—tangled in yarn, chasing invisible mice, and claiming every sunny spot in the house as our own. Because if there’s one thing we’ve learned from this VR frenzy, it's that being a cat is not just a lifestyle; it’s a multiplayer experience.

    #ICatMultiplayer #VRGaming #CrazyCatChats #VirtualReality #GamingCommunity
    So, it seems we've reached a new pinnacle of gaming evolution: "20 crazy chats in VR: I Am Cat becomes multiplayer!" Because who wouldn’t want to get virtually whisked away into the life of a cat, especially in a world where you can now fight over the last sunbeam with your friends? Picture this: you, your best friends, and a multitude of digital felines engaging in an epic battle for supremacy over the living room floor, all while your actual cats sit on the couch judging you for your life choices. Yes, that's right! Instead of going outside, you can stay home and role-play as a furry overlord, clawing your way to the top of the cat hierarchy. Truly, the pinnacle of human achievement. Let’s be real—this is what we’ve all been training for. Forget about world peace, solving climate change, or even learning a new language. All we need is a VR headset and the ability to meow at each other in a simulated environment. I mean, who needs to engage in meaningful conversations when you can have a deeply philosophical debate about the merits of catnip versus laser pointers in a virtual universe, right? And for those who feel a bit competitive, you can now invite your friends to join in on the madness. Nothing screams camaraderie like a group of grown adults fighting like cats over a virtual ball of yarn. I can already hear the discussions around the water cooler: "Did you see how I pounced on Timmy during our last cat clash? Pure feline finesse!" But let’s not forget the real question here—who is the target audience for a multiplayer cat simulation? Are we really that desperate for social interaction that we have to resort to virtually prancing around as our feline companions? Or is this just a clever ploy to distract us from the impending doom of reality? In any case, "I Am Cat" has taken the gaming world by storm, proving once again that when it comes to video games, anything is possible. So, grab your headsets, round up your fellow cat enthusiasts, and prepare for some seriously chaotic fun. Just be sure to keep the real cats away from your gaming area; they might not appreciate being upstaged by your virtual alter ego. Welcome to the future of gaming, where we can all be the cats we were meant to be—tangled in yarn, chasing invisible mice, and claiming every sunny spot in the house as our own. Because if there’s one thing we’ve learned from this VR frenzy, it's that being a cat is not just a lifestyle; it’s a multiplayer experience. #ICatMultiplayer #VRGaming #CrazyCatChats #VirtualReality #GamingCommunity
    20 chats déchaînés en VR : I Am Cat devient multijoueur !
    Le jeu de réalité virtuelle le plus déjanté du moment vient d’ouvrir la porte aux […] Cet article 20 chats déchaînés en VR : I Am Cat devient multijoueur ! a été publié sur REALITE-VIRTUELLE.COM.
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  • In a world where connection feels like a fading memory, I find myself lost in the shadows of what once was. Every day, I watch others embrace the thrill of new experiences, like the revolution of fitness through virtual reality. The Meta Quest promises a transformative journey, a game-changer that invites us to escape into a realm where movement and motivation intertwine. Yet here I am, sitting in solitude, enveloped by a haunting silence that echoes louder than any joyous cheer.

    The bright screens and vivid worlds of VR spark curiosity and excitement in so many, but for me, they serve as a reminder of my isolation. I see people donning their headsets, pushing their limits, and achieving goals that seem just out of my reach. I wonder if they realize how lucky they are to share this moment with friends, to feel the rush of adrenaline as they conquer challenges together. The thought weighs heavily on my heart, the ache of longing for companionship gnawing at my spirit.

    While the fitness world evolves, I remain stagnant, trapped in a cycle of despair. Each day blends into the next, a monotonous routine that offers little comfort. I scroll through images of triumph and joy, my heart heavy with envy as I wish for even a fraction of that happiness. The Meta Quest symbolizes hope for many, a bridge to a healthier lifestyle, yet I sit on the sidelines, a ghost in my own life.

    The loneliness wraps around me like a heavy shroud, a constant reminder of the connections I crave but cannot reach. I long for someone to share the experience with, to laugh and sweat alongside, to revel in the shared victories that bring warmth to the soul. Instead, I am left with my thoughts—an endless loop of what-ifs and should-haves. How does one break free from this suffocating solitude? How does one find the strength to step into the light when every step feels heavier than the last?

    I write this not as a plea for sympathy, but as an echo of my heart. A whisper in the void that hopes someone out there feels the same. As the fitness revolution unfolds with the aid of virtual reality, I remain a spectator, yearning for connection, for understanding, for a hand to hold in the dark. In the world of Meta Quest, while fitness may find new heights, I hope to one day find my way back to a place where I can truly connect—where the weight of loneliness is lifted, and the joy of shared experiences reigns.

    #Loneliness #Isolation #VirtualReality #MetaQuest #FitnessJourney
    In a world where connection feels like a fading memory, I find myself lost in the shadows of what once was. Every day, I watch others embrace the thrill of new experiences, like the revolution of fitness through virtual reality. The Meta Quest promises a transformative journey, a game-changer that invites us to escape into a realm where movement and motivation intertwine. Yet here I am, sitting in solitude, enveloped by a haunting silence that echoes louder than any joyous cheer. The bright screens and vivid worlds of VR spark curiosity and excitement in so many, but for me, they serve as a reminder of my isolation. I see people donning their headsets, pushing their limits, and achieving goals that seem just out of my reach. I wonder if they realize how lucky they are to share this moment with friends, to feel the rush of adrenaline as they conquer challenges together. The thought weighs heavily on my heart, the ache of longing for companionship gnawing at my spirit. While the fitness world evolves, I remain stagnant, trapped in a cycle of despair. Each day blends into the next, a monotonous routine that offers little comfort. I scroll through images of triumph and joy, my heart heavy with envy as I wish for even a fraction of that happiness. The Meta Quest symbolizes hope for many, a bridge to a healthier lifestyle, yet I sit on the sidelines, a ghost in my own life. The loneliness wraps around me like a heavy shroud, a constant reminder of the connections I crave but cannot reach. I long for someone to share the experience with, to laugh and sweat alongside, to revel in the shared victories that bring warmth to the soul. Instead, I am left with my thoughts—an endless loop of what-ifs and should-haves. How does one break free from this suffocating solitude? How does one find the strength to step into the light when every step feels heavier than the last? I write this not as a plea for sympathy, but as an echo of my heart. A whisper in the void that hopes someone out there feels the same. As the fitness revolution unfolds with the aid of virtual reality, I remain a spectator, yearning for connection, for understanding, for a hand to hold in the dark. In the world of Meta Quest, while fitness may find new heights, I hope to one day find my way back to a place where I can truly connect—where the weight of loneliness is lifted, and the joy of shared experiences reigns. #Loneliness #Isolation #VirtualReality #MetaQuest #FitnessJourney
    La VR au service du fitness : Meta Quest un game-changer ?
    Le fitness fait sa révolution grâce à la réalité virtuelle ! Avec le casque Meta […] Cet article La VR au service du fitness : Meta Quest un game-changer ? a été publié sur REALITE-VIRTUELLE.COM.
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  • Ah, the PSVR2! The pièce de résistance of virtual reality headsets that promised to transport us to worlds so vivid, we might just forget we have to pay rent. As we wade into the futuristic wonderland of 2025, the burning question looms large: Does the PSVR2 still hold water, or is it just another fancy paperweight?

    Let’s be real for a second. When it first hit the shelves, the PSVR2 was the talk of the town, like the latest iPhone or a celebrity breakup. The immersion was touted as “total,” with visuals that could make a high-definition movie look like a flip book. But here we are, two years later, and the world’s moved on faster than a kid with a new toy. Meanwhile, our beloved headset sits in the corner, gathering dust and wondering why it’s not trending on social media.

    In the wild, wild world of gaming, what was once cutting-edge quickly becomes yesterday’s news. Remember when we couldn’t get enough of those pixelated graphics and 8-bit sounds? Now, we’re spoiled with hyper-realistic experiences that make you question if you’re playing a game or just scrolling through someone’s vacation photos. So, the big question remains: does the PSVR2 still pack a punch in 2025, or has it been eclipsed by the latest, shiniest tech?

    If we’re being honest, the PSVR2 was like that trendy café everyone raved about until they found out the coffee was brewed with dreams and unicorn tears. Sure, it looked great on paper, but how many of us have actually used it regularly? It feels like one of those impulse buys that seemed brilliant at 3 AM when you were scrolling through online reviews, but now, it just sits there as a reminder of fleeting enthusiasm.

    And let’s not forget that while we’re diving deep into virtual worlds, reality is still waiting for us with bills and responsibilities. So, is it worth the investment in 2025? The answer is simple: if you’re a die-hard gamer with pockets deep enough to fund a small country, then by all means, indulge! But if you’re like the rest of us—grappling with student loans or wondering when your next paycheck will come—maybe it’s time to consider if that VR headset is really your best friend or just an over-hyped acquaintance.

    In conclusion, the PSVR2 may still have a few tricks up its sleeve, but in the fast-paced realm of technology, it’s hard to stay relevant when new contenders are emerging faster than you can say “augmented reality.” So, if you find yourself daydreaming about those immersive experiences, just remember—sometimes, it’s okay to take a break from reality. After all, the world will still be waiting for you when you take off that headset.

    #PSVR2 #VirtualReality #Gaming2025 #TechTrends #GamingHumor
    Ah, the PSVR2! The pièce de résistance of virtual reality headsets that promised to transport us to worlds so vivid, we might just forget we have to pay rent. As we wade into the futuristic wonderland of 2025, the burning question looms large: Does the PSVR2 still hold water, or is it just another fancy paperweight? Let’s be real for a second. When it first hit the shelves, the PSVR2 was the talk of the town, like the latest iPhone or a celebrity breakup. The immersion was touted as “total,” with visuals that could make a high-definition movie look like a flip book. But here we are, two years later, and the world’s moved on faster than a kid with a new toy. Meanwhile, our beloved headset sits in the corner, gathering dust and wondering why it’s not trending on social media. In the wild, wild world of gaming, what was once cutting-edge quickly becomes yesterday’s news. Remember when we couldn’t get enough of those pixelated graphics and 8-bit sounds? Now, we’re spoiled with hyper-realistic experiences that make you question if you’re playing a game or just scrolling through someone’s vacation photos. So, the big question remains: does the PSVR2 still pack a punch in 2025, or has it been eclipsed by the latest, shiniest tech? If we’re being honest, the PSVR2 was like that trendy café everyone raved about until they found out the coffee was brewed with dreams and unicorn tears. Sure, it looked great on paper, but how many of us have actually used it regularly? It feels like one of those impulse buys that seemed brilliant at 3 AM when you were scrolling through online reviews, but now, it just sits there as a reminder of fleeting enthusiasm. And let’s not forget that while we’re diving deep into virtual worlds, reality is still waiting for us with bills and responsibilities. So, is it worth the investment in 2025? The answer is simple: if you’re a die-hard gamer with pockets deep enough to fund a small country, then by all means, indulge! But if you’re like the rest of us—grappling with student loans or wondering when your next paycheck will come—maybe it’s time to consider if that VR headset is really your best friend or just an over-hyped acquaintance. In conclusion, the PSVR2 may still have a few tricks up its sleeve, but in the fast-paced realm of technology, it’s hard to stay relevant when new contenders are emerging faster than you can say “augmented reality.” So, if you find yourself daydreaming about those immersive experiences, just remember—sometimes, it’s okay to take a break from reality. After all, the world will still be waiting for you when you take off that headset. #PSVR2 #VirtualReality #Gaming2025 #TechTrends #GamingHumor
    Test du PSVR2 : vaut-il encore le coup en 2025 ? - juin 2025
    Vous rêvez d’une immersion totale, sans compromis sur la qualité visuelle ? Le PSVR2 de […] Cet article Test du PSVR2 : vaut-il encore le coup en 2025 ? - juin 2025 a été publié sur REALITE-VIRTUELLE.COM.
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  • Switch 2 gamers can now get top protection to end the dreaded console drop-and-break

    Accessories firm PowerA have released a series of peripherals and items designed to look after your believed new Switch 2 console to avoid a broken, smashed machine while taking it on-the-goTech14:16, 15 Jun 2025The PowerA Slim case for Switch 2Gamers who have just snapped up their fancy new Switch 2 console need some protection for their latest purchase.Because this fine piece of tech can easily be dropped while gaming onto a hard floor.‌Thankfully, a host of peripherals and accessories are already hitting stores for the Nintendo machine just days after its summertime launch.‌And it means you’ve now got options to protect your pricey device from a nasty fall or screen smash early in its gaming life.The bods at Power A have dropped a series of items worth considering for you Switch 2.Our go-to here is the new Slim Case which is a bargain at just £14.99.Article continues belowOfficially licensed by Nintendo, it has a moulded interior with soft fabric lining that perfectly cups your console, keeping it tightly nested from movement when zipped in.The case has a clean, rugged designIt looks the part too, with a grey tough fabric feel and that all-important Switch 2 logo on the front, bottom right, so you can show off to your pals.‌Inside you can even tuck in 10 game cards for your favourite titles thanks to a dedicated rack area.And that has an integrated play stand for on-the-go gamers who want to put out the magnetic Joy-Cons and have the display stand up in the case at a nice viewable angle where it remains protected while you game outdoors with pals.The play stand doubles as a padded screen protector when the system is inside the case, which is ideal.‌We’ve tried this out and it feels of good quality and well padded to protect your console.You can also get a screen protector from the firm to cover your precious 7.9-inch 1080p LCD screen form a break during a fall.There are two in a pack for £9 and, just like mobile phone screen protectors, they’ll give you an extra layer of cover while not affecting the touch screen mechanisms.‌The pack includes a microfibre cleaning cloth, placement guides, dust removal stickers and applicator.The Mario Time advantage controller for Switch 2Finally, if you want to avoid the Joy-Cons altogether there are new controllers for the Switch 2 to consider.Article continues belowThe best looking one is arguably the Advantage wired controller dubbed ‘Mario Time’ which costs £29 and boasts hall-effect magnetic sensor thumb sticks for fluid gameplay, on board audio controls for your gaming headsets and a cool Super Mario themed look.‌‌‌
    #switch #gamers #can #now #get
    Switch 2 gamers can now get top protection to end the dreaded console drop-and-break
    Accessories firm PowerA have released a series of peripherals and items designed to look after your believed new Switch 2 console to avoid a broken, smashed machine while taking it on-the-goTech14:16, 15 Jun 2025The PowerA Slim case for Switch 2Gamers who have just snapped up their fancy new Switch 2 console need some protection for their latest purchase.Because this fine piece of tech can easily be dropped while gaming onto a hard floor.‌Thankfully, a host of peripherals and accessories are already hitting stores for the Nintendo machine just days after its summertime launch.‌And it means you’ve now got options to protect your pricey device from a nasty fall or screen smash early in its gaming life.The bods at Power A have dropped a series of items worth considering for you Switch 2.Our go-to here is the new Slim Case which is a bargain at just £14.99.Article continues belowOfficially licensed by Nintendo, it has a moulded interior with soft fabric lining that perfectly cups your console, keeping it tightly nested from movement when zipped in.The case has a clean, rugged designIt looks the part too, with a grey tough fabric feel and that all-important Switch 2 logo on the front, bottom right, so you can show off to your pals.‌Inside you can even tuck in 10 game cards for your favourite titles thanks to a dedicated rack area.And that has an integrated play stand for on-the-go gamers who want to put out the magnetic Joy-Cons and have the display stand up in the case at a nice viewable angle where it remains protected while you game outdoors with pals.The play stand doubles as a padded screen protector when the system is inside the case, which is ideal.‌We’ve tried this out and it feels of good quality and well padded to protect your console.You can also get a screen protector from the firm to cover your precious 7.9-inch 1080p LCD screen form a break during a fall.There are two in a pack for £9 and, just like mobile phone screen protectors, they’ll give you an extra layer of cover while not affecting the touch screen mechanisms.‌The pack includes a microfibre cleaning cloth, placement guides, dust removal stickers and applicator.The Mario Time advantage controller for Switch 2Finally, if you want to avoid the Joy-Cons altogether there are new controllers for the Switch 2 to consider.Article continues belowThe best looking one is arguably the Advantage wired controller dubbed ‘Mario Time’ which costs £29 and boasts hall-effect magnetic sensor thumb sticks for fluid gameplay, on board audio controls for your gaming headsets and a cool Super Mario themed look.‌‌‌ #switch #gamers #can #now #get
    WWW.DAILYSTAR.CO.UK
    Switch 2 gamers can now get top protection to end the dreaded console drop-and-break
    Accessories firm PowerA have released a series of peripherals and items designed to look after your believed new Switch 2 console to avoid a broken, smashed machine while taking it on-the-goTech14:16, 15 Jun 2025The PowerA Slim case for Switch 2Gamers who have just snapped up their fancy new Switch 2 console need some protection for their latest purchase.Because this fine piece of tech can easily be dropped while gaming onto a hard floor.‌Thankfully, a host of peripherals and accessories are already hitting stores for the Nintendo machine just days after its summertime launch.‌And it means you’ve now got options to protect your pricey device from a nasty fall or screen smash early in its gaming life.The bods at Power A have dropped a series of items worth considering for you Switch 2.Our go-to here is the new Slim Case which is a bargain at just £14.99.Article continues belowOfficially licensed by Nintendo, it has a moulded interior with soft fabric lining that perfectly cups your console, keeping it tightly nested from movement when zipped in.The case has a clean, rugged designIt looks the part too, with a grey tough fabric feel and that all-important Switch 2 logo on the front, bottom right, so you can show off to your pals.‌Inside you can even tuck in 10 game cards for your favourite titles thanks to a dedicated rack area.And that has an integrated play stand for on-the-go gamers who want to put out the magnetic Joy-Cons and have the display stand up in the case at a nice viewable angle where it remains protected while you game outdoors with pals.The play stand doubles as a padded screen protector when the system is inside the case, which is ideal.‌We’ve tried this out and it feels of good quality and well padded to protect your console.You can also get a screen protector from the firm to cover your precious 7.9-inch 1080p LCD screen form a break during a fall.There are two in a pack for £9 and, just like mobile phone screen protectors, they’ll give you an extra layer of cover while not affecting the touch screen mechanisms.‌The pack includes a microfibre cleaning cloth, placement guides, dust removal stickers and applicator.The Mario Time advantage controller for Switch 2Finally, if you want to avoid the Joy-Cons altogether there are new controllers for the Switch 2 to consider.Article continues belowThe best looking one is arguably the Advantage wired controller dubbed ‘Mario Time’ which costs £29 and boasts hall-effect magnetic sensor thumb sticks for fluid gameplay, on board audio controls for your gaming headsets and a cool Super Mario themed look.‌‌‌
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  • Apple WWDC 2025: News and analysis

    Apple’s Worldwide Developers Conference 2025 saw a range of announcements that offered a glimpse into the future of Apple’s software design and artificial intelligencestrategy, highlighted by a new design language called  Liquid Glass and by Apple Intelligence news.

    Liquid Glass is designed to add translucency and dynamic movement to Apple’s user interface across iPhones, iPads, Macs, Apple Watches, and Apple TVs. The overhaul aims to make interactions with elements like buttons and sidebars adapt contextually.

    However, the real news of WWDC could be what we didn’t see.  Analysts had high expectations for Apple’s AI strategy, and while Apple Intelligence was talked about, many market watchers reported that it lacked the innovation that have come from Google’s and Microsoft’s generative AIrollouts.

    The question of whether Apple is playing catch-up lingered at WWDC 2025, and comments from Apple execs about delays to a significant AI overhaul for Siri were apparently interpreted as a setback by investors, leading to a negative reaction and drop in stock price.

    Follow this page for Computerworld‘s coverage of WWDC25.

    WWDC25 news and analysis

    Apple’s AI Revolution: Insights from WWDC

    June 13, 2025: At Apple’s big developer event, developers were served a feast of AI-related updates, including APIs that let them use Apple Intelligence in their apps and ChatGPT-augmentation from within Xcode. As a development environment, Apple has secured its future, with Macs forming the most computationally performant systems you can affordably purchase for the job.

    For developers, Apple’s tools get a lot better for AI

    June 12, 2025: Apple announced one important AI update at WWDC this week, the introduction of support for third-party large language models such as ChatGPT from within Xcode. It’s a big step that should benefit developers, accelerating app development.

    WWDC 25: What’s new for Apple and the enterprise?

    June 11, 2025: Beyond its new Liquid Glass UI and other major improvements across its operating systems, Apple introduced a hoard of changes, tweaks, and enhancements for IT admins at WWDC 2025.

    What we know so far about Apple’s Liquid Glass UI

    June 10, 2025: What Apple has tried to achieve with Liquid Glass is to bring together the optical quality of glass and the fluidity of liquid to emphasize transparency and lighting when using your devices. 

    WWDC first look: How Apple is improving its ecosystem

    June 9, 2025: While the new user interface design Apple execs highlighted at this year’s Worldwide Developers Conferencemight have been a bit of an eye-candy distraction, Apple’s enterprise users were not forgotten.

    Apple infuses AI into the Vision Pro

    June 8, 2025: Sluggish sales of Apple’s Vision Pro mixed reality headset haven’t dampened the company’s enthusiasm for advancing the device’s 3D computing experience, which now incorporates AI to deliver richer context and experiences.

    WWDC: Apple is about to unlock international business

    June 4, 2025: One of the more exciting pre-WWDC rumors is that Apple is preparing to make language problems go away by implementing focused artificial intelligence in Messages, which will apparently be able to translate incoming and outgoing messages on the fly. 
    #apple #wwdc #news #analysis
    Apple WWDC 2025: News and analysis
    Apple’s Worldwide Developers Conference 2025 saw a range of announcements that offered a glimpse into the future of Apple’s software design and artificial intelligencestrategy, highlighted by a new design language called  Liquid Glass and by Apple Intelligence news. Liquid Glass is designed to add translucency and dynamic movement to Apple’s user interface across iPhones, iPads, Macs, Apple Watches, and Apple TVs. The overhaul aims to make interactions with elements like buttons and sidebars adapt contextually. However, the real news of WWDC could be what we didn’t see.  Analysts had high expectations for Apple’s AI strategy, and while Apple Intelligence was talked about, many market watchers reported that it lacked the innovation that have come from Google’s and Microsoft’s generative AIrollouts. The question of whether Apple is playing catch-up lingered at WWDC 2025, and comments from Apple execs about delays to a significant AI overhaul for Siri were apparently interpreted as a setback by investors, leading to a negative reaction and drop in stock price. Follow this page for Computerworld‘s coverage of WWDC25. WWDC25 news and analysis Apple’s AI Revolution: Insights from WWDC June 13, 2025: At Apple’s big developer event, developers were served a feast of AI-related updates, including APIs that let them use Apple Intelligence in their apps and ChatGPT-augmentation from within Xcode. As a development environment, Apple has secured its future, with Macs forming the most computationally performant systems you can affordably purchase for the job. For developers, Apple’s tools get a lot better for AI June 12, 2025: Apple announced one important AI update at WWDC this week, the introduction of support for third-party large language models such as ChatGPT from within Xcode. It’s a big step that should benefit developers, accelerating app development. WWDC 25: What’s new for Apple and the enterprise? June 11, 2025: Beyond its new Liquid Glass UI and other major improvements across its operating systems, Apple introduced a hoard of changes, tweaks, and enhancements for IT admins at WWDC 2025. What we know so far about Apple’s Liquid Glass UI June 10, 2025: What Apple has tried to achieve with Liquid Glass is to bring together the optical quality of glass and the fluidity of liquid to emphasize transparency and lighting when using your devices.  WWDC first look: How Apple is improving its ecosystem June 9, 2025: While the new user interface design Apple execs highlighted at this year’s Worldwide Developers Conferencemight have been a bit of an eye-candy distraction, Apple’s enterprise users were not forgotten. Apple infuses AI into the Vision Pro June 8, 2025: Sluggish sales of Apple’s Vision Pro mixed reality headset haven’t dampened the company’s enthusiasm for advancing the device’s 3D computing experience, which now incorporates AI to deliver richer context and experiences. WWDC: Apple is about to unlock international business June 4, 2025: One of the more exciting pre-WWDC rumors is that Apple is preparing to make language problems go away by implementing focused artificial intelligence in Messages, which will apparently be able to translate incoming and outgoing messages on the fly.  #apple #wwdc #news #analysis
    WWW.COMPUTERWORLD.COM
    Apple WWDC 2025: News and analysis
    Apple’s Worldwide Developers Conference 2025 saw a range of announcements that offered a glimpse into the future of Apple’s software design and artificial intelligence (AI) strategy, highlighted by a new design language called  Liquid Glass and by Apple Intelligence news. Liquid Glass is designed to add translucency and dynamic movement to Apple’s user interface across iPhones, iPads, Macs, Apple Watches, and Apple TVs. The overhaul aims to make interactions with elements like buttons and sidebars adapt contextually. However, the real news of WWDC could be what we didn’t see.  Analysts had high expectations for Apple’s AI strategy, and while Apple Intelligence was talked about, many market watchers reported that it lacked the innovation that have come from Google’s and Microsoft’s generative AI (genAI) rollouts. The question of whether Apple is playing catch-up lingered at WWDC 2025, and comments from Apple execs about delays to a significant AI overhaul for Siri were apparently interpreted as a setback by investors, leading to a negative reaction and drop in stock price. Follow this page for Computerworld‘s coverage of WWDC25. WWDC25 news and analysis Apple’s AI Revolution: Insights from WWDC June 13, 2025: At Apple’s big developer event, developers were served a feast of AI-related updates, including APIs that let them use Apple Intelligence in their apps and ChatGPT-augmentation from within Xcode. As a development environment, Apple has secured its future, with Macs forming the most computationally performant systems you can affordably purchase for the job. For developers, Apple’s tools get a lot better for AI June 12, 2025: Apple announced one important AI update at WWDC this week, the introduction of support for third-party large language models (LLM) such as ChatGPT from within Xcode. It’s a big step that should benefit developers, accelerating app development. WWDC 25: What’s new for Apple and the enterprise? June 11, 2025: Beyond its new Liquid Glass UI and other major improvements across its operating systems, Apple introduced a hoard of changes, tweaks, and enhancements for IT admins at WWDC 2025. What we know so far about Apple’s Liquid Glass UI June 10, 2025: What Apple has tried to achieve with Liquid Glass is to bring together the optical quality of glass and the fluidity of liquid to emphasize transparency and lighting when using your devices.  WWDC first look: How Apple is improving its ecosystem June 9, 2025: While the new user interface design Apple execs highlighted at this year’s Worldwide Developers Conference (WWDC) might have been a bit of an eye-candy distraction, Apple’s enterprise users were not forgotten. Apple infuses AI into the Vision Pro June 8, 2025: Sluggish sales of Apple’s Vision Pro mixed reality headset haven’t dampened the company’s enthusiasm for advancing the device’s 3D computing experience, which now incorporates AI to deliver richer context and experiences. WWDC: Apple is about to unlock international business June 4, 2025: One of the more exciting pre-WWDC rumors is that Apple is preparing to make language problems go away by implementing focused artificial intelligence in Messages, which will apparently be able to translate incoming and outgoing messages on the fly. 
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  • Too big, fail too

    Inside Apple’s high-gloss standoff with AI ambition and the uncanny choreography of WWDC 2025There was a time when watching an Apple keynote — like Steve Jobs introducing the iPhone in 2007, the masterclass of all masterclasses in product launching — felt like watching a tightrope act. There was suspense. Live demos happened — sometimes they failed, and when they didn’t, the applause was real, not piped through a Dolby mix.These days, that tension is gone. Since 2020, in the wake of the pandemic, Apple events have become pre-recorded masterworks: drone shots sweeping over Apple Park, transitions smoother than a Pixar short, and executives delivering their lines like odd, IRL spatial personas. They move like human renderings: poised, confident, and just robotic enough to raise a brow. The kind of people who, if encountered in real life, would probably light up half a dozen red flags before a handshake is even offered. A case in point: the official “Liquid Glass” UI demo — it’s visually stunning, yes, but also uncanny, like a concept reel that forgot it needed to ship. that’s the paradox. Not only has Apple trimmed down the content of WWDC, it’s also polished the delivery into something almost inhumanly controlled. Every keynote beat feels engineered to avoid risk, reduce friction, and glide past doubt. But in doing so, something vital slips away: the tension, the spontaneity, the sense that the future is being made, not just performed.Just one year earlier, WWDC 2024 opened with a cinematic cold open “somewhere over California”: Schiller piloting an Apple-branded plane, iPod in hand, muttering “I’m getting too old for this stuff.” A perfect mix of Lethal Weapon camp and a winking message that yes, Classic-Apple was still at the controls — literally — flying its senior leadership straight toward Cupertino. Out the hatch, like high-altitude paratroopers of optimism, leapt the entire exec team, with Craig Federighi, always the go-to for Apple’s auto-ironic set pieces, leading the charge, donning a helmet literally resembling his own legendary mane. It was peak-bold, bizarre, and unmistakably Apple. That intro now reads like the final act of full-throttle confidence.This year’s WWDC offered a particularly crisp contrast. Aside from the new intro — which features Craig Federighi drifting an F1-style race car across the inner rooftop ring of Apple Park as a “therapy session”, a not-so-subtle nod to the upcoming Formula 1 blockbuster but also to the accountability for the failure to deliver the system-wide AI on time — WWDC 2025 pulled back dramatically. The new “Apple Intelligence” was introduced in a keynote with zero stumbles, zero awkward transitions, and visuals so pristine they could have been rendered on a Vision Pro. Not only had the scope of WWDC been trimmed down to safer talking points, but even the tone had shifted — less like a tech summit, more like a handsomely lit containment-mode seminar. And that, perhaps, was the problem. The presentation wasn’t a reveal — it was a performance. And performances can be edited in post. Demos can’t.So when Apple in march 2025 quietly admitted, for the first time, in a formal press release addressed to reporters like John Gruber, that the personalized Siri and system-wide AI features would be delayed — the reaction wasn’t outrage. It was something subtler: disillusionment. Gruber’s response cracked the façade wide open. His post opened a slow but persistent wave of unease, rippling through developer Slack channels and private comment threads alike. John Gruber’s reaction, published under the headline “Something is rotten in the State of Cupertino”, was devastating. His critique opened the floodgates to a wave of murmurs and public unease among developers and insiders, many of whom had begun to question what was really happening at the helm of key divisions central to Apple’s future.Many still believe Apple is the only company truly capable of pulling off hardware-software integrated AI at scale. But there’s a sense that the company is now operating in damage-control mode. The delay didn’t just push back a feature — it disrupted the entire strategic arc of WWDC 2025. What could have been a milestone in system-level AI became a cautious sidestep, repackaged through visual polish and feature tweaks. The result: a presentation focused on UI refinements and safe bets, far removed from the sweeping revolution that had been teased as the main selling point for promoting the iPhone 16 launch, “Built for Apple Intelligence”.That tension surfaced during Joanna Stern’s recent live interview with Craig Federighi and Greg Joswiak. These are two of Apple’s most media-savvy execs, and yet, in a setting where questions weren’t scripted, you could see the seams. Their usual fluency gave way to something stiffer. More careful. Less certain. And even the absences speak volumes: for the first time in a decade, no one from Apple’s top team joined John Gruber’s Talk Show at WWDC. It wasn’t a scheduling fluke — nor a petty retaliation for Gruber’s damning March article. It was a retreat — one that Stratechery’s Ben Thompson described as exactly that: a strategic fallback, not a brave reset.Meanwhile, the keynote narrative quietly shifted from AI ambition to UI innovation: new visual effects, tighter integration, call screening. Credit here goes to Alan Dye — Apple VP of Human Interface Design and one of the last remaining members of Jony Ive’s inner circle not yet absorbed into LoveFrom — whose long-arc work on interface aesthetics, from the early stages of the Dynamic Island onward, is finally starting to click into place. This is classic Apple: refinement as substance, design as coherence. But it was meant to be the cherry on top of a much deeper AI-system transformation — not the whole sundae. All useful. All safe. And yet, the thing that Apple could uniquely deliver — a seamless, deeply integrated, user-controlled and privacy-safe Apple Intelligence — is now the thing it seems most reluctant to show.There is no doubt the groundwork has been laid. And to Apple’s credit, Jason Snell notes that the company is shifting gears, scaling ambitions to something that feels more tangible. But in scaling back the risk, something else has been scaled back too: the willingness to look your audience of stakeholders, developers and users live, in the eye, and show the future for how you have carefully crafted it and how you can put it in the market immediately, or in mere weeks. Showing things as they are, or as they will be very soon. Rehearsed, yes, but never faked.Even James Dyson’s live demo of a new vacuum showed more courage. No camera cuts. No soft lighting. Just a human being, showing a thing. It might have sucked, literally or figuratively. But it didn’t. And it stuck. That’s what feels missing in Cupertino.Some have started using the term glasslighting — a coined pun blending Apple’s signature glassy aesthetics with the soft manipulations of marketing, like a gentle fog of polished perfection that leaves expectations quietly disoriented. It’s not deception. It’s damage control. But that instinct, understandable as it is, doesn’t build momentum. It builds inertia. And inertia doesn’t sell intelligence. It only delays the reckoning.Before the curtain falls, it’s hard not to revisit the uncanny polish of Apple’s speakers presence. One might start to wonder whether Apple is really late on AI — or whether it’s simply developed such a hyper-advanced internal model that its leadership team has been replaced by real-time human avatars, flawlessly animated, fed directly by the Neural Engine. Not the constrained humanity of two floating eyes behind an Apple Vision headset, but full-on flawless embodiment — if this is Apple’s augmented AI at work, it may be the only undisclosed and underpromised demo actually shipping.OS30 live demoMeanwhile, just as Apple was soft-pedaling its A.I. story with maximum visual polish, a very different tone landed from across the bay: Sam Altman and Jony Ive, sitting in a bar, talking about the future. stage. No teleprompter. No uncanny valley. Just two “old friends”, with one hell of a budget, quietly sketching the next era of computing. A vision Apple once claimed effortlessly.There’s still the question of whether Apple, as many hope, can reclaim — and lock down — that leadership for itself. A healthy dose of competition, at the very least, can only help.Too big, fail too was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.
    #too #big #fail
    Too big, fail too
    Inside Apple’s high-gloss standoff with AI ambition and the uncanny choreography of WWDC 2025There was a time when watching an Apple keynote — like Steve Jobs introducing the iPhone in 2007, the masterclass of all masterclasses in product launching — felt like watching a tightrope act. There was suspense. Live demos happened — sometimes they failed, and when they didn’t, the applause was real, not piped through a Dolby mix.These days, that tension is gone. Since 2020, in the wake of the pandemic, Apple events have become pre-recorded masterworks: drone shots sweeping over Apple Park, transitions smoother than a Pixar short, and executives delivering their lines like odd, IRL spatial personas. They move like human renderings: poised, confident, and just robotic enough to raise a brow. The kind of people who, if encountered in real life, would probably light up half a dozen red flags before a handshake is even offered. A case in point: the official “Liquid Glass” UI demo — it’s visually stunning, yes, but also uncanny, like a concept reel that forgot it needed to ship. that’s the paradox. Not only has Apple trimmed down the content of WWDC, it’s also polished the delivery into something almost inhumanly controlled. Every keynote beat feels engineered to avoid risk, reduce friction, and glide past doubt. But in doing so, something vital slips away: the tension, the spontaneity, the sense that the future is being made, not just performed.Just one year earlier, WWDC 2024 opened with a cinematic cold open “somewhere over California”: Schiller piloting an Apple-branded plane, iPod in hand, muttering “I’m getting too old for this stuff.” A perfect mix of Lethal Weapon camp and a winking message that yes, Classic-Apple was still at the controls — literally — flying its senior leadership straight toward Cupertino. Out the hatch, like high-altitude paratroopers of optimism, leapt the entire exec team, with Craig Federighi, always the go-to for Apple’s auto-ironic set pieces, leading the charge, donning a helmet literally resembling his own legendary mane. It was peak-bold, bizarre, and unmistakably Apple. That intro now reads like the final act of full-throttle confidence.This year’s WWDC offered a particularly crisp contrast. Aside from the new intro — which features Craig Federighi drifting an F1-style race car across the inner rooftop ring of Apple Park as a “therapy session”, a not-so-subtle nod to the upcoming Formula 1 blockbuster but also to the accountability for the failure to deliver the system-wide AI on time — WWDC 2025 pulled back dramatically. The new “Apple Intelligence” was introduced in a keynote with zero stumbles, zero awkward transitions, and visuals so pristine they could have been rendered on a Vision Pro. Not only had the scope of WWDC been trimmed down to safer talking points, but even the tone had shifted — less like a tech summit, more like a handsomely lit containment-mode seminar. And that, perhaps, was the problem. The presentation wasn’t a reveal — it was a performance. And performances can be edited in post. Demos can’t.So when Apple in march 2025 quietly admitted, for the first time, in a formal press release addressed to reporters like John Gruber, that the personalized Siri and system-wide AI features would be delayed — the reaction wasn’t outrage. It was something subtler: disillusionment. Gruber’s response cracked the façade wide open. His post opened a slow but persistent wave of unease, rippling through developer Slack channels and private comment threads alike. John Gruber’s reaction, published under the headline “Something is rotten in the State of Cupertino”, was devastating. His critique opened the floodgates to a wave of murmurs and public unease among developers and insiders, many of whom had begun to question what was really happening at the helm of key divisions central to Apple’s future.Many still believe Apple is the only company truly capable of pulling off hardware-software integrated AI at scale. But there’s a sense that the company is now operating in damage-control mode. The delay didn’t just push back a feature — it disrupted the entire strategic arc of WWDC 2025. What could have been a milestone in system-level AI became a cautious sidestep, repackaged through visual polish and feature tweaks. The result: a presentation focused on UI refinements and safe bets, far removed from the sweeping revolution that had been teased as the main selling point for promoting the iPhone 16 launch, “Built for Apple Intelligence”.That tension surfaced during Joanna Stern’s recent live interview with Craig Federighi and Greg Joswiak. These are two of Apple’s most media-savvy execs, and yet, in a setting where questions weren’t scripted, you could see the seams. Their usual fluency gave way to something stiffer. More careful. Less certain. And even the absences speak volumes: for the first time in a decade, no one from Apple’s top team joined John Gruber’s Talk Show at WWDC. It wasn’t a scheduling fluke — nor a petty retaliation for Gruber’s damning March article. It was a retreat — one that Stratechery’s Ben Thompson described as exactly that: a strategic fallback, not a brave reset.Meanwhile, the keynote narrative quietly shifted from AI ambition to UI innovation: new visual effects, tighter integration, call screening. Credit here goes to Alan Dye — Apple VP of Human Interface Design and one of the last remaining members of Jony Ive’s inner circle not yet absorbed into LoveFrom — whose long-arc work on interface aesthetics, from the early stages of the Dynamic Island onward, is finally starting to click into place. This is classic Apple: refinement as substance, design as coherence. But it was meant to be the cherry on top of a much deeper AI-system transformation — not the whole sundae. All useful. All safe. And yet, the thing that Apple could uniquely deliver — a seamless, deeply integrated, user-controlled and privacy-safe Apple Intelligence — is now the thing it seems most reluctant to show.There is no doubt the groundwork has been laid. And to Apple’s credit, Jason Snell notes that the company is shifting gears, scaling ambitions to something that feels more tangible. But in scaling back the risk, something else has been scaled back too: the willingness to look your audience of stakeholders, developers and users live, in the eye, and show the future for how you have carefully crafted it and how you can put it in the market immediately, or in mere weeks. Showing things as they are, or as they will be very soon. Rehearsed, yes, but never faked.Even James Dyson’s live demo of a new vacuum showed more courage. No camera cuts. No soft lighting. Just a human being, showing a thing. It might have sucked, literally or figuratively. But it didn’t. And it stuck. That’s what feels missing in Cupertino.Some have started using the term glasslighting — a coined pun blending Apple’s signature glassy aesthetics with the soft manipulations of marketing, like a gentle fog of polished perfection that leaves expectations quietly disoriented. It’s not deception. It’s damage control. But that instinct, understandable as it is, doesn’t build momentum. It builds inertia. And inertia doesn’t sell intelligence. It only delays the reckoning.Before the curtain falls, it’s hard not to revisit the uncanny polish of Apple’s speakers presence. One might start to wonder whether Apple is really late on AI — or whether it’s simply developed such a hyper-advanced internal model that its leadership team has been replaced by real-time human avatars, flawlessly animated, fed directly by the Neural Engine. Not the constrained humanity of two floating eyes behind an Apple Vision headset, but full-on flawless embodiment — if this is Apple’s augmented AI at work, it may be the only undisclosed and underpromised demo actually shipping.OS30 live demoMeanwhile, just as Apple was soft-pedaling its A.I. story with maximum visual polish, a very different tone landed from across the bay: Sam Altman and Jony Ive, sitting in a bar, talking about the future. stage. No teleprompter. No uncanny valley. Just two “old friends”, with one hell of a budget, quietly sketching the next era of computing. A vision Apple once claimed effortlessly.There’s still the question of whether Apple, as many hope, can reclaim — and lock down — that leadership for itself. A healthy dose of competition, at the very least, can only help.Too big, fail too was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story. #too #big #fail
    UXDESIGN.CC
    Too big, fail too
    Inside Apple’s high-gloss standoff with AI ambition and the uncanny choreography of WWDC 2025There was a time when watching an Apple keynote — like Steve Jobs introducing the iPhone in 2007, the masterclass of all masterclasses in product launching — felt like watching a tightrope act. There was suspense. Live demos happened — sometimes they failed, and when they didn’t, the applause was real, not piped through a Dolby mix.These days, that tension is gone. Since 2020, in the wake of the pandemic, Apple events have become pre-recorded masterworks: drone shots sweeping over Apple Park, transitions smoother than a Pixar short, and executives delivering their lines like odd, IRL spatial personas. They move like human renderings: poised, confident, and just robotic enough to raise a brow. The kind of people who, if encountered in real life, would probably light up half a dozen red flags before a handshake is even offered. A case in point: the official “Liquid Glass” UI demo — it’s visually stunning, yes, but also uncanny, like a concept reel that forgot it needed to ship.https://medium.com/media/fcb3b16cc42621ba32153aff80ea1805/hrefAnd that’s the paradox. Not only has Apple trimmed down the content of WWDC, it’s also polished the delivery into something almost inhumanly controlled. Every keynote beat feels engineered to avoid risk, reduce friction, and glide past doubt. But in doing so, something vital slips away: the tension, the spontaneity, the sense that the future is being made, not just performed.Just one year earlier, WWDC 2024 opened with a cinematic cold open “somewhere over California”:https://medium.com/media/f97f45387353363264d99c341d4571b0/hrefPhil Schiller piloting an Apple-branded plane, iPod in hand, muttering “I’m getting too old for this stuff.” A perfect mix of Lethal Weapon camp and a winking message that yes, Classic-Apple was still at the controls — literally — flying its senior leadership straight toward Cupertino. Out the hatch, like high-altitude paratroopers of optimism, leapt the entire exec team, with Craig Federighi, always the go-to for Apple’s auto-ironic set pieces, leading the charge, donning a helmet literally resembling his own legendary mane. It was peak-bold, bizarre, and unmistakably Apple. That intro now reads like the final act of full-throttle confidence.This year’s WWDC offered a particularly crisp contrast. Aside from the new intro — which features Craig Federighi drifting an F1-style race car across the inner rooftop ring of Apple Park as a “therapy session”, a not-so-subtle nod to the upcoming Formula 1 blockbuster but also to the accountability for the failure to deliver the system-wide AI on time — WWDC 2025 pulled back dramatically. The new “Apple Intelligence” was introduced in a keynote with zero stumbles, zero awkward transitions, and visuals so pristine they could have been rendered on a Vision Pro. Not only had the scope of WWDC been trimmed down to safer talking points, but even the tone had shifted — less like a tech summit, more like a handsomely lit containment-mode seminar. And that, perhaps, was the problem. The presentation wasn’t a reveal — it was a performance. And performances can be edited in post. Demos can’t.So when Apple in march 2025 quietly admitted, for the first time, in a formal press release addressed to reporters like John Gruber, that the personalized Siri and system-wide AI features would be delayed — the reaction wasn’t outrage. It was something subtler: disillusionment. Gruber’s response cracked the façade wide open. His post opened a slow but persistent wave of unease, rippling through developer Slack channels and private comment threads alike. John Gruber’s reaction, published under the headline “Something is rotten in the State of Cupertino”, was devastating. His critique opened the floodgates to a wave of murmurs and public unease among developers and insiders, many of whom had begun to question what was really happening at the helm of key divisions central to Apple’s future.Many still believe Apple is the only company truly capable of pulling off hardware-software integrated AI at scale. But there’s a sense that the company is now operating in damage-control mode. The delay didn’t just push back a feature — it disrupted the entire strategic arc of WWDC 2025. What could have been a milestone in system-level AI became a cautious sidestep, repackaged through visual polish and feature tweaks. The result: a presentation focused on UI refinements and safe bets, far removed from the sweeping revolution that had been teased as the main selling point for promoting the iPhone 16 launch, “Built for Apple Intelligence”.That tension surfaced during Joanna Stern’s recent live interview with Craig Federighi and Greg Joswiak. These are two of Apple’s most media-savvy execs, and yet, in a setting where questions weren’t scripted, you could see the seams. Their usual fluency gave way to something stiffer. More careful. Less certain. And even the absences speak volumes: for the first time in a decade, no one from Apple’s top team joined John Gruber’s Talk Show at WWDC. It wasn’t a scheduling fluke — nor a petty retaliation for Gruber’s damning March article. It was a retreat — one that Stratechery’s Ben Thompson described as exactly that: a strategic fallback, not a brave reset.Meanwhile, the keynote narrative quietly shifted from AI ambition to UI innovation: new visual effects, tighter integration, call screening. Credit here goes to Alan Dye — Apple VP of Human Interface Design and one of the last remaining members of Jony Ive’s inner circle not yet absorbed into LoveFrom — whose long-arc work on interface aesthetics, from the early stages of the Dynamic Island onward, is finally starting to click into place. This is classic Apple: refinement as substance, design as coherence. But it was meant to be the cherry on top of a much deeper AI-system transformation — not the whole sundae. All useful. All safe. And yet, the thing that Apple could uniquely deliver — a seamless, deeply integrated, user-controlled and privacy-safe Apple Intelligence — is now the thing it seems most reluctant to show.There is no doubt the groundwork has been laid. And to Apple’s credit, Jason Snell notes that the company is shifting gears, scaling ambitions to something that feels more tangible. But in scaling back the risk, something else has been scaled back too: the willingness to look your audience of stakeholders, developers and users live, in the eye, and show the future for how you have carefully crafted it and how you can put it in the market immediately, or in mere weeks. Showing things as they are, or as they will be very soon. Rehearsed, yes, but never faked.Even James Dyson’s live demo of a new vacuum showed more courage. No camera cuts. No soft lighting. Just a human being, showing a thing. It might have sucked, literally or figuratively. But it didn’t. And it stuck. That’s what feels missing in Cupertino.Some have started using the term glasslighting — a coined pun blending Apple’s signature glassy aesthetics with the soft manipulations of marketing, like a gentle fog of polished perfection that leaves expectations quietly disoriented. It’s not deception. It’s damage control. But that instinct, understandable as it is, doesn’t build momentum. It builds inertia. And inertia doesn’t sell intelligence. It only delays the reckoning.Before the curtain falls, it’s hard not to revisit the uncanny polish of Apple’s speakers presence. One might start to wonder whether Apple is really late on AI — or whether it’s simply developed such a hyper-advanced internal model that its leadership team has been replaced by real-time human avatars, flawlessly animated, fed directly by the Neural Engine. Not the constrained humanity of two floating eyes behind an Apple Vision headset, but full-on flawless embodiment — if this is Apple’s augmented AI at work, it may be the only undisclosed and underpromised demo actually shipping.OS30 live demoMeanwhile, just as Apple was soft-pedaling its A.I. story with maximum visual polish, a very different tone landed from across the bay: Sam Altman and Jony Ive, sitting in a bar, talking about the future.https://medium.com/media/5cdea73d7fde0b538e038af1990afa44/hrefNo stage. No teleprompter. No uncanny valley. Just two “old friends”, with one hell of a budget, quietly sketching the next era of computing. A vision Apple once claimed effortlessly.There’s still the question of whether Apple, as many hope, can reclaim — and lock down — that leadership for itself. A healthy dose of competition, at the very least, can only help.Too big, fail too was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.
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