06/15 — 2025 by abduzeedo Explore Palantis' sleek branding and visual identity for MP2E Solutions, showcasing thoughtful design and industry-specific color palettes. In the dynamic world of industrial design, a brand's visual identity must clearly communicate its expertise and innovation. Palantis, a branding, design, and strategy studio based in Nantes, recently tackled this challenge for MP2E Solutions. The result is a sleek, adaptable, and cohesive visual system that truly reflects the company's position and know-how. MP2E Solutions specializes in distributing Hauschild planetary mixers and equipment, acting as the exclusive distributor of these highly technical machines for nearly a decade. These Speed Mixer™ machines are renowned for their versatility, capable of mixing, pulverizing, and degassing, serving vital functions across the pharmaceutical, food, medical, and electronics sectors. To usher in a new era, MP2E Solutions commissioned Palantis to refresh its entire visual identity. The Hyphen: A Symbol of Solutions Palantis built the core of the new visual system around the hyphen in "MP2E-Solutions". This seemingly small detail carries significant weight, symbolizing the connection between "MP2E"—an acronym for Mélangeur Planétaire Emmanuelle Etiemble—and "Solutions," representing the company's comprehensive range of services, products, and client support. This thoughtful integration of the hyphen into the graphic language creates a strong and recognizable visual identity. The brand’s new visual identity extends beyond just the logo. Palantis developed a flexible system through the interplay of symbols and a carefully chosen color palette. Each color was intentionally selected to evoke the specific industries MP2E Solutions serves, strengthening the brand's presence within its diverse ecosystem. For example, a vibrant green might represent the pharmaceutical industry, while a deep blue could signify the electronics sector. This allows for endless variations while maintaining clear brand identification and visual consistency. A Cohesive Visual Language An integral part of this branding and visual identity overhaul included the development of a dedicated iconographic system. This system helps structure and clarify information across various communication channels, ensuring that MP2E Solutions' message is always clear and organized. From digital platforms to printed materials, the new design elements work in harmony. Palantis' work on MP2E Solutions is a testament to the power of meaningful design and transformative solutions. They believe in crafting tomorrow's story today, and this project exemplifies that philosophy. The refreshed branding not only accurately reflects MP2E Solutions' expertise but also sets them apart as a forward-thinking industrial leader. The meticulous attention to detail, from the symbolic hyphen to the industry-evoking color schemes, showcases Palantis' deep understanding of branding and visual identity. Their approach ensures that MP2E Solutions is well-positioned for its new era, with a visual language that speaks volumes about its commitment to building the future by mixing materials. Discover more of Palantis' inspiring work at www.palantis.fr. Branding and visual identity artifacts Tags branding

Al Hajar Mountains in OmanL_B_Photography/Shutters​tock A section of Earth’s mantle beneath Oman appears to be unusually warm, in what researchers say may be the first known “ghost plume” – a column of hot rock emanating from the lower mantle without apparent volcanic activity on the surface. Mantle plumes are mysterious upwellings of molten rock believed to transmit heat from the core-mantle boundary to the Earth’s surface, far from the edges of tectonic plates. There are a dozen or so examples thought to occur underneath the middle of continental plates – for instance, beneath Yellowstone and the East African rift. “But these are all cases where you do have surface volcanism,” says Simone Pilia at the King Fahd University of Petroleum and Minerals in Saudi Arabia. Oman has no such volcanic clues. Pilia first came to suspect there was a plume beneath Oman “serendipitously” after he began analysing new seismic data from the region. He observed the velocity of waves generated by distant earthquakes slowed down in a cylindrical area beneath eastern Oman, indicating the rocks there were less rigid than the surrounding material due to high temperatures. Other independent seismic measurements showed key boundaries where minerals deep in the Earth change phases in a way consistent with a hot plume. These measurements suggest the plume extends more than 660 kilometres below the surface. The presence of a plume could also explain why the region has continued to rise in elevation long after tectonic compression – a geological process where the Earth’s crust is squeezed together – stopped. It also fits with models of what could have caused a shift in the movement of the Indian tectonic plate. “The more we gathered evidence, the more we were convinced that it is a plume,” says Pilia, who named the geologic feature the “Dani plume” after his son. Unmissable news about our planet delivered straight to your inbox every month. Sign up to newsletter “It’s plausible” that a plume indeed exists there, says Saskia Goes at Imperial College London, adding the study is “thorough”. However, she points out narrow plumes are notoriously difficult to detect. If it does exist, however, the presence of a “ghost plume” contained within the mantle by the relatively thick rocky layer beneath Oman would suggest there are others, says Pilia. “We’re convinced that the Dani plume is not alone.” If there are many other hidden plumes, it could mean more heat from the core is flowing directly through the mantle via plumes, rather than through slower convection, says Goes. “It has implications, potentially, for the evolution of the Earth if we get a different estimate of how much heat comes out of the mantle.” Journal referenceEarth and Planetary Science Letters DOI: 10.1016/j.epsl.2025.119467 Topics:

NASA's Mars Odyssey orbiter captured the first horizon view of Arsia Mons, an enormous volcano on the Red Planet. Credit: NASA / JPL-Caltech / ASU NASA’s longest-running Mars mission has sent back an unprecedented side view of a massive volcano rising above the Red Planet, just before dawn.On May 2, as sunlight crept over the Martian horizon, the Odyssey spacecraft captured Arsia Mons, a towering, long-extinct volcano, puncturing a glowing band of greenish haze in the planet’s upper atmosphere. The 12-mile-high volcano — nearly twice the height of Mauna Loa in Hawaii — punctures a veil of fog, emerging like a monument to the planet's ancient past. The space snapshot is both visually arresting and scientifically enlightening."We picked Arsia Mons hoping we would see the summit poke above the early morning clouds," said Jonathon Hill, who leads Odyssey's camera operations at Arizona State University, in a statement, "and it didn't disappoint."   Arsia Mons sits at the southern end of a towering trio of volcanoes called the Tharsis Montes. Credit: NASA / JPL-Caltech To get this view, Odyssey had to do something it wasn’t originally built for. The orbiter, which has been flying around Mars since 2001, usually points its camera straight down to map the planet’s surface. But over the past two years, scientists have begun rotating the spacecraft 90 degrees to look toward the horizon. That adjustment allows NASA to study how dust and ice clouds change over the seasons. Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up! Though the image is still an aerial view, the vantage point is of the horizon, similar to how astronauts can see Earth's horizon 250 miles above the planet on the International Space Station. From that altitude, Earth doesn’t fill their entire view — there’s enough distance and perspective for them to see the planet's curved edge meeting the blackness of space. Odyssey flies above Mars at about the same altitude. Arsia Mons sits at the southern end of a towering trio of volcanoes called the Tharsis Montes. The Tharsis region is home to the largest volcanoes in the solar system. The lack of plate tectonics on the Red Planet allowed them to grow many times larger than those anywhere on Earth.Together, they dominate the Martian landscape and are sometimes covered in clouds, especially in the early hours. But not just any clouds — these are made of water ice, a different breed than the planet’s more common carbon dioxide clouds. Arsia Mons is the cloudiest of the three.  Scientists have recently studied a particular, localized cloud formation that occurs over the mountain, dubbed the Arsia Mons Elongated Cloud. The transient feature, streaking 1,100 miles over southern Mars, lasts only about three hours in the morning during spring before vanishing in the warm sunlight. It's formed by strong winds being forced up the mountainside.   Related Stories The cloudy canopy on display in Odyssey's new image, according to NASA, is called the aphelion cloud belt. This widespread seasonal system drapes across the planet's equator when Mars is farthest from the sun. This is Odyssey's fourth side image since 2023, and it is the first to show a volcano breaking through the clouds."We're seeing some really significant seasonal differences in these horizon images," said Michael D. Smith, a NASA planetary scientist, in a statement. "It’s giving us new clues to how Mars' atmosphere evolves over time." Topics NASA Elisha Sauers Elisha Sauers writes about space for Mashable, taking deep dives into NASA's moon and Mars missions, chatting up astronauts and history-making discoverers, and jetting above the clouds. Through 17 years of reporting, she's covered a variety of topics, including health, business, and government, with a penchant for public records requests. She previously worked for The Virginian-Pilot in Norfolk, Virginia, and The Capital in Annapolis, Maryland. Her work has earned numerous state awards, including the Virginia Press Association's top honor, Best in Show, and national recognition for narrative storytelling. For each year she has covered space, Sauers has won National Headliner Awards, including first place for her Sex in Space series. Send space tips and story ideas to [email protected] or text 443-684-2489. Follow her on X at @elishasauers.