Left-leaning influencers embrace Bluesky without abandoning X, Pew says
It’s no surprise that many big, left-leaning social media accounts have recently joined Bluesky — but a new analysis from the Pew Research Center attempts to quantify that shift.
This comes as an update to Pew’s news influencer report released in November 2024, which did not include Bluesky in its numbers. The report focused on a relatively small group of 500 influencers, all of whom have more than 100,000 followers on at least one major platform and post regularly about current events.
For this Bluesky-centric update, Pew looked at those same influencersand saw that in February/March, 43% of them had an account on Bluesky. Just over halfof those accounts were created after the 2024 presidential election.
There’s a big divide between influencers on the right and the left, with 69% of the left-leaning accountsmaking the jump to Bluesky, while only 15% of the conservative ones did the same.
This movement wasn’t necessarily at the expense of X. While X owner Elon Musk’s alliance with now-President Donald Trump seemed to drive new users to Bluesky, 82% of the influencers tracked by Pew still had an account on X, down only slightly from 85% in summer 2025.
In other words, even if left-leaning influencers are dipping their toes into Bluesky, most of themhaven’t abandoned X. Pew also says most influencers continue to post more regularly on X than on Bluesky.
However, Bluesky activity does appear to be picking up — the number of influencers on Bluesky who are actually posting grew from 54% in the first week of January to 66% in the last full week of March.
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Left-leaning influencers embrace Bluesky without abandoning X, Pew says
It’s no surprise that many big, left-leaning social media accounts have recently joined Bluesky — but a new analysis from the Pew Research Center attempts to quantify that shift.
This comes as an update to Pew’s news influencer report released in November 2024, which did not include Bluesky in its numbers. The report focused on a relatively small group of 500 influencers, all of whom have more than 100,000 followers on at least one major platform and post regularly about current events.
For this Bluesky-centric update, Pew looked at those same influencersand saw that in February/March, 43% of them had an account on Bluesky. Just over halfof those accounts were created after the 2024 presidential election.
There’s a big divide between influencers on the right and the left, with 69% of the left-leaning accountsmaking the jump to Bluesky, while only 15% of the conservative ones did the same.
This movement wasn’t necessarily at the expense of X. While X owner Elon Musk’s alliance with now-President Donald Trump seemed to drive new users to Bluesky, 82% of the influencers tracked by Pew still had an account on X, down only slightly from 85% in summer 2025.
In other words, even if left-leaning influencers are dipping their toes into Bluesky, most of themhaven’t abandoned X. Pew also says most influencers continue to post more regularly on X than on Bluesky.
However, Bluesky activity does appear to be picking up — the number of influencers on Bluesky who are actually posting grew from 54% in the first week of January to 66% in the last full week of March.
Techcrunch event
now through June 4 for TechCrunch Sessions: AI
on your ticket to TC Sessions: AI—and get 50% off a second. Hear from leaders at OpenAI, Anthropic, Khosla Ventures, and more during a full day of expert insights, hands-on workshops, and high-impact networking. These low-rate deals disappear when the doors open on June 5.
Exhibit at TechCrunch Sessions: AI
Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend. Available through May 9 or while tables last.
Berkeley, CA
|
June 5
REGISTER NOW
#leftleaning #influencers #embrace #bluesky #without
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