The best roguelike games offer a serious but rewarding commitment, inviting you to lose time and time again until you reach new heights. And then you get to repeat the process while retaining knowledge that shapes your future sessions, improving your skills with each subsequent run.The best roguelike games follow the philosophy of randomizing existing game elements and providing a different experience every time you start a new run, with the condition that a game over screen means restarting from scratch. The roguelite distinction is similar, but it involves permanent progression, be it in the form of story, unlockable paths, items, and so on.Our selection of the best roguelike games has something for every player, regardless of platform and subgenre of choice. Our picks intersect with rhythm, deckbuilding, platforming, puzzle, and shooter games, to name a few. The roguelike and roguelite genres keep gaining more ground as pillars for design choices, meaning that some of the games on this list will ring familiar with the selections in our best PS5 games and best PC game lists. You'll also find some overlap with our recommendations for the best indie games to play right now.As the middle of 2025 draws near, choosing the best roguelike games becomes tougher with each passing day. The likes of Nuclear Throne, The Binding of Isaac, and Enter the Gungeon progressively marked their place in the genre years ago. Now, roguelikes and roguelites are in abundance, with game developers coming up with novel spins and pushing the genre forward.Whether you're looking for something more traditional or a unique take on a genre that is brimming with creativity, our best roguelike games list is bound to add a few new experiences to have on your radar. BalatroDeveloper: LocalThunkRelease Date: February 20, 2024Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Android, iOS, PCIf you've seen your loved ones spending way too much time on their phones during the past year, it's likely due to LocalThunk's engrossing take on poker. Balatro is deceptively simple: Look at your hand, think of the combination that will net you the most points, and see the numbers go up.As you slowly make your way to tougher levels, gaining additional cards that multiply said score while granting an array of often absurd bonuses, you'll immediately understand the appeal. Balatro is not about poker, nor is it just a roguelike. It's a numbers game where you can rig the rules in your favor. Its challenges are hypnotizing, but once you achieve victory for the first time, it'll take you a while to play anything else. See at Amazon Pacific DriveDeveloper: Ironwood StudiosRelease Date: February 22, 2024Platforms: PlayStation 5, PCPacific Drive is not technically a roguelite, even if it shares quite a few similarities in how you navigate its world, picking up key items and tackling objectives as you escape from weather anomalies from the inside of your car. The Endless Expeditions update, however, does push the game toward that direction.Released on April 3 of this year, Expeditions takes you outside of the campaign and into a randomized map with modifiers and rewards, the latter including cosmetics and unique tools. The trick is that you won't be able to stock up on resources, as you're forced to scavenge and build your inventory from scratch each time.Expeditions only end once you've collected enough anchors on a map. The longer this takes, however, the harder the task will become, with anomalies gearing up in difficulty. If you're looking for an extra challenge or an interesting twist on the Pacific Drive formula, Expeditions is the answer.Fanatical and GameSpot are both owned by Fandom. See at Fanatical Dead CellsDeveloper: Motion TwinRelease Date: August 6, 2018Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Android, iOS, PCDead Cells is one of the pioneers of the new wave of roguelites of the past few years. Ever since its conception, developer Motion Twin set out to build an ambitious foundation--prioritizing a breakneck rhythm and flow in movement and attacks, rewarding fast reflexes and improvisation on the spot.The team continued to work on the game over the years, delivering a total of 35 major updates, expanding and ironing out possibly every element inside out. If at some point you think the base game doesn't have enough to offer, there are five DLCs (one of them free), including the Return to Castlevania expansion. As it stands, there might never be another game like Dead Cells, and that's okay. We'll still be playing it for years to come, while also witnessing the team trying out new ideas, such as the co-op roguelite Windblown, which is an early access game to watch. See at Fanatical Deep Rock Galactic: SurvivorDeveloper: Funday GamesRelease Date: February 14, 2024Platforms: PCIf you're a Left 4 Dead 2 fan, chances are that you've heard of Deep Rock Galactic, which takes the structure of the zombie-driven shooter and takes it in a different direction, featuring dwarves in space, alien monsters, and destructible environments. Deep Rock Galactic: Survivor, however, takes things even further.Released in Steam early access back on February 14, 2024, you're taken onto increasingly harder levels where your dwarf of choice attacks automatically. The Survivor-like is presented in a top-down perspective, with the mining mechanic taking center stage to unlock upgrades during runs and improve your chances.There have been four sizable updates, but even in its infancy, developer Funday Games struck gold when mining for resources. The combination of its existing setting with the roguelike genre is an enticing one. See at Steam Hades 2Developer: Supergiant GamesRelease Date: May 6, 2024Platforms: PCDeveloper Supergiant Games has famously never done sequels before--until Hades 2. The sequel follows the events of the first game, in which Zagreus, son of the Greek god of the underworld, fought his way to the surface. Now, his sister Melinöe is tasked with defeating Chronos, the god of time itself, who's posing a threat unknown to everyone to this point.The roguelite is similar in nature to its predecessor, advancing the story with each victorious or failed run, gradually uncovering layer upon layer of new characters, powers to combine and grow stronger with, and even more features to further customize your experience. Hades 2 is still in early access, but there's a ridiculous amount of story and challenges to go through. Plus, the sequel is one of the first games confirmed for the Nintendo Switch 2. The 1.0 release date is yet to be confirmed, but Supergiant is targeting 2025. See at Steam Darkest Dungeon 2Developer: Red Hook StudiosRelease Date: May 8, 2024Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, PCDarkest Dungeon 2 entered early access in October 2021, with the full launch taking place on May 8. It had a tall order--surpassing the inimitable Darkest Dungeon, a tough roguelike centered around stress as a mechanic, with characters being driven mad or, on occasion, becoming inspired by the embrace of darkness and presence of heinous monsters.The sequel moves away from the structure of its predecessor, where you explored different biomes while managing resources and upgrading a home base. Now, it follows a structure similar to modern roguelite conventions, where you choose from different paths that are labeled with the rewards and challenges awaiting on the roads.While the combat shares some similarities, many new features shake up previous foundations, from playable origin stories for each hero to the affinity system, which takes the stress mechanic of the first game and adds a communal element to it by leading to different relationship archetypes between party members. Despite the change in presentation with more bells and whistles, Darkest Dungeon 2 retains the spirit of the first game--it's a visceral, tough-as-nails adventure that demands patience to overcome. See at Fanatical Rogue Legacy 2Developer: Cellar Door GamesRelease Date: April 28, 2022Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, PCWhen the original Rogue Legacy launched in 2013, its combination of metroidvania with roguelite elements was already promising. Yet, it pushed things further with a genius feature where, each time you die, one of your children succeeds you. The trick? Everybody has unique traits, from gigantism and baldness to color blindness and dyslexia, which would have gameplay impacts from the beneficial to the hilarious.Rogue Legacy 2 pushes the novelty with even more traits and classes, including a bard and a dragon lancer. The metroidvania aspect has also been improved with the addition of unique items that permanently unlock abilities to further explore the world and unveil its secrets. It's a sequel that successfully ticks every box a sequel must, and does so with a familiar grace and humor that still has a lot to offer over a decade later. See at Steam Spelunky 2Developer: Mossmouth and BlitWorksRelease Date: September 29, 2020Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, PCSpelunky is the classic go-to recommendation for a roguelike with ironclad design. The platformer with an Indiana Jones spirit made for one of the most challenging roguelites out there, requiring patience and the willingness to study every possible enemy pattern, trap, and miscalculation that can end your run, and then memorize it all for the next attempt.Spelunky 2 is a showcase of refinement upon refinement. Sure, it's touted with a bigger world with new areas to study, multiple routes to find and take advantage of, and an assortment of features meant to subvert long-standing fans' expectations. The sequel's greatest trick, however, is once again proving that meticulously thought design can elevate good ideas to admirable heights. The only way to improve is to keep trying, over and over, until surpassing the obstacles in your way becomes second nature. And then you get to do it all over again in the following area. See at Steam Slay the SpireDeveloper: Mega CritRelease Date: January 23, 2019Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Android, iOS, PCDeck-building has become a popular marriage candidate for roguelites, and Slay the Spire might be one of the games responsible for its popularity. The premise is simple: You pick a character who has a predefined card deck and jump into a procedurally generated run. The rewards, obstacles, and challenges roaming your chosen paths are always different, demanding different strategies.As you make your way through a game session, you'll collect more cards for your deck, slowly customizing the options available to fit different playstyles and adapt yourself to the danger at hand. Do you invest in dealing as much damage as possible, neglecting your defense? Do you try to come up with different synergies to create a jack-of-all-trades card deck? There's always something to learn and discover, and the number of combinations available to experiment with is seducingly daunting. The best part? There's a sequel in the works, slated for 2025. See at Steam Risk of Rain 2Developer: Hopoo GamesRelease Date: August 11, 2020Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, PCRisk of Rain 2 is one of the few roguelites that explored the idea of taking the often pixel art, 2D-driven presentations of the genre and experimenting with 3D instead. Taking the elements that made its predecessor great, from enemy design to the different survivors you control, the change of perspective led to a breath of fresh air in the genre, and one of the most entertaining online games out there.The 1.0 release on August 11, 2020 has been followed up with hefty updates and paid DLC since. You can spend hours just fooling around with friends and seeing how far you can go. Once you get invested in the game's most intricate secrets and mechanics, however, you'll find out that the thrill comes down to becoming an unstoppable force challenged by a dynamic difficulty meter that's constantly keeping you on your toes. The use of 3D, then, isn't a mere novelty--it literally shines a new light on what roguelites can achieve when looked at from a different perspective, adding a different sense of movement and scale to the usual roguelite chaos. See at Steam Crypt of the NecrodancerDeveloper: Brace Yourself GamesRelease Date: April 23, 2015Platforms: PlayStation 4, Xbox One, Nintendo Switch, Android, iOS, PCCrypt of the Necrodancer might be one of the oldest picks of our best roguelike games list, but the reason is simple: No other roguelite has managed to combine the genre conventions with the mechanics of a rhythm game to such success. Every movement and action in the game is tied to the beat of the soundtrack blasting in the background.Enemies have different patterns that you must learn, all while carefully moving on tiles as if you were tapping the floor with your foot following a song. Even if you're not rhythm game savvy, the mix of both genres is accommodating enough to make you a believer--right until you meet a dragon for the first time, that is. After the original release, Cadence of Hyrule followed up on the concept, with the studio collaborating with Nintendo for a different take on The Legend of Zelda. But Crypt of the Necrodancer remains a worthy rogue classic. See at Steam Into the BreachDeveloper: Subset GamesRelease Date: February 27, 2018Platforms: Nintendo Switch, Android, iOS, PCThe alien invasion grows in numbers. You must assemble a squad of a handful of units and try to beat the odds. When you inevitably meet your demise, the last person standing creates a rift and travels to a different timeline. Time to start again.Into the Breach has a steep learning curve. Its design conventions, however, make it worth the effort to learn how to best use the space given to you and how your units can counterattack the alien push. The game is clear about the consequences of your movements on each map grid--whether or not you'll be able to land an attack, if one of your mechs will be caught in a tidal wave or an enemy projectile, and so on.Often, playing the strategy roguelike feels like a series of elaborate board games, where you carefully move pieces and spend your time thinking of the best possible plan. When it all comes together, the satisfaction is unparalleled. But even when you fail and you're sent to another timeline to commence anew, there's a thrill in knowing that next time might be the one if you take the time to analyze your movements and execute with care.Into the Breach is also the rare game to receive a 10/10 from GameSpot. See at Steam Loop HeroDeveloper: Four QuartersRelease Date: March 4, 2021Platforms: Xbox One, Xbox Series X|S, Nintendo Switch, Android, iOS, PCThe concept of loops and the repetitive nature of roguelites are a natural pairing. Loop Hero not only understands it, but extends it further by turning you into a dungeon master of sorts. You're given the choice of a hero and a map layout, as well as a deck of cards. You can place different types of terrain and structures, each having its own pros and cons. But you also need to place enemies, slowly making each loop--where the character walks a full cycle of the map--more intricate to navigate.The randomized nature of roguelites is heightened by giving you agency over the dangers that your hero will have to overcome. With a large number of unlockables to pursue after each session, as well as a captivating presentation, Loop Hero is one of the most inventive roguelites out there. See at Fanatical ReturnalDeveloper: HousemarqueRelease Date: April 30, 2021Platforms: PlayStation 5, PCHousemarque's expertise lies in games with an arcade nature, from Resogun to Nex Machina. At first glance, Returnal seems different--its presentation is powered by a level of production that screams AAA game. Initially introduced as a PlayStation 5 exclusive, the third-person shooter makes an interesting use of the roguelite concept, intertwining story events with each death. Similarly to Hades, meeting your demise rarely means taking a step back.Don't let its prestigious look deceive you, though--Returnal is the living proof of a modern arcade game, taking cues from the bullet hell genre. This means that you must be in constant movement, carefully timing dodges and narrow jumps to avoid a barrage of projectiles coming your way from all directions. A sequel is slated for 2026, but the first game deserves all of your attention. It's one of the best games in the PlayStation catalog, and a thrilling showcase of how a roguelite structure can inform a story, blending into one coexisting vehicle for a narrative that wouldn't work elsewhere. See at Fanatical Shogun ShowdownDeveloper: RoboatinoRelease Date: September 5, 2024Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, PCDeveloper Roboatino saw the synergy of roguelike and deck-building elements and decided to add turn-based combat to the mix. You command a lone hero who must take positioning and time into consideration to defeat multiple enemies and make it out unscathed.Using an inventive mechanic regarding the tiles you set foot on, Shogun Showdown hides a surprising level of depth, which you gradually uncover the more time you spend with it. You can upgrade and sacrifice different movements and skills in between battles, and as you die, you'll unlock new characters and attacks to experiment with. If you want to test the game's combat by yourself, there's a free prologue available on PC. See at Fanatical Blue PrinceDeveloper: DogubombRelease Date: April 10, 2025Platforms: PlayStation 5, Xbox Series X|S, PCIn Blue Prince, you're a fourteen-year-old boy next in line for an inheritance. The catch is that you first need to explore a manor that changes its inner structure each day, hiding access to the elusive room 46 somewhere within its bowels. Dogubomb's title is part puzzle game, part roguelite, part investigative game.When you start a new day, you're given a number of steps that you can take inside the manor. Upon interacting with a door, the game grants you a random selection of rooms, each containing a puzzle, resource items, or a clue to a larger mystery. Sometimes all three of them. The deeper you plunge into Blue Prince, the higher the chances of becoming engrossed by the sheer amount of layers upon layers of puzzles to solve. See at Fanatical Caves of QudDeveloper: Freehold GamesRelease Date: December 5, 2024Platforms: PCDevelopment for Caves of Qud began back in 2007, with the first public beta being released to the world in 2010. Then, after almost a decade in Steam early access, the game was fully launched on December 5, 2024. The science-fantasy roguelike is brimming with emergent stories, offering a deeply simulated world where you can shape the environment as you see fit, join one of over 70 factions, or simply get lost in the overwhelming number of possible actions and outcomes available.In Caves of Qud, every NPC and monster is as fully simulated as you, meaning that they all have their own skills, equipment, body parts, and levels. The body parts are important, as there are multiple mutations at play, from two heads to the power of cloning oneself. The sandbox nature and painstaking level of detail have added an unmatched identity to the roguelike over its long lifespan. Now, there's never been a better time to take a plunge and become a part of its labyrinthine systems and intricate synergies that are happening in the game without your input. See at Steam FTL: Faster Than LightDeveloper: Subset GamesRelease Date: September 14, 2021Platforms: iOS, PCCommanding a party is a classic go-to for roguelites. Being the captain of a spaceship where you must attend to your crew and rooms individually, however, is an idea that is still novel to this day. Before Into the Breach, developer Subset Games came up with a different adventure in outer space.Presented with randomly generated galaxies, you must pick different paths to warp to, taking care and managing your spaceship in your ventures. Everything from the state of the hull to the level of oxygen must be accounted for. While you might be lucky with the galaxy destinations you pick, your crew will inevitably have to confront other ships.It's during these moments that FTL: Faster Than Light showcases its exhilarating mix of mechanics, forcing you to act fast by putting up fires, deciding which rooms to open and which ones to close, and sending crew members to repair the ship, all while using similar strategies on the enemy at hand. There's no other game like FTL. See at Steam InscryptionDeveloper: Daniel Mullins GamesRelease Date: October 19, 2021Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, PCThe creator of the eerie Pony Island took a stab at the roguelike genre in 2021 with Inscryption. At first, you don't know where you are--all you can see is the inside of a dark cabin, and a strange figure that invites you to play a card game. The creepiness sets in more and more over time, as you use cards depicting animals that seem to be alive, trying to make progress in the game while also looking for an opportunity to try and figure out how to escape the cabin.Inscription has multiple twists that are best left as a secret. If you want a general indication of what to expect, however, this roguelike pulls you into an obscure setting that becomes darker the more time you spend with it, subverting existing genre conventions and familiar mechanics with a horror twist. See at Fanatical Dome KeeperDeveloper: BippinbitsRelease Date: September 27, 2022Platforms: PCDome Keeper is a great game for people who enjoy multitasking. As the name implies, you must protect a dome from enemy attacks. In order to do so, you must dig underneath the surface to search for resources and artifacts, which are used to choose upgrades and different ways to defend your base.Enemies won't just sit and wait, however. You only have a limited time to dig in between attack waves. Picking your upgrades carefully will make or break your chances of survival to gain another chance at plunging through the surface and build better defenses. Dome Keeper is an ambitious survival game that takes cue from roguelikes and tower defense games to create a different kind of challenge to overcome. See at Fanatical Monster TrainDeveloper: Shiny ShoeRelease Date: May 20, 2020Platforms: PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, iOS, PCMonster Train is the distant cousin of Slay the Spire. You're given a deck of cards that you slowly grow during runs, as well as different paths to choose from. The twist is how combat encounters are structured, turning elements like positioning and card strategies on their head.Whenever you face enemies, you're presented with a large vertical structure that has three play fields. You must carefully plan where to place your cards to defend the train's core. It's an idea that's pushed to its limit time and time again with the cards available and the ways in which enemies can also strategize around your defenses. Monster Train is a prime example of how much innovation is still in the genre. See at Fanatical Vampire SurvivorsDeveloper: PoncleRelease Date: October 20, 2022Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Android, iOS, PCTaking inspiration from a mobile game called Magic Survival, in which the main character attacked automatically without the player's input, developer Poncle leaned on a fascination for Castlevania's aesthetic to iterate on the concept. The simple idea led to an absurd amount of characters, levels, and items to unlock--including, of course, an official collaboration with Konami to include more than just indirect references to the Castlevania series.Playing a Vampire Survivors stage can last anything from 15 to 20 or 30 minutes--if you can survive long enough with the items you've acquired. Even if you fail, however, you're constantly unlocking items, characters, and stages to explore in subsequent runs. It's a game that's best described as a Pandora's Box equivalent. Especially considering the chaos that it will likely inflict on your schedule. See at Steam Hitman World of Assassination: Freelancer ModeDeveloper: IO InteractiveRelease Date: January 26, 2023Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, PCThe Hitman series has always excelled in presenting puzzle boxes that double down as playgrounds to blend in, follow your target, and take them down in increasingly ridiculous ways. Freelancer Mode, introduced to Hitman World of Assassination on January 26, 2023, adds a different spin to the premise with a persistent and highly replayable experience.In this mode, targets are always random, and you're given access to different bonus objectives. Making use of a hub exclusive to Freelancer, Agent 47 must choose a crime syndicate to pursue, which sets the mood of the campaign, and then get started without any equipment or weapons. If you've already mastered the classic Hitman levels or you just want a different, ridiculously polished roguelike experience, Freelancer Mode is a distinct and ambitious take on the genre. Worth mentioning that Hitman World of Assassination is also slated to launch on Nintendo Switch 2. See at Steam InkboundDeveloper: Shiny ShoeRelease Date: April 9, 2024Platforms: PCFrom the makers of Monster Train comes Inkbound, a turn-based tactical roguelike that offers co-op, and synergies that are heightened by coordinating with others online. Players can move freely and act simultaneously in multiplayer, picking from eight different classes to try out different combinations.There's also a deck-building element of sorts involved in the vein of draftable abilities, upgrades, and an array of items to use in-game. It's an intriguing blend of genres that might take some time to get used to. Once things click, however, you and the rest of the party will be working in tandem to see how far you can push your strategies. See at Steam God of War Ragnarok: ValhallaDeveloper: Santa Monica StudiosRelease Date: December 12, 2023Platforms: PlayStation 4, PlayStation 5, PCGod of War Ragnarok is a behemoth of an action-RPG, featuring a lengthy campaign across open areas with side quests, collectibles, and dozens of corners to explore. If you're looking for a break from the main story or just want to try a new roguelite that elevates some of the game's strengths in a different structure, the free Valhalla DLC is a must play.Taking place after the events of the main story (although you can jump into it at any point from the main menu without worrying about spoilers of the main campaign), Valhalla has Kratos going through a series of punishing trials, which slowly serve as a therapy session of sorts as he reminiscences of the events that happened during the original trilogy of God of War games.The bite-sized rendition of combat encounters shines a different light on combat mechanics that you may already be familiar with. And, taking cues from the likes of Hades and Returnal, each death pushes the story forward in meaningful ways. Valhalla is a rare combination of genres that shouldn't work as well as they do, and it deserves your time before the next adventure of Kratos inevitably rolls in. See at Fanatical NoitaDeveloper: Nolla GamesRelease Date: October 15, 2020Platforms: PCAfter a short early access period in 2019, Noita was fully released in October 2020, and provided an escape from the horrors of that year with, well, more horrors. Its punishing difficulty and procedurally-generated worlds provide deep and engaging gameplay. Noita places you in the shoes of a wand-wielding alchemist navigating a deadly, destructible world. The seemingly simple pixel art style leads to complexity where water flows, acid burns, fire spreads, and cave-ins can be triggered by a single misplaced explosive.Unlike many roguelikes that focus on stat-based progression, Noita appeals to player creativity and experimentation. The game's wand crafting system is a particular highlight, allowing you to mix and match spells, modifiers, and triggers to create devastating effects or strange contraptions that alter the way the game plays with every decision. The fun of Noita is learning how to break it in delightfully chaotic ways. This customization means each run feels unique, not just because of the randomized levels, but because the tools at your disposal and the way you choose to implement them define each playthrough. Noita is deeper than it first appears, with plenty of secrets and mysteries to uncover. Its expansive hidden world and lore begs to be uncovered, and the community engagement and conversation around it continues even half a decade on from its release. Experiment with fire, mess around with slime, and Noita will reward your curiosity. You'll find that, most of the time, death in Noita stems from your own creation, giving the game a cruel sense of irony and punishment. Despite that, or perhaps even because of that, Noita is a beautiful experience. See at Steam

By TREVOR HOGG Images courtesy of Warner Bros. Pictures. Rather than a world constructed around photorealistic pixels, a video game created by Markus Persson has taken the boxier 3D voxel route, which has become its signature aesthetic, and sparked an international phenomenon that finally gets adapted into a feature with the release of A Minecraft Movie. Brought onboard to help filmmaker Jared Hess in creating the environments that the cast of Jason Momoa, Jack Black, Sebastian Hansen, Emma Myers and Danielle Brooks find themselves inhabiting was Disguise under the direction of Production VFX Supervisor Dan Lemmon. “[A]s the Senior Unreal Artist within the Virtual Art Department (VAD) on Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.” —Talia Finlayson, Creative Technologist, Disguise Interior and exterior environments had to be created, such as the shop owned by Steve (Jack Black). “Prior to working on A Minecraft Movie, I held more technical roles, like serving as the Virtual Production LED Volume Operator on a project for Apple TV+ and Paramount Pictures,” notes Talia Finlayson, Creative Technologist for Disguise. “But as the Senior Unreal Artist within the Virtual Art Department (VAD) on Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.” The project provided new opportunities. “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance,” notes Laura Bell, Creative Technologist for Disguise. “But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.” Set designs originally created by the art department in Rhinoceros 3D were transformed into fully navigable 3D environments within Unreal Engine. “These scenes were far more than visualizations,” Finlayson remarks. “They were interactive tools used throughout the production pipeline. We would ingest 3D models and concept art, clean and optimize geometry using tools like Blender, Cinema 4D or Maya, then build out the world in Unreal Engine. This included applying materials, lighting and extending environments. These Unreal scenes we created were vital tools across the production and were used for a variety of purposes such as enabling the director to explore shot compositions, block scenes and experiment with camera movement in a virtual space, as well as passing along Unreal Engine scenes to the visual effects vendors so they could align their digital environments and set extensions with the approved production layouts.” A virtual exploration of Steve’s shop in Midport Village. Certain elements have to be kept in mind when constructing virtual environments. “When building virtual environments, you need to consider what can actually be built, how actors and cameras will move through the space, and what’s safe and practical on set,” Bell observes. “Outside the areas where strict accuracy is required, you want the environments to blend naturally with the original designs from the art department and support the story, creating a space that feels right for the scene, guides the audience’s eye and sets the right tone. Things like composition, lighting and small environmental details can be really fun to work on, but also serve as beautiful additions to help enrich a story.” “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance. But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.” —Laura Bell, Creative Technologist, Disguise Among the buildings that had to be created for Midport Village was Steve’s (Jack Black) Lava Chicken Shack. Concept art was provided that served as visual touchstones. “We received concept art provided by the amazing team of concept artists,” Finlayson states. “Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging. Sometimes we would also help the storyboard artists by sending through images of the Unreal Engine worlds to help them geographically position themselves in the worlds and aid in their storyboarding.” At times, the video game assets came in handy. “Exteriors often involved large-scale landscapes and stylized architectural elements, which had to feel true to the Minecraft world,” Finlayson explains. “In some cases, we brought in geometry from the game itself to help quickly block out areas. For example, we did this for the Elytra Flight Chase sequence, which takes place through a large canyon.” Flexibility was critical. “A key technical challenge we faced was ensuring that the Unreal levels were built in a way that allowed for fast and flexible iteration,” Finlayson remarks. “Since our environments were constantly being reviewed by the director, production designer, DP and VFX supervisor, we needed to be able to respond quickly to feedback, sometimes live during a review session. To support this, we had to keep our scenes modular and well-organized; that meant breaking environments down into manageable components and maintaining clean naming conventions. By setting up the levels this way, we could make layout changes, swap assets or adjust lighting on the fly without breaking the scene or slowing down the process.” Production schedules influence the workflows, pipelines and techniques. “No two projects will ever feel exactly the same,” Bell notes. “For example, Pat Younis [VAD Art Director] adapted his typical VR setup to allow scene reviews using a PS5 controller, which made it much more comfortable and accessible for the director. On a more technical side, because everything was cubes and voxels, my Blender workflow ended up being way heavier on the re-mesh modifier than usual, definitely not something I’ll run into again anytime soon!” A virtual study and final still of the cast members standing outside of the Lava Chicken Shack. “We received concept art provided by the amazing team of concept artists. Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging.” —Talia Finlayson, Creative Technologist, Disguise The design and composition of virtual environments tended to remain consistent throughout principal photography. “The only major design change I can recall was the removal of a second story from a building in Midport Village to allow the camera crane to get a clear shot of the chicken perched above Steve’s lava chicken shack,” Finlayson remarks. “I would agree that Midport Village likely went through the most iterations,” Bell responds. “The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled. I remember rebuilding the stairs leading up to the rampart five or six times, using different configurations based on the physically constructed stairs. This was because there were storyboarded sequences of the film’s characters, Henry, Steve and Garrett, being chased by piglins, and the action needed to match what could be achieved practically on set.” Virtually conceptualizing the layout of Midport Village. Complex virtual environments were constructed for the final battle and the various forest scenes throughout the movie. “What made these particularly challenging was the way physical set pieces were repurposed and repositioned to serve multiple scenes and locations within the story,” Finlayson reveals. “The same built elements had to appear in different parts of the world, so we had to carefully adjust the virtual environments to accommodate those different positions.” Bell is in agreement with her colleague. “The forest scenes were some of the more complex environments to manage. It could get tricky, particularly when the filming schedule shifted. There was one day on set where the order of shots changed unexpectedly, and because the physical sets looked so similar, I initially loaded a different perspective than planned. Fortunately, thanks to our workflow, Lindsay George [VP Tech] and I were able to quickly open the recorded sequence in Unreal Engine and swap out the correct virtual environment for the live composite without any disruption to the shoot.” An example of the virtual and final version of the Woodland Mansion. “Midport Village likely went through the most iterations. The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled.” —Laura Bell, Creative Technologist, Disguise Extensive detail was given to the center of the sets where the main action unfolds. “For these areas, we received prop layouts from the prop department to ensure accurate placement and alignment with the physical builds,” Finlayson explains. “These central environments were used heavily for storyboarding, blocking and department reviews, so precision was essential. As we moved further out from the practical set, the environments became more about blocking and spatial context rather than fine detail. We worked closely with Production Designer Grant Major to get approval on these extended environments, making sure they aligned with the overall visual direction. We also used creatures and crowd stand-ins provided by the visual effects team. These gave a great sense of scale and placement during early planning stages and allowed other departments to better understand how these elements would be integrated into the scenes.” Cast members Sebastian Hansen, Danielle Brooks and Emma Myers stand in front of the Earth Portal Plateau environment. Doing a virtual scale study of the Mountainside. Practical requirements like camera moves, stunt choreography and crane setups had an impact on the creation of virtual environments. “Sometimes we would adjust layouts slightly to open up areas for tracking shots or rework spaces to accommodate key action beats, all while keeping the environment feeling cohesive and true to the Minecraft world,” Bell states. “Simulcam bridged the physical and virtual worlds on set, overlaying Unreal Engine environments onto live-action scenes in real-time, giving the director, DP and other department heads a fully-realized preview of shots and enabling precise, informed decisions during production. It also recorded critical production data like camera movement paths, which was handed over to the post-production team to give them the exact tracks they needed, streamlining the visual effects pipeline.” Piglots cause mayhem during the Wingsuit Chase. Virtual versions of the exterior and interior of the Safe House located in the Enchanted Woods. “One of the biggest challenges for me was managing constant iteration while keeping our environments clean, organized and easy to update,” Finlayson notes. “Because the virtual sets were reviewed regularly by the director and other heads of departments, feedback was often implemented live in the room. This meant the environments had to be flexible. But overall, this was an amazing project to work on, and I am so grateful for the incredible VAD team I was a part of – Heide Nichols [VAD Supervisor], Pat Younis, Jake Tuck [Unreal Artist] and Laura. Everyone on this team worked so collaboratively, seamlessly and in such a supportive way that I never felt like I was out of my depth.” There was another challenge that is more to do with familiarity. “Having a VAD on a film is still a relatively new process in production,” Bell states. “There were moments where other departments were still learning what we did and how to best work with us. That said, the response was overwhelmingly positive. I remember being on set at the Simulcam station and seeing how excited people were to look at the virtual environments as they walked by, often stopping for a chat and a virtual tour. Instead of seeing just a huge blue curtain, they were stoked to see something Minecraft and could get a better sense of what they were actually shooting.”

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Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured (a rarity in the health drink aisle), punctuated by vibrant fruit illustrations and flavour-coded colours. Read more about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bank (SNB) to create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison (the station that connects Long Island to Grand Central Terminal), where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco (Brittany Bosco). Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.