• ## The 2025 Anniversary of UGREEN: Fueling Your Journey with Every Percentage!

    It's 2025, and while the world moves at lightning speed, UGREEN has been steadfastly chugging along, shoving mediocre competitors aside and positioning itself as a titan in the tech accessory field. A company that dares to claim, "We charge your journey with every percentage!"—and frankly, it had better deliver on that promise. Let's peel back the layers of this anniversary celebration and see whether UGREEN truly l...
    ## The 2025 Anniversary of UGREEN: Fueling Your Journey with Every Percentage! It's 2025, and while the world moves at lightning speed, UGREEN has been steadfastly chugging along, shoving mediocre competitors aside and positioning itself as a titan in the tech accessory field. A company that dares to claim, "We charge your journey with every percentage!"—and frankly, it had better deliver on that promise. Let's peel back the layers of this anniversary celebration and see whether UGREEN truly l...
    الذكرى السنوية لعلامة UGREEN لعام 2025: نَشحن رحلتك بكل نسبة مئوية!
    ## The 2025 Anniversary of UGREEN: Fueling Your Journey with Every Percentage! It's 2025, and while the world moves at lightning speed, UGREEN has been steadfastly chugging along, shoving mediocre competitors aside and positioning itself as a titan in the tech accessory field. A company that dares to claim, "We charge your journey with every percentage!"—and frankly, it had better deliver on...
    Like
    Love
    Wow
    Sad
    Angry
    592
    1 Comments 0 Shares
  • In a world flooded with noise, I find myself lost in the silence. Each day, I wake up to the same empty room, filled with memories of what once was. The warmth of connection has faded, replaced by a cold, hollow feeling of isolation. It’s a weight I carry, heavy on my chest, like a shadow that never leaves.

    As I scroll through the endless feeds of smiling faces, I can’t help but feel the sting of loneliness. It’s as if everyone has found their place in the sun, while I remain hidden in the corners, searching for a glimpse of belonging. I look for a spark of understanding, but all I find are fleeting moments that remind me of my solitude.

    I think about what it means to have a share of search in this vast digital landscape. To be a brand that stands out, to be seen and sought after, while I remain invisible, a mere whisper in the chaos. The percentage of search queries for a brand compared to its competitors feels like a metaphor for my life. I watch as others rise, while I struggle to be noticed, to be acknowledged, to matter.

    What does it mean to be relevant when the world feels so distant? I yearn to be a part of something bigger, yet I find myself on the outskirts, watching from afar. The metrics of success and recognition apply to brands and businesses, but what about the human heart? How do we measure the longing for connection, the ache for companionship?

    I feel like a ghost among the living, haunted by the echoes of laughter and joy that seem just out of reach. Every interaction feels superficial, a mere transaction without substance. I crave authenticity, a genuine bond that transcends the digital noise. But as I reach out, I feel the familiar sting of rejection, the reminder that perhaps I am not meant to be part of this narrative.

    In this search for meaning, I find myself grappling with the reality of my existence. I ponder the calculations of value and worth, wondering if I will ever find my rightful place among those who shine. The loneliness envelops me, a heavy cloak that I cannot shed.

    Yet, even in this desolation, I hold onto a flicker of hope. Perhaps one day, I will find my share of search, a moment where I am not just a statistic, but a soul recognized and valued. Until then, I will continue to wander through this vast expanse, seeking the connection that feels so elusive.

    #Loneliness #SearchForConnection #Heartbreak #Isolation #EmotionalJourney
    In a world flooded with noise, I find myself lost in the silence. Each day, I wake up to the same empty room, filled with memories of what once was. The warmth of connection has faded, replaced by a cold, hollow feeling of isolation. It’s a weight I carry, heavy on my chest, like a shadow that never leaves. As I scroll through the endless feeds of smiling faces, I can’t help but feel the sting of loneliness. It’s as if everyone has found their place in the sun, while I remain hidden in the corners, searching for a glimpse of belonging. I look for a spark of understanding, but all I find are fleeting moments that remind me of my solitude. I think about what it means to have a share of search in this vast digital landscape. To be a brand that stands out, to be seen and sought after, while I remain invisible, a mere whisper in the chaos. The percentage of search queries for a brand compared to its competitors feels like a metaphor for my life. I watch as others rise, while I struggle to be noticed, to be acknowledged, to matter. What does it mean to be relevant when the world feels so distant? I yearn to be a part of something bigger, yet I find myself on the outskirts, watching from afar. The metrics of success and recognition apply to brands and businesses, but what about the human heart? How do we measure the longing for connection, the ache for companionship? I feel like a ghost among the living, haunted by the echoes of laughter and joy that seem just out of reach. Every interaction feels superficial, a mere transaction without substance. I crave authenticity, a genuine bond that transcends the digital noise. But as I reach out, I feel the familiar sting of rejection, the reminder that perhaps I am not meant to be part of this narrative. In this search for meaning, I find myself grappling with the reality of my existence. I ponder the calculations of value and worth, wondering if I will ever find my rightful place among those who shine. The loneliness envelops me, a heavy cloak that I cannot shed. Yet, even in this desolation, I hold onto a flicker of hope. Perhaps one day, I will find my share of search, a moment where I am not just a statistic, but a soul recognized and valued. Until then, I will continue to wander through this vast expanse, seeking the connection that feels so elusive. #Loneliness #SearchForConnection #Heartbreak #Isolation #EmotionalJourney
    What Is Share of Search? & How to Calculate It
    Share of search is the percentage of search queries for a brand relative to competitors in the same category.
    Like
    Love
    Wow
    Sad
    Angry
    583
    1 Comments 0 Shares
  • inZOI is on sale for the first time to celebrate the big June update

    A Discount, You Say?

    inZOI is on sale for the first time to celebrate the big June update
    If you recently felt an itch to check in on inZOI, but never actually bought it, Krafton has a deal for you.

    Image credit: Krafton

    News

    by Sherif Saed
    Contributing Editor

    Published on June 13, 2025

    It seems like things are getting exciting in the world of inZOI once again, after what felt like months of no comms and some patch delays. Earlier this week, the team behind the life sim finally announced a release date for its next update.
    What was initially billed as the May update missed that window by quite a margin, but was officially given a proper release date - in June - just a few days ago. Update v0.2.0 arrives today, and with it, a discount that could maybe tempt those who have yet to jump in.

    To see this content please enable targeting cookies.

    This is inZOI’s first-ever discount since its release back in March. It’s part of a larger sale for publisher Krafton, which also happens to be the company’s first publisher sale on Steam. 17 titles from the publisher’s catalogue are on sale from now until Thursday, June 26.
    Sale percentages vary, and in inZOI’s case, the discount is a bit meagre, slashing the price by just 10%. Now, the game is still in Early Access, and never had the price of a AAA title to begin with, so it’s not exactly the sort of thing to get a bigger 20-30% off - at least not quite yet.

    Watch on YouTube
    The latest inZOI patch introduces official mod support to the game in the form of ModKit, adds same-sex relationships, the ability for Zois to have - and adopt - children, and much more besides.
    Things are popping off elsewhere in the world of life sims and The Sims-likes, too. Paralives, a highly-anticipated, long-in-development Sims-like, recently set a release date for its Steam Early Access launch. The Sims 4 itself just dropped the first trailer for Enchanted by Nature, the game’s next expansion which is set to arrive in July.
    #inzoi #sale #first #time #celebrate
    inZOI is on sale for the first time to celebrate the big June update
    A Discount, You Say? inZOI is on sale for the first time to celebrate the big June update If you recently felt an itch to check in on inZOI, but never actually bought it, Krafton has a deal for you. Image credit: Krafton News by Sherif Saed Contributing Editor Published on June 13, 2025 It seems like things are getting exciting in the world of inZOI once again, after what felt like months of no comms and some patch delays. Earlier this week, the team behind the life sim finally announced a release date for its next update. What was initially billed as the May update missed that window by quite a margin, but was officially given a proper release date - in June - just a few days ago. Update v0.2.0 arrives today, and with it, a discount that could maybe tempt those who have yet to jump in. To see this content please enable targeting cookies. This is inZOI’s first-ever discount since its release back in March. It’s part of a larger sale for publisher Krafton, which also happens to be the company’s first publisher sale on Steam. 17 titles from the publisher’s catalogue are on sale from now until Thursday, June 26. Sale percentages vary, and in inZOI’s case, the discount is a bit meagre, slashing the price by just 10%. Now, the game is still in Early Access, and never had the price of a AAA title to begin with, so it’s not exactly the sort of thing to get a bigger 20-30% off - at least not quite yet. Watch on YouTube The latest inZOI patch introduces official mod support to the game in the form of ModKit, adds same-sex relationships, the ability for Zois to have - and adopt - children, and much more besides. Things are popping off elsewhere in the world of life sims and The Sims-likes, too. Paralives, a highly-anticipated, long-in-development Sims-like, recently set a release date for its Steam Early Access launch. The Sims 4 itself just dropped the first trailer for Enchanted by Nature, the game’s next expansion which is set to arrive in July. #inzoi #sale #first #time #celebrate
    WWW.VG247.COM
    inZOI is on sale for the first time to celebrate the big June update
    A Discount, You Say? inZOI is on sale for the first time to celebrate the big June update If you recently felt an itch to check in on inZOI, but never actually bought it, Krafton has a deal for you. Image credit: Krafton News by Sherif Saed Contributing Editor Published on June 13, 2025 It seems like things are getting exciting in the world of inZOI once again, after what felt like months of no comms and some patch delays. Earlier this week, the team behind the life sim finally announced a release date for its next update. What was initially billed as the May update missed that window by quite a margin, but was officially given a proper release date - in June - just a few days ago. Update v0.2.0 arrives today, and with it, a discount that could maybe tempt those who have yet to jump in. To see this content please enable targeting cookies. This is inZOI’s first-ever discount since its release back in March. It’s part of a larger sale for publisher Krafton, which also happens to be the company’s first publisher sale on Steam. 17 titles from the publisher’s catalogue are on sale from now until Thursday, June 26. Sale percentages vary, and in inZOI’s case, the discount is a bit meagre, slashing the price by just 10%. Now, the game is still in Early Access, and never had the price of a AAA title to begin with, so it’s not exactly the sort of thing to get a bigger 20-30% off - at least not quite yet. Watch on YouTube The latest inZOI patch introduces official mod support to the game in the form of ModKit, adds same-sex relationships, the ability for Zois to have - and adopt - children, and much more besides. Things are popping off elsewhere in the world of life sims and The Sims-likes, too. Paralives, a highly-anticipated, long-in-development Sims-like, recently set a release date for its Steam Early Access launch. The Sims 4 itself just dropped the first trailer for Enchanted by Nature, the game’s next expansion which is set to arrive in July.
    0 Comments 0 Shares
  • YouTube might slow down your videos if you block ads

    It’s fairly easy to block the constant, incessant advertising that appears on YouTube. Google would prefer that you don’t, or pay upto make them go away. Last weekend, the company started its latest campaign to try and badger ad-block users into disabling their extensions. Since then, it looks like YouTube has escalated things and is now intentionally slowing down videos.
    Posters on Reddit and the Brave browser forum have observed videos being blacked out on first load, approximately for the length of pre-roll ads, with a pop-up link that directs users to the ad-blocking section of this technical support page. “Check whether your browser extensions that block ads are affecting video playback,” suggests Google. “As another option, try opening YouTube in an incognito window with all extensions disabled and check if the issue continues.” PCWorld staff has seen this in action, using uBlock Origin Lite.
    Google
    Ad-block extension developers quickly got around the pop-up issue earlier this week, with one AdGuard representative calling the process “a classic cat-and-mouse game.” But if Google wanted to instigate a more serious crackdown on users blocking ads without paying up, it could do so easily—and we’ve seen it pull this same move before. Posters on the latest issue speculate that the slowdowns might be tagged to specific Google or YouTube user accounts that were detected blocking ads previously, which would bypass any kind of interaction with a specific browser or extension.
    I can’t independently confirm that’s happening, but it wouldn’t surprise me. It also wouldn’t shock me if Google is seeing a larger percentage of YouTube users blocking advertising, as is the case all across the web, as the quantity of advertising rises while quality takes a nosedive. YouTube video creators are having to get, well, creative to seek alternate revenue beyond basic AdSense accounts, as sponsored videos are now constant across the platform and more channels put new videos behind paywalls on YouTube itself or via other platforms like Patreon.

    YouTube is attacking the issue from other angles as well. Tech-focused creators that show how to use third-party tools to block ads or download videos from the siteare getting their videos taken down and their accounts flagged, for violation of the extremely vague policy around “harmful and dangerous content.”
    If I may editorialize a bit: Google, if you want more people to subscribe to YouTube Premium and remove advertising, you need to make it cheaper. Charging per month just to get rid of ads is the same cost of a premium subscription from other sources where users can watch full movies and series. YouTube as a platform is a much lower bar and just doesn’t compete at that level. I’m not going to pay that much to get rid of ads, not when it doesn’t actually get rid of all the ads—those sponsored and subscriber-only videos are still all over the place—and the site is filling up with AI slop. “Premium Lite,” which neuters the offerings for mobile and music-focused users, doesn’t make the cut either.
    And to be clear, I have no problem paying for the stuff I watch. I already pay more than a month to support the individual YouTube channels I enjoy, like Second Wind, Drawfee, and several tech podcasts. But I do it via Patreon because sending that money through YouTube feels gross. If Google wants people to pay up, it needs to lower the price enough so that it’s no longer worth the hassle of blocking them.
    It’s a lesson that the music, movie, and game industries learned a long time ago as they fought the initial wave of internet piracy… and now seem to be forgetting again.
    #youtube #might #slow #down #your
    YouTube might slow down your videos if you block ads
    It’s fairly easy to block the constant, incessant advertising that appears on YouTube. Google would prefer that you don’t, or pay upto make them go away. Last weekend, the company started its latest campaign to try and badger ad-block users into disabling their extensions. Since then, it looks like YouTube has escalated things and is now intentionally slowing down videos. Posters on Reddit and the Brave browser forum have observed videos being blacked out on first load, approximately for the length of pre-roll ads, with a pop-up link that directs users to the ad-blocking section of this technical support page. “Check whether your browser extensions that block ads are affecting video playback,” suggests Google. “As another option, try opening YouTube in an incognito window with all extensions disabled and check if the issue continues.” PCWorld staff has seen this in action, using uBlock Origin Lite. Google Ad-block extension developers quickly got around the pop-up issue earlier this week, with one AdGuard representative calling the process “a classic cat-and-mouse game.” But if Google wanted to instigate a more serious crackdown on users blocking ads without paying up, it could do so easily—and we’ve seen it pull this same move before. Posters on the latest issue speculate that the slowdowns might be tagged to specific Google or YouTube user accounts that were detected blocking ads previously, which would bypass any kind of interaction with a specific browser or extension. I can’t independently confirm that’s happening, but it wouldn’t surprise me. It also wouldn’t shock me if Google is seeing a larger percentage of YouTube users blocking advertising, as is the case all across the web, as the quantity of advertising rises while quality takes a nosedive. YouTube video creators are having to get, well, creative to seek alternate revenue beyond basic AdSense accounts, as sponsored videos are now constant across the platform and more channels put new videos behind paywalls on YouTube itself or via other platforms like Patreon. YouTube is attacking the issue from other angles as well. Tech-focused creators that show how to use third-party tools to block ads or download videos from the siteare getting their videos taken down and their accounts flagged, for violation of the extremely vague policy around “harmful and dangerous content.” If I may editorialize a bit: Google, if you want more people to subscribe to YouTube Premium and remove advertising, you need to make it cheaper. Charging per month just to get rid of ads is the same cost of a premium subscription from other sources where users can watch full movies and series. YouTube as a platform is a much lower bar and just doesn’t compete at that level. I’m not going to pay that much to get rid of ads, not when it doesn’t actually get rid of all the ads—those sponsored and subscriber-only videos are still all over the place—and the site is filling up with AI slop. “Premium Lite,” which neuters the offerings for mobile and music-focused users, doesn’t make the cut either. And to be clear, I have no problem paying for the stuff I watch. I already pay more than a month to support the individual YouTube channels I enjoy, like Second Wind, Drawfee, and several tech podcasts. But I do it via Patreon because sending that money through YouTube feels gross. If Google wants people to pay up, it needs to lower the price enough so that it’s no longer worth the hassle of blocking them. It’s a lesson that the music, movie, and game industries learned a long time ago as they fought the initial wave of internet piracy… and now seem to be forgetting again. #youtube #might #slow #down #your
    WWW.PCWORLD.COM
    YouTube might slow down your videos if you block ads
    It’s fairly easy to block the constant, incessant advertising that appears on YouTube. Google would prefer that you don’t, or pay up (quite a lot) to make them go away. Last weekend, the company started its latest campaign to try and badger ad-block users into disabling their extensions. Since then, it looks like YouTube has escalated things and is now intentionally slowing down videos. Posters on Reddit and the Brave browser forum have observed videos being blacked out on first load, approximately for the length of pre-roll ads, with a pop-up link that directs users to the ad-blocking section of this technical support page. “Check whether your browser extensions that block ads are affecting video playback,” suggests Google. “As another option, try opening YouTube in an incognito window with all extensions disabled and check if the issue continues.” PCWorld staff has seen this in action, using uBlock Origin Lite. Google Ad-block extension developers quickly got around the pop-up issue earlier this week, with one AdGuard representative calling the process “a classic cat-and-mouse game.” But if Google wanted to instigate a more serious crackdown on users blocking ads without paying up, it could do so easily—and we’ve seen it pull this same move before. Posters on the latest issue speculate that the slowdowns might be tagged to specific Google or YouTube user accounts that were detected blocking ads previously, which would bypass any kind of interaction with a specific browser or extension. I can’t independently confirm that’s happening, but it wouldn’t surprise me. It also wouldn’t shock me if Google is seeing a larger percentage of YouTube users blocking advertising, as is the case all across the web, as the quantity of advertising rises while quality takes a nosedive. YouTube video creators are having to get, well, creative to seek alternate revenue beyond basic AdSense accounts, as sponsored videos are now constant across the platform and more channels put new videos behind paywalls on YouTube itself or via other platforms like Patreon. YouTube is attacking the issue from other angles as well. Tech-focused creators that show how to use third-party tools to block ads or download videos from the site (again, without paying the steep fees for YouTube Premium) are getting their videos taken down and their accounts flagged, for violation of the extremely vague policy around “harmful and dangerous content.” If I may editorialize a bit: Google, if you want more people to subscribe to YouTube Premium and remove advertising, you need to make it cheaper. Charging $14 per month just to get rid of ads is the same cost of a premium subscription from other sources where users can watch full movies and series. YouTube as a platform is a much lower bar and just doesn’t compete at that level. I’m not going to pay that much to get rid of ads, not when it doesn’t actually get rid of all the ads—those sponsored and subscriber-only videos are still all over the place—and the site is filling up with AI slop. “Premium Lite,” which neuters the offerings for mobile and music-focused users, doesn’t make the cut either. And to be clear, I have no problem paying for the stuff I watch. I already pay more than $15 a month to support the individual YouTube channels I enjoy, like Second Wind, Drawfee, and several tech podcasts. But I do it via Patreon because sending that money through YouTube feels gross. If Google wants people to pay up, it needs to lower the price enough so that it’s no longer worth the hassle of blocking them. It’s a lesson that the music, movie, and game industries learned a long time ago as they fought the initial wave of internet piracy… and now seem to be forgetting again.
    0 Comments 0 Shares
  • Could Iran Have Been Close to Making a Nuclear Weapon? Uranium Enrichment Explained

    June 13, 20253 min readCould Iran Have Been Close to Making a Nuclear Weapon? Uranium Enrichment ExplainedWhen Israeli aircraft recently struck a uranium-enrichment complex in the nation, Iran could have been days away from achieving “breakout,” the ability to quickly turn “yellowcake” uranium into bomb-grade fuel, with its new high-speed centrifugesBy Deni Ellis Béchard edited by Dean VisserMen work inside of a uranium conversion facility just outside the city of Isfahan, Iran, on March 30, 2005. The facility in Isfahan made hexaflouride gas, which was then enriched by feeding it into centrifuges at a facility in Natanz, Iran. Getty ImagesIn the predawn darkness on Friday local time, Israeli military aircraft struck one of Iran’s uranium-enrichment complexes near the city of Natanz. The warheads aimed to do more than shatter concrete; they were meant to buy time, according to news reports. For months, Iran had seemed to be edging ever closer to “breakout,” the point at which its growing stockpile of partially enriched uranium could be converted into fuel for a nuclear bomb.But why did the strike occur now? One consideration could involve the way enrichment complexes work. Natural uranium is composed almost entirely of uranium 238, or U-238, an isotope that is relatively “heavy”. Only about 0.7 percent is uranium 235, a lighter isotope that is capable of sustaining a nuclear chain reaction. That means that in natural uranium, only seven atoms in 1,000 are the lighter, fission-ready U-235; “enrichment” simply means raising the percentage of U-235.U-235 can be used in warheads because its nucleus can easily be split. The International Atomic Energy Agency uses 25 kilograms of contained U-235 as the benchmark amount deemed sufficient for a first-generation implosion bomb. In such a weapon, the U-235 is surrounded by conventional explosives that, when detonated, compress the isotope. A separate device releases a neutron stream.Each time a neutron strikes a U-235 atom, the atom fissions; it divides and spits out, on average, two or three fresh neutrons—plus a burst of energy in the form of heat and gamma radiation. And the emitted neutrons in turn strike other U-235 nuclei, creating a self-sustaining chain reaction among the U-235 atoms that have been packed together into a critical mass. The result is a nuclear explosion. By contrast, the more common isotope, U-238, usually absorbs slow neutrons without splitting and cannot drive such a devastating chain reaction.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.To enrich uranium so that it contains enough U-235, the “yellowcake” uranium powder that comes out of a mine must go through a lengthy process of conversions to transform it from a solid into the gas uranium hexafluoride. First, a series of chemical processes refine the uranium and then, at high temperatures, each uranium atom is bound to six fluorine atoms. The result, uranium hexafluoride, is unusual: below 56 degrees Celsiusit is a white, waxy solid, but just above that temperature, it sublimates into a dense, invisible gas.During enrichment, this uranium hexafluoride is loaded into a centrifuge: a metal cylinder that spins at tens of thousands of revolutions per minute—faster than the blades of a jet engine. As the heavier U-238 molecules drift toward the cylinder wall, the lighter U-235 molecules remain closer to the center and are siphoned off. This new, slightly U-235-richer gas is then put into the next centrifuge. The process is repeated 10 to 20 times as ever more enriched gas is sent through a series of centrifuges.Enrichment is a slow process, but the Iranian government has been working on this for years and already holds roughly 400 kilograms of uranium enriched to 60 percent U-235. This falls short of the 90 percent required for nuclear weapons. But whereas Iran’s first-generation IR-1 centrifuges whirl at about 63,000 revolutions per minute and do relatively modest work, its newer IR-6 models, built from high-strength carbon fiber, spin faster and produce enriched uranium far more quickly.Iran has been installing thousands of these units, especially at Fordow, an underground enrichment facility built beneath 80 to 90 meters of rock. According to a report released on Monday by the Institute for Science and International Security, the new centrifuges could produce enough 90 percent U-235 uranium for a warhead “in as little as two to three days” and enough for nine nuclear weapons in three weeks—or 19 by the end of the third month.
    #could #iran #have #been #close
    Could Iran Have Been Close to Making a Nuclear Weapon? Uranium Enrichment Explained
    June 13, 20253 min readCould Iran Have Been Close to Making a Nuclear Weapon? Uranium Enrichment ExplainedWhen Israeli aircraft recently struck a uranium-enrichment complex in the nation, Iran could have been days away from achieving “breakout,” the ability to quickly turn “yellowcake” uranium into bomb-grade fuel, with its new high-speed centrifugesBy Deni Ellis Béchard edited by Dean VisserMen work inside of a uranium conversion facility just outside the city of Isfahan, Iran, on March 30, 2005. The facility in Isfahan made hexaflouride gas, which was then enriched by feeding it into centrifuges at a facility in Natanz, Iran. Getty ImagesIn the predawn darkness on Friday local time, Israeli military aircraft struck one of Iran’s uranium-enrichment complexes near the city of Natanz. The warheads aimed to do more than shatter concrete; they were meant to buy time, according to news reports. For months, Iran had seemed to be edging ever closer to “breakout,” the point at which its growing stockpile of partially enriched uranium could be converted into fuel for a nuclear bomb.But why did the strike occur now? One consideration could involve the way enrichment complexes work. Natural uranium is composed almost entirely of uranium 238, or U-238, an isotope that is relatively “heavy”. Only about 0.7 percent is uranium 235, a lighter isotope that is capable of sustaining a nuclear chain reaction. That means that in natural uranium, only seven atoms in 1,000 are the lighter, fission-ready U-235; “enrichment” simply means raising the percentage of U-235.U-235 can be used in warheads because its nucleus can easily be split. The International Atomic Energy Agency uses 25 kilograms of contained U-235 as the benchmark amount deemed sufficient for a first-generation implosion bomb. In such a weapon, the U-235 is surrounded by conventional explosives that, when detonated, compress the isotope. A separate device releases a neutron stream.Each time a neutron strikes a U-235 atom, the atom fissions; it divides and spits out, on average, two or three fresh neutrons—plus a burst of energy in the form of heat and gamma radiation. And the emitted neutrons in turn strike other U-235 nuclei, creating a self-sustaining chain reaction among the U-235 atoms that have been packed together into a critical mass. The result is a nuclear explosion. By contrast, the more common isotope, U-238, usually absorbs slow neutrons without splitting and cannot drive such a devastating chain reaction.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.To enrich uranium so that it contains enough U-235, the “yellowcake” uranium powder that comes out of a mine must go through a lengthy process of conversions to transform it from a solid into the gas uranium hexafluoride. First, a series of chemical processes refine the uranium and then, at high temperatures, each uranium atom is bound to six fluorine atoms. The result, uranium hexafluoride, is unusual: below 56 degrees Celsiusit is a white, waxy solid, but just above that temperature, it sublimates into a dense, invisible gas.During enrichment, this uranium hexafluoride is loaded into a centrifuge: a metal cylinder that spins at tens of thousands of revolutions per minute—faster than the blades of a jet engine. As the heavier U-238 molecules drift toward the cylinder wall, the lighter U-235 molecules remain closer to the center and are siphoned off. This new, slightly U-235-richer gas is then put into the next centrifuge. The process is repeated 10 to 20 times as ever more enriched gas is sent through a series of centrifuges.Enrichment is a slow process, but the Iranian government has been working on this for years and already holds roughly 400 kilograms of uranium enriched to 60 percent U-235. This falls short of the 90 percent required for nuclear weapons. But whereas Iran’s first-generation IR-1 centrifuges whirl at about 63,000 revolutions per minute and do relatively modest work, its newer IR-6 models, built from high-strength carbon fiber, spin faster and produce enriched uranium far more quickly.Iran has been installing thousands of these units, especially at Fordow, an underground enrichment facility built beneath 80 to 90 meters of rock. According to a report released on Monday by the Institute for Science and International Security, the new centrifuges could produce enough 90 percent U-235 uranium for a warhead “in as little as two to three days” and enough for nine nuclear weapons in three weeks—or 19 by the end of the third month. #could #iran #have #been #close
    WWW.SCIENTIFICAMERICAN.COM
    Could Iran Have Been Close to Making a Nuclear Weapon? Uranium Enrichment Explained
    June 13, 20253 min readCould Iran Have Been Close to Making a Nuclear Weapon? Uranium Enrichment ExplainedWhen Israeli aircraft recently struck a uranium-enrichment complex in the nation, Iran could have been days away from achieving “breakout,” the ability to quickly turn “yellowcake” uranium into bomb-grade fuel, with its new high-speed centrifugesBy Deni Ellis Béchard edited by Dean VisserMen work inside of a uranium conversion facility just outside the city of Isfahan, Iran, on March 30, 2005. The facility in Isfahan made hexaflouride gas, which was then enriched by feeding it into centrifuges at a facility in Natanz, Iran. Getty ImagesIn the predawn darkness on Friday local time, Israeli military aircraft struck one of Iran’s uranium-enrichment complexes near the city of Natanz. The warheads aimed to do more than shatter concrete; they were meant to buy time, according to news reports. For months, Iran had seemed to be edging ever closer to “breakout,” the point at which its growing stockpile of partially enriched uranium could be converted into fuel for a nuclear bomb. (Iran has denied that it has been pursuing nuclear weapons development.)But why did the strike occur now? One consideration could involve the way enrichment complexes work. Natural uranium is composed almost entirely of uranium 238, or U-238, an isotope that is relatively “heavy” (meaning it has more neutrons in its nucleus). Only about 0.7 percent is uranium 235 (U-235), a lighter isotope that is capable of sustaining a nuclear chain reaction. That means that in natural uranium, only seven atoms in 1,000 are the lighter, fission-ready U-235; “enrichment” simply means raising the percentage of U-235.U-235 can be used in warheads because its nucleus can easily be split. The International Atomic Energy Agency uses 25 kilograms of contained U-235 as the benchmark amount deemed sufficient for a first-generation implosion bomb. In such a weapon, the U-235 is surrounded by conventional explosives that, when detonated, compress the isotope. A separate device releases a neutron stream. (Neutrons are the neutral subatomic particle in an atom’s nucleus that adds to their mass.) Each time a neutron strikes a U-235 atom, the atom fissions; it divides and spits out, on average, two or three fresh neutrons—plus a burst of energy in the form of heat and gamma radiation. And the emitted neutrons in turn strike other U-235 nuclei, creating a self-sustaining chain reaction among the U-235 atoms that have been packed together into a critical mass. The result is a nuclear explosion. By contrast, the more common isotope, U-238, usually absorbs slow neutrons without splitting and cannot drive such a devastating chain reaction.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.To enrich uranium so that it contains enough U-235, the “yellowcake” uranium powder that comes out of a mine must go through a lengthy process of conversions to transform it from a solid into the gas uranium hexafluoride. First, a series of chemical processes refine the uranium and then, at high temperatures, each uranium atom is bound to six fluorine atoms. The result, uranium hexafluoride, is unusual: below 56 degrees Celsius (132.8 degrees Fahrenheit) it is a white, waxy solid, but just above that temperature, it sublimates into a dense, invisible gas.During enrichment, this uranium hexafluoride is loaded into a centrifuge: a metal cylinder that spins at tens of thousands of revolutions per minute—faster than the blades of a jet engine. As the heavier U-238 molecules drift toward the cylinder wall, the lighter U-235 molecules remain closer to the center and are siphoned off. This new, slightly U-235-richer gas is then put into the next centrifuge. The process is repeated 10 to 20 times as ever more enriched gas is sent through a series of centrifuges.Enrichment is a slow process, but the Iranian government has been working on this for years and already holds roughly 400 kilograms of uranium enriched to 60 percent U-235. This falls short of the 90 percent required for nuclear weapons. But whereas Iran’s first-generation IR-1 centrifuges whirl at about 63,000 revolutions per minute and do relatively modest work, its newer IR-6 models, built from high-strength carbon fiber, spin faster and produce enriched uranium far more quickly.Iran has been installing thousands of these units, especially at Fordow, an underground enrichment facility built beneath 80 to 90 meters of rock. According to a report released on Monday by the Institute for Science and International Security, the new centrifuges could produce enough 90 percent U-235 uranium for a warhead “in as little as two to three days” and enough for nine nuclear weapons in three weeks—or 19 by the end of the third month.
    0 Comments 0 Shares
  • M2 Mac mini owners with AC power issues can get repairs for free

    Apple has set up a free repair program for any Mac minis with M2 chips that are no longer turning on. Here's how to see if you're eligible.M2-powered Mac minis that don't power on could qualify for Apple's new repair program.The company said in a new repair notice that it has determined that "a very small percentage" of Mac minis with M2 chips manufactured between June 16 and November 23, 2024 are affected.Owners who are experiencing the issue can use a Serial Number checker page on Apple's website to determine if their Mac mini is eligible for repair. If it qualifies, the repair will be done free of charge. Continue Reading on AppleInsider | Discuss on our Forums
    #mac #mini #owners #with #power
    M2 Mac mini owners with AC power issues can get repairs for free
    Apple has set up a free repair program for any Mac minis with M2 chips that are no longer turning on. Here's how to see if you're eligible.M2-powered Mac minis that don't power on could qualify for Apple's new repair program.The company said in a new repair notice that it has determined that "a very small percentage" of Mac minis with M2 chips manufactured between June 16 and November 23, 2024 are affected.Owners who are experiencing the issue can use a Serial Number checker page on Apple's website to determine if their Mac mini is eligible for repair. If it qualifies, the repair will be done free of charge. Continue Reading on AppleInsider | Discuss on our Forums #mac #mini #owners #with #power
    APPLEINSIDER.COM
    M2 Mac mini owners with AC power issues can get repairs for free
    Apple has set up a free repair program for any Mac minis with M2 chips that are no longer turning on. Here's how to see if you're eligible.M2-powered Mac minis that don't power on could qualify for Apple's new repair program.The company said in a new repair notice that it has determined that "a very small percentage" of Mac minis with M2 chips manufactured between June 16 and November 23, 2024 are affected.Owners who are experiencing the issue can use a Serial Number checker page on Apple's website to determine if their Mac mini is eligible for repair. If it qualifies, the repair will be done free of charge. Continue Reading on AppleInsider | Discuss on our Forums
    0 Comments 0 Shares
  • At the Bitcoin Conference, the Republicans were for sale

    “I want to make a big announcement,” said Faryar Shirzad, the chief policy officer of Coinbase, to a nearly empty room. His words echoed across the massive hall at the Bitcoin Conference, deep in the caverns of The Venetian Expo in Las Vegas, and it wasn’t apparent how many people were watching on the livestream. Then again, somebody out there may have been interested in the panelists he was interviewing, one of whom was unusual by Bitcoin Conference standards: Chris LaCivita, the political consultant who’d co-chaired Donald Trump’s 2024 presidential campaign. “I am super proud to say it on this stage,” Shirzad continued, addressing the dozens of people scattered across 5,000 chairs. “We have just become a major sponsor of the America250 effort.” My jaw dropped. Coinbase, the world’s largest crypto exchange, the owner of 12 percent of the world’s Bitcoin supply, and listed on the S&P 500, was paying for Trump to hold a military parade.No wonder they made the announcement in an empty room. Today was “Code and Country”: an entire day of MAGA-themed panels on the Nakamoto Main Stage, full of Republican legislators, White House officials, and political operatives, all of whom praised Trump as the savior of the crypto world. But Code and Country was part of Industry Day, which was VIP only and closed to General Admission holders — the people with the tickets, who flocked to the conference seeking wisdom from brilliant technologists and fabulously wealthy crypto moguls, who believed that decentralized currency on a blockchain could not be controlled by government authoritarians. They’d have drowned Shirzad in boos if they saw him give money to Donald Trump’s campaign manager, and they would have stormed the Nakamoto stage if they knew the purpose of America250. America250 is a nonprofit established by Congress during Barack Obama’s presidency with a mundane mission: to plan the nationwide festivities for July 4th, 2026, the 250th anniversary of the signing of the Declaration of Independence. “Who remembers the Bicentennial in 1976?” the co-chair, former U.S. Treasurer Rosie Rios, asked the crowd. “I remember it like it was yesterday, and this one is going to be bigger and better.” But then Trump got re-elected, appointed LaCivita as co-chair, and suddenly, the party was starting earlier. The week before the conference, America250 announced that it would host a “Grand Military Parade” on June 14th to celebrate the U.S. Army’s 250th birthday, releasing tickets for prime seats along the parade route and near the Washington Monument on their website, hosting other festivities on the National Mall, and credentialing the press covering the event.According to the most recent statements from Army officials, the parade will include hundreds of cannons, dozens of Black Hawk and Chinook helicopters, fighter jets, bombers, and 150 military vehicles, including Bradley Fighting Vehicles, Stryker Fighting Vehicles, Humvees, and if the logistics work out, 25M1 Abrams tanks. Trump had spent years trying to get the government to throw a military parade — primarily because he’d attended a Bastille Day parade in France and became jealous — and now that he was back in office, he’d finally eliminated everyone in the government who previously told him that the budget didn’t exist for such a parade, that the tank treads would ruin the streets and collapse the bridges, that the optics of tanks, guns and soldiers marching down Constitution Avenue were too authoritarian and fascist. June 14th also happens to be Donald Trump’s birthday.And Coinbase, whose CEO once told his employees to stop bringing politics into the workplace, was now footing the bill — if not for this military parade watch party, then for the one inevitably happening next year, when America actually turns 250, or any other festivities between now and then that may or may not fall on Trump’s birthday.I had to keep reminding myself that I was at the Bitcoin Conference. I’d been desperately looking for the goofy, degenerate party vibes that my coworkers who’d covered previous crypto conferences told me about: inflated swans with QR codes. Multimillionaires strolling around the Nakamoto Stage in shiba inu pajamas. Folks who communicated in memes and acronyms. Celebrity athletes who were actual celebrities. “Bitcoin yoga,” whatever that was. Afterparties with drugs, lots of drugs, and probably the mind-bending designer kind. And hey, Las Vegas was the global capital of goofy, degenerate partying. But no, I was stuck in a prolonged flashback to every single Republican event I’ve covered over the past ten years – Trump rallies, conservative conferences, GOP conventions, and MAGA fundraisers, with Lee Greenwood’s “God Bless the USA” playing on an endless loop. There was an emcee endlessly praising Trump, encouraging the audience to clap for Trump, and reminding everyone about how great it was that Trump spoke at the Conference last year, which all sounds even stranger when said in an Australian accent. In addition to LaCivita, there were four GOP Congressmen, four GOP Senators, one Trump-appointed SEC Commissioner, one Treasury Official, two senior White House officials, and two of Trump’s sons. All of them, too, spent time praising Trump as the first “crypto president.”The titles of the panels seemed to be run through some sort of MAGA generative AI system: The Next Golden Age of America. The American Super Grid. Making America the Global Bitcoin Superpower. The New Declaration of Independence: Bitcoin and the Path Out of the U.S. National Debt Crisis.Uncancleable: Bitcoin, Rumble & Free Speech Technology.The only difference was that this MAGA conference was funded by crypto. And if crypto was paying for a MAGA conference, and they had to play “God Bless the USA,” they were bringing in a string quartet.Annoyed that I had not yet seen a single Shiba Inu — no, Jim Justice’s celebrity bulldog was not the same thing — I left Nakamoto and went back to the press area. It hadn’t turned into Fox News yet, but I could see MAGA’s presence seeping into the world of podcasters and vloggers. A Newsmax reporterwas interviewing White House official Bo Hines, right before he was hustled onstage for a panel with a member of the U.S. Treasury. Soon, Rep. Byron Donaldswas doing an interview gauntlet while his senior aides stood by, one wearing a pink plaid blazer that could have easily been Brooks Brothers. Over on the Genesis Stage, the CEO of PragerU, a right wing media company that attacks higher education, was interviewing the CEO of the 1792 Exchange, a right-wing nonprofit that attacks companies for engaging in “woke business practices” such as diversity initiatives.I walked into the main expo center, past a crypto podcaster in a sequined bomber jacket talking to a Wall Street Journal reporter. For some reason, his presence was a relief. Even though he was clearly a Trump supporter — his jacket said TRUMP: THE GOLDEN AGE on the back — there was something more janky and homegrown, less corporate, about him. But the moment I looked up and saw a massive sign that said STEAKTOSHI, the unease returned. A ghoulish-looking group of executives from Steak ‘n Shake, the fast food company with over 450 locations across the globe, had gathered under the sign in a replica of the restaurant. They were selling jars of beef tallow, with a choice of grass-fed or Wagyu, and giving out a MAKE FRYING OIL TALLOW AGAIN hat with every purchase an overt embrace of the right-wing conspiracy that cooking with regular seed oils would lower one’s testosterone.Andrew Gordon, the head of Main Street Crypto PAC, had been to five previous Bitcoin Conferences and worked on crypto tax policy since 2014. He’d seen Trump speak at the last conference in Nashville during the election, and the audience – not typically unquestioning MAGA superfans – had melted into adoring goo in Trump’s presence. But now that Trump was using his presidential powers to establish a Bitcoin reserve, roll back federal investigations into crypto companies, and order massive changes to financial regulatory policies — in short, changing the entire market on crypto’s behalf with the stroke of a pen — Gordon clocked a notable vibe shift this year. “There are people wearing suits at a Bitcoin conference,” he told me wryly back in the press lounge.. The change wasn’t due to a new breed of Suit People flooding in. It was the Bitcoin veterans the ones who’d been coming to the conference for years, dressed in loud Versace jackets or old holey t-shirts – who were now in business attire. “They’re now recognizing the level of formality and how serious it is.”According to the Bitcoin Conference organizers, out of the 35,000-plus attendees in Vegas this year, 17.1 percent of them were categorized as “institutional and corporate decision-makers” — a vague way to describe politicians, corporate executives, and the rest of the C-suite world. Whenever they weren’t speaking onstage, they were conducting interviews with outlets hand-selected from dozens of media requests that had been filtered through the conference organizers, or in Q&A sessions with people who’d bought the Whale Pass and could access the VIP Lounge.They were sidebarring with crypto CEOs outside the conference for round tables, privately meeting Senators for lunch and White House officials for dinner. Gordon himself had just held a private breakfast for industry insiders, with GOP Senators Marsha Blackburn and Cynthia Lummis as special guests. And for the very, very wealthy, MAGA Inc., Trump’s primary super PAC, was holding a fundraising dinner in Vegas that night, with Vance, Don Jr., and Eric Trump in attendance. That ticket, according to The Washington Post, cost million per person.It was the kind of amoral, backroom behavior that would have sent the General Admission attendees into a rage — and they did the next day, when the convention opened to them. During one extremely packed talk at the Genesis Stage called Are Bitcoiners Becoming Sycophants of the State?, a moderator asked the four panelists what they’d like to say to Vance and Sacks and all the politicians who’d been there yesterday. And Erik Cason erupted.“‘What you’re doing is actually immoral and bad. You hurt people. You actively want to use the state to implement violence against others.’ 
That’s like, fucked up and wrong,” said Cason, the author of “Cryptosovereignty,” to a crowd of hundreds. “If you personally wanna like, go to Yemen and try to stab those people, that’s on you. But asking other people to go do that – it is a fucked up and terrible thing.” He grew more heated. “And also fuck you. You’re not, like, a king. You’re supposed to be liable to the law, too. 
And I don’t appreciate you trying to think that that you just get to advance the state however the fuck you want, because you have power.”“These are the violent thugs who killed hundreds of millions of people over the last century,” agreed Bruce Fenton of Chainstone Labs. “They have nothing on us. All we wanna do is run some code and trade it around our nerd money. Leave us alone.”The audience burst into cheers and applause. Bitcoin was the promise of freedom from the government, who’d murdered and stolen and tried to control their lives, and now that their wealth was on the blockchain, no one could take their sovereignty. “Personally, I don’t really care what theythink,” said American HODL, whose title on the conference site was “guy with 6.15 bitcoin,” the derision clear in his voice. “They are employees who work for us, so their thoughts and opinions on the matter are irrelevant. Do what the fuck we tell you to do.
 I don’t work for you. I’m not underneath you. You’re underneath me.” But the politicians weren’t going to listen to them, much less talk to them. The politicians spent the conference surrounded by aides and security who stopped people from approaching – I’m sorry, the Senator has to leave for an engagement now – or safely inside the VIP rooms with the -dollar Whale Pass holders and the million-dollar donors. By the time American HODL said that the politicians worked for him, they were on flights out of Vegas, having gotten what they wanted from Code and Country, an event that was closed to General Admission pass holders.Coinbase’s executives were at Code and Country, however. Coinbase held over 984,000 Bitcoin, more coins than American HODL could mine in a lifetime. And Coinbase was now a sponsor of Donald Trump’s birthday military parade. The Nakamoto Stage during Code + Country at the Bitcoin Conference.After David Sacks and the Winklevoss twins finished explaining how Trump had saved the crypto industry from Sen. Elizabeth Warren, I was jonesing for a drink. A few other reporters on the ground had told me about “Code, Country and Cocktails,” the America250 afterparty held at the Ayu Dayclub at Resort World, and I signed up immediately. Reporters at past Bitcoin Conferences had promised legendary side-event depravity, and I hoped I would find it there. As I entered the lush, tropical nightclub, I saw two white-gloved hands sticking out the side of the wall, each holding a glass of champagne at crotch level. I reached out for a flute, thinking it was maybe just a fucked-up piece of art, and gasped as the hand let go of the stem, disappeared into the hole, and emerged seconds later with another full champagne glass. Past the champagne glory hole wall — there was really no other way to describe it — was a massive outdoor swimming pool, surrounded by chefs serving up endless portions of steak frites, unguarded magnums of Moët casually stacked in ice buckets, the professional Beautiful Women of Las Vegas draped around Peter Schiff, the famous economist/podcaster/Bitcoin skeptic. When not booked for private events, the crescent-shaped pool at Ayu would be filled with drunk people in swim suits, dancing to DJ Kaskade. No one was in the pool tonight. Depravity was not happening here. In fact, there was more networking going on than partying, and it was somehow more engaging than Bone Thugs-N-Harmony suddenly appearing onstage to perform. And it was distinctly not just about making money in crypto. A good percentage of this crowd wore some derivative of a MAGA hat, and anyone who could show off their photos of them with Trump did so. This, I realized, was how crypto bros did politics — a new game for them, where success and influence was not necessarily quantifiable. “Crypto got Trump elected,” Greg Grseziak, an agent who manages crypto influencers, told me, showing me his Trump photo opp. “In four years, this is going to be the biggest event in the presidential race.”Grzesiak walked off to do more networking, I finished my glory hole champagne, and in the meantime, Bone Thugs had started performing “East 1999”. A fellow reporter leaned over. “Who do you think those guys are?” he asked, pointing to a group of extremely tall white men in suits and lanyards, standing behind a velvet rope to the left of the stage.I walked over to investigate. They looked like the group of Steak ‘n Shake executives I met at the Expo Hall — the ones with the beef tallow jars and derivative MAGA hats — and they were lurking next to the stage, watching the rappers like vultures but barely moving to the music. This scene was too preposterous to actually be real: Steak ‘n Shake executives, at the Bitcoin Conference, attending a party for America250, in the VIP section, during a Bone Thugs-n-Harmony set? “Shout out to Steak ‘n Shake for being the first fast food restaurant to accept Bitcoin!” announced one of the Bones. The company logo appeared on a screen above his head.No flashy Vegas magiccould mask what I just saw. This party was co-sponsored by a MAGA-branded fast-food chain owned by Sardar Biglari, a businessman who had purchased Maxim, became its editor-in-chief, and used the smutty magazine to endorse Trump in 2024. So was Frax, the stablecoin exchange, and Exodus, one of the biggest crypto wallet companies in the market. Bitcoin Magazine’s logo flashed across the stage at one point, as editor-in-chief David Bailey, in his own derivative MAGA hat, tried to hype up the crowd for J.D. Vance’s speech the next day.For some unknown reason, these companies were all putting their money into America250, and as I had to keep reminding myself, America250 — the government nonprofit in charge of planning the country’s celebrations of the 250th anniversary of the Declaration’s signing — was currently working to get tanks in the streets of Washington DC for Donald Trump’s birthday. I went for one last champagne flute from the glory hole, just for the novelty, and as the hand disappeared back into the wall, I caught something I’d missed earlier: above the hole was a logo for TRON, the blockchain exchange run by billionaire Justin Sun. He had faced several fraud investigations from the SEC that magically disappeared after he invested million in a Trump family crypto company, and seemed more than happy to keep throwing crypto money at Trump. Recently, he won the $TRUMP meme coin dinner, spending over million on the token in exchange for a private and controversial dinner with the president.TRON was also cosponsoring the America250 party.Earlier, I’d run into the Australian emcee in the elevator of The Palazzo. She’d spent the day teetering across the Nakamoto Stage in dainty kitten heels, a pinstriped blazer and miniskirt suit set, and given the gratuitous Trump praising and the fact she was blonde, I had stereotyped her as MAGA to the core. But the program was over and she was holding her heels by their ankle straps, barefoot and sighing in relief. This was not her usual style, she told an attendee. She’d take a pair of sneakers over heels if she could. But the conference organizers had told her to dress up because there were senators in attendance. “Tomorrow, the real Bitcoiners are coming,” she said, and she’d get to wear flat shoes. And the next morning, on the day of Vance’s speech, I found myself stuck outside the conference with the “real Bitcoiners.” In spite of all the emails that the conference had sent me reminding me of how strict security measures would be, possibly to overcorrect from last year’s utter shitshow around Trump’s appearance, I’d woken up too late, eaten my bagel too leisurely, got sidetracked by a police officer-turned-Bitcoin investor excited I was wearing orange, and barely missed the cutoff for the Secret Service to let me in. But the conference had set up televisions with a live feed of Vance’s speech, and the rest of the general admission attendees were remarkably chill about it, opting to mingle in the hallways until the Secret Service left. I found myself in a smaller crowd near the expo hall door, next to a young man carrying a live miniature Shiba Inu, and the podcaster I’d seen earlier in the sequined bomber jacket. He introduced himself as Action CEO, and with nothing else to do but wait — “You can watch thereplay,” he reassured me, “these events are mainly about networking” — we got to talking. “I’m actually excited that Trump isn’t even here, I’ll be honest with you,” he said, speaking with a rapid cadence. Trump was ultimately just one guy, and the fact that he sent his underlings and political allies — the ones who could actually implement his grand promises for the crypto industry — proved he hadn’t just been paying lip service. That said, it had come with some uncomfortable changes, including the re-emergence of Justin Sun. “It’s a little bit concerning when you say, All right, we don’t care what you did in the past. Come on out, clean slate,” he continued. “That’s the concern right now for most people. Seeing people that did wrong by the space coming back and acting like nothing happened? That’s a little concerning.” And not just that: Sun was back in the United States, having dinner with Trump, and giving him millions of dollars. “If you’re sitting in a room and having a conversation, people are literally gonna go, yeah, it’s kind of sketch that this guy is back here after everything that’s happened. You’re not gonna see it published, because it’s not a popular opinion, but we’re all definitely talking about it.” If Action’s friends weren’t comfortable talking about it openly, that fraudsters with enough money were suddenly back in the mix, it was certainly not the kind of conversation the CEOs were going to have in front of the General Admission crowd.But behind closed doors — or at least at the Code and Country panels, where the base pass attendees couldn’t boo them — they gave a sense of what their backroom conversations with the Trump administration did look like.“I was actually at a dinner last night and one of the things that someone from the admin said was, What if we give you guys everything you want and then you guys forget? Because there’s midterms in 2026, and hopefully 2028, and beyond,” said Sam Kazemian, the founder and CEO of Frax, which had sponsored the America250 party. “But one of the things I said was: We as an industry are very, very loyal. The crypto community has a very, very, very strong memory. And once this industry is legalized, is transparent, is safe, all of the big players understand that this wasn’t possible without this administration, this Congress, this Senate. We’re lifelong, career-long allies.”“Loyalty” is a dangerous concept with this president, who’s cheated on his three wives, stopped paying the legal fees for employees who’d taken the fall for him, ended the careers of sympathetic MAGA Republicans for insufficiently coddling him, withdrew security for government employees experiencing death threats for the sin of contradicting him in public by citing facts. It was only weeks ago that he and Vance were publicly screaming at Ukrainian president Volodymyr Zelensky, who was at the White House to request more aid in the war against Russia, for not saying “thank you” in front of the cameras. It would be less than a week before he began threatening to cancel all of Elon Musk’s government contracts when the billionaire criticized the size of Trump’s budget, even though Musk had given him millions and helped him purge the government. And if you were to find a photo of any political leader, billionaire or CEO standing vacant-eyed next to Trump and shaking his hand, the circumstances are practically a given: they had recently made him unhappy, either for criticizing him, making an imagined slight, or simply asserting themselves. The only way they could avoid public humiliation, or their businesses being crushed via executive order, was to go to Mar-a-Lago, tell the world that the president was wonderful, and underwrite a giant party for his birthday military parade. Maybe Kazemian knew he was being tested, or maybe the 32-year old Ron Paul superfan had no idea what the administration was asking of him. Either way, he responded correctly. At least one person at the conference was thinking about ways that the government could betray the Bitcoin community. As the panel on Bitcoiners becoming sycophants of the state wrapped up, and the other panelists finished telling the government pigs to go fuck themselves and keep their hands off their nerd money, the moderator turned to Casey Rodarmor, a software engineer-turned-crypto influencer, for the last question: “Tell everyone here why Bitcoin wins, regardless of what happens.”“Oh, man, I don’t know if Bitcoin wins, regardless of what happens,” he responded, frowning. He had already gamed out one feasible situation where Bitcoin lost: “If we all of a sudden saw a very rapid inflation in a lot of fiat currencies, and there was a plausible scapegoat in Bitcoin all over the world, and they were able to make a sort of marketing claim that Bitcoin is causing this — Bitcoin is making your savings go to zero, it’s causing this carnage to the economy — 
If that happens worldwide, I think that’s really scary.” The moderator froze, the crowd murmured nervously, and I thought about the number of times Trump had blamed a group of people for problems they’d never caused. An awful lot of them were now being deported. “I take that seriously,” Rodarmor continued. “I don’t know that Bitcoin will succeed. I think that Bitcoin is incredibly strong, it’s incredibly difficult to fuck up. But in that case… man, I don’t know.” I had asked Action CEO earlier if Kazemian, the Frax CEO, was right — if the crypto world was unquestioningly loyal to Trump, if their support of him was unconditional. “Oh, it’s definitely conditional,” he said without hesitation, as his Trump jacket glittered under the fluorescent lights. “It’s a matter of, are you going to be doing the right things by us, by the people who are here?” We walked down the expo hall, past booths promising life-changing technological marvels, alongside thousands of people flooding into Nakamoto Hall, ready to learn how to become unfathomably rich, who paid to be there.The audience of “Are Bitcoiners Becoming Sychophants of the State?”, Day Two of the Bitcoin ConferenceSee More:
    #bitcoin #conference #republicans #were #sale
    At the Bitcoin Conference, the Republicans were for sale
    “I want to make a big announcement,” said Faryar Shirzad, the chief policy officer of Coinbase, to a nearly empty room. His words echoed across the massive hall at the Bitcoin Conference, deep in the caverns of The Venetian Expo in Las Vegas, and it wasn’t apparent how many people were watching on the livestream. Then again, somebody out there may have been interested in the panelists he was interviewing, one of whom was unusual by Bitcoin Conference standards: Chris LaCivita, the political consultant who’d co-chaired Donald Trump’s 2024 presidential campaign. “I am super proud to say it on this stage,” Shirzad continued, addressing the dozens of people scattered across 5,000 chairs. “We have just become a major sponsor of the America250 effort.” My jaw dropped. Coinbase, the world’s largest crypto exchange, the owner of 12 percent of the world’s Bitcoin supply, and listed on the S&P 500, was paying for Trump to hold a military parade.No wonder they made the announcement in an empty room. Today was “Code and Country”: an entire day of MAGA-themed panels on the Nakamoto Main Stage, full of Republican legislators, White House officials, and political operatives, all of whom praised Trump as the savior of the crypto world. But Code and Country was part of Industry Day, which was VIP only and closed to General Admission holders — the people with the tickets, who flocked to the conference seeking wisdom from brilliant technologists and fabulously wealthy crypto moguls, who believed that decentralized currency on a blockchain could not be controlled by government authoritarians. They’d have drowned Shirzad in boos if they saw him give money to Donald Trump’s campaign manager, and they would have stormed the Nakamoto stage if they knew the purpose of America250. America250 is a nonprofit established by Congress during Barack Obama’s presidency with a mundane mission: to plan the nationwide festivities for July 4th, 2026, the 250th anniversary of the signing of the Declaration of Independence. “Who remembers the Bicentennial in 1976?” the co-chair, former U.S. Treasurer Rosie Rios, asked the crowd. “I remember it like it was yesterday, and this one is going to be bigger and better.” But then Trump got re-elected, appointed LaCivita as co-chair, and suddenly, the party was starting earlier. The week before the conference, America250 announced that it would host a “Grand Military Parade” on June 14th to celebrate the U.S. Army’s 250th birthday, releasing tickets for prime seats along the parade route and near the Washington Monument on their website, hosting other festivities on the National Mall, and credentialing the press covering the event.According to the most recent statements from Army officials, the parade will include hundreds of cannons, dozens of Black Hawk and Chinook helicopters, fighter jets, bombers, and 150 military vehicles, including Bradley Fighting Vehicles, Stryker Fighting Vehicles, Humvees, and if the logistics work out, 25M1 Abrams tanks. Trump had spent years trying to get the government to throw a military parade — primarily because he’d attended a Bastille Day parade in France and became jealous — and now that he was back in office, he’d finally eliminated everyone in the government who previously told him that the budget didn’t exist for such a parade, that the tank treads would ruin the streets and collapse the bridges, that the optics of tanks, guns and soldiers marching down Constitution Avenue were too authoritarian and fascist. June 14th also happens to be Donald Trump’s birthday.And Coinbase, whose CEO once told his employees to stop bringing politics into the workplace, was now footing the bill — if not for this military parade watch party, then for the one inevitably happening next year, when America actually turns 250, or any other festivities between now and then that may or may not fall on Trump’s birthday.I had to keep reminding myself that I was at the Bitcoin Conference. I’d been desperately looking for the goofy, degenerate party vibes that my coworkers who’d covered previous crypto conferences told me about: inflated swans with QR codes. Multimillionaires strolling around the Nakamoto Stage in shiba inu pajamas. Folks who communicated in memes and acronyms. Celebrity athletes who were actual celebrities. “Bitcoin yoga,” whatever that was. Afterparties with drugs, lots of drugs, and probably the mind-bending designer kind. And hey, Las Vegas was the global capital of goofy, degenerate partying. But no, I was stuck in a prolonged flashback to every single Republican event I’ve covered over the past ten years – Trump rallies, conservative conferences, GOP conventions, and MAGA fundraisers, with Lee Greenwood’s “God Bless the USA” playing on an endless loop. There was an emcee endlessly praising Trump, encouraging the audience to clap for Trump, and reminding everyone about how great it was that Trump spoke at the Conference last year, which all sounds even stranger when said in an Australian accent. In addition to LaCivita, there were four GOP Congressmen, four GOP Senators, one Trump-appointed SEC Commissioner, one Treasury Official, two senior White House officials, and two of Trump’s sons. All of them, too, spent time praising Trump as the first “crypto president.”The titles of the panels seemed to be run through some sort of MAGA generative AI system: The Next Golden Age of America. The American Super Grid. Making America the Global Bitcoin Superpower. The New Declaration of Independence: Bitcoin and the Path Out of the U.S. National Debt Crisis.Uncancleable: Bitcoin, Rumble & Free Speech Technology.The only difference was that this MAGA conference was funded by crypto. And if crypto was paying for a MAGA conference, and they had to play “God Bless the USA,” they were bringing in a string quartet.Annoyed that I had not yet seen a single Shiba Inu — no, Jim Justice’s celebrity bulldog was not the same thing — I left Nakamoto and went back to the press area. It hadn’t turned into Fox News yet, but I could see MAGA’s presence seeping into the world of podcasters and vloggers. A Newsmax reporterwas interviewing White House official Bo Hines, right before he was hustled onstage for a panel with a member of the U.S. Treasury. Soon, Rep. Byron Donaldswas doing an interview gauntlet while his senior aides stood by, one wearing a pink plaid blazer that could have easily been Brooks Brothers. Over on the Genesis Stage, the CEO of PragerU, a right wing media company that attacks higher education, was interviewing the CEO of the 1792 Exchange, a right-wing nonprofit that attacks companies for engaging in “woke business practices” such as diversity initiatives.I walked into the main expo center, past a crypto podcaster in a sequined bomber jacket talking to a Wall Street Journal reporter. For some reason, his presence was a relief. Even though he was clearly a Trump supporter — his jacket said TRUMP: THE GOLDEN AGE on the back — there was something more janky and homegrown, less corporate, about him. But the moment I looked up and saw a massive sign that said STEAKTOSHI, the unease returned. A ghoulish-looking group of executives from Steak ‘n Shake, the fast food company with over 450 locations across the globe, had gathered under the sign in a replica of the restaurant. They were selling jars of beef tallow, with a choice of grass-fed or Wagyu, and giving out a MAKE FRYING OIL TALLOW AGAIN hat with every purchase an overt embrace of the right-wing conspiracy that cooking with regular seed oils would lower one’s testosterone.Andrew Gordon, the head of Main Street Crypto PAC, had been to five previous Bitcoin Conferences and worked on crypto tax policy since 2014. He’d seen Trump speak at the last conference in Nashville during the election, and the audience – not typically unquestioning MAGA superfans – had melted into adoring goo in Trump’s presence. But now that Trump was using his presidential powers to establish a Bitcoin reserve, roll back federal investigations into crypto companies, and order massive changes to financial regulatory policies — in short, changing the entire market on crypto’s behalf with the stroke of a pen — Gordon clocked a notable vibe shift this year. “There are people wearing suits at a Bitcoin conference,” he told me wryly back in the press lounge.. The change wasn’t due to a new breed of Suit People flooding in. It was the Bitcoin veterans the ones who’d been coming to the conference for years, dressed in loud Versace jackets or old holey t-shirts – who were now in business attire. “They’re now recognizing the level of formality and how serious it is.”According to the Bitcoin Conference organizers, out of the 35,000-plus attendees in Vegas this year, 17.1 percent of them were categorized as “institutional and corporate decision-makers” — a vague way to describe politicians, corporate executives, and the rest of the C-suite world. Whenever they weren’t speaking onstage, they were conducting interviews with outlets hand-selected from dozens of media requests that had been filtered through the conference organizers, or in Q&A sessions with people who’d bought the Whale Pass and could access the VIP Lounge.They were sidebarring with crypto CEOs outside the conference for round tables, privately meeting Senators for lunch and White House officials for dinner. Gordon himself had just held a private breakfast for industry insiders, with GOP Senators Marsha Blackburn and Cynthia Lummis as special guests. And for the very, very wealthy, MAGA Inc., Trump’s primary super PAC, was holding a fundraising dinner in Vegas that night, with Vance, Don Jr., and Eric Trump in attendance. That ticket, according to The Washington Post, cost million per person.It was the kind of amoral, backroom behavior that would have sent the General Admission attendees into a rage — and they did the next day, when the convention opened to them. During one extremely packed talk at the Genesis Stage called Are Bitcoiners Becoming Sycophants of the State?, a moderator asked the four panelists what they’d like to say to Vance and Sacks and all the politicians who’d been there yesterday. And Erik Cason erupted.“‘What you’re doing is actually immoral and bad. You hurt people. You actively want to use the state to implement violence against others.’ 
That’s like, fucked up and wrong,” said Cason, the author of “Cryptosovereignty,” to a crowd of hundreds. “If you personally wanna like, go to Yemen and try to stab those people, that’s on you. But asking other people to go do that – it is a fucked up and terrible thing.” He grew more heated. “And also fuck you. You’re not, like, a king. You’re supposed to be liable to the law, too. 
And I don’t appreciate you trying to think that that you just get to advance the state however the fuck you want, because you have power.”“These are the violent thugs who killed hundreds of millions of people over the last century,” agreed Bruce Fenton of Chainstone Labs. “They have nothing on us. All we wanna do is run some code and trade it around our nerd money. Leave us alone.”The audience burst into cheers and applause. Bitcoin was the promise of freedom from the government, who’d murdered and stolen and tried to control their lives, and now that their wealth was on the blockchain, no one could take their sovereignty. “Personally, I don’t really care what theythink,” said American HODL, whose title on the conference site was “guy with 6.15 bitcoin,” the derision clear in his voice. “They are employees who work for us, so their thoughts and opinions on the matter are irrelevant. Do what the fuck we tell you to do.
 I don’t work for you. I’m not underneath you. You’re underneath me.” But the politicians weren’t going to listen to them, much less talk to them. The politicians spent the conference surrounded by aides and security who stopped people from approaching – I’m sorry, the Senator has to leave for an engagement now – or safely inside the VIP rooms with the -dollar Whale Pass holders and the million-dollar donors. By the time American HODL said that the politicians worked for him, they were on flights out of Vegas, having gotten what they wanted from Code and Country, an event that was closed to General Admission pass holders.Coinbase’s executives were at Code and Country, however. Coinbase held over 984,000 Bitcoin, more coins than American HODL could mine in a lifetime. And Coinbase was now a sponsor of Donald Trump’s birthday military parade. The Nakamoto Stage during Code + Country at the Bitcoin Conference.After David Sacks and the Winklevoss twins finished explaining how Trump had saved the crypto industry from Sen. Elizabeth Warren, I was jonesing for a drink. A few other reporters on the ground had told me about “Code, Country and Cocktails,” the America250 afterparty held at the Ayu Dayclub at Resort World, and I signed up immediately. Reporters at past Bitcoin Conferences had promised legendary side-event depravity, and I hoped I would find it there. As I entered the lush, tropical nightclub, I saw two white-gloved hands sticking out the side of the wall, each holding a glass of champagne at crotch level. I reached out for a flute, thinking it was maybe just a fucked-up piece of art, and gasped as the hand let go of the stem, disappeared into the hole, and emerged seconds later with another full champagne glass. Past the champagne glory hole wall — there was really no other way to describe it — was a massive outdoor swimming pool, surrounded by chefs serving up endless portions of steak frites, unguarded magnums of Moët casually stacked in ice buckets, the professional Beautiful Women of Las Vegas draped around Peter Schiff, the famous economist/podcaster/Bitcoin skeptic. When not booked for private events, the crescent-shaped pool at Ayu would be filled with drunk people in swim suits, dancing to DJ Kaskade. No one was in the pool tonight. Depravity was not happening here. In fact, there was more networking going on than partying, and it was somehow more engaging than Bone Thugs-N-Harmony suddenly appearing onstage to perform. And it was distinctly not just about making money in crypto. A good percentage of this crowd wore some derivative of a MAGA hat, and anyone who could show off their photos of them with Trump did so. This, I realized, was how crypto bros did politics — a new game for them, where success and influence was not necessarily quantifiable. “Crypto got Trump elected,” Greg Grseziak, an agent who manages crypto influencers, told me, showing me his Trump photo opp. “In four years, this is going to be the biggest event in the presidential race.”Grzesiak walked off to do more networking, I finished my glory hole champagne, and in the meantime, Bone Thugs had started performing “East 1999”. A fellow reporter leaned over. “Who do you think those guys are?” he asked, pointing to a group of extremely tall white men in suits and lanyards, standing behind a velvet rope to the left of the stage.I walked over to investigate. They looked like the group of Steak ‘n Shake executives I met at the Expo Hall — the ones with the beef tallow jars and derivative MAGA hats — and they were lurking next to the stage, watching the rappers like vultures but barely moving to the music. This scene was too preposterous to actually be real: Steak ‘n Shake executives, at the Bitcoin Conference, attending a party for America250, in the VIP section, during a Bone Thugs-n-Harmony set? “Shout out to Steak ‘n Shake for being the first fast food restaurant to accept Bitcoin!” announced one of the Bones. The company logo appeared on a screen above his head.No flashy Vegas magiccould mask what I just saw. This party was co-sponsored by a MAGA-branded fast-food chain owned by Sardar Biglari, a businessman who had purchased Maxim, became its editor-in-chief, and used the smutty magazine to endorse Trump in 2024. So was Frax, the stablecoin exchange, and Exodus, one of the biggest crypto wallet companies in the market. Bitcoin Magazine’s logo flashed across the stage at one point, as editor-in-chief David Bailey, in his own derivative MAGA hat, tried to hype up the crowd for J.D. Vance’s speech the next day.For some unknown reason, these companies were all putting their money into America250, and as I had to keep reminding myself, America250 — the government nonprofit in charge of planning the country’s celebrations of the 250th anniversary of the Declaration’s signing — was currently working to get tanks in the streets of Washington DC for Donald Trump’s birthday. I went for one last champagne flute from the glory hole, just for the novelty, and as the hand disappeared back into the wall, I caught something I’d missed earlier: above the hole was a logo for TRON, the blockchain exchange run by billionaire Justin Sun. He had faced several fraud investigations from the SEC that magically disappeared after he invested million in a Trump family crypto company, and seemed more than happy to keep throwing crypto money at Trump. Recently, he won the $TRUMP meme coin dinner, spending over million on the token in exchange for a private and controversial dinner with the president.TRON was also cosponsoring the America250 party.Earlier, I’d run into the Australian emcee in the elevator of The Palazzo. She’d spent the day teetering across the Nakamoto Stage in dainty kitten heels, a pinstriped blazer and miniskirt suit set, and given the gratuitous Trump praising and the fact she was blonde, I had stereotyped her as MAGA to the core. But the program was over and she was holding her heels by their ankle straps, barefoot and sighing in relief. This was not her usual style, she told an attendee. She’d take a pair of sneakers over heels if she could. But the conference organizers had told her to dress up because there were senators in attendance. “Tomorrow, the real Bitcoiners are coming,” she said, and she’d get to wear flat shoes. And the next morning, on the day of Vance’s speech, I found myself stuck outside the conference with the “real Bitcoiners.” In spite of all the emails that the conference had sent me reminding me of how strict security measures would be, possibly to overcorrect from last year’s utter shitshow around Trump’s appearance, I’d woken up too late, eaten my bagel too leisurely, got sidetracked by a police officer-turned-Bitcoin investor excited I was wearing orange, and barely missed the cutoff for the Secret Service to let me in. But the conference had set up televisions with a live feed of Vance’s speech, and the rest of the general admission attendees were remarkably chill about it, opting to mingle in the hallways until the Secret Service left. I found myself in a smaller crowd near the expo hall door, next to a young man carrying a live miniature Shiba Inu, and the podcaster I’d seen earlier in the sequined bomber jacket. He introduced himself as Action CEO, and with nothing else to do but wait — “You can watch thereplay,” he reassured me, “these events are mainly about networking” — we got to talking. “I’m actually excited that Trump isn’t even here, I’ll be honest with you,” he said, speaking with a rapid cadence. Trump was ultimately just one guy, and the fact that he sent his underlings and political allies — the ones who could actually implement his grand promises for the crypto industry — proved he hadn’t just been paying lip service. That said, it had come with some uncomfortable changes, including the re-emergence of Justin Sun. “It’s a little bit concerning when you say, All right, we don’t care what you did in the past. Come on out, clean slate,” he continued. “That’s the concern right now for most people. Seeing people that did wrong by the space coming back and acting like nothing happened? That’s a little concerning.” And not just that: Sun was back in the United States, having dinner with Trump, and giving him millions of dollars. “If you’re sitting in a room and having a conversation, people are literally gonna go, yeah, it’s kind of sketch that this guy is back here after everything that’s happened. You’re not gonna see it published, because it’s not a popular opinion, but we’re all definitely talking about it.” If Action’s friends weren’t comfortable talking about it openly, that fraudsters with enough money were suddenly back in the mix, it was certainly not the kind of conversation the CEOs were going to have in front of the General Admission crowd.But behind closed doors — or at least at the Code and Country panels, where the base pass attendees couldn’t boo them — they gave a sense of what their backroom conversations with the Trump administration did look like.“I was actually at a dinner last night and one of the things that someone from the admin said was, What if we give you guys everything you want and then you guys forget? Because there’s midterms in 2026, and hopefully 2028, and beyond,” said Sam Kazemian, the founder and CEO of Frax, which had sponsored the America250 party. “But one of the things I said was: We as an industry are very, very loyal. The crypto community has a very, very, very strong memory. And once this industry is legalized, is transparent, is safe, all of the big players understand that this wasn’t possible without this administration, this Congress, this Senate. We’re lifelong, career-long allies.”“Loyalty” is a dangerous concept with this president, who’s cheated on his three wives, stopped paying the legal fees for employees who’d taken the fall for him, ended the careers of sympathetic MAGA Republicans for insufficiently coddling him, withdrew security for government employees experiencing death threats for the sin of contradicting him in public by citing facts. It was only weeks ago that he and Vance were publicly screaming at Ukrainian president Volodymyr Zelensky, who was at the White House to request more aid in the war against Russia, for not saying “thank you” in front of the cameras. It would be less than a week before he began threatening to cancel all of Elon Musk’s government contracts when the billionaire criticized the size of Trump’s budget, even though Musk had given him millions and helped him purge the government. And if you were to find a photo of any political leader, billionaire or CEO standing vacant-eyed next to Trump and shaking his hand, the circumstances are practically a given: they had recently made him unhappy, either for criticizing him, making an imagined slight, or simply asserting themselves. The only way they could avoid public humiliation, or their businesses being crushed via executive order, was to go to Mar-a-Lago, tell the world that the president was wonderful, and underwrite a giant party for his birthday military parade. Maybe Kazemian knew he was being tested, or maybe the 32-year old Ron Paul superfan had no idea what the administration was asking of him. Either way, he responded correctly. At least one person at the conference was thinking about ways that the government could betray the Bitcoin community. As the panel on Bitcoiners becoming sycophants of the state wrapped up, and the other panelists finished telling the government pigs to go fuck themselves and keep their hands off their nerd money, the moderator turned to Casey Rodarmor, a software engineer-turned-crypto influencer, for the last question: “Tell everyone here why Bitcoin wins, regardless of what happens.”“Oh, man, I don’t know if Bitcoin wins, regardless of what happens,” he responded, frowning. He had already gamed out one feasible situation where Bitcoin lost: “If we all of a sudden saw a very rapid inflation in a lot of fiat currencies, and there was a plausible scapegoat in Bitcoin all over the world, and they were able to make a sort of marketing claim that Bitcoin is causing this — Bitcoin is making your savings go to zero, it’s causing this carnage to the economy — 
If that happens worldwide, I think that’s really scary.” The moderator froze, the crowd murmured nervously, and I thought about the number of times Trump had blamed a group of people for problems they’d never caused. An awful lot of them were now being deported. “I take that seriously,” Rodarmor continued. “I don’t know that Bitcoin will succeed. I think that Bitcoin is incredibly strong, it’s incredibly difficult to fuck up. But in that case… man, I don’t know.” I had asked Action CEO earlier if Kazemian, the Frax CEO, was right — if the crypto world was unquestioningly loyal to Trump, if their support of him was unconditional. “Oh, it’s definitely conditional,” he said without hesitation, as his Trump jacket glittered under the fluorescent lights. “It’s a matter of, are you going to be doing the right things by us, by the people who are here?” We walked down the expo hall, past booths promising life-changing technological marvels, alongside thousands of people flooding into Nakamoto Hall, ready to learn how to become unfathomably rich, who paid to be there.The audience of “Are Bitcoiners Becoming Sychophants of the State?”, Day Two of the Bitcoin ConferenceSee More: #bitcoin #conference #republicans #were #sale
    WWW.THEVERGE.COM
    At the Bitcoin Conference, the Republicans were for sale
    “I want to make a big announcement,” said Faryar Shirzad, the chief policy officer of Coinbase, to a nearly empty room. His words echoed across the massive hall at the Bitcoin Conference, deep in the caverns of The Venetian Expo in Las Vegas, and it wasn’t apparent how many people were watching on the livestream. Then again, somebody out there may have been interested in the panelists he was interviewing, one of whom was unusual by Bitcoin Conference standards: Chris LaCivita, the political consultant who’d co-chaired Donald Trump’s 2024 presidential campaign. “I am super proud to say it on this stage,” Shirzad continued, addressing the dozens of people scattered across 5,000 chairs. “We have just become a major sponsor of the America250 effort.” My jaw dropped. Coinbase, the world’s largest crypto exchange, the owner of 12 percent of the world’s Bitcoin supply, and listed on the S&P 500, was paying for Trump to hold a military parade.No wonder they made the announcement in an empty room. Today was “Code and Country”: an entire day of MAGA-themed panels on the Nakamoto Main Stage, full of Republican legislators, White House officials, and political operatives, all of whom praised Trump as the savior of the crypto world. But Code and Country was part of Industry Day, which was VIP only and closed to General Admission holders — the people with the $199 tickets, who flocked to the conference seeking wisdom from brilliant technologists and fabulously wealthy crypto moguls, who believed that decentralized currency on a blockchain could not be controlled by government authoritarians. They’d have drowned Shirzad in boos if they saw him give money to Donald Trump’s campaign manager, and they would have stormed the Nakamoto stage if they knew the purpose of America250. America250 is a nonprofit established by Congress during Barack Obama’s presidency with a mundane mission: to plan the nationwide festivities for July 4th, 2026, the 250th anniversary of the signing of the Declaration of Independence. “Who remembers the Bicentennial in 1976?” the co-chair, former U.S. Treasurer Rosie Rios, asked the crowd. “I remember it like it was yesterday, and this one is going to be bigger and better.” But then Trump got re-elected, appointed LaCivita as co-chair, and suddenly, the party was starting earlier. The week before the conference, America250 announced that it would host a “Grand Military Parade” on June 14th to celebrate the U.S. Army’s 250th birthday, releasing tickets for prime seats along the parade route and near the Washington Monument on their website, hosting other festivities on the National Mall, and credentialing the press covering the event. (Their celebrations and events are a different operation from the U.S. Army, which had never planned for a parade to celebrate its 250th birthday, much less a military parade, but is now spending up to $45 million in taxpayer dollars to make the parade happen.) According to the most recent statements from Army officials, the parade will include hundreds of cannons, dozens of Black Hawk and Chinook helicopters, fighter jets, bombers, and 150 military vehicles, including Bradley Fighting Vehicles, Stryker Fighting Vehicles, Humvees, and if the logistics work out, 25 (or more) M1 Abrams tanks. Trump had spent years trying to get the government to throw a military parade — primarily because he’d attended a Bastille Day parade in France and became jealous — and now that he was back in office, he’d finally eliminated everyone in the government who previously told him that the budget didn’t exist for such a parade, that the tank treads would ruin the streets and collapse the bridges, that the optics of tanks, guns and soldiers marching down Constitution Avenue were too authoritarian and fascist. June 14th also happens to be Donald Trump’s birthday.And Coinbase, whose CEO once told his employees to stop bringing politics into the workplace, was now footing the bill — if not for this military parade watch party, then for the one inevitably happening next year, when America actually turns 250, or any other festivities between now and then that may or may not fall on Trump’s birthday. (This wasn’t the first party they helped fund, though. Earlier this year, Coinbase wrote a $1 million check to Trump’s inauguration committee. One month later, the SEC announced that it was dropping an investigation into Coinbase.) I had to keep reminding myself that I was at the Bitcoin Conference. I’d been desperately looking for the goofy, degenerate party vibes that my coworkers who’d covered previous crypto conferences told me about: inflated swans with QR codes. Multimillionaires strolling around the Nakamoto Stage in shiba inu pajamas. Folks who communicated in memes and acronyms. Celebrity athletes who were actual celebrities. “Bitcoin yoga,” whatever that was. Afterparties with drugs, lots of drugs, and probably the mind-bending designer kind. And hey, Las Vegas was the global capital of goofy, degenerate partying. But no, I was stuck in a prolonged flashback to every single Republican event I’ve covered over the past ten years – Trump rallies, conservative conferences, GOP conventions, and MAGA fundraisers, with Lee Greenwood’s “God Bless the USA” playing on an endless loop. There was an emcee endlessly praising Trump, encouraging the audience to clap for Trump, and reminding everyone about how great it was that Trump spoke at the Conference last year, which all sounds even stranger when said in an Australian accent. In addition to LaCivita, there were four GOP Congressmen, four GOP Senators, one Trump-appointed SEC Commissioner, one Treasury Official, two senior White House officials (including David Sacks, the White House crypto and A.I. czar), and two of Trump’s sons. All of them, too, spent time praising Trump as the first “crypto president.” (Vice President J.D. Vance would be speaking the next day to the general admission crowd, but he was probably going to praise Trump, too.) The titles of the panels seemed to be run through some sort of MAGA generative AI system: The Next Golden Age of America. The American Super Grid. Making America the Global Bitcoin Superpower. The New Declaration of Independence: Bitcoin and the Path Out of the U.S. National Debt Crisis. (Speaker: Vivek Ramaswamy.) Uncancleable: Bitcoin, Rumble & Free Speech Technology. (Speaker: Donald Trump Jr.) The only difference was that this MAGA conference was funded by crypto. And if crypto was paying for a MAGA conference, and they had to play “God Bless the USA,” they were bringing in a string quartet.Annoyed that I had not yet seen a single Shiba Inu — no, Jim Justice’s celebrity bulldog was not the same thing — I left Nakamoto and went back to the press area. It hadn’t turned into Fox News yet, but I could see MAGA’s presence seeping into the world of podcasters and vloggers. A Newsmax reporter (great blowout, jewel-toned sheath dress, heels to the heavens, very camera-ready) was interviewing White House official Bo Hines (clean-cut, former Yale football player and GOP congressional candidate, nice suit), right before he was hustled onstage for a panel with a member of the U.S. Treasury. Soon, Rep. Byron Donalds (R-FL) was doing an interview gauntlet while his senior aides stood by, one wearing a pink plaid blazer that could have easily been Brooks Brothers. Over on the Genesis Stage, the CEO of PragerU, a right wing media company that attacks higher education, was interviewing the CEO of the 1792 Exchange, a right-wing nonprofit that attacks companies for engaging in “woke business practices” such as diversity initiatives. (Leveraging Bitcoin’s Values to Shift the Culture in America.) I walked into the main expo center, past a crypto podcaster in a sequined bomber jacket talking to a Wall Street Journal reporter. For some reason, his presence was a relief. Even though he was clearly a Trump supporter — his jacket said TRUMP: THE GOLDEN AGE on the back — there was something more janky and homegrown, less corporate, about him. But the moment I looked up and saw a massive sign that said STEAKTOSHI, the unease returned. A ghoulish-looking group of executives from Steak ‘n Shake, the fast food company with over 450 locations across the globe, had gathered under the sign in a replica of the restaurant. They were selling jars of beef tallow, with a choice of grass-fed or Wagyu, and giving out a MAKE FRYING OIL TALLOW AGAIN hat with every purchase an overt embrace of the right-wing conspiracy that cooking with regular seed oils would lower one’s testosterone. (Relevant to the conference: they were also advertising that their restaurants now accepted Bitcoin.)Andrew Gordon, the head of Main Street Crypto PAC, had been to five previous Bitcoin Conferences and worked on crypto tax policy since 2014. He’d seen Trump speak at the last conference in Nashville during the election, and the audience – not typically unquestioning MAGA superfans – had melted into adoring goo in Trump’s presence. But now that Trump was using his presidential powers to establish a Bitcoin reserve, roll back federal investigations into crypto companies, and order massive changes to financial regulatory policies — in short, changing the entire market on crypto’s behalf with the stroke of a pen — Gordon clocked a notable vibe shift this year. “There are people wearing suits at a Bitcoin conference,” he told me wryly back in the press lounge. (He, too, was wearing a suit). The change wasn’t due to a new breed of Suit People flooding in. It was the Bitcoin veterans the ones who’d been coming to the conference for years, dressed in loud Versace jackets or old holey t-shirts – who were now in business attire. “They’re now recognizing the level of formality and how serious it is.”According to the Bitcoin Conference organizers, out of the 35,000-plus attendees in Vegas this year, 17.1 percent of them were categorized as “institutional and corporate decision-makers” — a vague way to describe politicians, corporate executives, and the rest of the C-suite world. Whenever they weren’t speaking onstage, they were conducting interviews with outlets hand-selected from dozens of media requests that had been filtered through the conference organizers, or in Q&A sessions with people who’d bought the $21,000 Whale Pass and could access the VIP Lounge. (Yes, the industry-only day of the conference had an even more exclusive tier.) They were sidebarring with crypto CEOs outside the conference for round tables, privately meeting Senators for lunch and White House officials for dinner. Gordon himself had just held a private breakfast for industry insiders, with GOP Senators Marsha Blackburn and Cynthia Lummis as special guests. And for the very, very wealthy, MAGA Inc., Trump’s primary super PAC, was holding a fundraising dinner in Vegas that night, with Vance, Don Jr., and Eric Trump in attendance. That ticket, according to The Washington Post, cost $1 million per person.It was the kind of amoral, backroom behavior that would have sent the General Admission attendees into a rage — and they did the next day, when the convention opened to them. During one extremely packed talk at the Genesis Stage called Are Bitcoiners Becoming Sycophants of the State?, a moderator asked the four panelists what they’d like to say to Vance and Sacks and all the politicians who’d been there yesterday. And Erik Cason erupted.“‘What you’re doing is actually immoral and bad. You hurt people. You actively want to use the state to implement violence against others.’ 
That’s like, fucked up and wrong,” said Cason, the author of “Cryptosovereignty,” to a crowd of hundreds. “If you personally wanna like, go to Yemen and try to stab those people, that’s on you. But asking other people to go do that – it is a fucked up and terrible thing.” He grew more heated. “And also fuck you. You’re not, like, a king. You’re supposed to be liable to the law, too. 
And I don’t appreciate you trying to think that that you just get to advance the state however the fuck you want, because you have power.”“These are the violent thugs who killed hundreds of millions of people over the last century,” agreed Bruce Fenton of Chainstone Labs. “They have nothing on us. All we wanna do is run some code and trade it around our nerd money. Leave us alone.”The audience burst into cheers and applause. Bitcoin was the promise of freedom from the government, who’d murdered and stolen and tried to control their lives, and now that their wealth was on the blockchain, no one could take their sovereignty. “Personally, I don’t really care what they [the politicians] think,” said American HODL, whose title on the conference site was “guy with 6.15 bitcoin,” the derision clear in his voice. “They are employees who work for us, so their thoughts and opinions on the matter are irrelevant. Do what the fuck we tell you to do.
 I don’t work for you. I’m not underneath you. You’re underneath me.” But the politicians weren’t going to listen to them, much less talk to them. The politicians spent the conference surrounded by aides and security who stopped people from approaching – I’m sorry, the Senator has to leave for an engagement now – or safely inside the VIP rooms with the $21,000-dollar Whale Pass holders and the million-dollar donors. By the time American HODL said that the politicians worked for him, they were on flights out of Vegas, having gotten what they wanted from Code and Country, an event that was closed to General Admission pass holders.Coinbase’s executives were at Code and Country, however. Coinbase held over 984,000 Bitcoin, more coins than American HODL could mine in a lifetime. And Coinbase was now a sponsor of Donald Trump’s birthday military parade. The Nakamoto Stage during Code + Country at the Bitcoin Conference.After David Sacks and the Winklevoss twins finished explaining how Trump had saved the crypto industry from Sen. Elizabeth Warren (or as one Winklevoss called her, “Pocahontas”), I was jonesing for a drink. A few other reporters on the ground had told me about “Code, Country and Cocktails,” the America250 afterparty held at the Ayu Dayclub at Resort World, and I signed up immediately. Reporters at past Bitcoin Conferences had promised legendary side-event depravity, and I hoped I would find it there. As I entered the lush, tropical nightclub, I saw two white-gloved hands sticking out the side of the wall, each holding a glass of champagne at crotch level. I reached out for a flute, thinking it was maybe just a fucked-up piece of art, and gasped as the hand let go of the stem, disappeared into the hole, and emerged seconds later with another full champagne glass. Past the champagne glory hole wall — there was really no other way to describe it — was a massive outdoor swimming pool, surrounded by chefs serving up endless portions of steak frites, unguarded magnums of Moët casually stacked in ice buckets, the professional Beautiful Women of Las Vegas draped around Peter Schiff, the famous economist/podcaster/Bitcoin skeptic. When not booked for private events, the crescent-shaped pool at Ayu would be filled with drunk people in swim suits, dancing to DJ Kaskade. No one was in the pool tonight. Depravity was not happening here. In fact, there was more networking going on than partying, and it was somehow more engaging than Bone Thugs-N-Harmony suddenly appearing onstage to perform. And it was distinctly not just about making money in crypto. A good percentage of this crowd wore some derivative of a MAGA hat, and anyone who could show off their photos of them with Trump did so. This, I realized, was how crypto bros did politics — a new game for them, where success and influence was not necessarily quantifiable. “Crypto got Trump elected,” Greg Grseziak, an agent who manages crypto influencers, told me, showing me his Trump photo opp. “In four years, this is going to be the biggest event in the presidential race.”Grzesiak walked off to do more networking, I finished my glory hole champagne, and in the meantime, Bone Thugs had started performing “East 1999”. A fellow reporter leaned over. “Who do you think those guys are?” he asked, pointing to a group of extremely tall white men in suits and lanyards, standing behind a velvet rope to the left of the stage.I walked over to investigate. They looked like the group of Steak ‘n Shake executives I met at the Expo Hall — the ones with the beef tallow jars and derivative MAGA hats — and they were lurking next to the stage, watching the rappers like vultures but barely moving to the music. This scene was too preposterous to actually be real: Steak ‘n Shake executives, at the Bitcoin Conference, attending a party for America250, in the VIP section, during a Bone Thugs-n-Harmony set? “Shout out to Steak ‘n Shake for being the first fast food restaurant to accept Bitcoin!” announced one of the Bones. The company logo appeared on a screen above his head.No flashy Vegas magic (or dancers in cow costumes, now shimmying onstage with Steak ‘n Shake signs) could mask what I just saw. This party was co-sponsored by a MAGA-branded fast-food chain owned by Sardar Biglari, a businessman who had purchased Maxim, became its editor-in-chief, and used the smutty magazine to endorse Trump in 2024. So was Frax, the stablecoin exchange, and Exodus, one of the biggest crypto wallet companies in the market. Bitcoin Magazine’s logo flashed across the stage at one point, as editor-in-chief David Bailey, in his own derivative MAGA hat, tried to hype up the crowd for J.D. Vance’s speech the next day. (“You only get to live history once,” he said, to faint cheers.)For some unknown reason, these companies were all putting their money into America250, and as I had to keep reminding myself, America250 — the government nonprofit in charge of planning the country’s celebrations of the 250th anniversary of the Declaration’s signing — was currently working to get tanks in the streets of Washington DC for Donald Trump’s birthday. I went for one last champagne flute from the glory hole, just for the novelty, and as the hand disappeared back into the wall, I caught something I’d missed earlier: above the hole was a logo for TRON, the blockchain exchange run by billionaire Justin Sun. He had faced several fraud investigations from the SEC that magically disappeared after he invested $75 million in a Trump family crypto company, and seemed more than happy to keep throwing crypto money at Trump. Recently, he won the $TRUMP meme coin dinner, spending over $16 million on the token in exchange for a private and controversial dinner with the president.TRON was also cosponsoring the America250 party.Earlier, I’d run into the Australian emcee in the elevator of The Palazzo. She’d spent the day teetering across the Nakamoto Stage in dainty kitten heels, a pinstriped blazer and miniskirt suit set, and given the gratuitous Trump praising and the fact she was blonde, I had stereotyped her as MAGA to the core. But the program was over and she was holding her heels by their ankle straps, barefoot and sighing in relief. This was not her usual style, she told an attendee. She’d take a pair of sneakers over heels if she could. But the conference organizers had told her to dress up because there were senators in attendance. “Tomorrow, the real Bitcoiners are coming,” she said, and she’d get to wear flat shoes. And the next morning, on the day of Vance’s speech, I found myself stuck outside the conference with the “real Bitcoiners.” In spite of all the emails that the conference had sent me reminding me of how strict security measures would be, possibly to overcorrect from last year’s utter shitshow around Trump’s appearance, I’d woken up too late, eaten my bagel too leisurely, got sidetracked by a police officer-turned-Bitcoin investor excited I was wearing orange (whoops), and barely missed the cutoff for the Secret Service to let me in. But the conference had set up televisions with a live feed of Vance’s speech, and the rest of the general admission attendees were remarkably chill about it, opting to mingle in the hallways until the Secret Service left. I found myself in a smaller crowd near the expo hall door, next to a young man carrying a live miniature Shiba Inu (“It’s a tiny doge!” he said proudly), and the podcaster I’d seen earlier in the sequined bomber jacket. He introduced himself as Action CEO, and with nothing else to do but wait — “You can watch the [Vance] replay,” he reassured me, “these events are mainly about networking” — we got to talking. “I’m actually excited that Trump isn’t even here, I’ll be honest with you,” he said, speaking with a rapid cadence. Trump was ultimately just one guy, and the fact that he sent his underlings and political allies — the ones who could actually implement his grand promises for the crypto industry — proved he hadn’t just been paying lip service. That said, it had come with some uncomfortable changes, including the re-emergence of Justin Sun. “It’s a little bit concerning when you say, All right, we don’t care what you did in the past. Come on out, clean slate,” he continued. “That’s the concern right now for most people. Seeing people that did wrong by the space coming back and acting like nothing happened? That’s a little concerning.” And not just that: Sun was back in the United States, having dinner with Trump, and giving him millions of dollars. “If you’re sitting in a room and having a conversation, people are literally gonna go, yeah, it’s kind of sketch that this guy is back here after everything that’s happened. You’re not gonna see it published, because it’s not a popular opinion, but we’re all definitely talking about it.” If Action’s friends weren’t comfortable talking about it openly, that fraudsters with enough money were suddenly back in the mix, it was certainly not the kind of conversation the CEOs were going to have in front of the General Admission crowd. (Though it did mean that the emcee, looking much happier than she did the day before, got to wear low-heeled boots and shorts.) But behind closed doors — or at least at the Code and Country panels, where the base pass attendees couldn’t boo them — they gave a sense of what their backroom conversations with the Trump administration did look like.“I was actually at a dinner last night and one of the things that someone from the admin said was, What if we give you guys everything you want and then you guys forget? Because there’s midterms in 2026, and hopefully 2028, and beyond,” said Sam Kazemian, the founder and CEO of Frax, which had sponsored the America250 party. “But one of the things I said was: We as an industry are very, very loyal. The crypto community has a very, very, very strong memory. And once this industry is legalized, is transparent, is safe, all of the big players understand that this wasn’t possible without this administration, this Congress, this Senate. We’re lifelong, career-long allies.”“Loyalty” is a dangerous concept with this president, who’s cheated on his three wives, stopped paying the legal fees for employees who’d taken the fall for him, ended the careers of sympathetic MAGA Republicans for insufficiently coddling him, withdrew security for government employees experiencing death threats for the sin of contradicting him in public by citing facts. It was only weeks ago that he and Vance were publicly screaming at Ukrainian president Volodymyr Zelensky, who was at the White House to request more aid in the war against Russia, for not saying “thank you” in front of the cameras. It would be less than a week before he began threatening to cancel all of Elon Musk’s government contracts when the billionaire criticized the size of Trump’s budget, even though Musk had given him millions and helped him purge the government. And if you were to find a photo of any political leader, billionaire or CEO standing vacant-eyed next to Trump and shaking his hand, the circumstances are practically a given: they had recently made him unhappy, either for criticizing him, making an imagined slight, or simply asserting themselves. The only way they could avoid public humiliation, or their businesses being crushed via executive order, was to go to Mar-a-Lago, tell the world that the president was wonderful, and underwrite a giant party for his birthday military parade. Maybe Kazemian knew he was being tested, or maybe the 32-year old Ron Paul superfan had no idea what the administration was asking of him. Either way, he responded correctly. At least one person at the conference was thinking about ways that the government could betray the Bitcoin community. As the panel on Bitcoiners becoming sycophants of the state wrapped up, and the other panelists finished telling the government pigs to go fuck themselves and keep their hands off their nerd money, the moderator turned to Casey Rodarmor, a software engineer-turned-crypto influencer, for the last question: “Tell everyone here why Bitcoin wins, regardless of what happens.”“Oh, man, I don’t know if Bitcoin wins, regardless of what happens,” he responded, frowning. He had already gamed out one feasible situation where Bitcoin lost: “If we all of a sudden saw a very rapid inflation in a lot of fiat currencies, and there was a plausible scapegoat in Bitcoin all over the world, and they were able to make a sort of marketing claim that Bitcoin is causing this — Bitcoin is making your savings go to zero, it’s causing this carnage to the economy — 
If that happens worldwide, I think that’s really scary.” The moderator froze, the crowd murmured nervously, and I thought about the number of times Trump had blamed a group of people for problems they’d never caused. An awful lot of them were now being deported. “I take that seriously,” Rodarmor continued. “I don’t know that Bitcoin will succeed. I think that Bitcoin is incredibly strong, it’s incredibly difficult to fuck up. But in that case… man, I don’t know.” I had asked Action CEO earlier if Kazemian, the Frax CEO, was right — if the crypto world was unquestioningly loyal to Trump, if their support of him was unconditional. “Oh, it’s definitely conditional,” he said without hesitation, as his Trump jacket glittered under the fluorescent lights. “It’s a matter of, are you going to be doing the right things by us, by the people who are here?” We walked down the expo hall, past booths promising life-changing technological marvels, alongside thousands of people flooding into Nakamoto Hall, ready to learn how to become unfathomably rich, who paid $199 to be there.The audience of “Are Bitcoiners Becoming Sychophants of the State?”, Day Two of the Bitcoin ConferenceSee More:
    Like
    Love
    Wow
    Sad
    Angry
    694
    0 Comments 0 Shares
  • The Longevity Lessons: Johnson Banks (est. 1992)

    5 June, 2025

    In this series, Clare Dowdy speaks with design studios that are 30+ years old, to find out some of the secrets behind their longevity.

    Michael Johnson set up his London-based brand consultancy Johnson Banks in 1992. From Duolingo to Pink Floyd, Cancer Research UK to the Royal Astronomical Society, the studio works with “people who want to do big things.”
    He sat down with Clare Dowdy to discuss what he’s learned over the past 33 years.
    Michael Johnson
    How did Johnson Banks come about?
    My 20s were very turbulent: eight jobs in eight years, a lot of different countries, different cities, learning on the job. My last job – at Smith & Milton – was relatively settled, I was kind of running a corporate design department.
    I had a client there, Tom Banks. After I left, he also left his role at Legal & General with the projects I had been working on, and we used that as a basis for the company.
    That was 1992, the back end of a recession. For a couple of years, everything was fine. Then we started having “creative differences.” And the pressures of running a tiny design company are substantial. So we parted ways in 1995, but I kept the name.
    Johnson Banks’ symbol for the V&A’s William Morris show
    At that time, we weren’t really in the branding world. For a decade, we were very distracted by getting on the graphic design map, trying to win D&AD awards, doing lovely stamp projects.
    And then we started to get some cultural projects: the V&A and the British Council. I started to think, OK, now we’re beginning to show what we can do.
    When and why did you start thinking seriously about your strategy offering?
    When we started to get into the branding arena, I knew we were underpowered in terms of the strategic thinking.
    I may have thought that I could do it, but it takes a bit to persuade clients when you’re 35, with hair almost down to your knees. If you’re up against important-looking people who can field a few grey hairs, you’re going to lose that pitch.
    So we partnered with strategic companies like management consultancy Circus, and followed that model for much of the 2000s. That led to the Shelter rebrand, and a few other quite big branding projects followed.
    Johnson Banks’ visual identity for Shelter
    Eventually we realised that we could do the strategy ourselves. I had sometimes been a little frustrated by the work that my strategic partners – naming no names – were doing.
    It sounds a bit mean, but sometimes I would get this 90-page PowerPoint document from them, and I’d put it on my designers’ desks, and their faces would go blank.
    I think that 20 years ago, there was still a bit of the idea that you’ve paid £100,000, so here’s your huge document.
    We slowly realised that if we were in control of the process, and were involved all the way through, then that jump out of the verbal brand to the visual brand could be much better managed.
    How did you rethink your strategy offer?
    The penny dropped in the mid-2000s when we worked with The Children.
    At the time, and I don’t think they’d mind me saying this, The Children were a bit of a basket case. They were associated with WI fairs and cake baking, and they had a royal as their patron – they were nothing like what they are now.
    I realised we needed to work out what they stood for before we did any design.
    I did this huge chart, and stuck it on a wall at the client’s office. And I said, it strikes me that there are strategic choices that you have got to make as a comms team about where you want to take the the Children brand.
    Johnson Banks’ poster for the Children
    That was an incredibly productive meeting, and also it helped us realise that before we got anywhere near the design, we needed to sort this out. I know that sounds like really basic stuff now.
    I didn’t trust my instinct for a decade or so, but in that the Children meeting, a light bulb went on for me.
    Once you’d worked out how to do strategy in-house why didn’t you scale up?
    A lot of companies would have done that. That’s how companies grow, and can end up quite quickly at 60 people.
    We have nearly always been around six to eight people. Because I could bridge that gap between the verbal and the visual, it meant we didn’t need to add people.
    And I’ve discovered over the last 25 years, that with a really good account director, Katherine Heaton, and me, and a design team, there is a heck of a lot that we can do.
    So we stayed small and partnered with filmmakers, animators, cultural specialists. Post-pandemic, a lot of people have adopted that hub and spoke model – we did it 20 years ago.
    Probably twice a year we’ll lose a pitch because of our scale. But conversely, with some clients you can sell in the fact that they’ll always deal with Michael Johnson. They’re not going to be handed down the chain, because there is no chain.
    Johnson Banks’ logos for Jodrell Bank
    Alongside this direct contact with you, what’s your main selling point?
    It seems to be that we think pretty hard about stuff. We almost never jump into design. A lot of thought goes into what we do, sometimes way too much.
    Sometimes our projects are incredibly difficult, gargantuan, intertwined and really hard to unpick. That’s a slightly poisoned chalice, because then people go, gosh, well, if they could unpick that, then they could unpick our Gordian knot.
    For example, we’re working on a major London university brand at the moment that has over 60,000 staff and students, 11 faculties, and hundreds of centres and institutes and departments, and we’re trying to navigate a way through.
    How did you work out what you wanted to specialise in?
    Sometimes you can get sucked into something that you just don’t want to be doing.
    By the end of the 1990s, Johnson Banks had got a reputation for doing annual reports. Part of me quite liked doing them because there was an interplay between words and pictures. And we were getting senior level access to clients, which makes you feel a bit better, because you’re having an interface with chief executives.
    But then I was thinking, hang on, we’re in danger of getting stuck here, because of course, they’re cyclical. And the death of the annual report – and the death of print – was coming over the horizon, with the internet.
    Johnson Banks’ Annual Report for PolygramSince then, my interests have changed. I do not have any interest any more in doing awful blue chips or terrible fintechs. I want to apply all the comms and the branding that I’ve learned to people who could really use it – not-for-profit, culture, education, philanthropy. You know, doing good.
    How did you build up this not-for-profit work?
    You lean into the referrals you’ll inevitably get within silos where you want to be referred.
    I learned this from Mary Lewis of Lewis Moberly. We were pretty close in the 1990s and she always said that referral business is the best business.
    Over 85% of our clients are not-for-profit – most design companies have a 20-80 split between non-profits and commercial clients. I never liked that ratio, what you might cruelly call ‘the Robin Hood principle’ – we are going to steal from our luxury car account and give to the charity.
    We did do a bit of that for a while. We did an airline in 2009/10 at the same time we were doing charities. I would justify that with the Robin Hood principle, but I just felt more and more uncomfortable with that.
    Johnson Banks’ campaign visuals for Cancer Research UK
    As our percentages went up and up in not-for-profit, eventually I said, look, we should just tell people this is who we are, and this is what we do. It was obvious anyway, so let’s be explicit about it.
    A few people said we were crazy, that we’d never get any work. But the reverse has been the case. We’re on our sixth environmental project. If you say this is what we want to do, and this is what we will do for you, then I think, funnily enough, clients find that very helpful.
    How did you build up to bigger projects?
    Let’s take education. We’ve done three or four really interesting campaigns for universities and now we’re in the position where we can do university rebrands, and have won a top 10 global university. But it has taken 15 years of education work to get to that point.
    I may not have thought that it would take quite so long to persuade people that we could do their identity. But education is a very conservative sector, and moves slowly, like museums and galleries.
    If you’re small, you can afford for a sector to move slowly, whereas bigger agencies need a pipeline. I’ve watched dozens of companies get to this critical point where they’ve grown and grown and then they’ve just fallen off the cliff because they’ve been feeding the monster.
    To help with that, agencies often add a new business person. No-one ever talks about this, but a new business person costs around £50,000.
    The rule of thumb, in my world at least, is that you have to take that salary and triple it with turnover to pay that salary. So you need £150,000 worth of projects to pay for the new business person before you’ve made a penny.
    So to make a profit, the new business person has to bring in over £200,000 of work. And if this person can do it, which is not guaranteed, then the company has to scale. It’s so easy to get caught on a treadmill.
    What else has helped you stay in business so long?
    We’ve always led with the thought behind the idea, not the way it looked. Because I was always much more interested in the idea behind something, I think that has helped us not get sucked into the visual, to use the type face du jour, the colour that everyone else is using.
    And it’s understandable, because graphic designers want to do stuff that their peers really like. But paradoxically the trick, in my opinion, is to try and zag away from the trends. Create a new trend yourself.
    Johnson Banks’ globe symbol for the COP 26 climate conference

    Design disciplines in this article

    Industries in this article

    Brands in this article

    What to read next

    Neville Brody on clients, education, and his unexpected OBE

    Graphic Design
    30 Jan, 2025
    #longevity #lessons #johnson #banks #est
    The Longevity Lessons: Johnson Banks (est. 1992)
    5 June, 2025 In this series, Clare Dowdy speaks with design studios that are 30+ years old, to find out some of the secrets behind their longevity. Michael Johnson set up his London-based brand consultancy Johnson Banks in 1992. From Duolingo to Pink Floyd, Cancer Research UK to the Royal Astronomical Society, the studio works with “people who want to do big things.” He sat down with Clare Dowdy to discuss what he’s learned over the past 33 years. Michael Johnson How did Johnson Banks come about? My 20s were very turbulent: eight jobs in eight years, a lot of different countries, different cities, learning on the job. My last job – at Smith & Milton – was relatively settled, I was kind of running a corporate design department. I had a client there, Tom Banks. After I left, he also left his role at Legal & General with the projects I had been working on, and we used that as a basis for the company. That was 1992, the back end of a recession. For a couple of years, everything was fine. Then we started having “creative differences.” And the pressures of running a tiny design company are substantial. So we parted ways in 1995, but I kept the name. Johnson Banks’ symbol for the V&A’s William Morris show At that time, we weren’t really in the branding world. For a decade, we were very distracted by getting on the graphic design map, trying to win D&AD awards, doing lovely stamp projects. And then we started to get some cultural projects: the V&A and the British Council. I started to think, OK, now we’re beginning to show what we can do. When and why did you start thinking seriously about your strategy offering? When we started to get into the branding arena, I knew we were underpowered in terms of the strategic thinking. I may have thought that I could do it, but it takes a bit to persuade clients when you’re 35, with hair almost down to your knees. If you’re up against important-looking people who can field a few grey hairs, you’re going to lose that pitch. So we partnered with strategic companies like management consultancy Circus, and followed that model for much of the 2000s. That led to the Shelter rebrand, and a few other quite big branding projects followed. Johnson Banks’ visual identity for Shelter Eventually we realised that we could do the strategy ourselves. I had sometimes been a little frustrated by the work that my strategic partners – naming no names – were doing. It sounds a bit mean, but sometimes I would get this 90-page PowerPoint document from them, and I’d put it on my designers’ desks, and their faces would go blank. I think that 20 years ago, there was still a bit of the idea that you’ve paid £100,000, so here’s your huge document. We slowly realised that if we were in control of the process, and were involved all the way through, then that jump out of the verbal brand to the visual brand could be much better managed. How did you rethink your strategy offer? The penny dropped in the mid-2000s when we worked with The Children. At the time, and I don’t think they’d mind me saying this, The Children were a bit of a basket case. They were associated with WI fairs and cake baking, and they had a royal as their patron – they were nothing like what they are now. I realised we needed to work out what they stood for before we did any design. I did this huge chart, and stuck it on a wall at the client’s office. And I said, it strikes me that there are strategic choices that you have got to make as a comms team about where you want to take the the Children brand. Johnson Banks’ poster for the Children That was an incredibly productive meeting, and also it helped us realise that before we got anywhere near the design, we needed to sort this out. I know that sounds like really basic stuff now. I didn’t trust my instinct for a decade or so, but in that the Children meeting, a light bulb went on for me. Once you’d worked out how to do strategy in-house why didn’t you scale up? A lot of companies would have done that. That’s how companies grow, and can end up quite quickly at 60 people. We have nearly always been around six to eight people. Because I could bridge that gap between the verbal and the visual, it meant we didn’t need to add people. And I’ve discovered over the last 25 years, that with a really good account director, Katherine Heaton, and me, and a design team, there is a heck of a lot that we can do. So we stayed small and partnered with filmmakers, animators, cultural specialists. Post-pandemic, a lot of people have adopted that hub and spoke model – we did it 20 years ago. Probably twice a year we’ll lose a pitch because of our scale. But conversely, with some clients you can sell in the fact that they’ll always deal with Michael Johnson. They’re not going to be handed down the chain, because there is no chain. Johnson Banks’ logos for Jodrell Bank Alongside this direct contact with you, what’s your main selling point? It seems to be that we think pretty hard about stuff. We almost never jump into design. A lot of thought goes into what we do, sometimes way too much. Sometimes our projects are incredibly difficult, gargantuan, intertwined and really hard to unpick. That’s a slightly poisoned chalice, because then people go, gosh, well, if they could unpick that, then they could unpick our Gordian knot. For example, we’re working on a major London university brand at the moment that has over 60,000 staff and students, 11 faculties, and hundreds of centres and institutes and departments, and we’re trying to navigate a way through. How did you work out what you wanted to specialise in? Sometimes you can get sucked into something that you just don’t want to be doing. By the end of the 1990s, Johnson Banks had got a reputation for doing annual reports. Part of me quite liked doing them because there was an interplay between words and pictures. And we were getting senior level access to clients, which makes you feel a bit better, because you’re having an interface with chief executives. But then I was thinking, hang on, we’re in danger of getting stuck here, because of course, they’re cyclical. And the death of the annual report – and the death of print – was coming over the horizon, with the internet. Johnson Banks’ Annual Report for PolygramSince then, my interests have changed. I do not have any interest any more in doing awful blue chips or terrible fintechs. I want to apply all the comms and the branding that I’ve learned to people who could really use it – not-for-profit, culture, education, philanthropy. You know, doing good. How did you build up this not-for-profit work? You lean into the referrals you’ll inevitably get within silos where you want to be referred. I learned this from Mary Lewis of Lewis Moberly. We were pretty close in the 1990s and she always said that referral business is the best business. Over 85% of our clients are not-for-profit – most design companies have a 20-80 split between non-profits and commercial clients. I never liked that ratio, what you might cruelly call ‘the Robin Hood principle’ – we are going to steal from our luxury car account and give to the charity. We did do a bit of that for a while. We did an airline in 2009/10 at the same time we were doing charities. I would justify that with the Robin Hood principle, but I just felt more and more uncomfortable with that. Johnson Banks’ campaign visuals for Cancer Research UK As our percentages went up and up in not-for-profit, eventually I said, look, we should just tell people this is who we are, and this is what we do. It was obvious anyway, so let’s be explicit about it. A few people said we were crazy, that we’d never get any work. But the reverse has been the case. We’re on our sixth environmental project. If you say this is what we want to do, and this is what we will do for you, then I think, funnily enough, clients find that very helpful. How did you build up to bigger projects? Let’s take education. We’ve done three or four really interesting campaigns for universities and now we’re in the position where we can do university rebrands, and have won a top 10 global university. But it has taken 15 years of education work to get to that point. I may not have thought that it would take quite so long to persuade people that we could do their identity. But education is a very conservative sector, and moves slowly, like museums and galleries. If you’re small, you can afford for a sector to move slowly, whereas bigger agencies need a pipeline. I’ve watched dozens of companies get to this critical point where they’ve grown and grown and then they’ve just fallen off the cliff because they’ve been feeding the monster. To help with that, agencies often add a new business person. No-one ever talks about this, but a new business person costs around £50,000. The rule of thumb, in my world at least, is that you have to take that salary and triple it with turnover to pay that salary. So you need £150,000 worth of projects to pay for the new business person before you’ve made a penny. So to make a profit, the new business person has to bring in over £200,000 of work. And if this person can do it, which is not guaranteed, then the company has to scale. It’s so easy to get caught on a treadmill. What else has helped you stay in business so long? We’ve always led with the thought behind the idea, not the way it looked. Because I was always much more interested in the idea behind something, I think that has helped us not get sucked into the visual, to use the type face du jour, the colour that everyone else is using. And it’s understandable, because graphic designers want to do stuff that their peers really like. But paradoxically the trick, in my opinion, is to try and zag away from the trends. Create a new trend yourself. Johnson Banks’ globe symbol for the COP 26 climate conference Design disciplines in this article Industries in this article Brands in this article What to read next Neville Brody on clients, education, and his unexpected OBE Graphic Design 30 Jan, 2025 #longevity #lessons #johnson #banks #est
    WWW.DESIGNWEEK.CO.UK
    The Longevity Lessons: Johnson Banks (est. 1992)
    5 June, 2025 In this series, Clare Dowdy speaks with design studios that are 30+ years old, to find out some of the secrets behind their longevity. Michael Johnson set up his London-based brand consultancy Johnson Banks in 1992. From Duolingo to Pink Floyd, Cancer Research UK to the Royal Astronomical Society, the studio works with “people who want to do big things.” He sat down with Clare Dowdy to discuss what he’s learned over the past 33 years. Michael Johnson How did Johnson Banks come about? My 20s were very turbulent: eight jobs in eight years, a lot of different countries, different cities, learning on the job. My last job – at Smith & Milton – was relatively settled, I was kind of running a corporate design department. I had a client there, Tom Banks. After I left, he also left his role at Legal & General with the projects I had been working on, and we used that as a basis for the company. That was 1992, the back end of a recession. For a couple of years, everything was fine. Then we started having “creative differences.” And the pressures of running a tiny design company are substantial. So we parted ways in 1995, but I kept the name. Johnson Banks’ symbol for the V&A’s William Morris show At that time, we weren’t really in the branding world. For a decade, we were very distracted by getting on the graphic design map, trying to win D&AD awards, doing lovely stamp projects. And then we started to get some cultural projects: the V&A and the British Council. I started to think, OK, now we’re beginning to show what we can do. When and why did you start thinking seriously about your strategy offering? When we started to get into the branding arena, I knew we were underpowered in terms of the strategic thinking. I may have thought that I could do it, but it takes a bit to persuade clients when you’re 35, with hair almost down to your knees. If you’re up against important-looking people who can field a few grey hairs, you’re going to lose that pitch. So we partnered with strategic companies like management consultancy Circus, and followed that model for much of the 2000s. That led to the Shelter rebrand, and a few other quite big branding projects followed. Johnson Banks’ visual identity for Shelter Eventually we realised that we could do the strategy ourselves. I had sometimes been a little frustrated by the work that my strategic partners – naming no names – were doing. It sounds a bit mean, but sometimes I would get this 90-page PowerPoint document from them, and I’d put it on my designers’ desks, and their faces would go blank. I think that 20 years ago, there was still a bit of the idea that you’ve paid £100,000, so here’s your huge document. We slowly realised that if we were in control of the process, and were involved all the way through, then that jump out of the verbal brand to the visual brand could be much better managed. How did you rethink your strategy offer? The penny dropped in the mid-2000s when we worked with Save The Children. At the time, and I don’t think they’d mind me saying this, Save The Children were a bit of a basket case. They were associated with WI fairs and cake baking, and they had a royal as their patron – they were nothing like what they are now. I realised we needed to work out what they stood for before we did any design. I did this huge chart, and stuck it on a wall at the client’s office. And I said, it strikes me that there are strategic choices that you have got to make as a comms team about where you want to take the Save the Children brand. Johnson Banks’ poster for Save the Children That was an incredibly productive meeting, and also it helped us realise that before we got anywhere near the design, we needed to sort this out. I know that sounds like really basic stuff now. I didn’t trust my instinct for a decade or so, but in that Save the Children meeting, a light bulb went on for me. Once you’d worked out how to do strategy in-house why didn’t you scale up? A lot of companies would have done that. That’s how companies grow, and can end up quite quickly at 60 people. We have nearly always been around six to eight people. Because I could bridge that gap between the verbal and the visual, it meant we didn’t need to add people. And I’ve discovered over the last 25 years, that with a really good account director, Katherine Heaton, and me, and a design team, there is a heck of a lot that we can do. So we stayed small and partnered with filmmakers, animators, cultural specialists. Post-pandemic, a lot of people have adopted that hub and spoke model – we did it 20 years ago. Probably twice a year we’ll lose a pitch because of our scale. But conversely, with some clients you can sell in the fact that they’ll always deal with Michael Johnson. They’re not going to be handed down the chain, because there is no chain. Johnson Banks’ logos for Jodrell Bank Alongside this direct contact with you, what’s your main selling point? It seems to be that we think pretty hard about stuff. We almost never jump into design. A lot of thought goes into what we do, sometimes way too much. Sometimes our projects are incredibly difficult, gargantuan, intertwined and really hard to unpick. That’s a slightly poisoned chalice, because then people go, gosh, well, if they could unpick that, then they could unpick our Gordian knot. For example, we’re working on a major London university brand at the moment that has over 60,000 staff and students, 11 faculties, and hundreds of centres and institutes and departments, and we’re trying to navigate a way through. How did you work out what you wanted to specialise in? Sometimes you can get sucked into something that you just don’t want to be doing. By the end of the 1990s, Johnson Banks had got a reputation for doing annual reports. Part of me quite liked doing them because there was an interplay between words and pictures. And we were getting senior level access to clients, which makes you feel a bit better, because you’re having an interface with chief executives. But then I was thinking, hang on, we’re in danger of getting stuck here, because of course, they’re cyclical. And the death of the annual report – and the death of print – was coming over the horizon, with the internet. Johnson Banks’ Annual Report for Polygram (1995) Since then, my interests have changed. I do not have any interest any more in doing awful blue chips or terrible fintechs. I want to apply all the comms and the branding that I’ve learned to people who could really use it – not-for-profit, culture, education, philanthropy. You know, doing good. How did you build up this not-for-profit work? You lean into the referrals you’ll inevitably get within silos where you want to be referred. I learned this from Mary Lewis of Lewis Moberly. We were pretty close in the 1990s and she always said that referral business is the best business. Over 85% of our clients are not-for-profit – most design companies have a 20-80 split between non-profits and commercial clients. I never liked that ratio, what you might cruelly call ‘the Robin Hood principle’ – we are going to steal from our luxury car account and give to the charity. We did do a bit of that for a while. We did an airline in 2009/10 at the same time we were doing charities. I would justify that with the Robin Hood principle, but I just felt more and more uncomfortable with that. Johnson Banks’ campaign visuals for Cancer Research UK As our percentages went up and up in not-for-profit, eventually I said, look, we should just tell people this is who we are, and this is what we do. It was obvious anyway, so let’s be explicit about it. A few people said we were crazy, that we’d never get any work. But the reverse has been the case. We’re on our sixth environmental project. If you say this is what we want to do, and this is what we will do for you, then I think, funnily enough, clients find that very helpful. How did you build up to bigger projects? Let’s take education. We’ve done three or four really interesting campaigns for universities and now we’re in the position where we can do university rebrands, and have won a top 10 global university. But it has taken 15 years of education work to get to that point. I may not have thought that it would take quite so long to persuade people that we could do their identity. But education is a very conservative sector, and moves slowly, like museums and galleries. If you’re small, you can afford for a sector to move slowly, whereas bigger agencies need a pipeline. I’ve watched dozens of companies get to this critical point where they’ve grown and grown and then they’ve just fallen off the cliff because they’ve been feeding the monster. To help with that, agencies often add a new business person. No-one ever talks about this, but a new business person costs around £50,000. The rule of thumb, in my world at least, is that you have to take that salary and triple it with turnover to pay that salary. So you need £150,000 worth of projects to pay for the new business person before you’ve made a penny. So to make a profit, the new business person has to bring in over £200,000 of work. And if this person can do it, which is not guaranteed, then the company has to scale. It’s so easy to get caught on a treadmill. What else has helped you stay in business so long? We’ve always led with the thought behind the idea, not the way it looked. Because I was always much more interested in the idea behind something, I think that has helped us not get sucked into the visual, to use the type face du jour, the colour that everyone else is using. And it’s understandable, because graphic designers want to do stuff that their peers really like. But paradoxically the trick, in my opinion, is to try and zag away from the trends. Create a new trend yourself. Johnson Banks’ globe symbol for the COP 26 climate conference Design disciplines in this article Industries in this article Brands in this article What to read next Neville Brody on clients, education, and his unexpected OBE Graphic Design 30 Jan, 2025
    Like
    Love
    Wow
    Angry
    Sad
    272
    0 Comments 0 Shares
  • Mythswayer Prototype Controls Info

    We’d like to help everyone get started with the prototype, so here’s a brief summary of the current controls. Controller support is planned for a future update.

    Posted by AngryCatStudios on May 28th, 2025 - Basic Design/Concepts
    Controls
    Spells can be selected in two ways:
    Hold the Q key briefly to bring up the spell bar, then use A, S, D to navigate or simply left-click on a spell.
    Or use F2 for Arcane Bolt, F3 for Arcane Shield, and F4 for Time Wrap directly.
    Note: This is the first iteration of the keybindings. Full keyboard/mouse and controller support will improve usability in future versions.

    ■ Character Attributes
    You can allocate points under Primary Attributes / Skills on your character screen. For a Mage, we recommend:
    A. Arcana – Grants +1 HP, +1 Tempo, and +3 Focus per rank
    B. Finesse – Grants +2 HP, +2 Tempo, and +1 Focus per rank
    If survivability is a priority, invest in Vigor, which grants +4 HP and +1 Tempo per rank.
    Many items also boost these attributes depending on their rarity and stats.

    ■ Combat Basics
    Main rule: If you run out of Tempo, end your turn by pressing ENTER or clicking the End Turn button.
    Your character can only move or act as long as they have Tempo remaining.
    Tip: If you're near an Exit, you can flee to the adjacent map.

    ■ Spell Usage
    Arcane Bolt – A magical projectile that can hit enemies even without Line of Sight.

    → Press F2, or hold Q, navigate with A/S/D
    → Press Q again to enter targeting mode
    → Rotate target with A/D, cast with F
    Arcane Shield – Currently self-cast only. Grants both physical and magical protection.

    → Use F3 or hold Q, navigate to the spell
    → Target yourself, confirm with F
    Time Wrap – A spell with dual-purpose effects:

    → Cast on enemies to increase their Tempo cost
    → Cast on yourself to reduce your Tempo cost
    → Use the same selection method as above

    ■ Targeting & Hit Chance
    When targeting, a stats window appears next to the enemy.
    Note: The window disappears if you move the mouse.
    The percentage displayed indicates your hit chance.

    ■ Additional Tips
    Lootables such as equipment and consumablesare essential.
    You can use potions before or during combat.
    You cannot change gear while in combat.
    #mythswayer #prototype #controls #info
    Mythswayer Prototype Controls Info
    We’d like to help everyone get started with the prototype, so here’s a brief summary of the current controls. Controller support is planned for a future update. Posted by AngryCatStudios on May 28th, 2025 - Basic Design/Concepts Controls Spells can be selected in two ways: Hold the Q key briefly to bring up the spell bar, then use A, S, D to navigate or simply left-click on a spell. Or use F2 for Arcane Bolt, F3 for Arcane Shield, and F4 for Time Wrap directly. 💡 Note: This is the first iteration of the keybindings. Full keyboard/mouse and controller support will improve usability in future versions. ■ Character Attributes You can allocate points under Primary Attributes / Skills on your character screen. For a Mage, we recommend: A. Arcana – Grants +1 HP, +1 Tempo, and +3 Focus per rank B. Finesse – Grants +2 HP, +2 Tempo, and +1 Focus per rank If survivability is a priority, invest in Vigor, which grants +4 HP and +1 Tempo per rank. 🧪 Many items also boost these attributes depending on their rarity and stats. ■ Combat Basics Main rule: If you run out of Tempo, end your turn by pressing ENTER or clicking the End Turn button. Your character can only move or act as long as they have Tempo remaining. 🏃‍♂️ Tip: If you're near an Exit, you can flee to the adjacent map. ■ Spell Usage Arcane Bolt – A magical projectile that can hit enemies even without Line of Sight. → Press F2, or hold Q, navigate with A/S/D → Press Q again to enter targeting mode → Rotate target with A/D, cast with F Arcane Shield – Currently self-cast only. Grants both physical and magical protection. → Use F3 or hold Q, navigate to the spell → Target yourself, confirm with F Time Wrap – A spell with dual-purpose effects: → Cast on enemies to increase their Tempo cost → Cast on yourself to reduce your Tempo cost → Use the same selection method as above ■ Targeting & Hit Chance When targeting, a stats window appears next to the enemy. ⚠️ Note: The window disappears if you move the mouse. The percentage displayed indicates your hit chance. ■ Additional Tips Lootables such as equipment and consumablesare essential. You can use potions before or during combat. You cannot change gear while in combat. #mythswayer #prototype #controls #info
    WWW.INDIEDB.COM
    Mythswayer Prototype Controls Info
    We’d like to help everyone get started with the prototype, so here’s a brief summary of the current controls. Controller support is planned for a future update. Posted by AngryCatStudios on May 28th, 2025 - Basic Design/Concepts Controls Spells can be selected in two ways: Hold the Q key briefly to bring up the spell bar, then use A, S, D to navigate or simply left-click on a spell. Or use F2 for Arcane Bolt, F3 for Arcane Shield, and F4 for Time Wrap directly. 💡 Note: This is the first iteration of the keybindings. Full keyboard/mouse and controller support will improve usability in future versions. ■ Character Attributes You can allocate points under Primary Attributes / Skills on your character screen. For a Mage, we recommend: A. Arcana – Grants +1 HP, +1 Tempo, and +3 Focus per rank B. Finesse – Grants +2 HP, +2 Tempo, and +1 Focus per rank If survivability is a priority, invest in Vigor, which grants +4 HP and +1 Tempo per rank. 🧪 Many items also boost these attributes depending on their rarity and stats. ■ Combat Basics Main rule: If you run out of Tempo, end your turn by pressing ENTER or clicking the End Turn button. Your character can only move or act as long as they have Tempo remaining. 🏃‍♂️ Tip: If you're near an Exit (marked with a green arrow), you can flee to the adjacent map. ■ Spell Usage Arcane Bolt – A magical projectile that can hit enemies even without Line of Sight. → Press F2, or hold Q, navigate with A/S/D → Press Q again to enter targeting mode → Rotate target with A/D, cast with F Arcane Shield – Currently self-cast only. Grants both physical and magical protection. → Use F3 or hold Q, navigate to the spell → Target yourself, confirm with F Time Wrap – A spell with dual-purpose effects: → Cast on enemies to increase their Tempo cost → Cast on yourself to reduce your Tempo cost → Use the same selection method as above ■ Targeting & Hit Chance When targeting (rotating with A/D), a stats window appears next to the enemy. ⚠️ Note: The window disappears if you move the mouse. The percentage displayed indicates your hit chance. ■ Additional Tips Lootables such as equipment and consumables (e.g. potions) are essential. You can use potions before or during combat. You cannot change gear while in combat.
    Like
    Love
    Wow
    Sad
    Angry
    247
    0 Comments 0 Shares