• HOW DISGUISE BUILT OUT THE VIRTUAL ENVIRONMENTS FOR A MINECRAFT MOVIE

    By TREVOR HOGG

    Images courtesy of Warner Bros. Pictures.

    Rather than a world constructed around photorealistic pixels, a video game created by Markus Persson has taken the boxier 3D voxel route, which has become its signature aesthetic, and sparked an international phenomenon that finally gets adapted into a feature with the release of A Minecraft Movie. Brought onboard to help filmmaker Jared Hess in creating the environments that the cast of Jason Momoa, Jack Black, Sebastian Hansen, Emma Myers and Danielle Brooks find themselves inhabiting was Disguise under the direction of Production VFX Supervisor Dan Lemmon.

    “s the Senior Unreal Artist within the Virtual Art Departmenton Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.”
    —Talia Finlayson, Creative Technologist, Disguise

    Interior and exterior environments had to be created, such as the shop owned by Steve.

    “Prior to working on A Minecraft Movie, I held more technical roles, like serving as the Virtual Production LED Volume Operator on a project for Apple TV+ and Paramount Pictures,” notes Talia Finlayson, Creative Technologist for Disguise. “But as the Senior Unreal Artist within the Virtual Art Departmenton Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.” The project provided new opportunities. “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance,” notes Laura Bell, Creative Technologist for Disguise. “But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.”

    Set designs originally created by the art department in Rhinoceros 3D were transformed into fully navigable 3D environments within Unreal Engine. “These scenes were far more than visualizations,” Finlayson remarks. “They were interactive tools used throughout the production pipeline. We would ingest 3D models and concept art, clean and optimize geometry using tools like Blender, Cinema 4D or Maya, then build out the world in Unreal Engine. This included applying materials, lighting and extending environments. These Unreal scenes we created were vital tools across the production and were used for a variety of purposes such as enabling the director to explore shot compositions, block scenes and experiment with camera movement in a virtual space, as well as passing along Unreal Engine scenes to the visual effects vendors so they could align their digital environments and set extensions with the approved production layouts.”

    A virtual exploration of Steve’s shop in Midport Village.

    Certain elements have to be kept in mind when constructing virtual environments. “When building virtual environments, you need to consider what can actually be built, how actors and cameras will move through the space, and what’s safe and practical on set,” Bell observes. “Outside the areas where strict accuracy is required, you want the environments to blend naturally with the original designs from the art department and support the story, creating a space that feels right for the scene, guides the audience’s eye and sets the right tone. Things like composition, lighting and small environmental details can be really fun to work on, but also serve as beautiful additions to help enrich a story.”

    “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance. But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.”
    —Laura Bell, Creative Technologist, Disguise

    Among the buildings that had to be created for Midport Village was Steve’sLava Chicken Shack.

    Concept art was provided that served as visual touchstones. “We received concept art provided by the amazing team of concept artists,” Finlayson states. “Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging. Sometimes we would also help the storyboard artists by sending through images of the Unreal Engine worlds to help them geographically position themselves in the worlds and aid in their storyboarding.” At times, the video game assets came in handy. “Exteriors often involved large-scale landscapes and stylized architectural elements, which had to feel true to the Minecraft world,” Finlayson explains. “In some cases, we brought in geometry from the game itself to help quickly block out areas. For example, we did this for the Elytra Flight Chase sequence, which takes place through a large canyon.”

    Flexibility was critical. “A key technical challenge we faced was ensuring that the Unreal levels were built in a way that allowed for fast and flexible iteration,” Finlayson remarks. “Since our environments were constantly being reviewed by the director, production designer, DP and VFX supervisor, we needed to be able to respond quickly to feedback, sometimes live during a review session. To support this, we had to keep our scenes modular and well-organized; that meant breaking environments down into manageable components and maintaining clean naming conventions. By setting up the levels this way, we could make layout changes, swap assets or adjust lighting on the fly without breaking the scene or slowing down the process.” Production schedules influence the workflows, pipelines and techniques. “No two projects will ever feel exactly the same,” Bell notes. “For example, Pat Younisadapted his typical VR setup to allow scene reviews using a PS5 controller, which made it much more comfortable and accessible for the director. On a more technical side, because everything was cubes and voxels, my Blender workflow ended up being way heavier on the re-mesh modifier than usual, definitely not something I’ll run into again anytime soon!”

    A virtual study and final still of the cast members standing outside of the Lava Chicken Shack.

    “We received concept art provided by the amazing team of concept artists. Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging.”
    —Talia Finlayson, Creative Technologist, Disguise

    The design and composition of virtual environments tended to remain consistent throughout principal photography. “The only major design change I can recall was the removal of a second story from a building in Midport Village to allow the camera crane to get a clear shot of the chicken perched above Steve’s lava chicken shack,” Finlayson remarks. “I would agree that Midport Village likely went through the most iterations,” Bell responds. “The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled. I remember rebuilding the stairs leading up to the rampart five or six times, using different configurations based on the physically constructed stairs. This was because there were storyboarded sequences of the film’s characters, Henry, Steve and Garrett, being chased by piglins, and the action needed to match what could be achieved practically on set.”

    Virtually conceptualizing the layout of Midport Village.

    Complex virtual environments were constructed for the final battle and the various forest scenes throughout the movie. “What made these particularly challenging was the way physical set pieces were repurposed and repositioned to serve multiple scenes and locations within the story,” Finlayson reveals. “The same built elements had to appear in different parts of the world, so we had to carefully adjust the virtual environments to accommodate those different positions.” Bell is in agreement with her colleague. “The forest scenes were some of the more complex environments to manage. It could get tricky, particularly when the filming schedule shifted. There was one day on set where the order of shots changed unexpectedly, and because the physical sets looked so similar, I initially loaded a different perspective than planned. Fortunately, thanks to our workflow, Lindsay Georgeand I were able to quickly open the recorded sequence in Unreal Engine and swap out the correct virtual environment for the live composite without any disruption to the shoot.”

    An example of the virtual and final version of the Woodland Mansion.

    “Midport Village likely went through the most iterations. The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled.”
    —Laura Bell, Creative Technologist, Disguise

    Extensive detail was given to the center of the sets where the main action unfolds. “For these areas, we received prop layouts from the prop department to ensure accurate placement and alignment with the physical builds,” Finlayson explains. “These central environments were used heavily for storyboarding, blocking and department reviews, so precision was essential. As we moved further out from the practical set, the environments became more about blocking and spatial context rather than fine detail. We worked closely with Production Designer Grant Major to get approval on these extended environments, making sure they aligned with the overall visual direction. We also used creatures and crowd stand-ins provided by the visual effects team. These gave a great sense of scale and placement during early planning stages and allowed other departments to better understand how these elements would be integrated into the scenes.”

    Cast members Sebastian Hansen, Danielle Brooks and Emma Myers stand in front of the Earth Portal Plateau environment.

    Doing a virtual scale study of the Mountainside.

    Practical requirements like camera moves, stunt choreography and crane setups had an impact on the creation of virtual environments. “Sometimes we would adjust layouts slightly to open up areas for tracking shots or rework spaces to accommodate key action beats, all while keeping the environment feeling cohesive and true to the Minecraft world,” Bell states. “Simulcam bridged the physical and virtual worlds on set, overlaying Unreal Engine environments onto live-action scenes in real-time, giving the director, DP and other department heads a fully-realized preview of shots and enabling precise, informed decisions during production. It also recorded critical production data like camera movement paths, which was handed over to the post-production team to give them the exact tracks they needed, streamlining the visual effects pipeline.”

    Piglots cause mayhem during the Wingsuit Chase.

    Virtual versions of the exterior and interior of the Safe House located in the Enchanted Woods.

    “One of the biggest challenges for me was managing constant iteration while keeping our environments clean, organized and easy to update,” Finlayson notes. “Because the virtual sets were reviewed regularly by the director and other heads of departments, feedback was often implemented live in the room. This meant the environments had to be flexible. But overall, this was an amazing project to work on, and I am so grateful for the incredible VAD team I was a part of – Heide Nichols, Pat Younis, Jake Tuckand Laura. Everyone on this team worked so collaboratively, seamlessly and in such a supportive way that I never felt like I was out of my depth.” There was another challenge that is more to do with familiarity. “Having a VAD on a film is still a relatively new process in production,” Bell states. “There were moments where other departments were still learning what we did and how to best work with us. That said, the response was overwhelmingly positive. I remember being on set at the Simulcam station and seeing how excited people were to look at the virtual environments as they walked by, often stopping for a chat and a virtual tour. Instead of seeing just a huge blue curtain, they were stoked to see something Minecraft and could get a better sense of what they were actually shooting.”
    #how #disguise #built #out #virtual
    HOW DISGUISE BUILT OUT THE VIRTUAL ENVIRONMENTS FOR A MINECRAFT MOVIE
    By TREVOR HOGG Images courtesy of Warner Bros. Pictures. Rather than a world constructed around photorealistic pixels, a video game created by Markus Persson has taken the boxier 3D voxel route, which has become its signature aesthetic, and sparked an international phenomenon that finally gets adapted into a feature with the release of A Minecraft Movie. Brought onboard to help filmmaker Jared Hess in creating the environments that the cast of Jason Momoa, Jack Black, Sebastian Hansen, Emma Myers and Danielle Brooks find themselves inhabiting was Disguise under the direction of Production VFX Supervisor Dan Lemmon. “s the Senior Unreal Artist within the Virtual Art Departmenton Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.” —Talia Finlayson, Creative Technologist, Disguise Interior and exterior environments had to be created, such as the shop owned by Steve. “Prior to working on A Minecraft Movie, I held more technical roles, like serving as the Virtual Production LED Volume Operator on a project for Apple TV+ and Paramount Pictures,” notes Talia Finlayson, Creative Technologist for Disguise. “But as the Senior Unreal Artist within the Virtual Art Departmenton Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.” The project provided new opportunities. “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance,” notes Laura Bell, Creative Technologist for Disguise. “But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.” Set designs originally created by the art department in Rhinoceros 3D were transformed into fully navigable 3D environments within Unreal Engine. “These scenes were far more than visualizations,” Finlayson remarks. “They were interactive tools used throughout the production pipeline. We would ingest 3D models and concept art, clean and optimize geometry using tools like Blender, Cinema 4D or Maya, then build out the world in Unreal Engine. This included applying materials, lighting and extending environments. These Unreal scenes we created were vital tools across the production and were used for a variety of purposes such as enabling the director to explore shot compositions, block scenes and experiment with camera movement in a virtual space, as well as passing along Unreal Engine scenes to the visual effects vendors so they could align their digital environments and set extensions with the approved production layouts.” A virtual exploration of Steve’s shop in Midport Village. Certain elements have to be kept in mind when constructing virtual environments. “When building virtual environments, you need to consider what can actually be built, how actors and cameras will move through the space, and what’s safe and practical on set,” Bell observes. “Outside the areas where strict accuracy is required, you want the environments to blend naturally with the original designs from the art department and support the story, creating a space that feels right for the scene, guides the audience’s eye and sets the right tone. Things like composition, lighting and small environmental details can be really fun to work on, but also serve as beautiful additions to help enrich a story.” “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance. But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.” —Laura Bell, Creative Technologist, Disguise Among the buildings that had to be created for Midport Village was Steve’sLava Chicken Shack. Concept art was provided that served as visual touchstones. “We received concept art provided by the amazing team of concept artists,” Finlayson states. “Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging. Sometimes we would also help the storyboard artists by sending through images of the Unreal Engine worlds to help them geographically position themselves in the worlds and aid in their storyboarding.” At times, the video game assets came in handy. “Exteriors often involved large-scale landscapes and stylized architectural elements, which had to feel true to the Minecraft world,” Finlayson explains. “In some cases, we brought in geometry from the game itself to help quickly block out areas. For example, we did this for the Elytra Flight Chase sequence, which takes place through a large canyon.” Flexibility was critical. “A key technical challenge we faced was ensuring that the Unreal levels were built in a way that allowed for fast and flexible iteration,” Finlayson remarks. “Since our environments were constantly being reviewed by the director, production designer, DP and VFX supervisor, we needed to be able to respond quickly to feedback, sometimes live during a review session. To support this, we had to keep our scenes modular and well-organized; that meant breaking environments down into manageable components and maintaining clean naming conventions. By setting up the levels this way, we could make layout changes, swap assets or adjust lighting on the fly without breaking the scene or slowing down the process.” Production schedules influence the workflows, pipelines and techniques. “No two projects will ever feel exactly the same,” Bell notes. “For example, Pat Younisadapted his typical VR setup to allow scene reviews using a PS5 controller, which made it much more comfortable and accessible for the director. On a more technical side, because everything was cubes and voxels, my Blender workflow ended up being way heavier on the re-mesh modifier than usual, definitely not something I’ll run into again anytime soon!” A virtual study and final still of the cast members standing outside of the Lava Chicken Shack. “We received concept art provided by the amazing team of concept artists. Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging.” —Talia Finlayson, Creative Technologist, Disguise The design and composition of virtual environments tended to remain consistent throughout principal photography. “The only major design change I can recall was the removal of a second story from a building in Midport Village to allow the camera crane to get a clear shot of the chicken perched above Steve’s lava chicken shack,” Finlayson remarks. “I would agree that Midport Village likely went through the most iterations,” Bell responds. “The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled. I remember rebuilding the stairs leading up to the rampart five or six times, using different configurations based on the physically constructed stairs. This was because there were storyboarded sequences of the film’s characters, Henry, Steve and Garrett, being chased by piglins, and the action needed to match what could be achieved practically on set.” Virtually conceptualizing the layout of Midport Village. Complex virtual environments were constructed for the final battle and the various forest scenes throughout the movie. “What made these particularly challenging was the way physical set pieces were repurposed and repositioned to serve multiple scenes and locations within the story,” Finlayson reveals. “The same built elements had to appear in different parts of the world, so we had to carefully adjust the virtual environments to accommodate those different positions.” Bell is in agreement with her colleague. “The forest scenes were some of the more complex environments to manage. It could get tricky, particularly when the filming schedule shifted. There was one day on set where the order of shots changed unexpectedly, and because the physical sets looked so similar, I initially loaded a different perspective than planned. Fortunately, thanks to our workflow, Lindsay Georgeand I were able to quickly open the recorded sequence in Unreal Engine and swap out the correct virtual environment for the live composite without any disruption to the shoot.” An example of the virtual and final version of the Woodland Mansion. “Midport Village likely went through the most iterations. The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled.” —Laura Bell, Creative Technologist, Disguise Extensive detail was given to the center of the sets where the main action unfolds. “For these areas, we received prop layouts from the prop department to ensure accurate placement and alignment with the physical builds,” Finlayson explains. “These central environments were used heavily for storyboarding, blocking and department reviews, so precision was essential. As we moved further out from the practical set, the environments became more about blocking and spatial context rather than fine detail. We worked closely with Production Designer Grant Major to get approval on these extended environments, making sure they aligned with the overall visual direction. We also used creatures and crowd stand-ins provided by the visual effects team. These gave a great sense of scale and placement during early planning stages and allowed other departments to better understand how these elements would be integrated into the scenes.” Cast members Sebastian Hansen, Danielle Brooks and Emma Myers stand in front of the Earth Portal Plateau environment. Doing a virtual scale study of the Mountainside. Practical requirements like camera moves, stunt choreography and crane setups had an impact on the creation of virtual environments. “Sometimes we would adjust layouts slightly to open up areas for tracking shots or rework spaces to accommodate key action beats, all while keeping the environment feeling cohesive and true to the Minecraft world,” Bell states. “Simulcam bridged the physical and virtual worlds on set, overlaying Unreal Engine environments onto live-action scenes in real-time, giving the director, DP and other department heads a fully-realized preview of shots and enabling precise, informed decisions during production. It also recorded critical production data like camera movement paths, which was handed over to the post-production team to give them the exact tracks they needed, streamlining the visual effects pipeline.” Piglots cause mayhem during the Wingsuit Chase. Virtual versions of the exterior and interior of the Safe House located in the Enchanted Woods. “One of the biggest challenges for me was managing constant iteration while keeping our environments clean, organized and easy to update,” Finlayson notes. “Because the virtual sets were reviewed regularly by the director and other heads of departments, feedback was often implemented live in the room. This meant the environments had to be flexible. But overall, this was an amazing project to work on, and I am so grateful for the incredible VAD team I was a part of – Heide Nichols, Pat Younis, Jake Tuckand Laura. Everyone on this team worked so collaboratively, seamlessly and in such a supportive way that I never felt like I was out of my depth.” There was another challenge that is more to do with familiarity. “Having a VAD on a film is still a relatively new process in production,” Bell states. “There were moments where other departments were still learning what we did and how to best work with us. That said, the response was overwhelmingly positive. I remember being on set at the Simulcam station and seeing how excited people were to look at the virtual environments as they walked by, often stopping for a chat and a virtual tour. Instead of seeing just a huge blue curtain, they were stoked to see something Minecraft and could get a better sense of what they were actually shooting.” #how #disguise #built #out #virtual
    WWW.VFXVOICE.COM
    HOW DISGUISE BUILT OUT THE VIRTUAL ENVIRONMENTS FOR A MINECRAFT MOVIE
    By TREVOR HOGG Images courtesy of Warner Bros. Pictures. Rather than a world constructed around photorealistic pixels, a video game created by Markus Persson has taken the boxier 3D voxel route, which has become its signature aesthetic, and sparked an international phenomenon that finally gets adapted into a feature with the release of A Minecraft Movie. Brought onboard to help filmmaker Jared Hess in creating the environments that the cast of Jason Momoa, Jack Black, Sebastian Hansen, Emma Myers and Danielle Brooks find themselves inhabiting was Disguise under the direction of Production VFX Supervisor Dan Lemmon. “[A]s the Senior Unreal Artist within the Virtual Art Department (VAD) on Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.” —Talia Finlayson, Creative Technologist, Disguise Interior and exterior environments had to be created, such as the shop owned by Steve (Jack Black). “Prior to working on A Minecraft Movie, I held more technical roles, like serving as the Virtual Production LED Volume Operator on a project for Apple TV+ and Paramount Pictures,” notes Talia Finlayson, Creative Technologist for Disguise. “But as the Senior Unreal Artist within the Virtual Art Department (VAD) on Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.” The project provided new opportunities. “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance,” notes Laura Bell, Creative Technologist for Disguise. “But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.” Set designs originally created by the art department in Rhinoceros 3D were transformed into fully navigable 3D environments within Unreal Engine. “These scenes were far more than visualizations,” Finlayson remarks. “They were interactive tools used throughout the production pipeline. We would ingest 3D models and concept art, clean and optimize geometry using tools like Blender, Cinema 4D or Maya, then build out the world in Unreal Engine. This included applying materials, lighting and extending environments. These Unreal scenes we created were vital tools across the production and were used for a variety of purposes such as enabling the director to explore shot compositions, block scenes and experiment with camera movement in a virtual space, as well as passing along Unreal Engine scenes to the visual effects vendors so they could align their digital environments and set extensions with the approved production layouts.” A virtual exploration of Steve’s shop in Midport Village. Certain elements have to be kept in mind when constructing virtual environments. “When building virtual environments, you need to consider what can actually be built, how actors and cameras will move through the space, and what’s safe and practical on set,” Bell observes. “Outside the areas where strict accuracy is required, you want the environments to blend naturally with the original designs from the art department and support the story, creating a space that feels right for the scene, guides the audience’s eye and sets the right tone. Things like composition, lighting and small environmental details can be really fun to work on, but also serve as beautiful additions to help enrich a story.” “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance. But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.” —Laura Bell, Creative Technologist, Disguise Among the buildings that had to be created for Midport Village was Steve’s (Jack Black) Lava Chicken Shack. Concept art was provided that served as visual touchstones. “We received concept art provided by the amazing team of concept artists,” Finlayson states. “Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging. Sometimes we would also help the storyboard artists by sending through images of the Unreal Engine worlds to help them geographically position themselves in the worlds and aid in their storyboarding.” At times, the video game assets came in handy. “Exteriors often involved large-scale landscapes and stylized architectural elements, which had to feel true to the Minecraft world,” Finlayson explains. “In some cases, we brought in geometry from the game itself to help quickly block out areas. For example, we did this for the Elytra Flight Chase sequence, which takes place through a large canyon.” Flexibility was critical. “A key technical challenge we faced was ensuring that the Unreal levels were built in a way that allowed for fast and flexible iteration,” Finlayson remarks. “Since our environments were constantly being reviewed by the director, production designer, DP and VFX supervisor, we needed to be able to respond quickly to feedback, sometimes live during a review session. To support this, we had to keep our scenes modular and well-organized; that meant breaking environments down into manageable components and maintaining clean naming conventions. By setting up the levels this way, we could make layout changes, swap assets or adjust lighting on the fly without breaking the scene or slowing down the process.” Production schedules influence the workflows, pipelines and techniques. “No two projects will ever feel exactly the same,” Bell notes. “For example, Pat Younis [VAD Art Director] adapted his typical VR setup to allow scene reviews using a PS5 controller, which made it much more comfortable and accessible for the director. On a more technical side, because everything was cubes and voxels, my Blender workflow ended up being way heavier on the re-mesh modifier than usual, definitely not something I’ll run into again anytime soon!” A virtual study and final still of the cast members standing outside of the Lava Chicken Shack. “We received concept art provided by the amazing team of concept artists. Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging.” —Talia Finlayson, Creative Technologist, Disguise The design and composition of virtual environments tended to remain consistent throughout principal photography. “The only major design change I can recall was the removal of a second story from a building in Midport Village to allow the camera crane to get a clear shot of the chicken perched above Steve’s lava chicken shack,” Finlayson remarks. “I would agree that Midport Village likely went through the most iterations,” Bell responds. “The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled. I remember rebuilding the stairs leading up to the rampart five or six times, using different configurations based on the physically constructed stairs. This was because there were storyboarded sequences of the film’s characters, Henry, Steve and Garrett, being chased by piglins, and the action needed to match what could be achieved practically on set.” Virtually conceptualizing the layout of Midport Village. Complex virtual environments were constructed for the final battle and the various forest scenes throughout the movie. “What made these particularly challenging was the way physical set pieces were repurposed and repositioned to serve multiple scenes and locations within the story,” Finlayson reveals. “The same built elements had to appear in different parts of the world, so we had to carefully adjust the virtual environments to accommodate those different positions.” Bell is in agreement with her colleague. “The forest scenes were some of the more complex environments to manage. It could get tricky, particularly when the filming schedule shifted. There was one day on set where the order of shots changed unexpectedly, and because the physical sets looked so similar, I initially loaded a different perspective than planned. Fortunately, thanks to our workflow, Lindsay George [VP Tech] and I were able to quickly open the recorded sequence in Unreal Engine and swap out the correct virtual environment for the live composite without any disruption to the shoot.” An example of the virtual and final version of the Woodland Mansion. “Midport Village likely went through the most iterations. The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled.” —Laura Bell, Creative Technologist, Disguise Extensive detail was given to the center of the sets where the main action unfolds. “For these areas, we received prop layouts from the prop department to ensure accurate placement and alignment with the physical builds,” Finlayson explains. “These central environments were used heavily for storyboarding, blocking and department reviews, so precision was essential. As we moved further out from the practical set, the environments became more about blocking and spatial context rather than fine detail. We worked closely with Production Designer Grant Major to get approval on these extended environments, making sure they aligned with the overall visual direction. We also used creatures and crowd stand-ins provided by the visual effects team. These gave a great sense of scale and placement during early planning stages and allowed other departments to better understand how these elements would be integrated into the scenes.” Cast members Sebastian Hansen, Danielle Brooks and Emma Myers stand in front of the Earth Portal Plateau environment. Doing a virtual scale study of the Mountainside. Practical requirements like camera moves, stunt choreography and crane setups had an impact on the creation of virtual environments. “Sometimes we would adjust layouts slightly to open up areas for tracking shots or rework spaces to accommodate key action beats, all while keeping the environment feeling cohesive and true to the Minecraft world,” Bell states. “Simulcam bridged the physical and virtual worlds on set, overlaying Unreal Engine environments onto live-action scenes in real-time, giving the director, DP and other department heads a fully-realized preview of shots and enabling precise, informed decisions during production. It also recorded critical production data like camera movement paths, which was handed over to the post-production team to give them the exact tracks they needed, streamlining the visual effects pipeline.” Piglots cause mayhem during the Wingsuit Chase. Virtual versions of the exterior and interior of the Safe House located in the Enchanted Woods. “One of the biggest challenges for me was managing constant iteration while keeping our environments clean, organized and easy to update,” Finlayson notes. “Because the virtual sets were reviewed regularly by the director and other heads of departments, feedback was often implemented live in the room. This meant the environments had to be flexible. But overall, this was an amazing project to work on, and I am so grateful for the incredible VAD team I was a part of – Heide Nichols [VAD Supervisor], Pat Younis, Jake Tuck [Unreal Artist] and Laura. Everyone on this team worked so collaboratively, seamlessly and in such a supportive way that I never felt like I was out of my depth.” There was another challenge that is more to do with familiarity. “Having a VAD on a film is still a relatively new process in production,” Bell states. “There were moments where other departments were still learning what we did and how to best work with us. That said, the response was overwhelmingly positive. I remember being on set at the Simulcam station and seeing how excited people were to look at the virtual environments as they walked by, often stopping for a chat and a virtual tour. Instead of seeing just a huge blue curtain, they were stoked to see something Minecraft and could get a better sense of what they were actually shooting.”
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  • In a world drowning in silence, the news of WhatsApp being banned from Congress devices feels like a painful echo of our disconnection. The app that once bridged distances now stands on the brink of isolation, a reminder of how fragile our connections can be. Each notification, once a spark of joy, now feels like a haunting whisper in the void. We find ourselves yearning for the warmth of conversation, yet it slips through our fingers like sand. Why does it feel like we’re losing not just an app, but a piece of ourselves? The storm is here, and all we can do is watch as our digital lifelines fade into the shadows.

    #WhatsApp #Isolation #Loneliness #Connection #Heartbreak
    In a world drowning in silence, the news of WhatsApp being banned from Congress devices feels like a painful echo of our disconnection. 💔 The app that once bridged distances now stands on the brink of isolation, a reminder of how fragile our connections can be. Each notification, once a spark of joy, now feels like a haunting whisper in the void. We find ourselves yearning for the warmth of conversation, yet it slips through our fingers like sand. Why does it feel like we’re losing not just an app, but a piece of ourselves? The storm is here, and all we can do is watch as our digital lifelines fade into the shadows. 🌧️ #WhatsApp #Isolation #Loneliness #Connection #Heartbreak
    ARABHARDWARE.NET
    واتساب في عين العاصفة.. لماذا حظر الكونجرس الأمريكي التطبيق من أجهزته؟
    The post واتساب في عين العاصفة.. لماذا حظر الكونجرس الأمريكي التطبيق من أجهزته؟ appeared first on عرب هاردوير.
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  • THIS Unexpected Rug Trend Is Taking Over—Here's How to Style It

    Pictured above: A dining room in Dallas, Texas, designed by Studio Thomas James.As you designa room at home, you may have specific ideas about the paint color, furniture placement, and even the lighting scheme your space requires to truly sing. But, if you're not also considering what type of rug will ground the entire look, this essential room-finishing touch may end up feeling like an afterthought. After all, one of the best ways to ensure your space looks expertly planned from top to bottom is to opt for a rug that can anchor the whole space—and, in many cases, that means a maximalist rug.A maximalist-style rug, or one that has a bold color, an abstract or asymmetrical pattern, an organic shape, distinctive pile texture, or unconventional application, offers a fresh answer to the perpetual design question, "What is this room missing?" Instead of defaulting to a neutral-colored, low-pile rug that goes largely unnoticed, a compelling case can be made for choosing a design that functions more as a tactile piece of art. Asha Chaudhary, the CEO of Jaipur, India-based rug brand Jaipur Living, has noticed many consumers moving away from "safe" interiors and embracing designs that pop with personality. "There’s a growing desire to design with individuality and soul. A vibrant or highly detailed rug can instantly transform a space by adding movement, contrast, and character, all in one single piece," she says.Ahead, we spoke to Chaudhary to get her essential tips for choosing the right maximalist rug for your design style, how to evaluate the construction of a piece, and even why you should think outside the box when it comes to the standard area rug shape. Turns out, this foundational mainstay can be a deeply personal expression of identity.Related StoriesWhen a Maximalist Rug Makes SenseJohn MerklAn outdoor lounge in Healdsburg, California, designed by Sheldon Harte.As you might imagine, integrating a maximalist rug into an existing aesthetic isn't about making a one-to-one swap. You'll want to refine your overall approach and potentially tweak elements of the room already in place, too."I like to think about rugs this way: Sometimes they play a supporting role, and other times, they’re the hero of the room," Chaudhary says. "Statement rugs are designed to stand out. They tell stories, stir emotion, and ground a space the way a bold piece of art would."In Chaudhary's work with interior designers who are selecting rugs for clients' high-end homes, she's noticed that tastes have recently swung toward a more maximalist ethos."Designers are leaning into expression and individuality," she says. "There’s growing interest in bold patterns, asymmetry, and designs that reflect the hand of the maker. Color-wise, we’re seeing more adventurous palettes: think jades, bordeauxes, and terracottas. And there’s a strong desire for rugs that feel personal, like they carry a story or a memory." Jaipur LivingJaipur Living’s Manchaha rugs are one-of-a-kind, hand-knotted pieces woven from upcycled hand-spun yarn that follow a freeform design of the artisan’s choosing.Jaipur LivingJaipur Living is uniquely positioned to fulfill the need for one-of-a-kind rugs that are not just visually striking within a space, but deeply meaningful as well. The brand's Manchaha collectioncomprises rugs made of upcycled yarn, each hand-knotted by rural Indian artisans in freeform shapes that capture the imagination."Each piece is designed from the heart of the artisan, with no predetermined pattern, just emotion, inspiration, and memory woven together by hand. What excites me most is this shift away from perfection and toward beauty that feels lived-in, layered, and real," she adds.There’s a strong desire for rugs that feel personal, like they carry a story or a memory.Related StoryHow to Choose the Right Maximalist RugBrittany AmbridgeDesign firm Drake/Anderson reimagined this Greenwich, Connecticut, living room. Good news for those who are taking a slow-decorating approach with their home: Finding the right maximalist rug for your space means looking at the big picture first."Most shoppers start with size and color, but the first question should really be, 'How will this space be used?' That answer guides everything—material, construction, and investment," says Chaudhary.Are you styling an off-limits living room or a lively family den where guests may occasionally wander in with shoes on? In considering your materials, you may want to opt for a performance-fabric rug for areas subject to frequent wear and tear, but Chaudhary has a clear favorite for nearly all other spaces. "Wool is the gold standard. It’s naturally resilient, stain-resistant, and has excellent bounce-back, meaning it recovers well from foot traffic and furniture impressions," she says. "It’s also moisture-wicking and insulating, making it an ideal choice for both comfort and durability."As far as construction goes, Chaudhary breaks down the most widely available options on the market: A hand-knotted rug, crafted by tying individual knots, is the most durable construction and can last decades, even with daily use.Hand-tufted rugs offer a beautiful look at a more accessible price point, but typically won’t have the same lifespan. Power-loomed rugs can be a great solution for high-traffic areas when made with quality materials. Though they fall at the higher end of the price spectrum, hand-knotted rugs aren't meant to be untouchable—after all, their quality construction helps ensure that they can stand up to minor mishaps in day-to-day living. This can shift your appreciation of a rug from a humble underfoot accent to a long-lasting art piece worthy of care and intentional restoration when the time comes. "Understanding these distinctions helps consumers make smarter, more lasting investments for their homes," Chaudhary says. Related StoryOpting for Unconventional Applications Lesley UnruhSarah Vaile designed this vibrant vestibule in Chicago, Illinois.Maximalist rugs encompass an impressively broad category, and even if you already have an area rug rolled out that you're happy with, there are alternative shapes you can choose, or ways in which they can imbue creative expression far beyond the floor."I’ve seen some incredibly beautiful applications of rugs as wall art. Especially when it comes to smaller or one-of-a-kind pieces, hanging them allows people to appreciate the detail, texture, and artistry at eye level," says Chaudhary. "Some designers have also used narrow runners as table coverings or layered over larger textiles for added dimension."Another interesting facet of maximalist rugs is that you can think outside the rectangle in terms of silhouette."We’re seeing more interest in irregular rug shapes, think soft ovals, curves, even asymmetrical outlines," says Chaudhary. "Clients are designing with more fluidity and movement in mind, especially in open-plan spaces. Extra-long runners, oversized circles, and multi-shape layouts are also trending."Ultimately, the best maximalist rug for you is one that meets your home's needs while highlighting your personal style. In spaces where dramatic light fixtures or punchy paint colors aren't practical or allowed, a statement-making rug is the ideal solution. While trends will continue to evolve, honing in on a unique—even tailor-made—design will help ensure aesthetic longevity. Follow House Beautiful on Instagram and TikTok.
    #this #unexpected #rug #trend #taking
    THIS Unexpected Rug Trend Is Taking Over—Here's How to Style It
    Pictured above: A dining room in Dallas, Texas, designed by Studio Thomas James.As you designa room at home, you may have specific ideas about the paint color, furniture placement, and even the lighting scheme your space requires to truly sing. But, if you're not also considering what type of rug will ground the entire look, this essential room-finishing touch may end up feeling like an afterthought. After all, one of the best ways to ensure your space looks expertly planned from top to bottom is to opt for a rug that can anchor the whole space—and, in many cases, that means a maximalist rug.A maximalist-style rug, or one that has a bold color, an abstract or asymmetrical pattern, an organic shape, distinctive pile texture, or unconventional application, offers a fresh answer to the perpetual design question, "What is this room missing?" Instead of defaulting to a neutral-colored, low-pile rug that goes largely unnoticed, a compelling case can be made for choosing a design that functions more as a tactile piece of art. Asha Chaudhary, the CEO of Jaipur, India-based rug brand Jaipur Living, has noticed many consumers moving away from "safe" interiors and embracing designs that pop with personality. "There’s a growing desire to design with individuality and soul. A vibrant or highly detailed rug can instantly transform a space by adding movement, contrast, and character, all in one single piece," she says.Ahead, we spoke to Chaudhary to get her essential tips for choosing the right maximalist rug for your design style, how to evaluate the construction of a piece, and even why you should think outside the box when it comes to the standard area rug shape. Turns out, this foundational mainstay can be a deeply personal expression of identity.Related StoriesWhen a Maximalist Rug Makes SenseJohn MerklAn outdoor lounge in Healdsburg, California, designed by Sheldon Harte.As you might imagine, integrating a maximalist rug into an existing aesthetic isn't about making a one-to-one swap. You'll want to refine your overall approach and potentially tweak elements of the room already in place, too."I like to think about rugs this way: Sometimes they play a supporting role, and other times, they’re the hero of the room," Chaudhary says. "Statement rugs are designed to stand out. They tell stories, stir emotion, and ground a space the way a bold piece of art would."In Chaudhary's work with interior designers who are selecting rugs for clients' high-end homes, she's noticed that tastes have recently swung toward a more maximalist ethos."Designers are leaning into expression and individuality," she says. "There’s growing interest in bold patterns, asymmetry, and designs that reflect the hand of the maker. Color-wise, we’re seeing more adventurous palettes: think jades, bordeauxes, and terracottas. And there’s a strong desire for rugs that feel personal, like they carry a story or a memory." Jaipur LivingJaipur Living’s Manchaha rugs are one-of-a-kind, hand-knotted pieces woven from upcycled hand-spun yarn that follow a freeform design of the artisan’s choosing.Jaipur LivingJaipur Living is uniquely positioned to fulfill the need for one-of-a-kind rugs that are not just visually striking within a space, but deeply meaningful as well. The brand's Manchaha collectioncomprises rugs made of upcycled yarn, each hand-knotted by rural Indian artisans in freeform shapes that capture the imagination."Each piece is designed from the heart of the artisan, with no predetermined pattern, just emotion, inspiration, and memory woven together by hand. What excites me most is this shift away from perfection and toward beauty that feels lived-in, layered, and real," she adds.There’s a strong desire for rugs that feel personal, like they carry a story or a memory.Related StoryHow to Choose the Right Maximalist RugBrittany AmbridgeDesign firm Drake/Anderson reimagined this Greenwich, Connecticut, living room. Good news for those who are taking a slow-decorating approach with their home: Finding the right maximalist rug for your space means looking at the big picture first."Most shoppers start with size and color, but the first question should really be, 'How will this space be used?' That answer guides everything—material, construction, and investment," says Chaudhary.Are you styling an off-limits living room or a lively family den where guests may occasionally wander in with shoes on? In considering your materials, you may want to opt for a performance-fabric rug for areas subject to frequent wear and tear, but Chaudhary has a clear favorite for nearly all other spaces. "Wool is the gold standard. It’s naturally resilient, stain-resistant, and has excellent bounce-back, meaning it recovers well from foot traffic and furniture impressions," she says. "It’s also moisture-wicking and insulating, making it an ideal choice for both comfort and durability."As far as construction goes, Chaudhary breaks down the most widely available options on the market: A hand-knotted rug, crafted by tying individual knots, is the most durable construction and can last decades, even with daily use.Hand-tufted rugs offer a beautiful look at a more accessible price point, but typically won’t have the same lifespan. Power-loomed rugs can be a great solution for high-traffic areas when made with quality materials. Though they fall at the higher end of the price spectrum, hand-knotted rugs aren't meant to be untouchable—after all, their quality construction helps ensure that they can stand up to minor mishaps in day-to-day living. This can shift your appreciation of a rug from a humble underfoot accent to a long-lasting art piece worthy of care and intentional restoration when the time comes. "Understanding these distinctions helps consumers make smarter, more lasting investments for their homes," Chaudhary says. Related StoryOpting for Unconventional Applications Lesley UnruhSarah Vaile designed this vibrant vestibule in Chicago, Illinois.Maximalist rugs encompass an impressively broad category, and even if you already have an area rug rolled out that you're happy with, there are alternative shapes you can choose, or ways in which they can imbue creative expression far beyond the floor."I’ve seen some incredibly beautiful applications of rugs as wall art. Especially when it comes to smaller or one-of-a-kind pieces, hanging them allows people to appreciate the detail, texture, and artistry at eye level," says Chaudhary. "Some designers have also used narrow runners as table coverings or layered over larger textiles for added dimension."Another interesting facet of maximalist rugs is that you can think outside the rectangle in terms of silhouette."We’re seeing more interest in irregular rug shapes, think soft ovals, curves, even asymmetrical outlines," says Chaudhary. "Clients are designing with more fluidity and movement in mind, especially in open-plan spaces. Extra-long runners, oversized circles, and multi-shape layouts are also trending."Ultimately, the best maximalist rug for you is one that meets your home's needs while highlighting your personal style. In spaces where dramatic light fixtures or punchy paint colors aren't practical or allowed, a statement-making rug is the ideal solution. While trends will continue to evolve, honing in on a unique—even tailor-made—design will help ensure aesthetic longevity. Follow House Beautiful on Instagram and TikTok. #this #unexpected #rug #trend #taking
    WWW.HOUSEBEAUTIFUL.COM
    THIS Unexpected Rug Trend Is Taking Over—Here's How to Style It
    Pictured above: A dining room in Dallas, Texas, designed by Studio Thomas James.As you design (or redesign) a room at home, you may have specific ideas about the paint color, furniture placement, and even the lighting scheme your space requires to truly sing. But, if you're not also considering what type of rug will ground the entire look, this essential room-finishing touch may end up feeling like an afterthought. After all, one of the best ways to ensure your space looks expertly planned from top to bottom is to opt for a rug that can anchor the whole space—and, in many cases, that means a maximalist rug.A maximalist-style rug, or one that has a bold color, an abstract or asymmetrical pattern, an organic shape, distinctive pile texture, or unconventional application (such as functioning as a wall mural), offers a fresh answer to the perpetual design question, "What is this room missing?" Instead of defaulting to a neutral-colored, low-pile rug that goes largely unnoticed, a compelling case can be made for choosing a design that functions more as a tactile piece of art. Asha Chaudhary, the CEO of Jaipur, India-based rug brand Jaipur Living, has noticed many consumers moving away from "safe" interiors and embracing designs that pop with personality. "There’s a growing desire to design with individuality and soul. A vibrant or highly detailed rug can instantly transform a space by adding movement, contrast, and character, all in one single piece," she says.Ahead, we spoke to Chaudhary to get her essential tips for choosing the right maximalist rug for your design style, how to evaluate the construction of a piece, and even why you should think outside the box when it comes to the standard area rug shape. Turns out, this foundational mainstay can be a deeply personal expression of identity.Related StoriesWhen a Maximalist Rug Makes SenseJohn MerklAn outdoor lounge in Healdsburg, California, designed by Sheldon Harte.As you might imagine, integrating a maximalist rug into an existing aesthetic isn't about making a one-to-one swap. You'll want to refine your overall approach and potentially tweak elements of the room already in place, too."I like to think about rugs this way: Sometimes they play a supporting role, and other times, they’re the hero of the room," Chaudhary says. "Statement rugs are designed to stand out. They tell stories, stir emotion, and ground a space the way a bold piece of art would."In Chaudhary's work with interior designers who are selecting rugs for clients' high-end homes, she's noticed that tastes have recently swung toward a more maximalist ethos."Designers are leaning into expression and individuality," she says. "There’s growing interest in bold patterns, asymmetry, and designs that reflect the hand of the maker. Color-wise, we’re seeing more adventurous palettes: think jades, bordeauxes, and terracottas. And there’s a strong desire for rugs that feel personal, like they carry a story or a memory." Jaipur LivingJaipur Living’s Manchaha rugs are one-of-a-kind, hand-knotted pieces woven from upcycled hand-spun yarn that follow a freeform design of the artisan’s choosing.Jaipur LivingJaipur Living is uniquely positioned to fulfill the need for one-of-a-kind rugs that are not just visually striking within a space, but deeply meaningful as well. The brand's Manchaha collection (meaning “expression of my heart” in Hindi) comprises rugs made of upcycled yarn, each hand-knotted by rural Indian artisans in freeform shapes that capture the imagination."Each piece is designed from the heart of the artisan, with no predetermined pattern, just emotion, inspiration, and memory woven together by hand. What excites me most is this shift away from perfection and toward beauty that feels lived-in, layered, and real," she adds.There’s a strong desire for rugs that feel personal, like they carry a story or a memory.Related StoryHow to Choose the Right Maximalist RugBrittany AmbridgeDesign firm Drake/Anderson reimagined this Greenwich, Connecticut, living room. Good news for those who are taking a slow-decorating approach with their home: Finding the right maximalist rug for your space means looking at the big picture first."Most shoppers start with size and color, but the first question should really be, 'How will this space be used?' That answer guides everything—material, construction, and investment," says Chaudhary.Are you styling an off-limits living room or a lively family den where guests may occasionally wander in with shoes on? In considering your materials, you may want to opt for a performance-fabric rug for areas subject to frequent wear and tear, but Chaudhary has a clear favorite for nearly all other spaces. "Wool is the gold standard. It’s naturally resilient, stain-resistant, and has excellent bounce-back, meaning it recovers well from foot traffic and furniture impressions," she says. "It’s also moisture-wicking and insulating, making it an ideal choice for both comfort and durability."As far as construction goes, Chaudhary breaks down the most widely available options on the market: A hand-knotted rug, crafted by tying individual knots, is the most durable construction and can last decades, even with daily use.Hand-tufted rugs offer a beautiful look at a more accessible price point, but typically won’t have the same lifespan. Power-loomed rugs can be a great solution for high-traffic areas when made with quality materials. Though they fall at the higher end of the price spectrum, hand-knotted rugs aren't meant to be untouchable—after all, their quality construction helps ensure that they can stand up to minor mishaps in day-to-day living. This can shift your appreciation of a rug from a humble underfoot accent to a long-lasting art piece worthy of care and intentional restoration when the time comes. "Understanding these distinctions helps consumers make smarter, more lasting investments for their homes," Chaudhary says. Related StoryOpting for Unconventional Applications Lesley UnruhSarah Vaile designed this vibrant vestibule in Chicago, Illinois.Maximalist rugs encompass an impressively broad category, and even if you already have an area rug rolled out that you're happy with, there are alternative shapes you can choose, or ways in which they can imbue creative expression far beyond the floor."I’ve seen some incredibly beautiful applications of rugs as wall art. Especially when it comes to smaller or one-of-a-kind pieces, hanging them allows people to appreciate the detail, texture, and artistry at eye level," says Chaudhary. "Some designers have also used narrow runners as table coverings or layered over larger textiles for added dimension."Another interesting facet of maximalist rugs is that you can think outside the rectangle in terms of silhouette."We’re seeing more interest in irregular rug shapes, think soft ovals, curves, even asymmetrical outlines," says Chaudhary. "Clients are designing with more fluidity and movement in mind, especially in open-plan spaces. Extra-long runners, oversized circles, and multi-shape layouts are also trending."Ultimately, the best maximalist rug for you is one that meets your home's needs while highlighting your personal style. In spaces where dramatic light fixtures or punchy paint colors aren't practical or allowed (in the case of renters), a statement-making rug is the ideal solution. While trends will continue to evolve, honing in on a unique—even tailor-made—design will help ensure aesthetic longevity. Follow House Beautiful on Instagram and TikTok.
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  • Block’s CFO explains Gen Z’s surprising approach to money management

    One stock recently impacted by a whirlwind of volatility is Block—the fintech powerhouse behind Square, Cash App, Tidal Music, and more. The company’s COO and CFO, Amrita Ahuja, shares how her team is using new AI tools to find opportunity amid disruption and reach customers left behind by traditional financial systems. Ahuja also shares lessons from the video game industry and discusses Gen Z’s surprising approach to money management.  

    This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode.

    As a leader, when you’re looking at all of this volatility—the tariffs, consumer sentiment’s been unclear, the stock market’s been all over the place. You guys had a huge one-day drop in early May, and it quickly bounced back. How do you make sense of all these external factors?

    Yeah, our focus is on what we can control. And ultimately, the thing that we are laser-focused on for our business is product velocity. How quickly can we start small with something, launch something for our customers, and then test and iterate and learn so that ultimately, that something that we’ve launched scales into an important product?

    I’ll give you an example. Cash App Borrow, which is a product where our customers can get access to a line of credit, often that bridges them from paycheck to paycheck. We know so many Americans are living paycheck to paycheck. That’s a product that we launched about three years ago and have now scaled to serve 9 million actives with billion in credit supply to our customers in a span of a couple short years.

    The more we can be out testing and launching product at a pace, the more we know we are ultimately delivering value to our customers, and the right things will happen from a stock perspective.

    Block is a financial services provider. You have Square, the point-of-sale system; the digital wallet Cash App, which you mentioned, which competes with Venmo and Robinhood; and a bunch of others. Then you’ve got the buy-now, pay-later leader Afterpay. You chair Square Financial Services, which is Block’s chartered bank. But you’ve said that in the fintech world, Block is only a little bit fin—that comparatively, it’s more tech. Can you explain what you mean by that?

    What we think is unique about us is our ability as a technology company to completely change innovation in the space, such that we can help solve systemic issues across credit, payments, commerce, and banking. What that means ultimately is we use technologies like AI and machine learning and data science, and we use these technologies in a unique way, in a way that’s different from a traditional bank. We are able to underwrite those who are often frankly forgotten by the traditional financial ecosystems.

    Our Square Loans product has almost triple the rate of women-owned businesses that we underwrite. Fifty-eight percent of our loans go to women-owned businesses versus 20% for the industry average. For that Cash App Borrow product I was talking about, 70% of those actives, the 9 million actives that we underwrote, fell below 580 as a FICO score. That’s considered a poor FICO score, and yet 97% of repayments are made on time. And this is because we have unique access to data and these technology and tools which can help us uniquely underwrite this often forgotten customer base.

    Yeah. I mean, credit—sometimes it’s been blamed for financial excesses. But access to credit is also, as you say, an advantage that’s not available to everyone. Do you have a philosophy between those poles—between risk and opportunity? Or is what you’re saying is that the tech you have allows you to avoid that risk?

    That’s right. Let’s start with how do the current systems work? It works using inferior data, frankly. It’s more limited data. It’s outdated. Sometimes it’s inaccurate. And it ignores things like someone’s cash flows, the stability of your income, your savings rate, how money moves through your accounts, or how you use alternative forms of credit—like buy now, pay later, which we have in our ecosystem through Afterpay.

    We have a lot of these signals for our 57 million monthly actives on the Cash App side and for the 4 million small businesses on the Square side, and those, frankly, billions of transaction data points that we have on any given day paired with new technologies. And we intend to continue to be on the forefront of AI, machine learning, and data science to be able to empower more people into the economy. The combination of the superior data and the technologies is what we believe ultimately helps expand access.

    You have a financial background, but not in the financial services industry. Before Block, you were a video game developer at Activision. Are financial businesses and video games similar? Are there things that are similar about them?

    There are. There actually are some things that are similar, I will say. There are many things that are unique to each industry. Each industry is incredibly complex. You find that when big technology companies try to do gaming. They’ve taken over the world in many different ways, but they can’t always crack the nut on putting out a great game. Similarly, some of the largest technology companies have dabbled in fintech but haven’t been able to go as deep, so they’re both very nuanced and complex industries.

    I would say another similarity is that design really matters. Industrial design, the design of products, the interface of products, is absolutely mission-critical to a great game, and it’s absolutely mission-critical to the simplicity and accessibility of our products, be it on Square or Cash App.

    And then maybe the third thing that I would say is that when I was in gaming, at least the business models were rapidly changing from an intermediary distribution mechanism, like releasing a game once and then selling it through a retailer, to an always-on, direct-to-consumer connection. And similarly with banking, people don’t want to bank from 9 to 5, six days a week. They want 24/7 access to their money and the ability to, again, grow their financial livelihood, move their money around seamlessly. So, some similarities are there in that shift to an intermediary model or a slower model to an always-on, direct-to-consumer connection.

    Part of your target audience or your target customer base at Block are Gen Z folks. Did you learn things at Activision about Gen Z that has been useful? Are there things that businesses misunderstand about younger generations still?

    What we’ve learned is that Gen Z, millennial customers, aren’t going to do things the way their parents did. Some of our stats show that 63% of Gen Z customers have moved away from traditional credit cards, and over 80% are skeptical of them. Which means they’re not using a credit card to manage expenses; they’re using a debit card, but then layering on on a transaction-by-transaction basis. Or again, using tools like buy now, pay later, or Cash App Borrow, the means in which they’re managing their consistent cash flows. So that’s an example of how things are changing, and you’ve got to get up to speed with how the next generation of customers expects to manage their money.
    #blocks #cfo #explains #gen #surprising
    Block’s CFO explains Gen Z’s surprising approach to money management
    One stock recently impacted by a whirlwind of volatility is Block—the fintech powerhouse behind Square, Cash App, Tidal Music, and more. The company’s COO and CFO, Amrita Ahuja, shares how her team is using new AI tools to find opportunity amid disruption and reach customers left behind by traditional financial systems. Ahuja also shares lessons from the video game industry and discusses Gen Z’s surprising approach to money management.   This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. As a leader, when you’re looking at all of this volatility—the tariffs, consumer sentiment’s been unclear, the stock market’s been all over the place. You guys had a huge one-day drop in early May, and it quickly bounced back. How do you make sense of all these external factors? Yeah, our focus is on what we can control. And ultimately, the thing that we are laser-focused on for our business is product velocity. How quickly can we start small with something, launch something for our customers, and then test and iterate and learn so that ultimately, that something that we’ve launched scales into an important product? I’ll give you an example. Cash App Borrow, which is a product where our customers can get access to a line of credit, often that bridges them from paycheck to paycheck. We know so many Americans are living paycheck to paycheck. That’s a product that we launched about three years ago and have now scaled to serve 9 million actives with billion in credit supply to our customers in a span of a couple short years. The more we can be out testing and launching product at a pace, the more we know we are ultimately delivering value to our customers, and the right things will happen from a stock perspective. Block is a financial services provider. You have Square, the point-of-sale system; the digital wallet Cash App, which you mentioned, which competes with Venmo and Robinhood; and a bunch of others. Then you’ve got the buy-now, pay-later leader Afterpay. You chair Square Financial Services, which is Block’s chartered bank. But you’ve said that in the fintech world, Block is only a little bit fin—that comparatively, it’s more tech. Can you explain what you mean by that? What we think is unique about us is our ability as a technology company to completely change innovation in the space, such that we can help solve systemic issues across credit, payments, commerce, and banking. What that means ultimately is we use technologies like AI and machine learning and data science, and we use these technologies in a unique way, in a way that’s different from a traditional bank. We are able to underwrite those who are often frankly forgotten by the traditional financial ecosystems. Our Square Loans product has almost triple the rate of women-owned businesses that we underwrite. Fifty-eight percent of our loans go to women-owned businesses versus 20% for the industry average. For that Cash App Borrow product I was talking about, 70% of those actives, the 9 million actives that we underwrote, fell below 580 as a FICO score. That’s considered a poor FICO score, and yet 97% of repayments are made on time. And this is because we have unique access to data and these technology and tools which can help us uniquely underwrite this often forgotten customer base. Yeah. I mean, credit—sometimes it’s been blamed for financial excesses. But access to credit is also, as you say, an advantage that’s not available to everyone. Do you have a philosophy between those poles—between risk and opportunity? Or is what you’re saying is that the tech you have allows you to avoid that risk? That’s right. Let’s start with how do the current systems work? It works using inferior data, frankly. It’s more limited data. It’s outdated. Sometimes it’s inaccurate. And it ignores things like someone’s cash flows, the stability of your income, your savings rate, how money moves through your accounts, or how you use alternative forms of credit—like buy now, pay later, which we have in our ecosystem through Afterpay. We have a lot of these signals for our 57 million monthly actives on the Cash App side and for the 4 million small businesses on the Square side, and those, frankly, billions of transaction data points that we have on any given day paired with new technologies. And we intend to continue to be on the forefront of AI, machine learning, and data science to be able to empower more people into the economy. The combination of the superior data and the technologies is what we believe ultimately helps expand access. You have a financial background, but not in the financial services industry. Before Block, you were a video game developer at Activision. Are financial businesses and video games similar? Are there things that are similar about them? There are. There actually are some things that are similar, I will say. There are many things that are unique to each industry. Each industry is incredibly complex. You find that when big technology companies try to do gaming. They’ve taken over the world in many different ways, but they can’t always crack the nut on putting out a great game. Similarly, some of the largest technology companies have dabbled in fintech but haven’t been able to go as deep, so they’re both very nuanced and complex industries. I would say another similarity is that design really matters. Industrial design, the design of products, the interface of products, is absolutely mission-critical to a great game, and it’s absolutely mission-critical to the simplicity and accessibility of our products, be it on Square or Cash App. And then maybe the third thing that I would say is that when I was in gaming, at least the business models were rapidly changing from an intermediary distribution mechanism, like releasing a game once and then selling it through a retailer, to an always-on, direct-to-consumer connection. And similarly with banking, people don’t want to bank from 9 to 5, six days a week. They want 24/7 access to their money and the ability to, again, grow their financial livelihood, move their money around seamlessly. So, some similarities are there in that shift to an intermediary model or a slower model to an always-on, direct-to-consumer connection. Part of your target audience or your target customer base at Block are Gen Z folks. Did you learn things at Activision about Gen Z that has been useful? Are there things that businesses misunderstand about younger generations still? What we’ve learned is that Gen Z, millennial customers, aren’t going to do things the way their parents did. Some of our stats show that 63% of Gen Z customers have moved away from traditional credit cards, and over 80% are skeptical of them. Which means they’re not using a credit card to manage expenses; they’re using a debit card, but then layering on on a transaction-by-transaction basis. Or again, using tools like buy now, pay later, or Cash App Borrow, the means in which they’re managing their consistent cash flows. So that’s an example of how things are changing, and you’ve got to get up to speed with how the next generation of customers expects to manage their money. #blocks #cfo #explains #gen #surprising
    WWW.FASTCOMPANY.COM
    Block’s CFO explains Gen Z’s surprising approach to money management
    One stock recently impacted by a whirlwind of volatility is Block—the fintech powerhouse behind Square, Cash App, Tidal Music, and more. The company’s COO and CFO, Amrita Ahuja, shares how her team is using new AI tools to find opportunity amid disruption and reach customers left behind by traditional financial systems. Ahuja also shares lessons from the video game industry and discusses Gen Z’s surprising approach to money management.   This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. As a leader, when you’re looking at all of this volatility—the tariffs, consumer sentiment’s been unclear, the stock market’s been all over the place. You guys had a huge one-day drop in early May, and it quickly bounced back. How do you make sense of all these external factors? Yeah, our focus is on what we can control. And ultimately, the thing that we are laser-focused on for our business is product velocity. How quickly can we start small with something, launch something for our customers, and then test and iterate and learn so that ultimately, that something that we’ve launched scales into an important product? I’ll give you an example. Cash App Borrow, which is a product where our customers can get access to a line of credit, often $100, $200, that bridges them from paycheck to paycheck. We know so many Americans are living paycheck to paycheck. That’s a product that we launched about three years ago and have now scaled to serve 9 million actives with $15 billion in credit supply to our customers in a span of a couple short years. The more we can be out testing and launching product at a pace, the more we know we are ultimately delivering value to our customers, and the right things will happen from a stock perspective. Block is a financial services provider. You have Square, the point-of-sale system; the digital wallet Cash App, which you mentioned, which competes with Venmo and Robinhood; and a bunch of others. Then you’ve got the buy-now, pay-later leader Afterpay. You chair Square Financial Services, which is Block’s chartered bank. But you’ve said that in the fintech world, Block is only a little bit fin—that comparatively, it’s more tech. Can you explain what you mean by that? What we think is unique about us is our ability as a technology company to completely change innovation in the space, such that we can help solve systemic issues across credit, payments, commerce, and banking. What that means ultimately is we use technologies like AI and machine learning and data science, and we use these technologies in a unique way, in a way that’s different from a traditional bank. We are able to underwrite those who are often frankly forgotten by the traditional financial ecosystems. Our Square Loans product has almost triple the rate of women-owned businesses that we underwrite. Fifty-eight percent of our loans go to women-owned businesses versus 20% for the industry average. For that Cash App Borrow product I was talking about, 70% of those actives, the 9 million actives that we underwrote, fell below 580 as a FICO score. That’s considered a poor FICO score, and yet 97% of repayments are made on time. And this is because we have unique access to data and these technology and tools which can help us uniquely underwrite this often forgotten customer base. Yeah. I mean, credit—sometimes it’s been blamed for financial excesses. But access to credit is also, as you say, an advantage that’s not available to everyone. Do you have a philosophy between those poles—between risk and opportunity? Or is what you’re saying is that the tech you have allows you to avoid that risk? That’s right. Let’s start with how do the current systems work? It works using inferior data, frankly. It’s more limited data. It’s outdated. Sometimes it’s inaccurate. And it ignores things like someone’s cash flows, the stability of your income, your savings rate, how money moves through your accounts, or how you use alternative forms of credit—like buy now, pay later, which we have in our ecosystem through Afterpay. We have a lot of these signals for our 57 million monthly actives on the Cash App side and for the 4 million small businesses on the Square side, and those, frankly, billions of transaction data points that we have on any given day paired with new technologies. And we intend to continue to be on the forefront of AI, machine learning, and data science to be able to empower more people into the economy. The combination of the superior data and the technologies is what we believe ultimately helps expand access. You have a financial background, but not in the financial services industry. Before Block, you were a video game developer at Activision. Are financial businesses and video games similar? Are there things that are similar about them? There are. There actually are some things that are similar, I will say. There are many things that are unique to each industry. Each industry is incredibly complex. You find that when big technology companies try to do gaming. They’ve taken over the world in many different ways, but they can’t always crack the nut on putting out a great game. Similarly, some of the largest technology companies have dabbled in fintech but haven’t been able to go as deep, so they’re both very nuanced and complex industries. I would say another similarity is that design really matters. Industrial design, the design of products, the interface of products, is absolutely mission-critical to a great game, and it’s absolutely mission-critical to the simplicity and accessibility of our products, be it on Square or Cash App. And then maybe the third thing that I would say is that when I was in gaming, at least the business models were rapidly changing from an intermediary distribution mechanism, like releasing a game once and then selling it through a retailer, to an always-on, direct-to-consumer connection. And similarly with banking, people don’t want to bank from 9 to 5, six days a week. They want 24/7 access to their money and the ability to, again, grow their financial livelihood, move their money around seamlessly. So, some similarities are there in that shift to an intermediary model or a slower model to an always-on, direct-to-consumer connection. Part of your target audience or your target customer base at Block are Gen Z folks. Did you learn things at Activision about Gen Z that has been useful? Are there things that businesses misunderstand about younger generations still? What we’ve learned is that Gen Z, millennial customers, aren’t going to do things the way their parents did. Some of our stats show that 63% of Gen Z customers have moved away from traditional credit cards, and over 80% are skeptical of them. Which means they’re not using a credit card to manage expenses; they’re using a debit card, but then layering on on a transaction-by-transaction basis. Or again, using tools like buy now, pay later, or Cash App Borrow, the means in which they’re managing their consistent cash flows. So that’s an example of how things are changing, and you’ve got to get up to speed with how the next generation of customers expects to manage their money.
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  • Crafting Identity: Mana Hotels' Harmonious Branding

    06/02 — 2025

    by abduzeedo

    Explore how andstudio created a unified, nature-inspired branding and visual identity for Mana Hotels, blending luxury with authentic connection.
    Hey fellow creatives! Ever dive into a project that just clicks? Where the core idea shines through every design choice? That’s exactly what happened with Mana Hotels' unified brand identity, a beautiful piece of work by andstudio. It's a masterclass in how thoughtful branding and visual identity can truly elevate an experience.
    Mana Hotels isn't just another luxury escape. It’s an apartment-style hotel and wellness retreat, redefining relaxation by blending nature with well-being. Think seaside tranquility in Palanga or spa serenity in Druskininkai. The challenge for andstudio was clear: how to create a unified brand identity that resonates across diverse locations and audiences, while still feeling authentic and personalized.
    The Sun's Embrace: A Core Inspiration
    The design team at andstudio found their anchor in the rhythm of the sun. This natural cycle, from dawn to twilight, became the central inspiration. It's a smart move. The sun-inspired logo isn't just pretty; it represents vitality, blending luxury with approachability. This focus on a natural, constant element grounds the entire visual language.
    Color Palettes: Reflecting Local Soul
    One of the standout elements in this branding and visual identity project is the use of distinct color palettes for each location. For Palanga, the branding reflects the sunlit coast, evoking a bright, airy feel. In contrast, Druskininkai's palette captures the shift from day to night, aligning with the spa's focus on tranquility and restful sleep. You can see this subtle yet impactful differentiation in the visual identity artifacts. It’s a clever way to maintain unity while celebrating local character.
    Beyond the Logo: A Holistic Experience
    The branding extends far beyond a simple logo. It’s a comprehensive system that includes motion design, signage, and stationery. Look at the subtle branding on the stationery, like the "Hey Hepy, see you at the pool!" note, or the refined packaging elements. Even the robes feature the Mana logo. This consistent visual language, paired with authentic photography of peaceful moments, highlights a retreat centered on genuine human connection and relaxation. It’s about creating an overall soothing and luxurious experience that nurtures mind, body, and soul.
    Mana’s approach to branding and visual identity truly emphasizes human connection and a deep understanding of modern-day stresses. They’ve successfully bridged the gap between a service-oriented approach and a family-oriented atmosphere, creating a unique value proposition.
    This project by andstudio reminds us that great design isn't just about aesthetics; it's about understanding the core essence of a brand and translating that into a cohesive, meaningful visual story. It's about creating a feeling, an experience, and a connection that resonates deeply with the audience.
    Want to see more of their inspiring work? Check out andstudio's portfolio directly on Behance.
    Branding and visual identity artifacts

    Tags

    branding
    #crafting #identity #mana #hotels039 #harmonious
    Crafting Identity: Mana Hotels' Harmonious Branding
    06/02 — 2025 by abduzeedo Explore how andstudio created a unified, nature-inspired branding and visual identity for Mana Hotels, blending luxury with authentic connection. Hey fellow creatives! Ever dive into a project that just clicks? Where the core idea shines through every design choice? That’s exactly what happened with Mana Hotels' unified brand identity, a beautiful piece of work by andstudio. It's a masterclass in how thoughtful branding and visual identity can truly elevate an experience. Mana Hotels isn't just another luxury escape. It’s an apartment-style hotel and wellness retreat, redefining relaxation by blending nature with well-being. Think seaside tranquility in Palanga or spa serenity in Druskininkai. The challenge for andstudio was clear: how to create a unified brand identity that resonates across diverse locations and audiences, while still feeling authentic and personalized. The Sun's Embrace: A Core Inspiration The design team at andstudio found their anchor in the rhythm of the sun. This natural cycle, from dawn to twilight, became the central inspiration. It's a smart move. The sun-inspired logo isn't just pretty; it represents vitality, blending luxury with approachability. This focus on a natural, constant element grounds the entire visual language. Color Palettes: Reflecting Local Soul One of the standout elements in this branding and visual identity project is the use of distinct color palettes for each location. For Palanga, the branding reflects the sunlit coast, evoking a bright, airy feel. In contrast, Druskininkai's palette captures the shift from day to night, aligning with the spa's focus on tranquility and restful sleep. You can see this subtle yet impactful differentiation in the visual identity artifacts. It’s a clever way to maintain unity while celebrating local character. Beyond the Logo: A Holistic Experience The branding extends far beyond a simple logo. It’s a comprehensive system that includes motion design, signage, and stationery. Look at the subtle branding on the stationery, like the "Hey Hepy, see you at the pool!" note, or the refined packaging elements. Even the robes feature the Mana logo. This consistent visual language, paired with authentic photography of peaceful moments, highlights a retreat centered on genuine human connection and relaxation. It’s about creating an overall soothing and luxurious experience that nurtures mind, body, and soul. Mana’s approach to branding and visual identity truly emphasizes human connection and a deep understanding of modern-day stresses. They’ve successfully bridged the gap between a service-oriented approach and a family-oriented atmosphere, creating a unique value proposition. This project by andstudio reminds us that great design isn't just about aesthetics; it's about understanding the core essence of a brand and translating that into a cohesive, meaningful visual story. It's about creating a feeling, an experience, and a connection that resonates deeply with the audience. Want to see more of their inspiring work? Check out andstudio's portfolio directly on Behance. Branding and visual identity artifacts Tags branding #crafting #identity #mana #hotels039 #harmonious
    ABDUZEEDO.COM
    Crafting Identity: Mana Hotels' Harmonious Branding
    06/02 — 2025 by abduzeedo Explore how andstudio created a unified, nature-inspired branding and visual identity for Mana Hotels, blending luxury with authentic connection. Hey fellow creatives! Ever dive into a project that just clicks? Where the core idea shines through every design choice? That’s exactly what happened with Mana Hotels' unified brand identity, a beautiful piece of work by andstudio. It's a masterclass in how thoughtful branding and visual identity can truly elevate an experience. Mana Hotels isn't just another luxury escape. It’s an apartment-style hotel and wellness retreat, redefining relaxation by blending nature with well-being. Think seaside tranquility in Palanga or spa serenity in Druskininkai. The challenge for andstudio was clear: how to create a unified brand identity that resonates across diverse locations and audiences, while still feeling authentic and personalized. The Sun's Embrace: A Core Inspiration The design team at andstudio found their anchor in the rhythm of the sun. This natural cycle, from dawn to twilight, became the central inspiration. It's a smart move. The sun-inspired logo isn't just pretty; it represents vitality, blending luxury with approachability. This focus on a natural, constant element grounds the entire visual language. Color Palettes: Reflecting Local Soul One of the standout elements in this branding and visual identity project is the use of distinct color palettes for each location. For Palanga, the branding reflects the sunlit coast, evoking a bright, airy feel. In contrast, Druskininkai's palette captures the shift from day to night, aligning with the spa's focus on tranquility and restful sleep. You can see this subtle yet impactful differentiation in the visual identity artifacts. It’s a clever way to maintain unity while celebrating local character. Beyond the Logo: A Holistic Experience The branding extends far beyond a simple logo. It’s a comprehensive system that includes motion design, signage, and stationery. Look at the subtle branding on the stationery, like the "Hey Hepy, see you at the pool!" note, or the refined packaging elements. Even the robes feature the Mana logo. This consistent visual language, paired with authentic photography of peaceful moments, highlights a retreat centered on genuine human connection and relaxation. It’s about creating an overall soothing and luxurious experience that nurtures mind, body, and soul. Mana’s approach to branding and visual identity truly emphasizes human connection and a deep understanding of modern-day stresses. They’ve successfully bridged the gap between a service-oriented approach and a family-oriented atmosphere, creating a unique value proposition. This project by andstudio reminds us that great design isn't just about aesthetics; it's about understanding the core essence of a brand and translating that into a cohesive, meaningful visual story. It's about creating a feeling, an experience, and a connection that resonates deeply with the audience. Want to see more of their inspiring work? Check out andstudio's portfolio directly on Behance. Branding and visual identity artifacts Tags branding
    0 Comentários 0 Compartilhamentos
  • Mission: Impossible – The Final Reckoning Fan Theory Fixes Series’ Most Controversial Twist

    Features Mission: Impossible – The Final Reckoning Fan Theory Fixes Series’ Most Controversial Twist
    A new fan theory about the ending of Mission: Impossible - The Final Reckoning is gaining steam online. And it would fix what some consider to be the series' biggest mistake.

    By Tom Chapman | May 30, 2025 | |

    Photo: Paramount Pictures

    This article contains Mission: Impossible – The Final Reckoning spoilers.
    For now it looks like Christopher McQuarrie’s Mission: Impossible – The Final Reckoning really could be the end of the long-running spy series. While there’s plenty of talk about Tom Cruise hanging up his badge as the Impossible Missions Force’s Ethan Hunt or possibly handing over the baton to one of the many other unwilling recruits, there’s plenty of evidence that we’re not done yet. The critic scores and box office point to an appetite for Mission: Impossible 9, and now a popular online theory is taking off that a fan-favorite could soon be back in action.
    After Brian De Palma’s original Mission: ImpossibleRebecca Ferguson’s Isla Faust in 2023’s Mission: Impossible – Dead Reckoning that sticks out more than most. Although Ilsa was seemingly killed by Esai Morales’ villainous Gabriel during a tense Venice action scene, the fact that her death seemed so sudden and was glossed over so quickly led many to believe she’d be back for The Final Reckoning. That’s sadly not the case, but what about in the franchise’s future?

    Previous outings have shown that Ethan’s dangerous career path affects his ability to hold down a relationship. Additionally, the franchise is no stranger to bringing characters back from the dead. When both features are coupled with Ilsa’s somewhat underwhelming death, it’s no surprise that fans are clinging onto the idea she’ll return in the inevitable next movie. And during The Final Reckoning’s final scene, where Ethan splits from his team in London, eagle-eyed fans spotted him veering close to an unnamed woman who looks a lot like Ferguson’s dearly departed assassin. Some suggested it was Hayley Atwell’s Grace, but with her having already said her goodbyes and gone in a different direction, it clearly can’t be her.

    Supporters of the theory have latched onto footage of Ilsa from Fallout and compared it to the mysterious Final Reckoning woman. The stranger has a similar wavy hairstyle to Ilsa, and a choice in baggy clothes. It would also be a neat parallel of the pair parting ways and going in different directionsduring Rogue Nation.
    Others have likened this theory to Christian Bale’s Bruce Wayne meeting with Anne Hathaway’s Selina Kyle after he faked his death in The Dark Knight Rises. Given Ferguson’s raised profile in Silo and the Dune movies, landing her again would be a major coup, but what has the star herself said?
    Ferguson has previously explained why she felt the need to step away from Mission: Impossible, telling the Unwrapped podcast how it was more than just her three-movie deal being done: “Ilsa was becoming a team player. And we all can want different things, but for me, Ilsa was rogue. Ilsa was naughty. Ilsa was unpredictable. There was a lot of characters coming in, not leaving enough space for what she had been.”
    We previously said how Ilsa’s Dead Reckoning death effectively ‘fridged’ her character to catapult Ethan’s arc forward and leave more room for Grace to step up as a franchise lead. Most frustratingly, after becoming a mainstay of the previous two movies, she was forced to take a backseat in the first half of Dead Reckoning and given a quick demise that was barely referenced afterward. Going against the idea that we’ll see Ilsa again, Dead Reckoning’s Arabian-set opening already had Ethan help her fake her death. It’s true that we don’t see what happens to her body, but a double fake out might be even too much for a franchise that’s taught us to never trust what we see thanks to its mask technology and old-fashioned sleight of hand. 
    Another reason you shouldn’t start cheering Ilsa’s welcome return to Mission: Impossible is that McQuarrie might have shut down the theory before it even got to do the rounds. The issue of Ilsa’s absence has been a hotly contested one, especially considering Ferguson only appeared via archive footage without filming anything new. Despite the controversy, McQuarrie told theHappy Sad Confused podcast that “it’s the cost versus benefit. The death of essential characters has followed Ethanthroughout every one of these movies. I don’t think up until that point a character that resonated so deeply with the audience had died.” While the director says he understands why some were dissatisfied with how it happened, he concluded, “Which is where I thought that wouldn’t motivate me to undo the one thing that gives Mission: Impossible teeth, which is ‘death is permanent’.”
    It’s no secret that the Mission: Impossible movies have tried their best to tie up loose ends. Thandiwe Newton denied rumors she was asked to reprise her role as Nyah Nordoff-Hall in Mission: Impossible III, Jeremy Renner recently told the Happy Sad Confused podcast that he turned down another chance to play William Brandt because he wanted to spend more time with his daughter, and Maggie Q told Yahoo in 2020 that she had to turn down two opportunities to reappear as Zhen Li due to filming commitments.

    Unfortunately for Faust fans, it sounds like McQuarrie thinks she got the ending he wanted. It might be hard to keep Ferguson’s return a secret if there’s another Mission: Impossible, and we’re still a long way from potentially seeing Isla Faust again.

    Join our mailing list
    Get the best of Den of Geek delivered right to your inbox!
    #mission #impossible #final #reckoning #fan
    Mission: Impossible – The Final Reckoning Fan Theory Fixes Series’ Most Controversial Twist
    Features Mission: Impossible – The Final Reckoning Fan Theory Fixes Series’ Most Controversial Twist A new fan theory about the ending of Mission: Impossible - The Final Reckoning is gaining steam online. And it would fix what some consider to be the series' biggest mistake. By Tom Chapman | May 30, 2025 | | Photo: Paramount Pictures This article contains Mission: Impossible – The Final Reckoning spoilers. For now it looks like Christopher McQuarrie’s Mission: Impossible – The Final Reckoning really could be the end of the long-running spy series. While there’s plenty of talk about Tom Cruise hanging up his badge as the Impossible Missions Force’s Ethan Hunt or possibly handing over the baton to one of the many other unwilling recruits, there’s plenty of evidence that we’re not done yet. The critic scores and box office point to an appetite for Mission: Impossible 9, and now a popular online theory is taking off that a fan-favorite could soon be back in action. After Brian De Palma’s original Mission: ImpossibleRebecca Ferguson’s Isla Faust in 2023’s Mission: Impossible – Dead Reckoning that sticks out more than most. Although Ilsa was seemingly killed by Esai Morales’ villainous Gabriel during a tense Venice action scene, the fact that her death seemed so sudden and was glossed over so quickly led many to believe she’d be back for The Final Reckoning. That’s sadly not the case, but what about in the franchise’s future? Previous outings have shown that Ethan’s dangerous career path affects his ability to hold down a relationship. Additionally, the franchise is no stranger to bringing characters back from the dead. When both features are coupled with Ilsa’s somewhat underwhelming death, it’s no surprise that fans are clinging onto the idea she’ll return in the inevitable next movie. And during The Final Reckoning’s final scene, where Ethan splits from his team in London, eagle-eyed fans spotted him veering close to an unnamed woman who looks a lot like Ferguson’s dearly departed assassin. Some suggested it was Hayley Atwell’s Grace, but with her having already said her goodbyes and gone in a different direction, it clearly can’t be her. Supporters of the theory have latched onto footage of Ilsa from Fallout and compared it to the mysterious Final Reckoning woman. The stranger has a similar wavy hairstyle to Ilsa, and a choice in baggy clothes. It would also be a neat parallel of the pair parting ways and going in different directionsduring Rogue Nation. Others have likened this theory to Christian Bale’s Bruce Wayne meeting with Anne Hathaway’s Selina Kyle after he faked his death in The Dark Knight Rises. Given Ferguson’s raised profile in Silo and the Dune movies, landing her again would be a major coup, but what has the star herself said? Ferguson has previously explained why she felt the need to step away from Mission: Impossible, telling the Unwrapped podcast how it was more than just her three-movie deal being done: “Ilsa was becoming a team player. And we all can want different things, but for me, Ilsa was rogue. Ilsa was naughty. Ilsa was unpredictable. There was a lot of characters coming in, not leaving enough space for what she had been.” We previously said how Ilsa’s Dead Reckoning death effectively ‘fridged’ her character to catapult Ethan’s arc forward and leave more room for Grace to step up as a franchise lead. Most frustratingly, after becoming a mainstay of the previous two movies, she was forced to take a backseat in the first half of Dead Reckoning and given a quick demise that was barely referenced afterward. Going against the idea that we’ll see Ilsa again, Dead Reckoning’s Arabian-set opening already had Ethan help her fake her death. It’s true that we don’t see what happens to her body, but a double fake out might be even too much for a franchise that’s taught us to never trust what we see thanks to its mask technology and old-fashioned sleight of hand.  Another reason you shouldn’t start cheering Ilsa’s welcome return to Mission: Impossible is that McQuarrie might have shut down the theory before it even got to do the rounds. The issue of Ilsa’s absence has been a hotly contested one, especially considering Ferguson only appeared via archive footage without filming anything new. Despite the controversy, McQuarrie told theHappy Sad Confused podcast that “it’s the cost versus benefit. The death of essential characters has followed Ethanthroughout every one of these movies. I don’t think up until that point a character that resonated so deeply with the audience had died.” While the director says he understands why some were dissatisfied with how it happened, he concluded, “Which is where I thought that wouldn’t motivate me to undo the one thing that gives Mission: Impossible teeth, which is ‘death is permanent’.” It’s no secret that the Mission: Impossible movies have tried their best to tie up loose ends. Thandiwe Newton denied rumors she was asked to reprise her role as Nyah Nordoff-Hall in Mission: Impossible III, Jeremy Renner recently told the Happy Sad Confused podcast that he turned down another chance to play William Brandt because he wanted to spend more time with his daughter, and Maggie Q told Yahoo in 2020 that she had to turn down two opportunities to reappear as Zhen Li due to filming commitments. Unfortunately for Faust fans, it sounds like McQuarrie thinks she got the ending he wanted. It might be hard to keep Ferguson’s return a secret if there’s another Mission: Impossible, and we’re still a long way from potentially seeing Isla Faust again. Join our mailing list Get the best of Den of Geek delivered right to your inbox! #mission #impossible #final #reckoning #fan
    WWW.DENOFGEEK.COM
    Mission: Impossible – The Final Reckoning Fan Theory Fixes Series’ Most Controversial Twist
    Features Mission: Impossible – The Final Reckoning Fan Theory Fixes Series’ Most Controversial Twist A new fan theory about the ending of Mission: Impossible - The Final Reckoning is gaining steam online. And it would fix what some consider to be the series' biggest mistake. By Tom Chapman | May 30, 2025 | | Photo: Paramount Pictures This article contains Mission: Impossible – The Final Reckoning spoilers. For now it looks like Christopher McQuarrie’s Mission: Impossible – The Final Reckoning really could be the end of the long-running spy series. While there’s plenty of talk about Tom Cruise hanging up his badge as the Impossible Missions Force’s Ethan Hunt or possibly handing over the baton to one of the many other unwilling recruits, there’s plenty of evidence that we’re not done yet. The critic scores and box office point to an appetite for Mission: Impossible 9, and now a popular online theory is taking off that a fan-favorite could soon be back in action. After Brian De Palma’s original Mission: ImpossibleRebecca Ferguson’s Isla Faust in 2023’s Mission: Impossible – Dead Reckoning that sticks out more than most. Although Ilsa was seemingly killed by Esai Morales’ villainous Gabriel during a tense Venice action scene, the fact that her death seemed so sudden and was glossed over so quickly led many to believe she’d be back for The Final Reckoning. That’s sadly not the case, but what about in the franchise’s future? Previous outings have shown that Ethan’s dangerous career path affects his ability to hold down a relationship (Michelle Monaghan’s Julia in Mission: Impossible III). Additionally, the franchise is no stranger to bringing characters back from the dead (Jon Voight’s Jim Phelps in Mission: Impossible springs to mind). When both features are coupled with Ilsa’s somewhat underwhelming death, it’s no surprise that fans are clinging onto the idea she’ll return in the inevitable next movie. And during The Final Reckoning’s final scene, where Ethan splits from his team in London, eagle-eyed fans spotted him veering close to an unnamed woman who looks a lot like Ferguson’s dearly departed assassin. Some suggested it was Hayley Atwell’s Grace, but with her having already said her goodbyes and gone in a different direction, it clearly can’t be her. Supporters of the theory have latched onto footage of Ilsa from Fallout and compared it to the mysterious Final Reckoning woman. The stranger has a similar wavy hairstyle to Ilsa, and a choice in baggy clothes. It would also be a neat parallel of the pair parting ways and going in different directions (in London, no less) during Rogue Nation. Others have likened this theory to Christian Bale’s Bruce Wayne meeting with Anne Hathaway’s Selina Kyle after he faked his death in The Dark Knight Rises. Given Ferguson’s raised profile in Silo and the Dune movies, landing her again would be a major coup, but what has the star herself said? Ferguson has previously explained why she felt the need to step away from Mission: Impossible, telling the Unwrapped podcast how it was more than just her three-movie deal being done: “Ilsa was becoming a team player. And we all can want different things, but for me, Ilsa was rogue. Ilsa was naughty. Ilsa was unpredictable. There was a lot of characters coming in, not leaving enough space for what she had been.” We previously said how Ilsa’s Dead Reckoning death effectively ‘fridged’ her character to catapult Ethan’s arc forward and leave more room for Grace to step up as a franchise lead. Most frustratingly, after becoming a mainstay of the previous two movies, she was forced to take a backseat in the first half of Dead Reckoning and given a quick demise that was barely referenced afterward. Going against the idea that we’ll see Ilsa again, Dead Reckoning’s Arabian-set opening already had Ethan help her fake her death. It’s true that we don’t see what happens to her body, but a double fake out might be even too much for a franchise that’s taught us to never trust what we see thanks to its mask technology and old-fashioned sleight of hand.  Another reason you shouldn’t start cheering Ilsa’s welcome return to Mission: Impossible is that McQuarrie might have shut down the theory before it even got to do the rounds. The issue of Ilsa’s absence has been a hotly contested one, especially considering Ferguson only appeared via archive footage without filming anything new. Despite the controversy, McQuarrie told theHappy Sad Confused podcast that “it’s the cost versus benefit. The death of essential characters has followed Ethan [Hunt] throughout every one of these movies. I don’t think up until that point a character that resonated so deeply with the audience had died.” While the director says he understands why some were dissatisfied with how it happened, he concluded, “Which is where I thought that wouldn’t motivate me to undo the one thing that gives Mission: Impossible teeth, which is ‘death is permanent’.” It’s no secret that the Mission: Impossible movies have tried their best to tie up loose ends. Thandiwe Newton denied rumors she was asked to reprise her role as Nyah Nordoff-Hall in Mission: Impossible III, Jeremy Renner recently told the Happy Sad Confused podcast that he turned down another chance to play William Brandt because he wanted to spend more time with his daughter, and Maggie Q told Yahoo in 2020 that she had to turn down two opportunities to reappear as Zhen Li due to filming commitments. Unfortunately for Faust fans, it sounds like McQuarrie thinks she got the ending he wanted. It might be hard to keep Ferguson’s return a secret if there’s another Mission: Impossible, and we’re still a long way from potentially seeing Isla Faust again. Join our mailing list Get the best of Den of Geek delivered right to your inbox!
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  • What I learned from my first few months with a Bambu Lab A1 3D printer, part 1

    to 3d or not to 3d

    What I learned from my first few months with a Bambu Lab A1 3D printer, part 1

    One neophyte's first steps into the wide world of 3D printing.

    Andrew Cunningham



    May 22, 2025 7:30 am

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    21

    The hotend on my Bambu Lab A1 3D printer.

    Credit:

    Andrew Cunningham

    The hotend on my Bambu Lab A1 3D printer.

    Credit:

    Andrew Cunningham

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    For a couple of years now, I've been trying to find an excuse to buy a decent 3D printer.
    Friends and fellow Ars staffers who had them would gush about them at every opportunity, talking about how useful they can be and how much can be printed once you get used to the idea of being able to create real, tangible objects with a little time and a few bucks' worth of plastic filament.
    But I could never quite imagine myself using one consistently enough to buy one. Then, this past Christmas, my wife forced the issue by getting me a Bambu Lab A1 as a present.
    Since then, I've been tinkering with the thing nearly daily, learning more about what I've gotten myself into and continuing to find fun and useful things to print. I've gathered a bunch of thoughts about my learning process here, not because I think I'm breaking new ground but to serve as a blueprint for anyone who has been on the fence about Getting Into 3D Printing. "Hyperfixating on new hobbies" is one of my go-to coping mechanisms during times of stress and anxiety, and 3D printing has turned out to be the perfect combination of fun, practical, and time-consuming.
    Getting to know my printer
    My wife settled on the Bambu A1 because it's a larger version of the A1 Mini, Wirecutter's main 3D printer pick at the time. Other reviews she read noted that it's beginner-friendly, easy to use, and fun to tinker with, and it has a pretty active community for answering questions, all assessments I agree with so far.
    Note that this research was done some months before Bambu earned bad headlines because of firmware updates that some users believe will lead to a more locked-down ecosystem. This is a controversy I understand—3D printers are still primarily the realm of DIYers and tinkerers, people who are especially sensitive to the closing of open ecosystems. But as a beginner, I'm already leaning mostly on the first-party tools and built-in functionality to get everything going, so I'm not really experiencing the sense of having "lost" features I was relying on, and any concerns I did have are mostly addressed by Bambu's update about its update.

    I hadn't really updated my preconceived notions of what home 3D printing was since its primordial days, something Ars has been around long enough to have covered in some depth. I was wary of getting into yet another hobby where, like building your own gaming PC, fiddling with and maintaining the equipment is part of the hobby. Bambu's printersare capable of turning out fairly high-quality prints with minimal fuss, and nothing will draw you into the hobby faster than a few successful prints.

    Basic terminology

    Extrusion-based 3D printerswork by depositing multiple thin layers of melted plastic filament on a heated bed.

    Credit:

    Andrew Cunningham

    First things first: The A1 is what’s called an “extrusion” printer, meaning that it functions by melting a long, slim thread of plasticand then depositing this plastic onto a build plate seated on top of a heated bed in tens, hundreds, or even thousands of thin layers. In the manufacturing world, this is also called “fused deposition modeling,” or FDM. This layer-based extrusion gives 3D-printed objects their distinct ridged look and feel and is also why a 3D printed piece of plastic is less detailed-looking and weaker than an injection-molded piece of plastic like a Lego brick.
    The other readily available home 3D printing technology takes liquid resin and uses UV light to harden it into a plastic structure, using a process called “stereolithography”. You can get inexpensive resin printers in the same price range as the best cheap extrusion printers, and the SLA process can create much more detailed, smooth-looking, and watertight 3D prints. Some downsides are that the print beds in these printers are smaller, resin is a bit fussier than filament, and multi-color printing isn’t possible.
    There are two main types of home extrusion printers. The Bambu A1 is a Cartesian printer, or in more evocative and colloquial terms, a "bed slinger." In these, the head of the printer can move up and down on one or two rails and from side to side on another rail. But the print bed itself has to move forward and backward to "move" the print head on the Y axis.

    More expensive home 3D printers, including higher-end Bambu models in the P- and X-series, are "CoreXY" printers, which include a third rail or set of railsthat allow the print head to travel in all three directions.
    The A1 is also an "open-bed" printer, which means that it ships without an enclosure. Closed-bed printers are more expensive, but they can maintain a more consistent temperature inside and help contain the fumes from the melted plastic. They can also reduce the amount of noise coming from your printer.
    Together, the downsides of a bed-slingerand an open-bed printermainly just mean that the A1 isn't well-suited for printing certain types of plastic and has more potential points of failure for large or delicate prints. My experience with the A1 has been mostly positive now that I know about those limitations, but the printer you buy could easily change based on what kinds of things you want to print with it.
    Setting up
    Overall, the setup process was reasonably simple, at least for someone who has been building PCs and repairing small electronics for years now. It's not quite the same as the "take it out of the box, remove all the plastic film, and plug it in" process of setting up a 2D printer, but the directions in the start guide are well-illustrated and clearly written; if you can put together prefab IKEA furniture, that's roughly the level of complexity we're talking about here. The fact that delicate electronics are involved might still make it more intimidating for the non-technical, but figuring out what goes where is fairly simple.

    The only mistake I made while setting the printer up involved the surface I initially tried to put it on. I used a spare end table, but as I discovered during the printer's calibration process, the herky-jerky movement of the bed and print head was way too much for a little table to handle. "Stable enough to put a lamp on" is not the same as "stable enough to put a constantly wobbling contraption" on—obvious in retrospect, but my being new to this is why this article exists.
    After some office rearrangement, I was able to move the printer to my sturdy L-desk full of cables and other doodads to serve as ballast. This surface was more than sturdy enough to let the printer complete its calibration process—and sturdy enough not to transfer the printer's every motion to our kid's room below, a boon for when I'm trying to print something after he has gone to bed.
    The first-party Bambu apps for sending files to the printer are Bambu Handyand Bambu Studio. Handy works OK for sending ready-made models from MakerWorldand for monitoring prints once they've started. But I'll mostly be relaying my experience with Bambu Studio, a much more fully featured app. Neither app requires sign-in, at least not yet, but the path of least resistance is to sign into your printer and apps with the same account to enable easy communication and syncing.

    Bambu Studio: A primer
    Bambu Studio is what's known in the hobby as a "slicer," software that takes existing 3D models output by common CAD programsand converts them into a set of specific movement instructions that the printer can follow. Bambu Studio allows you to do some basic modification of existing models—cloning parts, resizing them, adding supports for overhanging bits that would otherwise droop down, and a few other functions—but it's primarily there for opening files, choosing a few settings, and sending them off to the printer to become tangible objects.

    Bambu Studio isn't the most approachable application, but if you've made it this far, it shouldn't be totally beyond your comprehension. For first-time setup, you'll choose your model of printer, leave the filament settings as they are, and sign in if you want to use Bambu's cloud services. These sync printer settings and keep track of the models you save and download from MakerWorld, but a non-cloud LAN mode is available for the Bambu skeptics and privacy-conscious.
    For any newbie, pretty much all you need to do is connect your printer, open a .3MF or .STL file you've downloaded from MakerWorld or elsewhere, select your filament from the drop-down menu, click "slice plate," and then click "print." Things like the default 0.4 mm nozzle size and Bambu's included Textured PEI Build Plate are generally already factored in, though you may need to double-check these selections when you open a file for the first time.
    When you slice your build plate for the first time, the app will spit a pile of numbers back at you. There are two important ones for 3D printing neophytes to track. One is the "total filament" figure, which tells you how many grams of filament the printer will use to make your model. The second is the "total time" figure, which tells you how long the entire print will take from the first calibration steps to the end of the job.

    Selecting your filament and/or temperature presets. If you have the Automatic Material System, this is also where you'll manage multicolor printing.

    Andrew Cunningham

    Selecting your filament and/or temperature presets. If you have the Automatic Material System, this is also where you'll manage multicolor printing.

    Andrew Cunningham

    The main way to tweak print quality is to adjust the height of the layers that the A1 lays down.

    Andrew Cunningham

    The main way to tweak print quality is to adjust the height of the layers that the A1 lays down.

    Andrew Cunningham

    Adding some additional infill can add some strength to prints, though 15 percent usually gives a decent amount of strength without overusing filament.

    Andrew Cunningham

    Adding some additional infill can add some strength to prints, though 15 percent usually gives a decent amount of strength without overusing filament.

    Andrew Cunningham

    The main way to tweak print quality is to adjust the height of the layers that the A1 lays down.

    Andrew Cunningham

    Adding some additional infill can add some strength to prints, though 15 percent usually gives a decent amount of strength without overusing filament.

    Andrew Cunningham

    For some prints, scaling them up or down a bit can make them fit your needs better.

    Andrew Cunningham

    For items that are small enough, you can print a few at once using the clone function. For filaments with a gradient, this also makes the gradient effect more pronounced.

    Andrew Cunningham

    Bambu Studio estimates the amount of filament you'll use and the amount of time a print will take. Filament usually comes in 1 kg spools.

    Andrew Cunningham

    When selecting filament, people who stick to Bambu's first-party spools will have the easiest time, since optimal settings are already programmed into the app. But I've had almost zero trouble with the "generic" presets and the spools of generic Inland-branded filament I've bought from our local Micro Center, at least when sticking to PLA. But we'll dive deeper into plastics in part 2 of this series.

    I won't pretend I'm skilled enough to do a deep dive on every single setting that Bambu Studio gives you access to, but here are a few of the odds and ends I've found most useful:

    The "clone" function, accessed by right-clicking an object and clicking "clone." Useful if you'd like to fit several copies of an object on the build plate at once, especially if you're using a filament with a color gradient and you'd like to make the gradient effect more pronounced by spreading it out over a bunch of prints.
    The "arrange all objects" function, the fourth button from the left under the "prepare" tab. Did you just clone a bunch of objects? Did you delete an individual object from a model because you didn't need to print that part? Bambu Studio will arrange everything on your build plate to optimize the use of space.
    Layer height, located in the sidebar directly beneath "Process". Thicker layer heights do the opposite, slightly reducing the amount of time a model takes to print but preserving less detail.
    Infill percentage and wall loops, located in the Strength tab beneath the "Process" sidebar item. For most everyday prints, you don't need to worry about messing with these settings much; the infill percentage determines the amount of your print's interior that's plastic and the part that's empty space. The number of wall loops determines how many layers the printer uses for the outside surface of the print, with more walls using more plastic but also adding a bit of extra strength and rigidity to functional prints that need it.

    My first prints

    A humble start: My very first print was a wall bracket for the remote for my office's ceiling fan.

    Credit:

    Andrew Cunningham

    When given the opportunity to use a 3D printer, my mind went first to aggressively practical stuff—prints for organizing the odds and ends that eternally float around my office or desk.
    When we moved into our current house, only one of the bedrooms had a ceiling fan installed. I put up remote-controlled ceiling fans in all the other bedrooms myself. And all those fans, except one, came with a wall-mounted caddy to hold the remote control. The first thing I decided to print was a wall-mounted holder for that remote control.
    MakerWorld is just one of several resources for ready-made 3D-printable files, but the ease with which I found a Hampton Bay Ceiling Fan Remote Wall Mount is pretty representative of my experience so far. At this point in the life cycle of home 3D printing, if you can think about it and it's not a terrible idea, you can usually find someone out there who has made something close to what you're looking for.
    I loaded up my black roll of PLA plastic—generally the cheapest, easiest-to-buy, easiest-to-work-with kind of 3D printer filament, though not always the best for prints that need more structural integrity—into the basic roll-holder that comes with the A1, downloaded that 3MF file, opened it in Bambu Studio, sliced the file, and hit print. It felt like there should have been extra steps in there somewhere. But that's all it took to kick the printer into action.
    After a few minutes of warmup—by default, the A1 has a thorough pre-print setup process where it checks the levelness of the bed and tests the flow rate of your filament for a few minutes before it begins printing anything—the nozzle started laying plastic down on my build plate, and inside of an hour or so, I had my first 3D-printed object.

    Print No. 2 was another wall bracket, this time for my gaming PC's gamepad and headset.

    Credit:

    Andrew Cunningham

    It wears off a bit after you successfully execute a print, but I still haven't quite lost the feeling of magic of printing out a fully 3D object that comes off the plate and then just exists in space along with me and all the store-bought objects in my office.
    The remote holder was, as I'd learn, a fairly simple print made under near-ideal conditions. But it was an easy success to start off with, and that success can help embolden you and draw you in, inviting more printing and more experimentation. And the more you experiment, the more you inevitably learn.
    This time, I talked about what I learned about basic terminology and the different kinds of plastics most commonly used by home 3D printers. Next time, I'll talk about some of the pitfalls I ran into after my initial successes, what I learned about using Bambu Studio, what I've learned about fine-tuning settings to get good results, and a whole bunch of 3D-printable upgrades and mods available for the A1.

    Andrew Cunningham
    Senior Technology Reporter

    Andrew Cunningham
    Senior Technology Reporter

    Andrew is a Senior Technology Reporter at Ars Technica, with a focus on consumer tech including computer hardware and in-depth reviews of operating systems like Windows and macOS. Andrew lives in Philadelphia and co-hosts a weekly book podcast called Overdue.

    21 Comments
    #what #learned #first #few #months
    What I learned from my first few months with a Bambu Lab A1 3D printer, part 1
    to 3d or not to 3d What I learned from my first few months with a Bambu Lab A1 3D printer, part 1 One neophyte's first steps into the wide world of 3D printing. Andrew Cunningham – May 22, 2025 7:30 am | 21 The hotend on my Bambu Lab A1 3D printer. Credit: Andrew Cunningham The hotend on my Bambu Lab A1 3D printer. Credit: Andrew Cunningham Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more For a couple of years now, I've been trying to find an excuse to buy a decent 3D printer. Friends and fellow Ars staffers who had them would gush about them at every opportunity, talking about how useful they can be and how much can be printed once you get used to the idea of being able to create real, tangible objects with a little time and a few bucks' worth of plastic filament. But I could never quite imagine myself using one consistently enough to buy one. Then, this past Christmas, my wife forced the issue by getting me a Bambu Lab A1 as a present. Since then, I've been tinkering with the thing nearly daily, learning more about what I've gotten myself into and continuing to find fun and useful things to print. I've gathered a bunch of thoughts about my learning process here, not because I think I'm breaking new ground but to serve as a blueprint for anyone who has been on the fence about Getting Into 3D Printing. "Hyperfixating on new hobbies" is one of my go-to coping mechanisms during times of stress and anxiety, and 3D printing has turned out to be the perfect combination of fun, practical, and time-consuming. Getting to know my printer My wife settled on the Bambu A1 because it's a larger version of the A1 Mini, Wirecutter's main 3D printer pick at the time. Other reviews she read noted that it's beginner-friendly, easy to use, and fun to tinker with, and it has a pretty active community for answering questions, all assessments I agree with so far. Note that this research was done some months before Bambu earned bad headlines because of firmware updates that some users believe will lead to a more locked-down ecosystem. This is a controversy I understand—3D printers are still primarily the realm of DIYers and tinkerers, people who are especially sensitive to the closing of open ecosystems. But as a beginner, I'm already leaning mostly on the first-party tools and built-in functionality to get everything going, so I'm not really experiencing the sense of having "lost" features I was relying on, and any concerns I did have are mostly addressed by Bambu's update about its update. I hadn't really updated my preconceived notions of what home 3D printing was since its primordial days, something Ars has been around long enough to have covered in some depth. I was wary of getting into yet another hobby where, like building your own gaming PC, fiddling with and maintaining the equipment is part of the hobby. Bambu's printersare capable of turning out fairly high-quality prints with minimal fuss, and nothing will draw you into the hobby faster than a few successful prints. Basic terminology Extrusion-based 3D printerswork by depositing multiple thin layers of melted plastic filament on a heated bed. Credit: Andrew Cunningham First things first: The A1 is what’s called an “extrusion” printer, meaning that it functions by melting a long, slim thread of plasticand then depositing this plastic onto a build plate seated on top of a heated bed in tens, hundreds, or even thousands of thin layers. In the manufacturing world, this is also called “fused deposition modeling,” or FDM. This layer-based extrusion gives 3D-printed objects their distinct ridged look and feel and is also why a 3D printed piece of plastic is less detailed-looking and weaker than an injection-molded piece of plastic like a Lego brick. The other readily available home 3D printing technology takes liquid resin and uses UV light to harden it into a plastic structure, using a process called “stereolithography”. You can get inexpensive resin printers in the same price range as the best cheap extrusion printers, and the SLA process can create much more detailed, smooth-looking, and watertight 3D prints. Some downsides are that the print beds in these printers are smaller, resin is a bit fussier than filament, and multi-color printing isn’t possible. There are two main types of home extrusion printers. The Bambu A1 is a Cartesian printer, or in more evocative and colloquial terms, a "bed slinger." In these, the head of the printer can move up and down on one or two rails and from side to side on another rail. But the print bed itself has to move forward and backward to "move" the print head on the Y axis. More expensive home 3D printers, including higher-end Bambu models in the P- and X-series, are "CoreXY" printers, which include a third rail or set of railsthat allow the print head to travel in all three directions. The A1 is also an "open-bed" printer, which means that it ships without an enclosure. Closed-bed printers are more expensive, but they can maintain a more consistent temperature inside and help contain the fumes from the melted plastic. They can also reduce the amount of noise coming from your printer. Together, the downsides of a bed-slingerand an open-bed printermainly just mean that the A1 isn't well-suited for printing certain types of plastic and has more potential points of failure for large or delicate prints. My experience with the A1 has been mostly positive now that I know about those limitations, but the printer you buy could easily change based on what kinds of things you want to print with it. Setting up Overall, the setup process was reasonably simple, at least for someone who has been building PCs and repairing small electronics for years now. It's not quite the same as the "take it out of the box, remove all the plastic film, and plug it in" process of setting up a 2D printer, but the directions in the start guide are well-illustrated and clearly written; if you can put together prefab IKEA furniture, that's roughly the level of complexity we're talking about here. The fact that delicate electronics are involved might still make it more intimidating for the non-technical, but figuring out what goes where is fairly simple. The only mistake I made while setting the printer up involved the surface I initially tried to put it on. I used a spare end table, but as I discovered during the printer's calibration process, the herky-jerky movement of the bed and print head was way too much for a little table to handle. "Stable enough to put a lamp on" is not the same as "stable enough to put a constantly wobbling contraption" on—obvious in retrospect, but my being new to this is why this article exists. After some office rearrangement, I was able to move the printer to my sturdy L-desk full of cables and other doodads to serve as ballast. This surface was more than sturdy enough to let the printer complete its calibration process—and sturdy enough not to transfer the printer's every motion to our kid's room below, a boon for when I'm trying to print something after he has gone to bed. The first-party Bambu apps for sending files to the printer are Bambu Handyand Bambu Studio. Handy works OK for sending ready-made models from MakerWorldand for monitoring prints once they've started. But I'll mostly be relaying my experience with Bambu Studio, a much more fully featured app. Neither app requires sign-in, at least not yet, but the path of least resistance is to sign into your printer and apps with the same account to enable easy communication and syncing. Bambu Studio: A primer Bambu Studio is what's known in the hobby as a "slicer," software that takes existing 3D models output by common CAD programsand converts them into a set of specific movement instructions that the printer can follow. Bambu Studio allows you to do some basic modification of existing models—cloning parts, resizing them, adding supports for overhanging bits that would otherwise droop down, and a few other functions—but it's primarily there for opening files, choosing a few settings, and sending them off to the printer to become tangible objects. Bambu Studio isn't the most approachable application, but if you've made it this far, it shouldn't be totally beyond your comprehension. For first-time setup, you'll choose your model of printer, leave the filament settings as they are, and sign in if you want to use Bambu's cloud services. These sync printer settings and keep track of the models you save and download from MakerWorld, but a non-cloud LAN mode is available for the Bambu skeptics and privacy-conscious. For any newbie, pretty much all you need to do is connect your printer, open a .3MF or .STL file you've downloaded from MakerWorld or elsewhere, select your filament from the drop-down menu, click "slice plate," and then click "print." Things like the default 0.4 mm nozzle size and Bambu's included Textured PEI Build Plate are generally already factored in, though you may need to double-check these selections when you open a file for the first time. When you slice your build plate for the first time, the app will spit a pile of numbers back at you. There are two important ones for 3D printing neophytes to track. One is the "total filament" figure, which tells you how many grams of filament the printer will use to make your model. The second is the "total time" figure, which tells you how long the entire print will take from the first calibration steps to the end of the job. Selecting your filament and/or temperature presets. If you have the Automatic Material System, this is also where you'll manage multicolor printing. Andrew Cunningham Selecting your filament and/or temperature presets. If you have the Automatic Material System, this is also where you'll manage multicolor printing. Andrew Cunningham The main way to tweak print quality is to adjust the height of the layers that the A1 lays down. Andrew Cunningham The main way to tweak print quality is to adjust the height of the layers that the A1 lays down. Andrew Cunningham Adding some additional infill can add some strength to prints, though 15 percent usually gives a decent amount of strength without overusing filament. Andrew Cunningham Adding some additional infill can add some strength to prints, though 15 percent usually gives a decent amount of strength without overusing filament. Andrew Cunningham The main way to tweak print quality is to adjust the height of the layers that the A1 lays down. Andrew Cunningham Adding some additional infill can add some strength to prints, though 15 percent usually gives a decent amount of strength without overusing filament. Andrew Cunningham For some prints, scaling them up or down a bit can make them fit your needs better. Andrew Cunningham For items that are small enough, you can print a few at once using the clone function. For filaments with a gradient, this also makes the gradient effect more pronounced. Andrew Cunningham Bambu Studio estimates the amount of filament you'll use and the amount of time a print will take. Filament usually comes in 1 kg spools. Andrew Cunningham When selecting filament, people who stick to Bambu's first-party spools will have the easiest time, since optimal settings are already programmed into the app. But I've had almost zero trouble with the "generic" presets and the spools of generic Inland-branded filament I've bought from our local Micro Center, at least when sticking to PLA. But we'll dive deeper into plastics in part 2 of this series. I won't pretend I'm skilled enough to do a deep dive on every single setting that Bambu Studio gives you access to, but here are a few of the odds and ends I've found most useful: The "clone" function, accessed by right-clicking an object and clicking "clone." Useful if you'd like to fit several copies of an object on the build plate at once, especially if you're using a filament with a color gradient and you'd like to make the gradient effect more pronounced by spreading it out over a bunch of prints. The "arrange all objects" function, the fourth button from the left under the "prepare" tab. Did you just clone a bunch of objects? Did you delete an individual object from a model because you didn't need to print that part? Bambu Studio will arrange everything on your build plate to optimize the use of space. Layer height, located in the sidebar directly beneath "Process". Thicker layer heights do the opposite, slightly reducing the amount of time a model takes to print but preserving less detail. Infill percentage and wall loops, located in the Strength tab beneath the "Process" sidebar item. For most everyday prints, you don't need to worry about messing with these settings much; the infill percentage determines the amount of your print's interior that's plastic and the part that's empty space. The number of wall loops determines how many layers the printer uses for the outside surface of the print, with more walls using more plastic but also adding a bit of extra strength and rigidity to functional prints that need it. My first prints A humble start: My very first print was a wall bracket for the remote for my office's ceiling fan. Credit: Andrew Cunningham When given the opportunity to use a 3D printer, my mind went first to aggressively practical stuff—prints for organizing the odds and ends that eternally float around my office or desk. When we moved into our current house, only one of the bedrooms had a ceiling fan installed. I put up remote-controlled ceiling fans in all the other bedrooms myself. And all those fans, except one, came with a wall-mounted caddy to hold the remote control. The first thing I decided to print was a wall-mounted holder for that remote control. MakerWorld is just one of several resources for ready-made 3D-printable files, but the ease with which I found a Hampton Bay Ceiling Fan Remote Wall Mount is pretty representative of my experience so far. At this point in the life cycle of home 3D printing, if you can think about it and it's not a terrible idea, you can usually find someone out there who has made something close to what you're looking for. I loaded up my black roll of PLA plastic—generally the cheapest, easiest-to-buy, easiest-to-work-with kind of 3D printer filament, though not always the best for prints that need more structural integrity—into the basic roll-holder that comes with the A1, downloaded that 3MF file, opened it in Bambu Studio, sliced the file, and hit print. It felt like there should have been extra steps in there somewhere. But that's all it took to kick the printer into action. After a few minutes of warmup—by default, the A1 has a thorough pre-print setup process where it checks the levelness of the bed and tests the flow rate of your filament for a few minutes before it begins printing anything—the nozzle started laying plastic down on my build plate, and inside of an hour or so, I had my first 3D-printed object. Print No. 2 was another wall bracket, this time for my gaming PC's gamepad and headset. Credit: Andrew Cunningham It wears off a bit after you successfully execute a print, but I still haven't quite lost the feeling of magic of printing out a fully 3D object that comes off the plate and then just exists in space along with me and all the store-bought objects in my office. The remote holder was, as I'd learn, a fairly simple print made under near-ideal conditions. But it was an easy success to start off with, and that success can help embolden you and draw you in, inviting more printing and more experimentation. And the more you experiment, the more you inevitably learn. This time, I talked about what I learned about basic terminology and the different kinds of plastics most commonly used by home 3D printers. Next time, I'll talk about some of the pitfalls I ran into after my initial successes, what I learned about using Bambu Studio, what I've learned about fine-tuning settings to get good results, and a whole bunch of 3D-printable upgrades and mods available for the A1. Andrew Cunningham Senior Technology Reporter Andrew Cunningham Senior Technology Reporter Andrew is a Senior Technology Reporter at Ars Technica, with a focus on consumer tech including computer hardware and in-depth reviews of operating systems like Windows and macOS. Andrew lives in Philadelphia and co-hosts a weekly book podcast called Overdue. 21 Comments #what #learned #first #few #months
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    What I learned from my first few months with a Bambu Lab A1 3D printer, part 1
    to 3d or not to 3d What I learned from my first few months with a Bambu Lab A1 3D printer, part 1 One neophyte's first steps into the wide world of 3D printing. Andrew Cunningham – May 22, 2025 7:30 am | 21 The hotend on my Bambu Lab A1 3D printer. Credit: Andrew Cunningham The hotend on my Bambu Lab A1 3D printer. Credit: Andrew Cunningham Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more For a couple of years now, I've been trying to find an excuse to buy a decent 3D printer. Friends and fellow Ars staffers who had them would gush about them at every opportunity, talking about how useful they can be and how much can be printed once you get used to the idea of being able to create real, tangible objects with a little time and a few bucks' worth of plastic filament. But I could never quite imagine myself using one consistently enough to buy one. Then, this past Christmas, my wife forced the issue by getting me a Bambu Lab A1 as a present. Since then, I've been tinkering with the thing nearly daily, learning more about what I've gotten myself into and continuing to find fun and useful things to print. I've gathered a bunch of thoughts about my learning process here, not because I think I'm breaking new ground but to serve as a blueprint for anyone who has been on the fence about Getting Into 3D Printing. "Hyperfixating on new hobbies" is one of my go-to coping mechanisms during times of stress and anxiety, and 3D printing has turned out to be the perfect combination of fun, practical, and time-consuming. Getting to know my printer My wife settled on the Bambu A1 because it's a larger version of the A1 Mini, Wirecutter's main 3D printer pick at the time (she also noted it was "hella on sale"). Other reviews she read noted that it's beginner-friendly, easy to use, and fun to tinker with, and it has a pretty active community for answering questions, all assessments I agree with so far. Note that this research was done some months before Bambu earned bad headlines because of firmware updates that some users believe will lead to a more locked-down ecosystem. This is a controversy I understand—3D printers are still primarily the realm of DIYers and tinkerers, people who are especially sensitive to the closing of open ecosystems. But as a beginner, I'm already leaning mostly on the first-party tools and built-in functionality to get everything going, so I'm not really experiencing the sense of having "lost" features I was relying on, and any concerns I did have are mostly addressed by Bambu's update about its update. I hadn't really updated my preconceived notions of what home 3D printing was since its primordial days, something Ars has been around long enough to have covered in some depth. I was wary of getting into yet another hobby where, like building your own gaming PC, fiddling with and maintaining the equipment is part of the hobby. Bambu's printers (and those like them) are capable of turning out fairly high-quality prints with minimal fuss, and nothing will draw you into the hobby faster than a few successful prints. Basic terminology Extrusion-based 3D printers (also sometimes called "FDM," for "fused deposition modeling") work by depositing multiple thin layers of melted plastic filament on a heated bed. Credit: Andrew Cunningham First things first: The A1 is what’s called an “extrusion” printer, meaning that it functions by melting a long, slim thread of plastic (filament) and then depositing this plastic onto a build plate seated on top of a heated bed in tens, hundreds, or even thousands of thin layers. In the manufacturing world, this is also called “fused deposition modeling,” or FDM. This layer-based extrusion gives 3D-printed objects their distinct ridged look and feel and is also why a 3D printed piece of plastic is less detailed-looking and weaker than an injection-molded piece of plastic like a Lego brick. The other readily available home 3D printing technology takes liquid resin and uses UV light to harden it into a plastic structure, using a process called “stereolithography” (SLA). You can get inexpensive resin printers in the same price range as the best cheap extrusion printers, and the SLA process can create much more detailed, smooth-looking, and watertight 3D prints (it’s popular for making figurines for tabletop games). Some downsides are that the print beds in these printers are smaller, resin is a bit fussier than filament, and multi-color printing isn’t possible. There are two main types of home extrusion printers. The Bambu A1 is a Cartesian printer, or in more evocative and colloquial terms, a "bed slinger." In these, the head of the printer can move up and down on one or two rails and from side to side on another rail. But the print bed itself has to move forward and backward to "move" the print head on the Y axis. More expensive home 3D printers, including higher-end Bambu models in the P- and X-series, are "CoreXY" printers, which include a third rail or set of rails (and more Z-axis rails) that allow the print head to travel in all three directions. The A1 is also an "open-bed" printer, which means that it ships without an enclosure. Closed-bed printers are more expensive, but they can maintain a more consistent temperature inside and help contain the fumes from the melted plastic. They can also reduce the amount of noise coming from your printer. Together, the downsides of a bed-slinger (introducing more wobble for tall prints, more opportunities for parts of your print to come loose from the plate) and an open-bed printer (worse temperature, fume, and dust control) mainly just mean that the A1 isn't well-suited for printing certain types of plastic and has more potential points of failure for large or delicate prints. My experience with the A1 has been mostly positive now that I know about those limitations, but the printer you buy could easily change based on what kinds of things you want to print with it. Setting up Overall, the setup process was reasonably simple, at least for someone who has been building PCs and repairing small electronics for years now. It's not quite the same as the "take it out of the box, remove all the plastic film, and plug it in" process of setting up a 2D printer, but the directions in the start guide are well-illustrated and clearly written; if you can put together prefab IKEA furniture, that's roughly the level of complexity we're talking about here. The fact that delicate electronics are involved might still make it more intimidating for the non-technical, but figuring out what goes where is fairly simple. The only mistake I made while setting the printer up involved the surface I initially tried to put it on. I used a spare end table, but as I discovered during the printer's calibration process, the herky-jerky movement of the bed and print head was way too much for a little table to handle. "Stable enough to put a lamp on" is not the same as "stable enough to put a constantly wobbling contraption" on—obvious in retrospect, but my being new to this is why this article exists. After some office rearrangement, I was able to move the printer to my sturdy L-desk full of cables and other doodads to serve as ballast. This surface was more than sturdy enough to let the printer complete its calibration process—and sturdy enough not to transfer the printer's every motion to our kid's room below, a boon for when I'm trying to print something after he has gone to bed. The first-party Bambu apps for sending files to the printer are Bambu Handy (for iOS/Android, with no native iPad version) and Bambu Studio (for Windows, macOS, and Linux). Handy works OK for sending ready-made models from MakerWorld (a mostly community-driven but Bambu-developer repository for 3D printable files) and for monitoring prints once they've started. But I'll mostly be relaying my experience with Bambu Studio, a much more fully featured app. Neither app requires sign-in, at least not yet, but the path of least resistance is to sign into your printer and apps with the same account to enable easy communication and syncing. Bambu Studio: A primer Bambu Studio is what's known in the hobby as a "slicer," software that takes existing 3D models output by common CAD programs (Tinkercad, FreeCAD, SolidWorks, Autodesk Fusion, others) and converts them into a set of specific movement instructions that the printer can follow. Bambu Studio allows you to do some basic modification of existing models—cloning parts, resizing them, adding supports for overhanging bits that would otherwise droop down, and a few other functions—but it's primarily there for opening files, choosing a few settings, and sending them off to the printer to become tangible objects. Bambu Studio isn't the most approachable application, but if you've made it this far, it shouldn't be totally beyond your comprehension. For first-time setup, you'll choose your model of printer (all Bambu models and a healthy selection of third-party printers are officially supported), leave the filament settings as they are, and sign in if you want to use Bambu's cloud services. These sync printer settings and keep track of the models you save and download from MakerWorld, but a non-cloud LAN mode is available for the Bambu skeptics and privacy-conscious. For any newbie, pretty much all you need to do is connect your printer, open a .3MF or .STL file you've downloaded from MakerWorld or elsewhere, select your filament from the drop-down menu, click "slice plate," and then click "print." Things like the default 0.4 mm nozzle size and Bambu's included Textured PEI Build Plate are generally already factored in, though you may need to double-check these selections when you open a file for the first time. When you slice your build plate for the first time, the app will spit a pile of numbers back at you. There are two important ones for 3D printing neophytes to track. One is the "total filament" figure, which tells you how many grams of filament the printer will use to make your model (filament typically comes in 1 kg spools, and the printer generally won't track usage for you, so if you want to avoid running out in the middle of the job, you may want to keep track of what you're using). The second is the "total time" figure, which tells you how long the entire print will take from the first calibration steps to the end of the job. Selecting your filament and/or temperature presets. If you have the Automatic Material System (AMS), this is also where you'll manage multicolor printing. Andrew Cunningham Selecting your filament and/or temperature presets. If you have the Automatic Material System (AMS), this is also where you'll manage multicolor printing. Andrew Cunningham The main way to tweak print quality is to adjust the height of the layers that the A1 lays down. Andrew Cunningham The main way to tweak print quality is to adjust the height of the layers that the A1 lays down. Andrew Cunningham Adding some additional infill can add some strength to prints, though 15 percent usually gives a decent amount of strength without overusing filament. Andrew Cunningham Adding some additional infill can add some strength to prints, though 15 percent usually gives a decent amount of strength without overusing filament. Andrew Cunningham The main way to tweak print quality is to adjust the height of the layers that the A1 lays down. Andrew Cunningham Adding some additional infill can add some strength to prints, though 15 percent usually gives a decent amount of strength without overusing filament. Andrew Cunningham For some prints, scaling them up or down a bit can make them fit your needs better. Andrew Cunningham For items that are small enough, you can print a few at once using the clone function. For filaments with a gradient, this also makes the gradient effect more pronounced. Andrew Cunningham Bambu Studio estimates the amount of filament you'll use and the amount of time a print will take. Filament usually comes in 1 kg spools. Andrew Cunningham When selecting filament, people who stick to Bambu's first-party spools will have the easiest time, since optimal settings are already programmed into the app. But I've had almost zero trouble with the "generic" presets and the spools of generic Inland-branded filament I've bought from our local Micro Center, at least when sticking to PLA (polylactic acid, the most common and generally the easiest-to-print of the different kinds of filament you can buy). But we'll dive deeper into plastics in part 2 of this series. I won't pretend I'm skilled enough to do a deep dive on every single setting that Bambu Studio gives you access to, but here are a few of the odds and ends I've found most useful: The "clone" function, accessed by right-clicking an object and clicking "clone." Useful if you'd like to fit several copies of an object on the build plate at once, especially if you're using a filament with a color gradient and you'd like to make the gradient effect more pronounced by spreading it out over a bunch of prints. The "arrange all objects" function, the fourth button from the left under the "prepare" tab. Did you just clone a bunch of objects? Did you delete an individual object from a model because you didn't need to print that part? Bambu Studio will arrange everything on your build plate to optimize the use of space. Layer height, located in the sidebar directly beneath "Process" (which is directly underneath the area where you select your filament. For many functional parts, the standard 0.2 mm layer height is fine. Going with thinner layer heights adds to the printing time but can preserve more detail on prints that have a lot of it and slightly reduce the visible layer lines that give 3D-printed objects their distinct look (for better or worse). Thicker layer heights do the opposite, slightly reducing the amount of time a model takes to print but preserving less detail. Infill percentage and wall loops, located in the Strength tab beneath the "Process" sidebar item. For most everyday prints, you don't need to worry about messing with these settings much; the infill percentage determines the amount of your print's interior that's plastic and the part that's empty space (15 percent is a good happy medium most of the time between maintaining rigidity and overusing plastic). The number of wall loops determines how many layers the printer uses for the outside surface of the print, with more walls using more plastic but also adding a bit of extra strength and rigidity to functional prints that need it (think hooks, hangers, shelves and brackets, and other things that will be asked to bear some weight). My first prints A humble start: My very first print was a wall bracket for the remote for my office's ceiling fan. Credit: Andrew Cunningham When given the opportunity to use a 3D printer, my mind went first to aggressively practical stuff—prints for organizing the odds and ends that eternally float around my office or desk. When we moved into our current house, only one of the bedrooms had a ceiling fan installed. I put up remote-controlled ceiling fans in all the other bedrooms myself. And all those fans, except one, came with a wall-mounted caddy to hold the remote control. The first thing I decided to print was a wall-mounted holder for that remote control. MakerWorld is just one of several resources for ready-made 3D-printable files, but the ease with which I found a Hampton Bay Ceiling Fan Remote Wall Mount is pretty representative of my experience so far. At this point in the life cycle of home 3D printing, if you can think about it and it's not a terrible idea, you can usually find someone out there who has made something close to what you're looking for. I loaded up my black roll of PLA plastic—generally the cheapest, easiest-to-buy, easiest-to-work-with kind of 3D printer filament, though not always the best for prints that need more structural integrity—into the basic roll-holder that comes with the A1, downloaded that 3MF file, opened it in Bambu Studio, sliced the file, and hit print. It felt like there should have been extra steps in there somewhere. But that's all it took to kick the printer into action. After a few minutes of warmup—by default, the A1 has a thorough pre-print setup process where it checks the levelness of the bed and tests the flow rate of your filament for a few minutes before it begins printing anything—the nozzle started laying plastic down on my build plate, and inside of an hour or so, I had my first 3D-printed object. Print No. 2 was another wall bracket, this time for my gaming PC's gamepad and headset. Credit: Andrew Cunningham It wears off a bit after you successfully execute a print, but I still haven't quite lost the feeling of magic of printing out a fully 3D object that comes off the plate and then just exists in space along with me and all the store-bought objects in my office. The remote holder was, as I'd learn, a fairly simple print made under near-ideal conditions. But it was an easy success to start off with, and that success can help embolden you and draw you in, inviting more printing and more experimentation. And the more you experiment, the more you inevitably learn. This time, I talked about what I learned about basic terminology and the different kinds of plastics most commonly used by home 3D printers. Next time, I'll talk about some of the pitfalls I ran into after my initial successes, what I learned about using Bambu Studio, what I've learned about fine-tuning settings to get good results, and a whole bunch of 3D-printable upgrades and mods available for the A1. Andrew Cunningham Senior Technology Reporter Andrew Cunningham Senior Technology Reporter Andrew is a Senior Technology Reporter at Ars Technica, with a focus on consumer tech including computer hardware and in-depth reviews of operating systems like Windows and macOS. Andrew lives in Philadelphia and co-hosts a weekly book podcast called Overdue. 21 Comments
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  • Box CEO Aaron Levie on the future of enterprise AI

    The buzz in Silicon Valley around AI agents has many asking: What’s real and what’s hype? Box’s cofounder and CEO, Aaron Levie, helps decipher between fact and fiction, breaking down the fast-paced evolution of agents and their impact on the future of enterprise AI. Plus, Levie unpacks how AI is really being adopted in the workplace and what it takes to legitimately build an AI-first organization.

    This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode.

    I talked with Marc Benioff at Salesforce several months ago about his embrace of AI agents, but the use of his agents hasn’t quite taken off the way he hoped. I know you launched Box AI Studio to help organizations build their own custom AI agents. I’m curious how that’s going.

    So far, it’s either at or exceeding our expectations on all the use cases that customers are coming up with. So we’re pretty blown away about what we’re starting to see. We’re still very early days to be clear, but the rate of adoption is going fairly exponential, and the imagination that customers now have on this is blowing us away. 

    I’ve rarely been in a customer conversation, either one-on-one or at a dinner, where I’m not hearing about a new idea that the customer has for Box AI that we did not already have on a whiteboard. And what’s exciting—and this is counterintuitive, I think, to a lot of folks outside of AI—you initially sort of see AI in sci-fi and sometimes in news headlines, The New York Times or whatever, as like, “Okay, it’s going after jobs. It’s going to replace these types of work.” From my anecdotes, I’ve had at least 100 interactions with customers in the first quarter of this year, the vast majority, 80%, I’m guessing, the bulk of the time of AI use case kind of conversation was spent on things that the company didn’t do before AI. So it wasn’t, “Hey, I want to take this type of work, and I want AI to go replace it.”

    There’s a type of work that we never get around to in our company. I want AI to go and do that, because finally, it’s affordable for me to deploy AI agents at the kind of work that we could not fund before. It’s opening up people’s imagination to, “Hey, I’m like sitting on 50,000 customer contracts. What if I could have an AI agent go around all those customer contracts, and figure out which customers have the highest propensity to buy this next product from me?” And this is not something that they would have people ever do.

    So it’s not replacing anybody’s job. They never said, “Oh, let’s have 50 people go read all the contracts again.” It just never happened. But now, if it only costs them for an AI agent to go do that, they would do that all day long. And then guess what?

    When they get those insights, they’re probably going to now have more work for the humans in their business to go and do as a result of this, that hopefully, if it’s effective, drives more growth in their business—which then causes even more productivity, and then ultimately hiring and growth. And so it’s not kind of everybody’s first instinct, but most of the use cases that we’re hearing about are things where, “Because it is now affordable to deploy AI at a problem, I’m actually expanding the set of things my company can go do, and then the work that we can now execute on.” And that’s not only very, I think, exciting, but I think it’s going to be the default case for most AI adoption in the enterprise.

    In some of the conversations that I have, it feels almost like some of the businesses and leaders, they don’t really know what they’re looking for from AI. And hearing you, it sounds a little bit like you have to think about your mindset on it a little differently to open up and find those things that are most valuable to you.

    Yes. Yeah, every business is going to be different because some of the upside is a virtue of your business model. What are the core parts of your business model that, as a result of access to information, can change or be modified or improved? If I am a law firm, I could either reduce my cost, because now AI is going to do more of the, let’s say, paralegal work, or I could expand my service offerings, because now, all of a sudden, my team can venture into more domains because they can take their expertise and use AI to augment that. The default assumption is, “Oh, no, it’s going to go after the hours of a law firm.” But once this technology hits an individual business, they can actually decide to expand their customer base.

    They can go after, previously, customers that would’ve been unprofitable for them to serve. So these industries are not as static and zero-sum. The software industry . . . on one hand, everybody says, “Okay, if AI can do coding, then will we hire fewer engineers?” And in general, my argument is that we’ll probably hire as many—if not more—engineers if AI can get really good at coding, because what will happen is the productivity rate of our engineer goes up, which means that we can then ascribe a higher degree of value per engineer in the company.

    So your ROI is even better on each of those positions?

    Exactly. And take something like sales. If we can make a sales rep able to sell 5% more, because we give them better data, and they can prepare for a customer meeting that much better, or they can understand exactly the best pitch because they have access to all of Box’s data and they can ask it questions, I’m not going to just bank that as 5% more profit. Because what will happen is we’re going to internally, in some planning session, we’re going to get greedy, and we’re going to say, “Wait a second, that 5% gain that we just got in sales productivity, what if we reinvested that back into the sales team to grow even faster and get that much more market share?” And so you have an entire economy of companies making those individual decisions of, “Do you bank the profit, or do you use it to go and accelerate growth?”

    And what we tend to know from history is that the companies that get too greedy on the profit side, you just end up leaving yourself vulnerable to being outflanked by competitors. So capitalism has a pretty convenient way of almost driving the sort of productivity gains of these types of innovations to get reinvested back into the business.

    You’ve been talking about running Box in an AI-first way, and encouraging other leaders to do it. Are you like Shopify and Duolingo, who’ve announced that staffers have to justify anything that’s not AI-produced? What does AI-first mean?

    Yeah. So for us, AI-first means that we want to use AI as a means of driving an acceleration of the customer outcome, an acceleration of decision-making, an acceleration of building new features. So just think about it as mostly a metric of speed. On one hand, you could think about AI as going after like a massive work, and you could say AI is going to remove some part of that massive work and do it instantly, so the massive work goes down, or think about work as a timeline, and not a mass. All we’re doing is trying to get through each step so that way, we can get to the next step and so on.

    And everything’s faster.

    And everything’s faster. So I want to have us use AI to move faster down the timeline, not just purely to reduce the total mass of work that we’re doing. There’s probably one pronounced difference versus, let’s say, the Duolingo memo. There’s some emerging idea, which is sort of you have to prove that AI can’t do this thing for you to get then head count, and our general instinct is actually the opposite. If you can prove that you can use AI, then that’s actually when you will get head count, because what we want is we want the dollars of the business to go back into the areas that are the increasing areas of productivity gain, because those areas will then be higher ROI for us over time.
    #box #ceo #aaron #levie #future
    Box CEO Aaron Levie on the future of enterprise AI
    The buzz in Silicon Valley around AI agents has many asking: What’s real and what’s hype? Box’s cofounder and CEO, Aaron Levie, helps decipher between fact and fiction, breaking down the fast-paced evolution of agents and their impact on the future of enterprise AI. Plus, Levie unpacks how AI is really being adopted in the workplace and what it takes to legitimately build an AI-first organization. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. I talked with Marc Benioff at Salesforce several months ago about his embrace of AI agents, but the use of his agents hasn’t quite taken off the way he hoped. I know you launched Box AI Studio to help organizations build their own custom AI agents. I’m curious how that’s going. So far, it’s either at or exceeding our expectations on all the use cases that customers are coming up with. So we’re pretty blown away about what we’re starting to see. We’re still very early days to be clear, but the rate of adoption is going fairly exponential, and the imagination that customers now have on this is blowing us away.  I’ve rarely been in a customer conversation, either one-on-one or at a dinner, where I’m not hearing about a new idea that the customer has for Box AI that we did not already have on a whiteboard. And what’s exciting—and this is counterintuitive, I think, to a lot of folks outside of AI—you initially sort of see AI in sci-fi and sometimes in news headlines, The New York Times or whatever, as like, “Okay, it’s going after jobs. It’s going to replace these types of work.” From my anecdotes, I’ve had at least 100 interactions with customers in the first quarter of this year, the vast majority, 80%, I’m guessing, the bulk of the time of AI use case kind of conversation was spent on things that the company didn’t do before AI. So it wasn’t, “Hey, I want to take this type of work, and I want AI to go replace it.” There’s a type of work that we never get around to in our company. I want AI to go and do that, because finally, it’s affordable for me to deploy AI agents at the kind of work that we could not fund before. It’s opening up people’s imagination to, “Hey, I’m like sitting on 50,000 customer contracts. What if I could have an AI agent go around all those customer contracts, and figure out which customers have the highest propensity to buy this next product from me?” And this is not something that they would have people ever do. So it’s not replacing anybody’s job. They never said, “Oh, let’s have 50 people go read all the contracts again.” It just never happened. But now, if it only costs them for an AI agent to go do that, they would do that all day long. And then guess what? When they get those insights, they’re probably going to now have more work for the humans in their business to go and do as a result of this, that hopefully, if it’s effective, drives more growth in their business—which then causes even more productivity, and then ultimately hiring and growth. And so it’s not kind of everybody’s first instinct, but most of the use cases that we’re hearing about are things where, “Because it is now affordable to deploy AI at a problem, I’m actually expanding the set of things my company can go do, and then the work that we can now execute on.” And that’s not only very, I think, exciting, but I think it’s going to be the default case for most AI adoption in the enterprise. In some of the conversations that I have, it feels almost like some of the businesses and leaders, they don’t really know what they’re looking for from AI. And hearing you, it sounds a little bit like you have to think about your mindset on it a little differently to open up and find those things that are most valuable to you. Yes. Yeah, every business is going to be different because some of the upside is a virtue of your business model. What are the core parts of your business model that, as a result of access to information, can change or be modified or improved? If I am a law firm, I could either reduce my cost, because now AI is going to do more of the, let’s say, paralegal work, or I could expand my service offerings, because now, all of a sudden, my team can venture into more domains because they can take their expertise and use AI to augment that. The default assumption is, “Oh, no, it’s going to go after the hours of a law firm.” But once this technology hits an individual business, they can actually decide to expand their customer base. They can go after, previously, customers that would’ve been unprofitable for them to serve. So these industries are not as static and zero-sum. The software industry . . . on one hand, everybody says, “Okay, if AI can do coding, then will we hire fewer engineers?” And in general, my argument is that we’ll probably hire as many—if not more—engineers if AI can get really good at coding, because what will happen is the productivity rate of our engineer goes up, which means that we can then ascribe a higher degree of value per engineer in the company. So your ROI is even better on each of those positions? Exactly. And take something like sales. If we can make a sales rep able to sell 5% more, because we give them better data, and they can prepare for a customer meeting that much better, or they can understand exactly the best pitch because they have access to all of Box’s data and they can ask it questions, I’m not going to just bank that as 5% more profit. Because what will happen is we’re going to internally, in some planning session, we’re going to get greedy, and we’re going to say, “Wait a second, that 5% gain that we just got in sales productivity, what if we reinvested that back into the sales team to grow even faster and get that much more market share?” And so you have an entire economy of companies making those individual decisions of, “Do you bank the profit, or do you use it to go and accelerate growth?” And what we tend to know from history is that the companies that get too greedy on the profit side, you just end up leaving yourself vulnerable to being outflanked by competitors. So capitalism has a pretty convenient way of almost driving the sort of productivity gains of these types of innovations to get reinvested back into the business. You’ve been talking about running Box in an AI-first way, and encouraging other leaders to do it. Are you like Shopify and Duolingo, who’ve announced that staffers have to justify anything that’s not AI-produced? What does AI-first mean? Yeah. So for us, AI-first means that we want to use AI as a means of driving an acceleration of the customer outcome, an acceleration of decision-making, an acceleration of building new features. So just think about it as mostly a metric of speed. On one hand, you could think about AI as going after like a massive work, and you could say AI is going to remove some part of that massive work and do it instantly, so the massive work goes down, or think about work as a timeline, and not a mass. All we’re doing is trying to get through each step so that way, we can get to the next step and so on. And everything’s faster. And everything’s faster. So I want to have us use AI to move faster down the timeline, not just purely to reduce the total mass of work that we’re doing. There’s probably one pronounced difference versus, let’s say, the Duolingo memo. There’s some emerging idea, which is sort of you have to prove that AI can’t do this thing for you to get then head count, and our general instinct is actually the opposite. If you can prove that you can use AI, then that’s actually when you will get head count, because what we want is we want the dollars of the business to go back into the areas that are the increasing areas of productivity gain, because those areas will then be higher ROI for us over time. #box #ceo #aaron #levie #future
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    Box CEO Aaron Levie on the future of enterprise AI
    The buzz in Silicon Valley around AI agents has many asking: What’s real and what’s hype? Box’s cofounder and CEO, Aaron Levie, helps decipher between fact and fiction, breaking down the fast-paced evolution of agents and their impact on the future of enterprise AI. Plus, Levie unpacks how AI is really being adopted in the workplace and what it takes to legitimately build an AI-first organization. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. I talked with Marc Benioff at Salesforce several months ago about his embrace of AI agents, but the use of his agents hasn’t quite taken off the way he hoped. I know you launched Box AI Studio to help organizations build their own custom AI agents. I’m curious how that’s going. So far, it’s either at or exceeding our expectations on all the use cases that customers are coming up with. So we’re pretty blown away about what we’re starting to see. We’re still very early days to be clear, but the rate of adoption is going fairly exponential, and the imagination that customers now have on this is blowing us away.  I’ve rarely been in a customer conversation, either one-on-one or at a dinner, where I’m not hearing about a new idea that the customer has for Box AI that we did not already have on a whiteboard. And what’s exciting—and this is counterintuitive, I think, to a lot of folks outside of AI—you initially sort of see AI in sci-fi and sometimes in news headlines, The New York Times or whatever, as like, “Okay, it’s going after jobs. It’s going to replace these types of work.” From my anecdotes, I’ve had at least 100 interactions with customers in the first quarter of this year, the vast majority, 80%, I’m guessing, the bulk of the time of AI use case kind of conversation was spent on things that the company didn’t do before AI. So it wasn’t, “Hey, I want to take this type of work, and I want AI to go replace it.” There’s a type of work that we never get around to in our company. I want AI to go and do that, because finally, it’s affordable for me to deploy AI agents at the kind of work that we could not fund before. It’s opening up people’s imagination to, “Hey, I’m like sitting on 50,000 customer contracts. What if I could have an AI agent go around all those customer contracts, and figure out which customers have the highest propensity to buy this next product from me?” And this is not something that they would have people ever do. So it’s not replacing anybody’s job. They never said, “Oh, let’s have 50 people go read all the contracts again.” It just never happened. But now, if it only costs them $5,000 for an AI agent to go do that, they would do that all day long. And then guess what? When they get those insights, they’re probably going to now have more work for the humans in their business to go and do as a result of this, that hopefully, if it’s effective, drives more growth in their business—which then causes even more productivity, and then ultimately hiring and growth. And so it’s not kind of everybody’s first instinct, but most of the use cases that we’re hearing about are things where, “Because it is now affordable to deploy AI at a problem, I’m actually expanding the set of things my company can go do, and then the work that we can now execute on.” And that’s not only very, I think, exciting, but I think it’s going to be the default case for most AI adoption in the enterprise. In some of the conversations that I have, it feels almost like some of the businesses and leaders, they don’t really know what they’re looking for from AI. And hearing you, it sounds a little bit like you have to think about your mindset on it a little differently to open up and find those things that are most valuable to you. Yes. Yeah, every business is going to be different because some of the upside is a virtue of your business model. What are the core parts of your business model that, as a result of access to information, can change or be modified or improved? If I am a law firm, I could either reduce my cost, because now AI is going to do more of the, let’s say, paralegal work, or I could expand my service offerings, because now, all of a sudden, my team can venture into more domains because they can take their expertise and use AI to augment that. The default assumption is, “Oh, no, it’s going to go after the hours of a law firm.” But once this technology hits an individual business, they can actually decide to expand their customer base. They can go after, previously, customers that would’ve been unprofitable for them to serve. So these industries are not as static and zero-sum. The software industry . . . on one hand, everybody says, “Okay, if AI can do coding, then will we hire fewer engineers?” And in general, my argument is that we’ll probably hire as many—if not more—engineers if AI can get really good at coding, because what will happen is the productivity rate of our engineer goes up, which means that we can then ascribe a higher degree of value per engineer in the company. So your ROI is even better on each of those positions? Exactly. And take something like sales. If we can make a sales rep able to sell 5% more, because we give them better data, and they can prepare for a customer meeting that much better, or they can understand exactly the best pitch because they have access to all of Box’s data and they can ask it questions, I’m not going to just bank that as 5% more profit. Because what will happen is we’re going to internally, in some planning session, we’re going to get greedy, and we’re going to say, “Wait a second, that 5% gain that we just got in sales productivity, what if we reinvested that back into the sales team to grow even faster and get that much more market share?” And so you have an entire economy of companies making those individual decisions of, “Do you bank the profit, or do you use it to go and accelerate growth?” And what we tend to know from history is that the companies that get too greedy on the profit side, you just end up leaving yourself vulnerable to being outflanked by competitors. So capitalism has a pretty convenient way of almost driving the sort of productivity gains of these types of innovations to get reinvested back into the business. You’ve been talking about running Box in an AI-first way, and encouraging other leaders to do it. Are you like Shopify and Duolingo, who’ve announced that staffers have to justify anything that’s not AI-produced? What does AI-first mean? Yeah. So for us, AI-first means that we want to use AI as a means of driving an acceleration of the customer outcome, an acceleration of decision-making, an acceleration of building new features. So just think about it as mostly a metric of speed. On one hand, you could think about AI as going after like a massive work, and you could say AI is going to remove some part of that massive work and do it instantly, so the massive work goes down, or think about work as a timeline, and not a mass. All we’re doing is trying to get through each step so that way, we can get to the next step and so on. And everything’s faster. And everything’s faster. So I want to have us use AI to move faster down the timeline, not just purely to reduce the total mass of work that we’re doing. There’s probably one pronounced difference versus, let’s say, the Duolingo memo. There’s some emerging idea, which is sort of you have to prove that AI can’t do this thing for you to get then head count, and our general instinct is actually the opposite. If you can prove that you can use AI, then that’s actually when you will get head count, because what we want is we want the dollars of the business to go back into the areas that are the increasing areas of productivity gain, because those areas will then be higher ROI for us over time.
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  • Top 10 Mission: Impossible Villains Ranked

    This list contains spoilers for the Mission: Impossible franchise.A new Mission: Impossible film is hitting theaters this month – the final one in the franchise, if we’re to believe Tom Cruise and the suits at Paramount – and if you’re like us, you’re probably knee deep in a series rewatch right now.The focus of the films, spectacular action set pieces aside, has been Cruise’s lead spy, Ethan Hunt. Fellow team agents have often come and gone, and supposedly impossible missions have varied time after time, but Ethan has remained. The only other constant has been a steady supply of villains – men and women with big plans fueled by greed and/or malice, who think they’ll be the one to outwit, outsmart, and outrun Hunt. Fools.It might seem counterintuitive ranking the Mission: Impossible villains under the banner of “best,” but every great hero needs an equally great villain. Numerous elements come into play when determining the best villain, but we’re zeroing in on the scale of their threat, the weight of the violencethey commit against Hunt and his team, and the palpable degree of villainous charisma they exhibit.So cue up that classic Lalo Schifrin theme, here are the 10 Best Mission: Impossible Villains, Ranked!Top 10 Mission Impossible Villains10. A.I. The EntityDirector: Christopher McQuarrie | Writer: Christopher McQuarrie and Erik Jendresen | Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Rebecca Ferguson | Release Date: July 12, 2023 | Runtime: 163 mins“A self-aware, self-learning, truth-eating digital parasite infesting all of cyberspace” sounds like a pretty cool threat in any other high-octane thriller, but in the Mission: Impossible franchise it’s only good enough to land at number ten. It underwhelms compared to its human counterparts, because let’s be real – zeroes and ones ain’t got shit and madness and guns – but its power and immense reach are undeniable. The Entity began “life” as a digital weapon designed by the U.S. government before going rogue and hopping through cyberspace with the giddiness of a puppy experiencing its first snowfall.Most villainous act of villainy: While toying with and killing a submarine filled with Russian sailors is an act of murderous cruelty, it’s the Entity’s bigger, broader acts of deception that mark it as a true villain. Its early days of online manipulation saw it shifting public opinion and behavior through social media, and it’s a brutal reminder of events in the real world. We live in a present where people with nefarious agendas are influencing easily shaped minds, and with the increased use of A.I. in our online dealings, it’s not hard to imagine something like the Entity stepping in and really turning our daily lives into a nightmare.Where to WatchPowered by9. John MusgraveDirector: J.J. Abrams | Writer: Alex Kurtzman, Robert Orci, and J.J. Abrams | Stars: Tom Cruise, Philip Seymour Hoffman, Ving Rhames, Billy Crudup, Michelle Monaghan | Release Date: May 5, 2006 | Runtime: 126 minsNot every villain has direct blood on his hands, but that doesn’t mean they’re any less dangerous. Musgrave is Hunt’s Operations Manager at the IMF, and it’s suggested they may even be minor friends – understandable as he’s played by Billy Crudup, and who wouldn’t want to be friends with Billy Crudup. He brings Hunt in on a mission to rescue one of his proteges, Lindsey Farris, and when that goes wrong and Hunt is blamed for the fallout, it’s Musgrave who helps the agent escape to pursue justice. See? A friend.Surprise! It’s all a ruse, and Musgrave is actually a traitor working with a man named Owen Davian on some elaborate plan to retrieve a piece of tech nicknamed “the rabbit’s foot.” Musgrave’s a hero in his own mind, though, as he’s hoping to use this as motivation for first strikes against enemy forces. He wants the U.S. and the IMF to play a more aggressive role in the fight against terrorism, and if that means supporting terrorists along the way, well, he’s all for it.Most villainous act of villainy: Musgrave might think his heart is in the right place here, but in addition to enabling a murderous terrorist in Davian, he crosses an equally big line by pulling Ethan’s wife, Julia, into danger. Worse, he lets Davian shoot Julia in the head right in front of Hunt. Sure, she’s revealed to have been a minor henchwoman in a mask, but the emotional damage is real.Mission: Impossible IIIParamount PicturesMay 5, 2006PG-13Where to WatchPowered by8. Kurt HendricksDirector: Brad Bird | Writer: Josh Applebaum and Andre Nemec | Stars: Tom Cruise, Paula Patton, Simon Pegg, Jeremy Renner, Michael Nyqvist | Release Date: December 21, 2011 | Runtime: 132 minsWhile some villains act out of greed and others cause misery simply for the fun of it, Kurt Hendricks is a man who only wants the best for humanity. What is the best, you ask? Well, in Hendricks’ mind, our species would benefit from something of a cleanse. From the great biblical flood to the atomic bombing of Japanese cities during World War II, immense disasters lead to rebuilding, recovery, and real improvement… apparently.Sounds logical, so Hendricks sets out to trigger just such a global debacle starting with a massive attack on the Kremlin in Moscow and leading to the acquisition of nuclear codes. He proves himself to be one of the greatest threats Ethan Hunt has faced to that point.Except, and this is where casting comes into serious play, the film wants us to see him as a physical threat to Hunt – but that’s nearly impossible. Michael Nyqvist was a fantastic actor, and he makes for a compelling villain through dialogue and intent. But a serious contender in a fight with Cruise? It’s difficult to buy, but that doesn’t stop director Brad Bird from letting him go toe to toe with the film’s star for a weirdly long fight.So, while Hendricks is a grand threat on the world stage, he tumbles some in the ranking here as an unserious brawler against the highly trained and in far better shape Hunt. Most villainous act of villainy: Like Musgrave above, Hendricks seriously thinks he’s doing the world a favor by causing harm. His final act results in a nuclear missile being fired towards San Francisco, something that would have killed tens of thousands of people immediately before triggering the death of millions more. That’s no small thing, and he would have gotten away with it, too, if it hadn’t been for those meddling IMF agents.Where to WatchPowered by7. August WalkerDirector: Christopher McQuarrie | Writer: Christopher McQuarrie and Erik Jendresen | Stars: Tom Cruise, Henry Cavill, Ving Rhames, Simon Pegg, Rebecca Ferguson | Release Date: July 27, 2018 | Runtime: 147 minsHunt and his IMF team have been betrayed by double agents and traitors on numerous occasions, but most of them are greedy middle-aged men in suits who don’t pose an immediate physical threat to our intrepid hero. August Walker is something different entirely. He towers over Hunt and is jacked from his mustache on down. Henry Cavill’s portrayal ensures that he’s already menacing even while pretending to be on Hunt’s side, but once the truth comes out, the gloves come off.Walker is revealed to be working in cahoots with the brilliant Solomon Lane, and together they frame Hunt and once again pull the love of his life, Julia, into harm’s way. His motivation for it all is a bit over the top and dramatic – he wants the old world to implode and give rise to something better – but what else would you expect from a man who seems to cock his arms like guns during fist fights.Most villainous act of villainy: Walker and Lane are planning to detonate nuclear bombs, and while the latter stays behind to die in his greatest act of terror, Walker is on a chopper heading to safety. Hunt, of course, catches up to him in pursuit of the detonator that’s needed to stop the countdown. While Walker could have easily escaped by giving up the detonator, his desire to cause suffering – especially Hunt’s suffering if Julia were to die – leads him to a one-on-one fight to the death with the agent. It’s a decision built on rage and self-righteous justification, and it rightfully ends in his painful demise.Mission: Impossible - FalloutParamount PicturesJul 27, 2018Where to WatchPowered by6. ParisDirector: Christopher McQuarrie | Writer: Christopher McQuarrie and Erik Jendresen | Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Rebecca Ferguson | Release Date: July 12, 2023 | Runtime: 163 minsWhen it comes to villains in the Mission: Impossible universe, few can touch Pom Klementieff’s Paris on style and charisma points. A henchwoman to Gabriel, she lets her gleefully murderous skillset do most of her talking, and it’s a refreshing change of pace from baddies who seem compelled to share their life stories before pulling a trigger.Her costume and face makeup see her stand apart from the crowd, but don’t let her doll-like appearance fool you. Paris is a merciless fighter who refuses to quit despite the odds, as evidenced by a shootout and car chase in Rome that sees her literally plowing through obstacles both human and otherwise in her pursuit of Hunt. Most villainous act of villainy: While Paris makes mincemeat out of numerous threats, she ultimately succumbs to Hunt during an alleyway brawl. He spares her life, though, and after being punished by Gabriel – he basically tries to kill her – she chooses to betray both him and her villainous tendencies by saving Hunt’s life. Maybe I’m stretching the definition here, but it takes a real badass to turn your back on villainy with the discovery of unexpected morals and a change of heart.Where to WatchPowered by5. GabrielDirector: Christopher McQuarrie | Writer: Christopher McQuarrie and Erik Jendresen | Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Rebecca Ferguson | Release Date: July 12, 2023 & May 23, 2025 | Runtime: 163 mins & 169 minsThe mysterious Gabriel arrives in the penultimate entry of the franchise, and he’s a man with deadly skills and an alliance with the Entity. He also comes with a backstory suggesting an integral role in Ethan Hunt’s life. It seems Gabriel killed a woman named Marie thirty years ago, someone Hunt was apparently fond of, and it’s that murder that landed Hunt at the IMF – where he went on to save thousands of lives. Hundreds of thousands, even. So maybe Gabriel is a hero? I kid, I kid.He’s obviously a villain, and he may even be something of a seer, but while his late-to-the-party franchise arrival unavoidably undercuts his dramatic weight, the character’s casting lifts Gabriel right back up again. Esai Morales brings real charm and a calm menace to the character, and it’s immediately made clear that he’s not someone to be trifled with. You believe both his physical abilities and deadly intentions, and Morales’ added dramatic weight makes him a real threat to Hunt. He also earns a bump in the rankings by gifting viewers with the best, most unforgettable villain death in the entire franchise.Most villainous act of villainy: Gabriel’s killed a lot of people, and he even destroyed a rolling Agatha Christie landmark, so it’s clear he’s a bad guy. His most vicious act, though, comes as a bookend to having “fridged” Marie three decades earlier. Gabriel threatens to do it again by killing either Ilsa or Grace – Hunt’s current love interest or the woman who just landed in his lap mere hours ago – and while the film wants to trick viewers into thinking it’s going to be the latter, it’s Ilsa who dies by Gabriel’s blade instead. McQuarrie and Cruise are obviously the real villains here for introducing this tired trope of a woman’s death being responsible for a man’s life, but it’s ultimately Gabriel who thrusts the knife into Ilsa’s gut. It could have been Grace who died. Hell, it should have been Benji. Instead, Gabriel extinguishes the franchise’s brightest flame this side of Hunt himself. J’accuse!Where to WatchPowered byNot yet available for streaming.4. Jim PhelpsDirector: Brian De Palma | Writer: David KoeppSteven Zaillian, and Robert Towne | Stars: Tom Cruise, Jon Voight, Emmanuelle Beart, Henry Czerny, Jean Reno | Release Date: May 22, 1996 | Runtime: 110 minsJim Phelps wasn’t the only friend/fellow agent to betray Hunt over the years, but he was the first – and arguably the most shocking. The character, as played by Peter Graves, was the IMF’s lead agent for the bulk of the television series’ seven-season run from 1966 to 1973. He was unquestionably a good guy, so there was no reason to suspect that his presence in the first Mission: Impossible film would be anything different – well, Jon Voight in the role was probably a clue.Audiences expected Phelps to essentially hand the reins over to Tom Cruise’s Ethan Hunt, but while he did just that, he did so with a major act of betrayal. As he tells Hunt once his ruse is discovered, the end of the Cold War threatens to end the need for the IMF – this is as naive a statement as ever uttered in the entirety of the franchise – and he was worried about becoming a relic barely scraping by on sixty-two thousand dollars a year.Most villainous act of villainy: The betrayal itself is already brutal as Phelps turns his back on friends and agents who’ve risked their lives together over the years, but it’s the specifics of his traitorous act that hits hardest. In his effort to frame someone else for his crime, Phelps kills off three members of his team during an operation and then fakes his own death. What could have been a simple theft, instead becomes an act of cruelty making his betrayal sting even more.Where to WatchPowered by3. Sean AmbroseDirector: John Woo | Writer: Robert Towne | Stars: Tom Cruise, Dougray Scott, Thandiwe Newton, Ving Rhames | Release Date: May 24, 2000 | Runtime: 123 mins“That was always the hardest part of having to portray you,” says ex-IMF agent Sean Ambrose to a beaten and angered Ethan Hunt, “grinning like an idiot every fifteen minutes.” That line alone makes Ambrose a top villain as it’s a terrific zing at both Hunt and Cruise himself. He’s equally dismissive of women as evidenced by his comment that they’re like monkeys when it comes to the men in their lives, that they “won’t let go of one branch until they get a grip on the next.” Say what you will about his greedy desires, but Ambroseunderstands the assignment when it comes to being a charismatic villain.That greed has led him to steal a deadly plague with plans to unleash it on whole populations if his demands aren’t met. While cash money is his primary motivator, though, Ambrose also seems fueled by a splash of jealousy towards Hunt. That makes their faceoffs all the more entertaining whether they’re jousting on motorcycles or sharing beatdowns in the sand as only the great John Woo can capture it.Most villainous act of villainy: The film opens with Ambrose masquerading as Hunt in order to acquire the Chimera plague, but rather than just kill one man, Ambrose and his team crash an entire passenger jet filled with innocent civilians. Acts of terror would claim higher body counts in later films, but this puts faces to the dead in a far more direct way making it more personal and affecting.Mission: Impossible IIParamount PicturesMay 24, 2000PG-13Where to WatchPowered by2. Solomon LaneDirector: Christopher McQuarrie | Writer: Christopher McQuarrie | Stars: Tom Cruise, Simon Pegg, Rebecca Ferguson, Ving Rhames, Sean Harris | Release Date: July 31, 2015 & July 27, 2018 | Runtime: 131 mins & 147 minsWhether due to low pay or poor benefits, the world is seemingly overflowing with ex-government employees ready and willing to betray their nations and jump on the train to villain town. Solomon Lane is one such agent, but he goes a step or three further by helping create an organization called The Syndicate that’s built entirely on those bitter, trigger happy ex-agents. They want to sow chaos and reap financial rewards, and they’ve been doing it for years.Lane is introduced killing a young, unarmed female agent right in front of Hunt, and it’s soon revealed that he’s responsible for thousands of deaths over the years through events made to look like accidents or the work of wholly unrelated perpetrators. Lane’s history of manipulating trust and the world’s various systems makes him one of the most dangerous villains in the franchise. He’s ahead of Hunt at every step, and his mantra – “The greater the suffering, the greater the peace.” – marks him as a man willing to do anything to accomplish his goals.While many actors go big playing villains, Sean Harris takes the opposite approach and makes Lane a weasel of a man who you just want to see get beaten senseless. It’s an unusually bold choice that leaves him without a darkly appealing persona or personality – he’s just a very bad man who couldn’t care less about you or your loved ones.Most villainous act of villainy: As the rare villain to be an active threat across more than one film, Lane inflicts plenty of pain, suffering, and stress on Hunt and his team. The bulk of his evil acts were committed before Mission: Impossible - Rogue Nation even begins, but his cruelest and most personal action unfolds during the followup, Fallout. Along with August Walker, Lane manages to activate two nuclear bombs threatening not only the water supply for billions of people, but also the life of Hunt’s greatest love, Julia. Seeing her in harm’s way is the kind of gut punch that Hunt felt only once before, and it’s clear just how sorry he is that his choices have once again brought her so close to dying.Where to WatchPowered by1. Owen DavianDirector: J.J. Abrams | Writer: Alex Kurtzman, Robert Orci, and J.J. Abrams | Stars: Tom Cruise, Philip Seymour Hoffman, Ving Rhames, Billy Crudup, Michelle Monaghan | Release Date: May 5, 2006 | Runtime: 126 minsThere’s a lot of competition when it comes to selecting the best villain in the Mission: Impossible franchise, but there was never any doubt who’d land at the top of the heap. Davian doesn’t care about much beyond his own wants and needs, and the film reflects that by never revealing exactly what his end goal is – we know he wants the so-called rabbit’s foot, but what it is and what it does are never made clear. We just know that Davian will cut through anyone and anything to get it, and that makes him an exceptionally dangerous man.J.J. Abrams’ Mission: Impossible III is unfairly maligned, but even those underwhelmed by the film itself can’t help but applaud Philip Seymour Hall’s frighteningly effective and highly entertaining portrayal of Davian. His blistering stares, his lightning quick shifts from dead silence to raging outbursts, and his deceptively calm way of threatening everything that Hunt holds dear all work to make him a villain who commands the screen and even steals every scene from Cruise himself.There may not be a big, global threat at play here, but Davian is the man who arguably gets closer than any other villain to actually killing Hunt. He injects the agent’s head with an explosive device that gets within seconds of churning Hunt’s brain tissue into ground beef, and he even gets some serious licks in while brawling. You wouldn’t think a Cruise versus Hoffman fight would convince, but the latter’s pure ferocity paired with Hunt’s incapacitation due to the pain in his head makes for a viciously compelling bout.Most villainous act of villainy: Davian is a mean bastard who, while still in restraints, coldly threatens to murder Hunt’s fiance Julia. “I’m gonna make her bleed and cry and call out your name”, he says, and it’s one of the few times where Hunt’s legendary control tips into real fear and emotion. Davian later comes close to doing just that after abducting Julia, tying her up, and appearing to shoot her in the head. Hunt’s pain is palpable, and it’s enough to damage his heart to the point that he’d go on to never let someone that close again. Davian has literally halted Hunt’s ability to connect with someone on a deeply personal level, and it’s the kind of attack that bullets and bombs just can’t compete with.Mission: Impossible IIIParamount PicturesMay 5, 2006PG-13Where to WatchPowered by
    #top #mission #impossible #villains #ranked
    Top 10 Mission: Impossible Villains Ranked
    This list contains spoilers for the Mission: Impossible franchise.A new Mission: Impossible film is hitting theaters this month – the final one in the franchise, if we’re to believe Tom Cruise and the suits at Paramount – and if you’re like us, you’re probably knee deep in a series rewatch right now.The focus of the films, spectacular action set pieces aside, has been Cruise’s lead spy, Ethan Hunt. Fellow team agents have often come and gone, and supposedly impossible missions have varied time after time, but Ethan has remained. The only other constant has been a steady supply of villains – men and women with big plans fueled by greed and/or malice, who think they’ll be the one to outwit, outsmart, and outrun Hunt. Fools.It might seem counterintuitive ranking the Mission: Impossible villains under the banner of “best,” but every great hero needs an equally great villain. Numerous elements come into play when determining the best villain, but we’re zeroing in on the scale of their threat, the weight of the violencethey commit against Hunt and his team, and the palpable degree of villainous charisma they exhibit.So cue up that classic Lalo Schifrin theme, here are the 10 Best Mission: Impossible Villains, Ranked!Top 10 Mission Impossible Villains10. A.I. The EntityDirector: Christopher McQuarrie | Writer: Christopher McQuarrie and Erik Jendresen | Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Rebecca Ferguson | Release Date: July 12, 2023 | Runtime: 163 mins“A self-aware, self-learning, truth-eating digital parasite infesting all of cyberspace” sounds like a pretty cool threat in any other high-octane thriller, but in the Mission: Impossible franchise it’s only good enough to land at number ten. It underwhelms compared to its human counterparts, because let’s be real – zeroes and ones ain’t got shit and madness and guns – but its power and immense reach are undeniable. The Entity began “life” as a digital weapon designed by the U.S. government before going rogue and hopping through cyberspace with the giddiness of a puppy experiencing its first snowfall.Most villainous act of villainy: While toying with and killing a submarine filled with Russian sailors is an act of murderous cruelty, it’s the Entity’s bigger, broader acts of deception that mark it as a true villain. Its early days of online manipulation saw it shifting public opinion and behavior through social media, and it’s a brutal reminder of events in the real world. We live in a present where people with nefarious agendas are influencing easily shaped minds, and with the increased use of A.I. in our online dealings, it’s not hard to imagine something like the Entity stepping in and really turning our daily lives into a nightmare.Where to WatchPowered by9. John MusgraveDirector: J.J. Abrams | Writer: Alex Kurtzman, Robert Orci, and J.J. Abrams | Stars: Tom Cruise, Philip Seymour Hoffman, Ving Rhames, Billy Crudup, Michelle Monaghan | Release Date: May 5, 2006 | Runtime: 126 minsNot every villain has direct blood on his hands, but that doesn’t mean they’re any less dangerous. Musgrave is Hunt’s Operations Manager at the IMF, and it’s suggested they may even be minor friends – understandable as he’s played by Billy Crudup, and who wouldn’t want to be friends with Billy Crudup. He brings Hunt in on a mission to rescue one of his proteges, Lindsey Farris, and when that goes wrong and Hunt is blamed for the fallout, it’s Musgrave who helps the agent escape to pursue justice. See? A friend.Surprise! It’s all a ruse, and Musgrave is actually a traitor working with a man named Owen Davian on some elaborate plan to retrieve a piece of tech nicknamed “the rabbit’s foot.” Musgrave’s a hero in his own mind, though, as he’s hoping to use this as motivation for first strikes against enemy forces. He wants the U.S. and the IMF to play a more aggressive role in the fight against terrorism, and if that means supporting terrorists along the way, well, he’s all for it.Most villainous act of villainy: Musgrave might think his heart is in the right place here, but in addition to enabling a murderous terrorist in Davian, he crosses an equally big line by pulling Ethan’s wife, Julia, into danger. Worse, he lets Davian shoot Julia in the head right in front of Hunt. Sure, she’s revealed to have been a minor henchwoman in a mask, but the emotional damage is real.Mission: Impossible IIIParamount PicturesMay 5, 2006PG-13Where to WatchPowered by8. Kurt HendricksDirector: Brad Bird | Writer: Josh Applebaum and Andre Nemec | Stars: Tom Cruise, Paula Patton, Simon Pegg, Jeremy Renner, Michael Nyqvist | Release Date: December 21, 2011 | Runtime: 132 minsWhile some villains act out of greed and others cause misery simply for the fun of it, Kurt Hendricks is a man who only wants the best for humanity. What is the best, you ask? Well, in Hendricks’ mind, our species would benefit from something of a cleanse. From the great biblical flood to the atomic bombing of Japanese cities during World War II, immense disasters lead to rebuilding, recovery, and real improvement… apparently.Sounds logical, so Hendricks sets out to trigger just such a global debacle starting with a massive attack on the Kremlin in Moscow and leading to the acquisition of nuclear codes. He proves himself to be one of the greatest threats Ethan Hunt has faced to that point.Except, and this is where casting comes into serious play, the film wants us to see him as a physical threat to Hunt – but that’s nearly impossible. Michael Nyqvist was a fantastic actor, and he makes for a compelling villain through dialogue and intent. But a serious contender in a fight with Cruise? It’s difficult to buy, but that doesn’t stop director Brad Bird from letting him go toe to toe with the film’s star for a weirdly long fight.So, while Hendricks is a grand threat on the world stage, he tumbles some in the ranking here as an unserious brawler against the highly trained and in far better shape Hunt. Most villainous act of villainy: Like Musgrave above, Hendricks seriously thinks he’s doing the world a favor by causing harm. His final act results in a nuclear missile being fired towards San Francisco, something that would have killed tens of thousands of people immediately before triggering the death of millions more. That’s no small thing, and he would have gotten away with it, too, if it hadn’t been for those meddling IMF agents.Where to WatchPowered by7. August WalkerDirector: Christopher McQuarrie | Writer: Christopher McQuarrie and Erik Jendresen | Stars: Tom Cruise, Henry Cavill, Ving Rhames, Simon Pegg, Rebecca Ferguson | Release Date: July 27, 2018 | Runtime: 147 minsHunt and his IMF team have been betrayed by double agents and traitors on numerous occasions, but most of them are greedy middle-aged men in suits who don’t pose an immediate physical threat to our intrepid hero. August Walker is something different entirely. He towers over Hunt and is jacked from his mustache on down. Henry Cavill’s portrayal ensures that he’s already menacing even while pretending to be on Hunt’s side, but once the truth comes out, the gloves come off.Walker is revealed to be working in cahoots with the brilliant Solomon Lane, and together they frame Hunt and once again pull the love of his life, Julia, into harm’s way. His motivation for it all is a bit over the top and dramatic – he wants the old world to implode and give rise to something better – but what else would you expect from a man who seems to cock his arms like guns during fist fights.Most villainous act of villainy: Walker and Lane are planning to detonate nuclear bombs, and while the latter stays behind to die in his greatest act of terror, Walker is on a chopper heading to safety. Hunt, of course, catches up to him in pursuit of the detonator that’s needed to stop the countdown. While Walker could have easily escaped by giving up the detonator, his desire to cause suffering – especially Hunt’s suffering if Julia were to die – leads him to a one-on-one fight to the death with the agent. It’s a decision built on rage and self-righteous justification, and it rightfully ends in his painful demise.Mission: Impossible - FalloutParamount PicturesJul 27, 2018Where to WatchPowered by6. ParisDirector: Christopher McQuarrie | Writer: Christopher McQuarrie and Erik Jendresen | Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Rebecca Ferguson | Release Date: July 12, 2023 | Runtime: 163 minsWhen it comes to villains in the Mission: Impossible universe, few can touch Pom Klementieff’s Paris on style and charisma points. A henchwoman to Gabriel, she lets her gleefully murderous skillset do most of her talking, and it’s a refreshing change of pace from baddies who seem compelled to share their life stories before pulling a trigger.Her costume and face makeup see her stand apart from the crowd, but don’t let her doll-like appearance fool you. Paris is a merciless fighter who refuses to quit despite the odds, as evidenced by a shootout and car chase in Rome that sees her literally plowing through obstacles both human and otherwise in her pursuit of Hunt. Most villainous act of villainy: While Paris makes mincemeat out of numerous threats, she ultimately succumbs to Hunt during an alleyway brawl. He spares her life, though, and after being punished by Gabriel – he basically tries to kill her – she chooses to betray both him and her villainous tendencies by saving Hunt’s life. Maybe I’m stretching the definition here, but it takes a real badass to turn your back on villainy with the discovery of unexpected morals and a change of heart.Where to WatchPowered by5. GabrielDirector: Christopher McQuarrie | Writer: Christopher McQuarrie and Erik Jendresen | Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Rebecca Ferguson | Release Date: July 12, 2023 & May 23, 2025 | Runtime: 163 mins & 169 minsThe mysterious Gabriel arrives in the penultimate entry of the franchise, and he’s a man with deadly skills and an alliance with the Entity. He also comes with a backstory suggesting an integral role in Ethan Hunt’s life. It seems Gabriel killed a woman named Marie thirty years ago, someone Hunt was apparently fond of, and it’s that murder that landed Hunt at the IMF – where he went on to save thousands of lives. Hundreds of thousands, even. So maybe Gabriel is a hero? I kid, I kid.He’s obviously a villain, and he may even be something of a seer, but while his late-to-the-party franchise arrival unavoidably undercuts his dramatic weight, the character’s casting lifts Gabriel right back up again. Esai Morales brings real charm and a calm menace to the character, and it’s immediately made clear that he’s not someone to be trifled with. You believe both his physical abilities and deadly intentions, and Morales’ added dramatic weight makes him a real threat to Hunt. He also earns a bump in the rankings by gifting viewers with the best, most unforgettable villain death in the entire franchise.Most villainous act of villainy: Gabriel’s killed a lot of people, and he even destroyed a rolling Agatha Christie landmark, so it’s clear he’s a bad guy. His most vicious act, though, comes as a bookend to having “fridged” Marie three decades earlier. Gabriel threatens to do it again by killing either Ilsa or Grace – Hunt’s current love interest or the woman who just landed in his lap mere hours ago – and while the film wants to trick viewers into thinking it’s going to be the latter, it’s Ilsa who dies by Gabriel’s blade instead. McQuarrie and Cruise are obviously the real villains here for introducing this tired trope of a woman’s death being responsible for a man’s life, but it’s ultimately Gabriel who thrusts the knife into Ilsa’s gut. It could have been Grace who died. Hell, it should have been Benji. Instead, Gabriel extinguishes the franchise’s brightest flame this side of Hunt himself. J’accuse!Where to WatchPowered byNot yet available for streaming.4. Jim PhelpsDirector: Brian De Palma | Writer: David KoeppSteven Zaillian, and Robert Towne | Stars: Tom Cruise, Jon Voight, Emmanuelle Beart, Henry Czerny, Jean Reno | Release Date: May 22, 1996 | Runtime: 110 minsJim Phelps wasn’t the only friend/fellow agent to betray Hunt over the years, but he was the first – and arguably the most shocking. The character, as played by Peter Graves, was the IMF’s lead agent for the bulk of the television series’ seven-season run from 1966 to 1973. He was unquestionably a good guy, so there was no reason to suspect that his presence in the first Mission: Impossible film would be anything different – well, Jon Voight in the role was probably a clue.Audiences expected Phelps to essentially hand the reins over to Tom Cruise’s Ethan Hunt, but while he did just that, he did so with a major act of betrayal. As he tells Hunt once his ruse is discovered, the end of the Cold War threatens to end the need for the IMF – this is as naive a statement as ever uttered in the entirety of the franchise – and he was worried about becoming a relic barely scraping by on sixty-two thousand dollars a year.Most villainous act of villainy: The betrayal itself is already brutal as Phelps turns his back on friends and agents who’ve risked their lives together over the years, but it’s the specifics of his traitorous act that hits hardest. In his effort to frame someone else for his crime, Phelps kills off three members of his team during an operation and then fakes his own death. What could have been a simple theft, instead becomes an act of cruelty making his betrayal sting even more.Where to WatchPowered by3. Sean AmbroseDirector: John Woo | Writer: Robert Towne | Stars: Tom Cruise, Dougray Scott, Thandiwe Newton, Ving Rhames | Release Date: May 24, 2000 | Runtime: 123 mins“That was always the hardest part of having to portray you,” says ex-IMF agent Sean Ambrose to a beaten and angered Ethan Hunt, “grinning like an idiot every fifteen minutes.” That line alone makes Ambrose a top villain as it’s a terrific zing at both Hunt and Cruise himself. He’s equally dismissive of women as evidenced by his comment that they’re like monkeys when it comes to the men in their lives, that they “won’t let go of one branch until they get a grip on the next.” Say what you will about his greedy desires, but Ambroseunderstands the assignment when it comes to being a charismatic villain.That greed has led him to steal a deadly plague with plans to unleash it on whole populations if his demands aren’t met. While cash money is his primary motivator, though, Ambrose also seems fueled by a splash of jealousy towards Hunt. That makes their faceoffs all the more entertaining whether they’re jousting on motorcycles or sharing beatdowns in the sand as only the great John Woo can capture it.Most villainous act of villainy: The film opens with Ambrose masquerading as Hunt in order to acquire the Chimera plague, but rather than just kill one man, Ambrose and his team crash an entire passenger jet filled with innocent civilians. Acts of terror would claim higher body counts in later films, but this puts faces to the dead in a far more direct way making it more personal and affecting.Mission: Impossible IIParamount PicturesMay 24, 2000PG-13Where to WatchPowered by2. Solomon LaneDirector: Christopher McQuarrie | Writer: Christopher McQuarrie | Stars: Tom Cruise, Simon Pegg, Rebecca Ferguson, Ving Rhames, Sean Harris | Release Date: July 31, 2015 & July 27, 2018 | Runtime: 131 mins & 147 minsWhether due to low pay or poor benefits, the world is seemingly overflowing with ex-government employees ready and willing to betray their nations and jump on the train to villain town. Solomon Lane is one such agent, but he goes a step or three further by helping create an organization called The Syndicate that’s built entirely on those bitter, trigger happy ex-agents. They want to sow chaos and reap financial rewards, and they’ve been doing it for years.Lane is introduced killing a young, unarmed female agent right in front of Hunt, and it’s soon revealed that he’s responsible for thousands of deaths over the years through events made to look like accidents or the work of wholly unrelated perpetrators. Lane’s history of manipulating trust and the world’s various systems makes him one of the most dangerous villains in the franchise. He’s ahead of Hunt at every step, and his mantra – “The greater the suffering, the greater the peace.” – marks him as a man willing to do anything to accomplish his goals.While many actors go big playing villains, Sean Harris takes the opposite approach and makes Lane a weasel of a man who you just want to see get beaten senseless. It’s an unusually bold choice that leaves him without a darkly appealing persona or personality – he’s just a very bad man who couldn’t care less about you or your loved ones.Most villainous act of villainy: As the rare villain to be an active threat across more than one film, Lane inflicts plenty of pain, suffering, and stress on Hunt and his team. The bulk of his evil acts were committed before Mission: Impossible - Rogue Nation even begins, but his cruelest and most personal action unfolds during the followup, Fallout. Along with August Walker, Lane manages to activate two nuclear bombs threatening not only the water supply for billions of people, but also the life of Hunt’s greatest love, Julia. Seeing her in harm’s way is the kind of gut punch that Hunt felt only once before, and it’s clear just how sorry he is that his choices have once again brought her so close to dying.Where to WatchPowered by1. Owen DavianDirector: J.J. Abrams | Writer: Alex Kurtzman, Robert Orci, and J.J. Abrams | Stars: Tom Cruise, Philip Seymour Hoffman, Ving Rhames, Billy Crudup, Michelle Monaghan | Release Date: May 5, 2006 | Runtime: 126 minsThere’s a lot of competition when it comes to selecting the best villain in the Mission: Impossible franchise, but there was never any doubt who’d land at the top of the heap. Davian doesn’t care about much beyond his own wants and needs, and the film reflects that by never revealing exactly what his end goal is – we know he wants the so-called rabbit’s foot, but what it is and what it does are never made clear. We just know that Davian will cut through anyone and anything to get it, and that makes him an exceptionally dangerous man.J.J. Abrams’ Mission: Impossible III is unfairly maligned, but even those underwhelmed by the film itself can’t help but applaud Philip Seymour Hall’s frighteningly effective and highly entertaining portrayal of Davian. His blistering stares, his lightning quick shifts from dead silence to raging outbursts, and his deceptively calm way of threatening everything that Hunt holds dear all work to make him a villain who commands the screen and even steals every scene from Cruise himself.There may not be a big, global threat at play here, but Davian is the man who arguably gets closer than any other villain to actually killing Hunt. He injects the agent’s head with an explosive device that gets within seconds of churning Hunt’s brain tissue into ground beef, and he even gets some serious licks in while brawling. You wouldn’t think a Cruise versus Hoffman fight would convince, but the latter’s pure ferocity paired with Hunt’s incapacitation due to the pain in his head makes for a viciously compelling bout.Most villainous act of villainy: Davian is a mean bastard who, while still in restraints, coldly threatens to murder Hunt’s fiance Julia. “I’m gonna make her bleed and cry and call out your name”, he says, and it’s one of the few times where Hunt’s legendary control tips into real fear and emotion. Davian later comes close to doing just that after abducting Julia, tying her up, and appearing to shoot her in the head. Hunt’s pain is palpable, and it’s enough to damage his heart to the point that he’d go on to never let someone that close again. Davian has literally halted Hunt’s ability to connect with someone on a deeply personal level, and it’s the kind of attack that bullets and bombs just can’t compete with.Mission: Impossible IIIParamount PicturesMay 5, 2006PG-13Where to WatchPowered by #top #mission #impossible #villains #ranked
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    Top 10 Mission: Impossible Villains Ranked
    This list contains spoilers for the Mission: Impossible franchise.A new Mission: Impossible film is hitting theaters this month – the final one in the franchise, if we’re to believe Tom Cruise and the suits at Paramount – and if you’re like us, you’re probably knee deep in a series rewatch right now.The focus of the films, spectacular action set pieces aside, has been Cruise’s lead spy, Ethan Hunt. Fellow team agents have often come and gone, and supposedly impossible missions have varied time after time, but Ethan has remained. The only other constant has been a steady supply of villains – men and women with big plans fueled by greed and/or malice, who think they’ll be the one to outwit, outsmart, and outrun Hunt. Fools.It might seem counterintuitive ranking the Mission: Impossible villains under the banner of “best,” but every great hero needs an equally great villain. Numerous elements come into play when determining the best villain, but we’re zeroing in on the scale of their threat, the weight of the violence (both physical and emotional) they commit against Hunt and his team, and the palpable degree of villainous charisma they exhibit.So cue up that classic Lalo Schifrin theme, here are the 10 Best Mission: Impossible Villains, Ranked!Top 10 Mission Impossible Villains10. A.I. The Entity (Mission: Impossible - Dead Reckoning Part One)Director: Christopher McQuarrie | Writer: Christopher McQuarrie and Erik Jendresen | Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Rebecca Ferguson | Release Date: July 12, 2023 | Runtime: 163 mins“A self-aware, self-learning, truth-eating digital parasite infesting all of cyberspace” sounds like a pretty cool threat in any other high-octane thriller, but in the Mission: Impossible franchise it’s only good enough to land at number ten. It underwhelms compared to its human counterparts, because let’s be real – zeroes and ones ain’t got shit and madness and guns – but its power and immense reach are undeniable. The Entity began “life” as a digital weapon designed by the U.S. government before going rogue and hopping through cyberspace with the giddiness of a puppy experiencing its first snowfall.Most villainous act of villainy: While toying with and killing a submarine filled with Russian sailors is an act of murderous cruelty, it’s the Entity’s bigger, broader acts of deception that mark it as a true villain. Its early days of online manipulation saw it shifting public opinion and behavior through social media, and it’s a brutal reminder of events in the real world. We live in a present where people with nefarious agendas are influencing easily shaped minds, and with the increased use of A.I. in our online dealings, it’s not hard to imagine something like the Entity stepping in and really turning our daily lives into a nightmare.Where to WatchPowered by9. John Musgrave (Mission: Impossible III)Director: J.J. Abrams | Writer: Alex Kurtzman, Robert Orci, and J.J. Abrams | Stars: Tom Cruise, Philip Seymour Hoffman, Ving Rhames, Billy Crudup, Michelle Monaghan | Release Date: May 5, 2006 | Runtime: 126 minsNot every villain has direct blood on his hands, but that doesn’t mean they’re any less dangerous. Musgrave is Hunt’s Operations Manager at the IMF, and it’s suggested they may even be minor friends – understandable as he’s played by Billy Crudup, and who wouldn’t want to be friends with Billy Crudup. He brings Hunt in on a mission to rescue one of his proteges, Lindsey Farris, and when that goes wrong and Hunt is blamed for the fallout, it’s Musgrave who helps the agent escape to pursue justice. See? A friend.Surprise! It’s all a ruse, and Musgrave is actually a traitor working with a man named Owen Davian on some elaborate plan to retrieve a piece of tech nicknamed “the rabbit’s foot.” Musgrave’s a hero in his own mind, though, as he’s hoping to use this as motivation for first strikes against enemy forces. He wants the U.S. and the IMF to play a more aggressive role in the fight against terrorism, and if that means supporting terrorists along the way, well, he’s all for it.Most villainous act of villainy: Musgrave might think his heart is in the right place here, but in addition to enabling a murderous terrorist in Davian, he crosses an equally big line by pulling Ethan’s wife, Julia, into danger. Worse, he lets Davian shoot Julia in the head right in front of Hunt. Sure, she’s revealed to have been a minor henchwoman in a mask, but the emotional damage is real.Mission: Impossible IIIParamount PicturesMay 5, 2006PG-13Where to WatchPowered by8. Kurt Hendricks (Mission: Impossible - Ghost Protocol)Director: Brad Bird | Writer: Josh Applebaum and Andre Nemec | Stars: Tom Cruise, Paula Patton, Simon Pegg, Jeremy Renner, Michael Nyqvist | Release Date: December 21, 2011 | Runtime: 132 minsWhile some villains act out of greed and others cause misery simply for the fun of it, Kurt Hendricks is a man who only wants the best for humanity. What is the best, you ask? Well, in Hendricks’ mind, our species would benefit from something of a cleanse. From the great biblical flood to the atomic bombing of Japanese cities during World War II, immense disasters lead to rebuilding, recovery, and real improvement… apparently.Sounds logical, so Hendricks sets out to trigger just such a global debacle starting with a massive attack on the Kremlin in Moscow and leading to the acquisition of nuclear codes. He proves himself to be one of the greatest threats Ethan Hunt has faced to that point.Except, and this is where casting comes into serious play, the film wants us to see him as a physical threat to Hunt – but that’s nearly impossible. Michael Nyqvist was a fantastic actor, and he makes for a compelling villain through dialogue and intent. But a serious contender in a fight with Cruise? It’s difficult to buy, but that doesn’t stop director Brad Bird from letting him go toe to toe with the film’s star for a weirdly long fight. (To be fair, Chad Stahelski started it by letting Nyqvist seemingly hold his own for a bit with Keanu Reeves in John Wick.) So, while Hendricks is a grand threat on the world stage, he tumbles some in the ranking here as an unserious brawler against the highly trained and in far better shape Hunt. Most villainous act of villainy: Like Musgrave above, Hendricks seriously thinks he’s doing the world a favor by causing harm. His final act results in a nuclear missile being fired towards San Francisco, something that would have killed tens of thousands of people immediately before triggering the death of millions more. That’s no small thing, and he would have gotten away with it, too, if it hadn’t been for those meddling IMF agents.Where to WatchPowered by7. August Walker (Mission: Impossible - Fallout)Director: Christopher McQuarrie | Writer: Christopher McQuarrie and Erik Jendresen | Stars: Tom Cruise, Henry Cavill, Ving Rhames, Simon Pegg, Rebecca Ferguson | Release Date: July 27, 2018 | Runtime: 147 minsHunt and his IMF team have been betrayed by double agents and traitors on numerous occasions, but most of them are greedy middle-aged men in suits who don’t pose an immediate physical threat to our intrepid hero. August Walker is something different entirely. He towers over Hunt and is jacked from his mustache on down. Henry Cavill’s portrayal ensures that he’s already menacing even while pretending to be on Hunt’s side, but once the truth comes out, the gloves come off.Walker is revealed to be working in cahoots with the brilliant Solomon Lane, and together they frame Hunt and once again pull the love of his life, Julia, into harm’s way. His motivation for it all is a bit over the top and dramatic – he wants the old world to implode and give rise to something better – but what else would you expect from a man who seems to cock his arms like guns during fist fights.Most villainous act of villainy: Walker and Lane are planning to detonate nuclear bombs, and while the latter stays behind to die in his greatest act of terror, Walker is on a chopper heading to safety. Hunt, of course, catches up to him in pursuit of the detonator that’s needed to stop the countdown. While Walker could have easily escaped by giving up the detonator, his desire to cause suffering – especially Hunt’s suffering if Julia were to die – leads him to a one-on-one fight to the death with the agent. It’s a decision built on rage and self-righteous justification, and it rightfully ends in his painful demise.Mission: Impossible - FalloutParamount PicturesJul 27, 2018Where to WatchPowered by6. Paris (Mission: Impossible - Dead Reckoning Part One)Director: Christopher McQuarrie | Writer: Christopher McQuarrie and Erik Jendresen | Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Rebecca Ferguson | Release Date: July 12, 2023 | Runtime: 163 minsWhen it comes to villains in the Mission: Impossible universe, few can touch Pom Klementieff’s Paris on style and charisma points. A henchwoman to Gabriel, she lets her gleefully murderous skillset do most of her talking, and it’s a refreshing change of pace from baddies who seem compelled to share their life stories before pulling a trigger.Her costume and face makeup see her stand apart from the crowd, but don’t let her doll-like appearance fool you. Paris is a merciless fighter who refuses to quit despite the odds, as evidenced by a shootout and car chase in Rome that sees her literally plowing through obstacles both human and otherwise in her pursuit of Hunt. Most villainous act of villainy: While Paris makes mincemeat out of numerous threats, she ultimately succumbs to Hunt during an alleyway brawl. He spares her life, though, and after being punished by Gabriel – he basically tries to kill her – she chooses to betray both him and her villainous tendencies by saving Hunt’s life. Maybe I’m stretching the definition here, but it takes a real badass to turn your back on villainy with the discovery of unexpected morals and a change of heart.Where to WatchPowered by5. Gabriel (Mission: Impossible - The Final Reckoning)Director: Christopher McQuarrie | Writer: Christopher McQuarrie and Erik Jendresen | Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Rebecca Ferguson | Release Date: July 12, 2023 & May 23, 2025 | Runtime: 163 mins & 169 minsThe mysterious Gabriel arrives in the penultimate entry of the franchise, and he’s a man with deadly skills and an alliance with the Entity. He also comes with a backstory suggesting an integral role in Ethan Hunt’s life. It seems Gabriel killed a woman named Marie thirty years ago, someone Hunt was apparently fond of, and it’s that murder that landed Hunt at the IMF – where he went on to save thousands of lives. Hundreds of thousands, even. So maybe Gabriel is a hero? I kid, I kid.He’s obviously a villain, and he may even be something of a seer (?), but while his late-to-the-party franchise arrival unavoidably undercuts his dramatic weight, the character’s casting lifts Gabriel right back up again. Esai Morales brings real charm and a calm menace to the character, and it’s immediately made clear that he’s not someone to be trifled with. You believe both his physical abilities and deadly intentions, and Morales’ added dramatic weight makes him a real threat to Hunt. He also earns a bump in the rankings by gifting viewers with the best, most unforgettable villain death in the entire franchise.Most villainous act of villainy: Gabriel’s killed a lot of people, and he even destroyed a rolling Agatha Christie landmark, so it’s clear he’s a bad guy. His most vicious act, though, comes as a bookend to having “fridged” Marie three decades earlier. Gabriel threatens to do it again by killing either Ilsa or Grace – Hunt’s current love interest or the woman who just landed in his lap mere hours ago – and while the film wants to trick viewers into thinking it’s going to be the latter, it’s Ilsa who dies by Gabriel’s blade instead. McQuarrie and Cruise are obviously the real villains here for introducing this tired trope of a woman’s death being responsible for a man’s life, but it’s ultimately Gabriel who thrusts the knife into Ilsa’s gut. It could have been Grace who died. Hell, it should have been Benji. Instead, Gabriel extinguishes the franchise’s brightest flame this side of Hunt himself. J’accuse!Where to WatchPowered byNot yet available for streaming.4. Jim Phelps (Mission: Impossible)Director: Brian De Palma | Writer: David KoeppSteven Zaillian, and Robert Towne | Stars: Tom Cruise, Jon Voight, Emmanuelle Beart, Henry Czerny, Jean Reno | Release Date: May 22, 1996 | Runtime: 110 minsJim Phelps wasn’t the only friend/fellow agent to betray Hunt over the years, but he was the first – and arguably the most shocking. The character, as played by Peter Graves, was the IMF’s lead agent for the bulk of the television series’ seven-season run from 1966 to 1973. He was unquestionably a good guy, so there was no reason to suspect that his presence in the first Mission: Impossible film would be anything different – well, Jon Voight in the role was probably a clue.Audiences expected Phelps to essentially hand the reins over to Tom Cruise’s Ethan Hunt, but while he did just that, he did so with a major act of betrayal. As he tells Hunt once his ruse is discovered, the end of the Cold War threatens to end the need for the IMF – this is as naive a statement as ever uttered in the entirety of the franchise – and he was worried about becoming a relic barely scraping by on sixty-two thousand dollars a year.Most villainous act of villainy: The betrayal itself is already brutal as Phelps turns his back on friends and agents who’ve risked their lives together over the years, but it’s the specifics of his traitorous act that hits hardest. In his effort to frame someone else for his crime, Phelps kills off three members of his team during an operation and then fakes his own death. What could have been a simple theft, instead becomes an act of cruelty making his betrayal sting even more.Where to WatchPowered by3. Sean Ambrose (Mission: Impossible II)Director: John Woo | Writer: Robert Towne | Stars: Tom Cruise, Dougray Scott, Thandiwe Newton, Ving Rhames | Release Date: May 24, 2000 | Runtime: 123 mins“That was always the hardest part of having to portray you,” says ex-IMF agent Sean Ambrose to a beaten and angered Ethan Hunt, “grinning like an idiot every fifteen minutes.” That line alone makes Ambrose a top villain as it’s a terrific zing at both Hunt and Cruise himself. He’s equally dismissive of women as evidenced by his comment that they’re like monkeys when it comes to the men in their lives, that they “won’t let go of one branch until they get a grip on the next.” Say what you will about his greedy desires, but Ambrose (Dougray Scott) understands the assignment when it comes to being a charismatic villain.That greed has led him to steal a deadly plague with plans to unleash it on whole populations if his demands aren’t met. While cash money is his primary motivator, though, Ambrose also seems fueled by a splash of jealousy towards Hunt. That makes their faceoffs all the more entertaining whether they’re jousting on motorcycles or sharing beatdowns in the sand as only the great John Woo can capture it.Most villainous act of villainy: The film opens with Ambrose masquerading as Hunt in order to acquire the Chimera plague, but rather than just kill one man, Ambrose and his team crash an entire passenger jet filled with innocent civilians. Acts of terror would claim higher body counts in later films, but this puts faces to the dead in a far more direct way making it more personal and affecting.Mission: Impossible IIParamount PicturesMay 24, 2000PG-13Where to WatchPowered by2. Solomon Lane (Mission: Impossible - Rogue Nation)Director: Christopher McQuarrie | Writer: Christopher McQuarrie | Stars: Tom Cruise, Simon Pegg, Rebecca Ferguson, Ving Rhames, Sean Harris | Release Date: July 31, 2015 & July 27, 2018 | Runtime: 131 mins & 147 minsWhether due to low pay or poor benefits, the world is seemingly overflowing with ex-government employees ready and willing to betray their nations and jump on the train to villain town. Solomon Lane is one such agent, but he goes a step or three further by helping create an organization called The Syndicate that’s built entirely on those bitter, trigger happy ex-agents. They want to sow chaos and reap financial rewards, and they’ve been doing it for years.Lane is introduced killing a young, unarmed female agent right in front of Hunt, and it’s soon revealed that he’s responsible for thousands of deaths over the years through events made to look like accidents or the work of wholly unrelated perpetrators. Lane’s history of manipulating trust and the world’s various systems makes him one of the most dangerous villains in the franchise. He’s ahead of Hunt at every step, and his mantra – “The greater the suffering, the greater the peace.” – marks him as a man willing to do anything to accomplish his goals.While many actors go big playing villains, Sean Harris takes the opposite approach and makes Lane a weasel of a man who you just want to see get beaten senseless. It’s an unusually bold choice that leaves him without a darkly appealing persona or personality – he’s just a very bad man who couldn’t care less about you or your loved ones.Most villainous act of villainy: As the rare villain to be an active threat across more than one film, Lane inflicts plenty of pain, suffering, and stress on Hunt and his team. The bulk of his evil acts were committed before Mission: Impossible - Rogue Nation even begins, but his cruelest and most personal action unfolds during the followup, Fallout. Along with August Walker, Lane manages to activate two nuclear bombs threatening not only the water supply for billions of people, but also the life of Hunt’s greatest love, Julia. Seeing her in harm’s way is the kind of gut punch that Hunt felt only once before, and it’s clear just how sorry he is that his choices have once again brought her so close to dying.Where to WatchPowered by1. Owen Davian (Mission: Impossible III)Director: J.J. Abrams | Writer: Alex Kurtzman, Robert Orci, and J.J. Abrams | Stars: Tom Cruise, Philip Seymour Hoffman, Ving Rhames, Billy Crudup, Michelle Monaghan | Release Date: May 5, 2006 | Runtime: 126 minsThere’s a lot of competition when it comes to selecting the best villain in the Mission: Impossible franchise, but there was never any doubt who’d land at the top of the heap. Davian doesn’t care about much beyond his own wants and needs, and the film reflects that by never revealing exactly what his end goal is – we know he wants the so-called rabbit’s foot, but what it is and what it does are never made clear. We just know that Davian will cut through anyone and anything to get it, and that makes him an exceptionally dangerous man.J.J. Abrams’ Mission: Impossible III is unfairly maligned, but even those underwhelmed by the film itself can’t help but applaud Philip Seymour Hall’s frighteningly effective and highly entertaining portrayal of Davian. His blistering stares, his lightning quick shifts from dead silence to raging outbursts, and his deceptively calm way of threatening everything that Hunt holds dear all work to make him a villain who commands the screen and even steals every scene from Cruise himself.There may not be a big, global threat at play here, but Davian is the man who arguably gets closer than any other villain to actually killing Hunt. He injects the agent’s head with an explosive device that gets within seconds of churning Hunt’s brain tissue into ground beef, and he even gets some serious licks in while brawling. You wouldn’t think a Cruise versus Hoffman fight would convince, but the latter’s pure ferocity paired with Hunt’s incapacitation due to the pain in his head makes for a viciously compelling bout.Most villainous act of villainy: Davian is a mean bastard who, while still in restraints, coldly threatens to murder Hunt’s fiance Julia. “I’m gonna make her bleed and cry and call out your name”, he says, and it’s one of the few times where Hunt’s legendary control tips into real fear and emotion. Davian later comes close to doing just that after abducting Julia, tying her up, and appearing to shoot her in the head. Hunt’s pain is palpable, and it’s enough to damage his heart to the point that he’d go on to never let someone that close again. Davian has literally halted Hunt’s ability to connect with someone on a deeply personal level, and it’s the kind of attack that bullets and bombs just can’t compete with.Mission: Impossible IIIParamount PicturesMay 5, 2006PG-13Where to WatchPowered by
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