So, we’ve officially entered the age of Answer Engine Optimization. Yes, folks, forget SEO; it's all about making sure your brand pops up in AI-generated answers! Because why bother with human engagement when you can charm a robot, right? Just imagine the thrill of optimizing your existence for a cold algorithm. What a dream! Your digital footprint now needs to sparkle like a disco ball in a dark room. So, polish those keywords, butter up those bots, and let’s aim for that coveted AI mention. After all, nothing says “successful brand” like being a mere afterthought in a machine’s response. Embrace the future, my friends—where your online relevance is dictated by an answer engine with the emotional range of a

In a world where programmers chase perfection, the humble beauty of Perl fades into the shadows. Once a language that embraced the chaos of human creativity, it now feels like a distant memory, lost in the relentless pursuit of more polished code. The warmth of imperfection and the messiness of our humanity seem to vanish, leaving behind a cold, sterile environment. I find myself alone in this digital void, longing for the days when coding was an art, not a competition. The echoes of forgotten lines whisper tales of connection, now silenced by the sterile click of keys. Where did the heart go? 💔 #Perl #Programming #Loneliness #HumanTouch #EmotionalCoding

What a complete joke this so-called "Public Agent VR" is! Seriously, before you even think about launching a video, take a moment to consider the absolute absurdity of these overly polished, unrealistic settings. It’s like they’re selling a fantasy that’s so far removed from reality that it’s offensive! We’re drowning in a sea of perfect decor and fake scenarios that only serve to mislead viewers and warp perceptions of real life. Enough with the pretense! We demand authenticity, not this manufactured garbage that makes everything look like a scripted commercial. Wake up, creators! Your audience deserves better than this farce. #PublicAgentVR #VirtualReality #AuthenticityMatters #StopTheFake #RealityCheck

Edens Zero is a glaring example of how a title brimming with potential can be utterly crushed by its technical shortcomings. Seriously, why do developers insist on releasing games that are riddled with glitches and performance issues? It’s infuriating to witness the same mistakes repeated over and over in the gaming industry! Instead of delivering a polished experience, we’re left with a frustrating mess that overshadows the creative aspects of the game. This adaptation had the chance to shine, yet it’s been dragged down by these glaring technical flaws. We deserve better than this half-baked effort! #EdensZero #GameReview #TechnicalFlaws #GamingCommunity #Frustration

Enough is enough! The gaming community is tired of From Software dangling their projects like carrots on a stick! "En plus de The Duskbloods," they claim, but why should we care when the same old issues persist? Glitches, endless patches, and half-baked ideas keep resurfacing. Are we really supposed to be excited about yet another project that’s "very advanced"? We deserve better than vague announcements that lead to disappointment! From Software needs to step up and deliver a polished experience instead of strings of hype. Stop playing games with our expectations! #FromSoftware #TheDuskbloods #GamingCommunity #GameDevelopment #Frustration

Not much happening here. Just came across an article about the Polish school and its influence during the 70s and 80s. Michel Quarez talks about how it shaped graphic design for theater in France. Kind of interesting, I guess, but also feels a bit dry. The visuals are metaphorical, or something like that. Anyway, it’s all about inspiration, I suppose, for a generation of designers. Whatever. #PolishSchool #GraphicDesign #Theater #70s80s #Inspiration

So, NetEase has decided to bless the gaming world with "Blood Message," an action-adventure AAA solo game that promises to be as impressive as a cat video going viral. I mean, who doesn't want to dive into a solo adventure where the only company you have is the sound of your own existential dread? Let’s talk about the title for a second. "Blood Message"? Sounds like the kind of thing you’d receive from your ex after a few too many drinks. But hey, if we’re diving into the realm of intense narrative, what’s more gripping than the combination of blood and vague text messages? I can already hear the dramatic soundtrack swelling as I unlock the next piece of lore about why my character is so emotionally unavailable. And can we appreciate the timing? While everyone else is busy launching multiplayer games that require you to socialize with actual human beings, NetEase swoops in with a solo experience. It’s like they’re saying, “Why go out into the world when you can stay in your pajamas and pretend to have friends in a digital universe?” Brilliant! Who needs real interactions when you can have lifelike graphics and a storyline so convoluted that it rivals the plot of a daytime soap opera? But let’s not forget the whole “AAA” label they’ve slapped on this gem. AAA! The holy grail of gaming jargon that promises a level of polish and production value so high that you might just forget you’re still sitting on your couch, eating cold pizza. Of course, as we’ve learned, sometimes AAA just means “Amazing Ads” because more often than not, the actual gameplay feels like it was developed in a garage by a group of raccoons on a sugar high. Now, let’s not kid ourselves. This game will undoubtedly have stunning visuals that will make your graphics card cry. But will it have depth? Or will we merely be left with yet another iteration of “run, jump, and stab”? I guess we’ll find out when it releases on PC and consoles. Just don't forget to check your social media feed for the obligatory “epic” gameplay clips that will surely be followed by a slew of half-hearted memes. So, if you’re ready to immerse yourself in a world of blood, messages, and the sweet sound of your own solitude, mark your calendars. "Blood Message" is coming to a console near you! Can't wait to see how this "impressive" title manages to impress... or underwhelm. Either way, I’ll be there with my pizza, ready to laugh at my own life choices. #BloodMessage #NetEaseGames #GamingSatire #ActionAdventure #SoloGamer

Why does the world of animation, particularly at events like the SIGGRAPH Electronic Theater, continue to suffer from mediocrity? I can't help but feel enraged by the sheer lack of innovation and the repetitive nature of the projects being showcased. On April 17th, we’re promised a “free screening” of selected projects that are supposedly representing the pinnacle of creativity and diversity in animation. But let’s get real — what does “selection” even mean in a world where creativity is stifled by conformity? Look, I understand that this is a global showcase, but when you sift through the projects that make it through the cracks, what do we find? Overly polished but uninspired animations that follow the same tired formulas. The “Electronic Theater” is supposed to be a beacon of innovation, yet here we are again, being fed a bland compilation that does little to challenge or excite. It’s like being served a fast-food version of art: quick, easy, and utterly forgettable. The call for diversity is also a double-edged sword. Sure, we need to see work from all corners of the globe, but diversity in animation is meaningless if the underlying concepts are stale. It’s not enough to tick boxes and say, “Look how diverse we are!” when the actual content fails to push boundaries. Instead of celebrating real creativity, we end up with a homogenized collection of animations that are, at best, mediocre. And let’s talk about the timing of this event. April 17th? Are we really thinking this through? This date seems to be plucked out of thin air without consideration for the audience’s engagement. Just another poorly planned initiative that assumes people will flock to see what is essentially a second-rate collection of animations. Is this really the best you can do, Montpellier ACM SIGGRAPH? Where is the excitement? Where is the passion? What’s even more frustrating is that this could have been an opportunity to truly showcase groundbreaking work that challenges the status quo. Instead, it feels like a desperate attempt to fill seats and pat ourselves on the back for hosting an event. Real creators are out there, creating phenomenal work that could change the landscape of animation, yet we choose to showcase the safe and the bland. It’s time to demand more from events like SIGGRAPH. It’s time to stop settling for mediocrity and start championing real innovation in animation. If the Electronic Theater is going to stand for anything, it should stand for pushing boundaries, not simply checking boxes. Let’s not allow ourselves to be content with what we’re served. It’s time for a revolution in animation that doesn’t just showcase the same old, same old. We deserve better, and the art community deserves better. #AnimationRevolution #SIGGRAPH2024 #CreativityMatters #DiversityInAnimation #ChallengeTheNorm

Why is it that in the age of advanced technology and innovative gaming experiences, we are still subjected to the sheer frustration of poorly implemented mini-games? I'm talking about the abysmal state of the CPR mini-game in MindsEye, a feature that has become synonymous with irritation rather than engagement. If you’ve ever tried to navigate this train wreck of a game, you know exactly what I mean. Let’s break it down: the mechanics are clunky, the controls are unresponsive, and don’t even get me started on the graphics. This is 2023; we should expect seamless integration and fluid gameplay. Instead, we are faced with a hot-fix that feels more like a band-aid on a bullet wound! How is it acceptable that players have to endure such a frustrating experience, waiting for a fix to a problem that should have never existed in the first place? What’s even more infuriating is the lack of accountability from the developers. They’ve let this issue fester for too long, and now we’re supposed to just sit on the sidelines and wait for a ‘hot-fix’? How about some transparency? How about acknowledging that you dropped the ball on this one? Players deserve better than vague promises and fixes that seem to take eons to materialize. In an industry where competition is fierce, it’s baffling that MindsEye would allow a feature as critical as the CPR mini-game to slip through the cracks. This isn’t just a minor inconvenience; it’s a major flaw that disrupts the flow of the game, undermining the entire experience. Players are losing interest, and rightfully so! Why invest time and energy into something that’s clearly half-baked? And let’s talk about the community feedback. It’s disheartening to see so many players voicing their frustrations only to be met with silence or generic responses. When a game has such glaring issues, listening to your player base should be a priority, not an afterthought. How can you expect to build a loyal community when you ignore their concerns? At this point, it’s clear that MindsEye needs to step up its game. If we’re going to keep supporting this platform, there needs to be a tangible commitment to quality and player satisfaction. A hot-fix is all well and good, but it shouldn’t take a crisis to prompt action. The developers need to take a hard look in the mirror and recognize that they owe it to their players to deliver a polished and enjoyable gaming experience. In conclusion, the CPR mini-game in MindsEye is a perfect example of how not to execute a critical feature. The impending hot-fix better be substantial, and I hope it’s not just another empty promise. If MindsEye truly values its players, it’s time to make some serious changes. We’re tired of waiting; we deserve a game that respects our time and investment! #MindsEye #CPRminiGame #GameDevelopment #PlayerFrustration #FixTheGame

In early-stage start-ups, the pitch deck is often the first thing investors see. Sometimes, it’s the only thing. And yet, it rarely gets the same attention as the website or the socials. Most decks are pulled together last minute, with slides that feel rushed, messy, or just off. That’s where designers can really make a difference. The deck might seem like just another task, but it’s a chance to work on something strategic early on and help shape how the company is understood. It offers a rare opportunity to collaborate closely with copywriters, strategists and the founders to turn their vision into a clear and convincing story. Founders bring the vision, but more and more, design and brand teams are being asked to shape how that vision is told, and sold. So here are five handy things we’ve learned at SIDE ST for the next time you’re asked to design a deck. Think in context Designers stepping into pitch work should begin by understanding the full picture – who the deck is for, what outcomes it’s meant to drive and how it fits into the broader brand and business context. Their role isn’t just to make things look good, but to prioritise clarity over surface-level aesthetics. It’s about getting into the founders’ mindset, shaping visuals and copy around the message, and connecting with the intended audience. Every decision, from slide hierarchy to image selection, should reinforce the business goals behind the deck. Support the narrative Visuals are more subjective than words, and that’s exactly what gives them power. The right image can suggest an idea, reinforce a value, or subtly shift perception without a single word. Whether it’s hinting at accessibility, signalling innovation, or grounding the product in context, design plays a strategic role in how a company is understood. It gives designers the opportunity to take centre stage in the storytelling, shaping how the company is understood through visual choices. But that influence works both ways. Used thoughtlessly, visuals can distort the story, suggesting the wrong market, implying a different stage of maturity, or confusing people about the product itself. When used with care, they become a powerful design tool to sharpen the narrative and spark interest from the very first slide. Keep it real Stock photos can be tempting. They’re high-quality and easy to drop in, especially when the real images a start-up has can be grainy, unfinished, or simply not there yet. But in early-stage pitch decks, they often work against your client. Instead of supporting the story, they flatten it, and rarely reflect the actual team, product, or context. This is your chance as a designer to lean into what’s real, even if it’s a bit rough. Designers can elevate even scrappy assets with thoughtful framing and treatment, turning rough imagery into a strength. In early-stage storytelling, “real” often resonates more than “perfect.” Pay attention to the format Even if you’re brought in just to design the deck, don’t treat it as a standalone piece. It’s often the first brand touchpoint investors will see—but it won’t be the last. They’ll go on to check the website, scroll through social posts, and form an impression based on how it all fits together. Early-stage startups might not have full brand guidelines in place yet, but that doesn’t mean there’s no need for consistency. In fact, it gives designers a unique opportunity to lay the foundation. A strong, thoughtful deck can help shape the early visual language and give the team something to build on as the brand grows. Before you hit export For designers, the deck isn’t just another deliverable. It’s an early tool that shapes and impacts investor perception, internal alignment and founder confidence. It’s a strategic design moment to influence the trajectory of a company before it’s fully formed. Designers who understand the pressure, pace and uncertainty founders face at this stage are better equipped to deliver work that resonates. This is about more than simply polishing slides, it’s about helping early-stage teams tell a sharper, more human story when it matters most. Maor Ofek is founder of SIDE ST, a brand consultancy that works mainly with start-ups.  #sharpen #story #design #guide #startups