• Patch Notes #9: Xbox debuts its first handhelds, Hong Kong authorities ban a video game, and big hopes for Big Walk

    We did it gang. We completed another week in the impossible survival sim that is real life. Give yourself a appreciative pat on the back and gaze wistfully towards whatever adventures or blissful respite the weekend might bring.This week I've mostly been recovering from my birthday celebrations, which entailed a bountiful Korean Barbecue that left me with a rampant case of the meat sweats and a pub crawl around one of Manchester's finest suburbs. There was no time for video games, but that's not always a bad thing. Distance makes the heart grow fonder, after all.I was welcomed back to the imaginary office with a news bludgeon to the face. The headlines this week have come thick and fast, bringing hardware announcements, more layoffs, and some notable sales milestones. As always, there's a lot to digest, so let's venture once more into the fray. The first Xbox handhelds have finally arrivedvia Game Developer // Microsoft finally stopped flirting with the idea of launching a handheld this week and unveiled not one, but two devices called the ROG Xbox Ally and ROG Xbox Ally X. The former is pitched towards casual players, while the latter aims to entice hardcore video game aficionados. Both devices were designed in collaboration with Asus and will presumably retail at price points that reflect their respective innards. We don't actually know yet, mind, because Microsoft didn't actually state how much they'll cost. You have the feel that's where the company really needs to stick the landing here.Related:Switch 2 tops 3.5 million sales to deliver Nintendo's biggest console launchvia Game Developer // Four days. That's all it took for the Switch 2 to shift over 3.5 million units worldwide to deliver Nintendo's biggest console launch ever. The original Switch needed a month to reach 2.74 million sales by contrast, while the PS5 needed two months to sell 4.5 million units worldwide. Xbox sales remain a mystery because Microsoft just doesn't talk about that sort of thing anymore, which is decidedly frustrating for those oddballswho actually enjoy sifting through financial documents in search of those juicy juicy numbers.Inside the ‘Dragon Age’ Debacle That Gutted EA’s BioWare Studiovia Bloomberg// How do you kill a franchise like Dragon Age and leave a studio with the pedigree of BioWare in turmoil? According to a new report from Bloomberg, the answer will likely resonate with developers across the industry: corporate meddling. Sources speaking to the publication explained how Dragon Age: The Veilguard, which failed to meet the expectations of parent company EA, was in constant disarray because the American publisher couldn't decide whether it should be a live-service or single player title. Indecision from leadership within EA and an eventual pivot away from the live-service model only caused more confusion, with BioWare being told to implement foundational changes within impossible timelines. It's a story that's all the more alarming because of how familiar it feels.Related:Sony is making layoffs at Days Gone developer Bend Studiovia Game Developer // Sony has continued its Tony Award-winning tun as the Grim Reaper by cutting even more jobs within PlayStation Studios. Days Gone developer Bend Studio was the latest casualty, with the first-party developer confirming a number of employees were laid off just months after the cancellation of a live-service project. Sony didn't confirm how many people lost their jobs, but Bloomberg reporter Jason Schreier heard that around 40 peoplewere let go. Embracer CEO Lars Wingefors to become executive chair and focus on M&Avia Game Developer // Somewhere, in a deep dark corner of the world, the monkey's paw has curled. Embracer CEO Lars Wingefors, who demonstrated his leadership nous by spending years embarking on a colossal merger and acquisition spree only to immediately start downsizing, has announced he'll be stepping down as CEO. The catch? Wingefors is currently proposed to be appointed executive chair of the board of Embracer. In his new role, he'll apparently focus on strategic initiatives, capital allocation, and mergers and acquisitions. And people wonder why satire is dead. Related:Hong Kong Outlaws a Video Game, Saying It Promotes 'Armed Revolution'via The New York Times// National security police in Hong Kong have banned a Taiwanese video game called Reversed Front: Bonfire for supposedly "advocating armed revolution." Authorities in the region warned that anybody who downloads or recommends the online strategy title will face serious legal charges. The game has been pulled from Apple's marketplace in Hong Kong but is still available for download elsewhere. It was never available in mainland China. Developer ESC Taiwan, part of an group of volunteers who are vocal detractors of China's Communist Party, thanked Hong Kong authorities for the free publicity in a social media post and said the ban shows how political censorship remains prominent in the territory. RuneScape developer accused of ‘catering to American conservatism’ by rolling back Pride Month eventsvia PinkNews // Runescape developers inside Jagex have reportedly been left reeling after the studio decided to pivot away from Pride Month content to focus more on "what players wanted." Jagex CEO broke the news to staff with a post on an internal message board, prompting a rush of complaints—with many workers explaining the content was either already complete or easy to implement. Though Jagex is based in the UK, it's parent company CVC Capital Partners operates multiple companies in the United States. It's a situation that left one employee who spoke to PinkNews questioning whether the studio has caved to "American conservatism." SAG-AFTRA suspends strike and instructs union members to return to workvia Game Developer // It has taken almost a year, but performer union SAG-AFTRA has finally suspended strike action and instructed members to return to work. The decision comes after protracted negotiations with major studios who employ performers under the Interactive Media Agreement. SAG-AFTRA had been striking to secure better working conditions and AI protections for its members, and feels it has now secured a deal that will install vital "AI guardrails."A Switch 2 exclusive Splatoon spinoff was just shadow-announced on Nintendo Todayvia Game Developer // Nintendo did something peculiar this week when it unveiled a Splatoon spinoff out of the blue. That in itself might not sound too strange, but for a short window the announcement was only accessible via the company's new Nintendo Today mobile app. It's a situation that left people without access to the app questioning whether the news was even real. Nintendo Today prevented users from capturing screenshots or footage, only adding to the sense of confusion. It led to this reporter branding the move a "shadow announcement," which in turn left some of our readers perplexed. Can you ever announce and announcement? What does that term even mean? Food for thought. A wonderful new Big Walk trailer melted this reporter's heartvia House House//  The mad lads behind Untitled Goose Game are back with a new jaunt called Big Walk. This one has been on my radar for a while, but the studio finally debuted a gameplay overview during Summer Game Fest and it looks extraordinary in its purity. It's about walking and talking—and therein lies the charm. Players are forced to cooperate to navigate a lush open world, solve puzzles, and embark upon hijinks. Proximity-based communication is the core mechanic in Big Walk—whether that takes the form of voice chat, written text, hand signals, blazing flares, or pictograms—and it looks like it'll lead to all sorts of weird and wonderful antics. It's a pitch that cuts through because it's so unashamedly different, and there's a lot to love about that. I'm looking forward to this one.
    #patch #notes #xbox #debuts #its
    Patch Notes #9: Xbox debuts its first handhelds, Hong Kong authorities ban a video game, and big hopes for Big Walk
    We did it gang. We completed another week in the impossible survival sim that is real life. Give yourself a appreciative pat on the back and gaze wistfully towards whatever adventures or blissful respite the weekend might bring.This week I've mostly been recovering from my birthday celebrations, which entailed a bountiful Korean Barbecue that left me with a rampant case of the meat sweats and a pub crawl around one of Manchester's finest suburbs. There was no time for video games, but that's not always a bad thing. Distance makes the heart grow fonder, after all.I was welcomed back to the imaginary office with a news bludgeon to the face. The headlines this week have come thick and fast, bringing hardware announcements, more layoffs, and some notable sales milestones. As always, there's a lot to digest, so let's venture once more into the fray. The first Xbox handhelds have finally arrivedvia Game Developer // Microsoft finally stopped flirting with the idea of launching a handheld this week and unveiled not one, but two devices called the ROG Xbox Ally and ROG Xbox Ally X. The former is pitched towards casual players, while the latter aims to entice hardcore video game aficionados. Both devices were designed in collaboration with Asus and will presumably retail at price points that reflect their respective innards. We don't actually know yet, mind, because Microsoft didn't actually state how much they'll cost. You have the feel that's where the company really needs to stick the landing here.Related:Switch 2 tops 3.5 million sales to deliver Nintendo's biggest console launchvia Game Developer // Four days. That's all it took for the Switch 2 to shift over 3.5 million units worldwide to deliver Nintendo's biggest console launch ever. The original Switch needed a month to reach 2.74 million sales by contrast, while the PS5 needed two months to sell 4.5 million units worldwide. Xbox sales remain a mystery because Microsoft just doesn't talk about that sort of thing anymore, which is decidedly frustrating for those oddballswho actually enjoy sifting through financial documents in search of those juicy juicy numbers.Inside the ‘Dragon Age’ Debacle That Gutted EA’s BioWare Studiovia Bloomberg// How do you kill a franchise like Dragon Age and leave a studio with the pedigree of BioWare in turmoil? According to a new report from Bloomberg, the answer will likely resonate with developers across the industry: corporate meddling. Sources speaking to the publication explained how Dragon Age: The Veilguard, which failed to meet the expectations of parent company EA, was in constant disarray because the American publisher couldn't decide whether it should be a live-service or single player title. Indecision from leadership within EA and an eventual pivot away from the live-service model only caused more confusion, with BioWare being told to implement foundational changes within impossible timelines. It's a story that's all the more alarming because of how familiar it feels.Related:Sony is making layoffs at Days Gone developer Bend Studiovia Game Developer // Sony has continued its Tony Award-winning tun as the Grim Reaper by cutting even more jobs within PlayStation Studios. Days Gone developer Bend Studio was the latest casualty, with the first-party developer confirming a number of employees were laid off just months after the cancellation of a live-service project. Sony didn't confirm how many people lost their jobs, but Bloomberg reporter Jason Schreier heard that around 40 peoplewere let go. Embracer CEO Lars Wingefors to become executive chair and focus on M&Avia Game Developer // Somewhere, in a deep dark corner of the world, the monkey's paw has curled. Embracer CEO Lars Wingefors, who demonstrated his leadership nous by spending years embarking on a colossal merger and acquisition spree only to immediately start downsizing, has announced he'll be stepping down as CEO. The catch? Wingefors is currently proposed to be appointed executive chair of the board of Embracer. In his new role, he'll apparently focus on strategic initiatives, capital allocation, and mergers and acquisitions. And people wonder why satire is dead. Related:Hong Kong Outlaws a Video Game, Saying It Promotes 'Armed Revolution'via The New York Times// National security police in Hong Kong have banned a Taiwanese video game called Reversed Front: Bonfire for supposedly "advocating armed revolution." Authorities in the region warned that anybody who downloads or recommends the online strategy title will face serious legal charges. The game has been pulled from Apple's marketplace in Hong Kong but is still available for download elsewhere. It was never available in mainland China. Developer ESC Taiwan, part of an group of volunteers who are vocal detractors of China's Communist Party, thanked Hong Kong authorities for the free publicity in a social media post and said the ban shows how political censorship remains prominent in the territory. RuneScape developer accused of ‘catering to American conservatism’ by rolling back Pride Month eventsvia PinkNews // Runescape developers inside Jagex have reportedly been left reeling after the studio decided to pivot away from Pride Month content to focus more on "what players wanted." Jagex CEO broke the news to staff with a post on an internal message board, prompting a rush of complaints—with many workers explaining the content was either already complete or easy to implement. Though Jagex is based in the UK, it's parent company CVC Capital Partners operates multiple companies in the United States. It's a situation that left one employee who spoke to PinkNews questioning whether the studio has caved to "American conservatism." SAG-AFTRA suspends strike and instructs union members to return to workvia Game Developer // It has taken almost a year, but performer union SAG-AFTRA has finally suspended strike action and instructed members to return to work. The decision comes after protracted negotiations with major studios who employ performers under the Interactive Media Agreement. SAG-AFTRA had been striking to secure better working conditions and AI protections for its members, and feels it has now secured a deal that will install vital "AI guardrails."A Switch 2 exclusive Splatoon spinoff was just shadow-announced on Nintendo Todayvia Game Developer // Nintendo did something peculiar this week when it unveiled a Splatoon spinoff out of the blue. That in itself might not sound too strange, but for a short window the announcement was only accessible via the company's new Nintendo Today mobile app. It's a situation that left people without access to the app questioning whether the news was even real. Nintendo Today prevented users from capturing screenshots or footage, only adding to the sense of confusion. It led to this reporter branding the move a "shadow announcement," which in turn left some of our readers perplexed. Can you ever announce and announcement? What does that term even mean? Food for thought. A wonderful new Big Walk trailer melted this reporter's heartvia House House//  The mad lads behind Untitled Goose Game are back with a new jaunt called Big Walk. This one has been on my radar for a while, but the studio finally debuted a gameplay overview during Summer Game Fest and it looks extraordinary in its purity. It's about walking and talking—and therein lies the charm. Players are forced to cooperate to navigate a lush open world, solve puzzles, and embark upon hijinks. Proximity-based communication is the core mechanic in Big Walk—whether that takes the form of voice chat, written text, hand signals, blazing flares, or pictograms—and it looks like it'll lead to all sorts of weird and wonderful antics. It's a pitch that cuts through because it's so unashamedly different, and there's a lot to love about that. I'm looking forward to this one. #patch #notes #xbox #debuts #its
    WWW.GAMEDEVELOPER.COM
    Patch Notes #9: Xbox debuts its first handhelds, Hong Kong authorities ban a video game, and big hopes for Big Walk
    We did it gang. We completed another week in the impossible survival sim that is real life. Give yourself a appreciative pat on the back and gaze wistfully towards whatever adventures or blissful respite the weekend might bring.This week I've mostly been recovering from my birthday celebrations, which entailed a bountiful Korean Barbecue that left me with a rampant case of the meat sweats and a pub crawl around one of Manchester's finest suburbs. There was no time for video games, but that's not always a bad thing. Distance makes the heart grow fonder, after all.I was welcomed back to the imaginary office with a news bludgeon to the face. The headlines this week have come thick and fast, bringing hardware announcements, more layoffs, and some notable sales milestones. As always, there's a lot to digest, so let's venture once more into the fray. The first Xbox handhelds have finally arrivedvia Game Developer // Microsoft finally stopped flirting with the idea of launching a handheld this week and unveiled not one, but two devices called the ROG Xbox Ally and ROG Xbox Ally X. The former is pitched towards casual players, while the latter aims to entice hardcore video game aficionados. Both devices were designed in collaboration with Asus and will presumably retail at price points that reflect their respective innards. We don't actually know yet, mind, because Microsoft didn't actually state how much they'll cost. You have the feel that's where the company really needs to stick the landing here.Related:Switch 2 tops 3.5 million sales to deliver Nintendo's biggest console launchvia Game Developer // Four days. That's all it took for the Switch 2 to shift over 3.5 million units worldwide to deliver Nintendo's biggest console launch ever. The original Switch needed a month to reach 2.74 million sales by contrast, while the PS5 needed two months to sell 4.5 million units worldwide. Xbox sales remain a mystery because Microsoft just doesn't talk about that sort of thing anymore, which is decidedly frustrating for those oddballs (read: this writer) who actually enjoy sifting through financial documents in search of those juicy juicy numbers.Inside the ‘Dragon Age’ Debacle That Gutted EA’s BioWare Studiovia Bloomberg (paywalled) // How do you kill a franchise like Dragon Age and leave a studio with the pedigree of BioWare in turmoil? According to a new report from Bloomberg, the answer will likely resonate with developers across the industry: corporate meddling. Sources speaking to the publication explained how Dragon Age: The Veilguard, which failed to meet the expectations of parent company EA, was in constant disarray because the American publisher couldn't decide whether it should be a live-service or single player title. Indecision from leadership within EA and an eventual pivot away from the live-service model only caused more confusion, with BioWare being told to implement foundational changes within impossible timelines. It's a story that's all the more alarming because of how familiar it feels.Related:Sony is making layoffs at Days Gone developer Bend Studiovia Game Developer // Sony has continued its Tony Award-winning tun as the Grim Reaper by cutting even more jobs within PlayStation Studios. Days Gone developer Bend Studio was the latest casualty, with the first-party developer confirming a number of employees were laid off just months after the cancellation of a live-service project. Sony didn't confirm how many people lost their jobs, but Bloomberg reporter Jason Schreier heard that around 40 people (roughly 30 percent of the studio's headcount) were let go. Embracer CEO Lars Wingefors to become executive chair and focus on M&Avia Game Developer // Somewhere, in a deep dark corner of the world, the monkey's paw has curled. Embracer CEO Lars Wingefors, who demonstrated his leadership nous by spending years embarking on a colossal merger and acquisition spree only to immediately start downsizing, has announced he'll be stepping down as CEO. The catch? Wingefors is currently proposed to be appointed executive chair of the board of Embracer. In his new role, he'll apparently focus on strategic initiatives, capital allocation, and mergers and acquisitions. And people wonder why satire is dead. Related:Hong Kong Outlaws a Video Game, Saying It Promotes 'Armed Revolution'via The New York Times (paywalled) // National security police in Hong Kong have banned a Taiwanese video game called Reversed Front: Bonfire for supposedly "advocating armed revolution." Authorities in the region warned that anybody who downloads or recommends the online strategy title will face serious legal charges. The game has been pulled from Apple's marketplace in Hong Kong but is still available for download elsewhere. It was never available in mainland China. Developer ESC Taiwan, part of an group of volunteers who are vocal detractors of China's Communist Party, thanked Hong Kong authorities for the free publicity in a social media post and said the ban shows how political censorship remains prominent in the territory. RuneScape developer accused of ‘catering to American conservatism’ by rolling back Pride Month eventsvia PinkNews // Runescape developers inside Jagex have reportedly been left reeling after the studio decided to pivot away from Pride Month content to focus more on "what players wanted." Jagex CEO broke the news to staff with a post on an internal message board, prompting a rush of complaints—with many workers explaining the content was either already complete or easy to implement. Though Jagex is based in the UK, it's parent company CVC Capital Partners operates multiple companies in the United States. It's a situation that left one employee who spoke to PinkNews questioning whether the studio has caved to "American conservatism." SAG-AFTRA suspends strike and instructs union members to return to workvia Game Developer // It has taken almost a year, but performer union SAG-AFTRA has finally suspended strike action and instructed members to return to work. The decision comes after protracted negotiations with major studios who employ performers under the Interactive Media Agreement. SAG-AFTRA had been striking to secure better working conditions and AI protections for its members, and feels it has now secured a deal that will install vital "AI guardrails."A Switch 2 exclusive Splatoon spinoff was just shadow-announced on Nintendo Todayvia Game Developer // Nintendo did something peculiar this week when it unveiled a Splatoon spinoff out of the blue. That in itself might not sound too strange, but for a short window the announcement was only accessible via the company's new Nintendo Today mobile app. It's a situation that left people without access to the app questioning whether the news was even real. Nintendo Today prevented users from capturing screenshots or footage, only adding to the sense of confusion. It led to this reporter branding the move a "shadow announcement," which in turn left some of our readers perplexed. Can you ever announce and announcement? What does that term even mean? Food for thought. A wonderful new Big Walk trailer melted this reporter's heartvia House House (YouTube) //  The mad lads behind Untitled Goose Game are back with a new jaunt called Big Walk. This one has been on my radar for a while, but the studio finally debuted a gameplay overview during Summer Game Fest and it looks extraordinary in its purity. It's about walking and talking—and therein lies the charm. Players are forced to cooperate to navigate a lush open world, solve puzzles, and embark upon hijinks. Proximity-based communication is the core mechanic in Big Walk—whether that takes the form of voice chat, written text, hand signals, blazing flares, or pictograms—and it looks like it'll lead to all sorts of weird and wonderful antics. It's a pitch that cuts through because it's so unashamedly different, and there's a lot to love about that. I'm looking forward to this one.
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  • What happens to DOGE without Elon Musk?

    Elon Musk may be gone from the Trump administration — and his friendship status with President Donald Trump may be at best uncertain — but his whirlwind stint in government certainly left its imprint. The Department of Government Efficiency, his pet government-slashing project, remains entrenched in Washington. During his 130-day tenure, Musk led DOGE in eliminating about 260,000 federal employee jobs and gutting agencies supporting scientific research and humanitarian aid. But to date, DOGE claims to have saved the government billion — well short of its ambitioustarget of cutting at least trillion from the federal budget. And with Musk’s departure still fresh, there are reports that the federal government is trying to rehire federal workers who quit or were let go. For Elaine Kamarck, senior fellow at the Brookings Institution, DOGE’s tactics will likely end up being disastrous in the long run. “DOGE came in with these huge cuts, which were not attached to a plan,” she told Today, Explained co-host Sean Rameswaram. Kamarck knows all about making government more efficient. In the 1990s, she ran the Clinton administration’s Reinventing Government program. “I was Elon Musk,” she told Today, Explained. With the benefit of that experience, she assesses Musk’s record at DOGE, and what, if anything, the billionaire’s loud efforts at cutting government spending added up to. Below is an excerpt of the conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify.
    What do you think Elon Musk’s legacy is? Well, he will not have totally, radically reshaped the federal government. Absolutely not. In fact, there’s a high probability that on January 20, 2029, when the next president takes over, the federal government is about the same size as it is now, and is probably doing the same stuff that it’s doing now. What he did manage to do was insert chaos, fear, and loathing into the federal workforce. There was reporting in the Washington Post late last week that these cuts were so ineffective that the White House is actually reaching out to various federal employees who were laid off and asking them to come back, from the FDA to the IRS to even USAID. Which cuts are sticking at this point and which ones aren’t?First of all, in a lot of cases, people went to court and the courts have reversed those earlier decisions. So the first thing that happened is, courts said, “No, no, no, you can’t do it this way. You have to bring them back.” The second thing that happened is that Cabinet officers started to get confirmed by the Senate. And remember that a lot of the most spectacular DOGE stuff was happening in February. In February, these Cabinet secretaries were preparing for their Senate hearings. They weren’t on the job. Now that their Cabinet secretary’s home, what’s happening is they’re looking at these cuts and they’re saying, “No, no, no! We can’t live with these cuts because we have a mission to do.”As the government tries to hire back the people they fired, they’re going to have a tough time, and they’re going to have a tough time for two reasons. First of all, they treated them like dirt, and they’ve said a lot of insulting things. Second, most of the people who work for the federal government are highly skilled. They’re not paper pushers. We have computers to push our paper, right? They’re scientists. They’re engineers. They’re people with high skills, and guess what? They can get jobs outside the government. So there’s going to be real lasting damage to the government from the way they did this. And it’s analogous to the lasting damage that they’re causing at universities, where we now have top scientists who used to invent great cures for cancer and things like that, deciding to go find jobs in Europe because this culture has gotten so bad.What happens to this agency now? Who’s in charge of it?Well, what they’ve done is DOGE employees have been embedded in each of the organizations in the government, okay? And they basically — and the president himself has said this — they basically report to the Cabinet secretaries. So if you are in the Transportation Department, you have to make sure that Sean Duffy, who’s the secretary of transportation, agrees with you on what you want to do. And Sean Duffy has already had a fight during a Cabinet meeting with Elon Musk. You know that he has not been thrilled with the advice he’s gotten from DOGE. So from now on, DOGE is going to have to work hand in hand with Donald Trump’s appointed leaders.And just to bring this around to what we’re here talking about now, they’re in this huge fight over wasteful spending with the so-called big, beautiful bill. Does this just look like the government as usual, ultimately?It’s actually worse than normal. Because the deficit impacts are bigger than normal. It’s adding more to the deficit than previous bills have done. And the second reason it’s worse than normal is that everybody is still living in a fantasy world. And the fantasy world says that somehow we can deal with our deficits by cutting waste, fraud, and abuse. That is pure nonsense. Let me say it: pure nonsense.Where does most of the government money go? Does it go to some bureaucrats sitting on Pennsylvania Avenue? It goes to us. It goes to your grandmother and her Social Security and her Medicare. It goes to veterans in veterans benefits. It goes to Americans. That’s why it’s so hard to cut it. It’s so hard to cut it because it’s us. And people are living on it. Now, there’s a whole other topic that nobody talks about, and it’s called entitlement reform, right? Could we reform Social Security? Could we make the retirement age go from 67 to 68? That would save a lot of money. Could we change the cost of living? Nobody, nobody, nobody is talking about that. And that’s because we are in this crazy, polarized environment where we can no longer have serious conversations about serious issues. See More:
    #what #happens #doge #without #elon
    What happens to DOGE without Elon Musk?
    Elon Musk may be gone from the Trump administration — and his friendship status with President Donald Trump may be at best uncertain — but his whirlwind stint in government certainly left its imprint. The Department of Government Efficiency, his pet government-slashing project, remains entrenched in Washington. During his 130-day tenure, Musk led DOGE in eliminating about 260,000 federal employee jobs and gutting agencies supporting scientific research and humanitarian aid. But to date, DOGE claims to have saved the government billion — well short of its ambitioustarget of cutting at least trillion from the federal budget. And with Musk’s departure still fresh, there are reports that the federal government is trying to rehire federal workers who quit or were let go. For Elaine Kamarck, senior fellow at the Brookings Institution, DOGE’s tactics will likely end up being disastrous in the long run. “DOGE came in with these huge cuts, which were not attached to a plan,” she told Today, Explained co-host Sean Rameswaram. Kamarck knows all about making government more efficient. In the 1990s, she ran the Clinton administration’s Reinventing Government program. “I was Elon Musk,” she told Today, Explained. With the benefit of that experience, she assesses Musk’s record at DOGE, and what, if anything, the billionaire’s loud efforts at cutting government spending added up to. Below is an excerpt of the conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify. What do you think Elon Musk’s legacy is? Well, he will not have totally, radically reshaped the federal government. Absolutely not. In fact, there’s a high probability that on January 20, 2029, when the next president takes over, the federal government is about the same size as it is now, and is probably doing the same stuff that it’s doing now. What he did manage to do was insert chaos, fear, and loathing into the federal workforce. There was reporting in the Washington Post late last week that these cuts were so ineffective that the White House is actually reaching out to various federal employees who were laid off and asking them to come back, from the FDA to the IRS to even USAID. Which cuts are sticking at this point and which ones aren’t?First of all, in a lot of cases, people went to court and the courts have reversed those earlier decisions. So the first thing that happened is, courts said, “No, no, no, you can’t do it this way. You have to bring them back.” The second thing that happened is that Cabinet officers started to get confirmed by the Senate. And remember that a lot of the most spectacular DOGE stuff was happening in February. In February, these Cabinet secretaries were preparing for their Senate hearings. They weren’t on the job. Now that their Cabinet secretary’s home, what’s happening is they’re looking at these cuts and they’re saying, “No, no, no! We can’t live with these cuts because we have a mission to do.”As the government tries to hire back the people they fired, they’re going to have a tough time, and they’re going to have a tough time for two reasons. First of all, they treated them like dirt, and they’ve said a lot of insulting things. Second, most of the people who work for the federal government are highly skilled. They’re not paper pushers. We have computers to push our paper, right? They’re scientists. They’re engineers. They’re people with high skills, and guess what? They can get jobs outside the government. So there’s going to be real lasting damage to the government from the way they did this. And it’s analogous to the lasting damage that they’re causing at universities, where we now have top scientists who used to invent great cures for cancer and things like that, deciding to go find jobs in Europe because this culture has gotten so bad.What happens to this agency now? Who’s in charge of it?Well, what they’ve done is DOGE employees have been embedded in each of the organizations in the government, okay? And they basically — and the president himself has said this — they basically report to the Cabinet secretaries. So if you are in the Transportation Department, you have to make sure that Sean Duffy, who’s the secretary of transportation, agrees with you on what you want to do. And Sean Duffy has already had a fight during a Cabinet meeting with Elon Musk. You know that he has not been thrilled with the advice he’s gotten from DOGE. So from now on, DOGE is going to have to work hand in hand with Donald Trump’s appointed leaders.And just to bring this around to what we’re here talking about now, they’re in this huge fight over wasteful spending with the so-called big, beautiful bill. Does this just look like the government as usual, ultimately?It’s actually worse than normal. Because the deficit impacts are bigger than normal. It’s adding more to the deficit than previous bills have done. And the second reason it’s worse than normal is that everybody is still living in a fantasy world. And the fantasy world says that somehow we can deal with our deficits by cutting waste, fraud, and abuse. That is pure nonsense. Let me say it: pure nonsense.Where does most of the government money go? Does it go to some bureaucrats sitting on Pennsylvania Avenue? It goes to us. It goes to your grandmother and her Social Security and her Medicare. It goes to veterans in veterans benefits. It goes to Americans. That’s why it’s so hard to cut it. It’s so hard to cut it because it’s us. And people are living on it. Now, there’s a whole other topic that nobody talks about, and it’s called entitlement reform, right? Could we reform Social Security? Could we make the retirement age go from 67 to 68? That would save a lot of money. Could we change the cost of living? Nobody, nobody, nobody is talking about that. And that’s because we are in this crazy, polarized environment where we can no longer have serious conversations about serious issues. See More: #what #happens #doge #without #elon
    WWW.VOX.COM
    What happens to DOGE without Elon Musk?
    Elon Musk may be gone from the Trump administration — and his friendship status with President Donald Trump may be at best uncertain — but his whirlwind stint in government certainly left its imprint. The Department of Government Efficiency (DOGE), his pet government-slashing project, remains entrenched in Washington. During his 130-day tenure, Musk led DOGE in eliminating about 260,000 federal employee jobs and gutting agencies supporting scientific research and humanitarian aid. But to date, DOGE claims to have saved the government $180 billion — well short of its ambitious (and frankly never realistic) target of cutting at least $2 trillion from the federal budget. And with Musk’s departure still fresh, there are reports that the federal government is trying to rehire federal workers who quit or were let go. For Elaine Kamarck, senior fellow at the Brookings Institution, DOGE’s tactics will likely end up being disastrous in the long run. “DOGE came in with these huge cuts, which were not attached to a plan,” she told Today, Explained co-host Sean Rameswaram. Kamarck knows all about making government more efficient. In the 1990s, she ran the Clinton administration’s Reinventing Government program. “I was Elon Musk,” she told Today, Explained. With the benefit of that experience, she assesses Musk’s record at DOGE, and what, if anything, the billionaire’s loud efforts at cutting government spending added up to. Below is an excerpt of the conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify. What do you think Elon Musk’s legacy is? Well, he will not have totally, radically reshaped the federal government. Absolutely not. In fact, there’s a high probability that on January 20, 2029, when the next president takes over, the federal government is about the same size as it is now, and is probably doing the same stuff that it’s doing now. What he did manage to do was insert chaos, fear, and loathing into the federal workforce. There was reporting in the Washington Post late last week that these cuts were so ineffective that the White House is actually reaching out to various federal employees who were laid off and asking them to come back, from the FDA to the IRS to even USAID. Which cuts are sticking at this point and which ones aren’t?First of all, in a lot of cases, people went to court and the courts have reversed those earlier decisions. So the first thing that happened is, courts said, “No, no, no, you can’t do it this way. You have to bring them back.” The second thing that happened is that Cabinet officers started to get confirmed by the Senate. And remember that a lot of the most spectacular DOGE stuff was happening in February. In February, these Cabinet secretaries were preparing for their Senate hearings. They weren’t on the job. Now that their Cabinet secretary’s home, what’s happening is they’re looking at these cuts and they’re saying, “No, no, no! We can’t live with these cuts because we have a mission to do.”As the government tries to hire back the people they fired, they’re going to have a tough time, and they’re going to have a tough time for two reasons. First of all, they treated them like dirt, and they’ve said a lot of insulting things. Second, most of the people who work for the federal government are highly skilled. They’re not paper pushers. We have computers to push our paper, right? They’re scientists. They’re engineers. They’re people with high skills, and guess what? They can get jobs outside the government. So there’s going to be real lasting damage to the government from the way they did this. And it’s analogous to the lasting damage that they’re causing at universities, where we now have top scientists who used to invent great cures for cancer and things like that, deciding to go find jobs in Europe because this culture has gotten so bad.What happens to this agency now? Who’s in charge of it?Well, what they’ve done is DOGE employees have been embedded in each of the organizations in the government, okay? And they basically — and the president himself has said this — they basically report to the Cabinet secretaries. So if you are in the Transportation Department, you have to make sure that Sean Duffy, who’s the secretary of transportation, agrees with you on what you want to do. And Sean Duffy has already had a fight during a Cabinet meeting with Elon Musk. You know that he has not been thrilled with the advice he’s gotten from DOGE. So from now on, DOGE is going to have to work hand in hand with Donald Trump’s appointed leaders.And just to bring this around to what we’re here talking about now, they’re in this huge fight over wasteful spending with the so-called big, beautiful bill. Does this just look like the government as usual, ultimately?It’s actually worse than normal. Because the deficit impacts are bigger than normal. It’s adding more to the deficit than previous bills have done. And the second reason it’s worse than normal is that everybody is still living in a fantasy world. And the fantasy world says that somehow we can deal with our deficits by cutting waste, fraud, and abuse. That is pure nonsense. Let me say it: pure nonsense.Where does most of the government money go? Does it go to some bureaucrats sitting on Pennsylvania Avenue? It goes to us. It goes to your grandmother and her Social Security and her Medicare. It goes to veterans in veterans benefits. It goes to Americans. That’s why it’s so hard to cut it. It’s so hard to cut it because it’s us. And people are living on it. Now, there’s a whole other topic that nobody talks about, and it’s called entitlement reform, right? Could we reform Social Security? Could we make the retirement age go from 67 to 68? That would save a lot of money. Could we change the cost of living? Nobody, nobody, nobody is talking about that. And that’s because we are in this crazy, polarized environment where we can no longer have serious conversations about serious issues. See More:
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  • Elon Musk Declares That He's "Immediately" Cutting Off NASA's Access to Space

    Billionaire Elon Musk has countered president Donald Trump's threat to "terminate Elon’s Governmental Subsidies and Contracts," in spectacular fashion: by threatening to cut off the United States' access to outer space."In light of the President’s statement about cancellation of my government contracts, SpaceX will begin decommissioning its Dragon spacecraft immediately," Musk tweeted.But it didn't take him long to blink. A few hours later — and after the publication of this story — Musk reversed course, agreeing to "cool off" and saying that "we won't decommission Dragon."That's not surprising. As executives at SpaceX no doubt desperately tried to explain to him after the dustup, the company would be in terrible danger without all the money it gets from NASA.And if Musk were to make good on his threat, the United States' space program could experience a setback of epic proportions. SpaceX's Dragon spacecraft has quickly become the de facto method for NASA astronauts to travel to the International Space Station.In other words, the threat could prevent American astronauts from visiting the space station — especially considering that the only other American option, Boeing's Starliner, is likely still years away from becoming a viable alternative, if ever.It was a significant escalation in a major falling out between the world's most powerful man and its richest one. The pair have been openly feuding about Trump's so-called "big, beautiful bill," culminating in threats and personal attacks.The collateral damage of the feud could be enormous, particularly for the US space program.Ars Technica's Eric Berger suggested that Trump ripping up Musk's government contracts "would both end the International Space Station and simultaneously provide no way to safely deorbit it.""This just gets better and better," Musk replied in a laughing emoji-laden tweet. "Go ahead, make my day…"The news comes after the Trump administration abruptly pulled its nominee for the NASA administrator role, Jared Isaacman.Isaacman, who was hand-picked by Musk, has been to space twice with the help of SpaceX.The news greatly angered Musk, causing him to go on a crusade against Trump's tax bill.Musk's latest threats to decommission SpaceX's Dragon spacecraft could put the Trump administration and NASA in an extremely unfortunate position. Apart from Boeing's much-maligned Starliner, which has yet to complete a successful crewed mission to the ISS, the only alternative to send astronauts to the space station is Russia's Soyuz spacecraft.While the station's days are already numbered — NASA recently awarded SpaceX a contract to decommission the orbital lab in 2030 — continuing operations could prove extremely difficult without Dragon.But whether Musk will make good on his threat remains to be seen, especially considering the billionaire has a lengthy track record of making empty promises.Apart from vowing to decommission Dragon, Musk also attempted to smear Trump's name by arguing that he's "in the Epstein files.""This is the real reason they have not been made public," he tweeted. "Have a nice day, DJT!"Musk is clearly out for blood, even officially calling for Trump to be impeached and replaced by his vice president JD Vance.Who will emerge victorious is anybody's guess. If there's one certainty, it won't be NASA. The agency is expected to be hit by brutal cuts that could lay waste to dozens of space missions.Share This Article
    #elon #musk #declares #that #he039s
    Elon Musk Declares That He's "Immediately" Cutting Off NASA's Access to Space
    Billionaire Elon Musk has countered president Donald Trump's threat to "terminate Elon’s Governmental Subsidies and Contracts," in spectacular fashion: by threatening to cut off the United States' access to outer space."In light of the President’s statement about cancellation of my government contracts, SpaceX will begin decommissioning its Dragon spacecraft immediately," Musk tweeted.But it didn't take him long to blink. A few hours later — and after the publication of this story — Musk reversed course, agreeing to "cool off" and saying that "we won't decommission Dragon."That's not surprising. As executives at SpaceX no doubt desperately tried to explain to him after the dustup, the company would be in terrible danger without all the money it gets from NASA.And if Musk were to make good on his threat, the United States' space program could experience a setback of epic proportions. SpaceX's Dragon spacecraft has quickly become the de facto method for NASA astronauts to travel to the International Space Station.In other words, the threat could prevent American astronauts from visiting the space station — especially considering that the only other American option, Boeing's Starliner, is likely still years away from becoming a viable alternative, if ever.It was a significant escalation in a major falling out between the world's most powerful man and its richest one. The pair have been openly feuding about Trump's so-called "big, beautiful bill," culminating in threats and personal attacks.The collateral damage of the feud could be enormous, particularly for the US space program.Ars Technica's Eric Berger suggested that Trump ripping up Musk's government contracts "would both end the International Space Station and simultaneously provide no way to safely deorbit it.""This just gets better and better," Musk replied in a laughing emoji-laden tweet. "Go ahead, make my day…"The news comes after the Trump administration abruptly pulled its nominee for the NASA administrator role, Jared Isaacman.Isaacman, who was hand-picked by Musk, has been to space twice with the help of SpaceX.The news greatly angered Musk, causing him to go on a crusade against Trump's tax bill.Musk's latest threats to decommission SpaceX's Dragon spacecraft could put the Trump administration and NASA in an extremely unfortunate position. Apart from Boeing's much-maligned Starliner, which has yet to complete a successful crewed mission to the ISS, the only alternative to send astronauts to the space station is Russia's Soyuz spacecraft.While the station's days are already numbered — NASA recently awarded SpaceX a contract to decommission the orbital lab in 2030 — continuing operations could prove extremely difficult without Dragon.But whether Musk will make good on his threat remains to be seen, especially considering the billionaire has a lengthy track record of making empty promises.Apart from vowing to decommission Dragon, Musk also attempted to smear Trump's name by arguing that he's "in the Epstein files.""This is the real reason they have not been made public," he tweeted. "Have a nice day, DJT!"Musk is clearly out for blood, even officially calling for Trump to be impeached and replaced by his vice president JD Vance.Who will emerge victorious is anybody's guess. If there's one certainty, it won't be NASA. The agency is expected to be hit by brutal cuts that could lay waste to dozens of space missions.Share This Article #elon #musk #declares #that #he039s
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    Elon Musk Declares That He's "Immediately" Cutting Off NASA's Access to Space
    Billionaire Elon Musk has countered president Donald Trump's threat to "terminate Elon’s Governmental Subsidies and Contracts," in spectacular fashion: by threatening to cut off the United States' access to outer space."In light of the President’s statement about cancellation of my government contracts, SpaceX will begin decommissioning its Dragon spacecraft immediately," Musk tweeted.But it didn't take him long to blink. A few hours later — and after the publication of this story — Musk reversed course, agreeing to "cool off" and saying that "we won't decommission Dragon."That's not surprising. As executives at SpaceX no doubt desperately tried to explain to him after the dustup, the company would be in terrible danger without all the money it gets from NASA.And if Musk were to make good on his threat, the United States' space program could experience a setback of epic proportions. SpaceX's Dragon spacecraft has quickly become the de facto method for NASA astronauts to travel to the International Space Station.In other words, the threat could prevent American astronauts from visiting the space station — especially considering that the only other American option, Boeing's Starliner, is likely still years away from becoming a viable alternative, if ever.It was a significant escalation in a major falling out between the world's most powerful man and its richest one. The pair have been openly feuding about Trump's so-called "big, beautiful bill," culminating in threats and personal attacks.The collateral damage of the feud could be enormous, particularly for the US space program.Ars Technica's Eric Berger suggested that Trump ripping up Musk's government contracts "would both end the International Space Station and simultaneously provide no way to safely deorbit it.""This just gets better and better," Musk replied in a laughing emoji-laden tweet. "Go ahead, make my day…"The news comes after the Trump administration abruptly pulled its nominee for the NASA administrator role, Jared Isaacman.Isaacman, who was hand-picked by Musk, has been to space twice with the help of SpaceX.The news greatly angered Musk, causing him to go on a crusade against Trump's tax bill.Musk's latest threats to decommission SpaceX's Dragon spacecraft could put the Trump administration and NASA in an extremely unfortunate position. Apart from Boeing's much-maligned Starliner, which has yet to complete a successful crewed mission to the ISS, the only alternative to send astronauts to the space station is Russia's Soyuz spacecraft.While the station's days are already numbered — NASA recently awarded SpaceX a contract to decommission the orbital lab in 2030 — continuing operations could prove extremely difficult without Dragon.But whether Musk will make good on his threat remains to be seen, especially considering the billionaire has a lengthy track record of making empty promises.Apart from vowing to decommission Dragon, Musk also attempted to smear Trump's name by arguing that he's "in the Epstein files.""This is the real reason they have not been made public," he tweeted. "Have a nice day, DJT!"Musk is clearly out for blood, even officially calling for Trump to be impeached and replaced by his vice president JD Vance.Who will emerge victorious is anybody's guess. If there's one certainty, it won't be NASA. The agency is expected to be hit by brutal cuts that could lay waste to dozens of space missions.Share This Article
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  • Is NASA Ready for Death in Space?

    June 3, 20255 min readAre We Ready for Death in Space?NASA has quietly taken steps to prepare for a death in space. We need to ask how nations will deal with this inevitability now, as more people start traveling off the planetBy Peter Cummings edited by Lee Billings SciePro/Science Photo Library/Getty ImagesIn 2012 NASA stealthily slipped a morgue into orbit.No press release. No fanfare. Just a sealed, soft-sided pouch tucked in a cargo shipment to the International Space Stationalongside freeze-dried meals and scientific gear. Officially, it was called the Human Remains Containment Unit. To the untrained eye it looked like a shipping bag for frozen cargo. But to NASA it marked something far more sobering: a major advance in preparing for death beyond Earth.As a kid, I obsessed over how astronauts went to the bathroom in zero gravity. Now, decades later, as a forensic pathologist and a perennial applicant to NASA’s astronaut corps, I find myself fixated on a darker, more haunting question:On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.What would happen if an astronaut died out there? Would they be brought home, or would they be left behind? If they expired on some other world, would that be their final resting place? If they passed away on a spacecraft or space station, would their remains be cast off into orbit—or sent on an escape-velocity voyage to the interstellar void?NASA, it turns out, has begun working out most of these answers. And none too soon. Because the question itself is no longer if someone will die in space—but when.A Graying CorpsNo astronaut has ever died of natural causes off-world. In 1971 the three-man crew of the Soviet Soyuz 11 mission asphyxiated in space when their spacecraft depressurized shortly before its automated atmospheric reentry—but their deaths were only discovered once the spacecraft landed on Earth. Similarly, every U.S. spaceflight fatality to date has occurred within Earth’s atmosphere—under gravity, oxygen and a clear national jurisdiction. That matters, because it means every spaceflight mortality has played out in familiar territory.But planned missions are getting longer, with destinations beyond low-Earth orbit. And NASA’s astronaut corps is getting older. The average age now hovers around 50—an age bracket where natural death becomes statistically relevant, even for clean-living fitness buffs. Death in space is no longer a thought experiment. It’s a probability curve—and NASA knows it.In response, the agency is making subtle but decisive moves. The most recent astronaut selection cycle was extended—not only to boost intake but also to attract younger crew members capable of handling future long-duration missions.NASA’s Space MorgueIf someone were to die aboard the ISS today, their body would be placed in the HRCU, which would then be sealed and secured in a nonpressurized area to await eventual return to Earth.The HRCU itself is a modified version of a military-grade body bag designed to store human remains in hazardous environments. It integrates with refrigeration systems already aboard the ISS to slow decomposition and includes odor-control filters and moisture-absorbent linings, as well as reversed zippers for respectful access at the head. There are straps to secure the body in a seat for return, and patches for name tags and national flags.Cadaver tests conducted in 2019 at Sam Houston State University have proved the system durable. Some versions held for over 40 days before decomposition breached the barrier. NASA even drop-tested the bag from 19 feet to simulate a hard landing.But it’s never been used in space. And since no one yet knows how a body decomposes in true microgravity, no one can really say whether the HRCU would preserve tissue well enough for a forensic autopsy.This is a troubling knowledge gap, because in space, a death isn’t just a tragic loss—it’s also a vital data point. Was an astronaut’s demise from a fluke of their physiology, or an unavoidable stroke of cosmic bad luck—or was it instead a consequence of flaws in a space habitat’s myriad systems that might be found and fixed? Future lives may depend on understanding what went wrong, via a proper postmortem investigation.But there’s no medical examiner in orbit. So NASA trains its crews in something called the In-Mission Forensic Sample Collection protocol. The space agency’s astronauts may avoid talking about it, but they all have it memorized: Document everything, ideally with real-time guidance from NASA flight surgeons. Photograph the body. Collect blood and vitreous fluid, as well as hair and tissue samples. Only then can the remains be stowed in the HRCU.NASA has also prepared for death outside the station—on spacewalks, the moon or deep space missions. If a crew member perishes in vacuum but their remains are retrieved, the body is wrapped in a specially designed space shroud.The goal isn’t just a technical matter of preventing contamination. It’s psychological, too, as a way of preserving dignity. Of all the “firsts” any space agency hopes to achieve, the first-ever human corpse drifting into frame on a satellite feed is not among them.If a burial must occur—in lunar regolith or by jettisoning into solar orbit—the body will be dutifully tracked and cataloged, treated forevermore as a hallowed artifact of space history.Such gestures are also of relevance to NASA’s plans for off-world mourning; grief and memorial protocols are now part of official crew training. If a death occurs, surviving astronauts are tasked with holding a simple ceremony to honor the fallen—then to move on with their mission.Uncharted RealmsSo far we’ve only covered the “easy” questions. NASA and others are still grappling with harder ones.Consider the issue of authority over a death and mortal remains. On the ISS, it’s simple: the deceased astronaut’s home country retains jurisdiction. But that clarity fades as destinations grow more distant and the voyages more diverse: What really happens on space-agency missions to the moon, or to Mars? How might rules change for commercial or multinational spaceflights—or, for that matter, the private space stations and interplanetary settlements that are envisioned by Elon Musk, Jeff Bezos and other tech multibillionaires?NASA and its partners have started drafting frameworks, like the Artemis Accords—agreements signed by more than 50 nations to govern behavior in space. But even those don’t address many intimate details of death.What happens, for instance, if foul play is suspected?The Outer Space Treaty, a legal document drafted in 1967 under the United Nations that is humanity’s foundational set of rules for orbit and beyond, doesn’t say.Of course, not everything can be planned for in advance. And NASA has done an extraordinary job of keeping astronauts in orbit alive. But as more people venture into space, and as the frontier stretches to longer voyages and farther destinations, it becomes a statistical certainty that sooner or later someone won’t come home.When that happens, it won’t just be a tragedy. It will be a test. A test of our systems, our ethics and our ability to adapt to a new dimension of mortality. To some, NASA’s preparations for astronautical death may seem merely morbid, even silly—but that couldn’t be further from the truth.Space won’t care of course, whenever it claims more lives. But we will. And rising to that grim occasion with reverence, rigor and grace will define not just policy out in the great beyond—but what it means to be human there, too.
    #nasa #ready #death #space
    Is NASA Ready for Death in Space?
    June 3, 20255 min readAre We Ready for Death in Space?NASA has quietly taken steps to prepare for a death in space. We need to ask how nations will deal with this inevitability now, as more people start traveling off the planetBy Peter Cummings edited by Lee Billings SciePro/Science Photo Library/Getty ImagesIn 2012 NASA stealthily slipped a morgue into orbit.No press release. No fanfare. Just a sealed, soft-sided pouch tucked in a cargo shipment to the International Space Stationalongside freeze-dried meals and scientific gear. Officially, it was called the Human Remains Containment Unit. To the untrained eye it looked like a shipping bag for frozen cargo. But to NASA it marked something far more sobering: a major advance in preparing for death beyond Earth.As a kid, I obsessed over how astronauts went to the bathroom in zero gravity. Now, decades later, as a forensic pathologist and a perennial applicant to NASA’s astronaut corps, I find myself fixated on a darker, more haunting question:On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.What would happen if an astronaut died out there? Would they be brought home, or would they be left behind? If they expired on some other world, would that be their final resting place? If they passed away on a spacecraft or space station, would their remains be cast off into orbit—or sent on an escape-velocity voyage to the interstellar void?NASA, it turns out, has begun working out most of these answers. And none too soon. Because the question itself is no longer if someone will die in space—but when.A Graying CorpsNo astronaut has ever died of natural causes off-world. In 1971 the three-man crew of the Soviet Soyuz 11 mission asphyxiated in space when their spacecraft depressurized shortly before its automated atmospheric reentry—but their deaths were only discovered once the spacecraft landed on Earth. Similarly, every U.S. spaceflight fatality to date has occurred within Earth’s atmosphere—under gravity, oxygen and a clear national jurisdiction. That matters, because it means every spaceflight mortality has played out in familiar territory.But planned missions are getting longer, with destinations beyond low-Earth orbit. And NASA’s astronaut corps is getting older. The average age now hovers around 50—an age bracket where natural death becomes statistically relevant, even for clean-living fitness buffs. Death in space is no longer a thought experiment. It’s a probability curve—and NASA knows it.In response, the agency is making subtle but decisive moves. The most recent astronaut selection cycle was extended—not only to boost intake but also to attract younger crew members capable of handling future long-duration missions.NASA’s Space MorgueIf someone were to die aboard the ISS today, their body would be placed in the HRCU, which would then be sealed and secured in a nonpressurized area to await eventual return to Earth.The HRCU itself is a modified version of a military-grade body bag designed to store human remains in hazardous environments. It integrates with refrigeration systems already aboard the ISS to slow decomposition and includes odor-control filters and moisture-absorbent linings, as well as reversed zippers for respectful access at the head. There are straps to secure the body in a seat for return, and patches for name tags and national flags.Cadaver tests conducted in 2019 at Sam Houston State University have proved the system durable. Some versions held for over 40 days before decomposition breached the barrier. NASA even drop-tested the bag from 19 feet to simulate a hard landing.But it’s never been used in space. And since no one yet knows how a body decomposes in true microgravity, no one can really say whether the HRCU would preserve tissue well enough for a forensic autopsy.This is a troubling knowledge gap, because in space, a death isn’t just a tragic loss—it’s also a vital data point. Was an astronaut’s demise from a fluke of their physiology, or an unavoidable stroke of cosmic bad luck—or was it instead a consequence of flaws in a space habitat’s myriad systems that might be found and fixed? Future lives may depend on understanding what went wrong, via a proper postmortem investigation.But there’s no medical examiner in orbit. So NASA trains its crews in something called the In-Mission Forensic Sample Collection protocol. The space agency’s astronauts may avoid talking about it, but they all have it memorized: Document everything, ideally with real-time guidance from NASA flight surgeons. Photograph the body. Collect blood and vitreous fluid, as well as hair and tissue samples. Only then can the remains be stowed in the HRCU.NASA has also prepared for death outside the station—on spacewalks, the moon or deep space missions. If a crew member perishes in vacuum but their remains are retrieved, the body is wrapped in a specially designed space shroud.The goal isn’t just a technical matter of preventing contamination. It’s psychological, too, as a way of preserving dignity. Of all the “firsts” any space agency hopes to achieve, the first-ever human corpse drifting into frame on a satellite feed is not among them.If a burial must occur—in lunar regolith or by jettisoning into solar orbit—the body will be dutifully tracked and cataloged, treated forevermore as a hallowed artifact of space history.Such gestures are also of relevance to NASA’s plans for off-world mourning; grief and memorial protocols are now part of official crew training. If a death occurs, surviving astronauts are tasked with holding a simple ceremony to honor the fallen—then to move on with their mission.Uncharted RealmsSo far we’ve only covered the “easy” questions. NASA and others are still grappling with harder ones.Consider the issue of authority over a death and mortal remains. On the ISS, it’s simple: the deceased astronaut’s home country retains jurisdiction. But that clarity fades as destinations grow more distant and the voyages more diverse: What really happens on space-agency missions to the moon, or to Mars? How might rules change for commercial or multinational spaceflights—or, for that matter, the private space stations and interplanetary settlements that are envisioned by Elon Musk, Jeff Bezos and other tech multibillionaires?NASA and its partners have started drafting frameworks, like the Artemis Accords—agreements signed by more than 50 nations to govern behavior in space. But even those don’t address many intimate details of death.What happens, for instance, if foul play is suspected?The Outer Space Treaty, a legal document drafted in 1967 under the United Nations that is humanity’s foundational set of rules for orbit and beyond, doesn’t say.Of course, not everything can be planned for in advance. And NASA has done an extraordinary job of keeping astronauts in orbit alive. But as more people venture into space, and as the frontier stretches to longer voyages and farther destinations, it becomes a statistical certainty that sooner or later someone won’t come home.When that happens, it won’t just be a tragedy. It will be a test. A test of our systems, our ethics and our ability to adapt to a new dimension of mortality. To some, NASA’s preparations for astronautical death may seem merely morbid, even silly—but that couldn’t be further from the truth.Space won’t care of course, whenever it claims more lives. But we will. And rising to that grim occasion with reverence, rigor and grace will define not just policy out in the great beyond—but what it means to be human there, too. #nasa #ready #death #space
    WWW.SCIENTIFICAMERICAN.COM
    Is NASA Ready for Death in Space?
    June 3, 20255 min readAre We Ready for Death in Space?NASA has quietly taken steps to prepare for a death in space. We need to ask how nations will deal with this inevitability now, as more people start traveling off the planetBy Peter Cummings edited by Lee Billings SciePro/Science Photo Library/Getty ImagesIn 2012 NASA stealthily slipped a morgue into orbit.No press release. No fanfare. Just a sealed, soft-sided pouch tucked in a cargo shipment to the International Space Station (ISS) alongside freeze-dried meals and scientific gear. Officially, it was called the Human Remains Containment Unit (HRCU). To the untrained eye it looked like a shipping bag for frozen cargo. But to NASA it marked something far more sobering: a major advance in preparing for death beyond Earth.As a kid, I obsessed over how astronauts went to the bathroom in zero gravity. Now, decades later, as a forensic pathologist and a perennial applicant to NASA’s astronaut corps, I find myself fixated on a darker, more haunting question:On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.What would happen if an astronaut died out there? Would they be brought home, or would they be left behind? If they expired on some other world, would that be their final resting place? If they passed away on a spacecraft or space station, would their remains be cast off into orbit—or sent on an escape-velocity voyage to the interstellar void?NASA, it turns out, has begun working out most of these answers. And none too soon. Because the question itself is no longer if someone will die in space—but when.A Graying CorpsNo astronaut has ever died of natural causes off-world. In 1971 the three-man crew of the Soviet Soyuz 11 mission asphyxiated in space when their spacecraft depressurized shortly before its automated atmospheric reentry—but their deaths were only discovered once the spacecraft landed on Earth. Similarly, every U.S. spaceflight fatality to date has occurred within Earth’s atmosphere—under gravity, oxygen and a clear national jurisdiction. That matters, because it means every spaceflight mortality has played out in familiar territory.But planned missions are getting longer, with destinations beyond low-Earth orbit. And NASA’s astronaut corps is getting older. The average age now hovers around 50—an age bracket where natural death becomes statistically relevant, even for clean-living fitness buffs. Death in space is no longer a thought experiment. It’s a probability curve—and NASA knows it.In response, the agency is making subtle but decisive moves. The most recent astronaut selection cycle was extended—not only to boost intake but also to attract younger crew members capable of handling future long-duration missions.NASA’s Space MorgueIf someone were to die aboard the ISS today, their body would be placed in the HRCU, which would then be sealed and secured in a nonpressurized area to await eventual return to Earth.The HRCU itself is a modified version of a military-grade body bag designed to store human remains in hazardous environments. It integrates with refrigeration systems already aboard the ISS to slow decomposition and includes odor-control filters and moisture-absorbent linings, as well as reversed zippers for respectful access at the head. There are straps to secure the body in a seat for return, and patches for name tags and national flags.Cadaver tests conducted in 2019 at Sam Houston State University have proved the system durable. Some versions held for over 40 days before decomposition breached the barrier. NASA even drop-tested the bag from 19 feet to simulate a hard landing.But it’s never been used in space. And since no one yet knows how a body decomposes in true microgravity (or, for that matter, on the moon), no one can really say whether the HRCU would preserve tissue well enough for a forensic autopsy.This is a troubling knowledge gap, because in space, a death isn’t just a tragic loss—it’s also a vital data point. Was an astronaut’s demise from a fluke of their physiology, or an unavoidable stroke of cosmic bad luck—or was it instead a consequence of flaws in a space habitat’s myriad systems that might be found and fixed? Future lives may depend on understanding what went wrong, via a proper postmortem investigation.But there’s no medical examiner in orbit. So NASA trains its crews in something called the In-Mission Forensic Sample Collection protocol. The space agency’s astronauts may avoid talking about it, but they all have it memorized: Document everything, ideally with real-time guidance from NASA flight surgeons. Photograph the body. Collect blood and vitreous fluid, as well as hair and tissue samples. Only then can the remains be stowed in the HRCU.NASA has also prepared for death outside the station—on spacewalks, the moon or deep space missions. If a crew member perishes in vacuum but their remains are retrieved, the body is wrapped in a specially designed space shroud.The goal isn’t just a technical matter of preventing contamination. It’s psychological, too, as a way of preserving dignity. Of all the “firsts” any space agency hopes to achieve, the first-ever human corpse drifting into frame on a satellite feed is not among them.If a burial must occur—in lunar regolith or by jettisoning into solar orbit—the body will be dutifully tracked and cataloged, treated forevermore as a hallowed artifact of space history.Such gestures are also of relevance to NASA’s plans for off-world mourning; grief and memorial protocols are now part of official crew training. If a death occurs, surviving astronauts are tasked with holding a simple ceremony to honor the fallen—then to move on with their mission.Uncharted RealmsSo far we’ve only covered the “easy” questions. NASA and others are still grappling with harder ones.Consider the issue of authority over a death and mortal remains. On the ISS, it’s simple: the deceased astronaut’s home country retains jurisdiction. But that clarity fades as destinations grow more distant and the voyages more diverse: What really happens on space-agency missions to the moon, or to Mars? How might rules change for commercial or multinational spaceflights—or, for that matter, the private space stations and interplanetary settlements that are envisioned by Elon Musk, Jeff Bezos and other tech multibillionaires?NASA and its partners have started drafting frameworks, like the Artemis Accords—agreements signed by more than 50 nations to govern behavior in space. But even those don’t address many intimate details of death.What happens, for instance, if foul play is suspected?The Outer Space Treaty, a legal document drafted in 1967 under the United Nations that is humanity’s foundational set of rules for orbit and beyond, doesn’t say.Of course, not everything can be planned for in advance. And NASA has done an extraordinary job of keeping astronauts in orbit alive. But as more people venture into space, and as the frontier stretches to longer voyages and farther destinations, it becomes a statistical certainty that sooner or later someone won’t come home.When that happens, it won’t just be a tragedy. It will be a test. A test of our systems, our ethics and our ability to adapt to a new dimension of mortality. To some, NASA’s preparations for astronautical death may seem merely morbid, even silly—but that couldn’t be further from the truth.Space won’t care of course, whenever it claims more lives. But we will. And rising to that grim occasion with reverence, rigor and grace will define not just policy out in the great beyond—but what it means to be human there, too.
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  • How white-tailed deer came back from the brink of extinction

    Given their abundance in American backyards, gardens and highway corridors these days, it may be surprising to learn that white-tailed deer were nearly extinct about a century ago. While they currently number somewhere in the range of 30 million to 35 million, at the turn of the 20th century, there were as few as 300,000 whitetails across the entire continent: just 1% of the current population.

    This near-disappearance of deer was much discussed at the time. In 1854, Henry David Thoreau had written that no deer had been hunted near Concord, Massachusetts, for a generation. In his famous “Walden,” he reported:

    “One man still preserves the horns of the last deer that was killed in this vicinity, and another has told me the particulars of the hunt in which his uncle was engaged. The hunters were formerly a numerous and merry crew here.”

    But what happened to white-tailed deer? What drove them nearly to extinction, and then what brought them back from the brink?

    As a historical ecologist and environmental archaeologist, I have made it my job to answer these questions. Over the past decade, I’ve studied white-tailed deer bones from archaeological sites across the eastern United States, as well as historical records and ecological data, to help piece together the story of this species.

    Precolonial rise of deer populations

    White-tailed deer have been hunted from the earliest migrations of people into North America, more than 15,000 years ago. The species was far from the most important food resource at that time, though.

    Archaeological evidence suggests that white-tailed deer abundance only began to increase after the extinction of megafauna species like mammoths and mastodons opened up ecological niches for deer to fill. Deer bones become very common in archaeological sites from about 6,000 years ago onward, reflecting the economic and cultural importance of the species for Indigenous peoples.

    Despite being so frequently hunted, deer populations do not seem to have appreciably declined due to Indigenous hunting prior to AD 1600. Unlike elk or sturgeon, whose numbers were reduced by Indigenous hunters and fishers, white-tailed deer seem to have been resilient to human predation. While archaeologists have found some evidence for human-caused declines in certain parts of North America, other cases are more ambiguous, and deer certainly remained abundant throughout the past several millennia.

    Human use of fire could partly explain why white-tailed deer may have been resilient to hunting. Indigenous peoples across North America have long used controlled burning to promote ecosystem health, disturbing old vegetation to promote new growth. Deer love this sort of successional vegetation for food and cover, and thus thrive in previously burned habitats. Indigenous people may have therefore facilitated deer population growth, counteracting any harmful hunting pressure.

    More research is needed, but even though some hunting pressure is evident, the general picture from the precolonial era is that deer seem to have been doing just fine for thousands of years. Ecologists estimate that there were roughly 30 million white-tailed deer in North America on the eve of European colonization—about the same number as today.

    A 16th-century engraving depicts Indigenous Floridians hunting deer while disguised in deerskins.Colonial-era fall of deer numbers

    To better understand how deer populations changed in the colonial era, I recently analyzed deer bones from two archaeological sites in what is now Connecticut. My analysis suggests that hunting pressure on white-tailed deer increased almost as soon as European colonists arrived.

    At one site dated to the 11th to 14th centuriesI found that only about 7% to 10% of the deer killed were juveniles.

    Hunters generally don’t take juvenile deer if they’re frequently encountering adults, since adult deer tend to be larger, offering more meat and bigger hides. Additionally, hunting increases mortality on a deer herd but doesn’t directly affect fertility, so deer populations experiencing hunting pressure end up with juvenile-skewed age structures. For these reasons, this low percentage of juvenile deer prior to European colonization indicates minimal hunting pressure on local herds.

    However, at a nearby site occupied during the 17th century—just after European colonization—between 22% and 31% of the deer hunted were juveniles, suggesting a substantial increase in hunting pressure.

    This elevated hunting pressure likely resulted from the transformation of deer into a commodity for the first time. Venison, antlers and deerskins may have long been exchanged within Indigenous trade networks, but things changed drastically in the 17th century. European colonists integrated North America into a trans-Atlantic mercantile capitalist economic system with no precedent in Indigenous society. This applied new pressures to the continent’s natural resources.

    Deer—particularly their skins—were commodified and sold in markets in the colonies initially and, by the 18th century, in Europe as well. Deer were now being exploited by traders, merchants and manufacturers desiring profit, not simply hunters desiring meat or leather. It was the resulting hunting pressure that drove the species toward its extinction.

    20th-century rebound of white-tailed deer

    Thanks to the rise of the conservation movement in the late 19th and early 20th centuries, white-tailed deer survived their brush with extinction.

    Concerned citizens and outdoorsmen feared for the fate of deer and other wildlife, and pushed for new legislative protections.

    The Lacey Act of 1900, for example, banned interstate transport of poached game and—in combination with state-level protections—helped end commercial deer hunting by effectively de-commodifying the species. Aided by conservation-oriented hunting practices and reintroductions of deer from surviving populations to areas where they had been extirpated, white-tailed deer rebounded.

    The story of white-tailed deer underscores an important fact: Humans are not inherently damaging to the environment. Hunting from the 17th through 19th centuries threatened the existence of white-tailed deer, but precolonial Indigenous hunting and environmental management appear to have been relatively sustainable, and modern regulatory governance in the 20th century forestalled and reversed their looming extinction.

    Elic Weitzel, Peter Buck Postdoctoral Research Fellow, Smithsonian Institution

    This article is republished from The Conversation under a Creative Commons license. Read the original article.
    #how #whitetaileddeer #came #back #brink
    How white-tailed deer came back from the brink of extinction
    Given their abundance in American backyards, gardens and highway corridors these days, it may be surprising to learn that white-tailed deer were nearly extinct about a century ago. While they currently number somewhere in the range of 30 million to 35 million, at the turn of the 20th century, there were as few as 300,000 whitetails across the entire continent: just 1% of the current population. This near-disappearance of deer was much discussed at the time. In 1854, Henry David Thoreau had written that no deer had been hunted near Concord, Massachusetts, for a generation. In his famous “Walden,” he reported: “One man still preserves the horns of the last deer that was killed in this vicinity, and another has told me the particulars of the hunt in which his uncle was engaged. The hunters were formerly a numerous and merry crew here.” But what happened to white-tailed deer? What drove them nearly to extinction, and then what brought them back from the brink? As a historical ecologist and environmental archaeologist, I have made it my job to answer these questions. Over the past decade, I’ve studied white-tailed deer bones from archaeological sites across the eastern United States, as well as historical records and ecological data, to help piece together the story of this species. Precolonial rise of deer populations White-tailed deer have been hunted from the earliest migrations of people into North America, more than 15,000 years ago. The species was far from the most important food resource at that time, though. Archaeological evidence suggests that white-tailed deer abundance only began to increase after the extinction of megafauna species like mammoths and mastodons opened up ecological niches for deer to fill. Deer bones become very common in archaeological sites from about 6,000 years ago onward, reflecting the economic and cultural importance of the species for Indigenous peoples. Despite being so frequently hunted, deer populations do not seem to have appreciably declined due to Indigenous hunting prior to AD 1600. Unlike elk or sturgeon, whose numbers were reduced by Indigenous hunters and fishers, white-tailed deer seem to have been resilient to human predation. While archaeologists have found some evidence for human-caused declines in certain parts of North America, other cases are more ambiguous, and deer certainly remained abundant throughout the past several millennia. Human use of fire could partly explain why white-tailed deer may have been resilient to hunting. Indigenous peoples across North America have long used controlled burning to promote ecosystem health, disturbing old vegetation to promote new growth. Deer love this sort of successional vegetation for food and cover, and thus thrive in previously burned habitats. Indigenous people may have therefore facilitated deer population growth, counteracting any harmful hunting pressure. More research is needed, but even though some hunting pressure is evident, the general picture from the precolonial era is that deer seem to have been doing just fine for thousands of years. Ecologists estimate that there were roughly 30 million white-tailed deer in North America on the eve of European colonization—about the same number as today. A 16th-century engraving depicts Indigenous Floridians hunting deer while disguised in deerskins.Colonial-era fall of deer numbers To better understand how deer populations changed in the colonial era, I recently analyzed deer bones from two archaeological sites in what is now Connecticut. My analysis suggests that hunting pressure on white-tailed deer increased almost as soon as European colonists arrived. At one site dated to the 11th to 14th centuriesI found that only about 7% to 10% of the deer killed were juveniles. Hunters generally don’t take juvenile deer if they’re frequently encountering adults, since adult deer tend to be larger, offering more meat and bigger hides. Additionally, hunting increases mortality on a deer herd but doesn’t directly affect fertility, so deer populations experiencing hunting pressure end up with juvenile-skewed age structures. For these reasons, this low percentage of juvenile deer prior to European colonization indicates minimal hunting pressure on local herds. However, at a nearby site occupied during the 17th century—just after European colonization—between 22% and 31% of the deer hunted were juveniles, suggesting a substantial increase in hunting pressure. This elevated hunting pressure likely resulted from the transformation of deer into a commodity for the first time. Venison, antlers and deerskins may have long been exchanged within Indigenous trade networks, but things changed drastically in the 17th century. European colonists integrated North America into a trans-Atlantic mercantile capitalist economic system with no precedent in Indigenous society. This applied new pressures to the continent’s natural resources. Deer—particularly their skins—were commodified and sold in markets in the colonies initially and, by the 18th century, in Europe as well. Deer were now being exploited by traders, merchants and manufacturers desiring profit, not simply hunters desiring meat or leather. It was the resulting hunting pressure that drove the species toward its extinction. 20th-century rebound of white-tailed deer Thanks to the rise of the conservation movement in the late 19th and early 20th centuries, white-tailed deer survived their brush with extinction. Concerned citizens and outdoorsmen feared for the fate of deer and other wildlife, and pushed for new legislative protections. The Lacey Act of 1900, for example, banned interstate transport of poached game and—in combination with state-level protections—helped end commercial deer hunting by effectively de-commodifying the species. Aided by conservation-oriented hunting practices and reintroductions of deer from surviving populations to areas where they had been extirpated, white-tailed deer rebounded. The story of white-tailed deer underscores an important fact: Humans are not inherently damaging to the environment. Hunting from the 17th through 19th centuries threatened the existence of white-tailed deer, but precolonial Indigenous hunting and environmental management appear to have been relatively sustainable, and modern regulatory governance in the 20th century forestalled and reversed their looming extinction. Elic Weitzel, Peter Buck Postdoctoral Research Fellow, Smithsonian Institution This article is republished from The Conversation under a Creative Commons license. Read the original article. #how #whitetaileddeer #came #back #brink
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    How white-tailed deer came back from the brink of extinction
    Given their abundance in American backyards, gardens and highway corridors these days, it may be surprising to learn that white-tailed deer were nearly extinct about a century ago. While they currently number somewhere in the range of 30 million to 35 million, at the turn of the 20th century, there were as few as 300,000 whitetails across the entire continent: just 1% of the current population. This near-disappearance of deer was much discussed at the time. In 1854, Henry David Thoreau had written that no deer had been hunted near Concord, Massachusetts, for a generation. In his famous “Walden,” he reported: “One man still preserves the horns of the last deer that was killed in this vicinity, and another has told me the particulars of the hunt in which his uncle was engaged. The hunters were formerly a numerous and merry crew here.” But what happened to white-tailed deer? What drove them nearly to extinction, and then what brought them back from the brink? As a historical ecologist and environmental archaeologist, I have made it my job to answer these questions. Over the past decade, I’ve studied white-tailed deer bones from archaeological sites across the eastern United States, as well as historical records and ecological data, to help piece together the story of this species. Precolonial rise of deer populations White-tailed deer have been hunted from the earliest migrations of people into North America, more than 15,000 years ago. The species was far from the most important food resource at that time, though. Archaeological evidence suggests that white-tailed deer abundance only began to increase after the extinction of megafauna species like mammoths and mastodons opened up ecological niches for deer to fill. Deer bones become very common in archaeological sites from about 6,000 years ago onward, reflecting the economic and cultural importance of the species for Indigenous peoples. Despite being so frequently hunted, deer populations do not seem to have appreciably declined due to Indigenous hunting prior to AD 1600. Unlike elk or sturgeon, whose numbers were reduced by Indigenous hunters and fishers, white-tailed deer seem to have been resilient to human predation. While archaeologists have found some evidence for human-caused declines in certain parts of North America, other cases are more ambiguous, and deer certainly remained abundant throughout the past several millennia. Human use of fire could partly explain why white-tailed deer may have been resilient to hunting. Indigenous peoples across North America have long used controlled burning to promote ecosystem health, disturbing old vegetation to promote new growth. Deer love this sort of successional vegetation for food and cover, and thus thrive in previously burned habitats. Indigenous people may have therefore facilitated deer population growth, counteracting any harmful hunting pressure. More research is needed, but even though some hunting pressure is evident, the general picture from the precolonial era is that deer seem to have been doing just fine for thousands of years. Ecologists estimate that there were roughly 30 million white-tailed deer in North America on the eve of European colonization—about the same number as today. A 16th-century engraving depicts Indigenous Floridians hunting deer while disguised in deerskins. [Photo: Theodor de Bry/DEA Picture Library/De Agostini/Getty Images] Colonial-era fall of deer numbers To better understand how deer populations changed in the colonial era, I recently analyzed deer bones from two archaeological sites in what is now Connecticut. My analysis suggests that hunting pressure on white-tailed deer increased almost as soon as European colonists arrived. At one site dated to the 11th to 14th centuries (before European colonization) I found that only about 7% to 10% of the deer killed were juveniles. Hunters generally don’t take juvenile deer if they’re frequently encountering adults, since adult deer tend to be larger, offering more meat and bigger hides. Additionally, hunting increases mortality on a deer herd but doesn’t directly affect fertility, so deer populations experiencing hunting pressure end up with juvenile-skewed age structures. For these reasons, this low percentage of juvenile deer prior to European colonization indicates minimal hunting pressure on local herds. However, at a nearby site occupied during the 17th century—just after European colonization—between 22% and 31% of the deer hunted were juveniles, suggesting a substantial increase in hunting pressure. This elevated hunting pressure likely resulted from the transformation of deer into a commodity for the first time. Venison, antlers and deerskins may have long been exchanged within Indigenous trade networks, but things changed drastically in the 17th century. European colonists integrated North America into a trans-Atlantic mercantile capitalist economic system with no precedent in Indigenous society. This applied new pressures to the continent’s natural resources. Deer—particularly their skins—were commodified and sold in markets in the colonies initially and, by the 18th century, in Europe as well. Deer were now being exploited by traders, merchants and manufacturers desiring profit, not simply hunters desiring meat or leather. It was the resulting hunting pressure that drove the species toward its extinction. 20th-century rebound of white-tailed deer Thanks to the rise of the conservation movement in the late 19th and early 20th centuries, white-tailed deer survived their brush with extinction. Concerned citizens and outdoorsmen feared for the fate of deer and other wildlife, and pushed for new legislative protections. The Lacey Act of 1900, for example, banned interstate transport of poached game and—in combination with state-level protections—helped end commercial deer hunting by effectively de-commodifying the species. Aided by conservation-oriented hunting practices and reintroductions of deer from surviving populations to areas where they had been extirpated, white-tailed deer rebounded. The story of white-tailed deer underscores an important fact: Humans are not inherently damaging to the environment. Hunting from the 17th through 19th centuries threatened the existence of white-tailed deer, but precolonial Indigenous hunting and environmental management appear to have been relatively sustainable, and modern regulatory governance in the 20th century forestalled and reversed their looming extinction. Elic Weitzel, Peter Buck Postdoctoral Research Fellow, Smithsonian Institution This article is republished from The Conversation under a Creative Commons license. Read the original article.
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  • This giant microwave may change the future of war

    Imagine: China deploys hundreds of thousands of autonomous drones in the air, on the sea, and under the water—all armed with explosive warheads or small missiles. These machines descend in a swarm toward military installations on Taiwan and nearby US bases, and over the course of a few hours, a single robotic blitzkrieg overwhelms the US Pacific force before it can even begin to fight back. 

    Maybe it sounds like a new Michael Bay movie, but it’s the scenario that keeps the chief technology officer of the US Army up at night.

    “I’m hesitant to say it out loud so I don’t manifest it,” says Alex Miller, a longtime Army intelligence official who became the CTO to the Army’s chief of staff in 2023.

    Even if World War III doesn’t break out in the South China Sea, every US military installation around the world is vulnerable to the same tactics—as are the militaries of every other country around the world. The proliferation of cheap drones means just about any group with the wherewithal to assemble and launch a swarm could wreak havoc, no expensive jets or massive missile installations required. 

    While the US has precision missiles that can shoot these drones down, they don’t always succeed: A drone attack killed three US soldiers and injured dozens more at a base in the Jordanian desert last year. And each American missile costs orders of magnitude more than its targets, which limits their supply; countering thousand-dollar drones with missiles that cost hundreds of thousands, or even millions, of dollars per shot can only work for so long, even with a defense budget that could reach a trillion dollars next year.

    The US armed forces are now hunting for a solution—and they want it fast. Every branch of the service and a host of defense tech startups are testing out new weapons that promise to disable drones en masse. There are drones that slam into other drones like battering rams; drones that shoot out nets to ensnare quadcopter propellers; precision-guided Gatling guns that simply shoot drones out of the sky; electronic approaches, like GPS jammers and direct hacking tools; and lasers that melt holes clear through a target’s side.

    Then there are the microwaves: high-powered electronic devices that push out kilowatts of power to zap the circuits of a drone as if it were the tinfoil you forgot to take off your leftovers when you heated them up. 

    That’s where Epirus comes in. 

    When I went to visit the HQ of this 185-person startup in Torrance, California, earlier this year, I got a behind-the-scenes look at its massive microwave, called Leonidas, which the US Army is already betting on as a cutting-edge anti-drone weapon. The Army awarded Epirus a million contract in early 2023, topped that up with another million last fall, and is currently deploying a handful of the systems for testing with US troops in the Middle East and the Pacific. 

    Up close, the Leonidas that Epirus built for the Army looks like a two-foot-thick slab of metal the size of a garage door stuck on a swivel mount. Pop the back cover, and you can see that the slab is filled with dozens of individual microwave amplifier units in a grid. Each is about the size of a safe-deposit box and built around a chip made of gallium nitride, a semiconductor that can survive much higher voltages and temperatures than the typical silicon. 

    Leonidas sits on top of a trailer that a standard-issue Army truck can tow, and when it is powered on, the company’s software tells the grid of amps and antennas to shape the electromagnetic waves they’re blasting out with a phased array, precisely overlapping the microwave signals to mold the energy into a focused beam. Instead of needing to physically point a gun or parabolic dish at each of a thousand incoming drones, the Leonidas can flick between them at the speed of software.

    The Leonidas contains dozens of microwave amplifier units and can pivot to direct waves at incoming swarms of drones.EPIRUS

    Of course, this isn’t magic—there are practical limits on how much damage one array can do, and at what range—but the total effect could be described as an electromagnetic pulse emitter, a death ray for electronics, or a force field that could set up a protective barrier around military installations and drop drones the way a bug zapper fizzles a mob of mosquitoes.

    I walked through the nonclassified sections of the Leonidas factory floor, where a cluster of engineers working on weaponeering—the military term for figuring out exactly how much of a weapon, be it high explosive or microwave beam, is necessary to achieve a desired effect—ran tests in a warren of smaller anechoic rooms. Inside, they shot individual microwave units at a broad range of commercial and military drones, cycling through waveforms and power levels to try to find the signal that could fry each one with maximum efficiency. 

    On a live video feed from inside one of these foam-padded rooms, I watched a quadcopter drone spin its propellers and then, once the microwave emitter turned on, instantly stop short—first the propeller on the front left and then the rest. A drone hit with a Leonidas beam doesn’t explode—it just falls.

    Compared with the blast of a missile or the sizzle of a laser, it doesn’t look like much. But it could force enemies to come up with costlier ways of attacking that reduce the advantage of the drone swarm, and it could get around the inherent limitations of purely electronic or strictly physical defense systems. It could save lives.

    Epirus CEO Andy Lowery, a tall guy with sparkplug energy and a rapid-fire southern Illinois twang, doesn’t shy away from talking big about his product. As he told me during my visit, Leonidas is intended to lead a last stand, like the Spartan from whom the microwave takes its name—in this case, against hordes of unmanned aerial vehicles, or UAVs. While the actual range of the Leonidas system is kept secret, Lowery says the Army is looking for a solution that can reliably stop drones within a few kilometers. He told me, “They would like our system to be the owner of that final layer—to get any squeakers, any leakers, anything like that.”

    Now that they’ve told the world they “invented a force field,” Lowery added, the focus is on manufacturing at scale—before the drone swarms really start to descend or a nation with a major military decides to launch a new war. Before, in other words, Miller’s nightmare scenario becomes reality. 

    Why zap?

    Miller remembers well when the danger of small weaponized drones first appeared on his radar. Reports of Islamic State fighters strapping grenades to the bottom of commercial DJI Phantom quadcopters first emerged in late 2016 during the Battle of Mosul. “I went, ‘Oh, this is going to be bad,’ because basically it’s an airborne IED at that point,” he says.

    He’s tracked the danger as it’s built steadily since then, with advances in machine vision, AI coordination software, and suicide drone tactics only accelerating. 

    Then the war in Ukraine showed the world that cheap technology has fundamentally changed how warfare happens. We have watched in high-definition video how a cheap, off-the-shelf drone modified to carry a small bomb can be piloted directly into a faraway truck, tank, or group of troops to devastating effect. And larger suicide drones, also known as “loitering munitions,” can be produced for just tens of thousands of dollars and launched in massive salvos to hit soft targets or overwhelm more advanced military defenses through sheer numbers. 

    As a result, Miller, along with large swaths of the Pentagon and DC policy circles, believes that the current US arsenal for defending against these weapons is just too expensive and the tools in too short supply to truly match the threat.

    Just look at Yemen, a poor country where the Houthi military group has been under constant attack for the past decade. Armed with this new low-tech arsenal, in the past 18 months the rebel group has been able to bomb cargo ships and effectively disrupt global shipping in the Red Sea—part of an effort to apply pressure on Israel to stop its war in Gaza. The Houthis have also used missiles, suicide drones, and even drone boats to launch powerful attacks on US Navy ships sent to stop them.

    The most successful defense tech firm selling anti-drone weapons to the US military right now is Anduril, the company started by Palmer Luckey, the inventor of the Oculus VR headset, and a crew of cofounders from Oculus and defense data giant Palantir. In just the past few months, the Marines have chosen Anduril for counter-drone contracts that could be worth nearly million over the next decade, and the company has been working with Special Operations Command since 2022 on a counter-drone contract that could be worth nearly a billion dollars over a similar time frame. It’s unclear from the contracts what, exactly, Anduril is selling to each organization, but its weapons include electronic warfare jammers, jet-powered drone bombs, and propeller-driven Anvil drones designed to simply smash into enemy drones.

    In this arsenal, the cheapest way to stop a swarm of drones is electronic warfare: jamming the GPS or radio signals used to pilot the machines. But the intense drone battles in Ukraine have advanced the art of jamming and counter-jamming close to the point of stalemate. As a result, a new state of the art is emerging: unjammable drones that operate autonomously by using onboard processors to navigate via internal maps and computer vision, or even drones connected with 20-kilometer-long filaments of fiber-optic cable for tethered control.

    But unjammable doesn’t mean unzappable. Instead of using the scrambling method of a jammer, which employs an antenna to block the drone’s connection to a pilot or remote guidance system, the Leonidas microwave beam hits a drone body broadside. The energy finds its way into something electrical, whether the central flight controller or a tiny wire controlling a flap on a wing, to short-circuit whatever’s available.Tyler Miller, a senior systems engineer on Epirus’s weaponeering team, told me that they never know exactly which part of the target drone is going to go down first, but they’ve reliably seen the microwave signal get in somewhere to overload a circuit. “Based on the geometry and the way the wires are laid out,” he said, one of those wires is going to be the best path in. “Sometimes if we rotate the drone 90 degrees, you have a different motor go down first,” he added.

    The team has even tried wrapping target drones in copper tape, which would theoretically provide shielding, only to find that the microwave still finds a way in through moving propeller shafts or antennas that need to remain exposed for the drone to fly. 

    EPIRUS

    Leonidas also has an edge when it comes to downing a mass of drones at once. Physically hitting a drone out of the sky or lighting it up with a laser can be effective in situations where electronic warfare fails, but anti-drone drones can only take out one at a time, and lasers need to precisely aim and shoot. Epirus’s microwaves can damage everything in a roughly 60-degree arc from the Leonidas emitter simultaneously and keep on zapping and zapping; directed energy systems like this one never run out of ammo.

    As for cost, each Army Leonidas unit currently runs in the “low eight figures,” Lowery told me. Defense contract pricing can be opaque, but Epirus delivered four units for its million initial contract, giving a back-of-napkin price around million each. For comparison, Stinger missiles from Raytheon, which soldiers shoot at enemy aircraft or drones from a shoulder-mounted launcher, cost hundreds of thousands of dollars a pop, meaning the Leonidas could start costing lessafter it downs the first wave of a swarm.

    Raytheon’s radar, reversed

    Epirus is part of a new wave of venture-capital-backed defense companies trying to change the way weapons are created—and the way the Pentagon buys them. The largest defense companies, firms like Raytheon, Boeing, Northrop Grumman, and Lockheed Martin, typically develop new weapons in response to research grants and cost-plus contracts, in which the US Department of Defense guarantees a certain profit margin to firms building products that match their laundry list of technical specifications. These programs have kept the military supplied with cutting-edge weapons for decades, but the results may be exquisite pieces of military machinery delivered years late and billions of dollars over budget.

    Rather than building to minutely detailed specs, the new crop of military contractors aim to produce products on a quick time frame to solve a problem and then fine-tune them as they pitch to the military. The model, pioneered by Palantir and SpaceX, has since propelled companies like Anduril, Shield AI, and dozens of other smaller startups into the business of war as venture capital piles tens of billions of dollars into defense.

    Like Anduril, Epirus has direct Palantir roots; it was cofounded by Joe Lonsdale, who also cofounded Palantir, and John Tenet, Lonsdale’s colleague at the time at his venture fund, 8VC. 

    While Epirus is doing business in the new mode, its roots are in the old—specifically in Raytheon, a pioneer in the field of microwave technology. Cofounded by MIT professor Vannevar Bush in 1922, it manufactured vacuum tubes, like those found in old radios. But the company became synonymous with electronic defense during World War II, when Bush spun up a lab to develop early microwave radar technology invented by the British into a workable product, and Raytheon then began mass-producing microwave tubes—known as magnetrons—for the US war effort. By the end of the war in 1945, Raytheon was making 80% of the magnetrons powering Allied radar across the world.

    From padded foam chambers at the Epirus HQ, Leonidas devices can be safely tested on drones.EPIRUS

    Large tubes remained the best way to emit high-power microwaves for more than half a century, handily outperforming silicon-based solid-state amplifiers. They’re still around—the microwave on your kitchen counter runs on a vacuum tube magnetron. But tubes have downsides: They’re hot, they’re big, and they require upkeep.By the 2000s, new methods of building solid-state amplifiers out of materials like gallium nitride started to mature and were able to handle more power than silicon without melting or shorting out. The US Navy spent hundreds of millions of dollars on cutting-edge microwave contracts, one for a project at Raytheon called Next Generation Jammer—geared specifically toward designing a new way to make high-powered microwaves that work at extremely long distances.

    Lowery, the Epirus CEO, began his career working on nuclear reactors on Navy aircraft carriers before he became the chief engineer for Next Generation Jammer at Raytheon in 2010. There, he and his team worked on a system that relied on many of the same fundamentals that now power the Leonidas—using the same type of amplifier material and antenna setup to fry the electronics of a small target at much closer range rather than disrupting the radar of a target hundreds of miles away. 

    The similarity is not a coincidence: Two engineers from Next Generation Jammer helped launch Epirus in 2018. Lowery—who by then was working at the augmented-reality startup RealWear, which makes industrial smart glasses—joined Epirus in 2021 to run product development and was asked to take the top spot as CEO in 2023, as Leonidas became a fully formed machine. Much of the founding team has since departed for other projects, but Raytheon still runs through the company’s collective CV: ex-Raytheon radar engineer Matt Markel started in January as the new CTO, and Epirus’s chief engineer for defense, its VP of engineering, its VP of operations, and a number of employees all have Raytheon roots as well.

    Markel tells me that the Epirus way of working wouldn’t have flown at one of the big defense contractors: “They never would have tried spinning off the technology into a new application without a contract lined up.” The Epirus engineers saw the use case, raised money to start building Leonidas, and already had prototypes in the works before any military branch started awarding money to work on the project.

    Waiting for the starting gun

    On the wall of Lowery’s office are two mementos from testing days at an Army proving ground: a trophy wing from a larger drone, signed by the whole testing team, and a framed photo documenting the Leonidas’s carnage—a stack of dozens of inoperative drones piled up in a heap. 

    Despite what seems to have been an impressive test show, it’s still impossible from the outside to determine whether Epirus’s tech is ready to fully deliver if the swarms descend. 

    The Army would not comment specifically on the efficacy of any new weapons in testing or early deployment, including the Leonidas system. A spokesperson for the Army’s Rapid Capabilities and Critical Technologies Office, or RCCTO, which is the subsection responsible for contracting with Epirus to date, would only say in a statement that it is “committed to developing and fielding innovative Directed Energy solutions to address evolving threats.” 

    But various high-ranking officers appear to be giving Epirus a public vote of confidence. The three-star general who runs RCCTO and oversaw the Leonidas testing last summer told Breaking Defense that “the system actually worked very well,” even if there was work to be done on “how the weapon system fits into the larger kill chain.”

    And when former secretary of the Army Christine Wormuth, then the service’s highest-ranking civilian, gave a parting interview this past January, she mentioned Epirus in all but name, citing “one company” that is “using high-powered microwaves to basically be able to kill swarms of drones.” She called that kind of capability “critical for the Army.” 

    The Army isn’t the only branch interested in the microwave weapon. On Epirus’s factory floor when I visited, alongside the big beige Leonidases commissioned by the Army, engineers were building a smaller expeditionary version for the Marines, painted green, which it delivered in late April. Videos show that when it put some of its microwave emitters on a dock and tested them out for the Navy last summer, the microwaves left their targets dead in the water—successfully frying the circuits of outboard motors like the ones propelling Houthi drone boats. 

    Epirus is also currently working on an even smaller version of the Leonidas that can mount on top of the Army’s Stryker combat vehicles, and it’s testing out attaching a single microwave unit to a small airborne drone, which could work as a highly focused zapper to disable cars, data centers, or single enemy drones. 

    Epirus’s microwave technology is also being tested in devices smaller than the traditional Leonidas. EPIRUS

    While neither the Army nor the Navy has yet to announce a contract to start buying Epirus’s systems at scale, the company and its investors are actively preparing for the big orders to start rolling in. It raised million in a funding round in early March to get ready to make as many Leonidases as possible in the coming years, adding to the more than million it’s raised since opening its doors in 2018.

    “If you invent a force field that works,” Lowery boasts, “you really get a lot of attention.”

    The task for Epirus now, assuming that its main customers pull the trigger and start buying more Leonidases, is ramping up production while advancing the tech in its systems. Then there are the more prosaic problems of staffing, assembly, and testing at scale. For future generations, Lowery told me, the goal is refining the antenna design and integrating higher-powered microwave amplifiers to push the output into the tens of kilowatts, allowing for increased range and efficacy. 

    While this could be made harder by Trump’s global trade war, Lowery says he’s not worried about their supply chain; while China produces 98% of the world’s gallium, according to the US Geological Survey, and has choked off exports to the US, Epirus’s chip supplier uses recycled gallium from Japan. 

    The other outside challenge may be that Epirus isn’t the only company building a drone zapper. One of China’s state-owned defense companies has been working on its own anti-drone high-powered microwave weapon called the Hurricane, which it displayed at a major military show in late 2024. 

    It may be a sign that anti-electronics force fields will become common among the world’s militaries—and if so, the future of war is unlikely to go back to the status quo ante, and it might zag in a different direction yet again. But military planners believe it’s crucial for the US not to be left behind. So if it works as promised, Epirus could very well change the way that war will play out in the coming decade. 

    While Miller, the Army CTO, can’t speak directly to Epirus or any specific system, he will say that he believes anti-drone measures are going to have to become ubiquitous for US soldiers. “Counter-UASunfortunately is going to be like counter-IED,” he says. “It’s going to be every soldier’s job to think about UAS threats the same way it was to think about IEDs.” 

    And, he adds, it’s his job and his colleagues’ to make sure that tech so effective it works like “almost magic” is in the hands of the average rifleman. To that end, Lowery told me, Epirus is designing the Leonidas control system to work simply for troops, allowing them to identify a cluster of targets and start zapping with just a click of a button—but only extensive use in the field can prove that out.

    Epirus CEO Andy Lowery sees the Leonidas as providing a last line of defense against UAVs.EPIRUS

    In the not-too-distant future, Lowery says, this could mean setting up along the US-Mexico border. But the grandest vision for Epirus’s tech that he says he’s heard is for a city-scale Leonidas along the lines of a ballistic missile defense radar system called PAVE PAWS, which takes up an entire 105-foot-tall building and can detect distant nuclear missile launches. The US set up four in the 1980s, and Taiwan currently has one up on a mountain south of Taipei. Fill a similar-size building full of microwave emitters, and the beam could reach out “10 or 15 miles,” Lowery told me, with one sitting sentinel over Taipei in the north and another over Kaohsiung in the south of Taiwan.

    Riffing in Greek mythological mode, Lowery said of drones, “I call all these mischief makers. Whether they’re doing drugs or guns across the border or they’re flying over Langleythey’re spying on F-35s, they’re all like Icarus. You remember Icarus, with his wax wings? Flying all around—‘Nobody’s going to touch me, nobody’s going to ever hurt me.’”

    “We built one hell of a wax-wing melter.” 

    Sam Dean is a reporter focusing on business, tech, and defense. He is writing a book about the recent history of Silicon Valley returning to work with the Pentagon for Viking Press and covering the defense tech industry for a number of publications. Previously, he was a business reporter at the Los Angeles Times.

    This piece has been updated to clarify that Alex Miller is a civilian intelligence official. 
    #this #giant #microwave #change #future
    This giant microwave may change the future of war
    Imagine: China deploys hundreds of thousands of autonomous drones in the air, on the sea, and under the water—all armed with explosive warheads or small missiles. These machines descend in a swarm toward military installations on Taiwan and nearby US bases, and over the course of a few hours, a single robotic blitzkrieg overwhelms the US Pacific force before it can even begin to fight back.  Maybe it sounds like a new Michael Bay movie, but it’s the scenario that keeps the chief technology officer of the US Army up at night. “I’m hesitant to say it out loud so I don’t manifest it,” says Alex Miller, a longtime Army intelligence official who became the CTO to the Army’s chief of staff in 2023. Even if World War III doesn’t break out in the South China Sea, every US military installation around the world is vulnerable to the same tactics—as are the militaries of every other country around the world. The proliferation of cheap drones means just about any group with the wherewithal to assemble and launch a swarm could wreak havoc, no expensive jets or massive missile installations required.  While the US has precision missiles that can shoot these drones down, they don’t always succeed: A drone attack killed three US soldiers and injured dozens more at a base in the Jordanian desert last year. And each American missile costs orders of magnitude more than its targets, which limits their supply; countering thousand-dollar drones with missiles that cost hundreds of thousands, or even millions, of dollars per shot can only work for so long, even with a defense budget that could reach a trillion dollars next year. The US armed forces are now hunting for a solution—and they want it fast. Every branch of the service and a host of defense tech startups are testing out new weapons that promise to disable drones en masse. There are drones that slam into other drones like battering rams; drones that shoot out nets to ensnare quadcopter propellers; precision-guided Gatling guns that simply shoot drones out of the sky; electronic approaches, like GPS jammers and direct hacking tools; and lasers that melt holes clear through a target’s side. Then there are the microwaves: high-powered electronic devices that push out kilowatts of power to zap the circuits of a drone as if it were the tinfoil you forgot to take off your leftovers when you heated them up.  That’s where Epirus comes in.  When I went to visit the HQ of this 185-person startup in Torrance, California, earlier this year, I got a behind-the-scenes look at its massive microwave, called Leonidas, which the US Army is already betting on as a cutting-edge anti-drone weapon. The Army awarded Epirus a million contract in early 2023, topped that up with another million last fall, and is currently deploying a handful of the systems for testing with US troops in the Middle East and the Pacific.  Up close, the Leonidas that Epirus built for the Army looks like a two-foot-thick slab of metal the size of a garage door stuck on a swivel mount. Pop the back cover, and you can see that the slab is filled with dozens of individual microwave amplifier units in a grid. Each is about the size of a safe-deposit box and built around a chip made of gallium nitride, a semiconductor that can survive much higher voltages and temperatures than the typical silicon.  Leonidas sits on top of a trailer that a standard-issue Army truck can tow, and when it is powered on, the company’s software tells the grid of amps and antennas to shape the electromagnetic waves they’re blasting out with a phased array, precisely overlapping the microwave signals to mold the energy into a focused beam. Instead of needing to physically point a gun or parabolic dish at each of a thousand incoming drones, the Leonidas can flick between them at the speed of software. The Leonidas contains dozens of microwave amplifier units and can pivot to direct waves at incoming swarms of drones.EPIRUS Of course, this isn’t magic—there are practical limits on how much damage one array can do, and at what range—but the total effect could be described as an electromagnetic pulse emitter, a death ray for electronics, or a force field that could set up a protective barrier around military installations and drop drones the way a bug zapper fizzles a mob of mosquitoes. I walked through the nonclassified sections of the Leonidas factory floor, where a cluster of engineers working on weaponeering—the military term for figuring out exactly how much of a weapon, be it high explosive or microwave beam, is necessary to achieve a desired effect—ran tests in a warren of smaller anechoic rooms. Inside, they shot individual microwave units at a broad range of commercial and military drones, cycling through waveforms and power levels to try to find the signal that could fry each one with maximum efficiency.  On a live video feed from inside one of these foam-padded rooms, I watched a quadcopter drone spin its propellers and then, once the microwave emitter turned on, instantly stop short—first the propeller on the front left and then the rest. A drone hit with a Leonidas beam doesn’t explode—it just falls. Compared with the blast of a missile or the sizzle of a laser, it doesn’t look like much. But it could force enemies to come up with costlier ways of attacking that reduce the advantage of the drone swarm, and it could get around the inherent limitations of purely electronic or strictly physical defense systems. It could save lives. Epirus CEO Andy Lowery, a tall guy with sparkplug energy and a rapid-fire southern Illinois twang, doesn’t shy away from talking big about his product. As he told me during my visit, Leonidas is intended to lead a last stand, like the Spartan from whom the microwave takes its name—in this case, against hordes of unmanned aerial vehicles, or UAVs. While the actual range of the Leonidas system is kept secret, Lowery says the Army is looking for a solution that can reliably stop drones within a few kilometers. He told me, “They would like our system to be the owner of that final layer—to get any squeakers, any leakers, anything like that.” Now that they’ve told the world they “invented a force field,” Lowery added, the focus is on manufacturing at scale—before the drone swarms really start to descend or a nation with a major military decides to launch a new war. Before, in other words, Miller’s nightmare scenario becomes reality.  Why zap? Miller remembers well when the danger of small weaponized drones first appeared on his radar. Reports of Islamic State fighters strapping grenades to the bottom of commercial DJI Phantom quadcopters first emerged in late 2016 during the Battle of Mosul. “I went, ‘Oh, this is going to be bad,’ because basically it’s an airborne IED at that point,” he says. He’s tracked the danger as it’s built steadily since then, with advances in machine vision, AI coordination software, and suicide drone tactics only accelerating.  Then the war in Ukraine showed the world that cheap technology has fundamentally changed how warfare happens. We have watched in high-definition video how a cheap, off-the-shelf drone modified to carry a small bomb can be piloted directly into a faraway truck, tank, or group of troops to devastating effect. And larger suicide drones, also known as “loitering munitions,” can be produced for just tens of thousands of dollars and launched in massive salvos to hit soft targets or overwhelm more advanced military defenses through sheer numbers.  As a result, Miller, along with large swaths of the Pentagon and DC policy circles, believes that the current US arsenal for defending against these weapons is just too expensive and the tools in too short supply to truly match the threat. Just look at Yemen, a poor country where the Houthi military group has been under constant attack for the past decade. Armed with this new low-tech arsenal, in the past 18 months the rebel group has been able to bomb cargo ships and effectively disrupt global shipping in the Red Sea—part of an effort to apply pressure on Israel to stop its war in Gaza. The Houthis have also used missiles, suicide drones, and even drone boats to launch powerful attacks on US Navy ships sent to stop them. The most successful defense tech firm selling anti-drone weapons to the US military right now is Anduril, the company started by Palmer Luckey, the inventor of the Oculus VR headset, and a crew of cofounders from Oculus and defense data giant Palantir. In just the past few months, the Marines have chosen Anduril for counter-drone contracts that could be worth nearly million over the next decade, and the company has been working with Special Operations Command since 2022 on a counter-drone contract that could be worth nearly a billion dollars over a similar time frame. It’s unclear from the contracts what, exactly, Anduril is selling to each organization, but its weapons include electronic warfare jammers, jet-powered drone bombs, and propeller-driven Anvil drones designed to simply smash into enemy drones. In this arsenal, the cheapest way to stop a swarm of drones is electronic warfare: jamming the GPS or radio signals used to pilot the machines. But the intense drone battles in Ukraine have advanced the art of jamming and counter-jamming close to the point of stalemate. As a result, a new state of the art is emerging: unjammable drones that operate autonomously by using onboard processors to navigate via internal maps and computer vision, or even drones connected with 20-kilometer-long filaments of fiber-optic cable for tethered control. But unjammable doesn’t mean unzappable. Instead of using the scrambling method of a jammer, which employs an antenna to block the drone’s connection to a pilot or remote guidance system, the Leonidas microwave beam hits a drone body broadside. The energy finds its way into something electrical, whether the central flight controller or a tiny wire controlling a flap on a wing, to short-circuit whatever’s available.Tyler Miller, a senior systems engineer on Epirus’s weaponeering team, told me that they never know exactly which part of the target drone is going to go down first, but they’ve reliably seen the microwave signal get in somewhere to overload a circuit. “Based on the geometry and the way the wires are laid out,” he said, one of those wires is going to be the best path in. “Sometimes if we rotate the drone 90 degrees, you have a different motor go down first,” he added. The team has even tried wrapping target drones in copper tape, which would theoretically provide shielding, only to find that the microwave still finds a way in through moving propeller shafts or antennas that need to remain exposed for the drone to fly.  EPIRUS Leonidas also has an edge when it comes to downing a mass of drones at once. Physically hitting a drone out of the sky or lighting it up with a laser can be effective in situations where electronic warfare fails, but anti-drone drones can only take out one at a time, and lasers need to precisely aim and shoot. Epirus’s microwaves can damage everything in a roughly 60-degree arc from the Leonidas emitter simultaneously and keep on zapping and zapping; directed energy systems like this one never run out of ammo. As for cost, each Army Leonidas unit currently runs in the “low eight figures,” Lowery told me. Defense contract pricing can be opaque, but Epirus delivered four units for its million initial contract, giving a back-of-napkin price around million each. For comparison, Stinger missiles from Raytheon, which soldiers shoot at enemy aircraft or drones from a shoulder-mounted launcher, cost hundreds of thousands of dollars a pop, meaning the Leonidas could start costing lessafter it downs the first wave of a swarm. Raytheon’s radar, reversed Epirus is part of a new wave of venture-capital-backed defense companies trying to change the way weapons are created—and the way the Pentagon buys them. The largest defense companies, firms like Raytheon, Boeing, Northrop Grumman, and Lockheed Martin, typically develop new weapons in response to research grants and cost-plus contracts, in which the US Department of Defense guarantees a certain profit margin to firms building products that match their laundry list of technical specifications. These programs have kept the military supplied with cutting-edge weapons for decades, but the results may be exquisite pieces of military machinery delivered years late and billions of dollars over budget. Rather than building to minutely detailed specs, the new crop of military contractors aim to produce products on a quick time frame to solve a problem and then fine-tune them as they pitch to the military. The model, pioneered by Palantir and SpaceX, has since propelled companies like Anduril, Shield AI, and dozens of other smaller startups into the business of war as venture capital piles tens of billions of dollars into defense. Like Anduril, Epirus has direct Palantir roots; it was cofounded by Joe Lonsdale, who also cofounded Palantir, and John Tenet, Lonsdale’s colleague at the time at his venture fund, 8VC.  While Epirus is doing business in the new mode, its roots are in the old—specifically in Raytheon, a pioneer in the field of microwave technology. Cofounded by MIT professor Vannevar Bush in 1922, it manufactured vacuum tubes, like those found in old radios. But the company became synonymous with electronic defense during World War II, when Bush spun up a lab to develop early microwave radar technology invented by the British into a workable product, and Raytheon then began mass-producing microwave tubes—known as magnetrons—for the US war effort. By the end of the war in 1945, Raytheon was making 80% of the magnetrons powering Allied radar across the world. From padded foam chambers at the Epirus HQ, Leonidas devices can be safely tested on drones.EPIRUS Large tubes remained the best way to emit high-power microwaves for more than half a century, handily outperforming silicon-based solid-state amplifiers. They’re still around—the microwave on your kitchen counter runs on a vacuum tube magnetron. But tubes have downsides: They’re hot, they’re big, and they require upkeep.By the 2000s, new methods of building solid-state amplifiers out of materials like gallium nitride started to mature and were able to handle more power than silicon without melting or shorting out. The US Navy spent hundreds of millions of dollars on cutting-edge microwave contracts, one for a project at Raytheon called Next Generation Jammer—geared specifically toward designing a new way to make high-powered microwaves that work at extremely long distances. Lowery, the Epirus CEO, began his career working on nuclear reactors on Navy aircraft carriers before he became the chief engineer for Next Generation Jammer at Raytheon in 2010. There, he and his team worked on a system that relied on many of the same fundamentals that now power the Leonidas—using the same type of amplifier material and antenna setup to fry the electronics of a small target at much closer range rather than disrupting the radar of a target hundreds of miles away.  The similarity is not a coincidence: Two engineers from Next Generation Jammer helped launch Epirus in 2018. Lowery—who by then was working at the augmented-reality startup RealWear, which makes industrial smart glasses—joined Epirus in 2021 to run product development and was asked to take the top spot as CEO in 2023, as Leonidas became a fully formed machine. Much of the founding team has since departed for other projects, but Raytheon still runs through the company’s collective CV: ex-Raytheon radar engineer Matt Markel started in January as the new CTO, and Epirus’s chief engineer for defense, its VP of engineering, its VP of operations, and a number of employees all have Raytheon roots as well. Markel tells me that the Epirus way of working wouldn’t have flown at one of the big defense contractors: “They never would have tried spinning off the technology into a new application without a contract lined up.” The Epirus engineers saw the use case, raised money to start building Leonidas, and already had prototypes in the works before any military branch started awarding money to work on the project. Waiting for the starting gun On the wall of Lowery’s office are two mementos from testing days at an Army proving ground: a trophy wing from a larger drone, signed by the whole testing team, and a framed photo documenting the Leonidas’s carnage—a stack of dozens of inoperative drones piled up in a heap.  Despite what seems to have been an impressive test show, it’s still impossible from the outside to determine whether Epirus’s tech is ready to fully deliver if the swarms descend.  The Army would not comment specifically on the efficacy of any new weapons in testing or early deployment, including the Leonidas system. A spokesperson for the Army’s Rapid Capabilities and Critical Technologies Office, or RCCTO, which is the subsection responsible for contracting with Epirus to date, would only say in a statement that it is “committed to developing and fielding innovative Directed Energy solutions to address evolving threats.”  But various high-ranking officers appear to be giving Epirus a public vote of confidence. The three-star general who runs RCCTO and oversaw the Leonidas testing last summer told Breaking Defense that “the system actually worked very well,” even if there was work to be done on “how the weapon system fits into the larger kill chain.” And when former secretary of the Army Christine Wormuth, then the service’s highest-ranking civilian, gave a parting interview this past January, she mentioned Epirus in all but name, citing “one company” that is “using high-powered microwaves to basically be able to kill swarms of drones.” She called that kind of capability “critical for the Army.”  The Army isn’t the only branch interested in the microwave weapon. On Epirus’s factory floor when I visited, alongside the big beige Leonidases commissioned by the Army, engineers were building a smaller expeditionary version for the Marines, painted green, which it delivered in late April. Videos show that when it put some of its microwave emitters on a dock and tested them out for the Navy last summer, the microwaves left their targets dead in the water—successfully frying the circuits of outboard motors like the ones propelling Houthi drone boats.  Epirus is also currently working on an even smaller version of the Leonidas that can mount on top of the Army’s Stryker combat vehicles, and it’s testing out attaching a single microwave unit to a small airborne drone, which could work as a highly focused zapper to disable cars, data centers, or single enemy drones.  Epirus’s microwave technology is also being tested in devices smaller than the traditional Leonidas. EPIRUS While neither the Army nor the Navy has yet to announce a contract to start buying Epirus’s systems at scale, the company and its investors are actively preparing for the big orders to start rolling in. It raised million in a funding round in early March to get ready to make as many Leonidases as possible in the coming years, adding to the more than million it’s raised since opening its doors in 2018. “If you invent a force field that works,” Lowery boasts, “you really get a lot of attention.” The task for Epirus now, assuming that its main customers pull the trigger and start buying more Leonidases, is ramping up production while advancing the tech in its systems. Then there are the more prosaic problems of staffing, assembly, and testing at scale. For future generations, Lowery told me, the goal is refining the antenna design and integrating higher-powered microwave amplifiers to push the output into the tens of kilowatts, allowing for increased range and efficacy.  While this could be made harder by Trump’s global trade war, Lowery says he’s not worried about their supply chain; while China produces 98% of the world’s gallium, according to the US Geological Survey, and has choked off exports to the US, Epirus’s chip supplier uses recycled gallium from Japan.  The other outside challenge may be that Epirus isn’t the only company building a drone zapper. One of China’s state-owned defense companies has been working on its own anti-drone high-powered microwave weapon called the Hurricane, which it displayed at a major military show in late 2024.  It may be a sign that anti-electronics force fields will become common among the world’s militaries—and if so, the future of war is unlikely to go back to the status quo ante, and it might zag in a different direction yet again. But military planners believe it’s crucial for the US not to be left behind. So if it works as promised, Epirus could very well change the way that war will play out in the coming decade.  While Miller, the Army CTO, can’t speak directly to Epirus or any specific system, he will say that he believes anti-drone measures are going to have to become ubiquitous for US soldiers. “Counter-UASunfortunately is going to be like counter-IED,” he says. “It’s going to be every soldier’s job to think about UAS threats the same way it was to think about IEDs.”  And, he adds, it’s his job and his colleagues’ to make sure that tech so effective it works like “almost magic” is in the hands of the average rifleman. To that end, Lowery told me, Epirus is designing the Leonidas control system to work simply for troops, allowing them to identify a cluster of targets and start zapping with just a click of a button—but only extensive use in the field can prove that out. Epirus CEO Andy Lowery sees the Leonidas as providing a last line of defense against UAVs.EPIRUS In the not-too-distant future, Lowery says, this could mean setting up along the US-Mexico border. But the grandest vision for Epirus’s tech that he says he’s heard is for a city-scale Leonidas along the lines of a ballistic missile defense radar system called PAVE PAWS, which takes up an entire 105-foot-tall building and can detect distant nuclear missile launches. The US set up four in the 1980s, and Taiwan currently has one up on a mountain south of Taipei. Fill a similar-size building full of microwave emitters, and the beam could reach out “10 or 15 miles,” Lowery told me, with one sitting sentinel over Taipei in the north and another over Kaohsiung in the south of Taiwan. Riffing in Greek mythological mode, Lowery said of drones, “I call all these mischief makers. Whether they’re doing drugs or guns across the border or they’re flying over Langleythey’re spying on F-35s, they’re all like Icarus. You remember Icarus, with his wax wings? Flying all around—‘Nobody’s going to touch me, nobody’s going to ever hurt me.’” “We built one hell of a wax-wing melter.”  Sam Dean is a reporter focusing on business, tech, and defense. He is writing a book about the recent history of Silicon Valley returning to work with the Pentagon for Viking Press and covering the defense tech industry for a number of publications. Previously, he was a business reporter at the Los Angeles Times. This piece has been updated to clarify that Alex Miller is a civilian intelligence official.  #this #giant #microwave #change #future
    WWW.TECHNOLOGYREVIEW.COM
    This giant microwave may change the future of war
    Imagine: China deploys hundreds of thousands of autonomous drones in the air, on the sea, and under the water—all armed with explosive warheads or small missiles. These machines descend in a swarm toward military installations on Taiwan and nearby US bases, and over the course of a few hours, a single robotic blitzkrieg overwhelms the US Pacific force before it can even begin to fight back.  Maybe it sounds like a new Michael Bay movie, but it’s the scenario that keeps the chief technology officer of the US Army up at night. “I’m hesitant to say it out loud so I don’t manifest it,” says Alex Miller, a longtime Army intelligence official who became the CTO to the Army’s chief of staff in 2023. Even if World War III doesn’t break out in the South China Sea, every US military installation around the world is vulnerable to the same tactics—as are the militaries of every other country around the world. The proliferation of cheap drones means just about any group with the wherewithal to assemble and launch a swarm could wreak havoc, no expensive jets or massive missile installations required.  While the US has precision missiles that can shoot these drones down, they don’t always succeed: A drone attack killed three US soldiers and injured dozens more at a base in the Jordanian desert last year. And each American missile costs orders of magnitude more than its targets, which limits their supply; countering thousand-dollar drones with missiles that cost hundreds of thousands, or even millions, of dollars per shot can only work for so long, even with a defense budget that could reach a trillion dollars next year. The US armed forces are now hunting for a solution—and they want it fast. Every branch of the service and a host of defense tech startups are testing out new weapons that promise to disable drones en masse. There are drones that slam into other drones like battering rams; drones that shoot out nets to ensnare quadcopter propellers; precision-guided Gatling guns that simply shoot drones out of the sky; electronic approaches, like GPS jammers and direct hacking tools; and lasers that melt holes clear through a target’s side. Then there are the microwaves: high-powered electronic devices that push out kilowatts of power to zap the circuits of a drone as if it were the tinfoil you forgot to take off your leftovers when you heated them up.  That’s where Epirus comes in.  When I went to visit the HQ of this 185-person startup in Torrance, California, earlier this year, I got a behind-the-scenes look at its massive microwave, called Leonidas, which the US Army is already betting on as a cutting-edge anti-drone weapon. The Army awarded Epirus a $66 million contract in early 2023, topped that up with another $17 million last fall, and is currently deploying a handful of the systems for testing with US troops in the Middle East and the Pacific. (The Army won’t get into specifics on the location of the weapons in the Middle East but published a report of a live-fire test in the Philippines in early May.)  Up close, the Leonidas that Epirus built for the Army looks like a two-foot-thick slab of metal the size of a garage door stuck on a swivel mount. Pop the back cover, and you can see that the slab is filled with dozens of individual microwave amplifier units in a grid. Each is about the size of a safe-deposit box and built around a chip made of gallium nitride, a semiconductor that can survive much higher voltages and temperatures than the typical silicon.  Leonidas sits on top of a trailer that a standard-issue Army truck can tow, and when it is powered on, the company’s software tells the grid of amps and antennas to shape the electromagnetic waves they’re blasting out with a phased array, precisely overlapping the microwave signals to mold the energy into a focused beam. Instead of needing to physically point a gun or parabolic dish at each of a thousand incoming drones, the Leonidas can flick between them at the speed of software. The Leonidas contains dozens of microwave amplifier units and can pivot to direct waves at incoming swarms of drones.EPIRUS Of course, this isn’t magic—there are practical limits on how much damage one array can do, and at what range—but the total effect could be described as an electromagnetic pulse emitter, a death ray for electronics, or a force field that could set up a protective barrier around military installations and drop drones the way a bug zapper fizzles a mob of mosquitoes. I walked through the nonclassified sections of the Leonidas factory floor, where a cluster of engineers working on weaponeering—the military term for figuring out exactly how much of a weapon, be it high explosive or microwave beam, is necessary to achieve a desired effect—ran tests in a warren of smaller anechoic rooms. Inside, they shot individual microwave units at a broad range of commercial and military drones, cycling through waveforms and power levels to try to find the signal that could fry each one with maximum efficiency.  On a live video feed from inside one of these foam-padded rooms, I watched a quadcopter drone spin its propellers and then, once the microwave emitter turned on, instantly stop short—first the propeller on the front left and then the rest. A drone hit with a Leonidas beam doesn’t explode—it just falls. Compared with the blast of a missile or the sizzle of a laser, it doesn’t look like much. But it could force enemies to come up with costlier ways of attacking that reduce the advantage of the drone swarm, and it could get around the inherent limitations of purely electronic or strictly physical defense systems. It could save lives. Epirus CEO Andy Lowery, a tall guy with sparkplug energy and a rapid-fire southern Illinois twang, doesn’t shy away from talking big about his product. As he told me during my visit, Leonidas is intended to lead a last stand, like the Spartan from whom the microwave takes its name—in this case, against hordes of unmanned aerial vehicles, or UAVs. While the actual range of the Leonidas system is kept secret, Lowery says the Army is looking for a solution that can reliably stop drones within a few kilometers. He told me, “They would like our system to be the owner of that final layer—to get any squeakers, any leakers, anything like that.” Now that they’ve told the world they “invented a force field,” Lowery added, the focus is on manufacturing at scale—before the drone swarms really start to descend or a nation with a major military decides to launch a new war. Before, in other words, Miller’s nightmare scenario becomes reality.  Why zap? Miller remembers well when the danger of small weaponized drones first appeared on his radar. Reports of Islamic State fighters strapping grenades to the bottom of commercial DJI Phantom quadcopters first emerged in late 2016 during the Battle of Mosul. “I went, ‘Oh, this is going to be bad,’ because basically it’s an airborne IED at that point,” he says. He’s tracked the danger as it’s built steadily since then, with advances in machine vision, AI coordination software, and suicide drone tactics only accelerating.  Then the war in Ukraine showed the world that cheap technology has fundamentally changed how warfare happens. We have watched in high-definition video how a cheap, off-the-shelf drone modified to carry a small bomb can be piloted directly into a faraway truck, tank, or group of troops to devastating effect. And larger suicide drones, also known as “loitering munitions,” can be produced for just tens of thousands of dollars and launched in massive salvos to hit soft targets or overwhelm more advanced military defenses through sheer numbers.  As a result, Miller, along with large swaths of the Pentagon and DC policy circles, believes that the current US arsenal for defending against these weapons is just too expensive and the tools in too short supply to truly match the threat. Just look at Yemen, a poor country where the Houthi military group has been under constant attack for the past decade. Armed with this new low-tech arsenal, in the past 18 months the rebel group has been able to bomb cargo ships and effectively disrupt global shipping in the Red Sea—part of an effort to apply pressure on Israel to stop its war in Gaza. The Houthis have also used missiles, suicide drones, and even drone boats to launch powerful attacks on US Navy ships sent to stop them. The most successful defense tech firm selling anti-drone weapons to the US military right now is Anduril, the company started by Palmer Luckey, the inventor of the Oculus VR headset, and a crew of cofounders from Oculus and defense data giant Palantir. In just the past few months, the Marines have chosen Anduril for counter-drone contracts that could be worth nearly $850 million over the next decade, and the company has been working with Special Operations Command since 2022 on a counter-drone contract that could be worth nearly a billion dollars over a similar time frame. It’s unclear from the contracts what, exactly, Anduril is selling to each organization, but its weapons include electronic warfare jammers, jet-powered drone bombs, and propeller-driven Anvil drones designed to simply smash into enemy drones. In this arsenal, the cheapest way to stop a swarm of drones is electronic warfare: jamming the GPS or radio signals used to pilot the machines. But the intense drone battles in Ukraine have advanced the art of jamming and counter-jamming close to the point of stalemate. As a result, a new state of the art is emerging: unjammable drones that operate autonomously by using onboard processors to navigate via internal maps and computer vision, or even drones connected with 20-kilometer-long filaments of fiber-optic cable for tethered control. But unjammable doesn’t mean unzappable. Instead of using the scrambling method of a jammer, which employs an antenna to block the drone’s connection to a pilot or remote guidance system, the Leonidas microwave beam hits a drone body broadside. The energy finds its way into something electrical, whether the central flight controller or a tiny wire controlling a flap on a wing, to short-circuit whatever’s available. (The company also says that this targeted hit of energy allows birds and other wildlife to continue to move safely.) Tyler Miller, a senior systems engineer on Epirus’s weaponeering team, told me that they never know exactly which part of the target drone is going to go down first, but they’ve reliably seen the microwave signal get in somewhere to overload a circuit. “Based on the geometry and the way the wires are laid out,” he said, one of those wires is going to be the best path in. “Sometimes if we rotate the drone 90 degrees, you have a different motor go down first,” he added. The team has even tried wrapping target drones in copper tape, which would theoretically provide shielding, only to find that the microwave still finds a way in through moving propeller shafts or antennas that need to remain exposed for the drone to fly.  EPIRUS Leonidas also has an edge when it comes to downing a mass of drones at once. Physically hitting a drone out of the sky or lighting it up with a laser can be effective in situations where electronic warfare fails, but anti-drone drones can only take out one at a time, and lasers need to precisely aim and shoot. Epirus’s microwaves can damage everything in a roughly 60-degree arc from the Leonidas emitter simultaneously and keep on zapping and zapping; directed energy systems like this one never run out of ammo. As for cost, each Army Leonidas unit currently runs in the “low eight figures,” Lowery told me. Defense contract pricing can be opaque, but Epirus delivered four units for its $66 million initial contract, giving a back-of-napkin price around $16.5 million each. For comparison, Stinger missiles from Raytheon, which soldiers shoot at enemy aircraft or drones from a shoulder-mounted launcher, cost hundreds of thousands of dollars a pop, meaning the Leonidas could start costing less (and keep shooting) after it downs the first wave of a swarm. Raytheon’s radar, reversed Epirus is part of a new wave of venture-capital-backed defense companies trying to change the way weapons are created—and the way the Pentagon buys them. The largest defense companies, firms like Raytheon, Boeing, Northrop Grumman, and Lockheed Martin, typically develop new weapons in response to research grants and cost-plus contracts, in which the US Department of Defense guarantees a certain profit margin to firms building products that match their laundry list of technical specifications. These programs have kept the military supplied with cutting-edge weapons for decades, but the results may be exquisite pieces of military machinery delivered years late and billions of dollars over budget. Rather than building to minutely detailed specs, the new crop of military contractors aim to produce products on a quick time frame to solve a problem and then fine-tune them as they pitch to the military. The model, pioneered by Palantir and SpaceX, has since propelled companies like Anduril, Shield AI, and dozens of other smaller startups into the business of war as venture capital piles tens of billions of dollars into defense. Like Anduril, Epirus has direct Palantir roots; it was cofounded by Joe Lonsdale, who also cofounded Palantir, and John Tenet, Lonsdale’s colleague at the time at his venture fund, 8VC. (Tenet, the son of former CIA director George Tenet, may have inspired the company’s name—the elder Tenet’s parents were born in the Epirus region in the northwest of Greece. But the company more often says it’s a reference to the pseudo-mythological Epirus Bow from the 2011 fantasy action movie Immortals, which never runs out of arrows.)  While Epirus is doing business in the new mode, its roots are in the old—specifically in Raytheon, a pioneer in the field of microwave technology. Cofounded by MIT professor Vannevar Bush in 1922, it manufactured vacuum tubes, like those found in old radios. But the company became synonymous with electronic defense during World War II, when Bush spun up a lab to develop early microwave radar technology invented by the British into a workable product, and Raytheon then began mass-producing microwave tubes—known as magnetrons—for the US war effort. By the end of the war in 1945, Raytheon was making 80% of the magnetrons powering Allied radar across the world. From padded foam chambers at the Epirus HQ, Leonidas devices can be safely tested on drones.EPIRUS Large tubes remained the best way to emit high-power microwaves for more than half a century, handily outperforming silicon-based solid-state amplifiers. They’re still around—the microwave on your kitchen counter runs on a vacuum tube magnetron. But tubes have downsides: They’re hot, they’re big, and they require upkeep. (In fact, the other microwave drone zapper currently in the Pentagon pipeline, the Tactical High-power Operational Responder, or THOR, still relies on a physical vacuum tube. It’s reported to be effective at downing drones in tests but takes up a whole shipping container and needs a dish antenna to zap its targets.) By the 2000s, new methods of building solid-state amplifiers out of materials like gallium nitride started to mature and were able to handle more power than silicon without melting or shorting out. The US Navy spent hundreds of millions of dollars on cutting-edge microwave contracts, one for a project at Raytheon called Next Generation Jammer—geared specifically toward designing a new way to make high-powered microwaves that work at extremely long distances. Lowery, the Epirus CEO, began his career working on nuclear reactors on Navy aircraft carriers before he became the chief engineer for Next Generation Jammer at Raytheon in 2010. There, he and his team worked on a system that relied on many of the same fundamentals that now power the Leonidas—using the same type of amplifier material and antenna setup to fry the electronics of a small target at much closer range rather than disrupting the radar of a target hundreds of miles away.  The similarity is not a coincidence: Two engineers from Next Generation Jammer helped launch Epirus in 2018. Lowery—who by then was working at the augmented-reality startup RealWear, which makes industrial smart glasses—joined Epirus in 2021 to run product development and was asked to take the top spot as CEO in 2023, as Leonidas became a fully formed machine. Much of the founding team has since departed for other projects, but Raytheon still runs through the company’s collective CV: ex-Raytheon radar engineer Matt Markel started in January as the new CTO, and Epirus’s chief engineer for defense, its VP of engineering, its VP of operations, and a number of employees all have Raytheon roots as well. Markel tells me that the Epirus way of working wouldn’t have flown at one of the big defense contractors: “They never would have tried spinning off the technology into a new application without a contract lined up.” The Epirus engineers saw the use case, raised money to start building Leonidas, and already had prototypes in the works before any military branch started awarding money to work on the project. Waiting for the starting gun On the wall of Lowery’s office are two mementos from testing days at an Army proving ground: a trophy wing from a larger drone, signed by the whole testing team, and a framed photo documenting the Leonidas’s carnage—a stack of dozens of inoperative drones piled up in a heap.  Despite what seems to have been an impressive test show, it’s still impossible from the outside to determine whether Epirus’s tech is ready to fully deliver if the swarms descend.  The Army would not comment specifically on the efficacy of any new weapons in testing or early deployment, including the Leonidas system. A spokesperson for the Army’s Rapid Capabilities and Critical Technologies Office, or RCCTO, which is the subsection responsible for contracting with Epirus to date, would only say in a statement that it is “committed to developing and fielding innovative Directed Energy solutions to address evolving threats.”  But various high-ranking officers appear to be giving Epirus a public vote of confidence. The three-star general who runs RCCTO and oversaw the Leonidas testing last summer told Breaking Defense that “the system actually worked very well,” even if there was work to be done on “how the weapon system fits into the larger kill chain.” And when former secretary of the Army Christine Wormuth, then the service’s highest-ranking civilian, gave a parting interview this past January, she mentioned Epirus in all but name, citing “one company” that is “using high-powered microwaves to basically be able to kill swarms of drones.” She called that kind of capability “critical for the Army.”  The Army isn’t the only branch interested in the microwave weapon. On Epirus’s factory floor when I visited, alongside the big beige Leonidases commissioned by the Army, engineers were building a smaller expeditionary version for the Marines, painted green, which it delivered in late April. Videos show that when it put some of its microwave emitters on a dock and tested them out for the Navy last summer, the microwaves left their targets dead in the water—successfully frying the circuits of outboard motors like the ones propelling Houthi drone boats.  Epirus is also currently working on an even smaller version of the Leonidas that can mount on top of the Army’s Stryker combat vehicles, and it’s testing out attaching a single microwave unit to a small airborne drone, which could work as a highly focused zapper to disable cars, data centers, or single enemy drones.  Epirus’s microwave technology is also being tested in devices smaller than the traditional Leonidas. EPIRUS While neither the Army nor the Navy has yet to announce a contract to start buying Epirus’s systems at scale, the company and its investors are actively preparing for the big orders to start rolling in. It raised $250 million in a funding round in early March to get ready to make as many Leonidases as possible in the coming years, adding to the more than $300 million it’s raised since opening its doors in 2018. “If you invent a force field that works,” Lowery boasts, “you really get a lot of attention.” The task for Epirus now, assuming that its main customers pull the trigger and start buying more Leonidases, is ramping up production while advancing the tech in its systems. Then there are the more prosaic problems of staffing, assembly, and testing at scale. For future generations, Lowery told me, the goal is refining the antenna design and integrating higher-powered microwave amplifiers to push the output into the tens of kilowatts, allowing for increased range and efficacy.  While this could be made harder by Trump’s global trade war, Lowery says he’s not worried about their supply chain; while China produces 98% of the world’s gallium, according to the US Geological Survey, and has choked off exports to the US, Epirus’s chip supplier uses recycled gallium from Japan.  The other outside challenge may be that Epirus isn’t the only company building a drone zapper. One of China’s state-owned defense companies has been working on its own anti-drone high-powered microwave weapon called the Hurricane, which it displayed at a major military show in late 2024.  It may be a sign that anti-electronics force fields will become common among the world’s militaries—and if so, the future of war is unlikely to go back to the status quo ante, and it might zag in a different direction yet again. But military planners believe it’s crucial for the US not to be left behind. So if it works as promised, Epirus could very well change the way that war will play out in the coming decade.  While Miller, the Army CTO, can’t speak directly to Epirus or any specific system, he will say that he believes anti-drone measures are going to have to become ubiquitous for US soldiers. “Counter-UAS [Unmanned Aircraft System] unfortunately is going to be like counter-IED,” he says. “It’s going to be every soldier’s job to think about UAS threats the same way it was to think about IEDs.”  And, he adds, it’s his job and his colleagues’ to make sure that tech so effective it works like “almost magic” is in the hands of the average rifleman. To that end, Lowery told me, Epirus is designing the Leonidas control system to work simply for troops, allowing them to identify a cluster of targets and start zapping with just a click of a button—but only extensive use in the field can prove that out. Epirus CEO Andy Lowery sees the Leonidas as providing a last line of defense against UAVs.EPIRUS In the not-too-distant future, Lowery says, this could mean setting up along the US-Mexico border. But the grandest vision for Epirus’s tech that he says he’s heard is for a city-scale Leonidas along the lines of a ballistic missile defense radar system called PAVE PAWS, which takes up an entire 105-foot-tall building and can detect distant nuclear missile launches. The US set up four in the 1980s, and Taiwan currently has one up on a mountain south of Taipei. Fill a similar-size building full of microwave emitters, and the beam could reach out “10 or 15 miles,” Lowery told me, with one sitting sentinel over Taipei in the north and another over Kaohsiung in the south of Taiwan. Riffing in Greek mythological mode, Lowery said of drones, “I call all these mischief makers. Whether they’re doing drugs or guns across the border or they’re flying over Langley [or] they’re spying on F-35s, they’re all like Icarus. You remember Icarus, with his wax wings? Flying all around—‘Nobody’s going to touch me, nobody’s going to ever hurt me.’” “We built one hell of a wax-wing melter.”  Sam Dean is a reporter focusing on business, tech, and defense. He is writing a book about the recent history of Silicon Valley returning to work with the Pentagon for Viking Press and covering the defense tech industry for a number of publications. Previously, he was a business reporter at the Los Angeles Times. This piece has been updated to clarify that Alex Miller is a civilian intelligence official. 
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  • Beyond Cookieless: The Reign of Contextual and First-Party Power Plays

    Google’s reversal on eliminating third-party cookies in Chrome isn’t exactly breaking news – but cookies remain a less effective way to truly connect with audiences. So, it is the perfect moment to explore how smart marketers are gaining an edge by leaning into first-party data and contextual targeting.
    In this post, we’ll break down what really happened, what it means for your brand, and how to sharpen your ad strategy to stay competitive in a shifting landscape.
    So, what happened?
    Google first announced its plan to phase out third-party cookies in Chrome back in 2020, citing a commitment to enhancing user privacy and creating a more privacy-conscious web. However, the timeline faced multiple delays. Then in May 2023, Google declared it was moving full steam ahead, with plans to begin phasing out cookies in January 2024. Marketers everywhere braced for impact, diving into strategy sessions to prepare for a cookieless future.
    Step one in Google’s rollout involved disabling third-party cookies for 1% of Chrome users worldwide – around 30 million people – to support real-world testing. The goal: ramp up to 100% deprecation by the end of 2024.
    But in April 2024, the UK’s Competition and Markets Authoritystepped in, requesting a pause. With Chrome holding a 64% global market share, the potential impact was massive. Amid mounting concerns over Google’s proposed cookie alternatives and the broader industry readiness, Google reversed its decision after more than four years of planning and delays.
    Marketers, exhausted from revising their cookieless strategies, finally hit “save” one last time – tucking their plans away, hoping never to need them again. With emotions parked, attention turned back to what really matters: refining audience-engagement strategy, maximizing performance, and staying ahead in a still-evolving digital landscape.
    Google Flip-Flops – But First-Party Data Remains the Cornerstone of a Resilient Strategy
    The goal remains – to identify and influence the buying group that matters. So, the real question is: what strategies are helping marketers stretch their budgets further and stay ahead?
    One powerful solution is first-party data.
    Let’s keep it simple – first-party data is the information a content publisher gathers directly from its audience as they interact with its platforms. It includes website visitors, social media followers, and existing customers, covering demographics, preferences, on-site behavior, purchase history, and feedback – making it both highly relevant and unique.
    So, every business with an online presence has their own 1st party data. This data is typically gathered through tracking pixels on websites, social platforms, or products, and stored in a CRM or customer data platform.
    But not all first-party data is created equal. To be truly valuable, it must be accurate, relevant, actionable, and privacy-compliant – a level of quality not every provider can guarantee.
    Gaining customer data and consent is no easy feat, either. With growing awareness and concern around data privacy, PrivacyEngine found that 81% of users believe the risks of sharing data outweigh the potential benefits. Still, customers are willing to share personal information if they perceive a high-value return.
    When captured and used effectively, first-party data becomes a powerful competitive advantage.
    Why? Because it gives marketers the kind of insights that drive smarter, more efficient campaigns. Imagine knowing exactly what content topics, formats, and channels resonate with your audience – along with how engaged they’ve been in the last 90 days, and whether they match your ideal region, company size, or role.
    With that level of clarity, you can execute with confidence, reduce wasted spend, and improve both conversion rates and pipeline impact.
    In fact, brands leveraging first-party data see a 2.9x increase in revenue and 1.5x cost savings, according to CMSWire – a clear signal of its effectiveness.
    But it’s not just about performance metrics. Marketers are also rethinking how ads fit into the overall customer experience, ensuring relevance and value at every touchpoint.
    Right Place, Right Time: The Power of Context in Advertising
    Meeting Buyers Where They Are – Digitally
    In a physical store, meeting buyers where they are is simple. But in the digital world – with countless platforms, channels, and formats – it’s far more complex.
    Each advertising tactic has its strengths, but one continues to stand out: contextual advertising.
    Unlike data-targeted ads, which rely on previously captured user information, contextual advertising aligns ads to the content of the page that users sought out. It matches your message to the moment – showing cookware ads on a recipe blog, for example – making the ad feel natural, non-intrusive and informative.
    This alignment pays off. Research shows that consumers are significantly more receptive to ads that match the content they’re engaging in. They’re in the right frame of mind, making the message feel more relevant, trusted, and less promotional. The result? A smoother user experience and stronger brand connection.
    Performance-wise, the numbers speak volumes: contextual ads are 93% more memorable than mismatched ads, and 32% of consumers are more likely to act on contextually aligned ads.
    In today’s privacy-first world, contextual advertising isn’t just compliant – it’s a smarter, more cost-efficient way to drive engagement, boost recall, and build trust with your audience.
    Smarter Strategies, Stronger Results
    Google may have made a major U-turn by reversing its decision to phase out third-party cookies in Chrome – leaving marketers understandably frustrated after years of planning. But those hours spent analyzing alternative strategies haven’t been wasted. In fact, they’ve laid the groundwork for smarter, more resilient approaches.
    Now is the time to turn that pivot into a positive milestone. Here’s how:
    1. Reassess and Refine Campaign Performance
    Take a fresh look at your existing campaigns.

    What does success actually look like for your business?
    Are your current efforts truly delivering, or is there untapped potential?

    It’s never too late to test new formats, re-evaluate messaging, or shift tactics. Revisit how you’re measuring ROI – are you focused on metrics that matter to your stakeholders, or just surface-level stats?
    To make advertising a strategic growth driver – not just a “nice to have” – focus on metrics that reflect real impact across the entire funnel.
    2. Maximize the Value of First-Party Data
    First-party data – whether yours or that of a partner – is one of your most powerful assets.

    Make sure your owned channels – websites, content, and outreach – offer engaging experiences that encourage users to act. This not only improves conversions but strengthens the quality of the data you collect.
    Work with original content publishers and benefit from their powerful first-party data. This allows you to deliver high-impact campaigns built around buyer intelligence.

    Work with partners who take data seriously. Ask your ad providers about their approach to first-party data collection and compliance. Look for transparency, consent-first models, and enriched user insights – not just volume.
    Key questions to ask providers:

    How is consent managed?
    What systems are in place to verify data accuracy and relevance?
    How frequently is data refreshed or validated?

    3. Prioritize the Customer Experience
    Put yourself in your buyer’s shoes.

    Would your ad stand out against a competitor’s?
    Is it helpful, relevant, and well-placed – or disruptive and forgettable?

    One effective strategy is partnering directly with original content publishers. These environments offer accurate topic alignment, trusted editorial standards, and a more natural context for your ads. Deliver what your audience wants – authentic engagement with tangible, decision-making value. When done right, this boosts both engagement and brand perception.
    The Bottom Line
    Don’t treat Google’s decision as a reprieve. Now is not the time to sit still. It’s the time to ask smart questions, challenge assumptions, and work with partners who are just as invested in your success.

    “Audiences are more selective about where they provide their data. So, while third-party cookies remain – for now – advertisers should focus on channels where users willingly share their data in exchange for meaningful content. Going directly to publishers not only places your brand in trusted environments but also unlocks contextually relevant placements that consistently outperform industry benchmarks. Building trust through transparency and relevance is where the real competitive edge lies.” – Jane Qin Medeiros, Head of Informa TechTarget’s Brand and Content Group

    Learn about TechTarget’s first-party advertising and intent solutions today.
    #beyond #cookieless #reign #contextual #firstparty
    Beyond Cookieless: The Reign of Contextual and First-Party Power Plays
    Google’s reversal on eliminating third-party cookies in Chrome isn’t exactly breaking news – but cookies remain a less effective way to truly connect with audiences. So, it is the perfect moment to explore how smart marketers are gaining an edge by leaning into first-party data and contextual targeting. In this post, we’ll break down what really happened, what it means for your brand, and how to sharpen your ad strategy to stay competitive in a shifting landscape. So, what happened? Google first announced its plan to phase out third-party cookies in Chrome back in 2020, citing a commitment to enhancing user privacy and creating a more privacy-conscious web. However, the timeline faced multiple delays. Then in May 2023, Google declared it was moving full steam ahead, with plans to begin phasing out cookies in January 2024. Marketers everywhere braced for impact, diving into strategy sessions to prepare for a cookieless future. Step one in Google’s rollout involved disabling third-party cookies for 1% of Chrome users worldwide – around 30 million people – to support real-world testing. The goal: ramp up to 100% deprecation by the end of 2024. But in April 2024, the UK’s Competition and Markets Authoritystepped in, requesting a pause. With Chrome holding a 64% global market share, the potential impact was massive. Amid mounting concerns over Google’s proposed cookie alternatives and the broader industry readiness, Google reversed its decision after more than four years of planning and delays. Marketers, exhausted from revising their cookieless strategies, finally hit “save” one last time – tucking their plans away, hoping never to need them again. With emotions parked, attention turned back to what really matters: refining audience-engagement strategy, maximizing performance, and staying ahead in a still-evolving digital landscape. Google Flip-Flops – But First-Party Data Remains the Cornerstone of a Resilient Strategy The goal remains – to identify and influence the buying group that matters. So, the real question is: what strategies are helping marketers stretch their budgets further and stay ahead? One powerful solution is first-party data. Let’s keep it simple – first-party data is the information a content publisher gathers directly from its audience as they interact with its platforms. It includes website visitors, social media followers, and existing customers, covering demographics, preferences, on-site behavior, purchase history, and feedback – making it both highly relevant and unique. So, every business with an online presence has their own 1st party data. This data is typically gathered through tracking pixels on websites, social platforms, or products, and stored in a CRM or customer data platform. But not all first-party data is created equal. To be truly valuable, it must be accurate, relevant, actionable, and privacy-compliant – a level of quality not every provider can guarantee. Gaining customer data and consent is no easy feat, either. With growing awareness and concern around data privacy, PrivacyEngine found that 81% of users believe the risks of sharing data outweigh the potential benefits. Still, customers are willing to share personal information if they perceive a high-value return. When captured and used effectively, first-party data becomes a powerful competitive advantage. Why? Because it gives marketers the kind of insights that drive smarter, more efficient campaigns. Imagine knowing exactly what content topics, formats, and channels resonate with your audience – along with how engaged they’ve been in the last 90 days, and whether they match your ideal region, company size, or role. With that level of clarity, you can execute with confidence, reduce wasted spend, and improve both conversion rates and pipeline impact. In fact, brands leveraging first-party data see a 2.9x increase in revenue and 1.5x cost savings, according to CMSWire – a clear signal of its effectiveness. But it’s not just about performance metrics. Marketers are also rethinking how ads fit into the overall customer experience, ensuring relevance and value at every touchpoint. Right Place, Right Time: The Power of Context in Advertising Meeting Buyers Where They Are – Digitally In a physical store, meeting buyers where they are is simple. But in the digital world – with countless platforms, channels, and formats – it’s far more complex. Each advertising tactic has its strengths, but one continues to stand out: contextual advertising. Unlike data-targeted ads, which rely on previously captured user information, contextual advertising aligns ads to the content of the page that users sought out. It matches your message to the moment – showing cookware ads on a recipe blog, for example – making the ad feel natural, non-intrusive and informative. This alignment pays off. Research shows that consumers are significantly more receptive to ads that match the content they’re engaging in. They’re in the right frame of mind, making the message feel more relevant, trusted, and less promotional. The result? A smoother user experience and stronger brand connection. Performance-wise, the numbers speak volumes: contextual ads are 93% more memorable than mismatched ads, and 32% of consumers are more likely to act on contextually aligned ads. In today’s privacy-first world, contextual advertising isn’t just compliant – it’s a smarter, more cost-efficient way to drive engagement, boost recall, and build trust with your audience. Smarter Strategies, Stronger Results Google may have made a major U-turn by reversing its decision to phase out third-party cookies in Chrome – leaving marketers understandably frustrated after years of planning. But those hours spent analyzing alternative strategies haven’t been wasted. In fact, they’ve laid the groundwork for smarter, more resilient approaches. Now is the time to turn that pivot into a positive milestone. Here’s how: 1. Reassess and Refine Campaign Performance Take a fresh look at your existing campaigns. What does success actually look like for your business? Are your current efforts truly delivering, or is there untapped potential? It’s never too late to test new formats, re-evaluate messaging, or shift tactics. Revisit how you’re measuring ROI – are you focused on metrics that matter to your stakeholders, or just surface-level stats? To make advertising a strategic growth driver – not just a “nice to have” – focus on metrics that reflect real impact across the entire funnel. 2. Maximize the Value of First-Party Data First-party data – whether yours or that of a partner – is one of your most powerful assets. Make sure your owned channels – websites, content, and outreach – offer engaging experiences that encourage users to act. This not only improves conversions but strengthens the quality of the data you collect. Work with original content publishers and benefit from their powerful first-party data. This allows you to deliver high-impact campaigns built around buyer intelligence. Work with partners who take data seriously. Ask your ad providers about their approach to first-party data collection and compliance. Look for transparency, consent-first models, and enriched user insights – not just volume. Key questions to ask providers: How is consent managed? What systems are in place to verify data accuracy and relevance? How frequently is data refreshed or validated? 3. Prioritize the Customer Experience Put yourself in your buyer’s shoes. Would your ad stand out against a competitor’s? Is it helpful, relevant, and well-placed – or disruptive and forgettable? One effective strategy is partnering directly with original content publishers. These environments offer accurate topic alignment, trusted editorial standards, and a more natural context for your ads. Deliver what your audience wants – authentic engagement with tangible, decision-making value. When done right, this boosts both engagement and brand perception. The Bottom Line Don’t treat Google’s decision as a reprieve. Now is not the time to sit still. It’s the time to ask smart questions, challenge assumptions, and work with partners who are just as invested in your success. “Audiences are more selective about where they provide their data. So, while third-party cookies remain – for now – advertisers should focus on channels where users willingly share their data in exchange for meaningful content. Going directly to publishers not only places your brand in trusted environments but also unlocks contextually relevant placements that consistently outperform industry benchmarks. Building trust through transparency and relevance is where the real competitive edge lies.” – Jane Qin Medeiros, Head of Informa TechTarget’s Brand and Content Group Learn about TechTarget’s first-party advertising and intent solutions today. #beyond #cookieless #reign #contextual #firstparty
    WWW.TECHTARGET.COM
    Beyond Cookieless: The Reign of Contextual and First-Party Power Plays
    Google’s reversal on eliminating third-party cookies in Chrome isn’t exactly breaking news – but cookies remain a less effective way to truly connect with audiences. So, it is the perfect moment to explore how smart marketers are gaining an edge by leaning into first-party data and contextual targeting. In this post, we’ll break down what really happened, what it means for your brand, and how to sharpen your ad strategy to stay competitive in a shifting landscape. So, what happened? Google first announced its plan to phase out third-party cookies in Chrome back in 2020, citing a commitment to enhancing user privacy and creating a more privacy-conscious web. However, the timeline faced multiple delays. Then in May 2023, Google declared it was moving full steam ahead, with plans to begin phasing out cookies in January 2024. Marketers everywhere braced for impact, diving into strategy sessions to prepare for a cookieless future. Step one in Google’s rollout involved disabling third-party cookies for 1% of Chrome users worldwide – around 30 million people – to support real-world testing. The goal: ramp up to 100% deprecation by the end of 2024. But in April 2024, the UK’s Competition and Markets Authority (CMA) stepped in, requesting a pause. With Chrome holding a 64% global market share, the potential impact was massive. Amid mounting concerns over Google’s proposed cookie alternatives and the broader industry readiness, Google reversed its decision after more than four years of planning and delays. Marketers, exhausted from revising their cookieless strategies (version #163, anyone?), finally hit “save” one last time – tucking their plans away, hoping never to need them again. With emotions parked, attention turned back to what really matters: refining audience-engagement strategy, maximizing performance, and staying ahead in a still-evolving digital landscape. Google Flip-Flops – But First-Party Data Remains the Cornerstone of a Resilient Strategy The goal remains – to identify and influence the buying group that matters. So, the real question is: what strategies are helping marketers stretch their budgets further and stay ahead? One powerful solution is first-party data. Let’s keep it simple – first-party data is the information a content publisher gathers directly from its audience as they interact with its platforms. It includes website visitors, social media followers, and existing customers, covering demographics, preferences, on-site behavior, purchase history, and feedback – making it both highly relevant and unique. So, every business with an online presence has their own 1st party data. This data is typically gathered through tracking pixels on websites, social platforms, or products, and stored in a CRM or customer data platform (CDP). But not all first-party data is created equal. To be truly valuable, it must be accurate, relevant, actionable, and privacy-compliant – a level of quality not every provider can guarantee. Gaining customer data and consent is no easy feat, either. With growing awareness and concern around data privacy, PrivacyEngine found that 81% of users believe the risks of sharing data outweigh the potential benefits. Still, customers are willing to share personal information if they perceive a high-value return. When captured and used effectively, first-party data becomes a powerful competitive advantage. Why? Because it gives marketers the kind of insights that drive smarter, more efficient campaigns. Imagine knowing exactly what content topics, formats, and channels resonate with your audience – along with how engaged they’ve been in the last 90 days, and whether they match your ideal region, company size, or role. With that level of clarity, you can execute with confidence, reduce wasted spend, and improve both conversion rates and pipeline impact. In fact, brands leveraging first-party data see a 2.9x increase in revenue and 1.5x cost savings, according to CMSWire – a clear signal of its effectiveness. But it’s not just about performance metrics. Marketers are also rethinking how ads fit into the overall customer experience, ensuring relevance and value at every touchpoint. Right Place, Right Time: The Power of Context in Advertising Meeting Buyers Where They Are – Digitally In a physical store, meeting buyers where they are is simple. But in the digital world – with countless platforms, channels, and formats – it’s far more complex. Each advertising tactic has its strengths, but one continues to stand out: contextual advertising. Unlike data-targeted ads, which rely on previously captured user information, contextual advertising aligns ads to the content of the page that users sought out. It matches your message to the moment – showing cookware ads on a recipe blog, for example – making the ad feel natural, non-intrusive and informative. This alignment pays off. Research shows that consumers are significantly more receptive to ads that match the content they’re engaging in. They’re in the right frame of mind, making the message feel more relevant, trusted, and less promotional. The result? A smoother user experience and stronger brand connection. Performance-wise, the numbers speak volumes: contextual ads are 93% more memorable than mismatched ads (ExchangeWire), and 32% of consumers are more likely to act on contextually aligned ads (Seedtag). In today’s privacy-first world, contextual advertising isn’t just compliant – it’s a smarter, more cost-efficient way to drive engagement, boost recall, and build trust with your audience. Smarter Strategies, Stronger Results Google may have made a major U-turn by reversing its decision to phase out third-party cookies in Chrome – leaving marketers understandably frustrated after years of planning. But those hours spent analyzing alternative strategies haven’t been wasted. In fact, they’ve laid the groundwork for smarter, more resilient approaches. Now is the time to turn that pivot into a positive milestone. Here’s how: 1. Reassess and Refine Campaign Performance Take a fresh look at your existing campaigns. What does success actually look like for your business? Are your current efforts truly delivering, or is there untapped potential? It’s never too late to test new formats, re-evaluate messaging, or shift tactics. Revisit how you’re measuring ROI – are you focused on metrics that matter to your stakeholders, or just surface-level stats? To make advertising a strategic growth driver – not just a “nice to have” – focus on metrics that reflect real impact across the entire funnel. 2. Maximize the Value of First-Party Data First-party data – whether yours or that of a partner – is one of your most powerful assets. Make sure your owned channels – websites, content, and outreach – offer engaging experiences that encourage users to act. This not only improves conversions but strengthens the quality of the data you collect. Work with original content publishers and benefit from their powerful first-party data. This allows you to deliver high-impact campaigns built around buyer intelligence. Work with partners who take data seriously. Ask your ad providers about their approach to first-party data collection and compliance. Look for transparency, consent-first models, and enriched user insights – not just volume. Key questions to ask providers: How is consent managed? What systems are in place to verify data accuracy and relevance? How frequently is data refreshed or validated? 3. Prioritize the Customer Experience Put yourself in your buyer’s shoes. Would your ad stand out against a competitor’s? Is it helpful, relevant, and well-placed – or disruptive and forgettable? One effective strategy is partnering directly with original content publishers. These environments offer accurate topic alignment, trusted editorial standards, and a more natural context for your ads. Deliver what your audience wants – authentic engagement with tangible, decision-making value. When done right, this boosts both engagement and brand perception. The Bottom Line Don’t treat Google’s decision as a reprieve. Now is not the time to sit still. It’s the time to ask smart questions, challenge assumptions, and work with partners who are just as invested in your success. “Audiences are more selective about where they provide their data. So, while third-party cookies remain – for now – advertisers should focus on channels where users willingly share their data in exchange for meaningful content. Going directly to publishers not only places your brand in trusted environments but also unlocks contextually relevant placements that consistently outperform industry benchmarks. Building trust through transparency and relevance is where the real competitive edge lies.” – Jane Qin Medeiros, Head of Informa TechTarget’s Brand and Content Group Learn about TechTarget’s first-party advertising and intent solutions today.
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  • A new sodium metal fuel cell could help clean up transportation

    A new type of fuel cell that runs on sodium metal could one day help clean up sectors where it’s difficult to replace fossil fuels, like rail, regional aviation, and short-distance shipping. The device represents a departure from technologies like lithium-based batteries and is more similar conceptually to hydrogen fuel cell systems. 

    The sodium-air fuel cell was designed by a team led by Yet-Ming Chiang, a professor of materials science and engineering at MIT. It has a higher energy density than lithium-ion batteries and doesn’t require the super-cold temperatures or high pressures that hydrogen does, making it potentially more practical for transport. “I’m interested in sodium metal as an energy carrier of the future,” Chiang says.  

    The device’s design, published today in Joule, is related to the technology behind one of Chiang’s companies, Form Energy, which is building iron-air batteries for large energy storage installations like those that could help store wind and solar power on the grid. Form’s batteries rely on water, iron, and air.

    One technical challenge for metal-air batteries has historically been reversibility. A battery’s chemical reactions must be easily reversed so that in one direction they generate electricity, discharging the battery, and in the other electricity goes into the cell and the reverse reactions happen, charging it up.

    When a battery’s reactions produce a very stable product, it can be difficult to recharge the battery without losing capacity. To get around this problem, the team at Form had discussions about whether their batteries could be refuelable rather than rechargeable, Chiang says. The idea was that rather than reversing the reactions, they could simply run the system in one direction, add more starting material, and repeat. 

    Ultimately, Form chose a more traditional battery concept, but the idea stuck with Chiang, who decided to explore it with other metals and landed on the idea of a sodium-based fuel cell. 

    In this fuel cell format, the device takes in chemicals and runs reactions that generate electricity, after which the products get removed. Then fresh fuel is put in to run the whole thing again—no electrical charging required.Chiang and his colleagues set out to build a fuel cell that runs on liquid sodium, which could have a much higher energy density than existing commercial technologies, so it would be small and light enough to be used for things like regional airplanes or short-distance shipping.

    Sodium metal could be used to power regional planes or short distance shipping.GRETCHEN ERTL/MITTR

    The research team built small test cells to try out the concept and ran them to show that they could use the sodium-metal-based system to generate electricity. Since sodium becomes liquid at about 98 °C, the cells operated at moderate temperatures of between 110 °C and 130 °C, which could be practical for use on planes or ships, Chiang says. 

    From their work with these experimental devices, the researchers estimated that the energy density was about 1,200 watt-hours per kilogram. That’s much higher than what commercial lithium-ion batteries can reach today. Hydrogen fuel cells can achieve high energy density, but that requires the hydrogen to be stored at high pressures and often ultra-low temperatures.

    “It’s an interesting cell concept,” says Jürgen Janek, a professor at the Institute of Physical Chemistry at the University of Giessen in Germany, who was not involved in the research. There’s been previous research on sodium-air batteries in the past, Janek says, but using this sort of chemistry in a fuel cell instead is new.

    “One of the critical issues with this type of cell concept is the safety issue,” Janek says. Sodium metal reacts very strongly with water.. Asked about this issue, Chiang says the design of the cell ensures that water produced during reactions is continuously removed, so there’s not enough around to fuel harmful reactions. The solid electrolyte, a ceramic material, also helps prevent reactions between water and sodium, Chiang adds. 

    Another question is what happens to one of the cell’s products, sodium hydroxide. Commonly known as lye, it’s an industrial chemical, used in products like liquid drain-cleaning solution. One of the researchers’ suggestions is to dilute the product and release it into the atmosphere or ocean, where it would react with carbon dioxide, capturing it in a stable form and preventing it from contributing to global warming. There are groups pursuing field trials using this exact chemical for ocean-based carbon removal, though some have been met with controversy. The researchers also laid out the potential for a closed system, where the chemical could be collected and sold as a by-product.

    There are economic factors working in favor of sodium-based systems, though it would take some work to build up the necessary supply chains. Today, sodium metal isn’t produced at very high volumes. However, it can be made from sodium chloride, which is incredibly cheap. And it was produced more abundantly in the past, since it was used in the process of making leaded gasoline. So there’s a precedent for a larger supply chain, and it’s possible that scaling up production of sodium metal would make it cheap enough to use in fuel cell systems, Chiang says.

    Chiang has cofounded a company called Propel Aero to commercialize the research. The project received funding from ARPA-E’s Propel-1K program, which aims to develop new forms of high-power energy storage for aircraft, trains, and ships.

    The next step is to continue research to improve the cells’ performance and energy density, and to start designing small-scale systems. One potential early application is drones. “We’d like to make something fly within the next year,” Chiang says.

    “If people don’t find it crazy, I’ll be rather disappointed,” Chiang says. “Because if an idea doesn’t sound crazy at the beginning, it probably isn’t as revolutionary as you think. Fortunately, most people think I’m crazy on this one.”
    #new #sodium #metal #fuel #cell
    A new sodium metal fuel cell could help clean up transportation
    A new type of fuel cell that runs on sodium metal could one day help clean up sectors where it’s difficult to replace fossil fuels, like rail, regional aviation, and short-distance shipping. The device represents a departure from technologies like lithium-based batteries and is more similar conceptually to hydrogen fuel cell systems.  The sodium-air fuel cell was designed by a team led by Yet-Ming Chiang, a professor of materials science and engineering at MIT. It has a higher energy density than lithium-ion batteries and doesn’t require the super-cold temperatures or high pressures that hydrogen does, making it potentially more practical for transport. “I’m interested in sodium metal as an energy carrier of the future,” Chiang says.   The device’s design, published today in Joule, is related to the technology behind one of Chiang’s companies, Form Energy, which is building iron-air batteries for large energy storage installations like those that could help store wind and solar power on the grid. Form’s batteries rely on water, iron, and air. One technical challenge for metal-air batteries has historically been reversibility. A battery’s chemical reactions must be easily reversed so that in one direction they generate electricity, discharging the battery, and in the other electricity goes into the cell and the reverse reactions happen, charging it up. When a battery’s reactions produce a very stable product, it can be difficult to recharge the battery without losing capacity. To get around this problem, the team at Form had discussions about whether their batteries could be refuelable rather than rechargeable, Chiang says. The idea was that rather than reversing the reactions, they could simply run the system in one direction, add more starting material, and repeat.  Ultimately, Form chose a more traditional battery concept, but the idea stuck with Chiang, who decided to explore it with other metals and landed on the idea of a sodium-based fuel cell.  In this fuel cell format, the device takes in chemicals and runs reactions that generate electricity, after which the products get removed. Then fresh fuel is put in to run the whole thing again—no electrical charging required.Chiang and his colleagues set out to build a fuel cell that runs on liquid sodium, which could have a much higher energy density than existing commercial technologies, so it would be small and light enough to be used for things like regional airplanes or short-distance shipping. Sodium metal could be used to power regional planes or short distance shipping.GRETCHEN ERTL/MITTR The research team built small test cells to try out the concept and ran them to show that they could use the sodium-metal-based system to generate electricity. Since sodium becomes liquid at about 98 °C, the cells operated at moderate temperatures of between 110 °C and 130 °C, which could be practical for use on planes or ships, Chiang says.  From their work with these experimental devices, the researchers estimated that the energy density was about 1,200 watt-hours per kilogram. That’s much higher than what commercial lithium-ion batteries can reach today. Hydrogen fuel cells can achieve high energy density, but that requires the hydrogen to be stored at high pressures and often ultra-low temperatures. “It’s an interesting cell concept,” says Jürgen Janek, a professor at the Institute of Physical Chemistry at the University of Giessen in Germany, who was not involved in the research. There’s been previous research on sodium-air batteries in the past, Janek says, but using this sort of chemistry in a fuel cell instead is new. “One of the critical issues with this type of cell concept is the safety issue,” Janek says. Sodium metal reacts very strongly with water.. Asked about this issue, Chiang says the design of the cell ensures that water produced during reactions is continuously removed, so there’s not enough around to fuel harmful reactions. The solid electrolyte, a ceramic material, also helps prevent reactions between water and sodium, Chiang adds.  Another question is what happens to one of the cell’s products, sodium hydroxide. Commonly known as lye, it’s an industrial chemical, used in products like liquid drain-cleaning solution. One of the researchers’ suggestions is to dilute the product and release it into the atmosphere or ocean, where it would react with carbon dioxide, capturing it in a stable form and preventing it from contributing to global warming. There are groups pursuing field trials using this exact chemical for ocean-based carbon removal, though some have been met with controversy. The researchers also laid out the potential for a closed system, where the chemical could be collected and sold as a by-product. There are economic factors working in favor of sodium-based systems, though it would take some work to build up the necessary supply chains. Today, sodium metal isn’t produced at very high volumes. However, it can be made from sodium chloride, which is incredibly cheap. And it was produced more abundantly in the past, since it was used in the process of making leaded gasoline. So there’s a precedent for a larger supply chain, and it’s possible that scaling up production of sodium metal would make it cheap enough to use in fuel cell systems, Chiang says. Chiang has cofounded a company called Propel Aero to commercialize the research. The project received funding from ARPA-E’s Propel-1K program, which aims to develop new forms of high-power energy storage for aircraft, trains, and ships. The next step is to continue research to improve the cells’ performance and energy density, and to start designing small-scale systems. One potential early application is drones. “We’d like to make something fly within the next year,” Chiang says. “If people don’t find it crazy, I’ll be rather disappointed,” Chiang says. “Because if an idea doesn’t sound crazy at the beginning, it probably isn’t as revolutionary as you think. Fortunately, most people think I’m crazy on this one.” #new #sodium #metal #fuel #cell
    WWW.TECHNOLOGYREVIEW.COM
    A new sodium metal fuel cell could help clean up transportation
    A new type of fuel cell that runs on sodium metal could one day help clean up sectors where it’s difficult to replace fossil fuels, like rail, regional aviation, and short-distance shipping. The device represents a departure from technologies like lithium-based batteries and is more similar conceptually to hydrogen fuel cell systems.  The sodium-air fuel cell was designed by a team led by Yet-Ming Chiang, a professor of materials science and engineering at MIT. It has a higher energy density than lithium-ion batteries and doesn’t require the super-cold temperatures or high pressures that hydrogen does, making it potentially more practical for transport. “I’m interested in sodium metal as an energy carrier of the future,” Chiang says.   The device’s design, published today in Joule, is related to the technology behind one of Chiang’s companies, Form Energy, which is building iron-air batteries for large energy storage installations like those that could help store wind and solar power on the grid. Form’s batteries rely on water, iron, and air. One technical challenge for metal-air batteries has historically been reversibility. A battery’s chemical reactions must be easily reversed so that in one direction they generate electricity, discharging the battery, and in the other electricity goes into the cell and the reverse reactions happen, charging it up. When a battery’s reactions produce a very stable product, it can be difficult to recharge the battery without losing capacity. To get around this problem, the team at Form had discussions about whether their batteries could be refuelable rather than rechargeable, Chiang says. The idea was that rather than reversing the reactions, they could simply run the system in one direction, add more starting material, and repeat.  Ultimately, Form chose a more traditional battery concept, but the idea stuck with Chiang, who decided to explore it with other metals and landed on the idea of a sodium-based fuel cell.  In this fuel cell format, the device takes in chemicals and runs reactions that generate electricity, after which the products get removed. Then fresh fuel is put in to run the whole thing again—no electrical charging required. (You might recognize this concept from hydrogen fuel cell vehicles, like the Toyota Mirai.) Chiang and his colleagues set out to build a fuel cell that runs on liquid sodium, which could have a much higher energy density than existing commercial technologies, so it would be small and light enough to be used for things like regional airplanes or short-distance shipping. Sodium metal could be used to power regional planes or short distance shipping.GRETCHEN ERTL/MITTR The research team built small test cells to try out the concept and ran them to show that they could use the sodium-metal-based system to generate electricity. Since sodium becomes liquid at about 98 °C (208 °F), the cells operated at moderate temperatures of between 110 °C and 130 °C (or 230 °F and 266°F), which could be practical for use on planes or ships, Chiang says.  From their work with these experimental devices, the researchers estimated that the energy density was about 1,200 watt-hours per kilogram (Wh/kg). That’s much higher than what commercial lithium-ion batteries can reach today (around 300 Wh/kg). Hydrogen fuel cells can achieve high energy density, but that requires the hydrogen to be stored at high pressures and often ultra-low temperatures. “It’s an interesting cell concept,” says Jürgen Janek, a professor at the Institute of Physical Chemistry at the University of Giessen in Germany, who was not involved in the research. There’s been previous research on sodium-air batteries in the past, Janek says, but using this sort of chemistry in a fuel cell instead is new. “One of the critical issues with this type of cell concept is the safety issue,” Janek says. Sodium metal reacts very strongly with water. (You may have seen videos where blocks of sodium metal get thrown into a lake, to dramatic effect). Asked about this issue, Chiang says the design of the cell ensures that water produced during reactions is continuously removed, so there’s not enough around to fuel harmful reactions. The solid electrolyte, a ceramic material, also helps prevent reactions between water and sodium, Chiang adds.  Another question is what happens to one of the cell’s products, sodium hydroxide. Commonly known as lye, it’s an industrial chemical, used in products like liquid drain-cleaning solution. One of the researchers’ suggestions is to dilute the product and release it into the atmosphere or ocean, where it would react with carbon dioxide, capturing it in a stable form and preventing it from contributing to global warming. There are groups pursuing field trials using this exact chemical for ocean-based carbon removal, though some have been met with controversy. The researchers also laid out the potential for a closed system, where the chemical could be collected and sold as a by-product. There are economic factors working in favor of sodium-based systems, though it would take some work to build up the necessary supply chains. Today, sodium metal isn’t produced at very high volumes. However, it can be made from sodium chloride (table salt), which is incredibly cheap. And it was produced more abundantly in the past, since it was used in the process of making leaded gasoline. So there’s a precedent for a larger supply chain, and it’s possible that scaling up production of sodium metal would make it cheap enough to use in fuel cell systems, Chiang says. Chiang has cofounded a company called Propel Aero to commercialize the research. The project received funding from ARPA-E’s Propel-1K program, which aims to develop new forms of high-power energy storage for aircraft, trains, and ships. The next step is to continue research to improve the cells’ performance and energy density, and to start designing small-scale systems. One potential early application is drones. “We’d like to make something fly within the next year,” Chiang says. “If people don’t find it crazy, I’ll be rather disappointed,” Chiang says. “Because if an idea doesn’t sound crazy at the beginning, it probably isn’t as revolutionary as you think. Fortunately, most people think I’m crazy on this one.”
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  • Mission: Impossible Box Office Deja Vu: Tom Cruise Has Second Good Opening Against Lilo & Stitch 

    We’re not sure if he chose to accept it intentionally or not, but Tom Cruise has cleared his mission in providing movie theaters with a healthy opening weekend against Disney’s bizarre, Elvis-loving alien for the second time in 23 years. Yep, more than two decades after Cruise shared the same opening frame with the animated Lilo & Stitch in 2002—when the hand-drawn Gen-Z classic went head to head with Cruise and Steven Spielberg’s neo noir sci-fi, Minority Report—the movie star has danced with the little space dude again via Mission: Impossible – The Final Reckoning opening opposite the Lilo & Stitch remake.
    And this time, the pecking order is reversed.

    Twenty-three years ago, it was considered almost ho-hum when Minority Report topped out above Lilo & Stitch and both films managed to gross north of million. This was otherwise business as usual in a healthy summer movie season where the real anomaly was that the first Spider-Man had become the first movie to cross the million in a weekend a month earlier. At the time, Minority Report did slightly better with million versus Lilo’s million. But in the year of our streaming lord 2025, it’s a big win for movie theaters that both Final Reckoning and ESPECIALLY Disney’s mostly live-action remake have generated the biggest Memorial Day weekend ever in the U.S., albeit now with Lilo on top via its estimated million opening across four days. For the record, this also snags another benchmark from Cruise by taking the biggest Memorial Day opening record from Top Gun: Maverick. Furthermore, Lilo earned a jaw-dropping million worldwide.
    Meanwhile Mission: Impossible – The Final Reckoning is projected to have opened at million across its first four days, and million over the first three days. Some will likely speculate how this can make up for the much gossiped about budget of the film—with Puck News estimating the eighth Mission film costing a gargantuan million—but taken in perspective of the whole franchise, this is a very good start for The Final Reckoning, which was a victim of filming both COVID pauses and delays, and then later having to suspend production because of the 2023 labor strikes.

    For context, the previously best opening the M:I series ever saw was when Mission: Impossible – Fallout debuted to million during a conventional three-day weekend in 2018. That movie also is one of the finest action films ever produced and received an “A” CinemaScore. In retrospect, it would seem when a masterpiece of blockbuster cinema like that could not clear million, a definite ceiling on the franchise’s earning potential had slowly materialized in recent years. Consider that the previous best opening in the series was Mission: Impossible II back in 2000, a clean quarter-century ago, when it made million.
    In other words, the series’ most popular days are long behind it. Nonetheless, when not counting for inflation, The Final Reckoning has enjoyed the largest opening weekend in the series’ history—including even when you discount the holiday Monday that buoys The Final Reckoning’s opening weekend to million. In one sense, this proves that the goodwill Cruise and Ethan Hunt can still generate with his most loyal audience remains sky high. In another, it is also confirmation that regaining control of IMAX screens is crucial in the 2020s for a blockbuster with a loyal but relatively contained audience.
    After all, this is a big gain for the franchise over Dead Reckoning, which despite having a higher CinemaScore grade from audiences polled than Final Reckoningopened below million two years, likely in part because audiences were saving their ticket-buying money for Barbenheimer the following weekend, which included Christopher Nolan’s Oppenheimer commandeering all the IMAX screens from Mission.
    At the end of the day, The Final Reckoning was able to grow business and audience interest over Dead Reckoning and set a franchise record in spite of opening in the same weekend as Disney’s lovable little alien.
    Whether it is enough to justify the rumored million price tag is a horse of a different color. However, Cruise has positioned himself as such a champion of movie theater owners and the box office in a post-COVID world that he can certainly take a victory lap in helping deliver a historic win for the industry this Memorial Day. And frankly, given how we remain skeptical that The Final Reckoning
    #mission #impossible #box #office #deja
    Mission: Impossible Box Office Deja Vu: Tom Cruise Has Second Good Opening Against Lilo & Stitch 
    We’re not sure if he chose to accept it intentionally or not, but Tom Cruise has cleared his mission in providing movie theaters with a healthy opening weekend against Disney’s bizarre, Elvis-loving alien for the second time in 23 years. Yep, more than two decades after Cruise shared the same opening frame with the animated Lilo & Stitch in 2002—when the hand-drawn Gen-Z classic went head to head with Cruise and Steven Spielberg’s neo noir sci-fi, Minority Report—the movie star has danced with the little space dude again via Mission: Impossible – The Final Reckoning opening opposite the Lilo & Stitch remake. And this time, the pecking order is reversed. Twenty-three years ago, it was considered almost ho-hum when Minority Report topped out above Lilo & Stitch and both films managed to gross north of million. This was otherwise business as usual in a healthy summer movie season where the real anomaly was that the first Spider-Man had become the first movie to cross the million in a weekend a month earlier. At the time, Minority Report did slightly better with million versus Lilo’s million. But in the year of our streaming lord 2025, it’s a big win for movie theaters that both Final Reckoning and ESPECIALLY Disney’s mostly live-action remake have generated the biggest Memorial Day weekend ever in the U.S., albeit now with Lilo on top via its estimated million opening across four days. For the record, this also snags another benchmark from Cruise by taking the biggest Memorial Day opening record from Top Gun: Maverick. Furthermore, Lilo earned a jaw-dropping million worldwide. Meanwhile Mission: Impossible – The Final Reckoning is projected to have opened at million across its first four days, and million over the first three days. Some will likely speculate how this can make up for the much gossiped about budget of the film—with Puck News estimating the eighth Mission film costing a gargantuan million—but taken in perspective of the whole franchise, this is a very good start for The Final Reckoning, which was a victim of filming both COVID pauses and delays, and then later having to suspend production because of the 2023 labor strikes. For context, the previously best opening the M:I series ever saw was when Mission: Impossible – Fallout debuted to million during a conventional three-day weekend in 2018. That movie also is one of the finest action films ever produced and received an “A” CinemaScore. In retrospect, it would seem when a masterpiece of blockbuster cinema like that could not clear million, a definite ceiling on the franchise’s earning potential had slowly materialized in recent years. Consider that the previous best opening in the series was Mission: Impossible II back in 2000, a clean quarter-century ago, when it made million. In other words, the series’ most popular days are long behind it. Nonetheless, when not counting for inflation, The Final Reckoning has enjoyed the largest opening weekend in the series’ history—including even when you discount the holiday Monday that buoys The Final Reckoning’s opening weekend to million. In one sense, this proves that the goodwill Cruise and Ethan Hunt can still generate with his most loyal audience remains sky high. In another, it is also confirmation that regaining control of IMAX screens is crucial in the 2020s for a blockbuster with a loyal but relatively contained audience. After all, this is a big gain for the franchise over Dead Reckoning, which despite having a higher CinemaScore grade from audiences polled than Final Reckoningopened below million two years, likely in part because audiences were saving their ticket-buying money for Barbenheimer the following weekend, which included Christopher Nolan’s Oppenheimer commandeering all the IMAX screens from Mission. At the end of the day, The Final Reckoning was able to grow business and audience interest over Dead Reckoning and set a franchise record in spite of opening in the same weekend as Disney’s lovable little alien. Whether it is enough to justify the rumored million price tag is a horse of a different color. However, Cruise has positioned himself as such a champion of movie theater owners and the box office in a post-COVID world that he can certainly take a victory lap in helping deliver a historic win for the industry this Memorial Day. And frankly, given how we remain skeptical that The Final Reckoning #mission #impossible #box #office #deja
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    Mission: Impossible Box Office Deja Vu: Tom Cruise Has Second Good Opening Against Lilo & Stitch 
    We’re not sure if he chose to accept it intentionally or not, but Tom Cruise has cleared his mission in providing movie theaters with a healthy opening weekend against Disney’s bizarre, Elvis-loving alien for the second time in 23 years. Yep, more than two decades after Cruise shared the same opening frame with the animated Lilo & Stitch in 2002—when the hand-drawn Gen-Z classic went head to head with Cruise and Steven Spielberg’s neo noir sci-fi, Minority Report—the movie star has danced with the little space dude again via Mission: Impossible – The Final Reckoning opening opposite the Lilo & Stitch remake. And this time, the pecking order is reversed. Twenty-three years ago, it was considered almost ho-hum when Minority Report topped out above Lilo & Stitch and both films managed to gross north of $35 million. This was otherwise business as usual in a healthy summer movie season where the real anomaly was that the first Spider-Man had become the first movie to cross the $100 million in a weekend a month earlier. At the time, Minority Report did slightly better with $35.7 million versus Lilo’s $35.2 million. But in the year of our streaming lord 2025, it’s a big win for movie theaters that both Final Reckoning and ESPECIALLY Disney’s mostly live-action remake have generated the biggest Memorial Day weekend ever in the U.S., albeit now with Lilo on top via its estimated $180 million opening across four days. For the record, this also snags another benchmark from Cruise by taking the biggest Memorial Day opening record from Top Gun: Maverick ($161 million in 2022). Furthermore, Lilo earned a jaw-dropping $342 million worldwide. Meanwhile Mission: Impossible – The Final Reckoning is projected to have opened at $77 million across its first four days, and $63 million over the first three days. Some will likely speculate how this can make up for the much gossiped about budget of the film—with Puck News estimating the eighth Mission film costing a gargantuan $400 million—but taken in perspective of the whole franchise, this is a very good start for The Final Reckoning, which was a victim of filming both COVID pauses and delays, and then later having to suspend production because of the 2023 labor strikes. For context, the previously best opening the M:I series ever saw was when Mission: Impossible – Fallout debuted to $61 million during a conventional three-day weekend in 2018. That movie also is one of the finest action films ever produced and received an “A” CinemaScore. In retrospect, it would seem when a masterpiece of blockbuster cinema like that could not clear $70 million, a definite ceiling on the franchise’s earning potential had slowly materialized in recent years. Consider that the previous best opening in the series was Mission: Impossible II back in 2000, a clean quarter-century ago, when it made $58 million (or about $108 million in 2025 dollars). In other words, the series’ most popular days are long behind it. Nonetheless, when not counting for inflation, The Final Reckoning has enjoyed the largest opening weekend in the series’ history—including even when you discount the holiday Monday that buoys The Final Reckoning’s opening weekend to $77 million. In one sense, this proves that the goodwill Cruise and Ethan Hunt can still generate with his most loyal audience remains sky high (consider that according to Deadline, Final Reckoning’s biggest demo was with audience members over the age of 55!). In another, it is also confirmation that regaining control of IMAX screens is crucial in the 2020s for a blockbuster with a loyal but relatively contained audience. After all, this is a big gain for the franchise over Dead Reckoning, which despite having a higher CinemaScore grade from audiences polled than Final Reckoning (an “A” vs. an “A-”) opened below $55 million two years, likely in part because audiences were saving their ticket-buying money for Barbenheimer the following weekend, which included Christopher Nolan’s Oppenheimer commandeering all the IMAX screens from Mission. At the end of the day, The Final Reckoning was able to grow business and audience interest over Dead Reckoning and set a franchise record in spite of opening in the same weekend as Disney’s lovable little alien. Whether it is enough to justify the rumored $400 million price tag is a horse of a different color. However, Cruise has positioned himself as such a champion of movie theater owners and the box office in a post-COVID world that he can certainly take a victory lap in helping deliver a historic win for the industry this Memorial Day. And frankly, given how we remain skeptical that The Final Reckoning
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