AI is packing and shipping efficiency for the retail and consumer packaged goods (CPG) industries, with a majority of surveyed companies in the space reporting the technology is increasing revenue and reducing operational costs. Global brands are reimagining every facet of their businesses with AI, from how products are designed and manufactured to how they’re marketed, shipped and experienced in-store and online. At NVIDIA GTC Paris at VivaTech, industry leaders including L’Oréal, LVMH and Nestlé shared how they’re using tools like AI agents and physical AI — powered by NVIDIA AI and simulation technologies — across every step of the product lifecycle to enhance operations and experiences for partners, customers and employees. 3D Digital Twins and AI Transform Marketing, Advertising and Product Design The meeting of generative AI and 3D product digital twins results in unlimited creative potential. Nestlé, the world’s largest food and beverage company, today announced a collaboration with NVIDIA and Accenture to launch a new, AI-powered in-house service that will create high-quality product content at scale for e-commerce and digital media channels. The new content service, based on digital twins powered by the NVIDIA Omniverse platform, creates exact 3D virtual replicas of physical products. Product packaging can be adjusted or localized digitally, enabling seamless integration into various environments, such as seasonal campaigns or channel-specific formats. This means that new creative content can be generated without having to constantly reshoot from scratch. Image courtesy of Nestlé The service is developed in partnership with Accenture Song, using Accenture AI Refinery built on NVIDIA Omniverse for advanced digital twin creation. It uses NVIDIA AI Enterprise for generative AI, hosted on Microsoft Azure for robust cloud infrastructure. Nestlé already has a baseline of 4,000 3D digital products — mainly for global brands — with the ambition to convert a total of 10,000 products into digital twins in the next two years across global and local brands. LVMH, the world’s leading luxury goods company, home to 75 distinguished maisons, is bringing 3D digital twins to its content production processes through its wine and spirits division, Moët Hennessy. The group partnered with content configuration engine Grip to develop a solution using the NVIDIA Omniverse platform, which enables the creation of 3D digital twins that power content variation production. With Grip’s solution, Moët Hennessy teams can quickly generate digital marketing assets and experiences to promote luxury products at scale. The initiative, led by Capucine Lafarge and Chloé Fournier, has been recognized by LVMH as a leading approach to scaling content creation. Image courtesy of Grip L’Oréal Gives Marketing and Online Shopping an AI Makeover Innovation starts at the drawing board. Today, that board is digital — and it’s powered by AI. L’Oréal Groupe, the world’s leading beauty player, announced its collaboration with NVIDIA today. Through this collaboration, L’Oréal and its partner ecosystem will leverage the NVIDIA AI Enterprise platform to transform its consumer beauty experiences, marketing and advertising content pipelines. “AI doesn’t think with the same constraints as a human being. That opens new avenues for creativity,” said Anne Machet, global head of content and entertainment at L’Oréal. “Generative AI enables our teams and partner agencies to explore creative possibilities.” CreAItech, L’Oréal’s generative AI content platform, is augmenting the creativity of marketing and content teams. Combining a modular ecosystem of models, expertise, technologies and partners — including NVIDIA — CreAltech empowers marketers to generate thousands of unique, on-brand images, videos and lines of text for diverse platforms and global audiences. The solution empowers L’Oréal’s marketing teams to quickly iterate on campaigns that improve consumer engagement across social media, e-commerce content and influencer marketing — driving higher conversion rates. Noli.com, the first AI-powered multi-brand marketplace startup founded and backed by the  L’Oréal Groupe, is reinventing how people discover and shop for beauty products. Noli’s AI Beauty Matchmaker experience uses L’Oréal Groupe’s century-long expertise in beauty, including its extensive knowledge of beauty science, beauty tech and consumer insights, built from over 1 million skin data points and analysis of thousands of product formulations. It gives users a BeautyDNA profile with expert-level guidance and personalized product recommendations for skincare and haircare. “Beauty shoppers are often overwhelmed by choice and struggling to find the products that are right for them,” said Amos Susskind, founder and CEO of Noli. “By applying the latest AI models accelerated by NVIDIA and Accenture to the unparalleled knowledge base and expertise of the L’Oréal Groupe, we can provide hyper-personalized, explainable recommendations to our users.”  https://blogs.nvidia.com/wp-content/uploads/2025/06/Noli_Demo.mp4 The Accenture AI Refinery, powered by NVIDIA AI Enterprise, will provide the platform for Noli to experiment and scale. Noli’s new agent models will use NVIDIA NIM and NVIDIA NeMo microservices, including NeMo Retriever, running on Microsoft Azure. Rapid Innovation With the NVIDIA Partner Ecosystem NVIDIA’s ecosystem of solution provider partners empowers retail and CPG companies to innovate faster, personalize customer experiences, and optimize operations with NVIDIA accelerated computing and AI. Global digital agency Monks is reshaping the landscape of AI-driven marketing, creative production and enterprise transformation. At the heart of their innovation lies the Monks.Flow platform that enhances both the speed and sophistication of creative workflows through NVIDIA Omniverse, NVIDIA NIM microservices and Triton Inference Server for lightning-fast inference. AI image solutions provider Bria is helping retail giants like Lidl and L’Oreal to enhance marketing asset creation. Bria AI transforms static product images into compelling, dynamic advertisements that can be quickly scaled for use across any marketing need. The company’s generative AI platform uses NVIDIA Triton Inference Server software and the NVIDIA TensorRT software development kit for accelerated inference, as well as NVIDIA NIM and NeMo microservices for quick image generation at scale. Physical AI Brings Acceleration to Supply Chain and Logistics AI’s impact extends far beyond the digital world. Physical AI-powered warehousing robots, for example, are helping maximize efficiency in retail supply chain operations. Four in five retail companies have reported that AI has helped reduce supply chain operational costs, with 25% reporting cost reductions of at least 10%. Technology providers Lyric, KoiReader Technologies and Exotec are tackling the challenges of integrating AI into complex warehouse environments. Lyric is using the NVIDIA cuOpt GPU-accelerated solver for warehouse network planning and route optimization, and is collaborating with NVIDIA to apply the technology to broader supply chain decision-making problems. KoiReader Technologies is tapping the NVIDIA Metropolis stack for its computer vision solutions within logistics, supply chain and manufacturing environments using the KoiVision Platform. And Exotec is using NVIDIA CUDA libraries and the NVIDIA JetPack software development kit for embedded robotic systems in warehouse and distribution centers. From real-time robotics orchestration to predictive maintenance, these solutions are delivering impact on uptime, throughput and cost savings for supply chain operations. Learn more by joining a follow-up discussion on digital twins and AI-powered creativity with Microsoft, Nestlé, Accenture and NVIDIA at Cannes Lions on Monday, June 16. Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions.

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Project G-Assist — available through the NVIDIA App — is an experimental AI assistant that helps tune, control and optimize NVIDIA GeForce RTX systems. NVIDIA’s Plug and Play: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites the community to explore AI and build custom G-Assist plug-ins for a chance to win prizes and be featured on NVIDIA social media channels. G-Assist allows users to control their RTX GPU and other system settings using natural language, thanks to a small language model that runs on device. It can be used from the NVIDIA Overlay in the NVIDIA App without needing to tab out or switch programs. Users can expand its capabilities via plug-ins and even connect it to agentic frameworks such as Langflow. Below, find popular G-Assist plug-ins, hackathon details and tips to get started. Plug-In and Win Join the hackathon by registering and checking out the curated technical resources. G-Assist plug-ins can be built in several ways, including with Python for rapid development, with C++ for performance-critical apps and with custom system interactions for hardware and operating system automation. For those that prefer vibe coding, the G-Assist Plug-In Builder — a ChatGPT-based app that allows no-code or low-code development with natural language commands — makes it easy for enthusiasts to start creating plug-ins. To submit an entry, participants must provide a GitHub repository, including source code file (plugin.py), requirements.txt, manifest.json, config.json (if applicable), a plug-in executable file and READme code. Then, submit a video — between 30 seconds and two minutes — showcasing the plug-in in action. Finally, hackathoners must promote their plug-in using #AIonRTXHackathon on a social media channel: Instagram, TikTok or X. Submit projects via this form by Wednesday, July 16. Judges will assess plug-ins based on three main criteria: 1) innovation and creativity, 2) technical execution and integration, reviewing technical depth, G-Assist integration and scalability, and 3) usability and community impact, aka how easy it is to use the plug-in. Winners will be selected on Wednesday, Aug. 20. First place will receive a GeForce RTX 5090 laptop, second place a GeForce RTX 5080 GPU and third a GeForce RTX 5070 GPU. These top three will also be featured on NVIDIA’s social media channels, get the opportunity to meet the NVIDIA G-Assist team and earn an NVIDIA Deep Learning Institute self-paced course credit. Project G-Assist requires a GeForce RTX 50, 40 or 30 Series Desktop GPU with at least 12GB of VRAM, Windows 11 or 10 operating system, a compatible CPU (Intel Pentium G Series, Core i3, i5, i7 or higher; AMD FX, Ryzen 3, 5, 7, 9, Threadripper or higher), specific disk space requirements and a recent GeForce Game Ready Driver or NVIDIA Studio Driver. Plug-In(spiration) Explore open-source plug-in samples available on GitHub, which showcase the diverse ways on-device AI can enhance PC and gaming workflows. Popular plug-ins include: Google Gemini: Enables search-based queries using Google Search integration and large language model-based queries using Gemini capabilities in real time without needing to switch programs from the convenience of the NVIDIA App Overlay. Discord: Enables users to easily share game highlights or messages directly to Discord servers without disrupting gameplay. IFTTT: Lets users create automations across hundreds of compatible endpoints to trigger IoT routines — such as adjusting room lights and smart shades, or pushing the latest gaming news to a mobile device. Spotify: Lets users control Spotify using simple voice commands or the G-Assist interface to play favorite tracks and manage playlists. Twitch: Checks if any Twitch streamer is currently live and can access detailed stream information such as titles, games, view counts and more. Get G-Assist(ance)  Join the NVIDIA Developer Discord channel to collaborate, share creations and gain support from fellow AI enthusiasts and NVIDIA staff. Save the date for NVIDIA’s How to Build a G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities, discover the fundamentals of building, testing and deploying Project G-Assist plug-ins, and participate in a live Q&A session. Explore NVIDIA’s GitHub repository, which provides everything needed to get started developing with G-Assist, including sample plug-ins, step-by-step instructions and documentation for building custom functionalities. Learn more about the ChatGPT Plug-In Builder to transform ideas into functional G-Assist plug-ins with minimal coding. The tool uses OpenAI’s custom GPT builder to generate plug-in code and streamline the development process. NVIDIA’s technical blog walks through the architecture of a G-Assist plug-in, using a Twitch integration as an example. Discover how plug-ins work, how they communicate with G-Assist and how to build them from scratch. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information.

New monsters, features, and more arrive in the Forbidden Lands with Free Title Update 2, dropping in Monster Hunter Wilds on June 30! Watch the latest trailer for a look at what awaits you. Play Video Monster Hunter Wilds – Free Title Update 2 In addition to what’s featured in the trailer, Free Title Update 2 will also feature improvements and adjustments to various aspects of the game. Make sure to check the official Monster Hunter Wilds website for a new Director’s Letter from Game Director Yuya Tokuda coming soon, for a deeper dive into what’s coming in addition to the core new monsters and features. ● The Leviathan, Lagiacrus, emerges at last View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image The long-awaited Leviathan, Lagiacrus, has finally appeared in Monster Hunter Wilds! Floating at the top of the aquatic food chain, Lagiacrus is a master of the sea, boiling the surrounding water by emitting powerful currents of electricity. New missions to hunt Lagiacrus will become available for hunters at Hunter Rank 31 or above, and after clearing the “A World Turned Upside Down” main mission, and the “Forest Doshaguma” side mission. While you’ll fight Lagiacrus primarily on land, your hunt against this formidable foe can also take you deep underwater for a special encounter, where it feels most at home. During the underwater portion of the hunt, hunters won’t be able to use their weapons freely, but there are still ways to fight back and turn the tide of battle. Stay alert for your opportunities! Hunt Lagiacrus to obtain materials for new hunter and Palico armor! As usual, these sets can be used as layered armor as well. ● The Flying Wyvern, Seregios, strikes View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image Shining golden bright, the flying wyvern, Seregios, swoops into the Forbidden Lands with Free Title Update 2! Seregios is a highly mobile aerial monster that fires sharp bladescales, inflicting bleeding status on hunters. Keep an eye on your health and bring along rations and well-done steak when hunting this monster. Missions to hunt Seregios are available for hunters at HR 31 or above that have cleared the “A World Turned Upside Down” main mission. New hunter and Palico armor forged from Seregios materials awaits you! For hunters looking for a greater challenge, 8★ Tempered Lagiacrus and Seregios will begin appearing for hunters at HR 41 or higher, after completing their initial missions. Best of luck against these powerful monsters! Hunt in style with layered weapons With Free Title Update 2, hunters will be able to use Layered Weapons, which lets you use the look of any weapon, while keeping the stats and abilities of another. To unlock a weapon design as a Layered Weapon option, you’ll need to craft the final weapon in that weapon’s upgrade tree. Artian Weapons can be used as layered weapons by fully reinforcing a Rarity 8 Artian weapon. For weapons that change in appearance when upgraded, you’ll also have the option to use their pre-upgrade designs as well! You can also craft layered Palico weapons by forging their high-rank weapons. We hope this feature encourages you to delve deeper into crafting the powerful Artian Weapon you’ve been looking for, all while keeping the appearance of your favorite weapon. New optional features Change your choice of handler accompanying you in the field to Eric after completing the Lagiacrus mission in Free Title Update 2! You can always switch back to Alma too, but it doesn’t hurt to give our trusty handler a break from time to time. A new Support Hunter joins the fray Mina, a support hunter who wields a Sword & Shield, joins the hunt. With Free Title Update 2, you’ll be able to choose which support hunters can join you on quests. Photo Mode Improvements Snap even more creative photos of your hunts with some new options, including an Effects tab to adjust brightness and filter effects, and a Character Display tab to toggle off your Handler, Palico, Seikret, and more. Celebrate summer with the Festival of Accord: Flamefete seasonal event View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image The next seasonal event in Monster Hunter Wilds, the Festival of Accord: Flamefete, will take place in the Grand Hub from July 23 to August 6! Cool off with this summer themed celebration, where you can obtain new armor, gestures, and pop-up camp decorations for a limited time. You’ll also be able to eat special seasonal event meals and enjoy the fun of summer as the Grand Hub and all it’s members will be dressed to mark the occasion. Arch-Tempered Uth Duna slams down starting July 30 Take on an even more powerful version of Uth Duna when Arch-Tempered Uth Duna arrives as an Event Quest and Free Challenge Quest from July 30 to August 20! Take on and defeat the challenging apex of the Scarlet Forest to obtain materials for crafting the new Uth Duna γ hunter armor set and the Felyne Uth Duna γ Palico armor set. Be sure you’re at least HR 50 or above to take on this quest. We’ve also got plenty of new Event Quests on the way in the weeks ahead, including some where you can earn new special equipment, quests to obtain more armor spheres, and challenge quests against Mizutsune. Be sure to keep checking back each week to see what’s new! A special collaboration with Fender Monster Hunter Wilds is collaborating with world-renowned guitar brand Fender®! From August 27 to September 24, a special Event Quest will be available to earn a collaboration gesture that lets you rock out with the Monster Hunter Rathalos Telecaster®. In celebration of Monster Hunter’s 20th anniversary, the globally released Monster Hunter Rathalos Telecaster® collaboration guitar is making its way into the game! Be sure to experience it both in-game and in real life! A new round of cosmetic DLC arrives View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image Express your style with additional DLC, including four free dance gestures. Paid cosmetic DLC, such as gestures, stickers, pendants, and more will also be available. If you’ve purchased the Premium Deluxe Edition of Monster Hunter Wilds or the Cosmetic DLC Pass, Cosmetic DLC Pack 2 and other additional items will be available to download when Free Title Update 2 releases.  Free Title Update roadmap We hope you’re excited to dive into all the content coming with Free Title Update 2! We’ll continue to release updates, with Free Title Update 3 coming at the end of September. Stay tuned for more details to come. A Monster Hunter Wilds background is added to the PS5 Welcome hub Alongside Free Title Update 2 on June 30, an animated background featuring the hunters facing Arkveld during the Inclemency will be added to the Welcome hub. Customize your PS5 Welcome hub with Monster Hunter Wilds to get you in the hunting mood. View and download image Download the image close Close Download this image How to change the backgroundWelcome hub -> Change background -> Games Try out Monster Hunter Wilds on PS5 with a PlayStation Plus Premium Game Trial starting on June 30 View and download image Download the image close Close Download this image With the Game Trial, you can try out the full version of the game for 2 hours. If you decide to purchase the full version after the trial, your save data will carry over, allowing you to continue playing seamlessly right where you left off. If you haven’t played Monster Hunter Wilds yet, this is a great way to give it a try. Happy Hunting!

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