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2025-05-30 13:53:30 ·

These crypto detectives helped crack North Korea’s latest $1.5 billion blockchain heist

Crypto criminals can’t hide

The single largest cryptocurrency heist in history took place one day in late February, when hackers exploited system vulnerabilities in Bybit, a Dubai-based crypto exchange, siphoning off a whopping billion in digital assets within minutes.

Bybit’s security team immediately launched an investigation that would eventually involve the FBI and several blockchain intelligence companies. Among those involved from the beginning were the experts at TRM Labs, a San Francisco-based company of around 300 that analyzes the blockchain networks which power cryptocurrency transactions to investigate—and prevent—fraud and financial crimes.

“Literally from the first minutes, we were involved,” says Ari Redbord, the company’s global head of policy, “working with Bybit and law enforcement partners like the FBI to track and trace funds.”

The attack was soon attributed to a North Korean state-sponsored hacker organization commonly known as Lazarus Group. Lazarus has been blamed for a series of high-profile cybercrimes in recent years, including the 2014 hack on Sony Pictures Entertainment, the 2016 digital heist from the Bangladeshi central bank and, more recently, billions of dollars in digital currency thefts. TRM was among the first to attribute the Bybit attack after detecting an overlap between the blockchain resources used here and those used in Lazarus’s previous thefts. Since then, the company has harnessed its expertise in tracking crypto to keep law enforcement abreast of where the stolen funds are headed, following them from blockchain to blockchain and through clever concealment mechanisms. “We were very much built for an investigation like this,” Redbord says.

Today, TRM’s investigators probe cryptocurrency thefts, ransomware attacks, and phishing scams. They help investigate other crimes that involve digital currencies, from child pornography to drug trafficking. The company’s free, public platform Chainabuse, launched in 2022, helps people report fraud, hacking, blackmail, and other crypto-related crimes. Clients in the cryptocurrency and finance industries harness the company’s software and data about blockchain transactions to identify funds associated with criminal activity and to flag suspicious transactions. Law enforcement agencies around the world enlist TRM’s tools—and sometimes even the company’s own investigators.

Demand for such investigators is growing. TRM—which stands for Token Relationship Management—has raised about million in total funding to date, from notable backers that include the venture arms of PayPal, American Express, and Citi, as well as Goldman Sachs. The investment bank led TRM’s most recent, late-stage funding round, which closed in January for an undisclosed amount, according to the research firm PitchBook.

Meanwhile, the crypto ecosystem is likely to experience positive growth throughout 2025, according to a recent analysis by PitchBook. So too will crypto crimes: Illicit operations took billion worth of crypto last year, according to Chainalysis, another blockchain security company—far more than the roughly billion in venture capital funding that flowed into the above-board crypto sector in the same span, and more even than crypto’s 2022 VC funding peak of billion.

Roles like TRM’s will become more urgent if the government continues to abdicate its regulatory duties. Last month, the Trump administration shuttered a Justice Department unit that targeted crypto-related crimes. Yet crypto sits at the nexus of so many of the president’s domestic interests—fentanyl, counterterrorism, border security, and fraud. For TRM and rivals like Chainalysis and Elliptic, all of which have already won millions of dollars in federal contracts, the future is bright.

From NFTs to crypto fraud

One paradox of Bitcoin, Ethereum, and other cryptocurrency systems is that while they’re widely thought to provide anonymity, with users exchanging funds based not on real names and physical addresses, but on so-called digital addresses—unique and lengthy strings of alphanumeric characters that serve as a given account’s sole identifier—the records of those transactions are still public. A common ledger logs every payment, tying each transaction to those that came before, all the way back to the tokens’ minting.

And once information becomes known about one transaction and the people or organizations behind the addresses involved, it becomes possible to trace those funds back and forth through time and from address to address. That allows clever observers to follow the money and deduce where funds came from, who other counterparties may be, and which transactions likely involved some of the same parties, like how investigators might piece together who used an anonymous burner phone based on the numbers they called.

It’s a limitation to anonymity that Bitcoin’s pseudonymous creator Satoshi Nakamoto alluded to in the groundbreaking paper describing cryptocurrency’s underpinnings. And it’s one that computer scientist Sarah Meiklejohn and colleagues at the University of California San Diego showed to be a reality in a widely cited 2013 paper that demonstrated concretely how Bitcoins could be grouped by likely common owner—and how those owners could sometimes be identified from a database of known addresses. And that database, Meiklejohn and colleagues showed, could be assembled by a determined researcher simply doing ordinary business on the blockchain and recording the addresses used by the various vendors, exchanges, and other parties they transact with.

While not the first company to run with Meiklejohn’s ideas on tracking the transfer of cryptocurrencies—rival Chainalysis, for one, launched in 2014—TRM offered the first-ever platform compatible with the Ethereum blockchain, widely used both for its own currency and assets like non-fungible tokens, or NFTs. At the time, “all of these blockchain intelligence companies had built their entire data architecture on the Bitcoin blockchain,” Redbord says, “because Bitcoin was entirely synonymous with cryptocurrency, and vice versa.”

TRM began in 2018 as CEO Esteban Castaño and CTO Rahul Raina’s effort to capitalize on NFTs’ trendiness. After demoing an easy-to-use analytics tool they’d built to help understand NFT market movement to a friend with his own blockchain-based startup, Castaño and Raina decided to pivot. Their creation could be its own product with wide appeal—the same blockchains which track NFTs also manage cryptocurrencies—Castaño says that while “nobody had ever gotten excited about any of the other NFT applications we were building,” this was different. Describing their friend and his employees’ reactions, he says, “it was the first time they’d seen on-chain activity visualized in a way they could understand.”

Talking to potential customers soon revealed a critical use case beyond basic customer analytics: understanding the flow of funds on the blockchain to avoid unwittingly participating in money laundering. A now-pivoted TRM publicly launched in 2019 with a tool it planned to sell to blockchain businesses looking to comply with anti-money-laundering regulations. But a more proactive use case soon arose that suggested even bigger opportunities.

A friend reached out to say he’d fallen victim to a cryptocurrency hack and wanted to know if TRM could help find the missing money. With the company’s tool, “we could see in clear daylight where the money was,” Castaño says. “So we got in touch with the Secret Service, we got in touch with the FBI, and that was the initial pull into that market.”

By the time TRM Labs emerged from Y Combinator, in 2019, fighting and preventing fraud and other crime had become its primary focus.

‘They’re threat hunters’

Many TRM senior leaders and investigators honed their expertise over years in law enforcement, working at police agencies across the world. Redbord, the global policy head, served for more than a decade as a U.S. federal prosecutor and spent two years working on money laundering and national security at the Treasury Department before joining the company. Chris Janczewski, head of global investigations, previously served as a special agent at IRS Criminal Investigations, where he was instrumental in recovering cryptocurrency stolen in the infamous 2016 hack on the Bitfinex exchange; in the time between theft and recovery, the digital coins’ value had ballooned to billion, making it the largest federal government seizure in history. The laptop Janczewski used in the investigation is now in the Smithsonian’s permanent collection.

“They’re threat hunters,” Redbord says of TRM’s investigators. “Our terror financing expert is out there communicating on password-protected Telegram channels with mujahideen, who will send him a crypto address. He’ll take that address and label it terror financing, and then we use AI and machine learning to build on that attribution.”

With investigators around the globe, the company is able to track illicit funds around the clock. “Things like Bybit, you can’t have just one investigator doing that,” says TRM senior investigator Jonno Newman.

Being based in Australia, in a time zone close to that of North Korea, made it easy for Newman to help out in the early days of the still-ongoing Bybit investigation. It also helped that he had previously led TRM’s investigation into an earlier hack attributed to North Korea, in 2023, where more than million in cryptocurrency was reported stolen from thousands of blockchain addresses on the digital coin storage tool Atomic Wallet.

Then, Newman says, the hackers began obfuscating the stolen funds’ origins and ultimate destination, shuffling their plunder between different virtual addresses and cryptocurrencies. They relied on so-called mixers, which hold and combine coins from multiple sources before disbursing them to new addresses, and cross-chain bridges, which let users convert funds from one cryptocurrency to another. Hackers would later use a similar playbook in moving the Bybit funds.

As a result of TRM’s automated fund tracker across bridges, a service it has offered since 2022—an industry first, CEO Castaño says—investigators were able to closely monitor where the Atomic Wallet funds headed, tipping off law enforcement as needed about opportunities to freeze or seize them. “It was early mornings and late nights trying to keep up with the laundering process.” says Newman of the investigation. The former head of South Australia Police’s cybercrime training and prevention unit and author of a recent children’s book about the crypto world, he says “it becomes this almost cat-and-mouse game about where they are going to go next.”

TRM’s products at least make the game playable. “When you’re following the money, it used to be that you would reach a dead end when the money went to a different blockchain,” Castaño says. “But with TRM, tracing across blockchains is seamless.”

Cautious optimism for blockchain security

Not everyone believes TRM’s tech can fully deliver on its promise, at least from a legal perspective. J.W. Verret, an associate professor at George Mason University’s Antonin Scalia Law School who has testified as an expert witness in crypto-related matters, cautions that most testimony based on blockchain forensics tools should be viewed as potentially fallible, “They are useful for developing leads at the start of an investigation,” he says, but can be overly relied on like “the long history of junk forensic science—handwriting analysis, bitemark analysis, stuff that’s all kind of later proven to be unreliable.” For its part, Verret says, TRM Labs offers tools that are less prone than some of its competitors to false positives because the company is more careful about how it establishes associations between blockchain addresses and criminal activity.

Meanwhile, last September, TRM announced the creation of the T3 Financial Crime Unit, a partnership with the organizations behind the Tron blockchain and Tether stablecoins to combat the use of those technologies for money laundering. By January, TRM said the partnership had helped freeze more than million in USDT—Tether’s stablecoin pegged in value to the U.S. dollar—found to be tied to criminal activity. That figure has since more than doubled, with the total now including nearly million linked to the massive Bybit heist.

“In the seven months since launch, T3 has worked with law enforcement to freeze over million linked to illicit activity ranging from terror financing to money laundering to fraud,” Castaño says. “And when you think about how much crime is financially motivated, adding a million expense to criminals’ balance sheet is a huge win for deterring crime.”

But even as TRM jockeys for pole position in a competitive industry, cybercriminals continue to develop new methods of stealing and hiding funds through complex blockchain machinations, often by taking advantage of crypto efficiency gains that make it easier to move more money faster. That will only continue as criminals deploy AI to automate scams and potentially even money laundering—and investigators use new AI and machine learning techniques, along with ever-growing blockchain datasets, to track them more efficiently and coordinate with law enforcement to stop them and seize their funds.

And since blockchain ledgers last forever, crypto criminals are risking more than perhaps they realize, according to Castaño. “You’re betting not only that TRM and law enforcement won’t be able to identify your illicit activity today, but that we won’t be able to do it in the future,” he says. “Because the record is permanent.” And that’s the most powerful advantage investigators possess.
#these #crypto #detectives #helped #crack

These crypto detectives helped crack North Korea’s latest $1.5 billion blockchain heist
Crypto criminals can’t hide The single largest cryptocurrency heist in history took place one day in late February, when hackers exploited system vulnerabilities in Bybit, a Dubai-based crypto exchange, siphoning off a whopping billion in digital assets within minutes. Bybit’s security team immediately launched an investigation that would eventually involve the FBI and several blockchain intelligence companies. Among those involved from the beginning were the experts at TRM Labs, a San Francisco-based company of around 300 that analyzes the blockchain networks which power cryptocurrency transactions to investigate—and prevent—fraud and financial crimes. “Literally from the first minutes, we were involved,” says Ari Redbord, the company’s global head of policy, “working with Bybit and law enforcement partners like the FBI to track and trace funds.” The attack was soon attributed to a North Korean state-sponsored hacker organization commonly known as Lazarus Group. Lazarus has been blamed for a series of high-profile cybercrimes in recent years, including the 2014 hack on Sony Pictures Entertainment, the 2016 digital heist from the Bangladeshi central bank and, more recently, billions of dollars in digital currency thefts. TRM was among the first to attribute the Bybit attack after detecting an overlap between the blockchain resources used here and those used in Lazarus’s previous thefts. Since then, the company has harnessed its expertise in tracking crypto to keep law enforcement abreast of where the stolen funds are headed, following them from blockchain to blockchain and through clever concealment mechanisms. “We were very much built for an investigation like this,” Redbord says. Today, TRM’s investigators probe cryptocurrency thefts, ransomware attacks, and phishing scams. They help investigate other crimes that involve digital currencies, from child pornography to drug trafficking. The company’s free, public platform Chainabuse, launched in 2022, helps people report fraud, hacking, blackmail, and other crypto-related crimes. Clients in the cryptocurrency and finance industries harness the company’s software and data about blockchain transactions to identify funds associated with criminal activity and to flag suspicious transactions. Law enforcement agencies around the world enlist TRM’s tools—and sometimes even the company’s own investigators. Demand for such investigators is growing. TRM—which stands for Token Relationship Management—has raised about million in total funding to date, from notable backers that include the venture arms of PayPal, American Express, and Citi, as well as Goldman Sachs. The investment bank led TRM’s most recent, late-stage funding round, which closed in January for an undisclosed amount, according to the research firm PitchBook. Meanwhile, the crypto ecosystem is likely to experience positive growth throughout 2025, according to a recent analysis by PitchBook. So too will crypto crimes: Illicit operations took billion worth of crypto last year, according to Chainalysis, another blockchain security company—far more than the roughly billion in venture capital funding that flowed into the above-board crypto sector in the same span, and more even than crypto’s 2022 VC funding peak of billion. Roles like TRM’s will become more urgent if the government continues to abdicate its regulatory duties. Last month, the Trump administration shuttered a Justice Department unit that targeted crypto-related crimes. Yet crypto sits at the nexus of so many of the president’s domestic interests—fentanyl, counterterrorism, border security, and fraud. For TRM and rivals like Chainalysis and Elliptic, all of which have already won millions of dollars in federal contracts, the future is bright. From NFTs to crypto fraud One paradox of Bitcoin, Ethereum, and other cryptocurrency systems is that while they’re widely thought to provide anonymity, with users exchanging funds based not on real names and physical addresses, but on so-called digital addresses—unique and lengthy strings of alphanumeric characters that serve as a given account’s sole identifier—the records of those transactions are still public. A common ledger logs every payment, tying each transaction to those that came before, all the way back to the tokens’ minting. And once information becomes known about one transaction and the people or organizations behind the addresses involved, it becomes possible to trace those funds back and forth through time and from address to address. That allows clever observers to follow the money and deduce where funds came from, who other counterparties may be, and which transactions likely involved some of the same parties, like how investigators might piece together who used an anonymous burner phone based on the numbers they called. It’s a limitation to anonymity that Bitcoin’s pseudonymous creator Satoshi Nakamoto alluded to in the groundbreaking paper describing cryptocurrency’s underpinnings. And it’s one that computer scientist Sarah Meiklejohn and colleagues at the University of California San Diego showed to be a reality in a widely cited 2013 paper that demonstrated concretely how Bitcoins could be grouped by likely common owner—and how those owners could sometimes be identified from a database of known addresses. And that database, Meiklejohn and colleagues showed, could be assembled by a determined researcher simply doing ordinary business on the blockchain and recording the addresses used by the various vendors, exchanges, and other parties they transact with. While not the first company to run with Meiklejohn’s ideas on tracking the transfer of cryptocurrencies—rival Chainalysis, for one, launched in 2014—TRM offered the first-ever platform compatible with the Ethereum blockchain, widely used both for its own currency and assets like non-fungible tokens, or NFTs. At the time, “all of these blockchain intelligence companies had built their entire data architecture on the Bitcoin blockchain,” Redbord says, “because Bitcoin was entirely synonymous with cryptocurrency, and vice versa.” TRM began in 2018 as CEO Esteban Castaño and CTO Rahul Raina’s effort to capitalize on NFTs’ trendiness. After demoing an easy-to-use analytics tool they’d built to help understand NFT market movement to a friend with his own blockchain-based startup, Castaño and Raina decided to pivot. Their creation could be its own product with wide appeal—the same blockchains which track NFTs also manage cryptocurrencies—Castaño says that while “nobody had ever gotten excited about any of the other NFT applications we were building,” this was different. Describing their friend and his employees’ reactions, he says, “it was the first time they’d seen on-chain activity visualized in a way they could understand.” Talking to potential customers soon revealed a critical use case beyond basic customer analytics: understanding the flow of funds on the blockchain to avoid unwittingly participating in money laundering. A now-pivoted TRM publicly launched in 2019 with a tool it planned to sell to blockchain businesses looking to comply with anti-money-laundering regulations. But a more proactive use case soon arose that suggested even bigger opportunities. A friend reached out to say he’d fallen victim to a cryptocurrency hack and wanted to know if TRM could help find the missing money. With the company’s tool, “we could see in clear daylight where the money was,” Castaño says. “So we got in touch with the Secret Service, we got in touch with the FBI, and that was the initial pull into that market.” By the time TRM Labs emerged from Y Combinator, in 2019, fighting and preventing fraud and other crime had become its primary focus. ‘They’re threat hunters’ Many TRM senior leaders and investigators honed their expertise over years in law enforcement, working at police agencies across the world. Redbord, the global policy head, served for more than a decade as a U.S. federal prosecutor and spent two years working on money laundering and national security at the Treasury Department before joining the company. Chris Janczewski, head of global investigations, previously served as a special agent at IRS Criminal Investigations, where he was instrumental in recovering cryptocurrency stolen in the infamous 2016 hack on the Bitfinex exchange; in the time between theft and recovery, the digital coins’ value had ballooned to billion, making it the largest federal government seizure in history. The laptop Janczewski used in the investigation is now in the Smithsonian’s permanent collection. “They’re threat hunters,” Redbord says of TRM’s investigators. “Our terror financing expert is out there communicating on password-protected Telegram channels with mujahideen, who will send him a crypto address. He’ll take that address and label it terror financing, and then we use AI and machine learning to build on that attribution.” With investigators around the globe, the company is able to track illicit funds around the clock. “Things like Bybit, you can’t have just one investigator doing that,” says TRM senior investigator Jonno Newman. Being based in Australia, in a time zone close to that of North Korea, made it easy for Newman to help out in the early days of the still-ongoing Bybit investigation. It also helped that he had previously led TRM’s investigation into an earlier hack attributed to North Korea, in 2023, where more than million in cryptocurrency was reported stolen from thousands of blockchain addresses on the digital coin storage tool Atomic Wallet. Then, Newman says, the hackers began obfuscating the stolen funds’ origins and ultimate destination, shuffling their plunder between different virtual addresses and cryptocurrencies. They relied on so-called mixers, which hold and combine coins from multiple sources before disbursing them to new addresses, and cross-chain bridges, which let users convert funds from one cryptocurrency to another. Hackers would later use a similar playbook in moving the Bybit funds. As a result of TRM’s automated fund tracker across bridges, a service it has offered since 2022—an industry first, CEO Castaño says—investigators were able to closely monitor where the Atomic Wallet funds headed, tipping off law enforcement as needed about opportunities to freeze or seize them. “It was early mornings and late nights trying to keep up with the laundering process.” says Newman of the investigation. The former head of South Australia Police’s cybercrime training and prevention unit and author of a recent children’s book about the crypto world, he says “it becomes this almost cat-and-mouse game about where they are going to go next.” TRM’s products at least make the game playable. “When you’re following the money, it used to be that you would reach a dead end when the money went to a different blockchain,” Castaño says. “But with TRM, tracing across blockchains is seamless.” Cautious optimism for blockchain security Not everyone believes TRM’s tech can fully deliver on its promise, at least from a legal perspective. J.W. Verret, an associate professor at George Mason University’s Antonin Scalia Law School who has testified as an expert witness in crypto-related matters, cautions that most testimony based on blockchain forensics tools should be viewed as potentially fallible, “They are useful for developing leads at the start of an investigation,” he says, but can be overly relied on like “the long history of junk forensic science—handwriting analysis, bitemark analysis, stuff that’s all kind of later proven to be unreliable.” For its part, Verret says, TRM Labs offers tools that are less prone than some of its competitors to false positives because the company is more careful about how it establishes associations between blockchain addresses and criminal activity. Meanwhile, last September, TRM announced the creation of the T3 Financial Crime Unit, a partnership with the organizations behind the Tron blockchain and Tether stablecoins to combat the use of those technologies for money laundering. By January, TRM said the partnership had helped freeze more than million in USDT—Tether’s stablecoin pegged in value to the U.S. dollar—found to be tied to criminal activity. That figure has since more than doubled, with the total now including nearly million linked to the massive Bybit heist. “In the seven months since launch, T3 has worked with law enforcement to freeze over million linked to illicit activity ranging from terror financing to money laundering to fraud,” Castaño says. “And when you think about how much crime is financially motivated, adding a million expense to criminals’ balance sheet is a huge win for deterring crime.” But even as TRM jockeys for pole position in a competitive industry, cybercriminals continue to develop new methods of stealing and hiding funds through complex blockchain machinations, often by taking advantage of crypto efficiency gains that make it easier to move more money faster. That will only continue as criminals deploy AI to automate scams and potentially even money laundering—and investigators use new AI and machine learning techniques, along with ever-growing blockchain datasets, to track them more efficiently and coordinate with law enforcement to stop them and seize their funds. And since blockchain ledgers last forever, crypto criminals are risking more than perhaps they realize, according to Castaño. “You’re betting not only that TRM and law enforcement won’t be able to identify your illicit activity today, but that we won’t be able to do it in the future,” he says. “Because the record is permanent.” And that’s the most powerful advantage investigators possess. #these #crypto #detectives #helped #crack

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These crypto detectives helped crack North Korea’s latest $1.5 billion blockchain heist

Crypto criminals can’t hide The single largest cryptocurrency heist in history took place one day in late February, when hackers exploited system vulnerabilities in Bybit, a Dubai-based crypto exchange, siphoning off a whopping $1.5 billion in digital assets within minutes. Bybit’s security team immediately launched an investigation that would eventually involve the FBI and several blockchain intelligence companies. Among those involved from the beginning were the experts at TRM Labs, a San Francisco-based company of around 300 that analyzes the blockchain networks which power cryptocurrency transactions to investigate—and prevent—fraud and financial crimes. “Literally from the first minutes, we were involved,” says Ari Redbord, the company’s global head of policy, “working with Bybit and law enforcement partners like the FBI to track and trace funds.” The attack was soon attributed to a North Korean state-sponsored hacker organization commonly known as Lazarus Group. Lazarus has been blamed for a series of high-profile cybercrimes in recent years, including the 2014 hack on Sony Pictures Entertainment, the 2016 digital heist from the Bangladeshi central bank and, more recently, billions of dollars in digital currency thefts. TRM was among the first to attribute the Bybit attack after detecting an overlap between the blockchain resources used here and those used in Lazarus’s previous thefts. Since then, the company has harnessed its expertise in tracking crypto to keep law enforcement abreast of where the stolen funds are headed, following them from blockchain to blockchain and through clever concealment mechanisms. “We were very much built for an investigation like this,” Redbord says. Today, TRM’s investigators probe cryptocurrency thefts, ransomware attacks, and phishing scams. They help investigate other crimes that involve digital currencies, from child pornography to drug trafficking. The company’s free, public platform Chainabuse, launched in 2022, helps people report fraud, hacking, blackmail, and other crypto-related crimes. Clients in the cryptocurrency and finance industries harness the company’s software and data about blockchain transactions to identify funds associated with criminal activity and to flag suspicious transactions. Law enforcement agencies around the world enlist TRM’s tools—and sometimes even the company’s own investigators. Demand for such investigators is growing. TRM—which stands for Token Relationship Management—has raised about $150 million in total funding to date, from notable backers that include the venture arms of PayPal, American Express, and Citi, as well as Goldman Sachs. The investment bank led TRM’s most recent, late-stage funding round, which closed in January for an undisclosed amount, according to the research firm PitchBook. Meanwhile, the crypto ecosystem is likely to experience positive growth throughout 2025, according to a recent analysis by PitchBook. So too will crypto crimes: Illicit operations took $40 billion worth of crypto last year, according to Chainalysis, another blockchain security company—far more than the roughly $10 billion in venture capital funding that flowed into the above-board crypto sector in the same span, and more even than crypto’s 2022 VC funding peak of $29.8 billion. Roles like TRM’s will become more urgent if the government continues to abdicate its regulatory duties. Last month, the Trump administration shuttered a Justice Department unit that targeted crypto-related crimes. Yet crypto sits at the nexus of so many of the president’s domestic interests—fentanyl, counterterrorism, border security, and fraud. For TRM and rivals like Chainalysis and Elliptic, all of which have already won millions of dollars in federal contracts, the future is bright. From NFTs to crypto fraud One paradox of Bitcoin, Ethereum, and other cryptocurrency systems is that while they’re widely thought to provide anonymity, with users exchanging funds based not on real names and physical addresses, but on so-called digital addresses—unique and lengthy strings of alphanumeric characters that serve as a given account’s sole identifier—the records of those transactions are still public. A common ledger logs every payment, tying each transaction to those that came before, all the way back to the tokens’ minting. And once information becomes known about one transaction and the people or organizations behind the addresses involved, it becomes possible to trace those funds back and forth through time and from address to address. That allows clever observers to follow the money and deduce where funds came from, who other counterparties may be, and which transactions likely involved some of the same parties, like how investigators might piece together who used an anonymous burner phone based on the numbers they called. It’s a limitation to anonymity that Bitcoin’s pseudonymous creator Satoshi Nakamoto alluded to in the groundbreaking paper describing cryptocurrency’s underpinnings. And it’s one that computer scientist Sarah Meiklejohn and colleagues at the University of California San Diego showed to be a reality in a widely cited 2013 paper that demonstrated concretely how Bitcoins could be grouped by likely common owner—and how those owners could sometimes be identified from a database of known addresses. And that database, Meiklejohn and colleagues showed, could be assembled by a determined researcher simply doing ordinary business on the blockchain and recording the addresses used by the various vendors, exchanges, and other parties they transact with. While not the first company to run with Meiklejohn’s ideas on tracking the transfer of cryptocurrencies—rival Chainalysis, for one, launched in 2014—TRM offered the first-ever platform compatible with the Ethereum blockchain, widely used both for its own currency and assets like non-fungible tokens, or NFTs. At the time, “all of these blockchain intelligence companies had built their entire data architecture on the Bitcoin blockchain,” Redbord says, “because Bitcoin was entirely synonymous with cryptocurrency, and vice versa.” TRM began in 2018 as CEO Esteban Castaño and CTO Rahul Raina’s effort to capitalize on NFTs’ trendiness. After demoing an easy-to-use analytics tool they’d built to help understand NFT market movement to a friend with his own blockchain-based startup, Castaño and Raina decided to pivot. Their creation could be its own product with wide appeal—the same blockchains which track NFTs also manage cryptocurrencies—Castaño says that while “nobody had ever gotten excited about any of the other NFT applications we were building,” this was different. Describing their friend and his employees’ reactions, he says, “it was the first time they’d seen on-chain activity visualized in a way they could understand.” Talking to potential customers soon revealed a critical use case beyond basic customer analytics: understanding the flow of funds on the blockchain to avoid unwittingly participating in money laundering. A now-pivoted TRM publicly launched in 2019 with a tool it planned to sell to blockchain businesses looking to comply with anti-money-laundering regulations. But a more proactive use case soon arose that suggested even bigger opportunities. A friend reached out to say he’d fallen victim to a cryptocurrency hack and wanted to know if TRM could help find the missing money. With the company’s tool, “we could see in clear daylight where the money was,” Castaño says. “So we got in touch with the Secret Service, we got in touch with the FBI, and that was the initial pull into that market.” By the time TRM Labs emerged from Y Combinator, in 2019, fighting and preventing fraud and other crime had become its primary focus. ‘They’re threat hunters’ Many TRM senior leaders and investigators honed their expertise over years in law enforcement, working at police agencies across the world. Redbord, the global policy head, served for more than a decade as a U.S. federal prosecutor and spent two years working on money laundering and national security at the Treasury Department before joining the company. Chris Janczewski, head of global investigations, previously served as a special agent at IRS Criminal Investigations, where he was instrumental in recovering cryptocurrency stolen in the infamous 2016 hack on the Bitfinex exchange; in the time between theft and recovery, the digital coins’ value had ballooned to $3.6 billion, making it the largest federal government seizure in history. The laptop Janczewski used in the investigation is now in the Smithsonian’s permanent collection. “They’re threat hunters,” Redbord says of TRM’s investigators. “Our terror financing expert is out there communicating on password-protected Telegram channels with mujahideen, who will send him a crypto address. He’ll take that address and label it terror financing, and then we use AI and machine learning to build on that attribution.” With investigators around the globe, the company is able to track illicit funds around the clock. “Things like Bybit, you can’t have just one investigator doing that,” says TRM senior investigator Jonno Newman. Being based in Australia, in a time zone close to that of North Korea, made it easy for Newman to help out in the early days of the still-ongoing Bybit investigation. It also helped that he had previously led TRM’s investigation into an earlier hack attributed to North Korea, in 2023, where more than $100 million in cryptocurrency was reported stolen from thousands of blockchain addresses on the digital coin storage tool Atomic Wallet. Then, Newman says, the hackers began obfuscating the stolen funds’ origins and ultimate destination, shuffling their plunder between different virtual addresses and cryptocurrencies. They relied on so-called mixers, which hold and combine coins from multiple sources before disbursing them to new addresses, and cross-chain bridges, which let users convert funds from one cryptocurrency to another. Hackers would later use a similar playbook in moving the Bybit funds. As a result of TRM’s automated fund tracker across bridges, a service it has offered since 2022—an industry first, CEO Castaño says—investigators were able to closely monitor where the Atomic Wallet funds headed, tipping off law enforcement as needed about opportunities to freeze or seize them. “It was early mornings and late nights trying to keep up with the laundering process.” says Newman of the investigation. The former head of South Australia Police’s cybercrime training and prevention unit and author of a recent children’s book about the crypto world, he says “it becomes this almost cat-and-mouse game about where they are going to go next.” TRM’s products at least make the game playable. “When you’re following the money, it used to be that you would reach a dead end when the money went to a different blockchain,” Castaño says. “But with TRM, tracing across blockchains is seamless.” Cautious optimism for blockchain security Not everyone believes TRM’s tech can fully deliver on its promise, at least from a legal perspective. J.W. Verret, an associate professor at George Mason University’s Antonin Scalia Law School who has testified as an expert witness in crypto-related matters, cautions that most testimony based on blockchain forensics tools should be viewed as potentially fallible, “They are useful for developing leads at the start of an investigation,” he says, but can be overly relied on like “the long history of junk forensic science—handwriting analysis, bitemark analysis, stuff that’s all kind of later proven to be unreliable.” For its part, Verret says, TRM Labs offers tools that are less prone than some of its competitors to false positives because the company is more careful about how it establishes associations between blockchain addresses and criminal activity. Meanwhile, last September, TRM announced the creation of the T3 Financial Crime Unit, a partnership with the organizations behind the Tron blockchain and Tether stablecoins to combat the use of those technologies for money laundering. By January, TRM said the partnership had helped freeze more than $100 million in USDT—Tether’s stablecoin pegged in value to the U.S. dollar—found to be tied to criminal activity. That figure has since more than doubled, with the total now including nearly $9 million linked to the massive Bybit heist. “In the seven months since launch, T3 has worked with law enforcement to freeze over $200 million linked to illicit activity ranging from terror financing to money laundering to fraud,” Castaño says. “And when you think about how much crime is financially motivated, adding a $200 million expense to criminals’ balance sheet is a huge win for deterring crime.” But even as TRM jockeys for pole position in a competitive industry, cybercriminals continue to develop new methods of stealing and hiding funds through complex blockchain machinations, often by taking advantage of crypto efficiency gains that make it easier to move more money faster. That will only continue as criminals deploy AI to automate scams and potentially even money laundering—and investigators use new AI and machine learning techniques, along with ever-growing blockchain datasets, to track them more efficiently and coordinate with law enforcement to stop them and seize their funds. And since blockchain ledgers last forever, crypto criminals are risking more than perhaps they realize, according to Castaño. “You’re betting not only that TRM and law enforcement won’t be able to identify your illicit activity today, but that we won’t be able to do it in the future,” he says. “Because the record is permanent.” And that’s the most powerful advantage investigators possess.

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2025-05-29 15:28:39 ·

Trend Micro Antivirus review: Impressive, when it works

Macworld

At a GlanceExpert's Rating

Pros

Good speed, tools, and customization settings

Stopped every piece of malware

30-day trial

Cons

Tricky installation

Web Protection feature does nothing to warn or prevent access to problem websites

A disk access error required reinstallationOur Verdict
When the application works, it’s impressive. There was almost no malware I could get past it, the level of customization is impressive, and while I wish its Web Protection feature added warnings for clear scams and phishing attempts, Trend Micro Antivirus meets the needs of the Consumer market it’s targeted towards quite well.

Price When Reviewed
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There’s a certain value in an application not trying to do everything under the sun, but honing in on a set of tasks and performing them well. And while Trend Micro Antivirus for the Mac hasn’t included a ton of revolutionary new features since the last time we reviewed it, and while you’re less likely to hear about the program given the company’s focus on the business environment and lack of a marketing blitz towards consumer and home users, there’s something good to be had here.

Trend Micro Antivirus for Mac requires macOS 10.13to download, currently retails for /£19.95 a year for one device for the first year, and is also readily available as a 30-day trial with no credit or debit card needing to be sent along to Trend Micro.

We have tested all the best Mac antivirus software options in our round-up of the Best antivirus software for Mac.

Simply download the software, install it, and follow the prompts to add the iCore network extension, add the Safari and other web browser extensions, decide if you want to activate the Folder Shield feature, perform the initial virus definition updates, and allow the software to reboot. From there, Trend Micro will ask for permission to initiate full disk access to your Mac’s hard drive.

The user interface is identical to its previous versions, with the home screen focusing on its Overview, Web, Scans, Folder Shield, and Logs modules. Trend Micro Antivirus continues to focus on its bread and butter with what is honestly excellent antiviral protection.

Foundry

Upon hurling the Objective See Mac Malware collection at it, there was almost nothing that got through, the application recognizing the malware and deleting it, save for a fake Adobe Flash Player extension that installed and was later removed by the macOS operating system. This, combined with a handy scheduling feature that allows for daily, weekly, or monthly setup and execution, allows for the application to run on its own without needing to be babysat.

There’s an interesting level of customization at work here, as Folder Shield offers boosted protection to assorted user folders, and you can create a Trusted Program list. It’s not crucial, but it’s fairly unique, and the application also scans inserted USB drives by default.

Foundry

The Web Protection module offers Privacy Scanner, Web Threat Protection, and Website Filter elements, which can block controversial content, such as pornography, etc., and users can also add trusted websites and blocked websites.

If there’s one thing that impressed me, it was the quick access to the logs, which cover scan results, unsafe websites found, websites filtered, updates received, folder shield, and dangerous notifications found. While this version of Trend Micro Antivirus isn’t designed for the sysadmin market, there’s nothing more useful than system logs to see what’s going on, and the fact that these logs are pre-sorted comes in handy.

For the final element of the Overview window, and as expected, the user interface hooks into ads for the company’s other wares from its home screenwhich isn’t surprising, and is at least tucked out of the way as opposed to the application firing this into your eyeballs every two nanoseconds you use it.

Foundry

Trend Micro has carved out something good here, even if there are a few wrinkles to iron out. The installation was a little trickier than expected, and you have to double-check the windows and options to make sure you’re enabling the right extensions, as opposed to an installer that does most of this for you. This gets a little bit tricky, but isn’t a deal breaker by any stretch of the imagination.

Perhaps the most infuriating element to consider was the fact that the Web Protection feature, although well-hyped, does just about nothing to warn or protect you from websites associated with your spam folder, and I’m still able to go to sites offering me a free prepaid Visa card, supposed free Bitcoin payouts, online casino gambling, etc.

Finally, and I’m not sure exactly what led to this, but Trend Micro Antivirus stated twice that full disk access hadn’t been granted during testing despite the settings being correct, and needed to be uninstalled and reinstalled twice. This may be a bug between Trend Micro Antivirus and macOS Sequoia 15.5, but it would behoove Apple and Trend Micro to swap notes, brew a few pots of coffee, and see exactly what’s happening that could lead to this.

Should you buy Trend Micro Antivirus?

I’m not sure what led to the error and the need for reinstallation, but when the application works, it’s impressive. There was almost no malware I could get past it, the level of customization is impressive, and while I wish its Web Protection feature added warnings for clear scams and phishing attempts, Trend Micro Antivirus meets the needs of the consumer market it’s targeted towards quite well, there’s ready access to Trend Micro’s help and feedback boards from the Overview window, and the options for the company’s additional tools are present but not overwhelming in the sense that a marketing department had gone out of control.
#trend #micro #antivirus #review #impressive

Trend Micro Antivirus review: Impressive, when it works
Macworld At a GlanceExpert's Rating Pros Good speed, tools, and customization settings Stopped every piece of malware 30-day trial Cons Tricky installation Web Protection feature does nothing to warn or prevent access to problem websites A disk access error required reinstallationOur Verdict When the application works, it’s impressive. There was almost no malware I could get past it, the level of customization is impressive, and while I wish its Web Protection feature added warnings for clear scams and phishing attempts, Trend Micro Antivirus meets the needs of the Consumer market it’s targeted towards quite well. Price When Reviewed This value will show the geolocated pricing text for product undefined Best Pricing Today Best Prices Today: Trend Micro Antivirus for Mac Retailer Price Trend Micro 19,95 € View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket There’s a certain value in an application not trying to do everything under the sun, but honing in on a set of tasks and performing them well. And while Trend Micro Antivirus for the Mac hasn’t included a ton of revolutionary new features since the last time we reviewed it, and while you’re less likely to hear about the program given the company’s focus on the business environment and lack of a marketing blitz towards consumer and home users, there’s something good to be had here. Trend Micro Antivirus for Mac requires macOS 10.13to download, currently retails for /£19.95 a year for one device for the first year, and is also readily available as a 30-day trial with no credit or debit card needing to be sent along to Trend Micro. We have tested all the best Mac antivirus software options in our round-up of the Best antivirus software for Mac. Simply download the software, install it, and follow the prompts to add the iCore network extension, add the Safari and other web browser extensions, decide if you want to activate the Folder Shield feature, perform the initial virus definition updates, and allow the software to reboot. From there, Trend Micro will ask for permission to initiate full disk access to your Mac’s hard drive. The user interface is identical to its previous versions, with the home screen focusing on its Overview, Web, Scans, Folder Shield, and Logs modules. Trend Micro Antivirus continues to focus on its bread and butter with what is honestly excellent antiviral protection. Foundry Upon hurling the Objective See Mac Malware collection at it, there was almost nothing that got through, the application recognizing the malware and deleting it, save for a fake Adobe Flash Player extension that installed and was later removed by the macOS operating system. This, combined with a handy scheduling feature that allows for daily, weekly, or monthly setup and execution, allows for the application to run on its own without needing to be babysat. There’s an interesting level of customization at work here, as Folder Shield offers boosted protection to assorted user folders, and you can create a Trusted Program list. It’s not crucial, but it’s fairly unique, and the application also scans inserted USB drives by default. Foundry The Web Protection module offers Privacy Scanner, Web Threat Protection, and Website Filter elements, which can block controversial content, such as pornography, etc., and users can also add trusted websites and blocked websites. If there’s one thing that impressed me, it was the quick access to the logs, which cover scan results, unsafe websites found, websites filtered, updates received, folder shield, and dangerous notifications found. While this version of Trend Micro Antivirus isn’t designed for the sysadmin market, there’s nothing more useful than system logs to see what’s going on, and the fact that these logs are pre-sorted comes in handy. For the final element of the Overview window, and as expected, the user interface hooks into ads for the company’s other wares from its home screenwhich isn’t surprising, and is at least tucked out of the way as opposed to the application firing this into your eyeballs every two nanoseconds you use it. Foundry Trend Micro has carved out something good here, even if there are a few wrinkles to iron out. The installation was a little trickier than expected, and you have to double-check the windows and options to make sure you’re enabling the right extensions, as opposed to an installer that does most of this for you. This gets a little bit tricky, but isn’t a deal breaker by any stretch of the imagination. Perhaps the most infuriating element to consider was the fact that the Web Protection feature, although well-hyped, does just about nothing to warn or protect you from websites associated with your spam folder, and I’m still able to go to sites offering me a free prepaid Visa card, supposed free Bitcoin payouts, online casino gambling, etc. Finally, and I’m not sure exactly what led to this, but Trend Micro Antivirus stated twice that full disk access hadn’t been granted during testing despite the settings being correct, and needed to be uninstalled and reinstalled twice. This may be a bug between Trend Micro Antivirus and macOS Sequoia 15.5, but it would behoove Apple and Trend Micro to swap notes, brew a few pots of coffee, and see exactly what’s happening that could lead to this. Should you buy Trend Micro Antivirus? I’m not sure what led to the error and the need for reinstallation, but when the application works, it’s impressive. There was almost no malware I could get past it, the level of customization is impressive, and while I wish its Web Protection feature added warnings for clear scams and phishing attempts, Trend Micro Antivirus meets the needs of the consumer market it’s targeted towards quite well, there’s ready access to Trend Micro’s help and feedback boards from the Overview window, and the options for the company’s additional tools are present but not overwhelming in the sense that a marketing department had gone out of control. #trend #micro #antivirus #review #impressive

WWW.MACWORLD.COM

Trend Micro Antivirus review: Impressive, when it works

Macworld At a GlanceExpert's Rating Pros Good speed, tools, and customization settings Stopped every piece of malware 30-day trial Cons Tricky installation Web Protection feature does nothing to warn or prevent access to problem websites A disk access error required reinstallation (twice!) Our Verdict When the application works, it’s impressive. There was almost no malware I could get past it, the level of customization is impressive, and while I wish its Web Protection feature added warnings for clear scams and phishing attempts, Trend Micro Antivirus meets the needs of the Consumer market it’s targeted towards quite well. Price When Reviewed This value will show the geolocated pricing text for product undefined Best Pricing Today Best Prices Today: Trend Micro Antivirus for Mac Retailer Price Trend Micro 19,95 € View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket There’s a certain value in an application not trying to do everything under the sun, but honing in on a set of tasks and performing them well. And while Trend Micro Antivirus for the Mac hasn’t included a ton of revolutionary new features since the last time we reviewed it (in 2023), and while you’re less likely to hear about the program given the company’s focus on the business environment and lack of a marketing blitz towards consumer and home users, there’s something good to be had here. Trend Micro Antivirus for Mac requires macOS 10.13 (High Sierra) to download, currently retails for $29.95/£19.95 a year for one device for the first year (discounted from $39.99/£49.95 a year), and is also readily available as a 30-day trial with no credit or debit card needing to be sent along to Trend Micro. We have tested all the best Mac antivirus software options in our round-up of the Best antivirus software for Mac. Simply download the software, install it, and follow the prompts to add the iCore network extension, add the Safari and other web browser extensions, decide if you want to activate the Folder Shield feature, perform the initial virus definition updates, and allow the software to reboot. From there, Trend Micro will ask for permission to initiate full disk access to your Mac’s hard drive. The user interface is identical to its previous versions, with the home screen focusing on its Overview, Web, Scans, Folder Shield, and Logs modules. Trend Micro Antivirus continues to focus on its bread and butter with what is honestly excellent antiviral protection. Foundry Upon hurling the Objective See Mac Malware collection at it, there was almost nothing that got through, the application recognizing the malware and deleting it, save for a fake Adobe Flash Player extension that installed and was later removed by the macOS operating system. This, combined with a handy scheduling feature that allows for daily, weekly, or monthly setup and execution, allows for the application to run on its own without needing to be babysat. There’s an interesting level of customization at work here, as Folder Shield offers boosted protection to assorted user folders (such as Documents, Music, Pictures, Movies, Dropbox, Mobile Documents, etc.), and you can create a Trusted Program list. It’s not crucial, but it’s fairly unique, and the application also scans inserted USB drives by default. Foundry The Web Protection module offers Privacy Scanner, Web Threat Protection, and Website Filter elements, which can block controversial content, such as pornography, etc., and users can also add trusted websites and blocked websites. If there’s one thing that impressed me, it was the quick access to the logs, which cover scan results, unsafe websites found, websites filtered, updates received, folder shield, and dangerous notifications found. While this version of Trend Micro Antivirus isn’t designed for the sysadmin market, there’s nothing more useful than system logs to see what’s going on, and the fact that these logs are pre-sorted comes in handy. For the final element of the Overview window, and as expected, the user interface hooks into ads for the company’s other wares from its home screen (“Privacy Tools” goes to Trend Micro VPN and “Utility Tools” hooks into its Cleaner One Pro, Unzip One, and AdBlock One utilities) which isn’t surprising, and is at least tucked out of the way as opposed to the application firing this into your eyeballs every two nanoseconds you use it. Foundry Trend Micro has carved out something good here, even if there are a few wrinkles to iron out. The installation was a little trickier than expected, and you have to double-check the windows and options to make sure you’re enabling the right extensions, as opposed to an installer that does most of this for you. This gets a little bit tricky, but isn’t a deal breaker by any stretch of the imagination. Perhaps the most infuriating element to consider was the fact that the Web Protection feature, although well-hyped, does just about nothing to warn or protect you from websites associated with your spam folder, and I’m still able to go to sites offering me a free $1,000 prepaid Visa card, supposed free Bitcoin payouts, online casino gambling, etc. Finally, and I’m not sure exactly what led to this, but Trend Micro Antivirus stated twice that full disk access hadn’t been granted during testing despite the settings being correct, and needed to be uninstalled and reinstalled twice. This may be a bug between Trend Micro Antivirus and macOS Sequoia 15.5, but it would behoove Apple and Trend Micro to swap notes, brew a few pots of coffee, and see exactly what’s happening that could lead to this. Should you buy Trend Micro Antivirus? I’m not sure what led to the error and the need for reinstallation, but when the application works, it’s impressive. There was almost no malware I could get past it, the level of customization is impressive, and while I wish its Web Protection feature added warnings for clear scams and phishing attempts, Trend Micro Antivirus meets the needs of the consumer market it’s targeted towards quite well, there’s ready access to Trend Micro’s help and feedback boards from the Overview window, and the options for the company’s additional tools are present but not overwhelming in the sense that a marketing department had gone out of control.

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Gaming Forum shared a link

2025-05-23 15:16:53 ·

Lords of the Fallen: ‘Lifting the Veil’ Episode 2 (The Road to v2.0, Community Feedback, Redemption)

StrykerIsland
Member

Oct 25, 2017

2,498

2.0 is so good, I have no basis on which to compare how the game was prior, but I can't recommend this enough to those that enjoy the Souls genre. I very much admire their dedication to honing the experience based on player feedback, never an easy task.

ETPC
Member

Jan 28, 2025

27

May they meet nothing but failure.

ClickyCal'
Member

Oct 25, 2017

65,526

ETPC said:

May they meet nothing but failure.

Click to expand...
Click to shrink...

^

fuck Grift Souls

jroc74
Member

Oct 27, 2017

34,072

ETPC said:

May they meet nothing but failure.

Click to expand...
Click to shrink...

Right.

Like....I don't even wanna look, but what's the redemption in reference to....

Baphomet
Member

Dec 8, 2018

21,940

I bought it and beat it at launch , it's one of the best Souls Like imo.

MarcelloF
"This guy are sick"
Member

Dec 9, 2020

9,547

But is it woke.

GlorpShitto
Member

Feb 6, 2024

981

Couldn't pay me to play it

Dest
Has seen more 10s than EA ever will
Coward

Jun 4, 2018

16,042

Work

2.0 redeemed it so much I won't even boot it up despite buying and enjoying it day 1.

Guess that's what happens when you're just a piece of shit.

Izanagi89
"This guy are sick" and Corrupted by Vengeance
Member

Oct 27, 2017

18,839

That CEO really did go full veils off

vic viper
Member

Dec 27, 2017

495

Nah

Haxik
Member

Oct 27, 2017

979

ETPC said:

May they meet nothing but failure.

Click to expand...
Click to shrink...

It isn't. They talk about 200K units sold in the first 10 days after 2.0 launch. Almost a 1/3 of their lifetime sales.

And after that, they decide to talk and focus on Asmongold and his feedback. That is a choice....

Necromanti
Member

Oct 25, 2017

12,827

With the launch of version 2.0, we felt it was finally time to get it back in the hands of Asmongold.

Click to expand...
Click to shrink...

#lords #fallen #lifting #veil #episode

Lords of the Fallen: ‘Lifting the Veil’ Episode 2 (The Road to v2.0, Community Feedback, Redemption)
StrykerIsland Member Oct 25, 2017 2,498 2.0 is so good, I have no basis on which to compare how the game was prior, but I can't recommend this enough to those that enjoy the Souls genre. I very much admire their dedication to honing the experience based on player feedback, never an easy task. ETPC Member Jan 28, 2025 27 May they meet nothing but failure. ClickyCal' Member Oct 25, 2017 65,526 ETPC said: May they meet nothing but failure. Click to expand... Click to shrink... ^ fuck Grift Souls jroc74 Member Oct 27, 2017 34,072 ETPC said: May they meet nothing but failure. Click to expand... Click to shrink... Right. Like....I don't even wanna look, but what's the redemption in reference to.... Baphomet Member Dec 8, 2018 21,940 I bought it and beat it at launch , it's one of the best Souls Like imo. MarcelloF "This guy are sick" Member Dec 9, 2020 9,547 But is it woke. GlorpShitto Member Feb 6, 2024 981 Couldn't pay me to play it Dest Has seen more 10s than EA ever will Coward Jun 4, 2018 16,042 Work 2.0 redeemed it so much I won't even boot it up despite buying and enjoying it day 1. Guess that's what happens when you're just a piece of shit. Izanagi89 "This guy are sick" and Corrupted by Vengeance Member Oct 27, 2017 18,839 That CEO really did go full veils off vic viper Member Dec 27, 2017 495 Nah Haxik Member Oct 27, 2017 979 ETPC said: May they meet nothing but failure. Click to expand... Click to shrink... It isn't. They talk about 200K units sold in the first 10 days after 2.0 launch. Almost a 1/3 of their lifetime sales. And after that, they decide to talk and focus on Asmongold and his feedback. That is a choice.... Necromanti Member Oct 25, 2017 12,827 With the launch of version 2.0, we felt it was finally time to get it back in the hands of Asmongold. Click to expand... Click to shrink... #lords #fallen #lifting #veil #episode

WWW.RESETERA.COM

Lords of the Fallen: ‘Lifting the Veil’ Episode 2 (The Road to v2.0, Community Feedback, Redemption)

StrykerIsland Member Oct 25, 2017 2,498 2.0 is so good, I have no basis on which to compare how the game was prior, but I can't recommend this enough to those that enjoy the Souls genre. I very much admire their dedication to honing the experience based on player feedback, never an easy task. ETPC Member Jan 28, 2025 27 May they meet nothing but failure. ClickyCal' Member Oct 25, 2017 65,526 ETPC said: May they meet nothing but failure. Click to expand... Click to shrink... ^ fuck Grift Souls jroc74 Member Oct 27, 2017 34,072 ETPC said: May they meet nothing but failure. Click to expand... Click to shrink... Right. Like....I don't even wanna look, but what's the redemption in reference to.... Baphomet Member Dec 8, 2018 21,940 I bought it and beat it at launch , it's one of the best Souls Like imo. MarcelloF "This guy are sick" Member Dec 9, 2020 9,547 But is it woke. GlorpShitto Member Feb 6, 2024 981 Couldn't pay me to play it Dest Has seen more 10s than EA ever will Coward Jun 4, 2018 16,042 Work 2.0 redeemed it so much I won't even boot it up despite buying and enjoying it day 1. Guess that's what happens when you're just a piece of shit. Izanagi89 "This guy are sick" and Corrupted by Vengeance Member Oct 27, 2017 18,839 That CEO really did go full veils off vic viper Member Dec 27, 2017 495 Nah Haxik Member Oct 27, 2017 979 ETPC said: May they meet nothing but failure. Click to expand... Click to shrink... It isn't. They talk about 200K units sold in the first 10 days after 2.0 launch. Almost a 1/3 of their lifetime sales. And after that, they decide to talk and focus on Asmongold and his feedback. That is a choice.... Necromanti Member Oct 25, 2017 12,827 With the launch of version 2.0, we felt it was finally time to get it back in the hands of Asmongold. Click to expand... Click to shrink...

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IGN shared a link

2025-05-21 01:16:13 ·

Palia Review

There’s something uniquely satisfying about putting down roots in a sleepy town in games like Animal Crossing, Stardew Valley, or Disney Dreamlight Valley. Palia evolves this tradition to great effect, injecting large-scale multiplayer into that tried-and-true formula. After more than 70 hours of chopping down trees, hunting woodland critters, decorating my home, and hanging out with my fellow Palians, I’ve had a fantastic time catching up on all I’ve missed since the early days of the beta. There are beautiful regions to explore, interesting items and artifacts to craft or collect, and lots of compelling quests to complete – and the new content in the Elderwood expansion that arrived alongside its console launch added quite a bit to what was already a life-consuming vortex of coziness. That said, Palia still feels quite unfinished in some ways, with a story that abruptly cuts off right in the middle and some pretty serious bugs and performance issues plaguing it, but it’s easy to forgive much of that when you and your friends are enjoying a quiet evening of fishing together.Palia is a cozy life sim with one major tweak: you’re in an online world that occasionally compels you to come out of your shell and interact with other humans – a sometimes Herculean task for the introverts often drawn to this genre. As you explore, you’ll encounter others out in the shared world going about their business, and are encouragedto cooperate with them. For example, you’ll get a buff for fishing with others and will find magical trees that can only be chopped down with the help of one or more friends. This has led to a community that’s astoundingly positive and helpful, with the vast majority of the public chat being PSAs from players who have found a valuable resource they’d like to share with strangers, then waiting for minutes on end for everyone to assemble before collecting it as a group. I spend a lot of time playing multiplayer games defined by the community’s potent toxicity and savage greed, so this kind of culture was truly a shock to my system that took me a long time to adjust to.PlayAlthough multiplayer is its signature twist, you can still do the vast majority of Palia’s activities by yourself. There’s also just a whole heck of a lot for you to do however you decide to tackle it, all in service of building up your home and improving your relationships with the NPC townsfolk. The usual zen-like staples of cooking and catching bugs are all here and actually quite good – the fishing minigame, for example, is less mindless than you usually find in the genre, having you tug and pull on your rod as the fish leaps into the air and puts up a fight. There’s even a few less common options like hunting, where you’ll pick off poor critters who burrow into the ground and leap into trees as you pepper them with arrows. While an absence of stress is an intentional focus of Palia’s design, it sometimes tries a bit too hard to accomplish that goal, like in how your arrows will magically home in on your target incredibly aggressively, sometimes turning corners to aid your aim. I’m all for a laid back experience, but it can be a bit obnoxious when you’re trying to line up a shot and the magnetism training wheels curve your arrow toward a different creature altogether, frustrating what’s supposed to be a chill activity.Palia has a surprisingly full-featured main story as well. It has you exploring ancient ruins to uncover the truth about a world which was once populated by humans who are curiously gone now, and the dark history of magic that seemingly caused the collapse of society. This adventure is much more light-hearted than that might sound, though, and you’re mostly just given opportunities to learn about the world and hang out with the characters who accompany you on quests while you platform around and solve simple puzzles. Per Palia’s adherence to cozy virtues, none of this is particularly demanding, and the mainline quests can be completed in a matter of hours if you focus on them, but I enjoyed diving just a tad deeper into the world and the break from grinding for iron ore to craft the next piece of furniture I just couldn’t live without.The usual staples of cooking and fishing are all here, and quite good.“That said, while I quite enjoy the tale Palia tells, it feels disappointingly incomplete compared to every other aspect of the adventure – even after the Elderwood expansion arrived. The original cliffhanger ending was replaced by yet another hanging chad just an hour or two later, with a handful of chores and a brief new major dungeon spread across a surprisingly short bit of story. You’re telling me I’ve got this massive new map to explore, new creatures to hunt, and new characters to romance, but we still haven’t finished even one arc in the main plot.Thankfully, there are plenty of distractions and minigames to mix things up, like a hotpot-themed card game I spent way too much time playing, or a surprisingly intricate platforming puzzle that took me hours to master. Sometimes these experiments exceed Palia’s grasp, like the platforming sections in particular, which are held back by clunky controls that don’t seem like they were designed with precision in mind – climbing can be quite an irritating experience as your character will let go of surfaces inconsistently, sending you plummeting to your death. But the stakes in taking these spills are always very low, so there’s not much to lose aside from a bit of your time wasted. Other times, you’ll find yourself doing a sliding picture puzzle and think “y’know, this is pretty nice,” so I mostly found myself happy they took these shots nonetheless.TieGuyTravis' Favorite Cozy GamesIf you're looking for a game that pairs well with a warm blanket and a hot cup of tea, look no further than these TieGuyTravis-approved recommendations.See AllOf course, the purpose behind all these undertakings is to gain as much gold as you can to upgrade and decorate your home, and Palia’s got one of the better home building systems I’ve seen. Rather than giving you no control over the blueprint of your house like in Animal Crossing or Disney Dreamlight Valley, or making you monkey around with a building mode that has you placing individual walls like The Sims, Palia favors a modular system: You unlock schematics for pieces of a home that you can freely snap onto various parts of your building, making it easy to design the general layout without having to get lost in the weeds. Then, once you’ve built your place, you can decorate it down to the most minute detail, dragging furniture, dolls, and cups around on a grid to make it just so. I could probably spend dozens of hours on this part of Palia alone, were it not for my insatiable need for cold hard cash to fund my homestead expansion. But that desire to make your place exactly as awesome as you want it to be is a serious motivator that sent me out in search of lumber and iron ore time and time again.Those resource grinds each have their own progression systems as well, as you level up by repeatedly going out into the world and bringing back your haul of raw materials and collectibles to sell. As you plant trees and craft furniture, you’ll unlock new equipment like a loom for creating fabric or a furnace for creating glass. You’ll also get better tools to perform cozy chores with, like a hoe that lets you till land faster or a bow and arrows that will let you take down prey in fewer shots, each of which feels like a handy upgrade that shows up at exactly the right moment you start feeling a need for it. The timegating that sometimes boxes you out of marathoning through everything in other life sims is mercifully absent here for the most part, so you can move as fast or as slow as you care to.Palia has one of the better home building systems I’ve seen. “The other major pursuit in Palia is in getting to know and develop relationships with its 26 NPC residents, most of whom are really well-written and have a lot more to them than meets the eye. Most have an arc that takes place over several quests where they let you see a bit more of their personality as you forge a friendship. I quite enjoyed hanging out with the sarcastic and moody daughter of the mayor, Kenyatta, who worked the front desk with all the enthusiasm of April from Parks and Recreation – but after helping her down the extremely chaotic path of discovering what she’s passionate about in life, I grew to appreciate her in a less superficial way. Even characters I really didn't jive with like Elouisa, a cryptid-obsessed hippy who annoyed me to no end, was at least entertainingly irritating, and I’ve learned to appreciate how much her personality bothers me over time.And, of course, if you’re looking for more than friendship you can partake in Palia’s quite strong dating mechanics to get yourself a girlfriend or boyfriend, or several of them – no judging here.Unfortunately, this is one area where timegating gets in the way of a good time, and is one of the only places Palia boxes you out. You’re only allowed to chat with each character once per in-game day, which improves your social links a very small amount, and you can only give each character a gift once per real world day. So if you’re trying to finish a particular character’s story, you’ll have to log on with regularity and be subjected to the same rotation of brief banter before you’re able to make any real progress. This is especially painful early on when your citizenship in Kilima Village is dependent on having someone in town to vouch for you – a task that’s made impossible to do in a short span by timegating. When every other area of Palia lets you play to your heart’s content, it’s pretty annoying to see such an essential part of this slice of life block you from progressing at your own pace.The Elderwood ExpansionThe Elderwood expansion is the most recent addition to Palia, and the biggest content update since its 2023 debut by far. It adds a substantial map with several small regions to explore and interesting new enemies to hunt, and some neat gadgets and quality of life improvements to enjoy. The Elderwood region is filled with color and weird creatures, which are quite unlike the two base maps, injecting some much needed variety into the world. Some of the additions, like relics that make tracking down materials easier and new resource nodes like palium and platinum, are fantastic things to pursue if you’re like me and have already accumulated hundreds of copper and iron. There’s even a new NPC to meet, Ulfe, a wild child who has a very different vibe than the rest of the cast so far, and who I enjoyed having a series of communication breakdowns with. Elderwood certainly doesn’t rock the boat in any major way, but it’s a nice, and overdue supplement that simply offers more of the Palia I already know and love.Palia has come a long way since I first played it over a year ago, but one thing that remained true after this latest update is that it’s still missing quite a bit. Even with the beefy new Elderwood map joining the original two, the number of areas to explore is fairly small, and though they’ve got nooks and crannies for you to discover, you can more-or-less see most of what’s available in a few hours. Social features, though awesome when they happen, still feel quite slim for a game where the killer feature is supposed to be its online functionality, and there aren’t enough activities that encourage group play. And although there are quite a few options for decorating your house, surprisingly little of it can be interacted with once placed. You can’t lie in bed, turn on the sink, or really do much of anything with most objects, which sometimes made me feel like I was building a museum rather than a home.Elderwood isn’t planned to be the final update or anything, so these are shortcomings that will hopefully be built out in the future, but I’m a bit surprised that some of them aren’t farther along all the same.The other major issue with Palia has been its bugs and performance issues, which have gotten remarkably better but are still pretty common. I quite frequently see NPCs sink into the floor, sometimes altogether hidden underground to the point where I can’t interact with them, there’s a bunch of very visible pop-in that happens while you’re running around, and loading times when traveling between each section of the map feel far longer than they should. Playing on the Nintendo Switch is especially eyebrow raising, as everything looks pretty awful and runs significantly worse, to the point where I really can’t recommend it on that platform in the same way I enthusiastically would elsewhere.
#palia #review

Palia Review
There’s something uniquely satisfying about putting down roots in a sleepy town in games like Animal Crossing, Stardew Valley, or Disney Dreamlight Valley. Palia evolves this tradition to great effect, injecting large-scale multiplayer into that tried-and-true formula. After more than 70 hours of chopping down trees, hunting woodland critters, decorating my home, and hanging out with my fellow Palians, I’ve had a fantastic time catching up on all I’ve missed since the early days of the beta. There are beautiful regions to explore, interesting items and artifacts to craft or collect, and lots of compelling quests to complete – and the new content in the Elderwood expansion that arrived alongside its console launch added quite a bit to what was already a life-consuming vortex of coziness. That said, Palia still feels quite unfinished in some ways, with a story that abruptly cuts off right in the middle and some pretty serious bugs and performance issues plaguing it, but it’s easy to forgive much of that when you and your friends are enjoying a quiet evening of fishing together.Palia is a cozy life sim with one major tweak: you’re in an online world that occasionally compels you to come out of your shell and interact with other humans – a sometimes Herculean task for the introverts often drawn to this genre. As you explore, you’ll encounter others out in the shared world going about their business, and are encouragedto cooperate with them. For example, you’ll get a buff for fishing with others and will find magical trees that can only be chopped down with the help of one or more friends. This has led to a community that’s astoundingly positive and helpful, with the vast majority of the public chat being PSAs from players who have found a valuable resource they’d like to share with strangers, then waiting for minutes on end for everyone to assemble before collecting it as a group. I spend a lot of time playing multiplayer games defined by the community’s potent toxicity and savage greed, so this kind of culture was truly a shock to my system that took me a long time to adjust to.PlayAlthough multiplayer is its signature twist, you can still do the vast majority of Palia’s activities by yourself. There’s also just a whole heck of a lot for you to do however you decide to tackle it, all in service of building up your home and improving your relationships with the NPC townsfolk. The usual zen-like staples of cooking and catching bugs are all here and actually quite good – the fishing minigame, for example, is less mindless than you usually find in the genre, having you tug and pull on your rod as the fish leaps into the air and puts up a fight. There’s even a few less common options like hunting, where you’ll pick off poor critters who burrow into the ground and leap into trees as you pepper them with arrows. While an absence of stress is an intentional focus of Palia’s design, it sometimes tries a bit too hard to accomplish that goal, like in how your arrows will magically home in on your target incredibly aggressively, sometimes turning corners to aid your aim. I’m all for a laid back experience, but it can be a bit obnoxious when you’re trying to line up a shot and the magnetism training wheels curve your arrow toward a different creature altogether, frustrating what’s supposed to be a chill activity.Palia has a surprisingly full-featured main story as well. It has you exploring ancient ruins to uncover the truth about a world which was once populated by humans who are curiously gone now, and the dark history of magic that seemingly caused the collapse of society. This adventure is much more light-hearted than that might sound, though, and you’re mostly just given opportunities to learn about the world and hang out with the characters who accompany you on quests while you platform around and solve simple puzzles. Per Palia’s adherence to cozy virtues, none of this is particularly demanding, and the mainline quests can be completed in a matter of hours if you focus on them, but I enjoyed diving just a tad deeper into the world and the break from grinding for iron ore to craft the next piece of furniture I just couldn’t live without.The usual staples of cooking and fishing are all here, and quite good.“That said, while I quite enjoy the tale Palia tells, it feels disappointingly incomplete compared to every other aspect of the adventure – even after the Elderwood expansion arrived. The original cliffhanger ending was replaced by yet another hanging chad just an hour or two later, with a handful of chores and a brief new major dungeon spread across a surprisingly short bit of story. You’re telling me I’ve got this massive new map to explore, new creatures to hunt, and new characters to romance, but we still haven’t finished even one arc in the main plot.Thankfully, there are plenty of distractions and minigames to mix things up, like a hotpot-themed card game I spent way too much time playing, or a surprisingly intricate platforming puzzle that took me hours to master. Sometimes these experiments exceed Palia’s grasp, like the platforming sections in particular, which are held back by clunky controls that don’t seem like they were designed with precision in mind – climbing can be quite an irritating experience as your character will let go of surfaces inconsistently, sending you plummeting to your death. But the stakes in taking these spills are always very low, so there’s not much to lose aside from a bit of your time wasted. Other times, you’ll find yourself doing a sliding picture puzzle and think “y’know, this is pretty nice,” so I mostly found myself happy they took these shots nonetheless.TieGuyTravis' Favorite Cozy GamesIf you're looking for a game that pairs well with a warm blanket and a hot cup of tea, look no further than these TieGuyTravis-approved recommendations.See AllOf course, the purpose behind all these undertakings is to gain as much gold as you can to upgrade and decorate your home, and Palia’s got one of the better home building systems I’ve seen. Rather than giving you no control over the blueprint of your house like in Animal Crossing or Disney Dreamlight Valley, or making you monkey around with a building mode that has you placing individual walls like The Sims, Palia favors a modular system: You unlock schematics for pieces of a home that you can freely snap onto various parts of your building, making it easy to design the general layout without having to get lost in the weeds. Then, once you’ve built your place, you can decorate it down to the most minute detail, dragging furniture, dolls, and cups around on a grid to make it just so. I could probably spend dozens of hours on this part of Palia alone, were it not for my insatiable need for cold hard cash to fund my homestead expansion. But that desire to make your place exactly as awesome as you want it to be is a serious motivator that sent me out in search of lumber and iron ore time and time again.Those resource grinds each have their own progression systems as well, as you level up by repeatedly going out into the world and bringing back your haul of raw materials and collectibles to sell. As you plant trees and craft furniture, you’ll unlock new equipment like a loom for creating fabric or a furnace for creating glass. You’ll also get better tools to perform cozy chores with, like a hoe that lets you till land faster or a bow and arrows that will let you take down prey in fewer shots, each of which feels like a handy upgrade that shows up at exactly the right moment you start feeling a need for it. The timegating that sometimes boxes you out of marathoning through everything in other life sims is mercifully absent here for the most part, so you can move as fast or as slow as you care to.Palia has one of the better home building systems I’ve seen. “The other major pursuit in Palia is in getting to know and develop relationships with its 26 NPC residents, most of whom are really well-written and have a lot more to them than meets the eye. Most have an arc that takes place over several quests where they let you see a bit more of their personality as you forge a friendship. I quite enjoyed hanging out with the sarcastic and moody daughter of the mayor, Kenyatta, who worked the front desk with all the enthusiasm of April from Parks and Recreation – but after helping her down the extremely chaotic path of discovering what she’s passionate about in life, I grew to appreciate her in a less superficial way. Even characters I really didn't jive with like Elouisa, a cryptid-obsessed hippy who annoyed me to no end, was at least entertainingly irritating, and I’ve learned to appreciate how much her personality bothers me over time.And, of course, if you’re looking for more than friendship you can partake in Palia’s quite strong dating mechanics to get yourself a girlfriend or boyfriend, or several of them – no judging here.Unfortunately, this is one area where timegating gets in the way of a good time, and is one of the only places Palia boxes you out. You’re only allowed to chat with each character once per in-game day, which improves your social links a very small amount, and you can only give each character a gift once per real world day. So if you’re trying to finish a particular character’s story, you’ll have to log on with regularity and be subjected to the same rotation of brief banter before you’re able to make any real progress. This is especially painful early on when your citizenship in Kilima Village is dependent on having someone in town to vouch for you – a task that’s made impossible to do in a short span by timegating. When every other area of Palia lets you play to your heart’s content, it’s pretty annoying to see such an essential part of this slice of life block you from progressing at your own pace.The Elderwood ExpansionThe Elderwood expansion is the most recent addition to Palia, and the biggest content update since its 2023 debut by far. It adds a substantial map with several small regions to explore and interesting new enemies to hunt, and some neat gadgets and quality of life improvements to enjoy. The Elderwood region is filled with color and weird creatures, which are quite unlike the two base maps, injecting some much needed variety into the world. Some of the additions, like relics that make tracking down materials easier and new resource nodes like palium and platinum, are fantastic things to pursue if you’re like me and have already accumulated hundreds of copper and iron. There’s even a new NPC to meet, Ulfe, a wild child who has a very different vibe than the rest of the cast so far, and who I enjoyed having a series of communication breakdowns with. Elderwood certainly doesn’t rock the boat in any major way, but it’s a nice, and overdue supplement that simply offers more of the Palia I already know and love.Palia has come a long way since I first played it over a year ago, but one thing that remained true after this latest update is that it’s still missing quite a bit. Even with the beefy new Elderwood map joining the original two, the number of areas to explore is fairly small, and though they’ve got nooks and crannies for you to discover, you can more-or-less see most of what’s available in a few hours. Social features, though awesome when they happen, still feel quite slim for a game where the killer feature is supposed to be its online functionality, and there aren’t enough activities that encourage group play. And although there are quite a few options for decorating your house, surprisingly little of it can be interacted with once placed. You can’t lie in bed, turn on the sink, or really do much of anything with most objects, which sometimes made me feel like I was building a museum rather than a home.Elderwood isn’t planned to be the final update or anything, so these are shortcomings that will hopefully be built out in the future, but I’m a bit surprised that some of them aren’t farther along all the same.The other major issue with Palia has been its bugs and performance issues, which have gotten remarkably better but are still pretty common. I quite frequently see NPCs sink into the floor, sometimes altogether hidden underground to the point where I can’t interact with them, there’s a bunch of very visible pop-in that happens while you’re running around, and loading times when traveling between each section of the map feel far longer than they should. Playing on the Nintendo Switch is especially eyebrow raising, as everything looks pretty awful and runs significantly worse, to the point where I really can’t recommend it on that platform in the same way I enthusiastically would elsewhere. #palia #review

WWW.IGN.COM

Palia Review

There’s something uniquely satisfying about putting down roots in a sleepy town in games like Animal Crossing, Stardew Valley, or Disney Dreamlight Valley. Palia evolves this tradition to great effect, injecting large-scale multiplayer into that tried-and-true formula. After more than 70 hours of chopping down trees, hunting woodland critters, decorating my home, and hanging out with my fellow Palians, I’ve had a fantastic time catching up on all I’ve missed since the early days of the beta. There are beautiful regions to explore, interesting items and artifacts to craft or collect, and lots of compelling quests to complete – and the new content in the Elderwood expansion that arrived alongside its console launch added quite a bit to what was already a life-consuming vortex of coziness. That said, Palia still feels quite unfinished in some ways, with a story that abruptly cuts off right in the middle and some pretty serious bugs and performance issues plaguing it, but it’s easy to forgive much of that when you and your friends are enjoying a quiet evening of fishing together.Palia is a cozy life sim with one major tweak: you’re in an online world that occasionally compels you to come out of your shell and interact with other humans – a sometimes Herculean task for the introverts often drawn to this genre. As you explore, you’ll encounter others out in the shared world going about their business, and are encouraged (or sometimes required) to cooperate with them. For example, you’ll get a buff for fishing with others and will find magical trees that can only be chopped down with the help of one or more friends. This has led to a community that’s astoundingly positive and helpful, with the vast majority of the public chat being PSAs from players who have found a valuable resource they’d like to share with strangers, then waiting for minutes on end for everyone to assemble before collecting it as a group. I spend a lot of time playing multiplayer games defined by the community’s potent toxicity and savage greed, so this kind of culture was truly a shock to my system that took me a long time to adjust to.PlayAlthough multiplayer is its signature twist, you can still do the vast majority of Palia’s activities by yourself. There’s also just a whole heck of a lot for you to do however you decide to tackle it, all in service of building up your home and improving your relationships with the NPC townsfolk. The usual zen-like staples of cooking and catching bugs are all here and actually quite good – the fishing minigame, for example, is less mindless than you usually find in the genre, having you tug and pull on your rod as the fish leaps into the air and puts up a fight. There’s even a few less common options like hunting, where you’ll pick off poor critters who burrow into the ground and leap into trees as you pepper them with arrows. While an absence of stress is an intentional focus of Palia’s design, it sometimes tries a bit too hard to accomplish that goal, like in how your arrows will magically home in on your target incredibly aggressively, sometimes turning corners to aid your aim. I’m all for a laid back experience, but it can be a bit obnoxious when you’re trying to line up a shot and the magnetism training wheels curve your arrow toward a different creature altogether, frustrating what’s supposed to be a chill activity.Palia has a surprisingly full-featured main story as well. It has you exploring ancient ruins to uncover the truth about a world which was once populated by humans who are curiously gone now, and the dark history of magic that seemingly caused the collapse of society. This adventure is much more light-hearted than that might sound, though, and you’re mostly just given opportunities to learn about the world and hang out with the characters who accompany you on quests while you platform around and solve simple puzzles. Per Palia’s adherence to cozy virtues, none of this is particularly demanding, and the mainline quests can be completed in a matter of hours if you focus on them, but I enjoyed diving just a tad deeper into the world and the break from grinding for iron ore to craft the next piece of furniture I just couldn’t live without.The usual staples of cooking and fishing are all here, and quite good.“That said, while I quite enjoy the tale Palia tells, it feels disappointingly incomplete compared to every other aspect of the adventure – even after the Elderwood expansion arrived. The original cliffhanger ending was replaced by yet another hanging chad just an hour or two later, with a handful of chores and a brief new major dungeon spread across a surprisingly short bit of story. You’re telling me I’ve got this massive new map to explore, new creatures to hunt, and new characters to romance, but we still haven’t finished even one arc in the main plot.Thankfully, there are plenty of distractions and minigames to mix things up, like a hotpot-themed card game I spent way too much time playing, or a surprisingly intricate platforming puzzle that took me hours to master. Sometimes these experiments exceed Palia’s grasp, like the platforming sections in particular, which are held back by clunky controls that don’t seem like they were designed with precision in mind – climbing can be quite an irritating experience as your character will let go of surfaces inconsistently, sending you plummeting to your death. But the stakes in taking these spills are always very low, so there’s not much to lose aside from a bit of your time wasted. Other times, you’ll find yourself doing a sliding picture puzzle and think “y’know, this is pretty nice,” so I mostly found myself happy they took these shots nonetheless.TieGuyTravis' Favorite Cozy GamesIf you're looking for a game that pairs well with a warm blanket and a hot cup of tea, look no further than these TieGuyTravis-approved recommendations.See AllOf course, the purpose behind all these undertakings is to gain as much gold as you can to upgrade and decorate your home, and Palia’s got one of the better home building systems I’ve seen. Rather than giving you no control over the blueprint of your house like in Animal Crossing or Disney Dreamlight Valley, or making you monkey around with a building mode that has you placing individual walls like The Sims, Palia favors a modular system: You unlock schematics for pieces of a home that you can freely snap onto various parts of your building, making it easy to design the general layout without having to get lost in the weeds. Then, once you’ve built your place, you can decorate it down to the most minute detail, dragging furniture, dolls, and cups around on a grid to make it just so. I could probably spend dozens of hours on this part of Palia alone, were it not for my insatiable need for cold hard cash to fund my homestead expansion. But that desire to make your place exactly as awesome as you want it to be is a serious motivator that sent me out in search of lumber and iron ore time and time again.Those resource grinds each have their own progression systems as well, as you level up by repeatedly going out into the world and bringing back your haul of raw materials and collectibles to sell. As you plant trees and craft furniture, you’ll unlock new equipment like a loom for creating fabric or a furnace for creating glass. You’ll also get better tools to perform cozy chores with, like a hoe that lets you till land faster or a bow and arrows that will let you take down prey in fewer shots, each of which feels like a handy upgrade that shows up at exactly the right moment you start feeling a need for it. The timegating that sometimes boxes you out of marathoning through everything in other life sims is mercifully absent here for the most part, so you can move as fast or as slow as you care to.Palia has one of the better home building systems I’ve seen. “The other major pursuit in Palia is in getting to know and develop relationships with its 26 NPC residents, most of whom are really well-written and have a lot more to them than meets the eye. Most have an arc that takes place over several quests where they let you see a bit more of their personality as you forge a friendship. I quite enjoyed hanging out with the sarcastic and moody daughter of the mayor, Kenyatta, who worked the front desk with all the enthusiasm of April from Parks and Recreation – but after helping her down the extremely chaotic path of discovering what she’s passionate about in life, I grew to appreciate her in a less superficial way. Even characters I really didn't jive with like Elouisa, a cryptid-obsessed hippy who annoyed me to no end, was at least entertainingly irritating, and I’ve learned to appreciate how much her personality bothers me over time. (We’ve all got a friend like that, don’t we?) And, of course, if you’re looking for more than friendship you can partake in Palia’s quite strong dating mechanics to get yourself a girlfriend or boyfriend, or several of them – no judging here.Unfortunately, this is one area where timegating gets in the way of a good time, and is one of the only places Palia boxes you out. You’re only allowed to chat with each character once per in-game day (a 30-minute period of real time), which improves your social links a very small amount, and you can only give each character a gift once per real world day. So if you’re trying to finish a particular character’s story, you’ll have to log on with regularity and be subjected to the same rotation of brief banter before you’re able to make any real progress. This is especially painful early on when your citizenship in Kilima Village is dependent on having someone in town to vouch for you – a task that’s made impossible to do in a short span by timegating. When every other area of Palia lets you play to your heart’s content, it’s pretty annoying to see such an essential part of this slice of life block you from progressing at your own pace.The Elderwood ExpansionThe Elderwood expansion is the most recent addition to Palia, and the biggest content update since its 2023 debut by far. It adds a substantial map with several small regions to explore and interesting new enemies to hunt (like really good frog-like creatures that spit reptilian phlegm at you), and some neat gadgets and quality of life improvements to enjoy. The Elderwood region is filled with color and weird creatures, which are quite unlike the two base maps, injecting some much needed variety into the world. Some of the additions, like relics that make tracking down materials easier and new resource nodes like palium and platinum, are fantastic things to pursue if you’re like me and have already accumulated hundreds of copper and iron. There’s even a new NPC to meet, Ulfe, a wild child who has a very different vibe than the rest of the cast so far, and who I enjoyed having a series of communication breakdowns with. Elderwood certainly doesn’t rock the boat in any major way, but it’s a nice, and overdue supplement that simply offers more of the Palia I already know and love.Palia has come a long way since I first played it over a year ago, but one thing that remained true after this latest update is that it’s still missing quite a bit. Even with the beefy new Elderwood map joining the original two, the number of areas to explore is fairly small, and though they’ve got nooks and crannies for you to discover, you can more-or-less see most of what’s available in a few hours. Social features, though awesome when they happen, still feel quite slim for a game where the killer feature is supposed to be its online functionality, and there aren’t enough activities that encourage group play. And although there are quite a few options for decorating your house, surprisingly little of it can be interacted with once placed. You can’t lie in bed, turn on the sink, or really do much of anything with most objects, which sometimes made me feel like I was building a museum rather than a home. (They did add the ability to flick the light switches on and off, which is at least something.) Elderwood isn’t planned to be the final update or anything, so these are shortcomings that will hopefully be built out in the future, but I’m a bit surprised that some of them aren’t farther along all the same.The other major issue with Palia has been its bugs and performance issues, which have gotten remarkably better but are still pretty common. I quite frequently see NPCs sink into the floor, sometimes altogether hidden underground to the point where I can’t interact with them, there’s a bunch of very visible pop-in that happens while you’re running around, and loading times when traveling between each section of the map feel far longer than they should. Playing on the Nintendo Switch is especially eyebrow raising, as everything looks pretty awful and runs significantly worse, to the point where I really can’t recommend it on that platform in the same way I enthusiastically would elsewhere.

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2025-05-20 13:32:29 ·

I Stepped Into the Future of Hyper-Connected Entertainment. It Made Me Surprisingly Emotional

Passing through a green warp pipe, I see a colorful mushroom kingdom spreading out in front of me. Almost. Headset pressed to my face, volume up, I'm actually watching the Super Mario Bros. movie in Apple's Vision Pro from a room in my house, the screen stretched out in 3D. But I'm feeling a little emotional, sort of a visceral thrill, like a memory. That's because the film's blending with my memories of being at Universal Studios' Epic Universe theme park a few weeks ago, when I was walking around an actual physical Mushroom Kingdom, passing through a real and very large green warp pipe — but in Orlando, Florida. In the park, it's all walls I can touch, blocks I can tap. Coming back to watch the movie again, in 3D, it now feels a little bit like coming home. Imaginary worlds are expanding… both in my brain, and in the virtual and physical realms. It's happening in movies, in games, in VR and in places like Epic Universe, the biggest new theme park in the US in 20 years, which opens to the public on May 22. All these immersive worlds are tapping into universes we already have somewhat mapped out in our minds, and by mapping them out even further, creators are laying emotional groundwork for staying more deeply connected in the future. I'm obsessed with immersive technologies and write extensively about them at CNET; I've been reviewing VR and AR headsets and games for over a decade now. But I'm finding that physical places — like theme parks — can fuel our memories, too, and they begin to blend in strange ways. And that's very much by design. We're living in a hyper-connected state of entertainment, and Epic Universe just feels like the latest, biggest step. "The thirst for things that are live, things that are unpredictable, has only increased now that we're getting all of these franchise-based experiences out there," says Kathryn Yu, co-founder of the Immersive Experience Institute in Los Angeles. "Otherwise, that IP is just a thing that you stream that happens to other people in a little box. The next logical conclusion is, well, I would love to go there." The vast new world of Epic Universe is a lot to take in, even without the crowds there. I visited ahead of its opening, intensely curious about the experiences and the technology and what it would all add up to. I saw the future, and also the past. And what I experienced through a frenzied day was that the details, and surprises, were everywhere. This was my journey there, in the moment itself and remembered from a distance, filtered through the nostalgia that movies, games and immersive tech fill me with now as I look back. I'm going to walk you through what I encountered and put it all into perspective. In this article: A past full of portals Theme parks have been imagining other worlds for years. Disneyland, which dreamed of a series of worlds visited via connected pathways starting from a central hub — a "hub and spokes" model that's mirrored in most major theme parks now — opened way back in 1955. But in the last couple of decades, the ante has been upped, and upped again. CNET/Zooey LiaoParks have gotten more theme-immersive over time: Universal opened Islands of Adventure in Orlando in 1999, where it created mini lands based on franchises like Jurassic Park, Marvel, Dr. Seuss and Harry Potter. Disney's Animal Kingdom, also in Florida, started with a theme around animals from various continents. It added Pandora in 2017, a section made to feel like you're walking around the alien world from James Cameron's Avatar movies. Disney also has a Toy Story land at Hollywood Studios, opened in 2018, Star Wars-themed lands in both its California and Florida parks that opened in 2019 and Avengers Campus, which opened at Disneyland in 2021. In a sense, Epic Universe in Orlando is a park full of these extreme-themed locations, connected like magic portals. Four big places, four familiar and deep wells of movie memories to draw from: Nintendo, How to Train Your Dragon, Harry Potter and classic Universal monsters. Of course, these particular themes are in areas where new movies, games and shows are emerging constantly. A live-action How to Train Your Dragon movie arrives this summer; the Nintendo Switch 2 launches in June; there's a new Harry Potter series for HBO Max that's in the works. These are no accidents. On the other hand, if you have no connection to those intellectual properties, then you might not feel the need to visit. "It becomes kind of a double-edged sword, because you have folks who really love a franchise and will definitely buy a ticket if you're featuring that franchise," says Yu of the Immersive Experience Institute. "And then you have folks who may not be so hot on that, and you still need to appeal to them." Franchises are now made to bleed between film, TV, game and theme park. It's a cross-media world, and our physical presence in a park, playing a role in experiencing something first-hand, can end up making all the other pieces feel more emotionally important. Is there a limit to the immersive theming? Disney hit a wall with Galactic Starcruiser, a multiday self-contained hotel experience that opened in 2022 but closed a year later, something that was aiming high but was way too expensive and too immersive to appeal to many people, not to mention badly timed during a pandemic.Bridget Carey, CNET editor at large and theme park expert, who visited Epic Universe with me last month, experienced the ill-fated Galactic Starcruiser firsthand and felt it was a blend of theme park and video game, but it was an experience that locked you into a commitment — both of time and price. Large-scale immersive theater experiences aren't always successful, either: Life and Trust, a massive multilevel New York theater event designed to be a spiritual follow-up to the decade-plus run of Sleep No More, closed after only nine months. Yet these types of projects show where immersiveness in parks could expand. "The Starcruiser experience didn't just lean into sci-fi tech for a Star Wars vibe. What made it impressive was the improvisational actors that made the sets and effects more transportive," Carey says. "Universal also is weaving that ingredient into Epic, and I was surprised by the number of human character actors we saw in each land — helping make those robotic dragons and magical creatures have emotional connections with guests." What's different with Epic compared to how theme parks have already been evolving? In some ways, not as much as you'd think. But it's the more intense focus on immersion, combined with the portals that become the entry gates, that feel new. Universal's marketing is all about wanting you to feel like you're teleporting into these places.The portal gates are made to feel like they're constructed intentionally, waiting for you to make the leap. And I've felt that portal feeling many times before, at home: in VR, where jumping to other worlds almost feels like a ritual — laying out a play space, opening an app, stepping through. All right. Here we go. Into the portals Celestial Park The entrance to Epic Universe begins with a portal. And it has portals all the way through, to the individual subworlds, and even to worlds within those worlds. It's the theme to the whole park. The entrance is the biggest portal of all, called the "Chronos," and it looks sort of like a stargate. It's also just a familiar entrance gate, adorned with symbols to the worlds that await inside, something of a steampunk galactic theme. Jeffrey Hazelwood/CNETInside, things are strangely sedate. The first "hub world," Celestial Park, is lovely, beautifully landscaped and chill. So chill that you might wonder where the park excitement is hiding. The gardens and vaguely retrofuture architecture feels a bit like the Star Wars planet Naboo, or even the front part of Epcot that used to be called Future World. There are some rides, but just a few. There's an ornate domed carousel, and an interactive water fountain. There's also the park's best roller coaster, a massive twin beast called Stardust Racers, where two trains appear to race as they barrel roll over each other. The dual coaster has a design that feels both inspired by the lore of an Atlantis lost world and fantasies of Jules Verne. Look closely and you can find an Easter egg: the flux capacitor from Back to the Future — a Universal property that used to have its own ride — flickers on the back of each coaster car. There's no promise of time travel, but the ride accelerates to speeds that feel as intense as Velocicoaster, Universal's notorious Jurassic World-themed ride. Celestial Park feels like a world between worlds. It's the place where the portals to every other world live. Celestial Park's got a lot of good food, relaxing restaurants and calming fountains. I could see this being the place where Universal has future festivals, pop-up experiences. It's also a centering space, a reset point, a rest stop between dives into other worlds. It clears your mind before you head into the next hyper-immersive place. "The future of the attractions industry isn't one-size-fits-all. It's about creating moments that feel personal, unforgettable and emotionally resonant, regardless of the scale."
Jakob Wahl, president and CEO of IAAPA
Are centering places like this key to the future of more intense immersive experiences? In my early days of going to VR installations, there was a big focus on the onboarding process, as well as a decompression space where you'd be able to rest and be in your own thoughts for a while. The more stimulation we have, the more we need a way to remove ourselves from it. "For an immersive spectacle to work, it's really got to be all encompassing, but that also means what's on the outside needs to be thought through, too," says Noah Nelson, founder of the immersive entertainment site No Proscenium. "There's a whole art to path making, and while I'm not sure if we need to go the full 'chill room at the rave' route, there is something to be said for an 'ontological crossfade' from one 'reality' into another." All around the edges of Celestial Park, golden gates beckon with statues stacked on top. These are the other worlds, and entering them, you definitely feel the strong crossfade. Super Nintendo World Coin fountains and castle decorations surround Nintendo's portal, and the moment you head in, you ride an escalator. It's a warp pipe, with light beams shooting off to the sides. Then you're inside a familiar castle, Mushroom Kingdom portraits on the walls. Exiting it, you're looking out at a multilevel vista of moving blocks, Yoshis and bouncing creatures: It looks just like a level map from a Super Mario game. It's made to overwhelm and dazzle you. The paths seem to go everywhere: down, up, to the sides and who knows where else. You descend into it, sinking into the immersion. Jeffrey Hazelwood/CNETSuper Nintendo World already exists in Universal's Tokyo park and in Universal Studios Hollywood, but Orlando's layout is larger and extends through an additional portal tunnel into a subworld of Donkey Kong that's full of palm trees, banana piles and a mine cart coaster that runs in and out of an ancient temple. That moment in the Super Mario Bros. movie where Mario and Peach go to Donkey Kong's kingdom and see all the looping paths everywhere? It's sort of that feeling, but smaller. If you buy a Power-Up Bandfrom Universal, you can pair it with your phone and bop it against blocks and surfaces everywhere in the land, unlocking scores in mini games you can track on the Universal app. The bands also work as tappable NFC-enabled Amiibo for the Nintendo Switch, giving unlockable extras. I keep thinking that Nintendo could expand that park-to-Switch relationship further, maybe even with the Switch 2. There aren't that many rides here, but they are memorable. A calmer Yoshi ride moves slowly around the Mushroom Kingdom's edges, more of a young kid's ride or even a way to take in the vistas without walking. And Mario Kart: Bowser's Challenge is also surprisingly slow moving for a racing ride, but it's because you wear augmented reality head visors, tethered to your car, that float images of video game opponents all around you. The goal is to shoot flying turtle shells at opponents by turning your wheel and pressing buttons. The best parts feel like you're almost living inside the game itself — a dark tunnel where Rainbow Road floats. The tech feels old now compared to home headsets like the Apple Vision Pro or Meta's Quest 3 — it is, since it was made for similar rides back in 2021 — but it's also the only AR ride in this park, or nearly anywhere else. And I think future rides could go a lot further. It reminds me instantly of the remote-control Mario Kart toys that Nintendo made to work with an AR-enabled Switch game called Mario Kart Live, which I drove around my home during the pandemic in 2020. Switch 2 games and connected toys could in the future further expand these rides. The Donkey Kong Mine Cart Madness ride is the best of the bunch: The coaster's hidden ride mechanism makes it seem like you're on cartoonishly broken tracks, but you're not. The cart flies off them, jumping gaps, leaping into space, making what seem like impossible turns, and it's full of surprises. It's not loaded with visible tech: Its magic tricks are subtler. "The thirst for things that are live, things that are unpredictable, has only increased now that we're getting all of these franchise-based experiences."
Kathryn Yu, co-founder of the Immersive Experience Institute
While there are little corners to explore around Super Nintendo World, like extra Power-Up Band challenges and little Nintendo Easter eggs, I want more. I want the Power-Up Band minigames to feel even more game-like. I want crazy levels of extra things to find. Maybe that can still come. Nintendo's rumored to make an expansion to Super Nintendo World, possibly adding a Zelda-themed Hyrule area to time with a future Zelda movie Universal is releasing in 2027. Pokemon is also a rumored expansion focus. The possibilities seem endless, but the cost and planning of building areas that feel timeless and popular enough to work is a whole other challenge. This space filled with Mario and Donkey Kong echoes lots of existing games, and probably games to come. When I played Donkey Kong Bananza and Mario Kart World on the Switch 2, I couldn't help thinking about Super Nintendo World all over again. And that's clearly the point: They reflect each other.
A Photo Tour Inside Epic Universe
See all photos Franchises are now made to bleed between film, TV, game and theme park. It's a cross-media world, and our physical presence in a park, playing a role in experiencing something first-hand, can end up making all the other pieces feel more emotionally important. The same way I watch movies about the UK nostalgically after I've traveled there, I watch the Super Mario Bros. movie and play Super Mario games after I visited Epic Universe. "Epic Universe is a powerful example of how immersive storytelling, cutting-edge technology, and bold vision are shaping the future of themed entertainment," says Jakob Wahl, president and CEO of IAAPA, the Global Association for the Attractions Industry. "It reflects a growing demand from guests for deeply integrated, multisensory experiences that transport them into entirely new worlds with characters from some of the world's most popular movies and video games." How to Train Your Dragon: Isle of Berk Entering the portal into the world of How to Train Your Dragon, you're greeted with an expanse of water, massive carved statues and bridges beyond. Wide skies, flying rides: This is the Isle of Berk, and it's full of dragons, water and people roleplaying as characters from the films. It's the most wide-open feeling world in the park, inviting you to seemingly wander in any direction. It's the biggest, and has the most rides and shows, too. Jeffrey Hazelwood/CNETI didn't grow up with these movies, but I could see the crowds who did, and waited in line for a chance to pet a robotic Toothless dragon in a stable. Chances to meet dragons are everywhere: One, puppeted by somebody inside, proudly struts around, guided by Viking handlers. In one corner, if you're patient, a baby dragon emerges for photo opps: This is Dart, a self-powered robot that's so convincingly animated that it hypnotized me in my tracks — it has a feel similar to Boston Dynamics' robot dogs, but turned into cartoon form. Disney isn't putting free-roaming robots into its parks yet, although it's test-driving Nvidia-powered BD-0 droids that should be making more appearances in Star Wars: Galaxy's Edge eventually. "The BDX droids are just the beginning," Kyle Laughlin, senior vice president at Walt Disney Imagineering, said when the droids were shown off at an Nvidia conference in March, referring to AI advances to come via Google DeepMind and Nvidia. "This collaboration will allow us to create a new generation of robotic characters that are more expressive and engaging than ever before." Meanwhile, Universal is already doing that with its little Dart appearances. Dart shows the future: animated and free-walking, and acting alongside real human actors that make it feel like the world has come alive. Drone dragons wheel overhead, too — not during my initial visit, but they'll be there on park opening. Other robotic dragon tails poke out of nests. One ice-breathing dragon pokes its head out from behind a wall. The dragon moments continue in a lavish show called The Untrainable Dragon, which blends screens and actors and dragons that look like a combination of puppeting and robotics. Toothless wheels overhead during the show, and the emotional scale of it all made me cry. "For an immersive spectacle to work, it's really got to be all encompassing ... there's a whole art to path making."
Noah Nelson, founder of the immersive entertainment site No Proscenium
In this land, the rides almost feel secondary. A wheeling, tame sky ride called Dragon Racer's Rally was fine for kids, maybe not worth it for adults. A water-blasting boat ride called Fyre Drill was fun, but similar to a ride I've tried at New York's Legoland. But the family coaster here, called Hiccup's Wing Gliders, is the best thing to try: It's fast, zips over water and around the island, and has other dragons to see. It's a story experience as much as a thrill ride, like Hagrid's Magical Creatures coaster at Universal's Islands of Adventure.Berk doesn't have interactive features like Power-Up Bands or wands, but it has plenty of other merch. It's also, I think, about just feeling happy and free. It feels loose, like a festival. And maybe more of a Disney-type place than any other part of Universal. "The sheer number of dragon animatronics exposed to the outdoors was impressive — both in the ride and peppered across the landscape. But what really amps up the emotion and whimsy is the music from John Powell's soundtrack, which got me bawling happy tears on the coaster," says Carey. "Universal leans hard into movie scores throughout each portal to activate your emotions quickly — which stands out from Disney's choice to use more subtle, natural-sounding background tracks. But I think that's where Epic got it right. People want the music to have that connection." What I remember most from this world, as I portaled back out, was the dragons, whether they were drones, robots or puppets. All of the dragons. Wizarding World of Harry Potter: Ministry of Magic The Harry Potter portal gate leads into a subway exit, with a wall full of French posters. Around a corner, there's a massive arch. And through that arch is a wide city street, shops everywhere, hints of a skyline in the distance. The Ministry of Magic's recreation of 1920s Paris hits me on a grander, more detailed scale than any of the other worlds. Jeffrey Hazelwood/CNETThe buildings loom high. The city's farther-off attractions poke above rooftops. It feels like we've teleported. Take the previous Wizarding World areas at Universal and imagine them even bigger, and you have this. Windows in storefronts are interactive, if you have a wand you've purchased from a shop. Wave it in a certain pattern to make magical things happen. Finding the windows is a little game in itself. Some windows have interactive paintings that speak to you, too. In the middle of the city square is a circus tent, hosting Cirque Arcanus, a live theater spectacle that looks like it's impossibly tucked into this tent, with an immersive show blending magic tricks and screens. Deeper inside, the main show seems to take place inside the suitcase of Newt Scamander from the Fantastic Beasts and Where to Find Them movies. Different creatures emerge from shadows and dimensional windows, made of a mix of high-res displays, puppets, robotics and stage magic. Down one end of the Paris streets is the only ride: a showstopping experience called the Battle for the Ministry of Magic. We pass through a MetroFloo station, entering yet another portal that flashes green smoke as we end up on the other side in a massive recreation of the Ministry of Magic from the Harry Potter movies, but now in modern-day London. I don't realize until I get home days later and rewatch the movies how spot-on this recreation is: Much like Disney's Rise of the Resistance ride, it feels like you've been beamed right into a film. The Ministry of Magic ride itself, down endless corridors of talking portraits and interactive details you might linger on during what could be seriously long waits, is an elevator you sit in as it leaps and glides through a journey involving Harry, Hermione, Ron, Dolores Umbridge and things that seem real and virtual at the same time. "Universal leans hard into movie scores throughout each portal to activate your emotions quickly ... People want the music to have that connection."
Bridget Carey, CNET editor at large
Universal says this ride has a whole new mechanism technology — it reminds me of both the Gringotts and Forbidden Journey rides at Universal's other parks, but more like you're watching a magical theater experience unfold. It's the most eye-popping ride in the park. I wished I could floo-hop over to the other Wizarding World sections at Universal's other parks. You can't: This park is miles from the others, and misses out on the magic train connection. Dark Universe Through another portal that looks embedded in a gnarled mountain of rocks and roots, we pass into a cemetery, tombstones everywhere, leading to a haunted-looking European village. In some ways the most intimate of the four worlds, this lurking gothic zone, themed to house Universal's classic monsters, feels like a permanent version of Universal's Halloween Horror-themed events. Jeffrey Hazelwood/CNETThe path snakes around a series of rides and taverns, with details like menacing statues and a cart full of body parts in bottles. You'll see actors here that play various roles: a mad violinist plays a tune and spins through the square. The Invisible Man peers through bandages and insults your intelligence. At The Burning Blade Tavern, a pub at the end of the path that has a burning windmill above it, actors play the roles of monster hunters. The biggest draw here is a decaying mansion that houses Monsters Unchained: The Frankenstein Experiment, a ride that throws all of Universal's monsters into animatronic form. The ride's built on the same arm structure as Harry Potter and the Forbidden Journey: You feel like you're being propelled through rooms where werewolves, the Creature From the Black Lagoon, Frankenstein's monster and Dracula battle each other. The vibe is more video game and comic-infused than something truly scary. Still, it's the most animatronics-filled experience in the park — Frankenstein's monster towers above me in the preshow room, stepping forward as if he's about to walk right toward us. One other roller coaster, Curse of the Werewolf, is weirdly lacking in any actual werewolves, and felt tamer than I expected. And my visit, during the day, didn't seem to fit the horror style of the surroundings. At night, and with plenty of role-playing actors around, Dark Universe could take on whole new dimensions. This part of the park feels like the biggest leap into an unknown, and could use even more building out to add in extra thrills. But what I felt the most in this subdued, ominous-feeling part of the park was the promise of roleplay. What if I stayed longer and tried to follow the violinist? What if the Invisible Man tried to recruit me for a mission? What does Ygor have to tell me if I seek him out? If I go to the pubs and lurking corners, will I find more mysteries to unravel? As a doorway to the oldest part of Universal's history, could Dark Universe be a permanent way to explore the weird horrors of Halloween all year long? I'd like to stick around here for dinner after dark and see what happens. The future beyond Epic On my way home again, thinking ahead to my next visit around the time of the park's opening day, I wondered about what Epic Universe represents for the future of where amusement parks and immersive entertainment are heading, and what it could also mean for all the games, movies, shows and toys that connect to them. Theme parks are conceived years ahead of time, slowly emerging into completion. Epic Universe is here in 2025, but its ideas were birthed back in 2019 and intended for 2023, delayed because of the pandemic. What we're seeing now is the bleeding edge of large-scale theme parks, but not necessarily a sign of what the future holds. It's hard to keep large-scale things in business, so I often think about the future of immersive entertainment as coming from smaller productions. There have been a ton of contained immersive ticketed attractions in the last decade that give the I've-been-to-a-park experience, often at a lower cost. My mind turns to Meow Wolf, a growing collective that makes hallucinatory installations that have mysteries and parts that unlock extras on a phone app. One of Meow Wolf's next locations, in New York, looks to add even more mixed reality and interaction. Meow Wolf's founders say that smaller indoor spaces can build out higher levels of next-level interaction beyond what Universal or Disney can do. "We see them as sort of scratching the surface," Meow Wolf's Vince Kladubek tells me, speaking about parks like Epic Universe. "When you have a dedicated indoor space, you have far more possibilities than when you're in an outdoor theme park land. We're really honing in on the capabilities that are now possible when you have a fixed indoor space in bringing this mixed-reality experience forward." "Epic Universe is a powerful example of how immersive storytelling, cutting-edge technology and bold vision are shaping the future of themed entertainment."
Jakob Wahl, president and CEO of IAAPA
And while these smaller interactive experiences emerge, it's rare to see a completely new theme park open in the US — the last one was Disney's California Adventure in 2001. Disney and Universal have been locked in a back-and-forth competition for decades, one-upping each other with new immersive ideas, licensing deals and park upgrades, but Disney has no new US park planned. Instead, Disney is focused on specific park upgrades — a Monsters, Inc. area for Hollywood Studios, new Cars and Villains lands for Magic Kingdom, an Encanto and Indiana Jones expansion to Animal Kingdom, more Avengers rides at California Adventure. New parks are opening overseas, though: Universal has a UK park in development, and Disney just announced a deal to open a theme park in Abu Dhabi. Universal's next steps beyond Epic are already in the works, but in lots of smaller pieces. A horror-themed permanent Universal attraction, called Universal Horror Unleashed, opens in Las Vegas this August. Its four haunted houses should feel like the ones in Universal's seasonal horror night fests, but year-round. Universal also has a kid-focused, smaller park that's opening in Frisco, Texas next year. "We're seeing
#stepped #into #future #hyperconnected #entertainment

I Stepped Into the Future of Hyper-Connected Entertainment. It Made Me Surprisingly Emotional
Passing through a green warp pipe, I see a colorful mushroom kingdom spreading out in front of me. Almost. Headset pressed to my face, volume up, I'm actually watching the Super Mario Bros. movie in Apple's Vision Pro from a room in my house, the screen stretched out in 3D. But I'm feeling a little emotional, sort of a visceral thrill, like a memory. That's because the film's blending with my memories of being at Universal Studios' Epic Universe theme park a few weeks ago, when I was walking around an actual physical Mushroom Kingdom, passing through a real and very large green warp pipe — but in Orlando, Florida. In the park, it's all walls I can touch, blocks I can tap. Coming back to watch the movie again, in 3D, it now feels a little bit like coming home. Imaginary worlds are expanding… both in my brain, and in the virtual and physical realms. It's happening in movies, in games, in VR and in places like Epic Universe, the biggest new theme park in the US in 20 years, which opens to the public on May 22. All these immersive worlds are tapping into universes we already have somewhat mapped out in our minds, and by mapping them out even further, creators are laying emotional groundwork for staying more deeply connected in the future. I'm obsessed with immersive technologies and write extensively about them at CNET; I've been reviewing VR and AR headsets and games for over a decade now. But I'm finding that physical places — like theme parks — can fuel our memories, too, and they begin to blend in strange ways. And that's very much by design. We're living in a hyper-connected state of entertainment, and Epic Universe just feels like the latest, biggest step. "The thirst for things that are live, things that are unpredictable, has only increased now that we're getting all of these franchise-based experiences out there," says Kathryn Yu, co-founder of the Immersive Experience Institute in Los Angeles. "Otherwise, that IP is just a thing that you stream that happens to other people in a little box. The next logical conclusion is, well, I would love to go there." The vast new world of Epic Universe is a lot to take in, even without the crowds there. I visited ahead of its opening, intensely curious about the experiences and the technology and what it would all add up to. I saw the future, and also the past. And what I experienced through a frenzied day was that the details, and surprises, were everywhere. This was my journey there, in the moment itself and remembered from a distance, filtered through the nostalgia that movies, games and immersive tech fill me with now as I look back. I'm going to walk you through what I encountered and put it all into perspective. In this article: A past full of portals Theme parks have been imagining other worlds for years. Disneyland, which dreamed of a series of worlds visited via connected pathways starting from a central hub — a "hub and spokes" model that's mirrored in most major theme parks now — opened way back in 1955. But in the last couple of decades, the ante has been upped, and upped again. CNET/Zooey LiaoParks have gotten more theme-immersive over time: Universal opened Islands of Adventure in Orlando in 1999, where it created mini lands based on franchises like Jurassic Park, Marvel, Dr. Seuss and Harry Potter. Disney's Animal Kingdom, also in Florida, started with a theme around animals from various continents. It added Pandora in 2017, a section made to feel like you're walking around the alien world from James Cameron's Avatar movies. Disney also has a Toy Story land at Hollywood Studios, opened in 2018, Star Wars-themed lands in both its California and Florida parks that opened in 2019 and Avengers Campus, which opened at Disneyland in 2021. In a sense, Epic Universe in Orlando is a park full of these extreme-themed locations, connected like magic portals. Four big places, four familiar and deep wells of movie memories to draw from: Nintendo, How to Train Your Dragon, Harry Potter and classic Universal monsters. Of course, these particular themes are in areas where new movies, games and shows are emerging constantly. A live-action How to Train Your Dragon movie arrives this summer; the Nintendo Switch 2 launches in June; there's a new Harry Potter series for HBO Max that's in the works. These are no accidents. On the other hand, if you have no connection to those intellectual properties, then you might not feel the need to visit. "It becomes kind of a double-edged sword, because you have folks who really love a franchise and will definitely buy a ticket if you're featuring that franchise," says Yu of the Immersive Experience Institute. "And then you have folks who may not be so hot on that, and you still need to appeal to them." Franchises are now made to bleed between film, TV, game and theme park. It's a cross-media world, and our physical presence in a park, playing a role in experiencing something first-hand, can end up making all the other pieces feel more emotionally important. Is there a limit to the immersive theming? Disney hit a wall with Galactic Starcruiser, a multiday self-contained hotel experience that opened in 2022 but closed a year later, something that was aiming high but was way too expensive and too immersive to appeal to many people, not to mention badly timed during a pandemic.Bridget Carey, CNET editor at large and theme park expert, who visited Epic Universe with me last month, experienced the ill-fated Galactic Starcruiser firsthand and felt it was a blend of theme park and video game, but it was an experience that locked you into a commitment — both of time and price. Large-scale immersive theater experiences aren't always successful, either: Life and Trust, a massive multilevel New York theater event designed to be a spiritual follow-up to the decade-plus run of Sleep No More, closed after only nine months. Yet these types of projects show where immersiveness in parks could expand. "The Starcruiser experience didn't just lean into sci-fi tech for a Star Wars vibe. What made it impressive was the improvisational actors that made the sets and effects more transportive," Carey says. "Universal also is weaving that ingredient into Epic, and I was surprised by the number of human character actors we saw in each land — helping make those robotic dragons and magical creatures have emotional connections with guests." What's different with Epic compared to how theme parks have already been evolving? In some ways, not as much as you'd think. But it's the more intense focus on immersion, combined with the portals that become the entry gates, that feel new. Universal's marketing is all about wanting you to feel like you're teleporting into these places.The portal gates are made to feel like they're constructed intentionally, waiting for you to make the leap. And I've felt that portal feeling many times before, at home: in VR, where jumping to other worlds almost feels like a ritual — laying out a play space, opening an app, stepping through. All right. Here we go. Into the portals Celestial Park The entrance to Epic Universe begins with a portal. And it has portals all the way through, to the individual subworlds, and even to worlds within those worlds. It's the theme to the whole park. The entrance is the biggest portal of all, called the "Chronos," and it looks sort of like a stargate. It's also just a familiar entrance gate, adorned with symbols to the worlds that await inside, something of a steampunk galactic theme. Jeffrey Hazelwood/CNETInside, things are strangely sedate. The first "hub world," Celestial Park, is lovely, beautifully landscaped and chill. So chill that you might wonder where the park excitement is hiding. The gardens and vaguely retrofuture architecture feels a bit like the Star Wars planet Naboo, or even the front part of Epcot that used to be called Future World. There are some rides, but just a few. There's an ornate domed carousel, and an interactive water fountain. There's also the park's best roller coaster, a massive twin beast called Stardust Racers, where two trains appear to race as they barrel roll over each other. The dual coaster has a design that feels both inspired by the lore of an Atlantis lost world and fantasies of Jules Verne. Look closely and you can find an Easter egg: the flux capacitor from Back to the Future — a Universal property that used to have its own ride — flickers on the back of each coaster car. There's no promise of time travel, but the ride accelerates to speeds that feel as intense as Velocicoaster, Universal's notorious Jurassic World-themed ride. Celestial Park feels like a world between worlds. It's the place where the portals to every other world live. Celestial Park's got a lot of good food, relaxing restaurants and calming fountains. I could see this being the place where Universal has future festivals, pop-up experiences. It's also a centering space, a reset point, a rest stop between dives into other worlds. It clears your mind before you head into the next hyper-immersive place. "The future of the attractions industry isn't one-size-fits-all. It's about creating moments that feel personal, unforgettable and emotionally resonant, regardless of the scale." Jakob Wahl, president and CEO of IAAPA Are centering places like this key to the future of more intense immersive experiences? In my early days of going to VR installations, there was a big focus on the onboarding process, as well as a decompression space where you'd be able to rest and be in your own thoughts for a while. The more stimulation we have, the more we need a way to remove ourselves from it. "For an immersive spectacle to work, it's really got to be all encompassing, but that also means what's on the outside needs to be thought through, too," says Noah Nelson, founder of the immersive entertainment site No Proscenium. "There's a whole art to path making, and while I'm not sure if we need to go the full 'chill room at the rave' route, there is something to be said for an 'ontological crossfade' from one 'reality' into another." All around the edges of Celestial Park, golden gates beckon with statues stacked on top. These are the other worlds, and entering them, you definitely feel the strong crossfade. Super Nintendo World Coin fountains and castle decorations surround Nintendo's portal, and the moment you head in, you ride an escalator. It's a warp pipe, with light beams shooting off to the sides. Then you're inside a familiar castle, Mushroom Kingdom portraits on the walls. Exiting it, you're looking out at a multilevel vista of moving blocks, Yoshis and bouncing creatures: It looks just like a level map from a Super Mario game. It's made to overwhelm and dazzle you. The paths seem to go everywhere: down, up, to the sides and who knows where else. You descend into it, sinking into the immersion. Jeffrey Hazelwood/CNETSuper Nintendo World already exists in Universal's Tokyo park and in Universal Studios Hollywood, but Orlando's layout is larger and extends through an additional portal tunnel into a subworld of Donkey Kong that's full of palm trees, banana piles and a mine cart coaster that runs in and out of an ancient temple. That moment in the Super Mario Bros. movie where Mario and Peach go to Donkey Kong's kingdom and see all the looping paths everywhere? It's sort of that feeling, but smaller. If you buy a Power-Up Bandfrom Universal, you can pair it with your phone and bop it against blocks and surfaces everywhere in the land, unlocking scores in mini games you can track on the Universal app. The bands also work as tappable NFC-enabled Amiibo for the Nintendo Switch, giving unlockable extras. I keep thinking that Nintendo could expand that park-to-Switch relationship further, maybe even with the Switch 2. There aren't that many rides here, but they are memorable. A calmer Yoshi ride moves slowly around the Mushroom Kingdom's edges, more of a young kid's ride or even a way to take in the vistas without walking. And Mario Kart: Bowser's Challenge is also surprisingly slow moving for a racing ride, but it's because you wear augmented reality head visors, tethered to your car, that float images of video game opponents all around you. The goal is to shoot flying turtle shells at opponents by turning your wheel and pressing buttons. The best parts feel like you're almost living inside the game itself — a dark tunnel where Rainbow Road floats. The tech feels old now compared to home headsets like the Apple Vision Pro or Meta's Quest 3 — it is, since it was made for similar rides back in 2021 — but it's also the only AR ride in this park, or nearly anywhere else. And I think future rides could go a lot further. It reminds me instantly of the remote-control Mario Kart toys that Nintendo made to work with an AR-enabled Switch game called Mario Kart Live, which I drove around my home during the pandemic in 2020. Switch 2 games and connected toys could in the future further expand these rides. The Donkey Kong Mine Cart Madness ride is the best of the bunch: The coaster's hidden ride mechanism makes it seem like you're on cartoonishly broken tracks, but you're not. The cart flies off them, jumping gaps, leaping into space, making what seem like impossible turns, and it's full of surprises. It's not loaded with visible tech: Its magic tricks are subtler. "The thirst for things that are live, things that are unpredictable, has only increased now that we're getting all of these franchise-based experiences." Kathryn Yu, co-founder of the Immersive Experience Institute While there are little corners to explore around Super Nintendo World, like extra Power-Up Band challenges and little Nintendo Easter eggs, I want more. I want the Power-Up Band minigames to feel even more game-like. I want crazy levels of extra things to find. Maybe that can still come. Nintendo's rumored to make an expansion to Super Nintendo World, possibly adding a Zelda-themed Hyrule area to time with a future Zelda movie Universal is releasing in 2027. Pokemon is also a rumored expansion focus. The possibilities seem endless, but the cost and planning of building areas that feel timeless and popular enough to work is a whole other challenge. This space filled with Mario and Donkey Kong echoes lots of existing games, and probably games to come. When I played Donkey Kong Bananza and Mario Kart World on the Switch 2, I couldn't help thinking about Super Nintendo World all over again. And that's clearly the point: They reflect each other. A Photo Tour Inside Epic Universe See all photos Franchises are now made to bleed between film, TV, game and theme park. It's a cross-media world, and our physical presence in a park, playing a role in experiencing something first-hand, can end up making all the other pieces feel more emotionally important. The same way I watch movies about the UK nostalgically after I've traveled there, I watch the Super Mario Bros. movie and play Super Mario games after I visited Epic Universe. "Epic Universe is a powerful example of how immersive storytelling, cutting-edge technology, and bold vision are shaping the future of themed entertainment," says Jakob Wahl, president and CEO of IAAPA, the Global Association for the Attractions Industry. "It reflects a growing demand from guests for deeply integrated, multisensory experiences that transport them into entirely new worlds with characters from some of the world's most popular movies and video games." How to Train Your Dragon: Isle of Berk Entering the portal into the world of How to Train Your Dragon, you're greeted with an expanse of water, massive carved statues and bridges beyond. Wide skies, flying rides: This is the Isle of Berk, and it's full of dragons, water and people roleplaying as characters from the films. It's the most wide-open feeling world in the park, inviting you to seemingly wander in any direction. It's the biggest, and has the most rides and shows, too. Jeffrey Hazelwood/CNETI didn't grow up with these movies, but I could see the crowds who did, and waited in line for a chance to pet a robotic Toothless dragon in a stable. Chances to meet dragons are everywhere: One, puppeted by somebody inside, proudly struts around, guided by Viking handlers. In one corner, if you're patient, a baby dragon emerges for photo opps: This is Dart, a self-powered robot that's so convincingly animated that it hypnotized me in my tracks — it has a feel similar to Boston Dynamics' robot dogs, but turned into cartoon form. Disney isn't putting free-roaming robots into its parks yet, although it's test-driving Nvidia-powered BD-0 droids that should be making more appearances in Star Wars: Galaxy's Edge eventually. "The BDX droids are just the beginning," Kyle Laughlin, senior vice president at Walt Disney Imagineering, said when the droids were shown off at an Nvidia conference in March, referring to AI advances to come via Google DeepMind and Nvidia. "This collaboration will allow us to create a new generation of robotic characters that are more expressive and engaging than ever before." Meanwhile, Universal is already doing that with its little Dart appearances. Dart shows the future: animated and free-walking, and acting alongside real human actors that make it feel like the world has come alive. Drone dragons wheel overhead, too — not during my initial visit, but they'll be there on park opening. Other robotic dragon tails poke out of nests. One ice-breathing dragon pokes its head out from behind a wall. The dragon moments continue in a lavish show called The Untrainable Dragon, which blends screens and actors and dragons that look like a combination of puppeting and robotics. Toothless wheels overhead during the show, and the emotional scale of it all made me cry. "For an immersive spectacle to work, it's really got to be all encompassing ... there's a whole art to path making." Noah Nelson, founder of the immersive entertainment site No Proscenium In this land, the rides almost feel secondary. A wheeling, tame sky ride called Dragon Racer's Rally was fine for kids, maybe not worth it for adults. A water-blasting boat ride called Fyre Drill was fun, but similar to a ride I've tried at New York's Legoland. But the family coaster here, called Hiccup's Wing Gliders, is the best thing to try: It's fast, zips over water and around the island, and has other dragons to see. It's a story experience as much as a thrill ride, like Hagrid's Magical Creatures coaster at Universal's Islands of Adventure.Berk doesn't have interactive features like Power-Up Bands or wands, but it has plenty of other merch. It's also, I think, about just feeling happy and free. It feels loose, like a festival. And maybe more of a Disney-type place than any other part of Universal. "The sheer number of dragon animatronics exposed to the outdoors was impressive — both in the ride and peppered across the landscape. But what really amps up the emotion and whimsy is the music from John Powell's soundtrack, which got me bawling happy tears on the coaster," says Carey. "Universal leans hard into movie scores throughout each portal to activate your emotions quickly — which stands out from Disney's choice to use more subtle, natural-sounding background tracks. But I think that's where Epic got it right. People want the music to have that connection." What I remember most from this world, as I portaled back out, was the dragons, whether they were drones, robots or puppets. All of the dragons. Wizarding World of Harry Potter: Ministry of Magic The Harry Potter portal gate leads into a subway exit, with a wall full of French posters. Around a corner, there's a massive arch. And through that arch is a wide city street, shops everywhere, hints of a skyline in the distance. The Ministry of Magic's recreation of 1920s Paris hits me on a grander, more detailed scale than any of the other worlds. Jeffrey Hazelwood/CNETThe buildings loom high. The city's farther-off attractions poke above rooftops. It feels like we've teleported. Take the previous Wizarding World areas at Universal and imagine them even bigger, and you have this. Windows in storefronts are interactive, if you have a wand you've purchased from a shop. Wave it in a certain pattern to make magical things happen. Finding the windows is a little game in itself. Some windows have interactive paintings that speak to you, too. In the middle of the city square is a circus tent, hosting Cirque Arcanus, a live theater spectacle that looks like it's impossibly tucked into this tent, with an immersive show blending magic tricks and screens. Deeper inside, the main show seems to take place inside the suitcase of Newt Scamander from the Fantastic Beasts and Where to Find Them movies. Different creatures emerge from shadows and dimensional windows, made of a mix of high-res displays, puppets, robotics and stage magic. Down one end of the Paris streets is the only ride: a showstopping experience called the Battle for the Ministry of Magic. We pass through a MetroFloo station, entering yet another portal that flashes green smoke as we end up on the other side in a massive recreation of the Ministry of Magic from the Harry Potter movies, but now in modern-day London. I don't realize until I get home days later and rewatch the movies how spot-on this recreation is: Much like Disney's Rise of the Resistance ride, it feels like you've been beamed right into a film. The Ministry of Magic ride itself, down endless corridors of talking portraits and interactive details you might linger on during what could be seriously long waits, is an elevator you sit in as it leaps and glides through a journey involving Harry, Hermione, Ron, Dolores Umbridge and things that seem real and virtual at the same time. "Universal leans hard into movie scores throughout each portal to activate your emotions quickly ... People want the music to have that connection." Bridget Carey, CNET editor at large Universal says this ride has a whole new mechanism technology — it reminds me of both the Gringotts and Forbidden Journey rides at Universal's other parks, but more like you're watching a magical theater experience unfold. It's the most eye-popping ride in the park. I wished I could floo-hop over to the other Wizarding World sections at Universal's other parks. You can't: This park is miles from the others, and misses out on the magic train connection. Dark Universe Through another portal that looks embedded in a gnarled mountain of rocks and roots, we pass into a cemetery, tombstones everywhere, leading to a haunted-looking European village. In some ways the most intimate of the four worlds, this lurking gothic zone, themed to house Universal's classic monsters, feels like a permanent version of Universal's Halloween Horror-themed events. Jeffrey Hazelwood/CNETThe path snakes around a series of rides and taverns, with details like menacing statues and a cart full of body parts in bottles. You'll see actors here that play various roles: a mad violinist plays a tune and spins through the square. The Invisible Man peers through bandages and insults your intelligence. At The Burning Blade Tavern, a pub at the end of the path that has a burning windmill above it, actors play the roles of monster hunters. The biggest draw here is a decaying mansion that houses Monsters Unchained: The Frankenstein Experiment, a ride that throws all of Universal's monsters into animatronic form. The ride's built on the same arm structure as Harry Potter and the Forbidden Journey: You feel like you're being propelled through rooms where werewolves, the Creature From the Black Lagoon, Frankenstein's monster and Dracula battle each other. The vibe is more video game and comic-infused than something truly scary. Still, it's the most animatronics-filled experience in the park — Frankenstein's monster towers above me in the preshow room, stepping forward as if he's about to walk right toward us. One other roller coaster, Curse of the Werewolf, is weirdly lacking in any actual werewolves, and felt tamer than I expected. And my visit, during the day, didn't seem to fit the horror style of the surroundings. At night, and with plenty of role-playing actors around, Dark Universe could take on whole new dimensions. This part of the park feels like the biggest leap into an unknown, and could use even more building out to add in extra thrills. But what I felt the most in this subdued, ominous-feeling part of the park was the promise of roleplay. What if I stayed longer and tried to follow the violinist? What if the Invisible Man tried to recruit me for a mission? What does Ygor have to tell me if I seek him out? If I go to the pubs and lurking corners, will I find more mysteries to unravel? As a doorway to the oldest part of Universal's history, could Dark Universe be a permanent way to explore the weird horrors of Halloween all year long? I'd like to stick around here for dinner after dark and see what happens. The future beyond Epic On my way home again, thinking ahead to my next visit around the time of the park's opening day, I wondered about what Epic Universe represents for the future of where amusement parks and immersive entertainment are heading, and what it could also mean for all the games, movies, shows and toys that connect to them. Theme parks are conceived years ahead of time, slowly emerging into completion. Epic Universe is here in 2025, but its ideas were birthed back in 2019 and intended for 2023, delayed because of the pandemic. What we're seeing now is the bleeding edge of large-scale theme parks, but not necessarily a sign of what the future holds. It's hard to keep large-scale things in business, so I often think about the future of immersive entertainment as coming from smaller productions. There have been a ton of contained immersive ticketed attractions in the last decade that give the I've-been-to-a-park experience, often at a lower cost. My mind turns to Meow Wolf, a growing collective that makes hallucinatory installations that have mysteries and parts that unlock extras on a phone app. One of Meow Wolf's next locations, in New York, looks to add even more mixed reality and interaction. Meow Wolf's founders say that smaller indoor spaces can build out higher levels of next-level interaction beyond what Universal or Disney can do. "We see them as sort of scratching the surface," Meow Wolf's Vince Kladubek tells me, speaking about parks like Epic Universe. "When you have a dedicated indoor space, you have far more possibilities than when you're in an outdoor theme park land. We're really honing in on the capabilities that are now possible when you have a fixed indoor space in bringing this mixed-reality experience forward." "Epic Universe is a powerful example of how immersive storytelling, cutting-edge technology and bold vision are shaping the future of themed entertainment." Jakob Wahl, president and CEO of IAAPA And while these smaller interactive experiences emerge, it's rare to see a completely new theme park open in the US — the last one was Disney's California Adventure in 2001. Disney and Universal have been locked in a back-and-forth competition for decades, one-upping each other with new immersive ideas, licensing deals and park upgrades, but Disney has no new US park planned. Instead, Disney is focused on specific park upgrades — a Monsters, Inc. area for Hollywood Studios, new Cars and Villains lands for Magic Kingdom, an Encanto and Indiana Jones expansion to Animal Kingdom, more Avengers rides at California Adventure. New parks are opening overseas, though: Universal has a UK park in development, and Disney just announced a deal to open a theme park in Abu Dhabi. Universal's next steps beyond Epic are already in the works, but in lots of smaller pieces. A horror-themed permanent Universal attraction, called Universal Horror Unleashed, opens in Las Vegas this August. Its four haunted houses should feel like the ones in Universal's seasonal horror night fests, but year-round. Universal also has a kid-focused, smaller park that's opening in Frisco, Texas next year. "We're seeing #stepped #into #future #hyperconnected #entertainment

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I Stepped Into the Future of Hyper-Connected Entertainment. It Made Me Surprisingly Emotional

Passing through a green warp pipe, I see a colorful mushroom kingdom spreading out in front of me. Almost. Headset pressed to my face, volume up, I'm actually watching the Super Mario Bros. movie in Apple's Vision Pro from a room in my house, the screen stretched out in 3D. But I'm feeling a little emotional, sort of a visceral thrill, like a memory. That's because the film's blending with my memories of being at Universal Studios' Epic Universe theme park a few weeks ago, when I was walking around an actual physical Mushroom Kingdom, passing through a real and very large green warp pipe — but in Orlando, Florida. In the park, it's all walls I can touch, blocks I can tap. Coming back to watch the movie again, in 3D, it now feels a little bit like coming home. Imaginary worlds are expanding… both in my brain, and in the virtual and physical realms. It's happening in movies, in games, in VR and in places like Epic Universe, the biggest new theme park in the US in 20 years, which opens to the public on May 22. All these immersive worlds are tapping into universes we already have somewhat mapped out in our minds, and by mapping them out even further, creators are laying emotional groundwork for staying more deeply connected in the future. I'm obsessed with immersive technologies and write extensively about them at CNET; I've been reviewing VR and AR headsets and games for over a decade now. But I'm finding that physical places — like theme parks — can fuel our memories, too, and they begin to blend in strange ways. And that's very much by design. We're living in a hyper-connected state of entertainment, and Epic Universe just feels like the latest, biggest step. "The thirst for things that are live, things that are unpredictable, has only increased now that we're getting all of these franchise-based experiences out there," says Kathryn Yu, co-founder of the Immersive Experience Institute in Los Angeles. "Otherwise, that IP is just a thing that you stream that happens to other people in a little box. The next logical conclusion is, well, I would love to go there." The vast new world of Epic Universe is a lot to take in, even without the crowds there. I visited ahead of its opening, intensely curious about the experiences and the technology and what it would all add up to. I saw the future, and also the past. And what I experienced through a frenzied day was that the details, and surprises, were everywhere. This was my journey there, in the moment itself and remembered from a distance, filtered through the nostalgia that movies, games and immersive tech fill me with now as I look back. I'm going to walk you through what I encountered and put it all into perspective. In this article: A past full of portals Theme parks have been imagining other worlds for years. Disneyland, which dreamed of a series of worlds visited via connected pathways starting from a central hub — a "hub and spokes" model that's mirrored in most major theme parks now — opened way back in 1955. But in the last couple of decades, the ante has been upped, and upped again. CNET/Zooey LiaoParks have gotten more theme-immersive over time: Universal opened Islands of Adventure in Orlando in 1999, where it created mini lands based on franchises like Jurassic Park, Marvel, Dr. Seuss and Harry Potter. Disney's Animal Kingdom, also in Florida, started with a theme around animals from various continents. It added Pandora in 2017, a section made to feel like you're walking around the alien world from James Cameron's Avatar movies. Disney also has a Toy Story land at Hollywood Studios, opened in 2018, Star Wars-themed lands in both its California and Florida parks that opened in 2019 and Avengers Campus, which opened at Disneyland in 2021. In a sense, Epic Universe in Orlando is a park full of these extreme-themed locations, connected like magic portals. Four big places, four familiar and deep wells of movie memories to draw from: Nintendo, How to Train Your Dragon, Harry Potter and classic Universal monsters. Of course, these particular themes are in areas where new movies, games and shows are emerging constantly. A live-action How to Train Your Dragon movie arrives this summer; the Nintendo Switch 2 launches in June; there's a new Harry Potter series for HBO Max that's in the works. These are no accidents. On the other hand, if you have no connection to those intellectual properties, then you might not feel the need to visit. "It becomes kind of a double-edged sword, because you have folks who really love a franchise and will definitely buy a ticket if you're featuring that franchise," says Yu of the Immersive Experience Institute. "And then you have folks who may not be so hot on that, and you still need to appeal to them." Franchises are now made to bleed between film, TV, game and theme park. It's a cross-media world, and our physical presence in a park, playing a role in experiencing something first-hand, can end up making all the other pieces feel more emotionally important. Is there a limit to the immersive theming? Disney hit a wall with Galactic Starcruiser, a multiday self-contained hotel experience that opened in 2022 but closed a year later, something that was aiming high but was way too expensive and too immersive to appeal to many people, not to mention badly timed during a pandemic.Bridget Carey, CNET editor at large and theme park expert, who visited Epic Universe with me last month, experienced the ill-fated Galactic Starcruiser firsthand and felt it was a blend of theme park and video game, but it was an experience that locked you into a commitment — both of time and price. Large-scale immersive theater experiences aren't always successful, either: Life and Trust, a massive multilevel New York theater event designed to be a spiritual follow-up to the decade-plus run of Sleep No More, closed after only nine months. Yet these types of projects show where immersiveness in parks could expand. "The Starcruiser experience didn't just lean into sci-fi tech for a Star Wars vibe. What made it impressive was the improvisational actors that made the sets and effects more transportive," Carey says. "Universal also is weaving that ingredient into Epic, and I was surprised by the number of human character actors we saw in each land — helping make those robotic dragons and magical creatures have emotional connections with guests." What's different with Epic compared to how theme parks have already been evolving? In some ways, not as much as you'd think. But it's the more intense focus on immersion, combined with the portals that become the entry gates, that feel new. Universal's marketing is all about wanting you to feel like you're teleporting into these places. (Also, the new rides are a whole lot of fun.) The portal gates are made to feel like they're constructed intentionally, waiting for you to make the leap. And I've felt that portal feeling many times before, at home: in VR, where jumping to other worlds almost feels like a ritual — laying out a play space, opening an app, stepping through. All right. Here we go. Into the portals Celestial Park The entrance to Epic Universe begins with a portal. And it has portals all the way through, to the individual subworlds, and even to worlds within those worlds. It's the theme to the whole park. The entrance is the biggest portal of all, called the "Chronos," and it looks sort of like a stargate. It's also just a familiar entrance gate, adorned with symbols to the worlds that await inside, something of a steampunk galactic theme. Jeffrey Hazelwood/CNETInside, things are strangely sedate. The first "hub world," Celestial Park, is lovely, beautifully landscaped and chill. So chill that you might wonder where the park excitement is hiding. The gardens and vaguely retrofuture architecture feels a bit like the Star Wars planet Naboo, or even the front part of Epcot that used to be called Future World. There are some rides, but just a few. There's an ornate domed carousel, and an interactive water fountain. There's also the park's best roller coaster, a massive twin beast called Stardust Racers, where two trains appear to race as they barrel roll over each other. The dual coaster has a design that feels both inspired by the lore of an Atlantis lost world and fantasies of Jules Verne. Look closely and you can find an Easter egg: the flux capacitor from Back to the Future — a Universal property that used to have its own ride — flickers on the back of each coaster car. There's no promise of time travel, but the ride accelerates to speeds that feel as intense as Velocicoaster, Universal's notorious Jurassic World-themed ride. Celestial Park feels like a world between worlds. It's the place where the portals to every other world live. Celestial Park's got a lot of good food, relaxing restaurants and calming fountains. I could see this being the place where Universal has future festivals, pop-up experiences. It's also a centering space, a reset point, a rest stop between dives into other worlds. It clears your mind before you head into the next hyper-immersive place. "The future of the attractions industry isn't one-size-fits-all. It's about creating moments that feel personal, unforgettable and emotionally resonant, regardless of the scale." Jakob Wahl, president and CEO of IAAPA Are centering places like this key to the future of more intense immersive experiences? In my early days of going to VR installations, there was a big focus on the onboarding process, as well as a decompression space where you'd be able to rest and be in your own thoughts for a while. The more stimulation we have, the more we need a way to remove ourselves from it. "For an immersive spectacle to work, it's really got to be all encompassing, but that also means what's on the outside needs to be thought through, too," says Noah Nelson, founder of the immersive entertainment site No Proscenium. "There's a whole art to path making, and while I'm not sure if we need to go the full 'chill room at the rave' route, there is something to be said for an 'ontological crossfade' from one 'reality' into another." All around the edges of Celestial Park, golden gates beckon with statues stacked on top. These are the other worlds, and entering them, you definitely feel the strong crossfade. Super Nintendo World Coin fountains and castle decorations surround Nintendo's portal, and the moment you head in, you ride an escalator. It's a warp pipe, with light beams shooting off to the sides. Then you're inside a familiar castle, Mushroom Kingdom portraits on the walls. Exiting it, you're looking out at a multilevel vista of moving blocks, Yoshis and bouncing creatures: It looks just like a level map from a Super Mario game. It's made to overwhelm and dazzle you. The paths seem to go everywhere: down, up, to the sides and who knows where else. You descend into it, sinking into the immersion. Jeffrey Hazelwood/CNETSuper Nintendo World already exists in Universal's Tokyo park and in Universal Studios Hollywood, but Orlando's layout is larger and extends through an additional portal tunnel into a subworld of Donkey Kong that's full of palm trees, banana piles and a mine cart coaster that runs in and out of an ancient temple. That moment in the Super Mario Bros. movie where Mario and Peach go to Donkey Kong's kingdom and see all the looping paths everywhere? It's sort of that feeling, but smaller. If you buy a Power-Up Band ($40) from Universal, you can pair it with your phone and bop it against blocks and surfaces everywhere in the land, unlocking scores in mini games you can track on the Universal app. The bands also work as tappable NFC-enabled Amiibo for the Nintendo Switch, giving unlockable extras. I keep thinking that Nintendo could expand that park-to-Switch relationship further, maybe even with the Switch 2. There aren't that many rides here, but they are memorable. A calmer Yoshi ride moves slowly around the Mushroom Kingdom's edges, more of a young kid's ride or even a way to take in the vistas without walking. And Mario Kart: Bowser's Challenge is also surprisingly slow moving for a racing ride, but it's because you wear augmented reality head visors, tethered to your car, that float images of video game opponents all around you. The goal is to shoot flying turtle shells at opponents by turning your wheel and pressing buttons. The best parts feel like you're almost living inside the game itself — a dark tunnel where Rainbow Road floats. The tech feels old now compared to home headsets like the Apple Vision Pro or Meta's Quest 3 — it is, since it was made for similar rides back in 2021 — but it's also the only AR ride in this park, or nearly anywhere else. And I think future rides could go a lot further. It reminds me instantly of the remote-control Mario Kart toys that Nintendo made to work with an AR-enabled Switch game called Mario Kart Live, which I drove around my home during the pandemic in 2020. Switch 2 games and connected toys could in the future further expand these rides. The Donkey Kong Mine Cart Madness ride is the best of the bunch: The coaster's hidden ride mechanism makes it seem like you're on cartoonishly broken tracks, but you're not. The cart flies off them, jumping gaps, leaping into space, making what seem like impossible turns, and it's full of surprises. It's not loaded with visible tech: Its magic tricks are subtler. "The thirst for things that are live, things that are unpredictable, has only increased now that we're getting all of these franchise-based experiences." Kathryn Yu, co-founder of the Immersive Experience Institute While there are little corners to explore around Super Nintendo World, like extra Power-Up Band challenges and little Nintendo Easter eggs, I want more. I want the Power-Up Band minigames to feel even more game-like. I want crazy levels of extra things to find. Maybe that can still come. Nintendo's rumored to make an expansion to Super Nintendo World, possibly adding a Zelda-themed Hyrule area to time with a future Zelda movie Universal is releasing in 2027. Pokemon is also a rumored expansion focus. The possibilities seem endless, but the cost and planning of building areas that feel timeless and popular enough to work is a whole other challenge. This space filled with Mario and Donkey Kong echoes lots of existing games, and probably games to come. When I played Donkey Kong Bananza and Mario Kart World on the Switch 2, I couldn't help thinking about Super Nintendo World all over again. And that's clearly the point: They reflect each other. A Photo Tour Inside Epic Universe See all photos Franchises are now made to bleed between film, TV, game and theme park. It's a cross-media world, and our physical presence in a park, playing a role in experiencing something first-hand, can end up making all the other pieces feel more emotionally important. The same way I watch movies about the UK nostalgically after I've traveled there, I watch the Super Mario Bros. movie and play Super Mario games after I visited Epic Universe. "Epic Universe is a powerful example of how immersive storytelling, cutting-edge technology, and bold vision are shaping the future of themed entertainment," says Jakob Wahl, president and CEO of IAAPA, the Global Association for the Attractions Industry. "It reflects a growing demand from guests for deeply integrated, multisensory experiences that transport them into entirely new worlds with characters from some of the world's most popular movies and video games." How to Train Your Dragon: Isle of Berk Entering the portal into the world of How to Train Your Dragon, you're greeted with an expanse of water, massive carved statues and bridges beyond. Wide skies, flying rides: This is the Isle of Berk, and it's full of dragons, water and people roleplaying as characters from the films. It's the most wide-open feeling world in the park, inviting you to seemingly wander in any direction. It's the biggest, and has the most rides and shows, too. Jeffrey Hazelwood/CNETI didn't grow up with these movies, but I could see the crowds who did, and waited in line for a chance to pet a robotic Toothless dragon in a stable. Chances to meet dragons are everywhere: One, puppeted by somebody inside, proudly struts around, guided by Viking handlers. In one corner, if you're patient, a baby dragon emerges for photo opps: This is Dart, a self-powered robot that's so convincingly animated that it hypnotized me in my tracks — it has a feel similar to Boston Dynamics' robot dogs, but turned into cartoon form. Disney isn't putting free-roaming robots into its parks yet, although it's test-driving Nvidia-powered BD-0 droids that should be making more appearances in Star Wars: Galaxy's Edge eventually. "The BDX droids are just the beginning," Kyle Laughlin, senior vice president at Walt Disney Imagineering, said when the droids were shown off at an Nvidia conference in March, referring to AI advances to come via Google DeepMind and Nvidia. "This collaboration will allow us to create a new generation of robotic characters that are more expressive and engaging than ever before." Meanwhile, Universal is already doing that with its little Dart appearances. Dart shows the future: animated and free-walking, and acting alongside real human actors that make it feel like the world has come alive. Drone dragons wheel overhead, too — not during my initial visit, but they'll be there on park opening. Other robotic dragon tails poke out of nests. One ice-breathing dragon pokes its head out from behind a wall. The dragon moments continue in a lavish show called The Untrainable Dragon, which blends screens and actors and dragons that look like a combination of puppeting and robotics. Toothless wheels overhead during the show, and the emotional scale of it all made me cry. "For an immersive spectacle to work, it's really got to be all encompassing ... there's a whole art to path making." Noah Nelson, founder of the immersive entertainment site No Proscenium In this land, the rides almost feel secondary. A wheeling, tame sky ride called Dragon Racer's Rally was fine for kids, maybe not worth it for adults. A water-blasting boat ride called Fyre Drill was fun, but similar to a ride I've tried at New York's Legoland. But the family coaster here, called Hiccup's Wing Gliders, is the best thing to try: It's fast, zips over water and around the island, and has other dragons to see. It's a story experience as much as a thrill ride, like Hagrid's Magical Creatures coaster at Universal's Islands of Adventure.Berk doesn't have interactive features like Power-Up Bands or wands, but it has plenty of other merch. It's also, I think, about just feeling happy and free. It feels loose, like a festival. And maybe more of a Disney-type place than any other part of Universal. "The sheer number of dragon animatronics exposed to the outdoors was impressive — both in the ride and peppered across the landscape. But what really amps up the emotion and whimsy is the music from John Powell's soundtrack, which got me bawling happy tears on the coaster," says Carey. "Universal leans hard into movie scores throughout each portal to activate your emotions quickly — which stands out from Disney's choice to use more subtle, natural-sounding background tracks. But I think that's where Epic got it right. People want the music to have that connection." What I remember most from this world, as I portaled back out, was the dragons, whether they were drones, robots or puppets. All of the dragons. Wizarding World of Harry Potter: Ministry of Magic The Harry Potter portal gate leads into a subway exit, with a wall full of French posters. Around a corner, there's a massive arch. And through that arch is a wide city street, shops everywhere, hints of a skyline in the distance. The Ministry of Magic's recreation of 1920s Paris hits me on a grander, more detailed scale than any of the other worlds. Jeffrey Hazelwood/CNETThe buildings loom high. The city's farther-off attractions poke above rooftops. It feels like we've teleported. Take the previous Wizarding World areas at Universal and imagine them even bigger, and you have this. Windows in storefronts are interactive, if you have a wand you've purchased from a shop. Wave it in a certain pattern to make magical things happen. Finding the windows is a little game in itself. Some windows have interactive paintings that speak to you, too. In the middle of the city square is a circus tent, hosting Cirque Arcanus, a live theater spectacle that looks like it's impossibly tucked into this tent, with an immersive show blending magic tricks and screens. Deeper inside, the main show seems to take place inside the suitcase of Newt Scamander from the Fantastic Beasts and Where to Find Them movies. Different creatures emerge from shadows and dimensional windows, made of a mix of high-res displays, puppets, robotics and stage magic. Down one end of the Paris streets is the only ride: a showstopping experience called the Battle for the Ministry of Magic. We pass through a MetroFloo station, entering yet another portal that flashes green smoke as we end up on the other side in a massive recreation of the Ministry of Magic from the Harry Potter movies, but now in modern-day London. I don't realize until I get home days later and rewatch the movies how spot-on this recreation is: Much like Disney's Rise of the Resistance ride, it feels like you've been beamed right into a film. The Ministry of Magic ride itself, down endless corridors of talking portraits and interactive details you might linger on during what could be seriously long waits, is an elevator you sit in as it leaps and glides through a journey involving Harry, Hermione, Ron, Dolores Umbridge and things that seem real and virtual at the same time. "Universal leans hard into movie scores throughout each portal to activate your emotions quickly ... People want the music to have that connection." Bridget Carey, CNET editor at large Universal says this ride has a whole new mechanism technology — it reminds me of both the Gringotts and Forbidden Journey rides at Universal's other parks, but more like you're watching a magical theater experience unfold. It's the most eye-popping ride in the park. I wished I could floo-hop over to the other Wizarding World sections at Universal's other parks. You can't: This park is miles from the others, and misses out on the magic train connection. Dark Universe Through another portal that looks embedded in a gnarled mountain of rocks and roots, we pass into a cemetery, tombstones everywhere, leading to a haunted-looking European village. In some ways the most intimate of the four worlds, this lurking gothic zone, themed to house Universal's classic monsters, feels like a permanent version of Universal's Halloween Horror-themed events. Jeffrey Hazelwood/CNETThe path snakes around a series of rides and taverns, with details like menacing statues and a cart full of body parts in bottles. You'll see actors here that play various roles: a mad violinist plays a tune and spins through the square. The Invisible Man peers through bandages and insults your intelligence. At The Burning Blade Tavern, a pub at the end of the path that has a burning windmill above it, actors play the roles of monster hunters. The biggest draw here is a decaying mansion that houses Monsters Unchained: The Frankenstein Experiment, a ride that throws all of Universal's monsters into animatronic form. The ride's built on the same arm structure as Harry Potter and the Forbidden Journey: You feel like you're being propelled through rooms where werewolves, the Creature From the Black Lagoon, Frankenstein's monster and Dracula battle each other. The vibe is more video game and comic-infused than something truly scary. Still, it's the most animatronics-filled experience in the park — Frankenstein's monster towers above me in the preshow room, stepping forward as if he's about to walk right toward us. One other roller coaster, Curse of the Werewolf, is weirdly lacking in any actual werewolves, and felt tamer than I expected. And my visit, during the day, didn't seem to fit the horror style of the surroundings. At night, and with plenty of role-playing actors around, Dark Universe could take on whole new dimensions. This part of the park feels like the biggest leap into an unknown, and could use even more building out to add in extra thrills. But what I felt the most in this subdued, ominous-feeling part of the park was the promise of roleplay. What if I stayed longer and tried to follow the violinist? What if the Invisible Man tried to recruit me for a mission? What does Ygor have to tell me if I seek him out? If I go to the pubs and lurking corners, will I find more mysteries to unravel? As a doorway to the oldest part of Universal's history, could Dark Universe be a permanent way to explore the weird horrors of Halloween all year long? I'd like to stick around here for dinner after dark and see what happens. The future beyond Epic On my way home again, thinking ahead to my next visit around the time of the park's opening day, I wondered about what Epic Universe represents for the future of where amusement parks and immersive entertainment are heading, and what it could also mean for all the games, movies, shows and toys that connect to them. Theme parks are conceived years ahead of time, slowly emerging into completion. Epic Universe is here in 2025, but its ideas were birthed back in 2019 and intended for 2023, delayed because of the pandemic. What we're seeing now is the bleeding edge of large-scale theme parks, but not necessarily a sign of what the future holds. It's hard to keep large-scale things in business, so I often think about the future of immersive entertainment as coming from smaller productions. There have been a ton of contained immersive ticketed attractions in the last decade that give the I've-been-to-a-park experience, often at a lower cost. My mind turns to Meow Wolf, a growing collective that makes hallucinatory installations that have mysteries and parts that unlock extras on a phone app. One of Meow Wolf's next locations, in New York, looks to add even more mixed reality and interaction (it's themed like an interdimensional arcade). Meow Wolf's founders say that smaller indoor spaces can build out higher levels of next-level interaction beyond what Universal or Disney can do. "We see them as sort of scratching the surface," Meow Wolf's Vince Kladubek tells me, speaking about parks like Epic Universe. "When you have a dedicated indoor space, you have far more possibilities than when you're in an outdoor theme park land. We're really honing in on the capabilities that are now possible when you have a fixed indoor space in bringing this mixed-reality experience forward." "Epic Universe is a powerful example of how immersive storytelling, cutting-edge technology and bold vision are shaping the future of themed entertainment." Jakob Wahl, president and CEO of IAAPA And while these smaller interactive experiences emerge, it's rare to see a completely new theme park open in the US — the last one was Disney's California Adventure in 2001. Disney and Universal have been locked in a back-and-forth competition for decades, one-upping each other with new immersive ideas, licensing deals and park upgrades, but Disney has no new US park planned. Instead, Disney is focused on specific park upgrades — a Monsters, Inc. area for Hollywood Studios, new Cars and Villains lands for Magic Kingdom, an Encanto and Indiana Jones expansion to Animal Kingdom, more Avengers rides at California Adventure. New parks are opening overseas, though: Universal has a UK park in development, and Disney just announced a deal to open a theme park in Abu Dhabi. Universal's next steps beyond Epic are already in the works, but in lots of smaller pieces. A horror-themed permanent Universal attraction, called Universal Horror Unleashed, opens in Las Vegas this August. Its four haunted houses should feel like the ones in Universal's seasonal horror night fests, but year-round. Universal also has a kid-focused, smaller park that's opening in Frisco, Texas next year. "We're seeing

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2025-05-20 07:53:29 ·

Why honing your sense of smell could keep you sharp as you age

Antonio Sortino
I am not normally a fan of lotions and potions, but right now, four small vials sit on my bedside table.
Every morning and every night, I open and sniff each one in turn, savouring the scents as they hit my nostrils. First, the sharp tang of lemon, followed by the abrasive chill of eucalyptus, the sweetness of rose and the metallic warmth of clove.
My new routine – training what is, for most of us, a neglected sense – was inspired by some striking research linking our noses’ sensitivity to our cognitive performance. For one thing, studies have shown that the worse your sense of smell is, the worse you perform in cognitive assessments. Olfactory dysfunction has also been linked to more than 100 conditions, including ALS, multiple sclerosis, Parkinson’s disease, Alzheimer’s disease and general age-related cognitive impairment.
And though some of that olfactory impairment is undoubtedly the result of neurological damage, more recent research suggests that smell loss could actually contribute to some conditions. Failing the sniff test may even limit our overall lifespan – a frightening thought, given how many people lost their sense of smell as a result of the covid-19 pandemic.
“By middle age, your all-cause mortality can be predicted by your olfactory ability,” says Michael Leon, a neurobiologist at the University of California, Irvine.
Evidence like that has prompted a host of investigations into whether “smell training” can reawaken this often-ignored sense and sharpen our minds. So far, research and real-world experience suggest that it can.…
#why #honing #your #sense #smell

Why honing your sense of smell could keep you sharp as you age
Antonio Sortino I am not normally a fan of lotions and potions, but right now, four small vials sit on my bedside table. Every morning and every night, I open and sniff each one in turn, savouring the scents as they hit my nostrils. First, the sharp tang of lemon, followed by the abrasive chill of eucalyptus, the sweetness of rose and the metallic warmth of clove.   My new routine – training what is, for most of us, a neglected sense – was inspired by some striking research linking our noses’ sensitivity to our cognitive performance. For one thing, studies have shown that the worse your sense of smell is, the worse you perform in cognitive assessments. Olfactory dysfunction has also been linked to more than 100 conditions, including ALS, multiple sclerosis, Parkinson’s disease, Alzheimer’s disease and general age-related cognitive impairment. And though some of that olfactory impairment is undoubtedly the result of neurological damage, more recent research suggests that smell loss could actually contribute to some conditions. Failing the sniff test may even limit our overall lifespan – a frightening thought, given how many people lost their sense of smell as a result of the covid-19 pandemic. “By middle age, your all-cause mortality can be predicted by your olfactory ability,” says Michael Leon, a neurobiologist at the University of California, Irvine. Evidence like that has prompted a host of investigations into whether “smell training” can reawaken this often-ignored sense and sharpen our minds. So far, research and real-world experience suggest that it can.… #why #honing #your #sense #smell

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Why honing your sense of smell could keep you sharp as you age

Antonio Sortino I am not normally a fan of lotions and potions, but right now, four small vials sit on my bedside table. Every morning and every night, I open and sniff each one in turn, savouring the scents as they hit my nostrils. First, the sharp tang of lemon, followed by the abrasive chill of eucalyptus, the sweetness of rose and the metallic warmth of clove.   My new routine – training what is, for most of us, a neglected sense – was inspired by some striking research linking our noses’ sensitivity to our cognitive performance. For one thing, studies have shown that the worse your sense of smell is, the worse you perform in cognitive assessments. Olfactory dysfunction has also been linked to more than 100 conditions, including ALS (motor neurone disease), multiple sclerosis, Parkinson’s disease, Alzheimer’s disease and general age-related cognitive impairment. And though some of that olfactory impairment is undoubtedly the result of neurological damage, more recent research suggests that smell loss could actually contribute to some conditions. Failing the sniff test may even limit our overall lifespan – a frightening thought, given how many people lost their sense of smell as a result of the covid-19 pandemic. “By middle age, your all-cause mortality can be predicted by your olfactory ability,” says Michael Leon, a neurobiologist at the University of California, Irvine. Evidence like that has prompted a host of investigations into whether “smell training” can reawaken this often-ignored sense and sharpen our minds. So far, research and real-world experience suggest that it can.…

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2025-05-19 22:22:36 ·

Koast.ai: Senior Full-Stack Engineer: Exciting Early-Stage Startup

Are you an experienced engineer looking for an exciting start-up opportunity in the process of finding PMF?Keep reading!We’re Koast, on a mission to revolutionize Meta media buying with AI-powered workflows. We’re looking for a talented Senior Full-Stack Engineer to join our growing engineering team. As the third member of our technical team, you’ll take full ownership of core systems, from data models to production deployments. You’ll play a crucial role in building features that power sophisticated ad campaigns reaching millions of people globally.What You’ll Do DailyBackend MasteryArchitect, implement, and operate our Node.js + TypeScript services - data models through CI/CD - without hand-holding.Front-End CraftsmanshipShip React components using hooks and state libs, nail pixel-perfect UIs, and squash cross-browser quirks.LLM Feature IntegrationDesign prompts, manage streaming, and build rate-limit/cost controls around GPT-class models.End to End Feature LifecycleTake features from spec → prototype → code → deploy → monitor, owning each step without hand-holding.Must-Have Technical ExperienceNode.js & TypeScript— you’ve owned production services from spec to scale.React— modern hooks, state libs, and deep browser-debug skills.End-to-End Product Mindset — you think in features, not tickets, and drive them all the way home.LLM-Powered Features — hands-on prompt design, streaming integrations, and cost/rate-limit handling.AI-Augmented Dev — Copilot/Cursorare your daily co-pilots.Nice-to-HaveNestJS or another opinionated Node frameworkNext.js / React Server ComponentsDev-ex tooling: GitHub Actions, automated testing, observability, profilingDesign-system fluency: Tailwind, MUI, Chakra, or custom component libsHow You WorkWe live by these values - if they sound like you, you’ll fit right in....Mastery: You push beyond “good enough,” constantly honing your craft.Push the Boundaries: You tackle ambitious challenges and unlock new possibilities.Embrace the Challenge: You collaborate shoulder-to-shoulder when the stakes are high.Responsibility: You own your commitments, deliver on time, and keep teammates aligned.Dedication: You dive head-first into tough problems, iterating until they’re solved.Collaboration: You communicate clearly, share knowledge freely, and build together.Why Koast.ai?Early-Stage ImpactYour work will define our architecture and ship features that 100+ customers rely on every day.AI & Ads at ScaleJoin the frontier of AI-powered media buying - supercharge budgets and decision-making in real time for some of the best ad teams in the world.Growth & OwnershipStart as a contractor, grow into a full-time role, and potentially earn equity.Remote & FlexibleWork from anywhere on your schedule—just deliver high-quality code. Bonus: Send a 1–2 min video introducing yourself and why this role excites you—we’ll bump you to the top of the stack!Ready to apply?Email your resume, GitHub/portfolio links, andthat intro video towith the subject line “Koast to the moon.” In your email, we’d love to hear how you’ll make an impact here that no “regular” engineer could. That’s it!Can’t wait to build the future of autonomous ad buying with you!Best,The Koast.ai TeamApply NowLet's start your dream job Apply now Meet JobCopilot: Your Personal AI Job HunterAutomatically Apply to Remote Full-Stack Programming JobsJust set your preferences and Job Copilot will do the rest-finding, filtering, and applying while you focus on what matters. Activate JobCopilot
#koastai #senior #fullstack #engineer #exciting

Koast.ai: Senior Full-Stack Engineer: Exciting Early-Stage Startup 🚀
Are you an experienced engineer looking for an exciting start-up opportunity in the process of finding PMF?Keep reading!We’re Koast, on a mission to revolutionize Meta media buying with AI-powered workflows. We’re looking for a talented Senior Full-Stack Engineer to join our growing engineering team. As the third member of our technical team, you’ll take full ownership of core systems, from data models to production deployments. You’ll play a crucial role in building features that power sophisticated ad campaigns reaching millions of people globally.What You’ll Do DailyBackend MasteryArchitect, implement, and operate our Node.js + TypeScript services - data models through CI/CD - without hand-holding.Front-End CraftsmanshipShip React components using hooks and state libs, nail pixel-perfect UIs, and squash cross-browser quirks.LLM Feature IntegrationDesign prompts, manage streaming, and build rate-limit/cost controls around GPT-class models.End to End Feature LifecycleTake features from spec → prototype → code → deploy → monitor, owning each step without hand-holding.Must-Have Technical ExperienceNode.js & TypeScript— you’ve owned production services from spec to scale.React— modern hooks, state libs, and deep browser-debug skills.End-to-End Product Mindset — you think in features, not tickets, and drive them all the way home.LLM-Powered Features — hands-on prompt design, streaming integrations, and cost/rate-limit handling.AI-Augmented Dev — Copilot/Cursorare your daily co-pilots.Nice-to-HaveNestJS or another opinionated Node frameworkNext.js / React Server ComponentsDev-ex tooling: GitHub Actions, automated testing, observability, profilingDesign-system fluency: Tailwind, MUI, Chakra, or custom component libsHow You WorkWe live by these values - if they sound like you, you’ll fit right in....Mastery: You push beyond “good enough,” constantly honing your craft.Push the Boundaries: You tackle ambitious challenges and unlock new possibilities.Embrace the Challenge: You collaborate shoulder-to-shoulder when the stakes are high.Responsibility: You own your commitments, deliver on time, and keep teammates aligned.Dedication: You dive head-first into tough problems, iterating until they’re solved.Collaboration: You communicate clearly, share knowledge freely, and build together.Why Koast.ai?Early-Stage ImpactYour work will define our architecture and ship features that 100+ customers rely on every day.AI & Ads at ScaleJoin the frontier of AI-powered media buying - supercharge budgets and decision-making in real time for some of the best ad teams in the world.Growth & OwnershipStart as a contractor, grow into a full-time role, and potentially earn equity.Remote & FlexibleWork from anywhere on your schedule—just deliver high-quality code.🚨 Bonus: Send a 1–2 min video introducing yourself and why this role excites you—we’ll bump you to the top of the stack!Ready to apply?Email your resume, GitHub/portfolio links, andthat intro video towith the subject line “Koast to the moon.” In your email, we’d love to hear how you’ll make an impact here that no “regular” engineer could. That’s it!Can’t wait to build the future of autonomous ad buying with you!Best,The Koast.ai TeamApply NowLet's start your dream job Apply now Meet JobCopilot: Your Personal AI Job HunterAutomatically Apply to Remote Full-Stack Programming JobsJust set your preferences and Job Copilot will do the rest-finding, filtering, and applying while you focus on what matters. Activate JobCopilot #koastai #senior #fullstack #engineer #exciting

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Koast.ai: Senior Full-Stack Engineer: Exciting Early-Stage Startup 🚀

Are you an experienced engineer looking for an exciting start-up opportunity in the process of finding PMF?Keep reading!We’re Koast, on a mission to revolutionize Meta media buying with AI-powered workflows. We’re looking for a talented Senior Full-Stack Engineer to join our growing engineering team (currently 2 people!). As the third member of our technical team, you’ll take full ownership of core systems, from data models to production deployments. You’ll play a crucial role in building features that power sophisticated ad campaigns reaching millions of people globally.What You’ll Do DailyBackend MasteryArchitect, implement, and operate our Node.js + TypeScript services - data models through CI/CD - without hand-holding.Front-End CraftsmanshipShip React components using hooks and state libs, nail pixel-perfect UIs, and squash cross-browser quirks.LLM Feature IntegrationDesign prompts, manage streaming, and build rate-limit/cost controls around GPT-class models.End to End Feature LifecycleTake features from spec → prototype → code → deploy → monitor, owning each step without hand-holding.Must-Have Technical ExperienceNode.js & TypeScript (5+ yrs) — you’ve owned production services from spec to scale.React (3+ yrs) — modern hooks, state libs, and deep browser-debug skills.End-to-End Product Mindset — you think in features, not tickets, and drive them all the way home.LLM-Powered Features — hands-on prompt design, streaming integrations, and cost/rate-limit handling.AI-Augmented Dev — Copilot/Cursor (or similar) are your daily co-pilots.Nice-to-Have (Will Make Us Smile)NestJS or another opinionated Node frameworkNext.js / React Server ComponentsDev-ex tooling: GitHub Actions, automated testing, observability, profilingDesign-system fluency: Tailwind, MUI, Chakra, or custom component libsHow You WorkWe live by these values - if they sound like you, you’ll fit right in....Mastery: You push beyond “good enough,” constantly honing your craft.Push the Boundaries: You tackle ambitious challenges and unlock new possibilities.Embrace the Challenge: You collaborate shoulder-to-shoulder when the stakes are high.Responsibility: You own your commitments, deliver on time, and keep teammates aligned.Dedication: You dive head-first into tough problems, iterating until they’re solved.Collaboration: You communicate clearly, share knowledge freely, and build together.Why Koast.ai?Early-Stage ImpactYour work will define our architecture and ship features that 100+ customers rely on every day.AI & Ads at ScaleJoin the frontier of AI-powered media buying - supercharge budgets and decision-making in real time for some of the best ad teams in the world.Growth & OwnershipStart as a contractor, grow into a full-time role, and potentially earn equity.Remote & FlexibleWork from anywhere on your schedule—just deliver high-quality code (and have fun doing it!).🚨 Bonus: Send a 1–2 min video introducing yourself and why this role excites you—we’ll bump you to the top of the stack!Ready to apply?Email your resume, GitHub/portfolio links, and (if you like) that intro video to [email protected] with the subject line “Koast to the moon.” In your email, we’d love to hear how you’ll make an impact here that no “regular” engineer could. That’s it!Can’t wait to build the future of autonomous ad buying with you!Best,The Koast.ai TeamApply NowLet's start your dream job Apply now Meet JobCopilot: Your Personal AI Job HunterAutomatically Apply to Remote Full-Stack Programming JobsJust set your preferences and Job Copilot will do the rest-finding, filtering, and applying while you focus on what matters. Activate JobCopilot

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2025-05-19 16:19:05 ·

MVRDV, Heatherwick and Mecanoo among finalists to design a new world wonder for climate action

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MVRDV, Heatherwick and Mecanoo among finalists to design a new world wonder for climate action

Netherlands Architecture News - May 19, 2025 - 04:22

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The five finalist teams moving on to Stage Two of Shift's international architecture competition were revealed today by the steward-owned social company, which is committed to sparking huge climate action. Global architecture firms MVRDV, Heatherwick Studio and Mecanoo, Office for Political Innovation, and Ecosistema Urbano are among the finalists in Shift's international architecture competition. The Shift International Architecture Competition, which was introduced in January with a €250,000 prize pool, aims to create a landmark that will become a "new world wonder"—one whose architecture and visitor experience encourage strong emotional bonds and motivate significant behavioral change in response to the climate crisis.Image © Mecanoo, collage, courtesy of Shift CompetitionAccording to Shift, the landmark should aim to create the next wave of environmentally friendly architecture. Shift has created a permanent program that will promote and foster sustainable practices in this new area. Through immersive experiences, it will showcase the real-life tales of advocates for sustainability and climate change.DVDL, an agency based in New York, is in charge of the competition. Eighty teams submitted proposals after teams from 50 countries downloaded the brief. A varied panel of eleven experts in the fields of architecture, sustainability, biodiversity, culture, and impact investment chose three of the five finalists. After considering a variety of viewpoints, the jury decided to advance the following three teams to the competition's second round: MVRDV, Heatherwick and Mecanoo, Office for Political Innovation, and Ecosistema Urbano. Image © Heatherwick Studio, collage, courtesy of Shift CompetitionBefore the final jury presentation, each team—including the two pre-selected ones—will get €40,000 to broaden their idea. The winning idea will receive an extra €50,000 and serve as the basis for the first Shift Landmark, which will be constructed in the Netherlands."Architecture today must do more than solve problems—it must spark imagination, shift behavior, and foster new forms of community. The five selected proposals each do this in their own way. They challenge conventions, embrace complexity, and show how design can become a catalyst for systemic change. This is the kind of thinking our future demands," said Ben van Berkel, architect and a jury member. Carice van Houten, actor, and environmental advocate and a jury member, added: "Real change doesn’t happen in isolation—it happens in community. What excites me about these finalist designs is that they go beyond sustainability checklists. They invite people in and create space for connection, reflection, and shared responsibility. We need places like that—places that bring people together and remind us what we’re fighting for."Image © Office for Political Innovation, collage, courtesy of Shift CompetitionShift founder Don Ritzen remarked: "The finalist teams show what’s possible when design meets purpose. Each concept has the potential to spark millions of 'satori moments'—personal awakenings that fuel real-world change."In the competition's second phase, the teams will proceed and begin honing their designs. Moving people from passive awareness to active participation in addressing the climate issue is the goal of Shift's historic effort. With emotional storytelling, immersive experiences, and community involvement, Shift hopes to set off a social tipping point when sustainable living becomes the new standard.Image © Ecosistema Urbano, collage, courtesy of Shift CompetitionShift Competition Jury Members included Aric Chen, Director, Nieuwe Instituut, Astrid Leyssens, Founder, We Are Impact Collective, Ben van Berkel, Founder, UNS, Carice van Houten, Activist, Actress, Clemens Brenninkmeijer, Head of Sustainability, Redevco, Dr. Lewis Akenji, Executive Director, Hot or Cool Institute, Géke Roelink, Director, NEMO Science Museum, Lodewijk Hoekstra, Ambassador and Presenter, Matthias Schuler, Founder, TRANSSOLAR, Mireia Luzárraga, Co-Founder, TAKK and Nicole Maarsen, Real Estate Investor and Trusted Advisor.The top image in the article: MVRDV, collage, courtesy of Shift Competition. > via Shift Competition
#mvrdv #heatherwick #mecanoo #among #finalists

MVRDV, Heatherwick and Mecanoo among finalists to design a new world wonder for climate action
Submitted by WA Contents MVRDV, Heatherwick and Mecanoo among finalists to design a new world wonder for climate action Netherlands Architecture News - May 19, 2025 - 04:22 html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "; The five finalist teams moving on to Stage Two of Shift's international architecture competition were revealed today by the steward-owned social company, which is committed to sparking huge climate action. Global architecture firms MVRDV, Heatherwick Studio and Mecanoo, Office for Political Innovation, and Ecosistema Urbano are among the finalists in Shift's international architecture competition. The Shift International Architecture Competition, which was introduced in January with a €250,000 prize pool, aims to create a landmark that will become a "new world wonder"—one whose architecture and visitor experience encourage strong emotional bonds and motivate significant behavioral change in response to the climate crisis.Image © Mecanoo, collage, courtesy of Shift CompetitionAccording to Shift, the landmark should aim to create the next wave of environmentally friendly architecture. Shift has created a permanent program that will promote and foster sustainable practices in this new area. Through immersive experiences, it will showcase the real-life tales of advocates for sustainability and climate change.DVDL, an agency based in New York, is in charge of the competition. Eighty teams submitted proposals after teams from 50 countries downloaded the brief. A varied panel of eleven experts in the fields of architecture, sustainability, biodiversity, culture, and impact investment chose three of the five finalists. After considering a variety of viewpoints, the jury decided to advance the following three teams to the competition's second round: MVRDV, Heatherwick and Mecanoo, Office for Political Innovation, and Ecosistema Urbano. Image © Heatherwick Studio, collage, courtesy of Shift CompetitionBefore the final jury presentation, each team—including the two pre-selected ones—will get €40,000 to broaden their idea. The winning idea will receive an extra €50,000 and serve as the basis for the first Shift Landmark, which will be constructed in the Netherlands."Architecture today must do more than solve problems—it must spark imagination, shift behavior, and foster new forms of community. The five selected proposals each do this in their own way. They challenge conventions, embrace complexity, and show how design can become a catalyst for systemic change. This is the kind of thinking our future demands," said Ben van Berkel, architect and a jury member. Carice van Houten, actor, and environmental advocate and a jury member, added: "Real change doesn’t happen in isolation—it happens in community. What excites me about these finalist designs is that they go beyond sustainability checklists. They invite people in and create space for connection, reflection, and shared responsibility. We need places like that—places that bring people together and remind us what we’re fighting for."Image © Office for Political Innovation, collage, courtesy of Shift CompetitionShift founder Don Ritzen remarked: "The finalist teams show what’s possible when design meets purpose. Each concept has the potential to spark millions of 'satori moments'—personal awakenings that fuel real-world change."In the competition's second phase, the teams will proceed and begin honing their designs. Moving people from passive awareness to active participation in addressing the climate issue is the goal of Shift's historic effort. With emotional storytelling, immersive experiences, and community involvement, Shift hopes to set off a social tipping point when sustainable living becomes the new standard.Image © Ecosistema Urbano, collage, courtesy of Shift CompetitionShift Competition Jury Members included Aric Chen, Director, Nieuwe Instituut, Astrid Leyssens, Founder, We Are Impact Collective, Ben van Berkel, Founder, UNS, Carice van Houten, Activist, Actress, Clemens Brenninkmeijer, Head of Sustainability, Redevco, Dr. Lewis Akenji, Executive Director, Hot or Cool Institute, Géke Roelink, Director, NEMO Science Museum, Lodewijk Hoekstra, Ambassador and Presenter, Matthias Schuler, Founder, TRANSSOLAR, Mireia Luzárraga, Co-Founder, TAKK and Nicole Maarsen, Real Estate Investor and Trusted Advisor.The top image in the article: MVRDV, collage, courtesy of Shift Competition. > via Shift Competition #mvrdv #heatherwick #mecanoo #among #finalists

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MVRDV, Heatherwick and Mecanoo among finalists to design a new world wonder for climate action

Submitted by WA Contents MVRDV, Heatherwick and Mecanoo among finalists to design a new world wonder for climate action Netherlands Architecture News - May 19, 2025 - 04:22 html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd" The five finalist teams moving on to Stage Two of Shift's international architecture competition were revealed today by the steward-owned social company, which is committed to sparking huge climate action. Global architecture firms MVRDV, Heatherwick Studio and Mecanoo, Office for Political Innovation, and Ecosistema Urbano are among the finalists in Shift's international architecture competition. The Shift International Architecture Competition, which was introduced in January with a €250,000 prize pool, aims to create a landmark that will become a "new world wonder"—one whose architecture and visitor experience encourage strong emotional bonds and motivate significant behavioral change in response to the climate crisis.Image © Mecanoo, collage, courtesy of Shift CompetitionAccording to Shift, the landmark should aim to create the next wave of environmentally friendly architecture. Shift has created a permanent program that will promote and foster sustainable practices in this new area. Through immersive experiences, it will showcase the real-life tales of advocates for sustainability and climate change.DVDL, an agency based in New York, is in charge of the competition. Eighty teams submitted proposals after teams from 50 countries downloaded the brief. A varied panel of eleven experts in the fields of architecture, sustainability, biodiversity, culture, and impact investment chose three of the five finalists. After considering a variety of viewpoints, the jury decided to advance the following three teams to the competition's second round: MVRDV, Heatherwick and Mecanoo, Office for Political Innovation, and Ecosistema Urbano. Image © Heatherwick Studio, collage, courtesy of Shift CompetitionBefore the final jury presentation, each team—including the two pre-selected ones—will get €40,000 to broaden their idea. The winning idea will receive an extra €50,000 and serve as the basis for the first Shift Landmark, which will be constructed in the Netherlands."Architecture today must do more than solve problems—it must spark imagination, shift behavior, and foster new forms of community. The five selected proposals each do this in their own way. They challenge conventions, embrace complexity, and show how design can become a catalyst for systemic change. This is the kind of thinking our future demands," said Ben van Berkel, architect and a jury member. Carice van Houten, actor, and environmental advocate and a jury member, added: "Real change doesn’t happen in isolation—it happens in community. What excites me about these finalist designs is that they go beyond sustainability checklists. They invite people in and create space for connection, reflection, and shared responsibility. We need places like that—places that bring people together and remind us what we’re fighting for."Image © Office for Political Innovation, collage, courtesy of Shift CompetitionShift founder Don Ritzen remarked: "The finalist teams show what’s possible when design meets purpose. Each concept has the potential to spark millions of 'satori moments'—personal awakenings that fuel real-world change."In the competition's second phase, the teams will proceed and begin honing their designs. Moving people from passive awareness to active participation in addressing the climate issue is the goal of Shift's historic effort. With emotional storytelling, immersive experiences, and community involvement, Shift hopes to set off a social tipping point when sustainable living becomes the new standard.Image © Ecosistema Urbano, collage, courtesy of Shift CompetitionShift Competition Jury Members included Aric Chen, Director, Nieuwe Instituut, Astrid Leyssens, Founder, We Are Impact Collective, Ben van Berkel, Founder, UNS, Carice van Houten, Activist, Actress, Clemens Brenninkmeijer, Head of Sustainability, Redevco, Dr. Lewis Akenji, Executive Director, Hot or Cool Institute, Géke Roelink, Director, NEMO Science Museum, Lodewijk Hoekstra, Ambassador and Presenter, Matthias Schuler, Founder, TRANSSOLAR, Mireia Luzárraga, Co-Founder, TAKK and Nicole Maarsen, Real Estate Investor and Trusted Advisor.The top image in the article: MVRDV, collage, courtesy of Shift Competition. > via Shift Competition

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MVRDV, Heatherwick and Mecanoo among finalists to design a new world wonder for climate action